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Dr JACOB JOSEPH K

MA, MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Impact of Humour in advertising: A study based on Zoo-Zoo advertisement of Vodafone Global Journal of Management and Entrepreneurship Biannual 04/04/2014
2 Making Sense of Hopla The Sunday Indian -
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Influencer Marketing and Consumer Behaviour: A Systematic Literature Review Vision 21-Aug-2022 / / 1-20

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K,ASWATHI K V
Title of Article Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
Name of Journal Vision
Volume No
Issue No
Page No 1-20
URL https://journals.sagepub.com/home/vis
Indexing Agency Scopus
Date of Publication 21-Aug-2022
2 Customer Engagement ? A Literature Review Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi 01-Oct-2021 54 / 10 / 487-499

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JACOB JOSEPH K
Title of Article Customer Engagement ? A Literature Review
Name of Journal Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi
Volume No 54
Issue No 10
Page No 487-499
URL https://tianjindaxuexuebao.com/0493-2137-tju-v54-i10/
Indexing Agency Scopus
Date of Publication 01-Oct-2021
3 Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru Journal of Advnced Research in Dynamical & Control Systems 18-Dec-2019 12 / 01 / 715-721

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K,N. ANANTHA PADMANABHA
Title of Article Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru
Name of Journal Journal of Advnced Research in Dynamical & Control Systems
Volume No 12
Issue No 01
Page No 715-721
URL https://www.scopus.com/sourceid/20500195215
Indexing Agency Scopus
Date of Publication 18-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Emerging Trends in Business & Management Determinants of customer churn in the over-the-top video platforms: A conceptual Model 24/02/2023 SSN School of Management International
2 Conference Presenter International Conference on Emerging Trends in Business & Management Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model 24/02/2023 SSN School of Management International
3 Conference Presenter The International Conference on the Impact of Covid-19 on the Economy and Society 10-12 October 2022 Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study 10/10/2022 The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, Muscat International
4 Conference Keynote Speaker Virtual National Marketing Conference Marketing Paradigm, Post COVID- 19 20/01/2022 Christ University National
5 Conference Presenter Le novit? 2K21 Innovative Management Practices Post Covid- Trends & Challenges 21/10/2021 Musaliar Institute of Management, Pathanamthitta International
6 Conference Presenter International Conference The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements 06/08/2021 Christ University International
7 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective? by Dr Paul Hong 28/08/2020 Christ University International
8 Conference Presenter ICEMBM 2019 (Emerging Trends in Modern Business and Management ) Emotional Intelligence of Women, IT Professionals in Bangalore 01/03/2019 SASTRA Deemed to be University International
9 Conference Moderator/Chair International Conference on changing Business Landascape 06/02/2019 Christ University International
10 Seminar Presenter Seminar on Emerging Trends in Business Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups 22/02/2018 Christ University Institutional
11 Seminar Presenter Seminar on Emerging Trends in Business Customer Perception and Preference towards Online Grocery Shopping 22/02/2018 Christ University Institutional
12 Conference Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty 19/02/2018 Christ University National
13 Seminar Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City 19/02/2018 Christ University National
14 Conference Moderator/Chair International Conferrence on Emerging Trends in BUsiness 16/02/2017 Christ University International
15 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores 16/02/2017 Christ University International
16 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness Potential of electric Vehicles in Indian Markets 16/02/2017 Christ University International
17 Conference Presenter Conferrence on Emerging Trends in BUsiness The impact of Green marketing on consumer buying Behaviour in Automobile sector 16/02/2017 Christ University International
18 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer Satisfaction in the retail chain 16/02/2017 Christ University International
19 Presenter Conferrence on Emerging Trends in BUsiness Impact of Flash Sale promotions on millenials with reference to Snap Fitness 16/02/2017 Christ University International
20 Conference Presenter International Conference on Emerging Trends in Business 2017 (ICETB 2017) A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores 16/02/2017 Christ University International
21 Seminar Presenter International Conferences on Management Challenges and Trends in the Digital Era Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores 17/01/2017 Narsee Monjee Institute of management Studies International
22 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur 16/02/2016 Christ University International
23 Seminar Presenter Administration ,Cluster Level - Christ University Regional
24 Seminar Presenter Customer Perception Towards Puma - Christ University National
25 Seminar Presenter Customer Satisfaction in the Banking Industry: The International Bank of Quatar - Christ University National
26 Seminar Presenter Impact of branch of study of college students on their Entrepreneur skills- An empirical study - Christ University National
27 Conference Presenter Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman - Christ University National
28 Conference Presenter Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman - Christ University National
29 Conference Presenter A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu - Christ University International
30 Seminar Presenter Impact of Experimental Marketing Vs Conventional Marketing - Christ University National
31 Seminar Presenter Impact of Referral Marketing on the small and Medium Scale firms in Bangalore - Christ University National
32 Seminar Presenter Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore - Christ University National
33 Participant D'Forum 2010-Envisioining Indian Management Though - CUIM, Kengeri Campus Regional
34 Conference Presenter Microfinance in India: A Retrospect - Christ University Institutional
35 Seminar Presenter EMERGENCE OF VIRAL MARKETING - Christ University National
36 Seminar Presenter RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES - Christ University National
37 Participant Contomporary Research Methods in Management - CU Academic Staff College and Department of Management Studies Institutional
38 Seminar Presenter Performance management in Indian Retail Sector - Christ University National
39 Conference Presenter Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd - Christ University National
40 Conference Presenter Emergence of retailing - Christ University National
41 Conference Presenter Crisis Leadership-A trigger for change - Christ University International
42 Participant Worshop on paper writing - IIT Madras National
43 Seminar Presenter The impact of workload and autonomy on personal effectiveness of college teachers of higher education. - Christ University National
44 Conference Presenter Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu. - Christ University National
45 Conference Presenter Factors Influencing Customer decision in purchasing residential property in Bengaluru. - Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Opportunities and challenges of Rural Marketing in India Guest Talk 19/12/2022 Jayaraj Annapakiam College for Women
2 Empathy and active Listening 09/04/2021 RNS Global University
3 The New Normal Marketing 01/08/2020 TIPS School of Management
4 Empathy, active listening and commitment Faculty Development programme 20/05/2015 Christ Central School Tiruvalla, Kerala
5 Marketing Policy and Management: An Overview Seminar on Strtergic Management 17/03/2014 Saintgits College of Applied Sciences
6 Empathy and active listening Seminar for students ( Invited Talks) 09/07/2013 Osteen College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Expectation and Perceptive Performance Difference of Service Delivery by Organised Retail Stores in Bengaluru- An Analysis Dr Vikas Sharma NIMS University
Sl.No. Title Name of Student Institution Month Year
1 Persuasive Effect of Influencer Post on Consumer Buying Behavior of Cosmetic Brands ASWATHI K V Christ University January 2023
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Institutional Pressures on ICT adoption among small and medium enterprises in Bengaluru JACOB JOSEPH K Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 QIP CHRIST University Participant 02/03/2021
2 webinar NIDM International Participant 20/09/2020
3 webinar Institutional Participant 09/07/2020
4 webinar Institutional Participant 30/06/2020
5 QIP Academic Staff College Participant 22/04/2020
6 Coursera Coursera International Participant 01/04/2020
7 FDP- Innovative Teaching Pedagogy TIPS School of Management Institutional Invited Resource Person/Trainer 04/01/2020
8 Guest lecture Series TIPS School of Management Invited Resource Person/Trainer 24/08/2019
9 Skillful Interpersonal Communication At Work ICFAI Business School National Participant 29/07/2019
10 Rubrics Intergration in Class Rooms Media Studies and IT Services Institutional Participant 19/06/2019
11 FDP Christ Academy Institute of Advanced Studies, Bangalore Institutional Invited Resource Person/Trainer 17/06/2019
12 Developing Academic Ecosystem: Pedagogic Practices and Research Culture Academic Staff College Participant 20/05/2019
13 Principles of Operations Management ICFAI Business School National Participant 08/04/2019
14 Google Classroom CHRIST (Deemed to be University) Institutional Participant 16/11/2018
15 21st Century Professional Development Skills CHRIST (Deemed to be University) Participant 19/05/2018
16 Commodity Market-Current Trends and Challenges Dept. of Management Studies Institutional Participant 08/12/2017
17 Faculty Knowledge programme IBS National Participant 21/07/2017
18 Case base Teaching,writing and Publication Christ Institute of Management, Lavasa, Pune National Participant 15/07/2017
19 Teaching,learning and evaluation CU Academic Staff College Participant 22/05/2017
20 Leadership CSA Christ university Presenter 17/05/2017
21 Research, publication, Writing paper, and Project Proposal. CU-Academic Staff College Institutional Organiser & Presenter 23/09/2016
22 Workshop on case writing IIT Madras National - 12/09/2015
23 Worshop on Proposal Writing Skills IIT Madras National - 12/09/2015
24 Integrating quality into mangement education through Research CU Academic staff college - 14/04/2015
25 Two Days worshop on Case writing School of Management, Sri Krishna Instutions, Coimbatore National - 06/02/2015
26 Contemporary Research Methods in Management CU-Academic Staff college and Department of Management Studies - 17/03/2014
27 SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT Christ University National - 20/12/2013
28 FDP Deanary of Commerce and Management Institutional - 01/10/2013
29 Leadership Simulation Workshop Paradigm Knowledge Solutions Regional - 18/03/2013
30 Workshop- When your Brand is your Business- B2B Branding We school, Bangalore /Hans Seidel Germany/ FICCI National - 13/11/2009
31 Workshop-Research Methodology and Project Guidance St. Claret College, Bangalore-13 National - 25/02/2009
32 Research Business Techniques Department of Management Studies, Christ university,Bangalore Institutional - -
33 Workshop on Publication and getting published Christ University, bangalore Institutional - -
34 Effective Speaking Christ University , Bangalore Institutional - -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Coursera Crafting an effective writer (Statement of accomplishment with distincton English Department, MT.Sanjacinto College August 2014
2 Life Time Achievrment Award, Mayas Academic Excellence Awards Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals 22 December 2019
3 Life Time Achievement Award CHRIST University 31 December 2019
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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(Deemed to be University)

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