| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Parle Products: The Journey of Budget Brand Toward Premiumization | Business Perspectives and Research | 01-Jun-2020 | / / 1-23 | ||||||||||||||||||||||
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| 2 | Old Monk: The Resurrection of a Heritage Brand | Business Perspectives and Research | 03-Feb-2020 | / / 1-8 | ||||||||||||||||||||||
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| 3 | Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? | Problems and Perspectives in Management | 02-Dec-2019 | 17 / 04 / 163-175 | ||||||||||||||||||||||
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| Sl.No. | Title | URL | Subject | Month Year |
| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year |
| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | Marketing Paradigm Post Covid 19 | Patriotic Advertising and Millennials in India: An Empirical Investigation | 20/01/2022 | Christ University | National |
| 2 | Conference | Presenter | Marketing Paradigm Post Covid 19 | Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases | 20/01/2022 | Christ University | National |
| 3 | Conference | Presenter | COGNOSCO | Tanishq: Brand Activism Gone Wrong? | 20/11/2020 | Christ University | National |
| 4 | Conference | Presenter | COGNOSCO | Kangana Ranaut: Brand Ambassador or Brand Destroyer | 20/11/2020 | Christ University | National |
| 5 | Conference | Presenter | International Conference on Future of Work, Workforce & Workplace | Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products | 13/01/2020 | Welinkar Institute of Management Development & Research | International |
| 6 | Conference | Presenter | International Conference on Future of Work, Workforce & Workplace | Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products | 13/01/2020 | Welingkar Institute of Management Development & Research | International |
| 7 | Conference | Presenter | Seventh AIMS International Conference on Management | Empirical Investigation into Customer Perception Towards Brand Premiumisation | 02/01/2020 | IIM Kozhikode | International |
| 8 | Conference | Presenter | Eighth National Conference On Case Studies | OLD MONK: The Resurrection of a Heritage Brand | 16/08/2019 | Christ University | National |
| 9 | Conference | Presenter | Eighth National Conference On Case Studies | Parle Products: The Journey of Budget Brand towards Premiumization | 16/08/2019 | Christ University | National |
| 10 | Conference | Presenter | Eighth National Conference On Case Studies | Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization | 16/08/2019 | Christ University | National |
| 11 | Conference | Presenter | IIMI-NASMEI Summer Marketing IS Conference 2019 | Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism | 26/07/2019 | IIM Indore | International |
| 12 | Conference | Presenter | IIMI-NASMEI Summer Marketing IS Conference 2019 | Selling the Past: The Impact of Brand Heritage on Customer Perceived Value | 26/07/2019 | IIM Indore | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | I will be researching in the field of marketing, something to do with Brands and how they impact the customers. | VIKRAM R | Christ University | July 2021 |
| 2 | IMPACT OF SOCIAL MEDIA ON BUYING CHOICES OF CONSUMERS | ANKITA PRITI ROY | Christ University | October 2022 |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism | SIVAKANTHA SETTY, KERENA ANAND | Internal |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R | University of Hyderabad-UGC-Human Resource Development Centre | International | Participant | 14/06/2021 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| Sl.No. | Applicants | Title | Date Published |
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