BRAND MANAGEMENT

 

Course Description:
Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.  

Learning Outcome
•    To expose the students to the concepts, principles, techniques and application of contemporary branding.
•    To provide the students with insights into the design and implementation of branding strategies
•    To help the students to build, measure and manage brand-equity.

Module 1:  Brand
Module 2: Brand Elements
Module 3 Developing A Brand Equity
Module 4: Designing Branding Strategies
Module 5: Branding Strategies

 

Programmes
Open Electives