Bangalore Yeshwanthpur Campus

Bachelor of Business Administration (BBA) (Finance and Marketing
Analytics/Honours/Honours with Research)

Open from: 08-Dec-2025 | Open until: 24-May-2026

Data Driven Business Proficiency Functional Knowledge and application Problem solving Finance Analytics Marketing Analytics Research Skills
Apply Now – 2026 Explore Programme
8
Semester
2
Specialisations
4 Yrs
Duration
Top 50
B-School India
Banner
Applications OpenUntil 24-May-2026
68
Placement (in numbers)
85
Industry Partners (in numbers)
2
Specialisations
8
Semestersrn
Programme Overview

About the Programme

The course offers the students opportunity to learn various aspects of finance and marketing analytics which has a define edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decision on the challenges of the global economy. Students will acquire the skill and acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc. In addition to developing research skills, students pursuing their 4th year in Honours with research will also be eligible to apply for PhD programs around the world.

 

Finance Analytics

Students are encouraged to explore research, critical inquiry, and interdisciplinary learning through guided projects, business research activities, and faculty mentorship.

Marketing Analytics

Acquire skills to interpret and leverage marketing data, optimising campaigns and strategies for maximum impact.

Business Analytics

Apply analytical tools to business problems, deriving actionable insights that drive organisational success.

Data-Driven Decision Making

Develop the ability to analyse complex datasets and translate insights into effective, evidence-based business decisions.

Why at Bangalore Yeshwanthpur Campus

Why Choose This Programme?

Versatile Skill Set 
Gain a diverse blend of finance, marketing, analytics, and technology skills that prepare you for a wide range of roles in the dynamic business world.

Decision-Making Prowess
Develop the ability to analyse complex business data and translate insights into confident, strategic decisions that drive organisational growth.

Global Perspective 
Gain exposure to global business practices and international market dynamics, preparing you to navigate and excel in an interconnected world economy.

Research Opportunities 
Develop strong research skills and pursue advanced academic pathways, with Honours with Research graduates eligible to apply for PhD programmes worldwide.

Adaptability to Changing Business Environment 
Build the agility to respond to evolving market trends, emerging technologies, and shifting business landscapes with confidence and resilience.

Decision-Making Prowess   
Harness the power of data analytics and business intelligence to make informed, impactful decisions in complex and competitive environments. 

Areas of Specialisation

Choose Your Track

Data Analyst

Analyze and interpret complex datasets to provide actionable insights, facilitating data-driven decision-making for organizations.

Financial Analyst

Evaluate financial data, trends, and market conditions to guide investment decisions and support the financial health of businesses.

Marketing Strategist

Develop and implement effective marketing strategies by leveraging data insights to target audiences and optimize campaign performance.

Business Intelligence Specialist

Utilize analytics tools to transform raw data into meaningful business intelligence, aiding organizations in making informed strategic decisions.

Market Researcher

Conduct thorough market analysis, gathering and interpreting data to provide valuable insights into consumer behavior and market trends.

Learning Outcomes

What You Will Learn

Gain hands-on proficiency in industry-leading tools including Python, R, SQL, Tableau, and Power BI to collect, analyse, and present data with precision and clarity.
Apply analytical frameworks and strategic models to live business challenges through case studies, industry projects, and internship experiences.
Develop a cross-functional, industry-agnostic skill set that enables you to contribute meaningfully in sectors ranging from technology and finance to retail, consulting, and beyond.
Develop the confidence and competence to move beyond intuition — using data, evidence, and analytical reasoning to make informed and impactful business decisions.
Transform complex datasets into compelling visual stories and actionable insights that influence decisions at every level of an organisation.
Present findings, strategies, and recommendations clearly and persuasively to diverse stakeholders through reports, dashboards, and presentations.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — S1
COREManagement and Behavioural Process3 Credits
COREFinancial Accounting3 Credits
COREMarketing Management3 Credits
COREFoundations of Business Analytics3 Credits
AECEnglish I2 Credits
MDCMDC : Non Commerce and Management3 Credits
SECFoundations of Managerial Effectiveness 2 Credits
VACEnvironmental Studies1 Credits
VACHolistic Education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — S2
COREFinancial Management3 Credits
COREBusiness Economics3 Credits
COREBusiness Statistics3 Credits
Introduction to Python for Data Analytics3 Credits
AECEnglish II2 Credits
MDCMDC : Non Commerce and Management3 Credits
SECAnalytics for Finance2 Credits
VACUnderstanding India through Indian constitution1 Credits
VACHolistic Education1 Credits
Management Practices through social Intervention1 Credits
Semester 3 — S3
CORECost Accounting3 Credits
COREHuman Resource Management 3 Credits
Data Mining3 Credits
SECAnalytics for Marketing2 Credits
AECBusiness Communication I2 Credits
COREVisual Storytelling in Business | Branding and Communication | Digital Marketing (Any One)3 Credits
MDCIndian Knowledge System3 Credits
VACYoga for Wellness | Sports Management | National Cadet Corps(NCC) | Community Engagement | Disaster Management | Civic Administration ( Any One) 2 Credits
VACHolistic Education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — S4
COREStrategic Management3 Credits
COREEntrepreneurship Development 3 Credits
COREResearch Methodology3 Credits
Advanced Data analytics using Python3 Credits
COREFinancial Modelling | Services Management | Sales and Distribution Management ( Any One)3 Credits
AECBusiness Communication II2 Credits
SECTime Series & Panel Data Analysis2 Credits
VACHolistic Education1 Credits
Industry Review Project1 Credits
Semester 5 — S5
CORETaxation Law and practice3 Credits
Summer Internship Project ( 12 Weeks)6 Credits
SECFinancial Analytics2 Credits
DSEFinance: Digital Finance | Behavioural Finance | Security Analysis and Portfolio Management (Any Two)3 Credits
DSEMarketing : Consumer Behaviour and Analytics | Neuro Marketing | International Marketing (Any Two) 3 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 6 — S6
COREManagement Accounting3 Credits
CORELaw, Governance and Ethics3 Credits
SECData Visualisation2 Credits
Project3 Credits
DSEFinance : Financial Risk Management and Derivatives | Strategic Financial management | Global Business Finance3 Credits
DSEMarketing : Marketing Models | Sales and Retail analytics | Supply chain Analytics (Any Two)3 Credits
Semester 7 — S7
COREBusiness Model Innovations4 Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits
CORECrisis management and resilience4 Credits
Internship4 Credits
DSECognitive Analytics in Marketing4 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — S8
COREGlobal Leadership and Sustainability4 Credits
COREBusiness Consulting and Problem Solving4 Credits
DSEMachine Learning in Finance4 Credits
VACDigital Transformation - Industry 5.02 Credits
VACSQL for Business Analytics2 Credits
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Data Analyst
Financial Analyst
Marketing Analyst
Business Intelligence Specialist
Market Research Analyst
Investment Analyst
Digital Marketing Strategist
Risk Analyst
Portfolio Manager
Consumer Insights Analyst
Sales Analytics Manager
Business Consultant
Personalised Path

Your Career Roadmap

Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.

Data Analyst Track — Career Outcomes
Financial Analyst Track — Career Outcomes
Marketing Strategist Track — Career Outcomes
Business Intelligence Specialist Track — Career Outcomes
Market Researcher Track — Career Outcomes
From the Department

Message from the HOD

HOD Name
Dr Shrinivas
Business and Management)
Bangalore Yeshwanthpur Campus

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler
Welcome to the School of Business Management, As the Head of this dynamic and forward-thinking department, At the School of Business Management, we strive to empower our students with the knowledge and skills they need to make a significant impact in the global business landscape.

Read more...

Business and Management, Bangalore Yeshwanthpur Campus
×

Message from the HOD

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler
Welcome to the School of Business Management, As the Head of this dynamic and forward-thinking department, At the School of Business Management, we strive to empower our students with the knowledge and skills they need to make a significant impact in the global business landscape.

We are proud of the vibrant, supportive community we have built at the School of Business Management. Our students, faculty, and staff are dedicated to pushing the boundaries of what is possible and achieving excellence in all that we do.

As we look to the future, I invite you to join us on this exciting journey. Whether you are a prospective student, a current member of our community, or a valued partner, your involvement and support are crucial to our success.

Thank you for being part of our mission to inspire, innovate, and lead.

How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 24-May-2026.

Apply Now Department Page
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