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| 1 | Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude | International Journal of Asian Business and Information Management | 05-Mar-2021 | 12 / 2 / 124-136 | ||||||||||||||||||||||
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| 2 | Role of biological sex and gender roles on perceived brand personality | International Journal of Knowledge-based and Intelligent Engineering Systems | 01-Oct-2018 | 22 / / 231-237 | ||||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Co-presenter | Conference On Cartels And The Leniency Program In India | 11/03/2023 | KIIT Deemed to be University | National | |
| 2 | Conference | Presenter | 13th Annual ISDSI Conference 2019 | Classification Of Consumers on The Basis of Brand Personality | 27/12/2019 | IIM Sambalpur | International |
| 3 | Conference | Presenter | Global Business Environment: Strategies for Business Analytics and Cyber Security Management | Social Media and Peer group influence on Brand Image Rehabilitation | 11/12/2015 | IMI Bhubaneswar and EGADE Business School, Mexico | International |
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