Dr. K.R. Swaroop holds a Ph.D. in Green Marketing. He is an expert in marketing with a focus on sustainability. His research centers on how marketing strategies impact the environment. Dr. Swaroop has published extensively in both national and international journals. His work covers topics like eco-friendly consumer behavior and sustainable business practices. He also explores how digital marketing intersects with environmental consciousness. Dr. Swaroop authored a book on green marketing and has been a part of Christ University since August 2024.