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Dr KAVITHA R GOWDA

MBA, MPhil, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD Dravidian University 2018
MPhil MPhil Jain University 2014
PG MBA Visveswaraiah Technological University 2002
Degree BE Univeristy of Mysore 1998
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Green marketing as a sustainable strategy: Study on understanding factors influencing consumer buying behavior on green products aWEshkar Refereed Research Journal 02-Sep-2020 27 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,KERENA ANAND
Title of Article Green marketing as a sustainable strategy: Study on understanding factors influencing consumer buying behavior on green products
Name of Journal aWEshkar Refereed Research Journal
Volume No 27
Issue No 2
Page No
URL https://www.welingkar.org/we-research-mumbai
Date of Publication 02-Sep-2020
2 The effect of airline service quality on customer satisfaction and loyalty in India Materials Today 11-Aug-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,IRA AGARWAL,KAVITHA R GOWDA
Title of Article The effect of airline service quality on customer satisfaction and loyalty in India
Name of Journal Materials Today
Volume No
Issue No
Page No
URL https://authors.elsevier.com/a/1cfK37tbNaHVAi
Date of Publication 11-Aug-2020
3 Awareness and Perception of Consumers Towards 'Green Washing' Alochana Chakra 27-May-2020 IX / V /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,LINDA ADENS,KAVITHA R GOWDA
Title of Article Awareness and Perception of Consumers Towards 'Green Washing'
Name of Journal Alochana Chakra
Volume No IX
Issue No V
Page No
URL
Date of Publication 27-May-2020
4 An Exploratory Study in Understanding Ethical Practices With Reference to Hotel Industry Alochana Chakra 27-May-2020 IX / V /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,CHITRA SHASHIDHAR ,KAVITHA R GOWDA,AVINASH PAREEK,NIDHI ARORA,PRITI VERMA
Title of Article An Exploratory Study in Understanding Ethical Practices With Reference to Hotel Industry
Name of Journal Alochana Chakra
Volume No IX
Issue No V
Page No
URL
Date of Publication 27-May-2020
5 Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones Adalya 20-Apr-2020 9 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,KAVITHA R GOWDA,DR.GOPALAKRISHNA K.S
Title of Article Empirical study to Understand Buying Behavior of Rural Consumers Towards Mobile Phones
Name of Journal Adalya
Volume No 9
Issue No 4
Page No
URL http://adalyajournal.com/VOLUME-9-ISSUE-4-APRIL-2020/
Date of Publication 20-Apr-2020
6 Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka International Journal of Advanced Science and Technology 21-Nov-2019 28 / 16 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,KAVITHA R GOWDA,KIRAN G
Title of Article Comparative analysis of rural consumer?s purchase behavior towards mobile phone in Karnataka
Name of Journal International Journal of Advanced Science and Technology
Volume No 28
Issue No 16
Page No
URL http://sersc.org/journals/index.php/IJAST/article/view/2084
Date of Publication 21-Nov-2019
7 The Role of Business Development Management Consultants in Construction Industry in India International journal of Management and Business Research 27-Aug-2019 9 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,DR.G.KIRAN,DR.L.V.APPASAB,KAVITHA R GOWDA
Title of Article The Role of Business Development Management Consultants in Construction Industry in India
Name of Journal International journal of Management and Business Research
Volume No 9
Issue No 2
Page No
URL https://www.scopus.com/sourceid/21100448240
Date of Publication 27-Aug-2019
8 Rural consumer preference for mobile phone with reference to villages of Kolar District, Karnataka International Journal of Management Studies 22-Feb-2019 Vol VI / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R GOWDA,KAVITHA R GOWDA,R SATISH KUMAR,GOPALAKRISHNA K.S
Title of Article Rural consumer preference for mobile phone with reference to villages of Kolar District, Karnataka
Name of Journal International Journal of Management Studies
Volume No Vol VI
Issue No 2
Page No
URL http://researchersworld.com/ijms/vol6/specialissue2/Paper_03.pdf
Date of Publication 22-Feb-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Text book Rural Buying Behavior: A Study With Special Reference To Mobile Phones Rural Buying Behavior: A Study With Special Reference To Mobile Phones 978-620-2-68230-5 Jul 2020

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R GOWDA,KAVITHA R GOWDA,DR. R. SATISH KUMAR,DR. GOPALAKRISHNA K.S.
Title of Book Rural Buying Behavior: A Study With Special Reference To Mobile Phones
Title of Book/Chapter/Article/Case Study) Rural Buying Behavior: A Study With Special Reference To Mobile Phones
Month/Year Jul/2020
ISBN 978-620-2-68230-5
Pages
Publishing Company/Institution LAP Lambert
Level International publisher
2 Conference Proceedings Future of work , workforce and workplace Green Marketing as a Sustainable Strategy:Study on Understanding Factors Influencing Consumer Buying Behavior on Green Products 978-81-943641-5-3 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R GOWDA,KERENA ANAND
Title of Book Future of work , workforce and workplace
Title of Book/Chapter/Article/Case Study) Green Marketing as a Sustainable Strategy:Study on Understanding Factors Influencing Consumer Buying Behavior on Green Products
Month/Year Jan/2020
ISBN 978-81-943641-5-3
Pages 135 - 135
Publishing Company/Institution Excel India Publisher
Level National publisher
3 Text book Training and Development Using Artificial Intelligence Training and Development Using AI 978-620-0-48649-3 Dec 2019

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R GOWDA,CHITRA SHASHIDHAR,KAVITHA R GOWDA,DR.CHIDANAND PRASAD R
Title of Book Training and Development Using Artificial Intelligence
Title of Book/Chapter/Article/Case Study) Training and Development Using AI
Month/Year Dec/2019
ISBN 978-620-0-48649-3
Pages
Publishing Company/Institution LAP LAMBERT Academic Publishing (2019-12-18 )
Level International publisher
4 Text book Efficient Video Streaming Management Efficient Video Streaming Management 978-620-0-49674-4 Dec 2019

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R GOWDA,CHITRA SHASHIDHAR,KAVITHA R GOWDA,GEETHA NAGARAJU
Title of Book Efficient Video Streaming Management
Title of Book/Chapter/Article/Case Study) Efficient Video Streaming Management
Month/Year Dec/2019
ISBN 978-620-0-49674-4
Pages 1 - 65
Publishing Company/Institution Lap Lambert Academic Publishing
Level International publisher
5 Conference Proceedings International Conference on Value Driven Marketing Retailer's opinion, perception, preference and factors influencing sales of McVitie's biscuit in New Delhi 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R GOWDA,JAI ASSIJA,KAVITHA R GOWDA
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Retailer's opinion, perception, preference and factors influencing sales of McVitie's biscuit in New Delhi
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages 1 - 20
Publishing Company/Institution Shri Dharmasthala Manjunatheshwara Institute for M
Level National publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter 2nd International Conference on Management Skills and Growth Strategies in the Post-Pandemic Period 21/01/2021 L.N. Welingker Institute of Management Development and Research International
2 Seminar Presenter Live Webinar Series 2.0 Personal Branding 09/09/2020 Dr.N.G.P. Institute of Technology, Coimbatore National
3 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective 28/08/2020 Christ University International
4 Seminar Participant Webinar on Social Entrepreneurship and wealth creation 09/07/2020 Christ University International
5 Seminar Participant Covid-19 Impact on business development and strategies 09/07/2020 St.Joseph Engineering College International
6 Seminar Participant Webinar Mastering the GREAT RESET: Building upon India?s Wisdom? 30/06/2020 Christ University International
7 Seminar Participant Webinar on Food Adulteration and Labeling 11/06/2020 Padmashree Institute of Management and Sciences National
8 Seminar Participant Webinar on Intellectual Property Rights Patents Filing Procedure 09/06/2020 K L E Institute of Technology, Hubballi International
9 Seminar Participant Webinar on Where to Draw The Line 05/06/2020 Christ University International
10 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University International
11 Seminar Participant IIDE's online webinar on Digital Marketing - 101 12/05/2020 Indian Institute of Digital Education International
12 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products 13/01/2020 Welinkar Institute of Management Development & Research International
13 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Rural Consumer Buying Behaviour Towards Mobile Phone Dr. K S GopalaKrishna Dravidian University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Management Research Writing for Premier Journals:Do's and Don'ts FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT International 13/03/2021
2 Case Writing Program Centre for Case Research and Development National 17/12/2020
3 Coursera Certificate on Positioning :What you need for a successful Marketing Strategy IE Coursera International 15/06/2020
4 FDP on Digital Marketing International 22/05/2020
5 Marketing Mix Fundamentals Christ University-Coursera - Ie International 17/05/2020
6 Marketing Plan - Coursera International 08/05/2020
7 Learning To Teach Online- Coursera International 26/04/2020
8 Coursera Market Research and Consumer Behavior International 25/04/2020
9 Coursera Integrated marketing Communication International 10/04/2020
10 MDP on Marketing for Sales and Business Development Professionals Institute of Management National 16/01/2020
11 Customer Relationship Management in Aviation Rajiv Gandhi National Aviation University Institutional 29/10/2019
12 Trainer for CRM Maruthsakha Institutional 28/10/2019
13 FDP on The Blended Learning pedagogy using MOOCs IIMBx National 22/06/2019
14 QIP on Pedagogical Leadership:Sharpeninig the SAW and Digitisation of Pedagogy Academic Staff College 20/05/2019
15 BOE New Horizon College of Engineering 29/04/2019
16 MDP on Marketing for Sales and Business Development Professionals Institute of Management, Christ Deemed-to-be-University Institutional 18/01/2019
17 Strong Interest Inventory Institute of Management, Christ Deemed-to-be-University Institutional 19/11/2018
18 CART National Level Workshop christ university National 25/10/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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