Delhi NCR Campus

BBA (Marketing and Supply Chain Management
Honours/Honours with Research)

Open from: 18-May-2026 | Open until: 11-Jun-2026

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Applications OpenUntil 11-Jun-2026
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Programme Overview

About the Programme

 

 

 

Integrated Marketing and Supply Chain Learning

Combines marketing concepts with supply chain and logistics management practices.

Comprehensive Business Understanding

Develops knowledge of how marketing and logistics work together to drive business growth.

Strong Logistics and Operations Foundation

Provides expertise in supply chain processes, distribution, and operational efficiency.

Global Marketing and Sales Skills

Enhances the ability to promote, position, and sell products and services in global markets

Why BBA MCM NCR at Delhi NCR Campus

Why Choose This Programme?

Integrated Business Focus: This program offers a unique combination of marketing insights and supply chain strategies, preparing students to manage brand value and operational efficiency simultaneously. Research and Innovation-Oriented: With an Honours or Research track, students are encouraged to undertake independent research projects and gain deeper academic and practical exposure. Industry-Aligned Curriculum: Designed in consultation with industry experts, the course emphasizes real-world applications, case studies, and experiential learning.

Dual Specialization Advantage : Develop expertise in both marketing and supply chain management for versatile career opportunities.

Industry-Relevant Curriculum : Learn through practical, industry-aligned courses, case studies, and real-world applications.

Logistics and Retail Exposure Gain insights into logistics, retail operations, and supply chain processes across industries.
Internship Opportunities Enhance practical learning through internships and hands-on industry experience.

Research Orientation
Develop analytical and research skills through independent projects and innovation-focused learning.

Career-Focused Learning
Build professional competencies and job-ready skills for diverse business and management careers.

Learning Outcomes

What You Will Learn

Consumer Behaviour Understanding Learn how consumer preferences and buying patterns influence marketing decisions.
Digital Marketing Skills Develop knowledge of online marketing strategies, social media, and digital campaigns.
Brand Management Expertise Understand brand positioning, brand equity, and effective brand communication strategies.
Sales and Marketing Strategy Gain insights into sales techniques and integrated marketing communication practices.
Business Intelligence and Data Interpretation Build skills in analyzing data to support informed business decisions.
Strategic Planning and Research Develop strategic thinking through simulations, research, and practical business applications.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Management and Behavioural Process
COREManagement and Behavioural Process3 Credits Credits
COREFinancial Accounting3 Credits Credits
COREMarketing Management3 Credits Credits
Foundations of Business Analytics3 Credits Credits
AECEnglish I2 Credits Credits
MDCNon Commerce and Management3 Credits Credits
SECFoundations of Managerial Effectiveness2 Credits Credits
VACEnvironmental Studies1 Credit Credits
VACHolistic Education1 Credit Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — Financial Management
COREFinancial Management3 Credits Credits
COREBusiness Economics3 Credits Credits
COREBusiness Statistics3 Credits Credits
Introduction to Python for Data Analytics3 Credits Credits
AECEnglish II2 Credits Credits
MDCNon Commerce and Management3 Credits Credits
SECAnalytics for Finance2 Credits Credits
VACUnderstanding India through Indian Constitution1 Credit Credits
VACHolistic Education1 Credit Credits
Service Learning in Management Practices1 Credit Credits
Semester 3 — Cost Accounting
CORECost Accounting3 Credits Credits
COREHuman Resource Management3 Credits Credits
Data Mining3 Credits Credits
SECAnalytics for Marketing2 Credits Credits
AECBusiness Communication I2 Credits Credits
ELECVisual Storytelling in Business3 Credits Credits
ELECBranding and Communication3 Credits Credits
ELECDigital Marketing3 Credits Credits
MDCIndian Knowledge System3 Credits Credits
VACVAC (Any One) 2 Credits Credits
VACHolistic Education1 Credit Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — Strategic Management
COREStrategic Management3 Credits Credits
COREEntrepreneurship Development3 Credits Credits
COREResearch Methodology3 Credits Credits
Advanced Data Analytics using Python3 Credits Credits
ELECFinancial Modelling3 Credits Credits
ELECServices Management3 Credits Credits
ELECSales and Distribution Management3 Credits Credits
AECBusiness Communication II2 Credits Credits
SECTime Series & Panel Data Analysis2 Credits Credits
VACHolistic Education1 Credit Credits
Industry Review Project1 Credit Credits
Semester 5 — Taxation Law and Practice
CORETaxation Law and Practice3 Credits Credits
Internship Project (12 Weeks)6 Credits Credits
SECFinancial Analytics2 Credits Credits
ELECFinance Electives (Any Two) Credits
DSEDigital Finance3 Credits Credits
DSEBehavioural Finance3 Credits Credits
DSESecurity Analysis and Portfolio Management3 Credits Credits
ELECMarketing Electives (Any Two) Credits
DSEConsumer Behaviour and Analytics3 Credits Credits
DSENeuro Marketing3 Credits Credits
DSEInternational Marketing3 Credits Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 6 — Management Accounting
COREManagement Accounting3 Credits Credits
CORELaw, Governance and Ethics3 Credits Credits
SECData Visualisation2 Credits Credits
Research Project3 Credits Credits
ELECFinance Electives (Any Two) Credits
DSEFinancial Risk Management and Derivatives3 Credits Credits
DSEFinancial Risk Management and Derivatives3 Credits Credits
DSEFinancial Risk Management and Derivatives3 Credits Credits
ELECMarketing Electives (Any Two) Credits
DSEMarketing Models3 Credits Credits
DSESales and Retail Analytics3 Credits Credits
DSESupply Chain Analytics3 Credits Credits
Semester 7 — Business Model Innovations
COREBusiness Model Innovations4 Credits Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits Credits
CORECrisis Management and Resilience4 Credits Credits
Project / Internship4 Credits Credits
DSECognitive Analytics in Marketing4 Credits Credits
VACSQL for Business Analytics2 Credits Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — Global Leadership and Sustainability
COREGlobal Leadership and Sustainability4 Credits Credits
COREBusiness Consulting and Problem Solving4 Credits Credits
COREBusiness Process Improvement4 Credits Credits
DSEMachine Learning in Finance4 Credits Credits
VACDigital Transformation – Industry 5.02 Credits Credits
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
From the Department

Message from the HOD

HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD BBA

Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.

In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagemen

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD MBA

Dear Students,

Welcome to the School of Business Management—a vibrant community of learners and leaders.

In today’s dynamic and complex business environment, the need for globally competent professionals and innovative leaders is more critical than ever. Our school addresses this need through carefully crafted undergraduate, postgraduate, and doctoral programs, developed in collaboration with national and international professional bodies. These programs feature a globally benchmarked curriculum, delivered by experienced faculty and industry experts through innovative and engaging teaching methods.

W

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 11-Jun-2026.

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