Faculty

Profile

SURESH A S

MCom, MPhil

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CENTRAL CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Intimate theatre for techno-age millennials. Deccan Herald Daily 05/07/2019
2 E-com has redefined fourth ?P? of marketing Deccan Herald Daily 10/10/2018
3 To be or not to be The Sunday Indian Weekly 24/11/2013
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India Indian Journal of Ecology 03-Aug-2021 48 / 16 / 33-37

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,SURESH A S
Title of Article Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 33-37
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
2 Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products Indian Journal of Ecology 03-Aug-2021 48 / 16 / 56-63

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VEDHA BALAJI
Title of Article Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 56-63
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
3 Pan-generation investigation of Sustainability Factors in Conjunction with Personality Aspects Influencing Consumer's Perception towards Sustainable Marketing Indian Journal of Ecology 03-Aug-2021 48 / 16 / 34-39

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VINOD SHARMA
Title of Article Pan-generation investigation of Sustainability Factors in Conjunction with Personality Aspects Influencing Consumer's Perception towards Sustainable Marketing
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 34-39
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
4 F actors Affecting Luxury Brand Consumption and its Impact on Consumer Purchase An Intentions: India Fashion Luxury Goods Sector Perspective Indian Journal of Ecology 03-Aug-2021 48 / 16 / 92-99

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VINOD SHARMA
Title of Article F actors Affecting Luxury Brand Consumption and its Impact on Consumer Purchase An Intentions: India Fashion Luxury Goods Sector Perspective
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 92-99
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
5 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 / 105-113

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VASUDEVAN M,VINOD SHARMA
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No 105-113
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Indexing Agency Scopus
Date of Publication 05-Jan-2021
6 A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective Global Business Review 19-Aug-2019 / online first site / 1-18

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,ANINDYA BISWAS
Title of Article A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective
Name of Journal Global Business Review
Volume No
Issue No online first site
Page No 1-18
URL https://www.scopus.com/sourceid/17600154910
Indexing Agency Scopus
Date of Publication 19-Aug-2019
7 A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective. Journal of Business and Retail Management Research 01-Apr-2019 13 / 3 / 58-69

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,ANINDYA BISWAS
Title of Article A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective.
Name of Journal Journal of Business and Retail Management Research
Volume No 13
Issue No 3
Page No 58-69
URL https://www.scopus.com/sourceid/21100329555
Indexing Agency Scopus
Date of Publication 01-Apr-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
1 Indian Organised retail Conundrum- Part-A Case christ University Institute Of Management
2 Indian Organised retail Conundrum- Part-B Case christ University Institute Of Management
3 Revolution in Indian Organised retail-Saga of a first generation entrepreneur Organised retail was at its infancy and there was dearth of a reference point as people were still flocking to mom and pop stores or kirana stores for their food, grocery and other items. Alpha Rushil started Prosperity Retail Limited by creating a business model which vaguely mirrored Walmart?s ?Every day low price?. It was a smaller scale convenience store format in the 1000 to 1500 square feet area and was quite successful as customers were willing to sacrifice service for competitive price and value for money.1. To gain insights into building of business models in retail. 2. To understand financing levers of start up . 3. To identify and understand the impact of front end operations, operating costs, promotions, pricing and inventory inefficiencies on value chain. 4. To examine the business vertical wise viability Case Institute Of Management, Christ university
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter INTERNATIONAL CONFERENCE ON SUSTAINABLE MARKETING- DELIVERING VALUE 2021, (SMDV 21) Factors of Self Congruity and Personality Traits and its Impact on Buying Behavior of Gen Z : A Personal Care Beauty Products Perspective 05/03/2021 University of Engineering and Management, Kolkata International
2 Conference Presenter 14th NASMEI CONFERENCE 2020 A Study on Organizational and Regional Cultures using Geert Hofstede and Lewis Paradigm and its Impact on Sales and Marketing Performance in Consumer Durables Industry. 20/12/2020 Greatlakes Institute Of Management International
3 Conference Presenter COGNOSCO 2020 Yesbharath:?Saga of a small scale entrepreneur and Fashion Retailer: An Homegrown Apparel brand story.(Kerala,India) 20/11/2020 Christ University National
4 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Factors of Interrelations of Value Chain Stake Holders and its Impact on Value Chain: A FMCG Sector Perspective 07/11/2020 Christ University International
5 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring the Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
6 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Effects of Instagram Influencer Likeability and Personality Traits on Self Concept and its Impact on Consumer buying Intention towards Cosmetic Product 07/11/2020 Christ University International
7 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Factors Affecting Luxury Brand Consumption & its Impact on consumer purchase intentions:A India fashion luxury goods sector perspective 07/11/2020 Christ University International
8 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring The Factors Of Sustainable Marketing And Consumer Personalities Influencing Consumer Behaviour Towards Sustainable Marketing 07/11/2020 Christ University International
9 Conference Presenter Challenges and Opportunities for a Sustainable Future Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
10 Conference Presenter Virtual International Conference on Building Positive Organisations: Challenges & Opportunities for a Sustainable Future Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products 07/11/2020 Christ University International
11 Conference Presenter 1st Rajgiri International conference Exploring Factors of services using servqual paradigm and its Impact on millennials acceptance or rejection towards services of Self-drive Rental 15/10/2020 Rajgiri Business School International
12 Conference Presenter 1st Rajgiri International conference Exploring factors of culture and its impact on consumer behaviour using Lewis Model: A India Perspective 15/10/2020 Rajgiri Business School International
13 Conference Presenter 1st Rajgiri International conference Factors Influencing Adoption of Co-working Spaces ? A Start-up Perspective 15/10/2020 Rajgiri Business School International
14 Conference Presenter 1st Rajgiri International conference Developing consumer brand preference model using Brand Funnel paradigm in the Personal Care Segment 15/10/2020 Rajgiri Business School International
15 Conference Presenter 1st Rajgiri International conference Factors affecting Millennials Advertisement Avoidance Behavior On Social Media 15/10/2020 Rajgiri Business School International
16 Conference Presenter 1st Rajgiri International conference Factors of Self congruity and personality traits in conjunction and its impact on buying behaviour of Gen Z towards Personal care beauty products 15/10/2020 Rajgiri Business School International
17 Conference Presenter 1st Rajgiri International conference Exploring Factors of Services and Its Impact on Consumer Buying Behaviour in the Telecommunication Industry: A Grönroos and Service Quality model Paradigm 15/10/2020 Rajgiri Business School International
18 Conference Presenter 1st Rajgiri International conference Study of factors of store attributes using tricomponent model paradigm and its impact on buying behaviour of millennials towards affordable youth fashion 15/10/2020 Rajgiri Business School International
19 Conference Presenter 1st Rajgiri International conference Multi-Sensory Factors and its Impact on Consumer Buying Behaviour towards Smart phone 15/10/2020 Rajgiri Business School International
20 Conference Presenter 1st Rajgiri International conference Factors of brand and distribution and its combined impact on channel motivation in ready to cook and ready to eat segment 15/10/2020 Rajgiri Business School International
21 Conference Presenter 1st Rajgiri International conference Factors of online shopping and its impact on consumer purchase intention towards grocery shopping through MCommerce. 15/10/2020 Rajgiri Business School International
22 Conference Presenter 1st Rajgiri International conference Factors of store and store brand attributes and its impact on consumer buying intention towards store brands in food and grocery retail 15/10/2020 Rajgiri Business School International
23 Conference Presenter 1st Rajgiri International conference Study on individual personality and brand personality factors using Big 5 personality model and Aaker model paradigm and its combined impact on millennials brand adoption of fast food brands. 15/10/2020 Rajgiri Business School International
24 Conference Moderator/Chair 1st Rajgiri International conference 15/10/2020 Rajgiri Business School International
25 Conference Presenter International conference on harmonizing People Planet Profits Factors of ethnocentrism and its impact on consumer buying intention towards Ayurvedic FMCG products 20/01/2020 Christ University International
26 Conference Presenter 13th International Marketing conference on Marketing Ecosystem and Innovations. Determinants of store attributes and its influence on consumer buying behaviour in value fashion stores using integrated models of SOR,Brand equity and consumer psychology 10/01/2020 Indus Business Academy International
27 Conference Presenter MARKCON 13th Internation conference on "Marketing Ecosystem and Innovation" Contemporary Pedagogical Improvisations In Management Education:A B-School Perspective 09/01/2020 Indus Business Acdemy International
28 Conference Presenter International conference on "Transformational stratigies for Business sustainability" FACTORS OF DIGITAL READINESS AND ITS IMPACT ON ADOPTION OF INDUSTRIAL INTERNET OF THINGS. 04/10/2019 Christ University International
29 Conference Presenter COGNOSCO 8th Case Study Conference Farm veda:"Go to market Saga" 16/08/2019 Christ University National
30 Conference Presenter tenth International conference on Developing organizations for the future:"Reinterpreting the modern business landscape" Factors of technology and artificial intelligence:An integrated approach to value chain 27/06/2019 ICFAI Business School International
31 Conference Presenter 12th NASMEI CONFERENCE 2018 India Perspective on semiotics and its influence on consumer buying behaviour 20/12/2018 Great Lakes Institute Of Management, Chennai International
32 Conference Presenter 12th NASMEI CONFERENCE 2018 Determinants of factors of semiotics and its influence on consumer buying behaviour: Evidence from FMCG Industry 20/12/2018 Greatlakes Institute Of Management International
33 Symposium Presenter 7th International Research Symposium of the Society For Global Business and Economic Development Fear of missing out and internet addiction and their combined influence on online pathological shopping behaviour: Marketing Perspective 17/12/2018 SGBED,USA International
34 Conference Presenter 4th International Conference on Economic Growth and Sustainable Development:Emerging Trends Determinants Of Drivers Of Green Marketing And Its Impact On Consumer Awareness And Purchase Intention: An India Perspective 23/11/2018 SDMIMD, Mysore International
35 Conference Presenter 4th International Conference on Economic Growth and Sustainable Development:Emerging Trends Factors Influencing Adoption Of Green Building In Residential Segment:Evidence From City Of Bangalore 23/11/2018 SDMIMD,Mysore International
36 Conference Presenter International Conference on Commerce and Pharma management Determinants of factors of efficient distribution channel and its impact on channel superior performance: Evidence from Indian Pharmaceutical Industry 27/09/2018 Manipal Academy of Higher Education International
37 Conference Presenter National Conference on Emerging Trends in Business A study of factors of motivation for forwarding content in social media and determine the influence of mavens of social media: Evidence from face-book. 19/02/2018 Christ University National
38 Conference Presenter National conference on Changing Economic and Business Environment in India: Prospects and Challenges A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective. 09/02/2018 Christ Institute Of Management National
39 Conference Presenter National conference on Changing Economic and Business Environment in India: Prospects and Challenges Case study: Go to market strategy (spicerush) 09/02/2018 Christ Institute Of Management National
40 Conference Presenter Sustaining a Competitive Edge in the Changing global Scenario:Challenges, Practices and Innovations A study of Factors of internet addiction and its impact on online Compulsive buying behavior: Indian Millennial perspective 06/02/2018 Christ University International
41 Conference Presenter National Conference on Multifaceted Approach towards New India Impact of Resting Areas on Consumer Store Choice 10/11/2017 Sri Chandrasekharendra Saraswathi Vishwa Mahavidyalaya National
42 Conference Presenter International Conference on Sustaining a competitive edge in the changing Global Scenario:Challenges, Practices and Innovations A study of factors affecting front end operations, in multi-brand retail domestic supermarket under convenience stores format : An insight into customer aligned front end optimisation model frame work. 07/02/2017 Department of Commerce, Christ university and IMA,USA International
43 Participant Cross Functional Decision Making & Business Impact - CIIE / enParadign Solutions / IIMA National
44 Participant Management Education - Learning for results - Gordon F. van der Veen / Christ University Institutional
45 Participant Strategic Management and Industry analysis - Christ Unjiversity Institute Of Management National
46 Participant GCMRM2014 - Management development Institute International
47 Conference Presenter To analyse the Impact of Exponentially Weighted Moving Average Value at Risk in Indian Stock Market - Christ University International
48 Participant NASMEI International Marketing Conference - Great lakes Institute Of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Sales skill training sales and negotiation skills training 17/11/2016 Enterprising Travel agents association
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Successful negotiation:Essential strategies and skills University Of Michigan International Participant 01/06/2020
2 Pricing Strategy Course era International Participant 10/05/2020
3 Brand and Product Management Course era International Participant 06/05/2020
4 Integrated marketing Communications Course era International Participant 04/05/2020
5 Market Research And Consumer Behavior Course era International Participant 01/05/2020
6 Channel and retailing Management course era International Participant 18/04/2020
7 Retail Conclave Institute Of Management National Organiser & Presenter 29/02/2020
8 MDP on Marketing for Sales and Business Development Professionals Christ Institute Of Management Regional Organiser & Presenter 16/01/2020
9 quality improvement program:Pedagogical Leadership Christ University Participant & Presenter 20/05/2019
10 FDP on outcome based education-NBA Sir M Visveswarya Institute Of technology National Participant 17/05/2019
11 MDP-Marketing for Sales and Business development Professionals Institute Of Management Regional Organiser & Presenter 18/01/2019
12 Retail conclave-2018 Institute Of Management Institutional Organiser & Presenter 23/02/2018
13 MDp-MArketing for sales and Business development Professionals Institute Of Mnagement National Organiser & Presenter 12/01/2018
14 MDP on Strategic Foresight with Scenarios Institute Of Management National Participant 05/01/2018
15 Innovative Practices in Teaching, Learning and Evaluation Institute Of Management Participant 24/05/2017
16 "Multivariate analysis and Model construction using SPSS and AMOS" SCSVM University National Participant 04/03/2017
17 Quality improvement program-Research theme Christ University Participant 11/02/2017
18 Quality improvement program-Research theme Christ University Participant 07/01/2017
19 Quality improvement program-Research theme Christ University Participant 20/12/2016
20 Quality improvement program-Research theme Christ University Participant 14/12/2016
21 experiential learning through case analysis christ university - 13/04/2015
22 Quality Improvement Program on "Contemporary Development in Management & Business" Christ University Acdaemic Staff college Institutional - 26/05/2014
23 Pathways to research in management Sri Chandrasekharendra Saraswathi Viswa mahavidyalaya National - 04/04/2014
24 Customer Based Business Strategy IIM, Ahemdabad National - 29/08/2013
25 Workshop on case study Methodology IBS Hyderabad National - 20/05/2013
26 SPSS Basic CART National - -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best paper award International conference Wiley with department of commerce 08 February 2017
2 Best Paper Third best research paper at the International conference on Sustaining a Competitive Edge in the Changing global Scenario:Challenges, Practices and Innovations IMA (Institute of Management Accountants), USA 07 February 2018
3 Best Case study Second prize for best case study entitled Farmveda:"Go to Market saga" at COGNOSCO case study conference Christ University 17 August 2019
Sl.No. Faculties Theme of Consultancy Type
1 SURESH A S "Go to Market Strategy Spice rush" Paid
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020