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Dr KRISHNAKISHORE S V

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Influence of advertisement?s controversial element and emotional appeal on customer intention to buy International Journal of Business and Globalisation 02-Jun-2025 39 / 3 / 415-441

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KRISHNAKISHORE S V,VASUDEVAN M,PRABHA KIRAN,JAYANTA BANEJEE
Title of Article Influence of advertisement?s controversial element and emotional appeal on customer intention to buy
Name of Journal International Journal of Business and Globalisation
Volume No 39
Issue No 3
Page No 415-441
URL https://www.inderscience.com/jhome.php?jcode=ijbg
Indexing Agency Scopus
Date of Publication 02-Jun-2025
2 Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image international journal of management and sustainability 16-Apr-2024 13 / 2 / 404-422

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KRISHNAKISHORE S V,SONIA MATHEW,VEDHA BALAJI,SHAILAVI MODI
Title of Article Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image
Name of Journal international journal of management and sustainability
Volume No 13
Issue No 2
Page No 404-422
URL https://www.conscientiabeam.com/journal/11
Indexing Agency Scopus
Date of Publication 16-Apr-2024
3 Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children Cleaner and Responsible Consumption 01-Jun-2023 9 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children
Name of Journal Cleaner and Responsible Consumption
Volume No 9
Issue No
Page No -
URL https://www.sciencedirect.com/journal/cleaner-and-responsible-consumption
Indexing Agency Scopus
Date of Publication 01-Jun-2023
4 Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective International Journal of Electronic Commerce Studies 30-Sep-2022 13 / 3 / 99-118

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE,KRISHNAKISHORE S V
Title of Article Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective
Name of Journal International Journal of Electronic Commerce Studies
Volume No 13
Issue No 3
Page No 99-118
URL https://academic-pub.org/ojs/index.php/ijecs/search
Indexing Agency Scopus
Date of Publication 30-Sep-2022
5 Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore Thailand and the world economy 22-Aug-2022 40 / 3 / 109-128

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KRISHNAKISHORE S V,VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore
Name of Journal Thailand and the world economy
Volume No 40
Issue No 3
Page No 109-128
URL https://so05.tci-thaijo.org/index.php/TER/index
Indexing Agency Scopus
Date of Publication 22-Aug-2022
6 Post pandemic school reluctance - Do children require attention, support, and intervention? Asian Journal of Psychiatry 24-Nov-2021 67 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article Post pandemic school reluctance - Do children require attention, support, and intervention?
Name of Journal Asian Journal of Psychiatry
Volume No 67
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S1876201821003968
Indexing Agency Scopus
Date of Publication 24-Nov-2021
7 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Indexing Agency Scopus
Date of Publication 28-Nov-2020
8 A Scientometric Analysis of Social Entrepreneurship International Journal Of Scientific & Technology Research 17-Dec-2019 8 / 11 / 342-347

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KRISHNAKISHORE S V,DR ANIL KUMAR
Title of Article A Scientometric Analysis of Social Entrepreneurship
Name of Journal International Journal Of Scientific & Technology Research
Volume No 8
Issue No 11
Page No 342-347
URL http://www.ijstr.org/research-paper-publishing.php?month=dec2019
Indexing Agency Scopus
Date of Publication 17-Dec-2019
9 A Scientometric Analysis Of Social Entrepreneurship International Journal of Scientific & Technology Research Volume 17-Dec-2019 8 / 12 / 342-347

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRABHA KIRAN,KRISHNAKISHORE S V,ANIL KUMAR
Title of Article A Scientometric Analysis Of Social Entrepreneurship
Name of Journal International Journal of Scientific & Technology Research Volume
Volume No 8
Issue No 12
Page No 342-347
URL http://www.ijstr.org/final-print/dec2019/A-Scientometric-Analysis-Of-Social-Entrepreneurship.pdf
Indexing Agency Scopus
Date of Publication 17-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Experimental Investigation of Salt Hydrate Phase-Change Material (Shape-Stabilized) Applied to a Solar Collector 978-3-031-63909-8 Sep 2024

Additional information

Type of Book Reference book
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KRISHNAKISHORE S V,VIJEESH VIJAYAN,SRINIVASA P PAI,RASHMI P SHETTY
Title of Book Smart Materials and Manufacturing Technologies for Sustainable Development
Title of Book/Chapter/Article/Case Study) Experimental Investigation of Salt Hydrate Phase-Change Material (Shape-Stabilized) Applied to a Solar Collector
Month/Year Sep/2024
ISBN 978-3-031-63909-8
Pages 189 - 196
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
2 Reference book Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 978-177491686-5 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KRISHNAKISHORE S V,RISHABHA MALVYA,VASUDEVAN M,PRAMOD KUMAR,SHASHIKANT
Title of Book Pharma Marketing and Pharmacoeconomics
Title of Book/Chapter/Article/Case Study) Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
Month/Year Apr/2024
ISBN 978-177491686-5
Pages 53 - 70
Publishing Company/Institution Apple Academic Press - Taylor and Francis
Indexing Agency Scopus
Level International publisher
3 Conference Proceedings Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore 978-981-16-7818-9 Feb 2022

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KRISHNAKISHORE S V,PRABHA KIRAN,JAYANTA BANERJEE,VASUDEVAN M,ARTI CHANDANI ,RAJIV DIVEKAR ,J. K. NAYAK
Title of Book Achieving $5 Trillion Economy of India
Title of Book/Chapter/Article/Case Study) Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore
Month/Year Feb/2022
ISBN 978-981-16-7818-9
Pages 187 - 213
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Navigating AI Frontier in Business: Balancing Economy, Ecology and iIclusion Adoption of Green Home Designs - Bridging the Gap of CSRR 26/12/2024 Pune Institute of Business Management International
2 Conference Participant International Student Research Conference 11/12/2024 Westford University College UAE International
3 Conference Moderator/Chair International conference on new age technologies and digital transformation for sustainable market development 26/07/2024 Christ University International
4 Conference Presenter Student research conference 2024 A study on product trails leading to the development of purchase intention with particular reference to VR and AR techniologies 21/03/2024 Dayanand Sagar college of Arts, Science and Commerce National
5 Conference Presenter Student research conference 2024 Navigating the impact of AI on programmatic advertising in healthcare; consumer perspectives and ethical implications 21/03/2024 Dayanand Sagar college of Arts, Science and commerce National
6 Symposium Participant NEP Implementation in Management Schools 18/11/2021 Christ University National
7 Conference Participant Empowering Educators 11/09/2021 Institute of Company Secretaries of India (ICSI) National
8 Conference Presenter Drivers of Global Economy Investigating Factors Leading to Quality of Worklife at Garment Industry in Bangalore South - A Resolve for Labour Market Issues 23/04/2021 Maharaja Agrasen Institute of Management studies International
9 Seminar Participant Global Business in New Normal Era: Changing Paradigm in Bottom of Pyramid 25/03/2021 Rajiv Gandhi College of Arts, Commerce and Science International
10 Conference Presenter TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 03/12/2020 Nandha College National
11 Conference Participant Faridabad Chapter of NRIC of ICSI 19/09/2020 ICSI National
12 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
13 Seminar Participant Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University National
14 Seminar Participant Professional Excellence and Politics in Institutions and Organizations 28/05/2020 Christ University National
15 Seminar Participant Professional Excellence and Politics in Institutions and Organizations 28/05/2020 Christ University National
16 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
17 Conference Presenter Happiness in Higher Education for Excellence and Holistic Development An Empirical Observation of factors influencing Quality of Work Life at Garment Manufacturing Units in Bengaluru South. 21/11/2019 JAIN University International
18 Conference Presenter HIgher Education Metamorphosis: Quest for Quality An Insight into Benefit and Challenge Factors Adoption of Big Data Analytics by Corporate Sector 04/10/2019 Anekant Institute of Management Studies & Savitri bai Phule Pune University National
19 Conference Presenter Higher Education Metamorphosis: Quest for Quality Overview of consumer preferences towards packed foods (Biscuits) with special reference to package colors 04/10/2019 Anekant Institute of Management Studies & Savitri bai Phule Pune University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Sales Techniques and Customer Engagement Swavalambane Bootcamp 06/06/2024 IIMB NSRCEL
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Eureka Simulation Enparadigm Perfromance Solutions Institutional Participant 15/10/2024
2 Compass Customer Centricity Enparadigm Perfromance Solutions Institutional Participant 15/10/2024
3 Innovative Teaching and Learning Methods Christ University, School of Business and Mgt Institutional Participant 19/06/2024
4 Demystifying AI and Case Study Writing for Business Educators Christ University, School of Business and Mgt Institutional Participant 01/06/2024
5 Style Analysis - DISC and Driving forces Certified Behavior and Mentoring Analyst Institutional Participant 25/11/2023
6 FDP 1 on Case learning Christ University, School of Business and Mgt Institutional Participant 26/06/2023
7 Innovative Teaching and Learning Methods Christ University, School of Business and Mgt Institutional Participant & Presenter 19/06/2023
8 Service - Learning Relevance and Significance in the Light of NEP 2020 Centre for Service Learning (CSL) Regional Participant 15/03/2023
9 Product Management Fundamentals Courera International Participant 01/05/2022
10 Introduction to Data Science eDX International Participant 01/05/2021
11 Marketing Innovative Products and Services Courera International Participant 25/04/2021
12 Microsoft Teams Christ University Institutional Participant 09/07/2020
13 Online teaching Academic Staff College Participant 22/04/2020
14 Learning to Teach Online University of New South Wales - Coursera International Participant 14/04/2020
15 Introduction to Virtual Reality University of London - Coursera International Participant 13/04/2020
16 Machine Learning Algorithms for Decision Making Institute of Management Regional Participant 20/09/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best Paper Award The paper presented was awarded as the best paper award in the category of "Trends in HR and Law of Global Recovery". Maharaja Agrasen Institute of Management 23 April 2021
2 Session Chair I was a session chair in COGNOSCO - Case Study Conference Christ University 05 January 2024
3 Session Chair I was a session chair UNCEN International Conference of Economics and Business ?Challenges of Inclusive Economy and Business Innovation Towards Sustainable Development? Cenderawasih University and Association of International Business and Professional Management 27 October 2023
4 Supervisor Nusantara Worldwide Collaboration Project involving students and lecturers who worked together in Global Virtual Teams for a semester on a business report Association of International Business and Professional Management 03 July 2024
5 Resource Person Delivered a session in a MDP as a resource person Christ University 28 November 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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