Faculty

Profile

Dr GURU BASAVA ARADHYA

MPhil, PhD
ASSISTANT PROFESSOR


COMMERCE (Lavasa)
PUNE LAVASA CAMPUS

Name Programme Institution Year of Passing
PhD PhD Shahuji Maharaj University 2010
MPhil MPhil Vinayaka Mission University 2008
PG MBA ICFAI University 2007
Degree BSc Bangalore University 2005
Others PGDCA NIIT University 2002
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Insights and strategic views on grocery retailing with special focus on consumer purchasing power and price positioning-A descriptive study International Journal of Psychosocial Rehabilitation 20-May-2020 24 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Insights and strategic views on grocery retailing with special focus on consumer purchasing power and price positioning-A descriptive study
Name of Journal International Journal of Psychosocial Rehabilitation
Volume No 24
Issue No 10
Page No
URL www.pychosocial.com
Date of Publication 20-May-2020
2 Driving Forces for the Success of Food Ordering and Delivery Apps: A Descriptive Study International Journal of Engineering & Management Research 28-Apr-2020 10 / 2, April Issue /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Driving Forces for the Success of Food Ordering and Delivery Apps: A Descriptive Study
Name of Journal International Journal of Engineering & Management Research
Volume No 10
Issue No 2, April Issue
Page No
URL www.ijemr.net
Date of Publication 28-Apr-2020
3 Ways of Capturing the Rural Market through Effective Advertising and Promotion in India TEST Engineering & Management 09-Feb-2020 82 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Ways of Capturing the Rural Market through Effective Advertising and Promotion in India
Name of Journal TEST Engineering & Management
Volume No 82
Issue No
Page No
URL
Date of Publication 09-Feb-2020
4 Conflux of Product dependency and service in effectiveness of retailer in the channel of distribution in lighting industry with special reference to Bangalore City Journal of XI'AN University of Architecture & Technology 17-Dec-2019 XI / XII /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Conflux of Product dependency and service in effectiveness of retailer in the channel of distribution in lighting industry with special reference to Bangalore City
Name of Journal Journal of XI'AN University of Architecture & Technology
Volume No XI
Issue No XII
Page No
URL
Date of Publication 17-Dec-2019
5 Empirical Study on Perception of consumers about Online Shopping Journal of XI'AN University of Architecture & Technology 16-Dec-2019 XI / XII /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Empirical Study on Perception of consumers about Online Shopping
Name of Journal Journal of XI'AN University of Architecture & Technology
Volume No XI
Issue No XII
Page No
URL
Date of Publication 16-Dec-2019
6 Impact of Retail Store Design and Layout on Consumer Buying Behaviour Journal of Xidian University 20-Nov-2019 13 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Impact of Retail Store Design and Layout on Consumer Buying Behaviour
Name of Journal Journal of Xidian University
Volume No 13
Issue No 12
Page No
URL xadzkjdx.cn
Date of Publication 20-Nov-2019
7 ? Digital Marketing: A study on Artificial Intelligence on the effectiveness & its influence on small retailers & Customer Satisfaction Restaurant business 03-Nov-2019 118 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article ? Digital Marketing: A study on Artificial Intelligence on the effectiveness & its influence on small retailers & Customer Satisfaction
Name of Journal Restaurant business
Volume No 118
Issue No 11
Page No
URL https://www.restaurantbusinessjournal.com/
Date of Publication 03-Nov-2019
8 The dynamics of SQ in the relationship to Virtuous organizations in ITES, Bangalore International Journal of Latest Technology in Engineering & Management 19-Aug-2019 Volume 3 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article The dynamics of SQ in the relationship to Virtuous organizations in ITES, Bangalore
Name of Journal International Journal of Latest Technology in Engineering & Management
Volume No Volume 3
Issue No 2
Page No
URL www.ijltem.com
Date of Publication 19-Aug-2019
9 Dynamics of retailer profit in the channel of distribution in LED lighting industry in Bangalore City International Journal of Human Resource Management and Research 19-Jun-2019 9 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Dynamics of retailer profit in the channel of distribution in LED lighting industry in Bangalore City
Name of Journal International Journal of Human Resource Management and Research
Volume No 9
Issue No
Page No
URL www.tiprc.org
Date of Publication 19-Jun-2019
10 Potent of Sales-Persons, Impact on the Channel of Distribution in Lighting Industry in Bangalore Journal of Advanced Research in Dynamical and Control Systems 09-Apr-2019 11 / 05 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GURU BASAVA ARADHYAGURU BASAVA ARADHYA
Title of Article Potent of Sales-Persons, Impact on the Channel of Distribution in Lighting Industry in Bangalore
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 05
Page No
URL http://www.jardcs.org/index.php
Date of Publication 09-Apr-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Two-Day International Conference on ?Transformation through Innovation and Sustainable Practices to Build Competitive Advantage? A tectonic shift in an education sector by an effective technology tool- A virtual classroom learning in an Indian Scenario 13/08/2020 Jain CMC Business School, Bengaluru International
2 Symposium Participant National Symposium on "Supply Chain Management in the crisis of COVID Pandemic - Towards New Mandates" 06/06/2020 Seshadripuram College, Bangalore. National
3 Conference Presenter Second International Conference on innovations in Technology, Business and Management The Emergent Construct for Spiritual Quotient 07/02/2020 Nagarjuna Group of institutions in Collaborations with Dhaka International University, Bangladesh and MTC Global International
4 Conference Presenter ESN International Conference on multidisciplinary Research Stress the biggest distress in manufacturing sectors 07/02/2020 ESN publications and Lingaya's University International
5 Conference Presenter 25th World Conference on Applied Science, Engineering and Technology Ways of Capturing the rural market through effective Advertising and Promotion in India 29/12/2019 Christ University National
6 Conference Presenter International Conference on Emergence of New Business Practices for Growth, Competitiveness & Innovation A Study on challenges faced by restaurants to maintain quality food with competitive pricing 28/12/2019 Prestige Institute of Management International
7 Conference Presenter International Conference - AI & Cognitive RPA Applications in Business in emerging Economies Impact of HR Analytics on Business Performance - An exploratory study on IT Industry 23/08/2019 Pune Institute of Business Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 ?A Study of Retailer?s Perception On Effectiveness of Distribution Channel of Led Products at Bangalore? SateeshKumar T K Bharathiar University August 2013
2 Study on Attitude towards Online Shopping of Electronic gadgets with respect to branded and unbranded mobile phones with special reference to Gradaute students in Bangalore Surendrantha Reddy C Bharathiar University August 2014
3 Impact and Effectiveness of Spiritual quotient on occupational Stress among Middle level Managers with respect to ITES in Bangalore Santhosh Kumar V Bharathiar University August 2014
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Case Teaching Methods for Active Learning Global Institute of Management Sciences National 25/08/2020
2 Strategic Management for Changing Times Narasaraopeta Engineering College National 06/06/2020
3 Digital Marketing KVCH National 29/05/2020
4 Marketing during Covid-19 Jain University- Center of Management Studies National 28/05/2020
5 Impact of COVID-19 on Indian Economy; Reviewing the RBI measures Global Institute of Management Sciences National 09/05/2020
6 Marketing Analytics: Stand Out by Becoming an Analytics Pro! Udemy National 29/04/2020
7 Changing Role of Education-Up Skilling for the New Economy Board of Industry-Academia Partnership National 25/04/2020
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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