Faculty

Profile

Dr BIKASH KUMAR RUP

MA, MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude International Journal of Asian Business and Information Management 05-Mar-2021 12 / 2 / 124-136

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BIKASH KUMAR RUP,JYOTIRANJAN GOCHHAYAT,SASMITA SAMANTA
Title of Article Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude
Name of Journal International Journal of Asian Business and Information Management
Volume No 12
Issue No 2
Page No 124-136
URL https://www.igi-global.com/journal/international-journal-asian-business-information/1137
Indexing Agency Web of Science and Scopus
Date of Publication 05-Mar-2021
2 Role of biological sex and gender roles on perceived brand personality International Journal of Knowledge-based and Intelligent Engineering Systems 01-Oct-2018 22 / / 231-237

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BIKASH KUMAR RUP,JYOTIRANJAN GOCHHAYAT, SASMITA SAMANTA
Title of Article Role of biological sex and gender roles on perceived brand personality
Name of Journal International Journal of Knowledge-based and Intelligent Engineering Systems
Volume No 22
Issue No
Page No 231-237
URL https://www.iospress.com/catalog/journals/international-journal-of-knowledge-based-and-intelligent-engineering-systems
Indexing Agency Web of Science and Scopus
Date of Publication 01-Oct-2018
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1 Conference Co-presenter Conference On Cartels And The Leniency Program In India 11/03/2023 KIIT Deemed to be University National
2 Conference Presenter 13th Annual ISDSI Conference 2019 Classification Of Consumers on The Basis of Brand Personality 27/12/2019 IIM Sambalpur International
3 Conference Presenter Global Business Environment: Strategies for Business Analytics and Cyber Security Management Social Media and Peer group influence on Brand Image Rehabilitation 11/12/2015 IMI Bhubaneswar and EGADE Business School, Mexico International
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