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Dr KAVITHA R GOWDA

BE, MBA, MPhil, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Ethical Conflicts Among the Leading Medical and Healthcare Leaders Asia Pacific Journal of Health Management 07-Apr-2022 17 / 1 / 1-7

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,DR. BINDU ROY,ANUJ KUMAR,DR. ARYA KUMAR
Title of Article Ethical Conflicts Among the Leading Medical and Healthcare Leaders
Name of Journal Asia Pacific Journal of Health Management
Volume No 17
Issue No 1
Page No 1-7
URL https://journal.achsm.org.au/index.php/achsm/article/view/1491
Indexing Agency Scopus
Date of Publication 07-Apr-2022
2 A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant Transnational Marketing Journal 31-Aug-2021 9 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,VIKNESH R
Title of Article A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant
Name of Journal Transnational Marketing Journal
Volume No 9
Issue No 2
Page No -
URL https://journals.tplondon.com/tmj/article/view/1560
Indexing Agency Scopus
Date of Publication 31-Aug-2021
3 The effect of airline service quality on customer satisfaction and loyalty in India Materials Today 11-Aug-2020 / / 1341-1348

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,IRA AGARWAL
Title of Article The effect of airline service quality on customer satisfaction and loyalty in India
Name of Journal Materials Today
Volume No
Issue No
Page No 1341-1348
URL https://authors.elsevier.com/a/1cfK37tbNaHVAi
Indexing Agency Scopus
Date of Publication 11-Aug-2020
4 Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones Adalya 20-Apr-2020 9 / 4 / 566-581

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,DR.GOPALAKRISHNA K.S
Title of Article Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones
Name of Journal Adalya
Volume No 9
Issue No 4
Page No 566-581
URL http://adalyajournal.com/VOLUME-9-ISSUE-4-APRIL-2020/
Indexing Agency Web of Science
Date of Publication 20-Apr-2020
5 Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka International Journal of Advanced Science and Technology 21-Nov-2019 28 / 16 / 1263-1273

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,KIRAN G
Title of Article Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka
Name of Journal International Journal of Advanced Science and Technology
Volume No 28
Issue No 16
Page No 1263-1273
URL http://sersc.org/journals/index.php/IJAST/article/view/2084
Indexing Agency Scopus
Date of Publication 21-Nov-2019
6 The Role of Business Development Management Consultants in Construction Industry in India International journal of Management and Business Research 27-Aug-2019 9 / 2 / 130-137

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KAVITHA R GOWDA,DR.G.KIRAN,DR.L.V.APPASAB
Title of Article The Role of Business Development Management Consultants in Construction Industry in India
Name of Journal International journal of Management and Business Research
Volume No 9
Issue No 2
Page No 130-137
URL https://www.scopus.com/sourceid/21100448240
Indexing Agency Scopus
Date of Publication 27-Aug-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter 3rd International Conference on "Stakeholder Wellbeing Through Value Creation 27/01/2022 S.P. Mandali?s Prin.L.N. Welingkar Institute of Management Development and Research International
2 Conference Co-presenter 3rd International Conference on "Stakeholder Wellbeing Through Value Creation" 27/01/2022 S.P. Mandali?s Prin.L.N. Welingkar Institute of Management Development and Research International
3 Conference Moderator/Chair Virtual National Marketing Conference On Marketing Paradigm, Post COVID-19 20/01/2022 Christ University National
4 Conference Presenter International Conference on Circular Economy, Management and Industry 4.0: Leading towards sustainability Analysing The Attitude Of Social Media Users Towards Ephemeral Marketing As A Digital Marketing Tool 21/10/2021 Bharati Vidyapeeth'S Institute of Management and Research in Collaboration with Apeejay School of Management International
5 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L. N. Welingker institute of management development and research International
6 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L. N. Welingker institute of management development and research International
7 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L.N. Welingker Institute of Management Development and Research International
8 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L.N. Welingker Institute of Management Development and Research International
9 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L.N.Welingker Institute of Management Development and Research International
10 Seminar Presenter Live Webinar Series 2.0 Personal Branding 09/09/2020 Dr.N.G.P. Institute of Technology, Coimbatore National
11 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective 28/08/2020 Christ University International
12 Seminar Participant Webinar on Social Entrepreneurship and wealth creation 09/07/2020 Christ University International
13 Seminar Participant Covid-19 Impact on business development and strategies 09/07/2020 St.Joseph Engineering College International
14 Seminar Participant Webinar Mastering the GREAT RESET: Building upon India?s Wisdom? 30/06/2020 Christ University International
15 Seminar Participant Webinar on Food Adulteration and Labeling 11/06/2020 Padmashree Institute of Management and Sciences National
16 Seminar Participant Webinar on Intellectual Property Rights Patents Filing Procedure 09/06/2020 K L E Institute of Technology, Hubballi International
17 Seminar Participant Webinar on Where to Draw The Line 05/06/2020 Christ University International
18 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University International
19 Seminar Participant IIDE's online webinar on Digital Marketing - 101 12/05/2020 Indian Institute of Digital Education International
20 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products 13/01/2020 Welinkar Institute of Management Development & Research International
21 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
22 Conference Co-presenter International Conference MARKCON 2020 09/01/2020 Indus Business Academy, IBA Bangalore International
23 Conference Co-presenter International Conference MARKCON 2020 09/01/2020 Indus Business Academy, IBA Bangalore International
24 Conference Co-presenter International Conference on Value Driven Marketing 18/10/2019 Shri Dharmasthala Manjunatheshwara Institute for Management Development International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Internship and Project Report Jnana Vridhi Series - 2, Virtual Knowledge Sharing Session 26/07/2021 Seshadripuram College , Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Rural Consumer Buying Behaviour Towards Mobile Phone Dr. K S GopalaKrishna Dravidian University
Sl.No. Title Name of Student Institution Month Year
1 Doctoral Committee Selection and Approval Order Ms.Diana FRIM Garden City University
Sl.No. Title of Invention Inventor(s) Filing Date
1 A NOVEL METHOD FOR CROWD DETECTION AND ALERTING SOCIAL DISTANCE USING OIT AND METHODS THEREOF KAVITHA R GOWDA,DR.PURVI PAREEK,DR.SANTOSH B.KUMBALAVATI,DR.KIRANKUMAR Y BENDIGERI,JAGADEESH B N,MRS.MADHAVI RAJENDRA REPE,MRS.BHARATI RATHOD ,NEETHA S.S,LAVANYA BALAJI,DR.CHETHANA SRIDHAR 25-Apr-2021

Additional information

Title of Invention A NOVEL METHOD FOR CROWD DETECTION AND ALERTING SOCIAL DISTANCE USING OIT AND METHODS THEREOF
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PURVI PAREEK,DR.SANTOSH B.KUMBALAVATI,DR.KIRANKUMAR Y BENDIGERI,JAGADEESH B N,MRS.MADHAVI RAJENDRA REPE,MRS.BHARATI RATHOD ,NEETHA S.S,LAVANYA BALAJI,DR.CHETHANA SRIDHAR
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 04-Jun-2021
Application/Filing Date 25-Apr-2021
IPC Number
Publication Number 202111019009A
Patent Number 202111019009A
Field of Invention COMPUTER SCIENCE
2 A Novel Method for Employee engagement through Digital Technology & methods thereof KAVITHA R GOWDA,DR.PRITI VERMA,DR.NIDHI ARORA,MANISH ARORA,DR.CHAYA BAGRECHA,DR.KAVITHA R GOWDA,DR.CHETHANA SRIDHAR,DR.SUMATI RAMAKRISHNA GOWDA,VEERANNA KOTAGI,DR.PRITI VERMA 31-Jan-2021

Additional information

Title of Invention A Novel Method for Employee engagement through Digital Technology & methods thereof
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PRITI VERMA,DR.NIDHI ARORA,MANISH ARORA,DR.CHAYA BAGRECHA,DR.KAVITHA R GOWDA,DR.CHETHANA SRIDHAR,DR.SUMATI RAMAKRISHNA GOWDA,VEERANNA KOTAGI,DR.PRITI VERMA
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 12-Feb-2021
Application/Filing Date 31-Jan-2021
IPC Number
Publication Number 202111004196
Patent Number 202111004196
Field of Invention Computer Science
3 Methods And Model For Worklife Balance of Women Entrepreneurs KAVITHA R GOWDA,DR.PURVI PAREEK,DR.CHAYA BAGRECHA,DR.NIDHI ARORA,DR.PRITI VERMA,DR.CHIDANAND R,DR.GEETHA NAGARAJU ,DR.RASHMI RAM HUNNUR ,DR.PIYUSH KUMAR PAREEK 11-Sep-2020

Additional information

Title of Invention Methods And Model For Worklife Balance of Women Entrepreneurs
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) KAVITHA R GOWDA,DR.PURVI PAREEK,DR.CHAYA BAGRECHA,DR.NIDHI ARORA,DR.PRITI VERMA,DR.CHIDANAND R,DR.GEETHA NAGARAJU ,DR.RASHMI RAM HUNNUR ,DR.PIYUSH KUMAR PAREEK
Type of Specification Complete
Type of Patent
Granted/Awarded Date 09-Oct-2020
Publication/Application Date 11-Sep-2020
Application/Filing Date 11-Sep-2020
IPC Number
Publication Number 202011039249A
Patent Number 202011039249A
Field of Invention Women Entrepreneur
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 ENES462x: Marketing Innovative Products and Services edX International Participant 17/06/2021
2 Faculty Development Program I - 2021 CEDBEC and HRDC, CHRIST ( Deemed to be University) Institutional Participant 16/06/2021
3 Management Research Writing for Premier Journals:Do's and Don'ts FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT International Participant 13/03/2021
4 QUALITY IMPROVEMENT PROGRAM ON HYBRID TEACHING STAFF DEVELOPMENT COLLEGE Participant 02/03/2021
5 Case Writing Program Centre for Case Research and Development National Participant 17/12/2020
6 Coursera Certificate on Positioning :What you need for a successful Marketing Strategy IE Coursera International Participant 15/06/2020
7 FDP on Digital Marketing International Participant 22/05/2020
8 Marketing Mix Fundamentals Christ University-Coursera - Ie International Participant 17/05/2020
9 Marketing Plan - Coursera International Participant 08/05/2020
10 Learning To Teach Online- Coursera International Participant 26/04/2020
11 Coursera Market Research and Consumer Behavior International Participant 25/04/2020
12 Coursera Integrated marketing Communication International Participant 10/04/2020
13 MDP on Marketing for Sales and Business Development Professionals Institute of Management National Participant 16/01/2020
14 Customer Relationship Management in Aviation Rajiv Gandhi National Aviation University Institutional Invited Resource Person/Trainer 29/10/2019
15 Trainer for CRM Maruthsakha Institutional Invited Resource Person/Trainer 28/10/2019
16 FDP on The Blended Learning pedagogy using MOOCs IIMBx National Participant 22/06/2019
17 QIP on Pedagogical Leadership:Sharpeninig the SAW and Digitisation of Pedagogy Academic Staff College Participant 20/05/2019
18 BOE New Horizon College of Engineering Invited Resource Person/Trainer 29/04/2019
19 MDP on Marketing for Sales and Business Development Professionals Institute of Management, Christ Deemed-to-be-University Institutional Participant 18/01/2019
20 Strong Interest Inventory Institute of Management, Christ Deemed-to-be-University Institutional Participant 19/11/2018
21 CART National Level Workshop christ university National Participant 25/10/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Editorial Board Member in International Conference on Circular Economy, Management and Industry 4.0: Leading towards sustainability Was editorial board member and reviewed few papers assigned before publishing in Scopus Indexed Journals and in UGC CARE journals Bharati Vidyapeetha's Institute of Management Studies and REsearch in Collaboration with Apeejay School of Management 22 October 2021
2 Reviewer Certificate for ABDC, C category Was reviewer for papers selected for publication at International Conference Journal Acta Universitatis Bohemiae Meridionalis 21 February 2022
3 Resource Person Chaired session on 23 March 2022 - National Conference Seshadripuram Institute of Commerce and Management 23 March 2022
4 International Research Awards on Science, Technology and Management Excellence Service Award INSO Awards 14 May 2022
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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