Faculty Details

faculty-image

Dr BASILEA CATHERINE J

Speciliazation : Marketing

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

Blog

URL: https://www.bitsathy.ac.in/vuca-to-bani/

Subject: Management

Month Year:

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Faculty Development Programme 2025

Name of the Organiser: Christ Univeristy, Bengaluru

Level: Institutional

Role: Participant

Date: 2025-05-19

2024

Name of the Workshop/FDP/Training Programme: Foundations of Digital Marketing and E-commerce

Name of the Organiser: Google

Level: International

Role: Participant

Date: 2024-06-27

Name of the Workshop/FDP/Training Programme: Artificial Intelligence in Marketing

Name of the Organiser: University of Virginia

Level: International

Role: Participant

Date: 2024-06-27

Name of the Workshop/FDP/Training Programme: International Business

Name of the Organiser: NPTEL-AICTE

Level: National

Role: Participant

Date: 2024-01-01

2023

Name of the Workshop/FDP/Training Programme: Visual Analytics using Tableau

Name of the Organiser: Bannari Amman Institute of Technology

Level: Regional

Role: Participant

Date: 2023-08-12

Name of the Workshop/FDP/Training Programme: Experential learning through Outbound training and Gamification

Name of the Organiser: Bannari Amman Institute of Technology

Level: Regional

Role: Participant

Date: 2023-07-21

2022

Name of the Workshop/FDP/Training Programme: Beyond Syllabus

Name of the Organiser: St Johns College, Palayamkottai

Level: Regional

Role: Organiser & Participant

Date: 2022-10-17

2021

Name of the Workshop/FDP/Training Programme: Academic Writing: Ethical Issues

Name of the Organiser: Global Institute of Statistical Solutions (GISS)

Level: International

Role: Participant

Date: 2021-08-05

Name of the Workshop/FDP/Training Programme: E-Content for Effective Teaching

Name of the Organiser: Rani Anna Government College for Women, Tirunelveli

Level: National

Role: Participant

Date: 2021-07-13

Name of the Workshop/FDP/Training Programme: Data Analysis Using Business Excel

Name of the Organiser: Global Institute of Statistical Solutions (GISS)

Level: International

Role: Participant

Date: 2021-06-26

Name of the Workshop/FDP/Training Programme: Tips and Techniques of Writing Various Parts of a Research Paper

Name of the Organiser: Soka Ikeda College of Arts and Science for Women

Level: National

Role: Participant

Date: 2021-06-07

Name of the Workshop/FDP/Training Programme: Train the Trainer Program on Entrepreneurship

Name of the Organiser: DOMS, Manonmaniam Sundaranar Univerisity, Tirunelveli

Level: National

Role: Participant

Date: 2021-02-05

2020

Name of the Workshop/FDP/Training Programme: Teaching in Globally connected World

Name of the Organiser: Nallamuthu Gounder Mahalingam College, Pollachi

Level: International

Role: Participant

Date: 2020-05-18

Name of the Workshop/FDP/Training Programme: Concept Development and Model building for Social Sciences

Name of the Organiser: Bharathiyar University Arts and Science college

Level: National

Role: Participant

Date: 2020-05-12

Name of the Workshop/FDP/Training Programme: MOODLE Learning Management System

Name of the Organiser: V.P Institute of Management Studies & Research,Sangli

Level: National

Role: Participant

Date: 2020-05-12

Name of the Workshop/FDP/Training Programme: How to write effective case study?

Name of the Organiser: ATMIYA UNIVERISTY

Level: International

Role: Participant

Date: 2020-05-02

Name of the Workshop/FDP/Training Programme: E-learning Resource & Teaching Methodology in Education & Research Development

Name of the Organiser: Sri Sai Ram Engineering College, Chennai

Level: National

Role: Participant

Date: 2020-04-27

Name of the Workshop/FDP/Training Programme: Fine Tuning Research Planning Using Elsevier Tools: Science Direct, Scopus and Mendeley

Name of the Organiser: K J Somaiya College of Science and Commerce

Level: National

Role: Participant

Date: 2020-04-25

Name of the Workshop/FDP/Training Programme: Engendering the next generation Educators

Name of the Organiser: Nehru Arts and Science College

Level: National

Role: Participant

Date: 2020-04-23

Name of the Workshop/FDP/Training Programme: Virtual Teaching

Name of the Organiser: Coimbatore Institute of Technology

Level: National

Role: Participant

Date: 2020-04-20

Name of the Workshop/FDP/Training Programme: Self-Development

Name of the Organiser: Sri Sarada Niketan College of Science for Women

Level: National

Role: Participant

Date: 2020-04-20

Name of the Workshop/FDP/Training Programme: Enhancing Soft skills and Personality

Name of the Organiser: NPTEL-AICTE

Level: National

Role: Participant

Date: 2020-02-01

Name of the Workshop/FDP/Training Programme: Enhancing soft skills and Personality

Name of the Organiser: NPTEL-AICTE Faculty Development Programme

Level: National

Role: Participant

Date: 2020-02-01

Awards / Achievements /Others

2008

Name of the Awards/Achievements/Others: Certificate of Honour

Description: Contribution to the Champion's Trophy

Organisation: Axis Bank

Month/Year: 14 March 2008

2006

Name of the Awards/Achievements/Others: Certificate of Recognition

Description: For excellence in the ACTIVE exam

Organisation: Birla Sun Life Insurance

Month/Year: 10 January 2006

2021

Name of the Awards/Achievements/Others: Certificate of Appreciation

Description: For translating the course Design Thinking- A Primer in to the regional language

Organisation: NPTEL Swayam

Month/Year: 09 January 2021

Books

Book Chapters

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2024

Type of the Program: Conference


Role: Presenter


Title: The immortal aura of Au in Indian homes amidst the spike in gold price: An analysis


Date: 2024-12-05


Organising Institution: Institute of Engineering and Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Pick Of A Jewel Among An Assortment Of Jewels- The Indian Way


Date: 2024-12-05


Organising Institution: Institute of Engineering and Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Smart Jewelry-The Emerging Glitter in the Jewelry Market


Date: 2024-02-16


Organising Institution: Bannari Amman Institute of Technology


Level: National


2022

Type of the Program: Conference


Role: Presenter


Title: Why do People Wear and Buy Jewellery? An Insight Into Consumers' Motivation


Date: 2022-02-26


Organising Institution: Institute of Professional Excellence & Management, Ghaziabad


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Reign of the Yellow Metal: Does Gold Really Hold Supremacy in Fine Jewellery?


Date: 2022-01-05


Organising Institution: Vidhya Sagar Women's College


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: A Study on Consumer Preferences of Outlets for Jewellery Buying in Tirunelveli


Date: 2021-07-15


Organising Institution: SRM Institute of Science and Technology, Chennai


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: The Start-Up Jeweller: Strategies Employed and Avenues to Combat COVID-19


Date: 2020-08-27


Organising Institution: Department of Management Studies, Manonmaniam Sundaranar University.


Level: International


2016

Type of the Program: Conference


Role: Presenter


Title: A Study on the Online Behaviour of People With Reference to Personal Branding


Date: 2016-11-25


Organising Institution: Aachi Institute of Management and Entrepreneurial Development


Level: National


Own MPhil / PhD Thesis

1970

Guide Name: DR N RAJALINGAM

Institution: MANONMANIAM SUNDARANAR UNIVERSITY, TIRUNELVELI

Month Year: January 1970

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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