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Dr GARIKIPARTHI NAGA PHANI VEERABHADRA BABU

MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Navigating the Nexus of Travel Videos and Travel Purchase Intention: Mediation Role of Psychological Factors International Research Journal of Multidisciplinary Scope 30-Jul-2024 5 / 3 / 670-681

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,CHUDAMANI S.,SUMANDATTA S.
Title of Article Navigating the Nexus of Travel Videos and Travel Purchase Intention: Mediation Role of Psychological Factors
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 5
Issue No 3
Page No 670-681
URL https://www.irjms.com
Indexing Agency Scopus
Date of Publication 30-Jul-2024
2 Examining the Technological Progress and Consumer Based Brand Equity of Indian Deemed to be Universities Nanotechnology Perceptions 04-Jun-2024 20 / S5 / 429-434

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,RAMA KRISHNA KOMPELLA,PERI PINAKAPANI
Title of Article Examining the Technological Progress and Consumer Based Brand Equity of Indian Deemed to be Universities
Name of Journal Nanotechnology Perceptions
Volume No 20
Issue No S5
Page No 429-434
URL https://nano-ntp.com/index.php/nano
Indexing Agency Scopus
Date of Publication 04-Jun-2024
3 Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector International Journal of Marketing, Communication and New Media 01-May-2024 14 / Special Issue / 86-107

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,CHUDAMANI SRIRAMNENI,SUMAN DATTA SRIRAMANENI
Title of Article Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector
Name of Journal International Journal of Marketing, Communication and New Media
Volume No 14
Issue No Special Issue
Page No 86-107
URL http://u3isjournal.isvouga.pt/index.php/ijmcnm
Indexing Agency Web of Science
Date of Publication 01-May-2024
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Enhancing Human Resource Management Practices in Marketing Companies Using Dual Graph Attention Networks 979-8-3315-0845-6 Apr 2025

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,DHANALAKSHMI K,NONE
Title of Book IEEE XPLORE
Title of Book/Chapter/Article/Case Study) Enhancing Human Resource Management Practices in Marketing Companies Using Dual Graph Attention Networks
Month/Year Apr/2025
ISBN 979-8-3315-0845-6
Pages 1 - 6
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Second International Conference on Recent Trends in Science, Technology and Management (ICRTSTM) 2025 Drivers of Green Purchase Intention: Role of Product Knowledge, Environmental Awareness, and Media Exposure 30/06/2025 Bharati Vidyapeeth's College of Engineering for Women (BVCOEW) International
2 Conference Presenter International Conference on Business Innovation, Transformation and Sustainability Enhancing Users? Continuance Use intention of online Travel Platforms: The role of Relationship Quality 23/05/2025 SGT University International
3 Conference Presenter 3rd International Conference on Integrated Circuits and Communication Systems Enhancing Human Resource Management Practices in Marketing Companies using Dual Graph Attention Networks 21/02/2025 Sri M Visvesvaraya College of Engineering International
4 Conference Presenter 18th ISDI Conference on the theme " Navigating the AI Frontier in the Business: Balancing Economy, Ecology and Inclusion Modelling the Influence of Fashion Consciousness and Perceived Social Risk on Consumer Purchase Intentions 26/12/2024 Pune Institute of Business Management International
5 Conference Presenter International Conference on Advance Computing and Ingenious Technology in Engineering Science Digital Marketing Strategies for High-Tech Products: Digital and Social Media Marketing Research 19/12/2024 ITS Engineering College, Greater Noida International
6 Conference Presenter Interrnational Conference on Advance Computing and Ingenious Technology in Engineering Technology Customer Journey Mapping in Engineering Services 19/12/2024 I.T.S. Engineering College, Greater Noida International
7 Conference Presenter International Conference on Advance Computing And Ingenious Technology In Engineering Science-ICACITES-24 Innovative Product Design and Market Success: Exploring Relationship Between Engineering Excellence and Marketing Effectiveness 19/12/2024 ITS Engineering College, Greater Noida International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Mobile Phone Purchase Behaviour in Visakhapatnam City Prof. V Krishna Mohan Jawaharlal Nehru Technological University
Sl.No. Title Name of Student Institution Month Year
1 A Study on User's Intention to Continuous Usage of Online Travel Platforms in India Chudamani S. GITAM (Deemed to be) University May 2025
Sl.No. Title of Invention Inventor(s) Filing Date
1 Computing device for work allocation in exam office to assort invigilation duties CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,PRADEEP KUMAR S V ,SANDHYA D,AJITHA KRISHNAPRASAD,RAHUL R KURUP,JAYA SHANKAR,GIREESH KUMAR 21-Nov-2024

Additional information

Title of Invention Computing device for work allocation in exam office to assort invigilation duties
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,DHANALAKSHMI K,JOJI CHANDRAN O,GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,PRADEEP KUMAR S V ,SANDHYA D,AJITHA KRISHNAPRASAD,RAHUL R KURUP,JAYA SHANKAR,GIREESH KUMAR
Type of Specification Complete
Type of Patent
Granted/Awarded Date 30-Nov-2024
Publication/Application Date 30-Nov-2024
Application/Filing Date 21-Nov-2024
IPC Number
Publication Number 6406115
Patent Number 6406115
Field of Invention 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT , 02 DATA PROCESSING EQUIPMENT
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 "Deep Learning and Generative Al for Managers" CENTRE FOR EXECUTIVE EDUCATION (CEE), Christ University National Participant 01/02/2025
2 Artificial Intelligence, Machine Learning & Deep Learning Edgate Technologies and Christ University Institutional Participant 22/01/2025
3 Programming for Everybody (Getting Started with Python) University of Michigan International Participant 01/11/2024
4 Oracle SQL Practice Course Learn Quest International Participant 21/09/2024
5 Workshop on Business Intelligence using Power BI Skill Nation National Participant 20/07/2024
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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