Faculty Details

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Dr MANISH KUMAR SRIVASTAVA

Speciliazation : Management

Qualification : BEd, MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Dr. Manish Kumar Srivastava is an esteemed academic with a Ph.D. from IIT Delhi. He serves as a professor and coordinator for the MBA Executive Program at Christ University, Bangalore. His expertise spans technology, management, and innovation. Dr. Srivastava?s research focuses on values education, AI in marketing, sustainability, and digital marketing. His work also explores virtual influencers and the impact of emerging technologies. He developed the MOOC course "Gamification as a Business Strategy" for IIM Bangalore's SWAYAM portal. He has published numerous papers in international journals indexed in Scopus, Web of Science, and ABDC. With over 20 years of experience, he has presented at international conferences and led workshops across India. Dr. Srivastava was invited to Northeast Africa for an educational project and reviews postdoctoral proposals for India?s UGC. He runs a research methodology video channel and has been a resource for academic and professional development.

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ORCID

Articles in Periodicals

Articles in Journels

2022

Name of Journal: Journal of Interactive Advertising

Date Of Publication: 16-Feb-2022

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,ANSHIKA SINGH,HARISH CHAUDHRY

URL: https://www.tandfonline.com/journals/ujia20

Indexing Agency: ABDC and SCOPUS

2024

Name of Journal: Multidisciplinary Reviews

Date Of Publication: 16-Aug-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 7/12

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,VINNARASI B

URL: https://malque.pub/ojs/index.php/mr/index

Indexing Agency: Scopus

Name of Journal: International journal od Educational Management

Date Of Publication: 06-Aug-2024

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,MUKUL TEWARI,SURESH AS,YOGESH M,VINOD S

URL: https://www.emerald.com/insight/publication/issn/0951-354X

Indexing Agency: ABDC and SCOPUS

2021

Name of Journal: Indian Journal of Marketing

Date Of Publication: 15-Oct-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,ANSHIKA SINGH,HARISH CHAUDHRY

URL: https://indianjournalofmarketing.com/index.php/ijom/index

Indexing Agency: ABDC and SCOPUS

2019

Name of Journal: Journal of Hospitality Marketing & Management

Date Of Publication: 08-Apr-2019

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,SHIKHA SOTA, ,HARISH CHAUDHRY

URL: https://www.tandfonline.com/doi/full/10.1080/19368623.2019.1595255

Indexing Agency: ABDC, SCOPUS and Web of Science

2023

Name of Journal: Journal of Advances in Management Research

Date Of Publication: 05-Nov-2023

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MANISH KUMAR SRIVASTAVA,ANSHIKA SINGH,HARISH CHOUWDHARI

URL: https://www.emerald.com/insight/content/doi/10.1108/JAMR-10-2022-0218/full/html#:~:text=It%20can%20be%20inferred%20that,intent%20and%20Parasocial%20Interaction%20o

Indexing Agency: Web of Science and Scopus

Blog

URL: https://www.youtube.com/@ManishKumarSrivatava

Subject: Business Research Methods

Month Year:

Invited Talks

2024

Name of the Program: Professional Development Programme

Date: 2024-09-11 00:00:00

Name of the Institutions: CHRIST(Deemed to be University) Research and Development Cell

Name of the Program: Expert Talk

Date: 2024-05-15 00:00:00

Name of the Institutions: BBD University Lucknow

Name of the Program: Guest Talk

Date: 2024-04-30 00:00:00

Name of the Institutions: Reva University Bangalore

2023

Name of the Program:

Date: 2023-11-21 00:00:00

Name of the Institutions: CHRIST(Deemed to be University)

Name of the Program: Guest talk

Date: 2023-01-02 00:00:00

Name of the Institutions: SRM University, Lucknow, UP

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2025

Name of Student: PRASHANTH CHERIAN KOCHUVEETIL

Institutions: Christ University

Month & Year: June 2025

Research Project

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Workshop on Application of No-Code Artifical Intelligence tools for Academic Research

Name of the Organiser: NPTEL, IIT Madras

Level: National

Role: Participant

Date: 2024-06-15

Name of the Workshop/FDP/Training Programme: FDP on Mastering Innovative Online Course Development

Name of the Organiser: Center for Digital Learning Christ University

Level: Institutional

Role: Participant

Date: 2024-01-08

2023

Name of the Workshop/FDP/Training Programme: FDP on Qualitative Research on NVIVO

Name of the Organiser: ISME , Bangalore

Level: National

Role: Participant

Date: 2023-10-06

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: CMR University, Bengaluru

Level: National

Role: Invited Resource Person/Trainer

Date: 2023-10-03

Name of the Workshop/FDP/Training Programme: Five week value added certificate course on Resaerch Methodology and analytics

Name of the Organiser: Shobhit University, UP

Level: National

Role: Invited Resource Person/Trainer

Date: 2023-07-21

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Christ University

Level: Institutional

Role: Participant & Presenter

Date: 2023-06-19

Name of the Workshop/FDP/Training Programme: FDP on Scientific writing and research ethics

Name of the Organiser: ITS School of Management, Ghaziabad

Level: National

Role: Invited Resource Person/Trainer

Date: 2023-05-30

2022

Name of the Workshop/FDP/Training Programme: Orientation Program

Name of the Organiser: Staff Development College, Christ University

Level: Institutional

Role: Participant

Date: 2022-10-11

Name of the Workshop/FDP/Training Programme: Induction Program

Name of the Organiser: Staff Development College, Christ University

Level: Institutional

Role: Participant

Date: 2022-07-28

Awards / Achievements /Others

2023

Name of the Awards/Achievements/Others: X culture International project Instructor

Description: The X-Culture project is a large-scale experiential learning exercise designed to provide students with an opportunity to gain first-hand experience in international virtual collaboration. A total of 6,389 students from 140 universities in 73 countries on six continents participated in the project this semester. They worked in 1,289 global virtual teams, each comprising about 6 team members, each in a different country.

Organisation: X Culture, USA

Month/Year: 27 December 2023

Books

Book Chapters

2025

Type of Book: Chapter

Title : Big Data Analytics and Intelligent Applications for Smart and Secure Healthcare Services

ISBN: 9781003508618

Month/Year: Feb 2025

2024

Type of Book: Chapter

Title : Sports Analytics Data-Driven Sports and Decision Intelligence

ISBN: 978-3-031-63573-1

Month/Year: Sep 2024

Type of Book: Article

Title : Conference Proceedings

ISBN: 979-833130057-9

Month/Year: Jun 2024

2023

Type of Book: Article

Title : Transfer, Diffusion and Adoption of Next-Generation Digital Technologies

ISBN: 978-3-031-50191-3

Month/Year: Dec 2023

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2024

Type of the Program: Conference


Role: Presenter


Title: Mindful Consumption and sustainability in the Indian Fashion Landscape-A design thinking paradigm.


Date: 2024-05-10


Organising Institution: Institute of Engineering & Management, Kolkata, University of Engineering and Management, Kolkata


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2024-02-23


Organising Institution: ISME, Bangalore


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study on the Consumer Perception on Electric Vehicles in the Indian Market


Date: 2024-02-23


Organising Institution: ISME, Bangalore


Level: International


2023

Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-10-27


Organising Institution: AIBPM and Cenderawasih University, Indonesia (online)


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-09-25


Organising Institution: AIBPM and University of TOKYO


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-02-25


Organising Institution: International School of Management Excellence, Bengaluru


Level: International


Type of the Program: Conference


Role: Presenter


Title: Factors Influencing the Usage of Smart Home Technology in


Date: 2023-02-24


Organising Institution: International School of Management Excellence, Bengaluru


Level: International


Own MPhil / PhD Thesis

Consultancy

Collaborative

Faculties: NISHANT KUMAR,MANISH KUMAR SRIVASTAVA,VEDHA BALAJI

Theme of Consultancy: Gamification as a business strategy

Type: Paid

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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