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Dr PRAVEEN BABU P

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Self-congruity and brand loyalty - An innovation of diffusion approach International Journal of Electronic Marketing and Retailing 26-Oct-2020 11 / 4 / 343-351

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAVEEN BABU P,S. PRABAKAR
Title of Article Self-congruity and brand loyalty - An innovation of diffusion approach
Name of Journal International Journal of Electronic Marketing and Retailing
Volume No 11
Issue No 4
Page No 343-351
URL https://www.inderscience.com/jhome.php?jcode=ijemr
Indexing Agency Scopus
Date of Publication 26-Oct-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Synthesize : An International Interdisciplinary Conference on Business Studies and Social Sciences 18/12/2018 Christ University Institutional
2 Conference Participant Emerging Trends in Global Accounting, Finance and Taxation 21/09/2017 Christ University International
3 Conference Presenter IEEE International Conference on Science, Technology, Engineering and Management Infusing Ethical practices in Marketing Supply Chain 03/03/2017 Kalaignarkarunanidhi Institute of Technology International
4 Seminar Participant Knowledge Management: Issues and Challenges 24/01/2012 Sardar Vallabhbhai Patel International School of Textiles and Management National
5 Conference Presenter Global Marketing and Strategies Emerging Issues in Global Branding 08/10/2010 Nehru Institute of Management Studies International
6 Conference Presenter Global Marketing and Strategies Innovative Practices in Global Marketing 08/10/2010 Nehru Institute of Management Studies International
7 Conference Presenter Global Recession and its Impact Global Recession and its Impact on Services Marketing 18/02/2010 Nehru Institute of Management Studies International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Extra Sensory Perception Extra Sensory Perception Show 05/02/2016 Christ University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on the effect of Self Image Congruity on Purchase Intentions of Smart Phone Brands with special reference to Emerging Adulthoods in Bengaluru Dr S Prabakar Anna University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Hybrid Teaching Staff development College Participant 02/03/2021
2 Business Analytics and Text Mining Modeling using Python NPTEL-AICTE National Participant 29/07/2019
3 Soft Skills for Professional Success Periyar University National Invited Resource Person/Trainer 14/12/2018
4 Frontier Areas in the subject and curriculum updataion CHRIST (Deemed to be University), Academic Staff College Participant 21/05/2018
5 Quality Improvement Programme Christ University Participant 23/05/2016
6 Contemporary Developments in Management Education Christ University - Academic Staff College Participant 30/09/2015
7 Quality Improvement Programme Christ University Participant 30/09/2015
8 Faculty orientation programme Christ University Participant 17/08/2015
9 Faculty training programme Christ University Institutional Participant 28/07/2015
10 Marketing for Customer Value Acharya Bangalore B School and Canara Bank School of Management Studies, Bangalore University Participant 01/09/2014
11 Business and Industry Canara Bank School of Management Studies, Bangalore University and Surana College Regional Participant 26/08/2014
12 MDP - Effective Business Marketing Strategies IFIM Business School National Participant 29/11/2013
13 Make Easy! Article Writing! KPR School of Business National Participant 23/02/2013
14 Marketing Educators' Bootcamp PSG Institute of Management National Participant 16/09/2011
15 Effective Teaching Methodology for 21st Century Professionals Nehru Group of Institutions National Participant 24/12/2010
16 Indian Ethos and Values PSG Institute of Management National Participant 25/09/2010
17 360 degree of Learning Nehru Group of Institutions National Participant 28/07/2010
18 Applications of Research Methods in Management Sri Venkateswara Group of Institutions National Participant 17/07/2010
19 Innovative Teaching Practices in Management Education Nehru Group of Institutions National Participant 06/07/2010
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 JOHN PAUL RAJ V,PRAVEEN BABU P,NIRANJAN L R,SALOME DIVYA VIJAYKUMAR,VIJAYALAYA SRINIVAS T Competency Break-through Management Paid
2 PRAVEEN BABU P Competency break-through Management Paid
3 SUMATHI A,JYOTHI KUMAR,MARY METILDA J,SMITHA BABOO,AKRITI SRIVASTAVA,ANURADHA S,DIVAKAR G M,GAANA J,GANESH L,JOHN PAUL RAJ V,KRISHNA M C,KUMAR CHANDAR S,LAKSHMY PRIYA K,MOOSATH HARISHANKAR VASUDEVAN,PRAVEEN BABU P Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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