Faculty Details

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Dr PRATIBHA GIRI

Speciliazation : Management

Qualification : MIB, MCom, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : DELHI NCR CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2019

Name of Journal: International Journal of Recent Technology and Engineering (IJRTE)

Date Of Publication: 25-Sep-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 8/3/2171 - 2178

Sole Authored /Co Authored: Co-Author

Author Name (s): PRATIBHA GIRI

URL: https://www.ijrte.org/

Indexing Agency: Scopus

2021

Name of Journal: ECS Transactions

Date Of Publication: 06-Dec-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 107/1/18227 - 1823

Sole Authored /Co Authored: Co-Author

Author Name (s): PRATIBHA GIRI,A. SHAMEEM,T.S. POORNACHANDRIKA,PALVINDER KAUR BAKSHI

URL: https://iopscience.iop.org/journal/1938-5862

Indexing Agency: Scopus

Blog

Invited Talks

2025

Name of the Program: GUEST LECTURE

Date: 2025-03-15 00:00:00

Name of the Institutions: NCR INSTITUTE OF MEDICAL SCIENCES

2024

Name of the Program: GUEST LECTURE

Date: 2024-01-18 00:00:00

Name of the Institutions: NCR Institute Of Medical Sciences

2023

Name of the Program: Guest Lecture

Date: 2023-02-14 00:00:00

Name of the Institutions: NCR Institute of Medical Sciences

2022

Name of the Program: Guest Lecture

Date: 2022-04-30 00:00:00

Name of the Institutions: NCR Institute of Medical Sciences

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: ANALYTICS IN MARKETING

Name of the Organiser: GREAT LEARNING

Level: International

Role: Participant

Date: 2025-05-26

Name of the Workshop/FDP/Training Programme: Empowering Educators: Innovative pedagogies for a Transformational Tomorrow

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level: Institutional

Role: Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: EMPOWERING EDUCATORS ON LEARNER CENTRED ANDRAGOGIES:STRATEGIES FOR EFFECTIVE IMPLEMENTATION IN BUSINESS EDUCATION

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT(BBA)

Level: Institutional

Role: Participant

Date: 2025-04-25

2024

Name of the Workshop/FDP/Training Programme: Work Smarter Not Harder: Time Management for Personal and Professional Productivity

Name of the Organiser: University of California

Level: International

Role: Participant

Date: 2024-08-17

Name of the Workshop/FDP/Training Programme: HED TRAINING on Mindfulness and Digital Detox

Name of the Organiser: Christ(Deemed to be University),Delhi-NCR

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-07-03

Name of the Workshop/FDP/Training Programme: Strategic Integration of Digital Innovations and AI in Education,Research and Professional Development

Name of the Organiser: Christ(Deemed to be University),Delhi-NCR

Level: Institutional

Role: Participant

Date: 2024-06-24

Name of the Workshop/FDP/Training Programme: FDP ON"Effective Teaching Learning Enhancement Training

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level: Institutional

Role: Organiser & Participant

Date: 2024-06-18

Name of the Workshop/FDP/Training Programme: Capacity Building Workshop on Learner Centered Approach

Name of the Organiser: CAPS AND TLEC Christ(Deemed to be University),Delhi-NCR

Level: Institutional

Role: Participant

Date: 2024-05-03

Name of the Workshop/FDP/Training Programme: Research Tools and Methodologies

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level:

Role: Participant

Date: 2024-04-27

2023

Name of the Workshop/FDP/Training Programme: COURSE ON INTERNATIONAL BUSINESS MANAGEMENT

Name of the Organiser: UNIVERSITY OF LONDON

Level: International

Role: Participant

Date: 2023-10-04

Name of the Workshop/FDP/Training Programme: FDP ON Applications of Python in Business and Management

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level: Institutional

Role: Participant

Date: 2023-07-01

Name of the Workshop/FDP/Training Programme: FDP on "Tech Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning"

Name of the Organiser: Christ(Deemed to be University),Delhi-NCR

Level: Institutional

Role: Participant

Date: 2023-06-21

Name of the Workshop/FDP/Training Programme: FDP ON SKILLS REENGINEERING IN BUSINESS MANAGEMENT

Name of the Organiser: DEPARTMENT OF MASTERS OF BUSINESS ADMINISTRATION

Level: National

Role: Participant

Date: 2023-05-23

Name of the Workshop/FDP/Training Programme: Research Methodology & Hands on Data Analysis

Name of the Organiser: CMR INSTITUTE OF TECHNOLOGY, Bengaluru

Level: National

Role: Participant

Date: 2023-05-22

Name of the Workshop/FDP/Training Programme: Workshop on "Time series and Panel Data Analysis"

Name of the Organiser: School of Business and Management, CHRIST (Deemed to be University), Delhi-NCR, Ghaziabad, India in association with Virginia Commonwealth University, USA

Level: International

Role: Participant

Date: 2023-03-23

2022

Name of the Workshop/FDP/Training Programme: Women-led entrepreneurship: Barriers and opportunity

Name of the Organiser: Amity University Greater Noida

Level: National

Role: Participant

Date: 2022-12-09

Name of the Workshop/FDP/Training Programme: Leadership Development Programme: Leadership Conversations

Name of the Organiser: CHRIST(Deemed to be University)Bangalore

Level: Institutional

Role: Participant

Date: 2022-09-06

Name of the Workshop/FDP/Training Programme: "Quality Assurance in Management Education"

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level: Institutional

Role: Participant

Date: 2022-06-29

Name of the Workshop/FDP/Training Programme: SERVENT LEADERSHIP:AWARENESS

Name of the Organiser: CHRIST(Deemed to be University)Delhi-NCR

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2022-06-22

Name of the Workshop/FDP/Training Programme: Enhancing Teaching &Learning: Journey from being Good to Great

Name of the Organiser: CHRIST(Deemed to be University)Delhi-NCR

Level: Institutional

Role: Participant

Date: 2022-06-22

Name of the Workshop/FDP/Training Programme: Leveraging the power of Teaching Pedagogy: Through case study Method

Name of the Organiser: Faculty of Management Studies at SRM IST DELHI-NCR Campus

Level: National

Role: Participant

Date: 2022-06-20

Name of the Workshop/FDP/Training Programme: Emerging and Innovative approach in Management, IT & Communication in Teaching and Research

Name of the Organiser: IIMT College of Management in collaboration with Indian Economic Association

Level: Regional

Role: Participant

Date: 2022-06-09

Name of the Workshop/FDP/Training Programme: 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review'

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT

Level: Institutional

Role: Organiser & Participant

Date: 2022-05-20

2021

Name of the Workshop/FDP/Training Programme: Women Entrepreneurship: Opportunities from Ideation to Implementation

Name of the Organiser: AICTE Training and Learning (ATAL) Academy

Level: National

Role: Participant

Date: 2021-10-25

Name of the Workshop/FDP/Training Programme: Lean Thinking for Sustainable Business Practices

Name of the Organiser: AICTE Training and Learning (ATAL) Academy

Level: National

Role: Participant

Date: 2021-08-16

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Best Paper Award In A National Conference

Description: Generation Z Awareness Of Green Finance As An Investment Avenue

Organisation: Institute Of Marketing Management Newdelhi

Month/Year: 19 April 2024

Name of the Awards/Achievements/Others: BEST PAPER AWARD in a national conference

Description: The Impact of Emotional Advertising towards Purchase Intention of Home Appliances Products in India

Organisation: Apeejay School of Management New Delhi

Month/Year: 02 February 2024

Books

Book Chapters

2025

Type of Book: Chapter

Title : Navigating AI and the Metaverse in Scientific Research

ISBN: 9798337303406

Month/Year: May 2025

Type of Book: Chapter

Title : Strategic Brand Management in the Age of AI and Disruption

ISBN: 10.4018/979-8-3693-9461-8

Month/Year: Apr 2025

Type of Book: Chapter

Title : Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

ISBN: 9798369391228

Month/Year: Mar 2025

2024

Type of Book: Article

Title : IEEE Xplore

ISBN: 979-8-3503-6468-2

Month/Year: Nov 2024

Type of Book: Article

Title : Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES)

ISBN: 979-8-3503-6468-2

Month/Year: Nov 2024

Type of Book: Chapter

Title : AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis

ISBN: 978-104011988-4

Month/Year: Sep 2024

Type of Book: Chapter

Title : Human-Machine Collaboration and Emotional Intelligence in Industry 5.0

ISBN:

Month/Year: May 2024

Type of Book: Article

Title : Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India

ISBN:

Month/Year: Apr 2024

Type of Book: Article

Title : 2nd International Conference on Automation, Computing and Renewable Systems, ICACRS 2023 - Proceedings, 2023

ISBN: 979-8-3503-4024-2

Month/Year: Jan 2024

2023

Type of Book: Chapter

Title : Concepts, Technologies, Challenges, and the Future of Web 3

ISBN: 9781668499191

Month/Year: Oct 2023

Type of Book: Article

Title : International Conference on Smart and Sustainable Technologies in Energy and Power Sectors

ISBN: 978-1-6654-6414-7

Month/Year: May 2023

2022

Type of Book: Chapter

Title : AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems

ISBN: 1668441764

Month/Year: Jun 2022

Case Study

Patents

2023

Inventors: PRATIBHA GIRI,MS. PRIYADHARSHINI S,SHYOJI LAL BAIRWA,DR. NAVEEN CHINNI,V. DURAISINGH,K. V. NAGARAJ,BALAKISHORE G J,RAJU AGRAWAL,ABHA SHUKLA,NAVEEN CHINNI

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 05-May-2023

Application/Filing Date: 11-Apr-2023

Publication Number: 202341026937 A

Patent Number: 202341026937 A

Field of Invention: Management

Inventors: PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 05-May-2023

Application/Filing Date: 04-Apr-2023

Publication Number: 202321025384 A

Patent Number: 202321025384 A

Field of Invention: CSR

2022

Inventors: PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 14-Oct-2022

Application/Filing Date: 20-Aug-2022

Publication Number: 202221047470 A

Patent Number: 65167

Field of Invention: Finance

Inventors: PANKAJ DHAUNDIYAL,PRATIBHA GIRI,DR. RICHA BHATIA,DR. HITESH JHANJI

Type of Specification: Provisional

Granted/Awarded Date: 22-Jul-2022

Publication/Application Date: 22-Jul-2022

Application/Filing Date: 10-Jul-2022

Publication Number: 202211039578 A

Patent Number: 45548

Field of Invention: Marketing

Inventors: AKHILESH TIWARI,PRATIBHA GIRI,SHIVANI CHAUDHRY,PROF.SADASHIV T.,DEEKSHA GUPTA GANGULY,SESHANWITA DAS,TAPAS DAS

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 11-Feb-2022

Application/Filing Date: 05-Feb-2022

Publication Number: 202211006218

Patent Number: 202211006218

Field of Invention: COMMUNICATION

2021

Inventors: GAURAV GUPTA,MAHESH CHANDRA JOSHI,BABITA JHA,PRATIBHA GIRI,PANKAJ DHAUNDIYAL

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: -

Application/Filing Date: 28-Nov-2021

Publication Number: 202111055024 A

Patent Number: 202111055024 A

Field of Invention: Academic Model Building ( Management )

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Organizer


Title:


Date: 2025-04-23


Organising Institution: Christ University


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Human Bias in Algorithmic Trading: Evaluating Behavioral Finance Impacts on Automated Systems


Date: 2024-11-15


Organising Institution: Integral University, Lucknow


Level: International


Type of the Program: Conference


Role: Presenter


Title: Utilizing Machine Learning to Analyze Investor Sentiment and Detect Market Anomalies


Date: 2024-11-15


Organising Institution: Integral University, Lucknow


Level: International


Type of the Program: Conference


Role: Presenter


Title: Human Bias in Algorithmic Trading: Evaluating Behavioral Finance Impacts on Automated Systems


Date: 2024-11-15


Organising Institution: INTEGRAL UNIVERSITY LUCKNOW


Level: International


Type of the Program: Conference


Role: Presenter


Title: Utilizing Machine Learning to Analyze Investor Sentiment and Detect Market Anomalies


Date: 2024-11-15


Organising Institution: INTEGRAL UNIVERSITY LUCKNOW


Level: International


Type of the Program: Conference


Role: Presenter


Title: Generation Z Awareness Of Green Finance As An Investment Avenue


Date: 2024-04-19


Organising Institution: INSTITUTE OF MAEKETING AND MANAGEMENT


Level: National


Type of the Program: Conference


Role: Presenter


Title: Leveraging Artificial Intelligence in Human Resources


Date: 2024-03-22


Organising Institution: Sanjay Bhokare Group of Institutions Miraj


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Effect Of Digital Marketing On Consumer Behaviour


Date: 2024-03-22


Organising Institution: Sanjay Bhokare Group of Institutions MIRAJ MAHARASHTRA


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact of consumer behavior on customized clothing


Date: 2024-03-15


Organising Institution: Lloyd Group of Institutions, Greater Noida


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India


Date: 2024-02-02


Organising Institution: Apeejay School of Management


Level: National


Type of the Program: Conference


Role: Presenter


Title: Study and Analysis of factors influencing FDI in Indian Commercial Real Estate Industry


Date: 2024-01-20


Organising Institution: Mangalmay Institute of Engineering and Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Factors Affecting Consumer Food Choices Towards Sustainable Food Products


Date: 2024-01-20


Organising Institution: MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGY


Level: International


Type of the Program: Conference


Role: Presenter


Title: Study of Influencer Marketing in the Digital Era


Date: 2024-01-20


Organising Institution: MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGY


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Blockchain Technology: POW Vs POS Consensus Mechanism


Date: 2023-12-13


Organising Institution: SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES PUNE


Level: International


Type of the Program: Conference


Role: Presenter


Title: Predicting Work Environment and Job Environment Among Employees using Transfer Learning Approach


Date: 2023-12-11


Organising Institution: Mount Zion College Of Engineering And Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Role Of Artificial Intelligence In Marketing


Date: 2023-06-30


Organising Institution: Gl Bajaj Institute Of Technology And Management Greater Noida


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study On The Effect Of Instagram Marketing On Fashion Industry During Covid


Date: 2023-03-25


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-03-25


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study To Examine The Relevance Of Radical Candor-Caring Personally While Challenging Directly As A Culturalchange Agent In An Organization


Date: 2023-03-23


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Presenter


Title: A Study On Impact Of Brand Credibility On Sales And Perception Of The Brand


Date: 2023-03-23


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: A study correlation between marketing and Financial performance of fortune 500 companies


Date: 2023-03-23


Organising Institution: Christ University


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Future of Cryptocurrency in India


Date: 2022-12-17


Organising Institution: KJEI Trinity College of Engineering and Research Pune and Institute of Social Reforms and Higher Education UP


Level: International


Type of the Program: Conference


Role: Presenter


Title: Web Platforms for Fintech Products promotion


Date: 2022-11-07


Organising Institution: Department of Electrical Engineering, School of Engineering and Technology, Central University of Haryana


Level: International


Type of the Program: Conference


Role: Presenter


Title: Emerging Trends In Block Chain Technology


Date: 2022-09-29


Organising Institution: St. Ann's College of Engineering, Hyderabad


Level: International


Type of the Program: Conference


Role: Presenter


Title: Coronavirus Pandemic: Transforming the Future of Education across the Globe


Date: 2022-06-25


Organising Institution: Chatrapati Shahu Maharaj University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Five years of Demonetization and its Impact on India Economy


Date: 2022-06-24


Organising Institution: Sanjay Bhokare Group Of Institutions Miraj


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: A road to become successful in the fashion industry of China: A case study of Zara


Date: 2021-11-29


Organising Institution: Spast Foundation And Associated Partner Institutions


Level: International


Type of the Program: Conference


Role: Presenter


Title: A study on Indian Donation Based Crowd Funding Platform(s) During Covid 19


Date: 2021-10-04


Organising Institution: CBL UNIVERSITY BHIWANI


Level: National


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

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Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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