Faculty Details

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 29 /05 /2540 - 252554

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,ADISHESHA SAIRAM K

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of Journal: International journal of advanced science and technology

Date Of Publication: 26-Apr-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 29/5/3084 - 3102

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,KARTHIK SANTHANARAJ

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of Journal: Indian Journal Of Marketing

Date Of Publication: 21-Jun-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): BARKATHUNISSA A,PRATEEK GUPTA

URL: http://indianjournalofmarketing.com/index.php/ijom/pages/view/ib

Indexing Agency: Scopus

Name of the Awards/Achievements/Others: Best Paper Award - Marketing Track

Description:

Organisation: Symbiosis Institute of Management

Month/Year: 17 February 2021

Name of the Awards/Achievements/Others: Best Paper Award -Conference

Description: Exploring the plausibility of the pre-purchase decision process in user acceptance of Smart Wearable Technology devices.

Organisation: Symbiosis Institute of Management

Month/Year: 16 February 2021

Name of the Awards/Achievements/Others: Best Case Award

Description:

Organisation: Christ University

Month/Year: 12 November 2021

Type of the Program: Conference

Role: Presenter

Title: Consumer trust and preferences in Green cosmetics and certification

Date: 2025-03-14

Organising Institution: Dayananda sagar college of arts, science and commerce

Level: National

Type of the Program: Conference

Role: Presenter

Title: A study on the brand sentiments on fashion fashion on gen z customers

Date: 2025-03-14

Organising Institution: Dayananda sagar college of arts, science and commerce

Level: National

Type of the Program: Conference

Role: Presenter

Title: Exploring the impact of celebrity endorsement and product attributes on consumer purchase intention in sportswear and fitness clothing.

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Analyzing factors influencing purchase intention in the preloved fashion industry.

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Evaluating the effectiveness of organic labels in shaping purchase intention and consumer preferences in the skin care industry.

Date: 2025-03-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Exploring the factors influencing advertisement and branding on the consumption of carbonated drinks by the youth.

Date: 2022-04-05

Organising Institution: Symbiosis Institute of management studies

Level: International

Type of the Program: Conference

Role: Presenter

Title: Customer Acceptance Of Using Ai And Its Impact On Online Apparel Companies?

Date: 2022-01-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Influence Of Customised Advertisements Of High-End Smartphones In Ott Platforms On The Consumer Buying Intentions Of Millennial & Generation Z

Date: 2022-01-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: PARIVARTHANA - Transformation from Trash to Treasure - Need for Revival

Date: 2021-11-12

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands

Date: 2021-04-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands

Date: 2021-04-07

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices

Date: 2021-02-16

Organising Institution: Symbiosis Institute of Business Management

Level: International

Type of the Program: Conference

Role: Presenter

Title: The Last Generation: The decline of the Channapatna wooden toy industry

Date: 2020-11-07

Organising Institution: Christ university-NCR

Level: International

Type of the Program: Conference

Role: Presenter

Title: A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products.

Date: 2020-02-20

Organising Institution: Christ University

Level: National

Type of the Program: Seminar

Role: Presenter

Title: A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users.

Date: 2020-02-20

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region.

Date: 2019-10-18

Organising Institution: SDMIMD

Level: International

Type of the Program: Seminar

Role: Presenter

Title: IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0)

Date: 2019-09-03

Organising Institution: PSGR KRISHNAMMAL COLLEGE FOR WOMEN

Level: National

Type of the Program: Conference

Role: Presenter

Title: CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER

Date: 2019-08-16

Organising Institution: Christ University

Level: National