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Dr SHRINIVAS

MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender Pacific Business Review (International) 30-Jul-2024 17 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,DR. M. GURUPANDI , DR. R.S.V. RAMA SWATHI, DR. VIN,SHRINIVAS
Title of Article Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender
Name of Journal Pacific Business Review (International)
Volume No 17
Issue No 1
Page No -
URL http://www.pbr.co.in/
Indexing Agency Web of Science
Date of Publication 30-Jul-2024
2 Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review 01-May-2022 7 / 2 / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRINIVAS,LAKSHMY PRIYA K,LEENA JAMES,GOWRI SHANKAR R
Title of Article Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life
Name of Journal International Journal of Professional Business review
Volume No 7
Issue No 2
Page No 1-19
URL https://www.openaccessojs.com/JBReview/issue/view/18
Indexing Agency Scopus
Date of Publication 01-May-2022
3 Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice 09-Feb-2022 15 / 2 / 205-234

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth
Name of Journal International Journal of Management Practice
Volume No 15
Issue No 2
Page No 205-234
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Indexing Agency Scopus
Date of Publication 09-Feb-2022
4 Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice 12-Jan-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth
Name of Journal International Journal of Management Practice
Volume No
Issue No
Page No -
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Indexing Agency Scopus
Date of Publication 12-Jan-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Secured Health Insurance Management 9781394242528 Oct 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHRINIVAS,A. JOSE ANAND, K. KALAISELVI, JYOTIR MOY CHATTERJE
Title of Book Artificial Intelligence‐Based System Models in Healthcare
Title of Book/Chapter/Article/Case Study) Secured Health Insurance Management
Month/Year Oct/2024
ISBN 9781394242528
Pages
Publishing Company/Institution Wiley
Indexing Agency Scopus
Level International publisher
2 Conference Proceedings Machine Learning Approaches for Suicidal Ideation Detection on Social Media 979-835039324-8 Dec 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SHRINIVAS,PRIYA VINOD,JAYANTHI,NANDHINI B,IEEE
Title of Book 2023 4th International Conference on Computation, Automation and Knowledge Management
Title of Book/Chapter/Article/Case Study) Machine Learning Approaches for Suicidal Ideation Detection on Social Media
Month/Year Dec/2023
ISBN 979-835039324-8
Pages 1 - 7
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
3 Conference Proceedings Revolutionizing Waste Management for Corporation is Design and Implementation of an Intelligent Dustbin with Garbage Gas Detection for a Hygienic Environment Using Iot Technology 979-835033647-4 Nov 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) MANASA NAGARAJA,MEGHA PANDEY,PRIYA VINOD,SHRINIVAS,JEYALAXMI M,MULTANI FAIM,HUSAIN SAIF,RITWIKA S,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023
Title of Book/Chapter/Article/Case Study) Revolutionizing Waste Management for Corporation is Design and Implementation of an Intelligent Dustbin with Garbage Gas Detection for a Hygienic Environment Using Iot Technology
Month/Year Nov/2023
ISBN 979-835033647-4
Pages
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
1 Case Report Cases on Effective Digital Marketing for Competitive Organizations Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success 9798369353974 Mar 2025

Additional information

Type of Book Case Report
Type of Work Case Study
Sole Authored/Co Authored Co-Authored
Author Name (s) BARANIDHARAN,SHRINIVAS
Title of Book Cases on Effective Digital Marketing for Competitive Organizations
Title of Book/Chapter/Article/Case Study) Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success
Month/Year Mar/2025
ISBN 9798369353974
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Two Days National Seminar on Enhancing Workforce Readiness for Vision 2047: Reskilling and Upskilling Approaches Preparing the Workforce for the Future: A Review of Innovative Educational Models 20/02/2025 Kalasalingam University National
2 Conference Presenter Varthana: Innovation-An engine for inclusive growth and sustainable development" Seasonality and the month -of-the-year effect: Evidence from the indian stock market 07/01/2025 St Claret college International
3 Conference Participant Digital tranformation-opportunities and challenges in modern world 23/11/2024 Sheshadripuram first grade college National
4 Conference Presenter International conference on reforms in business practices & redefined role of banks- Contemporary issues, challenges & remedies" Does psychological capital moderate the relationship between financial attitude and investment decision making? 08/12/2023 JNN college of engineering National
5 Conference Presenter International conference on reforms in business-Contemporary issues challenges and remedies practices and redefined role of banks Does Psychological capital moderate the relationship between financial attitude and investement decision making? 08/12/2023 JNNC Engineering International
6 Seminar Participant Business accreditation seminar 14/05/2023 AACSB International
7 Conference Presenter 2nd International conference on emerging trends in science,engineering and management Change in Consumer Behaviour towards Online Delivery during Covid-19 Pandemic: Shift from Offline purchase to online shopping 15/07/2021 GM Institute of Technology International
8 Conference Presenter International Conference on Recent Advances in Social Sciences, Humanities,Management and Scientific Research (RAMAS 2021) A Study on Influence of Korean Drama on Indian Consumer Behaviour in Gen Z w.r.t Food & Beverage Industry 05/06/2021 Eudexia Research centre,India International
9 Conference Panelist Synthesize 2019 11/12/2019 Christ University International
10 Conference Presenter 7th International conference on Managing Human resources at the workplace A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. 14/12/2018 Shri Dharmasthala manjunatheshwara Institute for Management Development International
11 Conference Presenter ICSTEM'17 The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU 03/03/2017 KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY International
12 Conference Presenter Changing Role of HRM - The Strategic Opportunities and Challenges The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time 03/03/2016 Jain University National
13 Conference Presenter International conference on sustainable development through business strategy and social sciences Emerging trends in green marketing- Need, Importance and challenges 27/03/2015 Christ University International
14 Conference Presenter Emerging indian scenario harnessing the opportunities Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities 06/02/2015 SVIT National
15 Conference Presenter Emerging trends in commerce and management Stress management in work place- causes, problem and techniques of stress management 29/01/2015 S.E.A College, KR Puram National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Career Guidance Career Guidance 31/05/2023 Carmel Academy
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 CONSUMER PURCHASE INTENTION MEDIATED BY PRODUCT QUALITY AND PRODUCT EVALUATION: APPRAISAL OF ELECTRONIC GADGETS BY THE YOUNG Dr leena James Pacific Academy of Higher Education
2 Consumer Purchase Intention Mediated By Product Quality And Product Evaluation: Appraisal Of Electronic Gadgets By The Young Dr Leena james Pacific Academy of higher Education and Research
Sl.No. Title Name of Student Institution Month Year
1 A STUDY ON EFFECTIVENESS OF TRADITIONAL INSTRUCTIONAL METHODS AND LARGE LANGUAGE MODEL-DRIVEN LEARNING APPROACHES ON STUDENT LEARNING IN HIGHER EDUCATION BHARATH R Christ University September 2024
Sl.No. Title of Invention Inventor(s) Filing Date
1 SMART TELEVISION PRIYA VINOD,SHRINIVAS,VINITHA,ANJU 17-Nov-2023

Additional information

Title of Invention SMART TELEVISION
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) PRIYA VINOD,SHRINIVAS,VINITHA,ANJU
Type of Specification Complete
Type of Patent
Granted/Awarded Date 13-Jan-2024
Publication/Application Date 15-Jan-2024
Application/Filing Date 17-Nov-2023
IPC Number
Publication Number 400132-001
Patent Number 400132-001
Field of Invention MARKETING
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Empirical Study on Understanding the impact and importance of College Uniform (Dress code) SHRINIVAS Internal
2 Perceived service quality and customer engagement: Moderated mediation model of customer satisfaction and loyalty behaviors RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Program (FDP) on Data Analytics and Visualization CHRIST(Deemed to be University) Institutional Participant 02/12/2024
2 1 Day training program for HOD?Coordinators CHRIST(Deemed to be University) Institutional Participant 07/07/2023
3 FDP-I 2023 CHRIST(Deemed to be University) Institutional Participant 26/06/2023
4 7 Day National Level Online Faculty Development Program on ChatGPT & AI Tools for Educators Marian College Kuttikkanam (Autonomous) National Participant 14/06/2023
5 7 Day National Level Online Faculty Development Program on Outcome Based Education (OBE) Nirmala College,Muvattupuzha National Participant 10/05/2023
6 Data analysis using R Programming through online BALA's VV Academy National Participant 23/02/2023
7 The CU regulation for Prevention,Prohibition and redressal of sexual harassment CHRIST(Deemed to be University) Participant 14/02/2023
8 Curriculum Design and Revision with specific focus on OBE CHRIST(Deemed to be University) National Participant 05/12/2022
9 ICT applications in teaching learning BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT International Invited Resource Person/Trainer 16/09/2021
10 FDP I -2021 CEDBEC,HRDC,CHRIST (Deemed to be University) International Participant 16/06/2021
11 QIP on hybrid teaching Staff Development College, CHRIST (Deemed to be University) Participant 02/03/2021
12 Research Training -Online Ministry of Micro,Small and Medium Enterprises-Technology Development Centre (PPDC) International Participant 22/02/2021
13 Brand and Product management Coursera.org International Participant 01/10/2020
14 Market research and Consumer behaviour Corsera.org International Participant 07/09/2020
15 Innovation Ecosystem& Technology, Business Incubation Dayananda Sagar College of Arts Science and Commerce Regional Presenter 12/08/2020
16 Research writing and Publication XIME,Kochi International Participant 23/06/2020
17 Supply Chain Logistics Rutgers University International Participant 01/05/2020
18 Marketing Analytics University of Virginia International Participant 01/04/2020
19 Factor Analysis and Structural equation Modeling Sindhi College National Participant 23/09/2019
20 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) Participant & Presenter 27/05/2019
21 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) Participant & Presenter 20/05/2019
22 Teaching-Learning and Evaluation Christ University Participant 17/05/2017
23 QIP on Multidicilinary research and academic research Christ University Participant 23/05/2016
24 QIP on Contemporary Developments in management education Christ University Participant 30/09/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 SHRINIVAS Market research and profiling, define personas Paid
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

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Mission

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