1 |
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach |
International Journal of Information Management & Data Insights |
18-Apr-2024 |
4 / 4 / 1-14 |
Additional information
Category |
Article in Research Journal |
Sole Authored /Co Authored |
Co-Author |
Author Name (s) |
RUTURAJ BABER,PRERANA BABER,SUMIT NARULA |
Title of Article |
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach |
Name of Journal |
International Journal of Information Management & Data Insights |
Volume No |
4 |
Issue No |
4 |
Page No |
1-14 |
URL |
https://www.sciencedirect.com/journal/international-journal-of-information-management-data-insights |
Indexing Agency |
Scopus |
Date of Publication |
18-Apr-2024 |
|
2 |
Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review |
Cogent Business & Management |
19-Feb-2024 |
11 / 1 / 1-26 |
Additional information
Category |
Article in Research Journal |
Sole Authored /Co Authored |
Co-Author |
Author Name (s) |
RUTURAJ BABER,PRERANA BABER,SHILPA SANKPAL,CHANDA GULATI |
Title of Article |
Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review |
Name of Journal |
Cogent Business & Management |
Volume No |
11 |
Issue No |
1 |
Page No |
1-26 |
URL |
https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2321800 |
Indexing Agency |
Web of Science and Scopus |
Date of Publication |
19-Feb-2024 |
|