Faculty Details

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Dr VEDHA BALAJI

Speciliazation : Management

Qualification : MBA, MPhil, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

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ORCID

Articles in Periodicals

Articles in Journels

2024

Name of Journal: International Journal of Management and Sustainability

Date Of Publication: 30-Jan-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 13/2/404 - 422

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,SHAILAVI MODI

URL: https://www.scopus.com/sourceid/21101021770

Indexing Agency: Scopus

Name of Journal: international journal of management and sustainability

Date Of Publication: 16-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 13/2/404 - 422

Sole Authored /Co Authored: Co-Author

Author Name (s): KRISHNAKISHORE S V,SONIA MATHEW,VEDHA BALAJI,SHAILAVI MODI

URL: https://www.conscientiabeam.com/journal/11

Indexing Agency: Scopus

Name of Journal: Emerald Emerging Markets Case Studies

Date Of Publication: 13-Feb-2024

Category: Case Studies

Volume No/Issue No/Page No: 13/4/1 - 28

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,SHAILAVI MODI

URL: https://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2023-0089/full/pdf?title=mamaearth-from-a-mothers-dilemma-to-a-multi-crore-brand

Indexing Agency: Scopus

Name of Journal: THE CASE JOURNAL

Date Of Publication: 10-May-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: ahead-of-print No. /ahead-of-print No.

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,SHAILAVI MODI

URL: https://www.emerald.com/insight/content/doi/10.1108/TCJ-01-2024-0009/full/html

Indexing Agency: Scopus

Name of Journal: International Journal of Computational and Experimental Science and Engineering

Date Of Publication: 03-Nov-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/4/1069 - 1077

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI

URL: https://www.ijcesen.com/index.php/ijcesen/article/view/410

Indexing Agency: Scopus

Name of Journal: Journal of Environment Research, Engineering and Management

Date Of Publication: 01-May-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 80/3/99 - 110

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,SWETA JAIN

URL: https://erem.ktu.lt/index.php/erem

Indexing Agency: Scopus

2020

Name of Journal: Test Engineering and Management

Date Of Publication: 04-Jan-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 82/1/508 - 524

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R

URL: https://www.scopus.com/sourceid/12997

Indexing Agency: Scopus

2021

Name of Journal: Indian Journal of Ecology

Date Of Publication: 03-Aug-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 48/16/33 - 37

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI

URL: http://indianecologicalsociety.com/society/full-journals/

Indexing Agency: Web of Science and Scopus

Name of Journal: Indian Journal of Ecology

Date Of Publication: 03-Aug-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 48/16/56 - 63

Sole Authored /Co Authored: Co-Author

Author Name (s): SURESH A S,VEDHA BALAJI

URL: http://indianecologicalsociety.com/society/full-journals/

Indexing Agency: Web of Science and Scopus

2017

Name of Journal: Indian Journal of Marketing

Date Of Publication: 01-Jan-2017

Category: Article in Research Journal

Volume No/Issue No/Page No: 47/1/26 - 40

Sole Authored /Co Authored: Co-Author

Author Name (s): VEDHA BALAJI,JOSEPH INJODEY

URL: https://www.scopus.com/sourceid/21100241711

Indexing Agency: Scopus

Blog

Invited Talks

2024

Name of the Program: Mastering Innovative Online Course Development

Date: 2024-04-11 00:00:00

Name of the Institutions: CHRIST [Deemed to be Organisation]

2017

Name of the Program: Refresher Course in Commerce and Management

Date: 2017-12-06 00:00:00

Name of the Institutions: UGC-Human Resource Development Centre, University of Mysore

Films / Videos / Documentaries

Webinar

gender: Webinar

Producer: CHRIST Consultancy

Copyrights:

MPhil/PhD Guided/Adjudicated

2024

Name of Student: AYUSHI AGRAWAL

Institutions: Christ University

Month & Year: September 2024

2021

Name of Student: ANU SARAH DANIEL

Institutions: Christ University

Month & Year: January 2021

2023

Name of Student: MODI SHAILAVI RAJESHKUMAR

Institutions: Christ University

Month & Year: August 2023

Research Project

1

Investigator(s):

Sponsors: Christ University

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Case Studies, Simulation and Gamification

Name of the Organiser: Teaching Learning Enhancement Cell, CHRIST University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2025-02-21

2024

Name of the Workshop/FDP/Training Programme: Teaching Transformations:Leveraging Case Studies and Androgogy Strategies

Name of the Organiser: School of Commerce, Finance and Accountancy

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-08-26

Name of the Workshop/FDP/Training Programme: Faculty Development Programme in General Management

Name of the Organiser: IIM Ahmedabad

Level: International

Role: Participant

Date: 2024-04-08

Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

Name of the Organiser: Centre for Digital Learning

Level: Institutional

Role: Participant & Presenter

Date: 2024-01-08

2023

Name of the Workshop/FDP/Training Programme: ATAL FDP on Lean Six Sigma for Higher Education Institution

Name of the Organiser: Christ [Deemed to be University]

Level: National

Role: Participant

Date: 2023-12-11

2022

Name of the Workshop/FDP/Training Programme: FDP on Design Thinking

Name of the Organiser: Christ [Deemed to be University]

Level: International

Role: Participant

Date: 2022-12-12

Name of the Workshop/FDP/Training Programme: FDP-I 2022

Name of the Organiser: CEDBEC & IQAC Christ [Deemed to be University]

Level: Institutional

Role: Participant

Date: 2022-07-06

2021

Name of the Workshop/FDP/Training Programme: Empowering Commerce Teachers for NEP 2020

Name of the Organiser: MANGALORE UNIVERSITY COMMERCE TEACHERS ASSOCIATION (MUCTA)� ST AGNES COLLEGE (AUTONOMOUS), MANGALURU GOVERNMENT FIRST GRADE COLLEGE, KAVOOR MANGALA ALUMNI ASSOCIATION (MAA)�

Level: National

Role: Invited Resource Person/Trainer

Date: 2021-10-14

Name of the Workshop/FDP/Training Programme: Enriching the learning experience through experiential learning

Name of the Organiser: AICTE

Level: National

Role: Participant

Date: 2021-07-12

Name of the Workshop/FDP/Training Programme: The Art of Doing Research

Name of the Organiser: Jyothi Engineering College, Thrissur, India; CHRIST ( Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia

Level: International

Role: Participant

Date: 2021-07-12

Name of the Workshop/FDP/Training Programme: Quality Improvement Program on Hybrid Teaching

Name of the Organiser: Staff Development College,CHRIST (DEEMED TO BE UNIVERSITY)

Level:

Role: Participant

Date: 2021-03-02

2020

Name of the Workshop/FDP/Training Programme: International Research Development Program on 'Conceptual Research Model and Analysis using Structural Equation Modelling'

Name of the Organiser: Sri Ramakrishna Institute of Technology

Level: International

Role: Participant

Date: 2020-09-07

Name of the Workshop/FDP/Training Programme: An Introduction to Consumer Neuroscience & Neuromarketing

Name of the Organiser: Copenhagen Business School

Level: International

Role: Participant

Date: 2020-09-01

Name of the Workshop/FDP/Training Programme: Marketing Analytics

Name of the Organiser: University of Virginia

Level: International

Role: Participant

Date: 2020-04-30

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2020-04-22

Name of the Workshop/FDP/Training Programme: Data Analytics and Visualization using Tableau

Name of the Organiser: School of Business and Management, CHRIST (Deemed to be University)

Level: Institutional

Role: Participant

Date: 2020-02-28

2019

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2019-05-20

Name of the Workshop/FDP/Training Programme: MDP on Marketing for sales and business development professionals

Name of the Organiser: Institute of Management

Level: Institutional

Role: Participant

Date: 2019-01-18

2018

Name of the Workshop/FDP/Training Programme: Strong Certification

Name of the Organiser: Institute of Management

Level: National

Role: Participant

Date: 2018-11-13

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Structural Equation Modelling using AMOS

Name of the Organiser: CART

Level: Institutional

Role: Participant

Date: 2018-09-10

Name of the Workshop/FDP/Training Programme: Revisiting Management: Thoughts and Practices

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2018-05-21

Name of the Workshop/FDP/Training Programme: MDA on Marketing for Sales and Business Development Professionals

Name of the Organiser: Institute of Management

Level: National

Role: Participant

Date: 2018-01-12

Name of the Workshop/FDP/Training Programme: MDP on Strategic Foresight with Scenarios

Name of the Organiser: Institute of Management

Level: National

Role: Participant

Date: 2018-01-05

2015

Name of the Workshop/FDP/Training Programme: Data Analysis using R Statistical Software

Name of the Organiser: Institute of Management

Level: Institutional

Role:

Date: 2015-11-23

Name of the Workshop/FDP/Training Programme: Data analysis using R statistical software

Name of the Organiser: Institute of Management

Level: Institutional

Role: Participant

Date: 2015-11-23

Name of the Workshop/FDP/Training Programme: Quality Improvement on Experiential Learning

Name of the Organiser: Christ University - Academic Staff College

Level:

Role:

Date: 2015-04-13

Name of the Workshop/FDP/Training Programme: Presentation Skills & Public Speaking Program

Name of the Organiser: Institute of Management, Christ University

Level: Institutional

Role:

Date: 2015-04-06

Name of the Workshop/FDP/Training Programme: Presentation Skills & Public Speaking Program

Name of the Organiser: SJ Life Skills

Level: Institutional

Role:

Date: 2015-04-06

Name of the Workshop/FDP/Training Programme: Faculty Development Programme - Management Simulation

Name of the Organiser: Institute of Management, Christ University

Level: National

Role:

Date: 2015-02-28

2014

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Institute of Management, Christ University

Level:

Role:

Date: 2014-05-26

2011

Name of the Workshop/FDP/Training Programme: "Learning for Results: Education a Question?"

Name of the Organiser: CEDBEC,Christ University, Bangalore

Level: Institutional

Role:

Date: 2011-08-04

Name of the Workshop/FDP/Training Programme: Cross Functional Decision Making & Business Impact

Name of the Organiser: EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

Level: National

Role:

Date: 2011-05-24

2007

Name of the Workshop/FDP/Training Programme: "Decision Making using Microsoft Excel & SPSS"

Name of the Organiser: Christ College -Institute of Management

Level: Institutional

Role:

Date: 2007-12-15

Name of the Workshop/FDP/Training Programme: "Research Methods and Techniques"

Name of the Organiser: SRN Adarsh College, Bangalore

Level: Regional

Role:

Date: 2007-12-08

2003

Name of the Workshop/FDP/Training Programme: "Enabling Entrepreneurship"

Name of the Organiser: AWAKE at RVIMS, Bangalore.

Level: Regional

Role:

Date: 2003-08-15

2000

Name of the Workshop/FDP/Training Programme: FDP Programme sponsored by AICTE

Name of the Organiser: Garden City College of Science & Management, Bangalore

Level: Institutional

Role:

Date: 2000-06-12

Awards / Achievements /Others

2014

Name of the Awards/Achievements/Others: Member - Board of Studies, Mount Carmel Institute of Management

Description: Review of the Marketing and Retail Specialisation papers of their two year full-time PGDBM Course (AICTE approved).

Organisation: Christ University Institute of Management

Month/Year: April, 2014

2017

Name of the Awards/Achievements/Others: End-term question paper setter

Description: Examination question paper and provide the answer scheme for - Consumer Consumer Behaviour and Relationship Marketing- End Semester Examinations for PGDM, October 2017.

Organisation: Mount Carmel College

Month/Year: 28 August 2017

2018

Name of the Awards/Achievements/Others: Case [Reference no. 318-0058-1]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM

Description: The case study briefs about the emergence and the growth of Akshaya Patra Foundation (APF), an Non Governmental Organization (NGO) of The International Society for Krishna Consciousness (ISCKON). The case details how APF reached out to different geographies by providing hygienic midday meals to school children. The case tries to analyze to what extent Akshaya Patra Foundation(APF) addressed the crucial issue of malnourishment and poor attendance at school.

Organisation: The Case Centre USA

Month/Year: 15 March 2018

Name of the Awards/Achievements/Others: Teaching note [Reference no. 318-0058-8]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM

Description: Teaching Note: 1. To understand the public-private partnership model of a religious body. 2. To study the operational processes at APF. 3. To study the key success factors of the APF. 4. To analyze if the midday meal scheme of APF can be scaled up and extended to other geographies.

Organisation: The Case Centre, USA

Month/Year: 15 March 2018

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2025-03-14


Organising Institution: Dayananda Sagar College of Arts, Science and Commerce


Level: National


2023

Type of the Program: Conference


Role: Presenter


Title: Enhancing Digitally Native Brands And Its Branding - A Systematic Literature Review Using Scientific Procedures and Rationale [SPAR]


Date: 2023-12-26


Organising Institution: IIM Ranchi


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2023-04-13


Organising Institution: All India Management Association


Level: National


Type of the Program: Conference


Role: Presenter


Title: The Influence and Impact of AI Powered Intelligence Assistance for Banking Services


Date: 2023-02-24


Organising Institution: SSN School of Management


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Perception of the working mothers towards value added product for a better retailer value chain


Date: 2022-12-21


Organising Institution: IIM Kozhikode


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Impact of AR and VR Advertisements on Consumer Behaviour


Date: 2022-07-21


Organising Institution: School of Business and Management, Christ Deemed to be University in collaboration with Petra Christian University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Te Impact of AR & VR Advertisements on Consumer Behaviour


Date: 2022-07-21


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: "A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore"


Date: 2022-04-22


Organising Institution: University of Engineering and Management, Kolkatta


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2022-04-22


Organising Institution: University of Engineering and Management, Kolkata


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore


Date: 2022-04-22


Organising Institution: University of Engineering and Management, Kolkata


Level: International


Type of the Program: Conference


Role: Organizer


Title:


Date: 2022-01-20


Organising Institution: Christ University


Level: National


2020

Type of the Program: Conference


Role: Presenter


Title: Exploring the Factors of Consumer Perception and Attitude towards Organic Food Consumption in India


Date: 2020-11-07


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Effects of Instagram Influencer Likeability and Personality Traits on Self Concept and its Impact on Consumer buying Intention towards Cosmetic Product


Date: 2020-11-07


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India


Date: 2020-11-07


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products


Date: 2020-11-07


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Panelist


Title:


Date: 2020-10-24


Organising Institution: Macquarie Business School, Sydney -Australia and School of Business, CHRIST University, Bangalore- India


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-08-28


Organising Institution: Christ University


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-07-24


Organising Institution: Christ University


Level: Institutional


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-05-28


Organising Institution: Christ University


Level: Institutional


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-05-23


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-02-27


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-02-27


Organising Institution: Christ University


Level: National


2019

Type of the Program: Conference


Role: Presenter


Title: Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study


Date: 2019-10-04


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2019-06-14


Organising Institution: IMRF Institute for Education & Research DRPF/ IIM Australia


Level: International


Type of the Program:


Role: Participant


Title: Case Teaching and writing - Pedagogy in MBA curriculum


Date:


Organising Institution: IBS, Hyderabad


Level: National


Type of the Program:


Role: Participant


Title: India Organic - Strategies to Surge Ahead


Date:


Organising Institution: International Competence Centre for Organic Agriculture (ICCOA)


Level: National


Type of the Program:


Role: Participant


Title: "Organic Farming for Alleviation of Rural Poverty"


Date:


Organising Institution: Association for Promotion of Organic Farming (APOF), Bangalore


Level: Regional


Type of the Program:


Role: Participant


Title: "Emerging Marketing Opportunities"


Date:


Organising Institution: Dayananda Sagar College of Engineering, Bangalore.


Level: Regional


Type of the Program:


Role: Participant


Title: "Leveraging Business Education through Quality Education"


Date:


Organising Institution: Bhagvan Mahaveer Jain College, Bangalore.


Level: Regional


Type of the Program:


Role: Participant


Title: "Consumer Knowledge for Marketing Decisions - Theory to Practice"


Date:


Organising Institution: Indian Institute of Science, Bangalore


Level: National


Type of the Program:


Role: Participant


Title: "Marketing of Services - Challenges & Strategies"


Date:


Organising Institution: Hotel Atria, Bangalore.


Level: Institutional


Type of the Program:


Role: Participant


Title: national Workshop on Research and Publication


Date:


Organising Institution: Centre for Research & Centre for Education beyond Curriculum


Level: National


Type of the Program:


Role: Participant


Title: Advanced Data Analysis for Marketing Decisions


Date:


Organising Institution: Indian Institute of Management, Ahmedabad


Level: International


Type of the Program: Conference


Role: Presenter


Title: Building a Globally Competitive Brand for Indian Tourism - The Road Ahead


Date:


Organising Institution:


Level: National


Type of the Program: Conference


Role: Presenter


Title: Building Castles in Thin Air - Un-credit worthiness of Credit Cards


Date:


Organising Institution:


Level: International


Type of the Program:


Role: Participant


Title: National Conference on Business Challenges and Strategies


Date:


Organising Institution: Institute of Management, Christ University


Level: National


Type of the Program: Conference


Role: Presenter


Title: The Akshaya Patra Foundation - Empowering Children


Date:


Organising Institution:


Level: National


Type of the Program:


Role: Participant


Title: SEM for Beginners


Date:


Organising Institution: Centre for Applied Reserach and Educational Service


Level: National


Type of the Program:


Role: Participant


Title: QIP


Date:


Organising Institution: Institute of Management, Christ University


Level: Institutional


Type of the Program: Conference


Role: Presenter


Title: A Study on Consumer Demography and Preference towards Organic Food Products - Application of Discriminant Analysis


Date:


Organising Institution:


Level: International


Own MPhil / PhD Thesis

1970

Guide Name: Dr. Joseph I. Injodey

Institution:

Month Year: January 1970

Consultancy

Collaborative

Faculties: MAREENA MATHEW,SHRIKUMAR M,VEDHA BALAJI

Theme of Consultancy: ACCOUNTING AND FINANCE

Type: Paid

Faculties: VEDHA BALAJI,MAREENA MATHEW,SHRIKUMAR M

Theme of Consultancy: Business Management for Women Executives

Type: Paid

Faculties: JUSTIN JOY,VEDHA BALAJI,MAREENA MATHEW,NISHA SHANKAR,ANIL REYNOLD DSOUZA,SATHIYA SEELAN B

Theme of Consultancy: Women skill Enhancement programme

Type: Paid

Faculties: JUSTIN JOY,VEDHA BALAJI,MAREENA MATHEW,NISHA SHANKAR,ANIL REYNOLD DSOUZA,SATHIYA SEELAN B

Theme of Consultancy: Women Skill Enhancement Programme

Type: Paid

Faculties: NISHANT KUMAR,MANISH KUMAR SRIVASTAVA,VEDHA BALAJI

Theme of Consultancy: Gamification as a business strategy

Type: Paid

Institutional

Faculties: VEDHA BALAJI,

Theme of Consultancy: Women skill Enhancement programme

Type: Honorary

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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