Faculty Details

faculty-image

Dr DHANALAKSHMI K

Speciliazation : Marketing

Qualification : MBA, MPhil, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2025

Name of Journal: Edelweiss Applied Science and Technology

Date Of Publication: 21-Jun-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 9/6/521 - 536

Sole Authored /Co Authored: Co-Author

Author Name (s): SRINIVASAN M B,RUPMA ROY,SAGAR RAMESH RANE,RAMESH BABU SONTINENI,DHANALAKSHMI K,RAVI KUMAR BOMISETTI

URL: https://learning-gate.com/index.php/2576-8484/index

Indexing Agency: Scopus

Name of Journal: Edelweiss Applied Science and Technology

Date Of Publication: 15-May-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 9/5/1204 - 1220

Sole Authored /Co Authored: Co-Author

Author Name (s): DHANALAKSHMI K,PADMAPRIYA KOTA,DEEPIKA KRISHNAN,ANDALU KONGARI,SUNDARI DADHABAI,RAVI KUMAR BOMMISETTI

URL: https://learning-gate.com/index.php/2576-8484/issue/view/87

Indexing Agency: Scopus

Name of Journal: Edelweiss Applied Science and Technology

Date Of Publication: 04-Jun-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 9/6/521 - 536

Sole Authored /Co Authored: Co-Author

Author Name (s): DHANALAKSHMI K,RUMPA ROY,SAGAR RAMESH RANE,RAMESH BABU SONTINENI,SRINIVASAN MOHARKONDA BALAKRISHNA,RAVI KUMAR BOMMISETTI

URL: https://learning-gate.com/index.php/2576-8484/issue/view/87

Indexing Agency: Scopus

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: FDP

Name of the Organiser: Christ University

Level: Regional

Role: Participant

Date: 2025-05-14

Name of the Workshop/FDP/Training Programme: FDP on Participatory Action Research

Name of the Organiser: Thanthai Periyar Government Arts and Science College

Level: National

Role: Invited Resource Person/Trainer

Date: 2025-04-12

2024

Name of the Workshop/FDP/Training Programme: Transformative Innovations in Science, Technology, Nursing and Medical Sciences

Name of the Organiser: Eudoxia Research University

Level: Institutional

Role: Participant

Date: 2024-12-02

Name of the Workshop/FDP/Training Programme: Education in New Age Scenario

Name of the Organiser: DJ Academy of Research and Innovations

Level: Institutional

Role: Participant

Date: 2024-10-28

Name of the Workshop/FDP/Training Programme: Data Analytics using R studio

Name of the Organiser: Goms Guru Acadamy

Level: International

Role: Participant

Date: 2024-10-14

Name of the Workshop/FDP/Training Programme: Decoding Storytelling

Name of the Organiser: Sanatan Dharma College

Level: National

Role: Participant

Date: 2024-08-26

Awards / Achievements /Others

Books

Book Chapters

2025

Type of Book: Chapter

Title : Impact of AI and the Evolution of Future Ghost Kitchens

ISBN: 979-833730434-2, 979-833730432-8

Month/Year: Jun 2025

Type of Book: Chapter

Title : Addressing B5G and 6G Network Connectivity Issues in Rural Regions

ISBN: 979-836937790-1, 979-836937788-8

Month/Year: Jun 2025

Type of Book: Article

Title : Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 979-836937043-8, 979-836937041-4

Month/Year: Jun 2025

Case Study

Patents

2024

Inventors: CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,PRADEEP KUMAR S V ,SANDHYA D,AJITHA KRISHNAPRASAD,RAHUL R KURUP,JAYA SHANKAR,GIREESH KUMAR

Type of Specification: Complete

Granted/Awarded Date: 30-Nov-2024

Publication/Application Date: 30-Nov-2024

Application/Filing Date: 21-Nov-2024

Publication Number: 6406115

Patent Number: 6406115

Field of Invention: 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT , 02 DATA PROCESSING EQUIPMENT

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Enhancing Human Resource Management Practices in Marketing Companies using Dual Graph Attention Networks


Date: 2025-02-21


Organising Institution: Sri M Visvesvaraya College of Engineering


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2025-02-21


Organising Institution: Eduoxia Research Centre, USA


Level: International


2024

Type of the Program: Conference


Role: Participant


Title:


Date: 2024-12-27


Organising Institution: Eduoxia Research Centre, USA


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2024-11-27


Organising Institution: Eduoxia Research Centre, USA


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2024-08-30


Organising Institution: Eduxia Research University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2024-07-23


Organising Institution: Eduoxia Research University, USA


Level: International


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

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Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

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Mission

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