Faculty

Profile

Dr REKHA HITHA ARANHA

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Re: Global covid-19 vaccine rollout and safety surveillance?how to keep pace thebmj Monthly 23/06/2021
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The paradox of workplace flexibility: navigating through the case of Career Pandit Emerald Emerging Markets Case Studies 24-Aug-2023 13 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,SATHIYA SEELAN B
Title of Article The paradox of workplace flexibility: navigating through the case of Career Pandit
Name of Journal Emerald Emerging Markets Case Studies
Volume No 13
Issue No 2
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Indexing Agency Scopus
Date of Publication 24-Aug-2023
2 The Paradox of Workplace Flexibility: Navigating Through the Case of Career Pandit Emerald Emerging Markets Case Studies 30-Jul-2023 / / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SATHIYA SEELAN B,REKHA HITHA ARANHA,VIJAYA CHANDRAN AR
Title of Article The Paradox of Workplace Flexibility: Navigating Through the Case of Career Pandit
Name of Journal Emerald Emerging Markets Case Studies
Volume No
Issue No
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Indexing Agency Web of Science and Scopus
Date of Publication 30-Jul-2023
3 Coca-Cola product placement strategy backfires ? a case of celebrity activism The Case Journal 11-Jul-2023 19 / 5 / 737-745

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Coca-Cola product placement strategy backfires ? a case of celebrity activism
Name of Journal The Case Journal
Volume No 19
Issue No 5
Page No 737-745
URL https://www.emeraldgrouppublishing.com/journal/tcj
Indexing Agency Scopus
Date of Publication 11-Jul-2023
4 Zomato Instant - "10-Minute Delivery Plan" Controversy Asian Case Research Journal 21-Feb-2023 27 / 1 / 1-16

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Zomato Instant - "10-Minute Delivery Plan" Controversy
Name of Journal Asian Case Research Journal
Volume No 27
Issue No 1
Page No 1-16
URL https://www.worldscientific.com/worldscinet/acrj
Indexing Agency Scopus
Date of Publication 21-Feb-2023
5 Zomato?s dilemma - a case of disgruntled delivery partners at Zomato Emerald Emerging Markets Case Studies 16-Dec-2022 12 / 4 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,SATHIYA SEELAN B
Title of Article Zomato?s dilemma - a case of disgruntled delivery partners at Zomato
Name of Journal Emerald Emerging Markets Case Studies
Volume No 12
Issue No 4
Page No -
URL https://www.emeraldgrouppublishing.com/journal/emcs
Indexing Agency Scopus
Date of Publication 16-Dec-2022
6 Pricing and content ? Netflix?s dilemma in India Emerald Emerging Markets Case Studies 21-Nov-2022 12 / 4 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Pricing and content ? Netflix?s dilemma in India
Name of Journal Emerald Emerging Markets Case Studies
Volume No 12
Issue No 4
Page No 1-14
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2021-0411/full/html#:~:text=The%20standard%20Netflix%20plan%20was,%2C%202021%2C%20December%2016).
Indexing Agency Scopus
Date of Publication 21-Nov-2022
7 Frontline medical professionals in distress - "Doctor heal thyself" Journal of Affective Disorders Reports 20-Nov-2022 10 / 100444 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,SOUMYA ARANHA
Title of Article Frontline medical professionals in distress - "Doctor heal thyself"
Name of Journal Journal of Affective Disorders Reports
Volume No 10
Issue No 100444
Page No -
URL https://www.sciencedirect.com/journal/journal-of-affective-disorders-reports
Indexing Agency Scopus
Date of Publication 20-Nov-2022
8 Influence of Consumers? Self Perception on Devaluation of Ugly Produce ? Marketing Strategies to Reduce Food Waste in the Indian Context Indian Journal of Marketing 16-Aug-2022 52 / 8 / 41-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Influence of Consumers? Self Perception on Devaluation of Ugly Produce ? Marketing Strategies to Reduce Food Waste in the Indian Context
Name of Journal Indian Journal of Marketing
Volume No 52
Issue No 8
Page No 41-50
URL http://indianjournalofmarketing.com/
Indexing Agency Scopus and Indian Citation Index
Date of Publication 16-Aug-2022
9 Fortitude and Sense of Coherence in Achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs ECS Transactions 30-Apr-2022 107 / 1 / 405-420

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAVIKUMAR T,JAIN MATHEW,REKHA HITHA ARANHA
Title of Article Fortitude and Sense of Coherence in Achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs
Name of Journal ECS Transactions
Volume No 107
Issue No 1
Page No 405-420
URL https://iopscience.iop.org/journal/1938-5862
Indexing Agency Scopus
Date of Publication 30-Apr-2022
10 Prediction Of Share Of Visual Inventory Using Store Display, Channel, And Product Variables International Journal of Management Studies 23-Dec-2021 / / 163-183

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,RAJENDRA DESAI
Title of Article Prediction Of Share Of Visual Inventory Using Store Display, Channel, And Product Variables
Name of Journal International Journal of Management Studies
Volume No
Issue No
Page No 163-183
URL http://e-journal.uum.edu.my/index.php/ijms/issue/view/630
Indexing Agency Web of Science
Date of Publication 23-Dec-2021
11 Good-looking step in bad direction? ? RBI Internal Working Group proposal Emerald Emerging Markets Case Studies 16-Aug-2021 11 / 3 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA
Title of Article Good-looking step in bad direction? ? RBI Internal Working Group proposal
Name of Journal Emerald Emerging Markets Case Studies
Volume No 11
Issue No 3
Page No 1-14
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2020-0434/full/html
Indexing Agency Scopus
Date of Publication 16-Aug-2021
12 Workplace ostracism, complacency and career plateau ? impediment in the career path of a dignified clerk Emerald Emerging Markets Case Studies 16-Feb-2021 11 / 1 / 1-22

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,SANTOSH BASAVARAJ
Title of Article Workplace ostracism, complacency and career plateau ? impediment in the career path of a dignified clerk
Name of Journal Emerald Emerging Markets Case Studies
Volume No 11
Issue No 1
Page No 1-22
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2019-0340/full/html
Indexing Agency Scopus
Date of Publication 16-Feb-2021
13 The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector Global Business Review 15-Apr-2020 / / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,REKHA HITHA ARANHA
Title of Article The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector
Name of Journal Global Business Review
Volume No
Issue No
Page No 1-19
URL https://journals.sagepub.com/doi/abs/10.1177/0972150920915315
Indexing Agency Web of Science and Scopus
Date of Publication 15-Apr-2020
14 Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector International Journal of Recent Technology and Engineering 20-Nov-2019 8 / 4 / 1388-1393

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,MARIA THOMAS,AVIL SALDANHA
Title of Article Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector
Name of Journal International Journal of Recent Technology and Engineering
Volume No 8
Issue No 4
Page No 1388-1393
URL file:///S:/Research/Leadership/D7345118419.pdf
Indexing Agency Scopus
Date of Publication 20-Nov-2019
15 Television Viewing Preferences of Kannada Speaking Population of Bangalore- A Special Emphasis on Kannada Sports Channel International Journal of Recent Technology and Engineering 20-Nov-2019 8 / 4 / 2231-2235

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) REKHA HITHA ARANHA,AVIL SALDANHA,KESHINI SAGGAR
Title of Article Television Viewing Preferences of Kannada Speaking Population of Bangalore- A Special Emphasis on Kannada Sports Channel
Name of Journal International Journal of Recent Technology and Engineering
Volume No 8
Issue No 4
Page No 2231-2235
URL https://www.ijrte.org/download/volume-8-issue-4/
Indexing Agency Scopus
Date of Publication 20-Nov-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter BBR ? Brazilian Business Review Conference The impact of human and network resources on export performance of Indian manufacturing SMEs- the mediating effect of financial capability 19/07/2023 Fucape Business School International
2 Conference Co-presenter Brazilian Business Review Conference 19/07/2023 Fucape Business School International
3 Conference Presenter Students Research Conference Impact of Leader- Member Exchange on the Turnover Intention with Psychological Empowerment as Mediating Variable 29/03/2023 SIES College of Management Studies & SIES School of Business Studies National
4 Symposium Convenor HR Conclave 2023 10/03/2023 Christ University Regional
5 Conference Organizer International Conference on Advancements in People Management (ICAP 2022) 01/12/2022 Christ University International
6 Conference Presenter 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm STARA Implementation in VUCA World- Theoretical Dimensions and Conceptual Framework 21/07/2022 Christ university & Petra Christian University International
7 Conference Presenter International Conference on 'DIGITAL TRANSFORMATION OF BUSINESS' Employee Creativity and Job Performance Of Employees in the Service sector 25/03/2022 Manel Srinivas Nayak Institute of Management & LIMKOKWING UNIVERSITY, MALAYSIA International
8 Conference Presenter 9th International e-conference on Talent management and Leadership challenges in the new normal business? Tecno-stress in the workplace 16/12/2021 SDM Mysore International
9 Conference Presenter International Conference on Technologies for Smart Green Connected Socities 2021 Fortitude, and Sense of coherence in achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs 29/11/2021 SPAST Foundation International
10 Conference Presenter International Conference on Technologies for Smart Green Connected Societies 2021 Fortitude, and Sense of coherence in achieving Financial Resilience and Financial Health of Micro and Small Entrepreneurs 29/11/2021 SPAT Foundation International
11 Conference Presenter 14th International Conference KRISYM 2021 Impact of Working from Home(WFH) on the job performance of employees in service sector during COVID-19 Pandemic 07/01/2021 Kristu Jayanti College International
12 Conference Presenter International E-Conference on Adapting to the New Business Normal The Way Ahead Positive Organizational Behavior & its impact on happiness and commitment of Employees at Workplace during the COVID-19 Pandemic 03/12/2020 Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru International
13 Conference Presenter International E-Conference on Adapting to the New Business Normal The Way Ahead Effect of Employee Demographics on the Employee Burnout due to COVID-19 03/12/2020 Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru International
14 Symposium Participant Winning with HR Analytics 28/11/2020 St Joseph Engineering college, Mangalore National
15 Conference Presenter KRUPACON2019 Effect of Pedagogy for Infusing effectiveness in Hospitality Sector 08/11/2020 Krupanidhi Group of Institution- Institute of Management International
16 Seminar Participant Equip yourself to lead Change: Lessons in Leadership". 16/07/2020 St Joseph Engineering College National
17 Seminar Participant Webinar on Data Science 30/06/2020 Christ University National
18 Seminar Participant Strategic HRM framework: Ideologies, Opportunities and Challenges 13/06/2020 Nitte Meenakshi Institute of Technology National
19 Seminar Participant Gyanidhi ? National level webinar series 05/06/2020 CMS, Jain (Deemed-to-be University) National
20 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University National
21 Conference Co-presenter Managing Human Resources at the Workplace 06/12/2019 SDM ,Mysore National
22 Conference Co-presenter Managing Human Resources at the Workplace 06/12/2019 SDM ,Mysore National
23 Conference Presenter KRUPACON2019 Effect of Pedagogy for Infusing effectiveness in Hospitality Sector 08/11/2019 Krupanidhi Group of Institution- Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Applications of HR analytics Hands-on training using SPSS 04/03/2023 JSS Academy
2 Fundamentals of HR Analytics Webinar on Fundamentals of HR Analytics 03/07/2020 International School Of Management Excellence(ISME)
3 Research Design and Validation Research orientation 28/11/2019 JSS Academy of Technical Education
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 Achieving sustainable HRM through AI and Robotic process SAMPATH R SUVARNA Christ University December 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Business Intelligence using Power BI Skill Nation International Participant 15/07/2023
2 "innovative Teaching and Learning Methods School of Business & Management Institutional Participant & Presenter 19/06/2023
3 FDP on HR analytics JSS Academy of Technical Education Regional Invited Resource Person/Trainer 04/03/2023
4 Human Resources Analytics University of California, Irvine International Participant 01/03/2023
5 Management Development on HR Analytics School of Business & Management National Invited Resource Person/Trainer 13/10/2022
6 Faculty Development Programme (FDP I) Centre for Education Beyond Curriculum (CEDBEC) Institutional Participant 06/07/2022
7 Management Development on HR Analytics School of Business & Management National Invited Resource Person/Trainer 27/10/2021
8 Faculty Development Programme (FDP I) Centre for Education Beyond Curriculum (CEDBEC) Institutional Participant 16/06/2021
9 STTP on Innovative Approaches in Teaching Pedagogy AICTE National Participant 31/05/2021
10 HR Metrics & Dashboarding Cerification Academy to Innovate HR (AIHR) International Participant 20/05/2021
11 HR Analytics Using R and Tableau School of Business & Management Institutional Organiser & Participant 19/10/2020
12 Management Development Program on HR Analytics School of Business & Management National Invited Resource Person/Trainer 14/10/2020
13 PLS-SEM Data Analysis Approach using SMARTPLS CARES, Bengaluru National Participant 14/08/2020
14 Case Study Learning School of Business and Management & Centre of Case Research and Development Institutional Participant & Presenter 27/07/2020
15 An Introduction to Human Experience Management (HXM) Open SAP International Participant 26/05/2020
16 Business Analytics for Decision Making Coursera International Participant 13/04/2020
17 Introduction to People Analytics Coursera International Participant 06/04/2020
18 Data analytics and visualization using Tableau School of Business and Management Institutional Participant 28/02/2020
19 HR Analytics using R and Tableau Institute of Management Institutional Organiser & Participant 16/09/2019
20 FDP on HR analytics Institute of Management National Invited Resource Person/Trainer 13/09/2019
21 QIP Christ Institute of Management Participant 20/05/2019
22 Staff Orientation Academic Staff College Participant 25/03/2019
23 People Analytics and Evidence based Management Open SAP International Participant 19/03/2019
24 National workshop on Data Analysis CART National Participant 25/10/2018
25 E-learning module on Basics of Research writing CAPS Participant 10/09/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best Paper Award SIES College of Management Studies& SIES School of Business studies 29 March 2023
Sl.No. Faculties Theme of Consultancy Type
1 REKHA HITHA ARANHA,ANIL REYNOLD DSOUZA Leadership Training Paid
2 SANTOSH BASAVARAJ,ANIL REYNOLD DSOUZA,REKHA HITHA ARANHA,SATHIYA SEELAN B Consulting Project to deliver training - Being The Change, Session 1, Communicating the vision Session 2-Leadership Training Paid
Sl.No. Applicants Title Date Published

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