Faculty

Profile

Dr BRIJESH SIVATHANU

MBS, PGDBM, PhD
PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis Acta Psychologica 24-Feb-2025 254 / April 2025 / 1-14

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BRIJESH SIVATHANU, LEKHIKA SHARMA,NEERAJ KAUSHIK, MOHITA MAGGON
Title of Article Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis
Name of Journal Acta Psychologica
Volume No 254
Issue No April 2025
Page No 1-14
URL https://www.sciencedirect.com/journal/acta-psychologica
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 24-Feb-2025
2 Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory Journal of Business Research 22-Jan-2025 190 / March 2025 / -18

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BRIJESH SIVATHANU,RAJASSHRIE PILLAI,NRIPENDRA P RANA
Title of Article Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory
Name of Journal Journal of Business Research
Volume No 190
Issue No March 2025
Page No -18
URL https://www.sciencedirect.com/journal/journal-of-business-research
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 22-Jan-2025
3 Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing Journal Of Computer Information Systems 22-Oct-2024 / / 1-20

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BRIJESH SIVATHANU,RAJASSHRIE PILLAI,NRIPENDRA P RANA,ILSE STRUWEG
Title of Article Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing
Name of Journal Journal Of Computer Information Systems
Volume No
Issue No
Page No 1-20
URL https://www.tandfonline.com/journals/ucis20
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 22-Oct-2024
4 Drivers and inhibitors of consumers? adoption of AI-driven drone food delivery services International Journal of Hospitality Management 13-Sep-2024 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BRIJESH SIVATHANU,ROBIN NUNKOO,RAJASSHRIE PILLAI,NRIPENDRA RANA
Title of Article Drivers and inhibitors of consumers? adoption of AI-driven drone food delivery services
Name of Journal International Journal of Hospitality Management
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/journal/international-journal-of-hospitality-management
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 13-Sep-2024
5 Assessing factors influencing intentions to use cryptocurrency payments in the hospitality sector Information Technology and People 08-Aug-2024 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BRIJESH SIVATHANU,RAJASSHRIE PILLAI,RAMANPREET,NRIPENDRA RANA
Title of Article Assessing factors influencing intentions to use cryptocurrency payments in the hospitality sector
Name of Journal Information Technology and People
Volume No
Issue No
Page No -
URL https://www.emeraldgrouppublishing.com/journal/itp
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 08-Aug-2024
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Management Perspective Conference 2025 (Impec 2025) The E-commerce and Metaverse: Examining the Potential Use of Metaverse and the Moderating Role of Sustainability Commitment 30/01/2025 IIM Sambalpur International
2 Conference Presenter 13th Annual Conference of Emerging Markets Conference Board (EMCB) and CMEE Driving Forces Behind Rural India's Rooftop Solar Purchases: A Uses and Gratifications Perspective 19/12/2024 IIM Lucknow International
3 Conference Moderator/Chair International Conference on New Age Technologies and Digital Transformation for Sustainable Market Development (NTSMD-2024) 27/07/2024 Christ University International
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Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Public Relations Today: Strategies & Opportunities Nodal Office, CHRIST (Deemed to be University), Thiruvananthapuram National Participant 27/06/2025
2 Mastering the Art of Creating Online Course Centre for Digital Learning, Christ University National Participant 16/06/2025
3 Generative AI for Academic Workflow Automation Amity University, Noida National Participant 09/06/2025
4 Short Term Course on Research Methodology UGC-MMTTC, Sambalpur University National Participant 24/03/2025
5 Generative AI E&ICT Academy, IIT Kanpur (A Joint initiative of MeitY & IIT Kanpur) National Participant 03/02/2025
6 Data Science (ML&AI) E&ICT Academy, IIT Kanpur (A Joint initiative of MeitY & IIT Kanpur) National Participant 27/01/2025
7 Potential Use Cases of Private 5G Bharati Vidyapeeths Institute of Computer Applications and Management BVICAM, New Delhi. International Participant 25/01/2025
8 The Disruption called Gen AI Bharati Vidyapeeths Institute of Computer Applications and Management BVICAM, New Delhi. International Participant 11/01/2025
9 The Power of Storytelling: Enhancing Communication and Innovation Across Careers Bharati Vidyapeeths Institute of Computer Applications and Management BVICAM, New Delhi. International Participant 28/12/2024
10 FDP on "Mastering AI Tools for Faculty Excellence" Dept. of CSE-AI & CSE-AIML VIIT, Pune with IEEE Computer Society Pune Chapter. International Participant 23/12/2024
11 Faculty Development Program on Case Method: Teaching, Writing & Simulation CENTRE FOR CASE RESEARCH & DEVELOPMENT(CCRD), CHRIST UNIVERSITY National Participant 28/11/2024
12 Short Term Course on Research Methodology UGC - MMTTC, Guru Ghasidas Vishwavidyalaya (A Central University), Bilaspur (CG) National Participant 04/11/2024
13 Smart Manufacturing and Industry 4.0: The Future of Production Asian Business School, Noida, Delhi NCR International Participant 21/10/2024
14 Workshop on Econometrics Symbiosis School of Economics, Centre for Sustainability and Management Research International Participant 19/10/2024
15 Workshop on Tableau Dr. D Y Patil Institute of Management Studies, Pune National Participant 19/10/2024
16 Short Term Course on Entrepreneurship and Startup MALAVIYA MISSION TEACHER TRAINING CENTRE DEVI AHILYA VISHWAVIDYALAYA, INDORE National Participant 03/10/2024
17 One week International Faculty Development Program titled AI for Sustainable Development VIIT, Pune, IEEE Region 10 Humanitarian Technology activities, IEEE Pune Section, IEEE Pune Section SIGHT group, IEEE Pune section SIG on Energy and Environmental Engineering International Participant 05/08/2024
18 Five Days International Virtual FDP MEASI Institute of Information Technology, Royapettah, Chennai International Participant 29/07/2024
19 58th SPSR Webinar on 'AI tools for Scientific Writing & Publishing? Society of Pharmaceutical Sciences and Research (SPSR) International Participant 28/07/2024
20 One Week International Faculty Development Program School of Business, Sushant University, Gurugram International Participant 22/07/2024
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