Faculty Details

Name of Journal: Vision

Date Of Publication: 16-Jan-2023

Category: Case Studies

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): KERENA ANAND,SIVAKANTHA SETTY,SWATHI SHREE,RACHEL DEBBY F

URL: https://journals.sagepub.com/home/vis

Indexing Agency: Scopus

Name of Journal: Business Perspectives and Research

Date Of Publication: 03-Feb-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: /1 - 8

Sole Authored /Co Authored: Co-Author

Author Name (s): KERENA ANAND,SIVAKANTHA SETTY,DILIP CHANDRA S

URL: https://www.scopus.com/sourceid/21100865028

Indexing Agency: Scopus

Name of Journal: Business Perspectives and Research

Date Of Publication: 01-Jun-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: /1 - 23

Sole Authored /Co Authored: Co-Author

Author Name (s): RAGHAVENDRA A N,SIVAKANTHA SETTY,KERENA ANAND

URL: https://www.scopus.com/sourceid/21100865028

Indexing Agency: Scopus and Indian Citation Index

Name of Journal: Problems and Perspectives in Management

Date Of Publication: 02-Dec-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 17/04/163 - 175

Sole Authored /Co Authored: Co-Author

Author Name (s): SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V

URL: https://www.scopus.com/sourceid/19700170105

Indexing Agency: Scopus

Name of the Program: Enhancing Case Writing Skills: Crafting Engaging Learning Experiences

Date: 2024-11-14 00:00:00

Name of the Institutions: Christ University

Name of Student: ANKITA PRITI ROY

Institutions: Christ University

Month & Year: October 2022

Name of Student: Vikram R

Institutions: Christ University

Month & Year: June 2021

Name of Student: Sinduja L

Institutions: Christ University

Month & Year: December 2020

Investigator(s): SIVAKANTHA SETTY, KERENA ANAND

Sponsors:

Internal

Name of the Workshop/FDP/Training Programme: Academic Partner International Visitor Program

Name of the Organiser: Macquarie Business School, Sydney Australia

Level: International

Role: Invited Resource Person/Trainer

Date: 2024-08-26

Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators

Name of the Organiser: SBM- Christ University

Level: Institutional

Role: Participant

Date: 2024-06-01

Name of the Workshop/FDP/Training Programme: AI Assisted Manuscript Writing

Name of the Organiser: RV Institute of Management

Level: National

Role: Participant

Date: 2024-04-19

Name of the Workshop/FDP/Training Programme: Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R

Name of the Organiser: University of Hyderabad-UGC-Human Resource Development Centre

Level: International

Role: Participant

Date: 2021-06-14

Name of the Awards/Achievements/Others: Best Case Award

Description: Ninth Annual Conference on Case Studies in association with Emerald Publishing

Organisation: Centre for Case Research and Development, SBM-Christ University

Month/Year: 20 November 2020

Name of the Awards/Achievements/Others: Independent Assessor for Social and Development Projects

Description:

Organisation: Karnataka Evaluation Authority

Month/Year: 02 August 2021

Type of Book: Chapter

Title : Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

ISBN: 9798369391228

Month/Year: May 2025

Type of Book: Chapter

Title : Smart Innovation, Systems and Technologies

ISBN: 978-981-97-7716-7

Month/Year: Mar 2025

Type of the Program: Conference

Role: Presenter

Title: Impact of Sugar Sweetened Beverages and Consumer Willingness to Shift Towards Healthier Alternatives in India

Date: 2025-03-14

Organising Institution: Dayananda Sagar College of Arts, Science and Commerce

Level: National

Type of the Program: Conference

Role: Presenter

Title: A Study on Influencer Marketing for Small Food Startups: Leveraging Consumer Perceptions and Trends to Drive Engagement and Growth

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Farmers' Markets in India: Understanding Consumer Preferences and Attitude Towards In-Market Consumer Engagement Activities

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: The Shift in India's Coffee Culture: How Consumer Preferences are Reshaping India's Coffee Market?

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Optichanneling Omnichannel Retail Strategies by Integrating AIoT

Date: 2024-12-09

Organising Institution: Indian Institute of Management Bangalore

Level: International

Type of the Program: Conference

Role: Presenter

Title: A Multi- Criteria Decision Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms

Date: 2024-10-07

Organising Institution: Eminent College of Management and Technology and Universitas Al Asyariah Mandar, Indonesia

Level: International

Type of the Program: Conference

Role: Presenter

Title: Prioritizing Risks in Al-Enabled EdTech Platforms: An Analytic Hierarchy Process Approach

Date: 2024-08-09

Organising Institution: IBS Bangalore

Level: International

Type of the Program: Conference

Role: Presenter

Title: Choice of value added fruits and vegetables and its role in waste reduction- A study on online shoppers

Date: 2024-07-26

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach

Date: 2024-04-06

Organising Institution: RV Institute of Management (RVIM)

Level: International

Type of the Program: Conference

Role: Presenter

Title: Prioritisation of challenges in OTT Video Platforms: A multi-Criteria Decision Making Approach

Date: 2024-04-06

Organising Institution: RV Institute of Management

Level: International

Type of the Program: Conference

Role: Presenter

Title: Fashion Clothing Involvement Among Evolving Gender-Oriented Customers

Date: 2024-03-26

Organising Institution: Xavier Institute of Management and Entrepreneurship, Chennai

Level: National

Type of the Program: Conference

Role: Presenter

Title: The Impact of Affiliate Marketing on Skin Care Products' Purchase Intention

Date: 2024-03-22

Organising Institution: SRM Institute of Science and Technology, Chennai

Level: International

Type of the Program: Conference

Role: Presenter

Title: The Impact of Free Samples on Luxury Perfume Brands: Examining the Purchase Intention

Date: 2024-03-07

Organising Institution: Jyothi Nivas College

Level: National

Type of the Program: Conference

Role: Presenter

Title: Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences

Date: 2023-09-07

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: "Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences"

Date: 2023-09-07

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: Securing the Future: OTT Platform Strategies for Sustainable Growth

Date: 2023-09-07

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: Role of Brand Activism in Brand Management and its Impact on Customer Purchase Intention

Date: 2023-03-16

Organising Institution: Welingkar Institute of Management Development and Research

Level: International

Type of the Program: Conference

Role: Presenter

Title: Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model

Date: 2023-02-24

Organising Institution: SSN School of Management

Level: International

Type of the Program: Conference

Role: Presenter

Title: Patriotic Advertising and Millennials in India: An Empirical Investigation

Date: 2022-01-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases

Date: 2022-01-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Tanishq: Brand Activism Gone Wrong?

Date: 2020-11-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Kangana Ranaut: Brand Ambassador or Brand Destroyer

Date: 2020-11-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products

Date: 2020-01-13

Organising Institution: Welinkar Institute of Management Development & Research

Level: International

Type of the Program: Conference

Role: Presenter

Title: Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products

Date: 2020-01-13

Organising Institution: Welingkar Institute of Management Development & Research

Level: International

Type of the Program: Conference

Role: Presenter

Title: Empirical Investigation into Customer Perception Towards Brand Premiumisation

Date: 2020-01-02

Organising Institution: IIM Kozhikode

Level: International

Type of the Program: Conference

Role: Presenter

Title: OLD MONK: The Resurrection of a Heritage Brand

Date: 2019-08-16

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Parle Products: The Journey of Budget Brand towards Premiumization

Date: 2019-08-16

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization

Date: 2019-08-16

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism

Date: 2019-07-26

Organising Institution: IIM Indore

Level: International

Type of the Program: Conference

Role: Presenter

Title: Selling the Past: The Impact of Brand Heritage on Customer Perceived Value

Date: 2019-07-26

Organising Institution: IIM Indore

Level: International