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Dr PRAVEEN BABU P

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Anna University 2020
PG MBA Anna University 2007
Degree BE Anna University 2005
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Self-congruity and brand loyalty - An innovation of diffusion approach International Journal of Electronic Marketing and Retailing 26-Oct-2020 11 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU P,S. PRABAKARPRAVEEN BABU P
Title of Article Self-congruity and brand loyalty - An innovation of diffusion approach
Name of Journal International Journal of Electronic Marketing and Retailing
Volume No 11
Issue No 4
Page No
URL https://www.scopus.com/sourceid/6200180168
Date of Publication 26-Oct-2020
2 Infusing Ethical Perspectives in the Marketing Supply Chain International Research Journal of Commerce and Law 22-Sep-2017 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU P,KALYANI VPRAVEEN BABU P
Title of Article Infusing Ethical Perspectives in the Marketing Supply Chain
Name of Journal International Research Journal of Commerce and Law
Volume No 3
Issue No 1
Page No
URL -
Date of Publication 22-Sep-2017
3 THE NEED FOR INFUSING CROSS-CULTUREDNESS IN INDIAN MANAGEMENT EDUCATION ? A FACULTY PERSPECTIVE INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH (IJSSIR) 01-Mar-2016 5 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU PPRAVEEN BABU P
Title of Article THE NEED FOR INFUSING CROSS-CULTUREDNESS IN INDIAN MANAGEMENT EDUCATION ? A FACULTY PERSPECTIVE
Name of Journal INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH (IJSSIR)
Volume No 5
Issue No 3
Page No
URL http://indianresearchjournals.com/March2016IJSSIR.aspx
Date of Publication 01-Mar-2016
4 AN EMPIRICAL STUDY ON PERCEPTION OF MBA FACULTY MEMBERS TOWARDS THE INSTITUTION?S MANAGEMENT PRACTICES ACADEMICIA: An International Multidisciplinary Research Journal 01-Sep-2014 4 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU PPRAVEEN BABU P
Title of Article AN EMPIRICAL STUDY ON PERCEPTION OF MBA FACULTY MEMBERS TOWARDS THE INSTITUTION?S MANAGEMENT PRACTICES
Name of Journal ACADEMICIA: An International Multidisciplinary Research Journal
Volume No 4
Issue No 9
Page No
URL http://www.saarj.com/acadimicia_courrent_4-Issue-9-Sept-2014.html
Date of Publication 01-Sep-2014
5 BREAKING THE CAREER PLATEAU OF TEACHING FACULTY MEMBERS IN THE INDIAN HIGHER EDUCATION INDUSTRY INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH (IJSSIR) 01-Jan-2014 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU PPRAVEEN BABU P
Title of Article BREAKING THE CAREER PLATEAU OF TEACHING FACULTY MEMBERS IN THE INDIAN HIGHER EDUCATION INDUSTRY
Name of Journal INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH (IJSSIR)
Volume No 3
Issue No 1
Page No
URL http://indianresearchjournals.com/IJSSIRJan2014.aspx
Date of Publication 01-Jan-2014
6 A Study on Customer Satisfaction and Service Gap Analysis with Special Reference to the after Sales Service of Bajaj two wheelersin Tamilnadu Journal of Marketing & Communication 17-Sep-2012 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRAVEEN BABU PPRAVEEN BABU P
Title of Article A Study on Customer Satisfaction and Service Gap Analysis with Special Reference to the after Sales Service of Bajaj two wheelersin Tamilnadu
Name of Journal Journal of Marketing & Communication
Volume No 8
Issue No 1
Page No
URL
Date of Publication 17-Sep-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Synthesize : An International Interdisciplinary Conference on Business Studies and Social Sciences 18/12/2018 Christ University Institutional
2 Conference Participant Emerging Trends in Global Accounting, Finance and Taxation 21/09/2017 Christ University International
3 Conference Presenter IEEE International Conference on Science, Technology, Engineering and Management Infusing Ethical practices in Marketing Supply Chain 03/03/2017 Kalaignarkarunanidhi Institute of Technology International
4 Seminar Participant Knowledge Management: Issues and Challenges 24/01/2012 Sardar Vallabhbhai Patel International School of Textiles and Management National
5 Conference Presenter Global Marketing and Strategies Emerging Issues in Global Branding 08/10/2010 Nehru Institute of Management Studies International
6 Conference Presenter Global Marketing and Strategies Innovative Practices in Global Marketing 08/10/2010 Nehru Institute of Management Studies International
7 Conference Presenter Global Recession and its Impact Global Recession and its Impact on Services Marketing 18/02/2010 Nehru Institute of Management Studies International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Extra Sensory Perception Extra Sensory Perception Show 05/02/2016 Christ University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on the effect of Self Image Congruity on Purchase Intentions of Smart Phone Brands with special reference to Emerging Adulthoods in Bengaluru Dr S Prabakar Anna University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Business Analytics and Text Mining Modeling using Python NPTEL-AICTE National 29/07/2019
2 Soft Skills for Professional Success Periyar University National 14/12/2018
3 Frontier Areas in the subject and curriculum updataion CHRIST (Deemed to be University), Academic Staff College 21/05/2018
4 Quality Improvement Programme Christ University 23/05/2016
5 Contemporary Developments in Management Education Christ University - Academic Staff College 30/09/2015
6 Quality Improvement Programme Christ University 30/09/2015
7 Faculty orientation programme Christ University 17/08/2015
8 Faculty training programme Christ University Institutional 28/07/2015
9 Marketing for Customer Value Acharya Bangalore B School and Canara Bank School of Management Studies, Bangalore University 01/09/2014
10 Business and Industry Canara Bank School of Management Studies, Bangalore University and Surana College Regional 26/08/2014
11 MDP - Effective Business Marketing Strategies IFIM Business School National 29/11/2013
12 Make Easy! Article Writing! KPR School of Business National 23/02/2013
13 Marketing Educators' Bootcamp PSG Institute of Management National 16/09/2011
14 Effective Teaching Methodology for 21st Century Professionals Nehru Group of Institutions National 24/12/2010
15 Indian Ethos and Values PSG Institute of Management National 25/09/2010
16 360 degree of Learning Nehru Group of Institutions National 28/07/2010
17 Applications of Research Methods in Management Sri Venkateswara Group of Institutions National 17/07/2010
18 Innovative Teaching Practices in Management Education Nehru Group of Institutions National 06/07/2010
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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