Dr. Praveen Babu P is an Assistant Professor and Coordinator at CHRIST University. He works in the School of Business and Management, BGR Campus. He holds a B.E in Mechanical Engineering, an MBA in Marketing and Production, and a PhD in Marketing from Anna University. He worked as a Deputy Manager at Reliance Communications for three years. During this time, he gained experience in retail sales, channel management, and revenue enhancement. In his academic role, he teaches Marketing and Production courses. He uses real-time, activity-based teaching methods. His research interests focus on services and rural marketing. Dr. Praveen has published articles in Scopus-Indexed and other international journals. He has attended several national and international conferences. He is also a trainer in Marketing Analytics, Business Intelligence, Tableau, and MS Excel.
