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Dr KERENA ANAND

MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Tanishq: Brand Activism Gone Wrong? Vision 16-Jan-2023 0 / 0 / 0-0

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,SWATHI SHREE,RACHEL DEBBY F
Title of Article Tanishq: Brand Activism Gone Wrong?
Name of Journal Vision
Volume No 0
Issue No 0
Page No 0-0
URL https://journals.sagepub.com/home/vis
Indexing Agency Scopus
Date of Publication 16-Jan-2023
2 Parle Products: The Journey of Budget Brand Toward Premiumization Business Perspectives and Research 01-Jun-2020 / / 1-23

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAGHAVENDRA A N,SIVAKANTHA SETTY,KERENA ANAND
Title of Article Parle Products: The Journey of Budget Brand Toward Premiumization
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-23
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jun-2020
3 Old Monk: The Resurrection of a Heritage Brand Business Perspectives and Research 03-Feb-2020 / / 1-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,DILIP CHANDRA S
Title of Article Old Monk: The Resurrection of a Heritage Brand
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-8
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus
Date of Publication 03-Feb-2020
4 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 17 / 04 / 163-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No 17
Issue No 04
Page No 163-175
URL https://www.scopus.com/sourceid/19700170105
Indexing Agency Scopus
Date of Publication 02-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Media Meet 2023 (On Seventeen Sustainable Goals), organized by the Department of Media Studies, CHRIST (Deemed to be University), Bangalore on 7 September 2023 Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences 07/09/2023 Christ University International
2 Conference Presenter Media Meet 2023 "Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences" 07/09/2023 Christ University International
3 Conference Presenter Media Meet- International Conference 2023 Securing the Future: OTT Platform Strategies for Sustainable Growth 07/09/2023 Christ University International
4 Conference Presenter Innovation, Technology and Sustainability: Shaping the Future of Business and Society Role of Brand Activism in Brand Management and its Impact on Customer Purchase Intention 16/03/2023 Welingkar Institute of Management Development and Research International
5 Conference Presenter International Conference on Emerging Trends in Business & Management Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model 24/02/2023 SSN School of Management International
6 Conference Presenter Marketing Paradigm Post Covid 19 Patriotic Advertising and Millennials in India: An Empirical Investigation 20/01/2022 Christ University National
7 Conference Presenter Marketing Paradigm Post Covid 19 Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases 20/01/2022 Christ University National
8 Conference Presenter COGNOSCO Tanishq: Brand Activism Gone Wrong? 20/11/2020 Christ University National
9 Conference Presenter COGNOSCO Kangana Ranaut: Brand Ambassador or Brand Destroyer 20/11/2020 Christ University National
10 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products 13/01/2020 Welinkar Institute of Management Development & Research International
11 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
12 Conference Presenter Seventh AIMS International Conference on Management Empirical Investigation into Customer Perception Towards Brand Premiumisation 02/01/2020 IIM Kozhikode International
13 Conference Presenter Eighth National Conference On Case Studies OLD MONK: The Resurrection of a Heritage Brand 16/08/2019 Christ University National
14 Conference Presenter Eighth National Conference On Case Studies Parle Products: The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
15 Conference Presenter Eighth National Conference On Case Studies Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
16 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 26/07/2019 IIM Indore International
17 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 26/07/2019 IIM Indore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 The Impact of Personalization on Users Continuance Intention for Education Technology Services in Blended Learning Environment ANKITA PRITI ROY Christ University October 2022
2 Accelerating the Omnichannel Retail Strategies to Enhance the Unified Shopping Experience of the Customers Sinduja L Christ University December 2020
3 Impact of Brand Activism on Customer Perception in Fashion Industry Vikram R Christ University June 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism SIVAKANTHA SETTY, KERENA ANAND Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R University of Hyderabad-UGC-Human Resource Development Centre International Participant 14/06/2021
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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