Faculty

Profile

Dr ANAND SHANKAR RAJA M

MCom, MBA, PGDIB, PhD

COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CENTRAL CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 COVID-19 and students perception about MOOCs a case of Indian higher educational institutions Interactive Technology and Smart Education 08-Dec-2020 18 / 05 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ANAND SHANKAR RAJA M,TOMY K KALLARAKAL
Title of Article COVID-19 and students perception about MOOCs a case of Indian higher educational institutions
Name of Journal Interactive Technology and Smart Education
Volume No 18
Issue No 05
Page No 1-25
URL https://www.scopus.com/sourceid/21100385802
Indexing Agency Scopus
Date of Publication 08-Dec-2020
2 Planned Fashion Obsolescence in The Light of Supply Chain Uncertainty Academy of Strategic Management Journal 15-Feb-2020 19 / 01 / 01-17

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ANAND SHANKAR RAJA M,REENA SUSAN PHILIP,ASWATHY MARY ANIAN
Title of Article Planned Fashion Obsolescence in The Light of Supply Chain Uncertainty
Name of Journal Academy of Strategic Management Journal
Volume No 19
Issue No 01
Page No 01-17
URL https://www.scopus.com/sourceid/19700175176
Indexing Agency Scopus
Date of Publication 15-Feb-2020
3 Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements The Journal of Social Sciences Research 01-Jan-2019 04 / 12 / 718-735

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ANAND SHANKAR RAJA M,KRUSHALI SHAH,NINU JOJO
Title of Article Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements
Name of Journal The Journal of Social Sciences Research
Volume No 04
Issue No 12
Page No 718-735
URL https://www.scopus.com/sourceid/21100870214
Indexing Agency Scopus
Date of Publication 01-Jan-2019
4 Social Media Marketing And Ghost Shopping Approach; A New Business Tool International Journal of Mechanical Engineering and Technology (IJMET) 01-Jan-2018 09 / 01 / 181-189

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ANAND SHANKAR RAJA M,PREETHI SARAH JP
Title of Article Social Media Marketing And Ghost Shopping Approach; A New Business Tool
Name of Journal International Journal of Mechanical Engineering and Technology (IJMET)
Volume No 09
Issue No 01
Page No 181-189
URL https://www.scopus.com/sourceid/21100808402
Indexing Agency Scopus
Date of Publication 01-Jan-2018
5 Job satisfaction of sales representatives in paramedical industry in the city of Chennai International journal of paramedical research and review 15-Jun-2016 02 / 38 / 256-264

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ANAND SHANKAR RAJA M,TAMILARASI
Title of Article Job satisfaction of sales representatives in paramedical industry in the city of Chennai
Name of Journal International journal of paramedical research and review
Volume No 02
Issue No 38
Page No 256-264
URL https://www.scopus.com/sourceid/19700188319
Indexing Agency Scopus
Date of Publication 15-Jun-2016
Sl.No. Title URL Subject Month Year
1 Discovering the Dirty truth behind customer loyalty http://www.marketexpress.in/2021/04/the-dirty-truth-behind-customer-loyalty.html Consumer Behaviour
2 Perks of being a mystery shopper http://www.marketexpress.in/2021/04/perks-of-being-a-mystery-shopper.html#:~:text=Mystery%20shopping%20can%20be%20a,or%20concert%2C%20amusement%20parks%20etc. Commerce and Management
3 Perks of being a mystery shopper https://anandshankarraja.wordpress.com/2019/07/09/perks-of-being-a-mystery-shopper/ Marketing Research
4 The charming beauty of Mamallapuram beach by Anand Shankar Raja and Niranjan. http://anandshankarrajabbm.blogspot.in/2017/06/the-charming-beauty-of-mamallapuram.html Travel and experience
5 Mystery shoppers the silent ghosts measuring customer satisfaction and loyalty http://mysteryshoppersanand.blogspot.in/2017/06/mystery-shoppers-silent-ghosts.html Services Marketing
6 MYSTERY SHOPPING AND MARKETING RESEARCH http://anandshankarrajabbm.blogspot.in/2017/ Marketing/ Services marketing
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology 04/12/2020 Nandha Engineering College, Erode, Tamil Nadu International
2 Conference Participant International Conference on Redefining Human Resource & Marketing Management Perspectives 28/02/2020 Jain Deemed to be University, Bangalore, School of Commerce International
3 Conference Co-presenter First PAN IIT International Management Conference-2018 30/11/2018 Christ University National
4 Conference Presenter Emerging issues in global business research and management practices Cognitive marketing and purchase decision with reference to pop-up and banner advertisement 16/11/2018 Christ University National
5 Conference Presenter Emerging Issues In Global Business Research and Management Cognitive Marketing and Purchase Decision With Reference To Pop-up and Banner Advertisement 16/11/2018 Kirori Mal College University of Delhi National
6 Conference Presenter Jyoti Summit 2018-The Digital World Reaching the society and spreading awareness on digitized services using a service learning approach 27/09/2018 Christ University National
7 Conference Co-presenter Disruptions in Indian Business Environment - Challenges and Opportunities 17/02/2018 St. Joseph's Evening College National
8 Conference Presenter International Conference on REFORMS IN THE GLOBALIZED ERA: NEW VISTAS Role of mystery shopper in retail industry with reference to the city of Chennai 17/02/2017 Patrician college of Arts and Science, Chennai International
9 Conference Presenter Environmental sustainability Home waste management for healthy life and self business intention 14/10/2016 AET College affliated to Periyar University National
10 Seminar Presenter UGC Sponsored International Seminar on Emerging Trends in Business Excellence Business excellence using mystery shopping; a study on problems faced by Aqua bubble top distribution dealers in Chennai 16/09/2016 University of Madras International
11 Conference Presenter Sustainability for business, initiatives, ideas and challenges Mystery shopping for sustainable and transparent banking practices 01/09/2016 MOTHER TERESA UNIVERSITY International
12 Conference Presenter CONFERENCE ON BRAND MANAGEMENT(CBM) Brands are status symbols understanding reality using mystery shoppers/Abstract Indexed in EMERALD INSIGHT 16/04/2016 INDIAN INSTITUTE OF TECHNOLOGY International
13 Conference Presenter Business Research-Exploring service sectors Measures to be taken for better child health care services with special references to PHC centers, Coimbatore 29/09/2015 SRM University International
14 Seminar Presenter Prospects and challenges of women entrepreneurship/ UGC SPONSORED Gender discrimination in entrepreneurship A conceptual frame work 12/03/2015 THE HINDU COLLEGE National
15 Conference Presenter Indian world-class manufacturing the road ahead An empirical analysis on the health consequences due to the consumption of Cafine contained energy drinks with special reference to the city of Chennai 10/03/2015 FATHIMA COLLEGE Autonomous National
16 Seminar Presenter Emerging tends in global and Indian Financial Markets Silent observation for regulating banking issues 06/02/2015 Hindustan college of arts and science International
17 Conference Presenter National conference Mystery shopping to monitor environmental practices for better health, wealth and peace 22/01/2015 Guru Shree Shantivijay college for women National
18 Seminar Presenter Financial strategies for sustainable developement OPTIMUM CAPITAL STRUCTURE FOR VALUE CREATION WITH REFERENCE TO ACC CEMENTS Ltd 20/09/2014 Valliammal college for women Chennai National
19 Conference Presenter HUMAN RESOURCE EXCELLENCE KNOWLEDGE MANAGEMENT IN EDUCATIONAL INSTITUTIONS 27/08/2014 SRM University International
20 Conference Presenter International conference on changing corporate environment Application of Human Capital Management and Knowledge Management in educational institutions. 20/08/2014 Mohammed Sathak College of Arts and Science International
21 Conference Presenter Globalization and consumers/issues and challenges by Center for consumer studies, Indian Institute of public administration New Delhi, sponsored by Department of consumer affairs, Government of India Ethics of CSR 22/07/2011 Bharathiar University International
22 Conference Presenter Challenges and issues in services marketing Tourism services, Transportation services and Telecommunication services a conceptual framework 17/03/2011 SNR College of Arts and Science National
23 Seminar Presenter UGC SPONSORED National Seminar on status of human rights and democracy in industries Human rights (Labour welfare) measures in Tamil Nadu selected plastic firms 11/02/2011 Christ University National
24 Conference Presenter Metamorphosis in modern management METAMORPHOSIS IN HUMAN RESOURCE MANAGEMENT 10/12/2010 SNS College of arts and science National
25 Conference Presenter Service sector-Strategies to Win Global Competition IT and Multimedia issues and challenges 10/11/2010 Bharathiar University International
26 Seminar Presenter National Level seminar on Risk Management Risk Management in Marketing field 08/10/2010 Karpagam University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 "COVID-19 and students perception about MOOCs" A case of Indian Higher Educational Institutions" Virtual Mini Conference 2021 11/03/2021 University of Cincinnati
2 Rapporteur in International Conference on Changing Business Landscape (ICCBL 2019) ANAND SHANKAR RAJA MANIVANNAN 07/02/2019 CHRIST
3 FPDP Talk on Mystery shoppers and mystery shopping a detailed explanation FPDP 07/07/2017 Christ University
4 How to publish in SCOPUS indexed journals Talk on Research & Publication 02/06/2017 Christ University
Sl.No. Title Genre Producer Copyrights
1 An Introduction to Mystery Shopping Marketing Research Self Nil
2 E-content (research) on "Literature review writing" Research Self
3 E-Content (simple way to write literature review) Research self
4 The art of abstraction, mind-mapping and framing suitable research questions Research YouTube
Sl.No. Title Guide Name Institution Month Year
1 Enhancing Job satisfaction through motivation and Emotional Intelligence; A study among mystery shoppers in Chennai DR.R.Angayarkanni SRM University
Sl.No. Title Name of Student Institution Month Year
1 Decision Making Architecture in Consumption of Gold Jewellery in South India Andrea Thomas P Christ University June 2019
2 Need, Want, and Demand typology amongst Gen Alpha; Conjunction with Millennial parent?s purchase decision. Akshay Kumar AV Christ University June 2020
3 A STUDY ON CHANGING TRENDS IN BUSINESS TO CONSUMER E-COMMERCE MARKET IN INDIA PHANEENDRA A Christ University July 2021
Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING ANAND SHANKAR RAJA M,DR UMA VR ,DR ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) ANAND SHANKAR RAJA M,DR UMA VR ,DR ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 17-Sep-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number Application No.202041040245 A
Patent Number 202041040245 A
Field of Invention Learning and Education
2 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING UMA V R,ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 02-Oct-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number 40/2020
Patent Number 202041040245 A
Field of Invention Sustainable Goals
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 30 Minutes Training on "Ouriginal" CHRIST (Deemed to be University) Institutional Participant 21/06/2021
2 Research Conclave SRM Institute of Science & Technology Institutional Invited Resource Person/Trainer 10/06/2021
3 Covid-19 Data Visualization Using Python Coursera (Coursera Project Network) International Participant 20/10/2020
4 Understanding Research Methods Coursera (University of London) International Participant 15/10/2020
5 Impact of Covid-19 on Cost Behaviour in Hospitals Amity University National Participant 25/09/2020
6 FDP On Business Research Skills for Career Development and Nation Building Amity University National Participant 15/09/2020
7 Psychological First Aid Coursera (Johns Hopkins) International Participant 15/09/2020
8 Introduction to Artificial Intelligence Coursera (IBM) International Participant 01/09/2020
9 Application of research in social sciences SRM University Chennai, Department of Commerce National Invited Resource Person/Trainer 06/07/2020
10 Online FDP on Literature Review & Rationalization of Research Methods Christ University Bangalore, Department of Commerce National Organiser & Presenter 02/07/2020
11 An Introduction to Consumer Neuroscience & Neuromarketing Coorsera (CBS) International Participant 01/06/2020
12 Managing Employee Compensation Coursera (University of Minnesota) International Participant 01/06/2020
13 Procrastination to execution Jayawant Institute of Management Studies Pune National Participant 26/05/2020
14 Management Development Program on HR Virtual Learning (Online Mode) Sharadha University National Participant 06/05/2020
15 Introduction to Big Data Coursera (UC San Degio) International Participant 01/05/2020
16 An Introduction to Consumer Neuroscience & Neuromarketing Coursera (Copenhagen Business School) International Participant 01/05/2020
17 Marketing in a Digital World Illinois University (Coursera) International Participant 01/05/2020
18 COVID-19: What You Need to Know (CME Eligible) Coursera (Osmosis) International Participant 15/04/2020
19 Learning to Teach Online Coursera (University of Sydney) International Participant 15/04/2020
20 Gender and Sexuality: Diversity and Inclusion in the Workplace Coursera (University of Pittaburg) International Participant 13/04/2020
21 How to write an effective research paper Udemy Online Learning Platform International Participant 25/03/2020
22 Advanced Training in Master Tableau Udemy Online Learning Platform International Participant 02/01/2020
23 National Level MDP (Data Analysis Through SPSS) JAIN UNIVERSITY National Participant 09/05/2019
24 Intensive Workshop On case Teaching, Writing and Research CHRIST INSTITUTE OF MANAGEMENT, LAVASA PUNE Institutional Participant 12/01/2019
25 Integration of Rubric in Google Classroom Christ University (Media studies and IT services) Institutional Participant 28/11/2018
26 FDP on SEM (Structural Equation Modelling) Center for Advanced Research and Training (CART) Institutional Participant 10/09/2018
27 Faculty Development Program (FDP) on Structural Equation Modelling using AMOS Centre for Advanced Research and Training CART Institutional Participant 10/09/2018
28 QIP on Frontier Areas In Commerce Academic Staff College CHRIST University Participant 21/05/2018
29 two days hands on experience training on SPSS and AMOS Dr. Ravanan/HOD-Statistics/ Presidency College Chennai Institutional Organiser & Participant 12/05/2016
30 Advanced statistical data analysis using SPSS and AMOS PRIMAX FOUNDATION Regional Participant 26/03/2016
31 ACADEMIC AND EXPOSITORY WRITING FOR PUBLICATION AND RESEARCH SRM SCHOOL OF TEACHER EDUCATION Institutional Participant 19/03/2016
32 Research methods and data analysis SPSS Department of Microbiology and Mathematics Regional Participant 18/03/2016
33 FACULTY DEVELOPMENT PROGRAM-RESEARCH METHODOLOGY CRESCENT BUSINESS SCHOOL National Participant 04/05/2015
34 Application of statistical tools (SPSS) Basics Department of Commerce/Vidhya Sagar institutions Regional Participant 31/01/2015
35 INNOVATION IN BUSINESS & NEW VENTURE CREATION IPA-INTERNATIONAL PROFESSIONAL ASSOCIATION National Participant 29/01/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 GOLD MEDAL (BEST RESEARCH PAPER) Research Day celebration (SRM University) Paper presented and also published in SCOPUS/ INTERNATIONAL SCIENCE PRESS SRM INSTITUTIONS 29 February 2016
2 Certificate of Appointment in the Editorial Board Advisory Committee, ESN -International Journal of Economics, Finance and Social Science ESN Publications 01 January 2019
3 Editorial Board (Reviewer) for SCOPUS/ABDC Journal Nominated as one of the editorial review board members for a SCOPUS and ABDC indexed journal Academy of Strategic Management Journal (ASMJ) 22 October 2019
4 Tableau Advanced Training certificate Udemy 17 January 2020
5 Board of Studies Member for Business Administration of PSG College of Arts and Science Board of Studies Member for Business Administration of PSG College of Arts and Science (Representation as an Alumni of the Department of Management Sciences) PSG College of Arts and Science 03 February 2020
6 Indian Commerce Association (Life Time Member) The Indian Commerce Association (ICA)? was founded as the oldest professional body in 1947, the year of national independence Indian Commerce Association 05 March 2020
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published
1 ANAND SHANKAR RAJA M,THERESA NITHILA VINCENT Bandwagon Value-Guilt Matrix (BVG Matrix) : Framework on Bandwagon Effect and Post-Purchase Sentiments of Value or Guilt 25/05/2021
2 MARIE JOSEPH GERARD RASSENDREN,ANAND SHANKAR RAJA M,MYNAVATHI L Application of mystery shopping to monitor MSME's and its Contribution to Economic Development 08/09/2021

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