Programme Details

Master of Arts Media and Communication Studies

  • Bangalore Central Campus
  • Open From : 08-Dec-2024
  • Open Until : 09-Jun-2025
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

Overview

 
 

The Master’s Programme in Media and Communication Studies, with specializations in Advertising & Corporate Communication and Design Thinking & Content Strategy, is meticulously designed to provide a comprehensive educational experience that bridges theory and practice. By integrating theoretical frameworks, professional training, and applied learning, the programme equips students with the critical thinking skills, creative abilities, and strategic insights needed to navigate and excel in today’s rapidly evolving media landscape.

In the Advertising & Corporate Communication specialization, students explore the principles and practices of persuasive communication, branding, public relations, crisis management, and strategic media planning. This specialization focuses on the art and science of building effective communication campaigns for diverse audiences, enhancing corporate reputation, and fostering stakeholder engagement. Through case studies, real-world projects, and industry internships, students gain firsthand experience in crafting compelling messages and managing communication strategies for businesses, NGOs, and public institutions.

The Design & Content Strategy specialization, on the other hand, emphasizes the creative and technical aspects of media production, digital storytelling, and content management. Students delve into multimedia design, user experience (UX), visual communication, and digital content strategy, learning to create engaging and impactful content across various platforms.

The curriculum fosters innovation by combining design thinking principles with strategic content planning, preparing students to meet the demands of digital media environments, from social media campaigns to interactive media projects.

Both specializations are supported by a rigorous curriculum that encourages critical analysis, creative problem-solving, and strategic decision-making. The programme integrates interdisciplinary approaches, drawing from fields such as media theory, sociology, psychology, and business, to offer a well-rounded perspective on media and communication. Students are encouraged to engage in research projects, practical workshops, and industry collaborations that not only enhance their academic knowledge but also provide practical exposure to current trends and technologies in the media world.

Graduates of this programme are well-positioned for dynamic roles in the media industry, including positions in advertising agencies, corporate communication departments, media production houses, digital marketing firms, and public relations consultancies. Additionally, the programme prepares students for academic careers and leadership roles in media education, equipping them with the tools to contribute meaningfully to the advancement of media and communication studies.

 

Why choose this course?

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    Socially Orientated Research Projects

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    Creative and Analytical Writing Skills

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    In-house, NGO and Media Internships

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    Self-directed and Lifelong Learning

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    Multimedia Production for Digital Platforms

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    Professional Excellence in Media Management

 

What you will learn?

 
  • Advertising
  • Corporate Communication
  • Media & SDGs
  • Media Softwares
  • Media & Communication Research
  • Digital Marketing
  • Media Entrepreneurship
  • Digital Humanities and Digital Culture
  • Multimedia Reporting & Storytelling 
  • Communication across Spoken, Written, Visual and the Digital Media
 

Modules

Year 1

  1. From McLuhan to Machine Learning: Media Theories
  2. Methods of Inquiry
  3. From Ideas to Impact: Design Thinking in Communication (DTCS)
  4. Design Principles & Practices
  5. Practical Photography
  6. Building Brands: Communication & Strategy (DTCS)
  7. Principles and Practices of Corporate Communications (ACC)
  8. Principles and Practices of Advertising (ACC)
  9. Writing the News: Reporting & Editing (DTCS)
  10. Digital Humanities & Cyber Culture (ACC)
  11. The Spoken Story: Voice & Presence in Media
  12. Animation in Action
  13. Nation and Its Narratives: India Today
  14. Content and Social Media Marketing  (DTCS)
  15. AI, Algorithms & Audiences (DTCS Elective)
  16. Data in Media: From Mining to Meaning (DTCS Elective)
  17. Understanding Media: Research & Methods
  18. Multimedia Production: Concept to Creation
  19. Writing for Advertising, PR and Corporate Communications (ACC)
  20. Climate Crises, Discourses and Actions (Interdisciplinary Elective)
  21. Corporate Social Responsibility (Interdisciplinary Elective)
  22. Borders, Migrations and Identities  (Interdisciplinary Elective)
  23. In-House Internship
  24. Certificate Courses/ Micro Credentials

Year 2

  1. Criss-Crossing Borders: Global Media & Culture
  2. Content Creation, Law & Ethics
  3. Designing Experiences: UI/UX for Media (DTCS)
  4. Management Principles and Organisational Behaviour (ACC)
  5. Copywriting & Advertisement Campaign Planning (ACC)
  6. Storytelling for Media (DTCS)
  7. Film Studies
  8. Media and the Mind: Psychology of Communication
  9. Management Principles and Organisational Behaviour (ACC)
  10. Copywriting & Advertisement Campaign Planning (ACC)
  11. Dissertation
  12. Project
  13. Media Service Learning Internship
  14. Communication for Social & Behaviour Change
  15. Media Entrepreneurship: Strategy & Innovation
  16. Markets & Media: Storytelling in Business (DTCS)
  17. Public Policy & Public Affairs (ACC)
  18. Seminar: Critical Conversations in Media & Communication 
  19. Capstone Project: Integrated Design and Storytelling (DTCS)
  20. Capstone Project: Advertising/ Corporate Communications (ACC)
  21. Media Internship

 

Career prospects

 
  • Digital Journalist
  • Content Strategist
  • Social Media Manager
  • Advertising & Brand Strategist
  • Public Relations & Corporate Communication Specialist
  • UI/UX Designer & Media Technologist
  • Documentary Filmmaker & Visual Storyteller
  • Communication for Social & Behaviour Change (CSBC) Specialist
  • Media Entrepreneur & Startup Founder
  • Media Researcher & Policy Analyst
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

Candidates falling under any of the below mentioned categories must apply under the International Student Category: 
1. Foreign citizens,
2. PIO card holders and
3. OCI (Dual Citizens)

International students coming from Non-English speaking countries should:
a) produce evidence of passing the qualifying examination in English medium or
b) have IELTS 6.0 with no sub-score below 5.5 or TOEFL (paper) 550, TOEFL (computer) of 213 or TOEFL (IBT) of 79 scores

Candidates without the above pre-qualifications will have to enroll either for
a) Intensive Certificate course in English Language (Full Time) conducted from March to May each year or
b) One Semester Certificate course in English Language (Part Time) conducted after regular class hours from June to December.

Note: The International Student category fee structure is binding for the full duration of the programme and cannot be transferred /changed in between.

Candidates from the above listed categories having pursued Indian Educational qualification and who may have applied under the Indian States Category will have to pay the International Student Category Fee. The decision of the Admission committee is final.
Candidates seeking admission through International Student category (Foreign Nationals/PIO/OCI) will have a separate application process, with the option to apply for any programme at Christ University.
a) Online Application form

Email ID for any clarifications: isc.admission@christuniversity.in

 

PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

Students who fall under any of the following classifications, at the time of application may apply under NRI Student category and be liable to pay the fees applicable to the category for the entire duration of the course.

1. NRI defined under the Indian Income Tax Law
2. Either of the parents is outside India (except Nepal) on Work Permit / Resident Permit.
3. Indian citizen financed by any Institution /  agency outside India, even if parents are Residents of India.
4. Indian Citizen who has pursued studies for qualifying examination in any foreign / Indian syllabus outside India.
5. Indian citizen pursued studies for qualifying examination in foreign syllabi in India.


Note: If only condition 5 is satisfied, and not conditions 1 to 4 above,NRI student category fee will be applicable only for the first year.


For email queries:  nri.admission@christuniversity.in

PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
  • The University does not collect any type of Capitation / Donation other than the fee mentioned in the website.
  • If the Application is incomplete or incorrect, the University Management has the right to reject it.
  • Kindly do not send any original marks cards through post or courier.
  • Ignorance of the Terms, Conditions, and guidelines will not be considered as an excuse for non-fulfillment of any stipulated process.
  • The University shall allot the seat to the selected MBA (Central/Kengeri) candidate in the Bangalore Central campus or Kengeri campus based on the availability of seats.
  • All selected candidates must note that admission is provisional and subject to University rules.
  • It is to be noted that though the fee is fixed for 1 to 2 years, there will be a periodic nominal increase to meet the rise in costs.
  • Fees should be paid within the stipulated date for the first year and before the commencement of final examinations of 2nd semester for the second year.
  • All those admitted to the programme will have to purchase a laptop at their own cost.
  • Admitted student who wish to avail Bank Loan will be provided a recommendation letter on request by presenting the original fee paid receipt to the Office of Admissions.
  • The decision of the Admission Committee is final and binding.
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
For any queries at any given time during the application and admission process, you may contact us through the following Email ID’s:
 
Bangalore Central Campus
The Office of Admissions,
CHRIST (Deemed to be University), Hosur Road,
Bengaluru - 560 029, Karnataka, INDIA
Ph. No: +91 92430 80800
Ph. No:  +91 80 4012 9400
 
Email IDs
Indian candidates: admissions@christuniversity.in
Bangalore Bannerghatta Road Campus
CHRIST (Deemed to be University)
Hulimavu, Bannerghatta Road,
Bengaluru - 560 076, Karnataka, INDIA
 
Ph. No:  080 4655 1306
Email: admissions.bgr@christuniversity.in
Bangalore Kengeri Campus
CHRIST (Deemed to be University)
Kanmanike, Kumbalgodu, Mysore Road,
Bengaluru - 560 074, Karnataka, INDIA

Ph. No:  +91 80 6268 9800, 9802, 9820, 9828
Email: admissions.kengeri@christuniversity.in
Bangalore Yeshwanthpur Campus
CHRIST (Deemed to be University)
Nagasandra, Near Tumkur Road,
Bengaluru 560 073, Karnataka, INDIA

Ph. No:   Ph. No: +91 80 6989 6666 / 6667
Email: admissions.yeshwanthpur@christuniversity.in
Delhi NCR Campus
CHRIST (Deemed to be University),
Mariam Nagar, Meerut Road,
Delhi NCR Ghaziabad - 201003
 
Ph. No: 1800-123-3212
Pune Lavasa Campus
CHRIST (Deemed to be University),
Christ University Road, 30 Valor Court,
PO Dasve Lavasa, Mulshi, Pune - 412112, Maharashtra
 
Ph. No : 1800-123-2009,
Email: admission.lavasa@christuniversity.in
Between: Monday to Friday: 09:00 AM to 04:00 PM, Saturday: 09:00 AM to 12:00 PM
(Office remains closed on Sundays, Government Holidays and Any special events)
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

 

RESULTS AND ADMISSION PROCESS

  1. Results Announcement: The selection process results will be available on the date mentioned in the Important Dates section on the university’s website.
  2. Results Access: Results can be accessed at this link: https://espro.christuniversity.in/Application/
  3. E-Offer of Admission: Selected candidates will receive an E-Offer of admission, which will be valid until the date specified in the offer.
  4. Provisional Admission: Admission is provisional and subject to university rules. Candidates must meet the specific eligibility criteria for their program.
  5. Fee Payment: Selected candidates must pay the fees using Net Banking/Online Banking or Credit Card. They should also download the offer of admission and choose a date and time to complete the admission process in person with a parent at the selected campus.


To process admission:

  1. Select Date and Time: Choose your preferred date and time from the available options.
  2. Campus Admission: Admission must be processed at the campus where the offer of admission is made
  3. Admission has to be processed as per point (1). Admission will not be processed without the presence of CANDIDATE along with mandatory ORIGINAL DOCUMENTS and one full set of black and white photocopies (xerox) of all the documents mentioned below (MANDATORY):
  • Class 10 and Class 12 Marks Statements (Mandatory).
  • Undergraduate Degree Marks Card: (Semester/Year/Consolidated) If results are awaited, then marks card till the last semester/year (Mandatory).
  • Provisional (PDC) or Degree Certificate (DC): If graduated before November 2024, must be submitted by 30 September 2025 or as announced by the office of admissions of the admission year.
  • Transfer Certificate (TC): Of an undergraduate degree from the last qualified institution (Mandatory) must be submitted by 30 September 2025 or as announced by the office of admissions of the admission year.
  • Migration Certificate (MIG): Of an undergraduate degree from a qualifying University (applicable for all candidates except those studying in Karnataka) (Mandatory) must be submitted by 30 September 2025.
  • Entrance Test Scorecard (MBA Programmes): Copy of valid entrance test scorecard (Aug MAT 2024 | Dec MAT 2024 | CAT 2024 | Feb MAT 2025 | CMAT 2025 | XAT 2025 | ATMA 2025 | GMAT 2024 / 2025| GRE 2024 / 2025) (Mandatory)
  • Work Experience: Candidates who are applying for the Dual Degree MBA (CU) + MBA, (THWS, Germany) Programme should submit the work related documents (Joining Letter/Experience Letter with Latest Salary Slip) (Full Time/Family Business also considered) with one or more year of work experience (Mandatory).
    Candidates who are applying for the MBA Executive with less than 2 years of work experience must have the valid test score of (Aug MAT 2024 | Dec MAT 2024 | CAT 2024 | Feb MAT 2025 | CMAT 2025 | XAT 2025 | ATMA 2025 | GMAT 2024 / 2025| GRE 2024 / 2025) (Mandatory)
  • Two Passport Size Photographs: Formal dress, white background.
  • Two Copies of Payment Acknowledgment Receipt: From application status link https://espro.christuniversity.in/Application/
  • Copy of Valid ID Proof (Aadhar, PAN, etc.).
  • Additional Documents for International Candidates:
    • Passport and Visa Details (Mandatory)
    • PIO/OCI Card holders: Have to produce a copy of the PIO / OCI card whichever is applicable (Mandatory).
    • Medical Fitness Certificate (MFC): From any recognized medical practitioner certified by the Medical Council of India
    • Resident Permit (RP): (If available while applying)

 

Make sure to have all the original documents and a full set of black and white photocopies (xerox).

 

  1. Document Submission:
    • All mandatory documents must be submitted for verification.
    • All pending original documents (for exams in March-June 2025) must be submitted to the Office of Admissions by 30 September 2025 or as announced by the office of admissions of the admission year.
    • Failure to submit pending documents will result in termination of admission.
  2. Bank Account Requirement:
    • All admitted students must open an account at South Indian Bank, CHRIST (Deemed to be University) Branch as part of the admission process.
    • Relevant ID proof (Aadhar Card and Pan Card) is required.
  3. University ID Card:
    • The ID card is a smart card that functions as an ID, ATM card, and access card for various facilities.
    • All transactions within the campus, including fee payments, will be processed through this card.
  4. International Students:
    • Must register with the Foreigner Regional Registration Officer (FRRO/FRO) within 14 working days of admission or arrival in Bengaluru.
  5. Commencement of Academic Year:
    • The start date for the academic year 2025 will be communicated during the admission process.
  6. Caution:
    • The university does not authorize any third party to conduct the selection process or offer admissions.
    • Be wary of unauthorized SMS/Emails promising admissions.
  7. Bank Loan Assistance:
    • Admitted students can request a recommendation letter for a bank loan by presenting the original fee paid receipt to the Office of Admissions.
  8. Laptop:
    • Admitted students may need to purchase a laptop if required by their department.

 

  1. Disclaimer:
    • The allocation of students to campuses and programmes, whether in the same or a similar programme of their choice, among CHRIST (Deemed to be University) campuses located in Bangalore (Central, Kengeri, Bannerghatta, and Yeshwantpur), Lavasa (Pune), and Delhi NCR, shall be determined solely at the discretion of the University Management. Such allocation shall consider operational and academic requirements, availability of resources, and the overall interests of the institution. The decision of the Admission Committee regarding campus and programme allocation shall be final, binding under any circumstances. Any Dispute is subject to Bengaluru Jurisdiction only.
  2. Cancellation Process:

 

PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
INSTRUCTIONS FOR SUBMISSION OF ONLINE APPLICATION FORM
 
Candidates are required to apply online only through the University website www.christuniversity.in No other means/mode of application will be accepted.
 
Candidates should thoroughly go through the programme eligibility criteria, etc. before applying.
 
All applicants are required to create a one-time registration ID to be able to apply for the programme of their choice. They can create the Login ID by
 
OR
Through the program of your choice. After selecting the program, you will be redirected to the Registration for New Students Admission page.
 
Step-1 Procedure to Register as a New applicant
  1. One-time registration: This registration allows you to apply for multiple programs using the same Registration ID.
  2. Fill in your details: Enter your name as per your class 10 school certificate, a valid email ID, mobile number, WhatsApp number for further communication, date of birth, and create a password. Reconfirm the password. Ensure all data is correct before submission, as you cannot edit this personal information later. Click on the ‘Register’ button to complete the registration.
  3. Verify with OTP: An OTP will be sent to your mobile number and email ID. Enter the OTP in the given section and click on the ‘Proceed’ button. If you do not find the email in your inbox, check the spam folder.
 
Step-2 Procedure to Login
  1. Login with your credentials: Use your registered email ID and password to log in. Enter them correctly in the respective fields.
  2. Click on the Login button: After entering your details, click on the ‘Login’ button.
  3. Forgot password?: If you forgot your password, click on the ‘Forgot Password’ button and follow the necessary steps to reset it.
 
Step-3 Steps you need to follow to fill out your personal information in the application form:
  1. Select the program: Choose the program and campus to which you want to apply. If there is an option to choose preferences, kindly choose the preference accordingly. All candidates must meet the program specific eligibility criteria. (Eligibility criteria for the program is available on the admissions page on the University website). Ensure all data is correct before proceeding to next step, as you cannot edit this information later.
  2. Photograph: Upload a photo (3.5 cms x 4.5 cms formal dress with white background only not more than 100 kb). Photos with other backgrounds or taken with mobile devices will result in rejection of the application.
  3. Read the terms and conditions: Carefully read the terms and conditions and select the declaration box below.
  4. Personal information: Fill in your personal information, sports achievements (if any), and extracurricular details (if any).
  5. Parent/guardian information: Provide your current and permanent addresses, along with your parent and guardian information.
  6. Educational details: Fill in your educational details and upload clear scanned copies of class 10, class12, undergraduate degree, work experience letter (if mandatory) depending on the program’s eligibility criteria. Applicants in their final year of an undergraduate degree must enter the marks up to the previous semester/year. *Applications with no marks cards, other mandatory documents or unclear scanned copies will be rejected and termed as Not Eligible.
  7. Preview your application: Review the details you have entered. If there are any corrections needed, edit and preview the application form again. Once submitted, the details cannot be corrected, so ensure everything is accurate before submitting.
  8. Select the date and centre for the selection process: Refer to the Important Dates section before filling out the application. Choose the appropriate date and centre for the selection process based on the program you are applying for. No requests for date/venue changes will be entertained.
  9. The application cannot be submitted without filling in all the mandatory fields.
  10. Applicants must save the information as they proceed from page to page.
 
Step-4 Application Fee Payment:
  1. Payment Methods: You can use Net Banking, Credit Card, Debit Card or any UPI for the payment.
  2. Non-Refundable: Applicants must remember that the application registration fee is non-refundable once the application number is generated.
  3. Secure Payment: Make sure you’re on a secure website when entering your payment information.
  4. Application Number: A 9-digit application number will be auto-generated after the successful payment of the application fee.
  5. Payment Failure: In case of payment failure due to a technical error, the application number will not be generated, and any amount deducted will be automatically refunded within 15 business days.
  6. Printing the Application: A copy of the application can be printed anytime from the login until the selection process is completed.
 
Applicants must note:
  1. Documents: Original marks cards of class 10, class12, undergraduate degree provisional/degree certificate and work experience letter, depending on the program’s eligibility criteria and valid ID proof will be verified during the selection process. Applicants in their final year of an undergraduate degree must carry the marks card up to the previous semester/year.
  2. Selection Process: Conducted on the date and venue chosen during the application process or as announced by the office of admissions. The Selection Process will be held in person at the selected date and venue.
  3. All communication will be through the applicant's login only.
 
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
IMPORTANT INFORMATION  – SELECTION PROCESS 2025
APRIL ENTRANCE TEST TIMINGS (IST)-2025
09:00 AM  | 12:00 PM
MAY ENTRANCE TEST TIMINGS (IST)-2025
All Cities (Except Bangalore) 09:00 AM | 12:00 PM
Bangalore 09:00 AM  | 12:00 PM  | 03:00 PM

1. If the entrance test for the 2 or more applications is on the same date and at the same time, you will write one test and the test score will be transferred to the other applications.
2. If the tests are on the same date but at different times or on different dates, the test has to be taken for each application separately.
3. All other processes (SA_MP_PI) will have to be done separately for each application number.
4. Admit Card of all the selection processes will be updated Two or Three Days before the selection process dates
 
UNDERGRADUATE PROGRAMMES
 
ENTRANCE TEST (ET) PROGRAMMES & SELECTION PROCESS
NON-ET PROGRAMMES & SELECTION PROCESS
POSTGRADUATE PROGRAMMES
 
ENTRANCE TEST (ET) PROGRAMMES & SELECTION PROCESS
NON-ET PROGRAMMES & SELECTION PROCESS
 
Once the results are announced Selected Candidates should pay their fee and process the admission. 
Admissions will not be processed without the presence of the candidate and parent/s, along with mandatory ORIGINAL DOCUMENTS within 5 to 7 working days or as published in the offer of admission.
 
NRI_International Selection Process Session-II – (Dubai)
(Applications closing for NRI selection process in Dubai on 29 March, 2025)
NRI selection process in Dubai (11th and 12th April 2025): Result will be published on or before 17-04-2025, by 10PM IST
***********************************************************************************************************************************************************************************************************************************************************
 
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
  • Candidates who have passed the Undergraduate degree examination with 50 % aggregate marks from any recognised University in India or abroad recognised by UGC / AIU are eligible to apply.
     
  • Students appearing for their final degree examinations in March-June 2025 are also eligible to apply (Applicants who are in the last year of their studies should have secured 50% or above aggregate in all the Semesters / Years of Undergraduate Examinations conducted so far).
     
  • Students pursuing an International curriculum must note that eligibility is according to AIU stipulations.

 

PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
1. Admission Registration fee of INR 8000/ (Non-Refundable)
2. Programme fee as per the below table
 
Year
# Karnataka
Other Indian States
NRI
SAARC / AFRICA / PIO / OCI / ASEAN
Other Foreign Nationals
Time of Payment
1
189,000 INR
209,000 INR
306,000 INR
4,400 USD
5,000 USD
Within seven days of declaration of the Selection Process Result
2
189,000 INR
209,000 INR
306,000 INR
4,400 USD
5,000 USD
On or before March 15, 2026
 
# The fee for Karnataka domicile students, as indicated in the table, is the actual fee payable and excludes the scholarship amount.
 
It is to be noted that though the fee is fixed for two years, there may be a periodic nominal increase to meet the rise in costs.
 
1. NRI fee is applicable for the first year for candidates who have studied foreign syllabus (has to be approved by UGC / AIU) in the qualifying examination of study in India. In subsequent years Other Indian States fee will be applicable.
(The above condition is not applicable to NRI and candidates applied under NRI Category).
 
2. NRI fee is applicable for the full duration of the Programme for candidates who;
    2.1. Have pursued and completed their last qualifying exam from outside India.
    2.2. Are NRI and candidates who have applied under the NRI category.
 
3. To claim the Indian category fee, the candidates should have studied last 7 years in India. (Not applicable for OCI, PIO and Foreign Nationals).
 
4. Admission registration fee of INR 8000/- (US $100 for foreign nationals/PIO/OCI) is non-refundable in the event of cancellation of admission. This fee will be apart from cancellation charges if applicable.
 
5. All Candidates If “Selected” after appearing for the final selection process, the fee may be paid through the following option:
  • Payment can be made through Net banking / NEFT / RTGS
  • Payment / Transfer of fees does not guarantee admission.

For the Online Application form, click the below link:
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.
PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

Selection Process

Click Here

 

PO1  Demonstrate depth of knowledge in communication, media and ancillary domains
PO2  Demonstrate theoretical and practical knowledge of multimedia technologies
PO3  Critically engage with different media and communication contexts and venture into social spheres
PO4  Exercise a research aptitude and employ research skills in media and communication contexts
PO5  Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes
PO6  Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution
PO7  Ethically reflect and respond according to different professional and socio-political complexities
PO8  Realise, practice and promote eco consciousness
PO9  Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts

Multimedia Journalism

  • Reflects contemporary journalistic standardsEnables multidimensional knowledge, skill and aptitude enhancement
  • Deepens intellectual rigour, broadens social outlook
  • Opens job opportunities in print, broadcast, online and mobile journalism

Advertising and Corporate Communication

  • Optimises communication across spoken, written, visual and the digital media
  • Attends to modern, tech-savvy, impactful communication contexts
  • Addresses communication needs in technical and corporate set ups with a sharp understanding of consumer and organisational behaviour

By the end of of the MAMCS Design & Content Strategy programme the students will be able to:

PSO1 Apply Design Thinking principles and creative problem-solving approaches to address complex media challenges and foster innovation in dynamic environments.
PSO2 Develop strategic communication skills, aligning content with brand goals while adhering to ethical standards and responding to socio-political complexities.
PSO3 Design visually compelling content and craft engaging narratives that resonate with diverse audiences across digital and traditional platforms.
PSO4 Demonstrate strong research skills and critically engage with media and communication contexts, extending insights into broader social spheres.
PSO5 Gain expertise in cutting-edge tools, including media planning, digital marketing, and analytical platforms to drive data-informed communication strategies.
PSO6 Participate in real-world projects, case studies, and internships, gaining practical insights and mentorship from industry professionals to foster professional growth.
PSO7 Practice and promote eco-conscious values, while embodying secular, egalitarian principles enshrined in the Indian Constitution in both personal and professional contexts.
PSO8 Cultivate a continuous quest for knowledge within media studies and beyond, applying interdisciplinary insights to personal, professional, and societal development.

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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