Delhi NCR Campus

BBA (Finance and Marketing Analytics/Honours/Honours with
Research)

Open from: 18-May-2026 | Open until: 11-Jun-2026

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Applications OpenUntil 11-Jun-2026
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Programme Overview

About the Programme

The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.

Industry-Oriented Curriculum

Designed to align with modern business trends.

Experiential Learning

Live projects, internships, and simulations.

Research Exposure

Opportunities for academic research and innovation.

Career Development

Training for placements and entrepreneurship.

Why at Delhi NCR Campus

Why Choose This Programme?

Specialized and Industry-Oriented: The program uniquely integrates finance and marketing with analytics, preparing students for data-driven decision-making in dynamic business environments.

Experiential and Research-Focused: Offers hands-on learning through live projects, case studies, and research opportunities in financial modeling and consumer analytics.

Career-Ready Skillset: Designed in alignment with evolving industry demands to build strong analytical, strategic, and problem-solving capabilities.

Learning Outcomes

What You Will Learn

Core Concepts in Finance and Marketing: Understand financial management, investment analysis, digital marketing, and consumer behavior.
Analytical Tools and Techniques: Gain proficiency in data visualization, statistical modeling, predictive analytics, and tools such as Excel, R, Python, and Power BI.
Strategic and Ethical Decision-Making: Learn how to apply analytics in formulating strategic initiatives while maintaining ethical standards and regulatory compliance.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Management and Behavioural Process
COREManagement and Behavioural Process3 Credits Credits
COREFinancial Accounting3 Credits Credits
COREMarketing Management3 Credits Credits
COREFoundations of Business Analytics3 Credits Credits
English I3 Credits Credits
AECNon Commerce and Management3 Credits Credits
MDCFoundations of Managerial Effectiveness2 Credits Credits
VACEnvironmental Studies1 Credit Credits
VACHolistic Education1 Credit Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — Financial Management
COREFinancial Management3 Credits Credits
COREBusiness Economics3 Credits Credits
COREBusiness Statistics3 Credits Credits
Introduction to Python for Data Analytics3 Credits Credits
AECEnglish II2 Credits Credits
MDCNon-Commerce and Management3 Credits Credits
SECAnalytics for Finance2 Credits Credits
VACUnderstanding India through Indian Constitution1 Credit Credits
VACHolistic Education1 Credit Credits
Service Learning in Management Practices1 Credit Credits
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Financial Analyst
Marketing Analyst
Business Analyst
Investment Associate
Data Analyst
Market Research Associate
Operations Executive
Banking Associate
Business Consultant
Digital Marketing Executive
Entrepreneur
Research Associate
From the Department

Message from the HOD

HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD BBA

Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.

In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagemen

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD MBA

Dear Students,

Welcome to the School of Business Management—a vibrant community of learners and leaders.

In today’s dynamic and complex business environment, the need for globally competent professionals and innovative leaders is more critical than ever. Our school addresses this need through carefully crafted undergraduate, postgraduate, and doctoral programs, developed in collaboration with national and international professional bodies. These programs feature a globally benchmarked curriculum, delivered by experienced faculty and industry experts through innovative and engaging teaching methods.

W

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 11-Jun-2026.

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