1 |
The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation |
Indian Journal of Marketing |
15-Apr-2024 |
54 / 4 / 60-79 |
Additional information
Category |
Article in Research Journal |
Sole Authored /Co Authored |
Co-Author |
Author Name (s) |
SHIKHA BHAGAT,SHILPA SARVANI RAVI,M V RAM PRASAD |
Title of Article |
The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation |
Name of Journal |
Indian Journal of Marketing |
Volume No |
54 |
Issue No |
4 |
Page No |
60-79 |
URL |
https://indianjournalofmarketing.com/index.php/ijom/index |
Indexing Agency |
ABDC and SCOPUS |
Date of Publication |
15-Apr-2024 |
|
2 |
Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. |
Theoretical and Practical Research in Economic Fields |
29-Mar-2024 |
15 / 1 / 17-30 |
Additional information
Category |
Article in Research Journal |
Sole Authored /Co Authored |
Co-Author |
Author Name (s) |
SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M |
Title of Article |
Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. |
Name of Journal |
Theoretical and Practical Research in Economic Fields |
Volume No |
15 |
Issue No |
1 |
Page No |
17-30 |
URL |
https://journals.aserspublishing.eu/tpref/index |
Indexing Agency |
Scopus |
Date of Publication |
29-Mar-2024 |
|
3 |
Analysis of Health Drinks: What is Satisfying Consumer's Thirst? |
Indian Journal of Management |
01-Sep-2018 |
48 / 9 / 40-54 |
Additional information
Category |
Article in Research Journal |
Sole Authored /Co Authored |
Co-Author |
Author Name (s) |
SHILPA SARVANI RAVI,SHIKHA BHAGAT |
Title of Article |
Analysis of Health Drinks: What is Satisfying Consumer's Thirst? |
Name of Journal |
Indian Journal of Management |
Volume No |
48 |
Issue No |
9 |
Page No |
40-54 |
URL |
https://indianjournalofmarketing.com/index.php/ijom/article/view/131441/0 |
Indexing Agency |
ABDC and SCOPUS |
Date of Publication |
01-Sep-2018 |
|