A technical talk on Neuro Marketing was given by Dr. Manikandan Scientist, DRDO. It was conducted on 12/07/2014. Neuro Marketing is a new field of marketing research that studies consumers sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain.
Electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in ones physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response, to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuro marketing research raised interest for both academic and business side.
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