Faculty

Profile

Dr KAVITHA R GOWDA

MBA, MPhil, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE KENGERI CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2018
MPhil MPhil 2014
PG MBA 2002
Degree BE 1998
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The effect of airline service quality on customer satisfaction and loyalty in India Materials Today 11-Aug-2020 / / 1341-1348

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,IRA AGARWAL
Title of Article The effect of airline service quality on customer satisfaction and loyalty in India
Name of Journal Materials Today
Volume No
Issue No
Page No 1341-1348
URL https://authors.elsevier.com/a/1cfK37tbNaHVAi
Indexing Agency Scopus
Date of Publication 11-Aug-2020
2 Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones Adalya 20-Apr-2020 9 / 4 / 566-581

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,DR.GOPALAKRISHNA K.S
Title of Article Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones
Name of Journal Adalya
Volume No 9
Issue No 4
Page No 566-581
URL http://adalyajournal.com/VOLUME-9-ISSUE-4-APRIL-2020/
Indexing Agency Web of Science
Date of Publication 20-Apr-2020
3 Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka International Journal of Advanced Science and Technology 21-Nov-2019 28 / 16 / 1263-1273

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,KIRAN G
Title of Article Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka
Name of Journal International Journal of Advanced Science and Technology
Volume No 28
Issue No 16
Page No 1263-1273
URL http://sersc.org/journals/index.php/IJAST/article/view/2084
Indexing Agency Scopus
Date of Publication 21-Nov-2019
4 The Role of Business Development Management Consultants in Construction Industry in India International journal of Management and Business Research 27-Aug-2019 9 / 2 / 130-137

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,DR.G.KIRAN,DR.L.V.APPASAB
Title of Article The Role of Business Development Management Consultants in Construction Industry in India
Name of Journal International journal of Management and Business Research
Volume No 9
Issue No 2
Page No 130-137
URL https://www.scopus.com/sourceid/21100448240
Indexing Agency Scopus
Date of Publication 27-Aug-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L.N. Welingker Institute of Management Development and Research International
2 Seminar Presenter Live Webinar Series 2.0 Personal Branding 09/09/2020 Dr.N.G.P. Institute of Technology, Coimbatore National
3 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective 28/08/2020 Christ University International
4 Seminar Participant Webinar on Social Entrepreneurship and wealth creation 09/07/2020 Christ University International
5 Seminar Participant Covid-19 Impact on business development and strategies 09/07/2020 St.Joseph Engineering College International
6 Seminar Participant Webinar Mastering the GREAT RESET: Building upon India?s Wisdom? 30/06/2020 Christ University International
7 Seminar Participant Webinar on Food Adulteration and Labeling 11/06/2020 Padmashree Institute of Management and Sciences National
8 Seminar Participant Webinar on Intellectual Property Rights Patents Filing Procedure 09/06/2020 K L E Institute of Technology, Hubballi International
9 Seminar Participant Webinar on Where to Draw The Line 05/06/2020 Christ University International
10 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University International
11 Seminar Participant IIDE's online webinar on Digital Marketing - 101 12/05/2020 Indian Institute of Digital Education International
12 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products 13/01/2020 Welinkar Institute of Management Development & Research International
13 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Internship and Project Report Jnana Vridhi Series - 2, Virtual Knowledge Sharing Session 26/07/2021 Seshadripuram College , Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Rural Consumer Buying Behaviour Towards Mobile Phone Dr. K S GopalaKrishna Dravidian University
Sl.No. Title Name of Student Institution Month Year
1 Doctoral Committee Selection and Approval Order Ms.Diana FRIM Garden City University
Sl.No. Title of Invention Inventor(s) Filing Date
1 A NOVEL METHOD FOR CROWD DETECTION AND ALERTING SOCIAL DISTANCE USING OIT AND METHODS THEREOF KAVITHA R GOWDA,DR.PURVI PAREEK,DR.SANTOSH B.KUMBALAVATI,DR.KIRANKUMAR Y BENDIGERI,JAGADEESH B N,MRS.MADHAVI RAJENDRA REPE,MRS.BHARATI RATHOD ,NEETHA S.S,LAVANYA BALAJI,DR.CHETHANA SRIDHAR 25-Apr-2021

Additional information

Title of Invention A NOVEL METHOD FOR CROWD DETECTION AND ALERTING SOCIAL DISTANCE USING OIT AND METHODS THEREOF
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PURVI PAREEK,DR.SANTOSH B.KUMBALAVATI,DR.KIRANKUMAR Y BENDIGERI,JAGADEESH B N,MRS.MADHAVI RAJENDRA REPE,MRS.BHARATI RATHOD ,NEETHA S.S,LAVANYA BALAJI,DR.CHETHANA SRIDHAR
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 04-Jun-2021
Application/Filing Date 25-Apr-2021
IPC Number
Publication Number 202111019009A
Patent Number 202111019009A
Field of Invention COMPUTER SCIENCE
2 A Novel Method for Employee engagement through Digital Technology & methods thereof KAVITHA R GOWDA,DR.PRITI VERMA,DR.NIDHI ARORA,MANISH ARORA,DR.CHAYA BAGRECHA,DR.KAVITHA R GOWDA,DR.CHETHANA SRIDHAR,DR.SUMATI RAMAKRISHNA GOWDA,VEERANNA KOTAGI,DR.PRITI VERMA 31-Jan-2021

Additional information

Title of Invention A Novel Method for Employee engagement through Digital Technology & methods thereof
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PRITI VERMA,DR.NIDHI ARORA,MANISH ARORA,DR.CHAYA BAGRECHA,DR.KAVITHA R GOWDA,DR.CHETHANA SRIDHAR,DR.SUMATI RAMAKRISHNA GOWDA,VEERANNA KOTAGI,DR.PRITI VERMA
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 12-Feb-2021
Application/Filing Date 31-Jan-2021
IPC Number
Publication Number 202111004196
Patent Number 202111004196
Field of Invention Computer Science
3 Methods And Model For Worklife Balance of Women Entrepreneurs KAVITHA R GOWDA,DR.PURVI PAREEK,DR.CHAYA BAGRECHA,DR.NIDHI ARORA,DR.PRITI VERMA,DR.CHIDANAND R,DR.GEETHA NAGARAJU ,DR.RASHMI RAM HUNNUR ,DR.PIYUSH KUMAR PAREEK 11-Sep-2020

Additional information

Title of Invention Methods And Model For Worklife Balance of Women Entrepreneurs
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PURVI PAREEK,DR.CHAYA BAGRECHA,DR.NIDHI ARORA,DR.PRITI VERMA,DR.CHIDANAND R,DR.GEETHA NAGARAJU ,DR.RASHMI RAM HUNNUR ,DR.PIYUSH KUMAR PAREEK
Type of Specification Complete
Type of Patent
Granted/Awarded Date 09-Oct-2020
Publication/Application Date 11-Sep-2020
Application/Filing Date 11-Sep-2020
IPC Number
Publication Number 202011039249A
Patent Number 202011039249A
Field of Invention Women Entrepreneur
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 ENES462x: Marketing Innovative Products and Services edX International 17/06/2021
2 Faculty Development Program I - 2021 CEDBEC and HRDC, CHRIST ( Deemed to be University) Institutional 16/06/2021
3 Management Research Writing for Premier Journals:Do's and Don'ts FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT International 13/03/2021
4 QUALITY IMPROVEMENT PROGRAM ON HYBRID TEACHING STAFF DEVELOPMENT COLLEGE 02/03/2021
5 Case Writing Program Centre for Case Research and Development National 17/12/2020
6 Coursera Certificate on Positioning :What you need for a successful Marketing Strategy IE Coursera International 15/06/2020
7 FDP on Digital Marketing International 22/05/2020
8 Marketing Mix Fundamentals Christ University-Coursera - Ie International 17/05/2020
9 Marketing Plan - Coursera International 08/05/2020
10 Learning To Teach Online- Coursera International 26/04/2020
11 Coursera Market Research and Consumer Behavior International 25/04/2020
12 Coursera Integrated marketing Communication International 10/04/2020
13 MDP on Marketing for Sales and Business Development Professionals Institute of Management National 16/01/2020
14 Customer Relationship Management in Aviation Rajiv Gandhi National Aviation University Institutional 29/10/2019
15 Trainer for CRM Maruthsakha Institutional 28/10/2019
16 FDP on The Blended Learning pedagogy using MOOCs IIMBx National 22/06/2019
17 QIP on Pedagogical Leadership:Sharpeninig the SAW and Digitisation of Pedagogy Academic Staff College 20/05/2019
18 BOE New Horizon College of Engineering 29/04/2019
19 MDP on Marketing for Sales and Business Development Professionals Institute of Management, Christ Deemed-to-be-University Institutional 18/01/2019
20 Strong Interest Inventory Institute of Management, Christ Deemed-to-be-University Institutional 19/11/2018
21 CART National Level Workshop christ university National 25/10/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

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Mission

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