Faculty

Profile

SURESH A S

MCom, MPhil
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
MPhil MPhil Christ University 2012
Others PDFM Annamalai University 1991
PG MCom Kanpur University 1988
Others ACSCI 1988
Others BA LLB Lucknow University 1986
Degree BCom Luknow University 1983
PhD Pursuing (2013) Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya 0
Sl.No. Title Name of Periodical Periodicity Date
1 Intimate theatre for techno-age millennials. Deccan Herald Daily 05/07/2019
2 E-com has redefined fourth ?P? of marketing Deccan Herald Daily 10/10/2018
3 To be or not to be The Sunday Indian Weekly 24/11/2013
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) VINOD SHARMA,SURESH A S,VASUDEVAN M
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Date of Publication 05-Jan-2021
2 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,VASUDEVAN M,VINOD SHARMA
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Date of Publication 05-Jan-2021
3 Determinants of Factors of Retail Store Attributes And It?s Impact On Consumer Perception And Adoption Of Stores PIMT Journal of Research 01-Dec-2019 12 / 1(A) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,V RAMANATHAN
Title of Article Determinants of Factors of Retail Store Attributes And It?s Impact On Consumer Perception And Adoption Of Stores
Name of Journal PIMT Journal of Research
Volume No 12
Issue No 1(A)
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002763&flag=Search
Date of Publication 01-Dec-2019
4 Factors of Store Attributes and Image and Its Impact on Consumer Purchase Intention in Organized Grocery Retail Stores in the City of Bangalore PIMT Journal of Research 07-Oct-2019 12 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,V.RAMANATHAN
Title of Article Factors of Store Attributes and Image and Its Impact on Consumer Purchase Intention in Organized Grocery Retail Stores in the City of Bangalore
Name of Journal PIMT Journal of Research
Volume No 12
Issue No 1
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002763&flag=Search
Date of Publication 07-Oct-2019
5 A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective Global Business Review 19-Aug-2019 / online first site /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,ANINDYA BISWAS
Title of Article A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective
Name of Journal Global Business Review
Volume No
Issue No online first site
Page No
URL https://www.scopus.com/sourceid/17600154910
Date of Publication 19-Aug-2019
6 Determinants of Drivers of Green Marketing and its Impact on Consumer Awareness and Purchase Intention: An India Perspective International Journal of Management Studies 30-Apr-2019 6 / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,SAYYED ARBAINA
Title of Article Determinants of Drivers of Green Marketing and its Impact on Consumer Awareness and Purchase Intention: An India Perspective
Name of Journal International Journal of Management Studies
Volume No 6
Issue No 2
Page No
URL UGC No 44925
Date of Publication 30-Apr-2019
7 A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective. Journal of Business and Retail Management Research 01-Apr-2019 13 / 3 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,ANINDYA BISWAS
Title of Article A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective.
Name of Journal Journal of Business and Retail Management Research
Volume No 13
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100329555
Date of Publication 01-Apr-2019
8 Impact of Catchment, Direct to Consumer Advertisement on Consumer Buying Intention: Retailer and Consumer Aligned Perspective from Indian Pharmaceuticals Industry International Journal of Management Studies 31-Jan-2019 VI / 1(5) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Impact of Catchment, Direct to Consumer Advertisement on Consumer Buying Intention: Retailer and Consumer Aligned Perspective from Indian Pharmaceuticals Industry
Name of Journal International Journal of Management Studies
Volume No VI
Issue No 1(5)
Page No
URL UGC No 44925
Date of Publication 31-Jan-2019
9 Factors of Efficient Distribution Channel and its Impact on Channel Superior Performance: Evidence from the Indian Pharmaceutical Industry International Journal of Management Studies 31-Jan-2019 VI / 1(6) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,ELTON JOVEN D'SOUZA
Title of Article Factors of Efficient Distribution Channel and its Impact on Channel Superior Performance: Evidence from the Indian Pharmaceutical Industry
Name of Journal International Journal of Management Studies
Volume No VI
Issue No 1(6)
Page No
URL UGC No 44925
Date of Publication 31-Jan-2019
10 Factors affecting Consumer Purchase Decision for Smartphones in India International Journal of Management Studies 31-Jan-2019 VI / 1(6) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,DEVISHA SINGH
Title of Article Factors affecting Consumer Purchase Decision for Smartphones in India
Name of Journal International Journal of Management Studies
Volume No VI
Issue No 1(6)
Page No
URL UGC No 44925
Date of Publication 31-Jan-2019
11 Factors Influencing Consumer's Purchase Intention on Social Networking Sites: Evidence from Bangalore Ushus - Journal of Business Management 01-Oct-2018 17 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,SAYYED ARBAINA
Title of Article Factors Influencing Consumer's Purchase Intention on Social Networking Sites: Evidence from Bangalore
Name of Journal Ushus - Journal of Business Management
Volume No 17
Issue No 4
Page No
URL http://journals.christuniversity.in/index.php/ushus/article/view/1940
Date of Publication 01-Oct-2018
12 Determinants of Factors of Consumer Purchase Intention towards Online and its Influence on Gender: An E-Tailing Perspective International Journal Of management Studies 31-Aug-2018 V / Special /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Determinants of Factors of Consumer Purchase Intention towards Online and its Influence on Gender: An E-Tailing Perspective
Name of Journal International Journal Of management Studies
Volume No V
Issue No Special
Page No
URL UGC No 44925
Date of Publication 31-Aug-2018
13 Case Study: Go to Market Strategy (Spicerush) International Journal of Management Studies 31-Jul-2018 V / 10.18843/ijms/v5i3 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Case Study: Go to Market Strategy (Spicerush)
Name of Journal International Journal of Management Studies
Volume No V
Issue No 10.18843/ijms/v5i3
Page No
URL UGC No 44925
Date of Publication 31-Jul-2018
14 A Study of Factors of Motivation for Forwarding Content in Social Media and Determining the Influence of Mavens of Social Media: Evidence from Face-Book International Journal of Management Studies 31-Jul-2018 V / 3(1) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,EMON KALYAN DUTTA
Title of Article A Study of Factors of Motivation for Forwarding Content in Social Media and Determining the Influence of Mavens of Social Media: Evidence from Face-Book
Name of Journal International Journal of Management Studies
Volume No V
Issue No 3(1)
Page No
URL UGC No 44925
Date of Publication 31-Jul-2018
15 Determinants of Consumer Buying Behaviour and its Effect on Buying Intention: Evidence from Indian Organised Sports Retail International Journal of Management Studies 31-Jul-2018 V / 3(5) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,SAYYED ARBAINA
Title of Article Determinants of Consumer Buying Behaviour and its Effect on Buying Intention: Evidence from Indian Organised Sports Retail
Name of Journal International Journal of Management Studies
Volume No V
Issue No 3(5)
Page No
URL UGC No 44925
Date of Publication 31-Jul-2018
16 A Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru International Journal of Management Studies 31-Jul-2018 V / 3(6) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,POULAMI CHAKRABORTY
Title of Article A Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru
Name of Journal International Journal of Management Studies
Volume No V
Issue No 3(6)
Page No
URL UGC No 44925
Date of Publication 31-Jul-2018
17 Determinants of Factors Influencing Beer Consumption and its Impact on First time Drinkers: Evidence from Indian Beer Market International Journal of Management Studies 31-Jul-2018 V / 3(8) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,SUDIPTA CHAKRABORTY
Title of Article Determinants of Factors Influencing Beer Consumption and its Impact on First time Drinkers: Evidence from Indian Beer Market
Name of Journal International Journal of Management Studies
Volume No V
Issue No 3(8)
Page No
URL UGC No 44925
Date of Publication 31-Jul-2018
18 A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior International Journal of Management Studies 04-Apr-2018 V / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,KANISHKA TANDON
Title of Article A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior
Name of Journal International Journal of Management Studies
Volume No V
Issue No 2
Page No
URL UGC No 44925
Date of Publication 04-Apr-2018
19 A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats. Asian Journal Of Management 08-Mar-2018 9 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.
Name of Journal Asian Journal Of Management
Volume No 9
Issue No 1
Page No
URL http://ajmjournal.com/HTMLPaper.aspx?Journal=Asian%20Journal%20of%20Management;PID=2018-9-1-79
Date of Publication 08-Mar-2018
20 A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective Asian Journal Of Management 10-Feb-2018 9 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,BHAVNA PAWAR
Title of Article A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective
Name of Journal Asian Journal Of Management
Volume No 9
Issue No 1
Page No
URL http://ajmjournal.com/HTMLPaper.aspx?Journal=Asian%20Journal%20of%20Management;PID=2018-9-1-31
Date of Publication 10-Feb-2018
21 Impact of Resting Areas on Consumer Store Choice Journal of Arts Science & Commerce 01-Jan-2018 IX / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Impact of Resting Areas on Consumer Store Choice
Name of Journal Journal of Arts Science & Commerce
Volume No IX
Issue No 1
Page No
URL http://researchersworld.com/vol9/issue1/index.html
Date of Publication 01-Jan-2018
22 A Study of Factors Affecting Front End Operations, in Multi-Brand Retail Domestic Super Market under Convenience Stores Format:An insight into Customer Aligned Front End Optimisation Model Framework Journal of Arts, Science & Commerce 01-Oct-2017 VIII / 4(2) /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,S.RAMESH
Title of Article A Study of Factors Affecting Front End Operations, in Multi-Brand Retail Domestic Super Market under Convenience Stores Format:An insight into Customer Aligned Front End Optimisation Model Framework
Name of Journal Journal of Arts, Science & Commerce
Volume No VIII
Issue No 4(2)
Page No
URL -
Date of Publication 01-Oct-2017
23 Factors affecting Consumer Buying Behaviour Consumer Satisfaction and Consumer Loyalty in the Ghee Industry." A perspective of Bangalore Ghee Market" Asian Journal of Research in Business Economics and Mangement 01-Feb-2017 07 / 02 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,ANINDHYA BISWAS,SURESH A S
Title of Article Factors affecting Consumer Buying Behaviour Consumer Satisfaction and Consumer Loyalty in the Ghee Industry." A perspective of Bangalore Ghee Market"
Name of Journal Asian Journal of Research in Business Economics and Mangement
Volume No 07
Issue No 02
Page No
URL www.aijsh.com
Date of Publication 01-Feb-2017
24 Factors affecting intra-relations of backend cost drivers in multi-brand retail domestic super market under convenience stores format: A customer aligned model of supply-chain optimisation framework Asian Journal Of Management 01-Jan-2017 08 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SURESH A S,DR. S. RAMESH
Title of Article Factors affecting intra-relations of backend cost drivers in multi-brand retail domestic super market under convenience stores format: A customer aligned model of supply-chain optimisation framework
Name of Journal Asian Journal Of Management
Volume No 08
Issue No 01
Page No
URL www.anvpublication.org
Date of Publication 01-Jan-2017
25 Evaluating Public Sector Banks In India Using Economic Value Added Measure. Research Journal Of Science & management 02-Mar-2015 4 / 10 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Evaluating Public Sector Banks In India Using Economic Value Added Measure.
Name of Journal Research Journal Of Science & management
Volume No 4
Issue No 10
Page No
URL www.tij.sg
Date of Publication 02-Mar-2015
26 Evaluating Private Sector Banks In India Using Economic Value Added Measure. Research Journal Of Science & management 02-Mar-2015 4 / 11 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Evaluating Private Sector Banks In India Using Economic Value Added Measure.
Name of Journal Research Journal Of Science & management
Volume No 4
Issue No 11
Page No
URL www.tij.sg
Date of Publication 02-Mar-2015
27 The Impact of exponentially weighted moving average value at risk in Indian Stock market Research Journal Of Science & management 01-Dec-2014 08 / 04 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article The Impact of exponentially weighted moving average value at risk in Indian Stock market
Name of Journal Research Journal Of Science & management
Volume No 08
Issue No 04
Page No
URL www.tij.sg
Date of Publication 01-Dec-2014
28 Indian organised retail conundrum -Part A (A case Study) Research Journal of Social Science and Management 01-Jun-2014 04 / 02 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article Indian organised retail conundrum -Part A (A case Study)
Name of Journal Research Journal of Social Science and Management
Volume No 04
Issue No 02
Page No
URL theinternationaljournal.org
Date of Publication 01-Jun-2014
29 Synergy Benefits of Bank Consolidation Research journal of Social Science and Management 01-Jan-2014 03 / 04 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,ANIRBAN GHATAK
Title of Article Synergy Benefits of Bank Consolidation
Name of Journal Research journal of Social Science and Management
Volume No 03
Issue No 04
Page No
URL theinternationaljournal.org
Date of Publication 01-Jan-2014
30 Back-testing value at Risk models on Indian Stock markets using Covariance and Historical simulation Approach Research journal of Social Science and Management 01-Jan-2014 03 / 07 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,SHAGUN MITTAL,SURESH A S
Title of Article Back-testing value at Risk models on Indian Stock markets using Covariance and Historical simulation Approach
Name of Journal Research journal of Social Science and Management
Volume No 03
Issue No 07
Page No
URL theinternationaljournal.org
Date of Publication 01-Jan-2014
31 A study of factors impacting drivers of back end operations, for optimising supply-chain of grocery and staples in organised retail supermarkets under the convenience stores format in the city of Bangalore Research journal of Social Science and Management 01-Jan-2014 03 / 08 /

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Category
Sole Authored /Co Authored
Author Name (s) SURESH A S
Title of Article A study of factors impacting drivers of back end operations, for optimising supply-chain of grocery and staples in organised retail supermarkets under the convenience stores format in the city of Bangalore
Name of Journal Research journal of Social Science and Management
Volume No 03
Issue No 08
Page No
URL theinternationaljournal.org
Date of Publication 01-Jan-2014
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Text book A study on the value chain of domestic multi brand retail in the convenience stores format and their interrelationship at Bangalore NA 9783668943377 May 2019

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Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) SURESH A S
Title of Book A study on the value chain of domestic multi brand retail in the convenience stores format and their interrelationship at Bangalore
Title of Book/Chapter/Article/Case Study) NA
Month/Year May/2019
ISBN 9783668943377
Pages 1 - 183
Publishing Company/Institution Grin.COm
Level International publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
1 Indian Organised retail Conundrum- Part-A Case christ University Institute Of Management
2 Indian Organised retail Conundrum- Part-B Case christ University Institute Of Management
3 Revolution in Indian Organised retail-Saga of a first generation entrepreneur Organised retail was at its infancy and there was dearth of a reference point as people were still flocking to mom and pop stores or kirana stores for their food, grocery and other items. Alpha Rushil started Prosperity Retail Limited by creating a business model which vaguely mirrored Walmart?s ?Every day low price?. It was a smaller scale convenience store format in the 1000 to 1500 square feet area and was quite successful as customers were willing to sacrifice service for competitive price and value for money.1. To gain insights into building of business models in retail. 2. To understand financing levers of start up . 3. To identify and understand the impact of front end operations, operating costs, promotions, pricing and inventory inefficiencies on value chain. 4. To examine the business vertical wise viability Case Institute Of Management, Christ university
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter INTERNATIONAL CONFERENCE ON SUSTAINABLE MARKETING- DELIVERING VALUE 2021, (SMDV 21) Factors of Self Congruity and Personality Traits and its Impact on Buying Behavior of Gen Z : A Personal Care Beauty Products Perspective 05/03/2021 University of Engineering and Management, Kolkata International
2 Conference Presenter 14th NASMEI CONFERENCE 2020 A Study on Organizational and Regional Cultures using Geert Hofstede and Lewis Paradigm and its Impact on Sales and Marketing Performance in Consumer Durables Industry. 20/12/2020 Greatlakes Institute Of Management International
3 Conference Presenter COGNOSCO 2020 Yesbharath:?Saga of a small scale entrepreneur and Fashion Retailer: An Homegrown Apparel brand story.(Kerala,India) 20/11/2020 Christ University National
4 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Factors of Interrelations of Value Chain Stake Holders and its Impact on Value Chain: A FMCG Sector Perspective 07/11/2020 Christ University International
5 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring the Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
6 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Effects of Instagram Influencer Likeability and Personality Traits on Self Concept and its Impact on Consumer buying Intention towards Cosmetic Product 07/11/2020 Christ University International
7 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Factors Affecting Luxury Brand Consumption & its Impact on consumer purchase intentions:A India fashion luxury goods sector perspective 07/11/2020 Christ University International
8 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring The Factors Of Sustainable Marketing And Consumer Personalities Influencing Consumer Behaviour Towards Sustainable Marketing 07/11/2020 Christ University International
9 Conference Presenter 1st Rajgiri International conference Exploring Factors of services using servqual paradigm and its Impact on millennials acceptance or rejection towards services of Self-drive Rental 15/10/2020 Rajgiri Business School International
10 Conference Presenter 1st Rajgiri International conference Exploring factors of culture and its impact on consumer behaviour using Lewis Model: A India Perspective 15/10/2020 Rajgiri Business School International
11 Conference Presenter 1st Rajgiri International conference Factors Influencing Adoption of Co-working Spaces ? A Start-up Perspective 15/10/2020 Rajgiri Business School International
12 Conference Presenter 1st Rajgiri International conference Developing consumer brand preference model using Brand Funnel paradigm in the Personal Care Segment 15/10/2020 Rajgiri Business School International
13 Conference Presenter 1st Rajgiri International conference Factors affecting Millennials Advertisement Avoidance Behavior On Social Media 15/10/2020 Rajgiri Business School International
14 Conference Presenter 1st Rajgiri International conference Factors of Self congruity and personality traits in conjunction and its impact on buying behaviour of Gen Z towards Personal care beauty products 15/10/2020 Rajgiri Business School International
15 Conference Presenter 1st Rajgiri International conference Exploring Factors of Services and Its Impact on Consumer Buying Behaviour in the Telecommunication Industry: A Grönroos and Service Quality model Paradigm 15/10/2020 Rajgiri Business School International
16 Conference Presenter 1st Rajgiri International conference Study of factors of store attributes using tricomponent model paradigm and its impact on buying behaviour of millennials towards affordable youth fashion 15/10/2020 Rajgiri Business School International
17 Conference Presenter 1st Rajgiri International conference Multi-Sensory Factors and its Impact on Consumer Buying Behaviour towards Smart phone 15/10/2020 Rajgiri Business School International
18 Conference Presenter 1st Rajgiri International conference Factors of brand and distribution and its combined impact on channel motivation in ready to cook and ready to eat segment 15/10/2020 Rajgiri Business School International
19 Conference Presenter 1st Rajgiri International conference Factors of online shopping and its impact on consumer purchase intention towards grocery shopping through MCommerce. 15/10/2020 Rajgiri Business School International
20 Conference Presenter 1st Rajgiri International conference Factors of store and store brand attributes and its impact on consumer buying intention towards store brands in food and grocery retail 15/10/2020 Rajgiri Business School International
21 Conference Presenter 1st Rajgiri International conference Study on individual personality and brand personality factors using Big 5 personality model and Aaker model paradigm and its combined impact on millennials brand adoption of fast food brands. 15/10/2020 Rajgiri Business School International
22 Conference Moderator/Chair 1st Rajgiri International conference 15/10/2020 Rajgiri Business School International
23 Conference Presenter International conference on harmonizing People Planet Profits Factors of ethnocentrism and its impact on consumer buying intention towards Ayurvedic FMCG products 20/01/2020 Christ University International
24 Conference Presenter 13th International Marketing conference on Marketing Ecosystem and Innovations. Determinants of store attributes and its influence on consumer buying behaviour in value fashion stores using integrated models of SOR,Brand equity and consumer psychology 10/01/2020 Indus Business Academy International
25 Conference Presenter MARKCON 13th Internation conference on "Marketing Ecosystem and Innovation" Contemporary Pedagogical Improvisations In Management Education:A B-School Perspective 09/01/2020 Indus Business Acdemy International
26 Conference Presenter International conference on "Transformational stratigies for Business sustainability" FACTORS OF DIGITAL READINESS AND ITS IMPACT ON ADOPTION OF INDUSTRIAL INTERNET OF THINGS. 04/10/2019 Christ University International
27 Conference Presenter COGNOSCO 8th Case Study Conference Farm veda:"Go to market Saga" 16/08/2019 Christ University National
28 Conference Presenter tenth International conference on Developing organizations for the future:"Reinterpreting the modern business landscape" Factors of technology and artificial intelligence:An integrated approach to value chain 27/06/2019 ICFAI Business School International
29 Conference Presenter 12th NASMEI CONFERENCE 2018 India Perspective on semiotics and its influence on consumer buying behaviour 20/12/2018 Great Lakes Institute Of Management, Chennai International
30 Conference Presenter 12th NASMEI CONFERENCE 2018 Determinants of factors of semiotics and its influence on consumer buying behaviour: Evidence from FMCG Industry 20/12/2018 Greatlakes Institute Of Management International
31 Symposium Presenter 7th International Research Symposium of the Society For Global Business and Economic Development Fear of missing out and internet addiction and their combined influence on online pathological shopping behaviour: Marketing Perspective 17/12/2018 SGBED,USA International
32 Conference Presenter 4th International Conference on Economic Growth and Sustainable Development:Emerging Trends Determinants Of Drivers Of Green Marketing And Its Impact On Consumer Awareness And Purchase Intention: An India Perspective 23/11/2018 SDMIMD, Mysore International
33 Conference Presenter 4th International Conference on Economic Growth and Sustainable Development:Emerging Trends Factors Influencing Adoption Of Green Building In Residential Segment:Evidence From City Of Bangalore 23/11/2018 SDMIMD,Mysore International
34 Conference Presenter International Conference on Commerce and Pharma management Determinants of factors of efficient distribution channel and its impact on channel superior performance: Evidence from Indian Pharmaceutical Industry 27/09/2018 Manipal Academy of Higher Education International
35 Conference Presenter National Conference on Emerging Trends in Business A study of factors of motivation for forwarding content in social media and determine the influence of mavens of social media: Evidence from face-book. 19/02/2018 Christ University National
36 Conference Presenter National conference on Changing Economic and Business Environment in India: Prospects and Challenges A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective. 09/02/2018 Christ Institute Of Management National
37 Conference Presenter National conference on Changing Economic and Business Environment in India: Prospects and Challenges Case study: Go to market strategy (spicerush) 09/02/2018 Christ Institute Of Management National
38 Conference Presenter Sustaining a Competitive Edge in the Changing global Scenario:Challenges, Practices and Innovations A study of Factors of internet addiction and its impact on online Compulsive buying behavior: Indian Millennial perspective 06/02/2018 Christ University International
39 Conference Presenter National Conference on Multifaceted Approach towards New India Impact of Resting Areas on Consumer Store Choice 10/11/2017 Sri Chandrasekharendra Saraswathi Vishwa Mahavidyalaya National
40 Conference Presenter International Conference on Sustaining a competitive edge in the changing Global Scenario:Challenges, Practices and Innovations A study of factors affecting front end operations, in multi-brand retail domestic supermarket under convenience stores format : An insight into customer aligned front end optimisation model frame work. 07/02/2017 Department of Commerce, Christ university and IMA,USA International
41 Participant Cross Functional Decision Making & Business Impact - CIIE / enParadign Solutions / IIMA National
42 Participant Management Education - Learning for results - Gordon F. van der Veen / Christ University Institutional
43 Participant Strategic Management and Industry analysis - Christ Unjiversity Institute Of Management National
44 Participant GCMRM2014 - Management development Institute International
45 Conference Presenter To analyse the Impact of Exponentially Weighted Moving Average Value at Risk in Indian Stock Market - Christ University International
46 Participant NASMEI International Marketing Conference - Great lakes Institute Of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Sales skill training sales and negotiation skills training 17/11/2016 Enterprising Travel agents association
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Successful negotiation:Essential strategies and skills University Of Michigan International 01/06/2020
2 Pricing Strategy Course era International 10/05/2020
3 Brand and Product Management Course era International 06/05/2020
4 Integrated marketing Communications Course era International 04/05/2020
5 Market Research And Consumer Behavior Course era International 01/05/2020
6 Channel and retailing Management course era International 18/04/2020
7 Retail Conclave Institute Of Management National 29/02/2020
8 MDP on Marketing for Sales and Business Development Professionals Christ Institute Of Management Regional 16/01/2020
9 quality improvement program:Pedagogical Leadership Christ University 20/05/2019
10 FDP on outcome based education-NBA Sir M Visveswarya Institute Of technology National 17/05/2019
11 MDP-Marketing for Sales and Business development Professionals Institute Of Management Regional 18/01/2019
12 Retail conclave-2018 Institute Of Management Institutional 23/02/2018
13 MDp-MArketing for sales and Business development Professionals Institute Of Mnagement National 12/01/2018
14 MDP on Strategic Foresight with Scenarios Institute Of Management National 05/01/2018
15 Innovative Practices in Teaching, Learning and Evaluation Institute Of Management 24/05/2017
16 "Multivariate analysis and Model construction using SPSS and AMOS" SCSVM University National 04/03/2017
17 Quality improvement program-Research theme Christ University 11/02/2017
18 Quality improvement program-Research theme Christ University 07/01/2017
19 Quality improvement program-Research theme Christ University 20/12/2016
20 Quality improvement program-Research theme Christ University 14/12/2016
21 experiential learning through case analysis christ university 13/04/2015
22 Quality Improvement Program on "Contemporary Development in Management & Business" Christ University Acdaemic Staff college Institutional 26/05/2014
23 Pathways to research in management Sri Chandrasekharendra Saraswathi Viswa mahavidyalaya National 04/04/2014
24 Customer Based Business Strategy IIM, Ahemdabad National 29/08/2013
25 Workshop on case study Methodology IBS Hyderabad National 20/05/2013
26 SPSS Basic CART National -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best paper award International conference Wiley with department of commerce 08 February 2017
2 Best Paper Third best research paper at the International conference on Sustaining a Competitive Edge in the Changing global Scenario:Challenges, Practices and Innovations IMA (Institute of Management Accountants), USA 07 February 2018
3 Best Case study Second prize for best case study entitled Farmveda:"Go to Market saga" at COGNOSCO case study conference Christ University 17 August 2019

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