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Dr RAMANATHA H R

MCom, MA, MBA, MPhil, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD Visveswaraiah Technological University 2019
Others MA Annamalai University 2012
Others MPhil Sri Venkateshwara University 2009
MPhil MPhil Annamalai University 2008
Others MBA Bharathidasan University 2007
PG MCom Shivaji University 1993
Degree BCom Bangalore University 1990
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The influence of Employer Branding on the creation of Anticipatory Psychological Contract before applying for the job International Journal of Management Practice 30-Apr-2021 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R,SANTOSH BASAVARAJ
Title of Article The influence of Employer Branding on the creation of Anticipatory Psychological Contract before applying for the job
Name of Journal International Journal of Management Practice
Volume No
Issue No
Page No
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Date of Publication 30-Apr-2021
2 A Study On Stress Causing Factors Among Information Technology Employees Affecting Organisation Productivity International Journal of Management and Social Sciences (IJMSS) 01-Apr-2019 8 / 2.5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,PRADEEP MP
Title of Article A Study On Stress Causing Factors Among Information Technology Employees Affecting Organisation Productivity
Name of Journal International Journal of Management and Social Sciences (IJMSS)
Volume No 8
Issue No 2.5
Page No
URL http://www.journals.foundationspeak.com/index.php/ijmss/article/view/841
Date of Publication 01-Apr-2019
3 Performance Analysis of State Bank of India before and after Merger journal of emerging technologies and innovative research 15-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,DR. M SUBRAMANIYAM, REVA UNIVERSITY ,DR. U N LAKSHMAN , RTD PROFESSOR, MYSORE
Title of Article Performance Analysis of State Bank of India before and after Merger
Name of Journal journal of emerging technologies and innovative research
Volume No 6
Issue No 1
Page No
URL http://www.jetir.org/papers/JETIR1901A90.pdf
Date of Publication 15-Jan-2019
4 An Analytical study on Mergers and Acquisitions in Indian Telecom Industry journal of emerging technologies and innovative research 31-Dec-2018 5 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,DR. M SUBRAMANIYAM, REVA UNIVERSITY ,DR. U N LAKSHMAN , RTD PROFESSOR, MYSORE
Title of Article An Analytical study on Mergers and Acquisitions in Indian Telecom Industry
Name of Journal journal of emerging technologies and innovative research
Volume No 5
Issue No 12
Page No
URL http://www.jetir.org/papers/JETIR1812A60.pdf
Date of Publication 31-Dec-2018
5 A Study on Pattern of Rural Consumers Preference for Durable Goods BIMS International Journal of Social Sciences Research 11-Jul-2017 2 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,DINAKAR G
Title of Article A Study on Pattern of Rural Consumers Preference for Durable Goods
Name of Journal BIMS International Journal of Social Sciences Research
Volume No 2
Issue No
Page No
URL http://bimsbangalore.org/wp-content/uploads/2017/07/Vol-2-Issue-2-2017-E-Journal.pdf
Date of Publication 11-Jul-2017
6 A study on Rural Consumer Expectations and Buying Behaviour of Consumer durables BIMS International Journal of Social Science Research 10-Jan-2017 2 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R
Title of Article A study on Rural Consumer Expectations and Buying Behaviour of Consumer durables
Name of Journal BIMS International Journal of Social Science Research
Volume No 2
Issue No 1
Page No
URL http://bimsbangalore.org/wp-content/uploads/2017/02/Journalfinalcpy.pdf
Date of Publication 10-Jan-2017
7 An Empirical Study on Rural Consumer Perception towards consumer durables BIMS International Journal of Social Science Research 06-Jul-2016 1 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAMANATHA H R
Title of Article An Empirical Study on Rural Consumer Perception towards consumer durables
Name of Journal BIMS International Journal of Social Science Research
Volume No 1
Issue No 2
Page No
URL http://bimsbangalore.org/wp-content/uploads/2016/06/e-journal-issue-2-1.pdf
Date of Publication 06-Jul-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Text book Modern Marketing Units I to Units V 9789353679422 Jan 2020

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,APPANNAIAH H R,BHASKAR H A
Title of Book Modern Marketing
Title of Book/Chapter/Article/Case Study) Units I to Units V
Month/Year Jan/2020
ISBN 9789353679422
Pages
Publishing Company/Institution Himalaya Publishing House
Level National publisher
2 Text book Marketing Management Units I to Units V 9789353639828 Jan 2020

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) RAMANATHA H R,RAMANATHA H R,APPANNAIAH HR,BHASKAR HA
Title of Book Marketing Management
Title of Book/Chapter/Article/Case Study) Units I to Units V
Month/Year Jan/2020
ISBN 9789353639828
Pages
Publishing Company/Institution Himalaya Publishing House
Level National publisher
3 Text book Communication and Soft skill Communication and Soft skill 978-93-5024-054-0 Mar 2017

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) RAMANATHA H R
Title of Book Communication and Soft skill
Title of Book/Chapter/Article/Case Study) Communication and Soft skill
Month/Year Mar/2017
ISBN 978-93-5024-054-0
Pages
Publishing Company/Institution Himalaya Publishing House
Level National publisher
4 Text book Marketing Management Marketing Management 978-93-5262-585-7 Jan 2017

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) RAMANATHA H R
Title of Book Marketing Management
Title of Book/Chapter/Article/Case Study) Marketing Management
Month/Year Jan/2017
ISBN 978-93-5262-585-7
Pages 1 - 310
Publishing Company/Institution Himalaya Publishing House
Level National publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Principles of Event Management 9789352021765 Jan 2016

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Principles of Event Management
Title of Book/Chapter/Article/Case Study) Principles of Event Management
Month/Year Jan/2016
ISBN 9789352021765
Pages
Publishing Company/Institution
Level National publisher
2 Reference book Advertising and Media Management 978-93-5202-454-4 Nov 2015

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Advertising and Media Management
Title of Book/Chapter/Article/Case Study) Advertising and Media Management
Month/Year Nov/2015
ISBN 978-93-5202-454-4
Pages
Publishing Company/Institution
Level National publisher
3 Text book Retail Management 9789352022069 Jan 2015

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Retail Management
Title of Book/Chapter/Article/Case Study) Retail Management
Month/Year Jan/2015
ISBN 9789352022069
Pages
Publishing Company/Institution
Level National publisher
4 Reference book Management Accounting 978-81-615-2554-8 Dec 2014

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Management Accounting
Title of Book/Chapter/Article/Case Study) Management Accounting
Month/Year Dec/2014
ISBN 978-81-615-2554-8
Pages
Publishing Company/Institution
Level International publisher
5 Reference book Financial Accounting For Management 978-81-315-2481-7 Dec 2014

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Financial Accounting For Management
Title of Book/Chapter/Article/Case Study) Financial Accounting For Management
Month/Year Dec/2014
ISBN 978-81-315-2481-7
Pages
Publishing Company/Institution
Level International publisher
6 Text book Marketing Research 978-93-5142-802-2 Mar 2014

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book Marketing Research
Title of Book/Chapter/Article/Case Study) Marketing Research
Month/Year Mar/2014
ISBN 978-93-5142-802-2
Pages
Publishing Company/Institution
Level National publisher
7 Text book ConsumerBehaviour 978-93-5142-707-0 Mar 2014

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book ConsumerBehaviour
Title of Book/Chapter/Article/Case Study) ConsumerBehaviour
Month/Year Mar/2014
ISBN 978-93-5142-707-0
Pages
Publishing Company/Institution
Level National publisher
8 Text book E-business and Accounting 9789351424390 Feb 2014

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored
Author Name (s) RAMANATHA H R
Title of Book E-business and Accounting
Title of Book/Chapter/Article/Case Study) E-business and Accounting
Month/Year Feb/2014
ISBN 9789351424390
Pages
Publishing Company/Institution
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Participant "Ethics & Governance in Business" 15/12/2020 Siddaganga Institute of Technology, India International
2 Conference Presenter COGNOSCO Case Study Conference MBA is all about - Cost To the Company Offers 16/08/2019 Christ University National
3 Conference Presenter International Conference on Research in Business Management and Information Technology A Study on Stress Causing Factors among It Employees Affecting Organization Productivity 25/04/2019 RNS Institute of Technology International
4 Participant FDP on Reviving the Spirit of Entrepreneurship and FDP on Reviving the Spirit of Entrepreneurship and Accelerating Start-ups - RIMS , Bangalore National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study of Rural Marketing Perception Towards Consumer Durable in Karnataka with Special Reference to Selected Districts Dr. Dinakar G VTU , Belgaum
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Excel Skills for Business Essentials COURSERA International 30/04/2020
2 Time Value of Money COURSERA International 30/04/2020
3 Finance for Non-Financial Professionals COURSERA International 30/04/2020
4 Corporate Finance Essentials COURSERA International 30/04/2020
5 Linear Regression for Business Statistics COURSERA International 26/04/2020
6 Transacting on the Blockchain COURSERA Institutional 25/04/2020
7 Inspiring and Motivating Individuals COURSERA International 25/04/2020
8 09 Inspiring Leadership through Emotional Intelligence COURSERA International 25/04/2020
9 The Power of Microeconomics- Economic Principles in the real world COURSERA International 24/04/2020
10 Leadership and Emotional Intelligence COURSERA International 24/04/2020
11 Microeconomics Principles COURSERA International 23/04/2020
12 Business Strategy COURSERA International 23/04/2020
13 Qualitative Research Methods COURSERA International 22/04/2020
14 Quality Improvement Program Academic Staff College - Christ University 22/04/2020
15 Workshop on Data Analytics and Visualization using Tableau School of Business and Management , CHRIST(Deemed to be University) Institutional 28/02/2020
16 MDP on Predictive Analytics for Business Decision Making SDMIMD, Mysore National 03/06/2019
17 Institute of Management Academic Staff College, Christ University 20/05/2019
18 National Workshop on Data Analysis using PYTHON CART National 08/05/2019
19 Strong Certification Institute of Management Institutional 19/11/2018
20 National Workshop on Data Analysis using EVIEWS CART National 25/10/2018
21 FDP on SEM using AMOS CART Institutional 10/09/2018
22 Revisiting Management Thoughts and Practices Academic Staff College 21/05/2018
23 Case based teaching, writing and Publication Institute of Management, LAVASA National 15/07/2017
24 QIP CU- Academic Staff College 24/05/2017
25 Quality Improvement Programme Christ University Academic Staff College and Institute of Management 07/01/2017
26 Quality Improvement Programme Christ University Academic Staff College and Institute of Management 21/12/2016
27 Quality Improvement Programme Christ University Academic Staff College and Institute of Management 20/12/2016
28 Quality Improvement Programme Christ University Academic Staff College and Institute of Management 14/12/2016
29 Data Analysis through SPSS Bangalore Institute of Management Studies, Bangalore Regional 08/12/2016
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Participated as Chairperson Chairperson for judging 5th National Conference, ?SAMVIT 2013?, Student Paper presentation held at SJBIT, Bangalore on 29th October 2013 SJBIT, Bangalore October 2013

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