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Bachelor of Business Administration (BBA) (Finance and Marketing Analytics/Honours/Honours with Research) - Overview

 

The course offers the students opportunity to learn various aspects of finance and marketing analytics which has a define edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decision on the challenges of the global economy.

Students will acquire the skill and acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc. 
In addition to developing research skills, students pursuing their 4th year in Honours with research will also be eligible to apply for PhD programs around the world.

 

Why choose this Course?

Versatile Skill Set
Decision-Making Prowess
Global Perspective
Research Opportunities
Adaptability to Changing Business Environment
Decision-Making Prowess

What you will learn?

Finance Analytics: Master the techniques for analyzing financial data, enabling strategic financial decision-making within organizations.
Marketing Analytics: Acquire skills to interpret and leverage marketing data, optimizing campaigns and strategies for maximum impact.
Python Programming: Develop proficiency in Python, a versatile programming language widely used in data analysis, automation, and software development.
Data Mining: Learn the art of extracting valuable insights from large datasets, essential for uncovering patterns and trends in business data.
Business Analytics: Understand how to apply analytics to business problems, honing the ability to derive actionable insights and drive organizational success.
Research Skills: Develop strong research skills, crucial for academic pursuits and contributing to evidence-based decision-making in professional settings.

Course Modules

Career Prospectus

Data Analyst: Analyze and interpret complex datasets to provide actionable insights, facilitating data-driven decision-making for organizations.
Financial Analyst: Evaluate financial data, trends, and market conditions to guide investment decisions and support the financial health of businesses.
Marketing Strategist: Develop and implement effective marketing strategies by leveraging data insights to target audiences and optimize campaign performance.
Business Intelligence Specialist: Utilize analytics tools to transform raw data into meaningful business intelligence, aiding organizations in making informed strategic decisions.
Market Researcher: Conduct thorough market analysis, gathering and interpreting data to provide valuable insights into consumer behavior and market trends.
CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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