Dr. Manish Kumar Srivastava is an esteemed academic with a Ph.D. from IIT Delhi. He serves as a professor and coordinator for the MBA Executive Program at Christ University, Bangalore. His expertise spans technology, management, and innovation. Dr. Srivastava?s research focuses on values education, AI in marketing, sustainability, and digital marketing. His work also explores virtual influencers and the impact of emerging technologies. He developed the MOOC course "Gamification as a Business Strategy" for IIM Bangalore's SWAYAM portal. He has published numerous papers in international journals indexed in Scopus, Web of Science, and ABDC. With over 20 years of experience, he has presented at international conferences and led workshops across India. Dr. Srivastava was invited to Northeast Africa for an educational project and reviews postdoctoral proposals for India?s UGC. He runs a research methodology video channel and has been a resource for academic and professional development.