Dr. Girish Babu is an expert in Marketing and Event Management with over 15 years of experience. He holds an MBA from VTU, an M.Com from Annamalai University, a PGDEM from EMDI, a PGDCA from NICT, a BBM from Bangalore University, and a Doctorate in Management from Bharathiar University. He qualified UGC-NET in his first attempt in 2010. His research covers consumer behaviour, marketing, and general management. Dr. Babu has numerous publications in national and international journals. He co-authored the book Personal Growth and Interpersonal Effectiveness and is affiliated with organizations like NEN, INDAM, and MTC Global. His teaching excellence earned him the Best Faculty Award throughout his career. Since 2023, Dr. Girish Babu has served as an Assistant Professor at Christ University, Bangalore. He is an alumnus of Christ Junior College and has won many prizes, bringing glory to his college during his academic years.