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Dr RASHMI RAI

MBA, PGCM, Mphil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review 01-May-2022 7 / 2 / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRINIVAS,LAKSHMY PRIYA K,LEENA JAMES,GOWRI SHANKAR R
Title of Article Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life
Name of Journal International Journal of Professional Business review
Volume No 7
Issue No 2
Page No 1-19
URL https://www.openaccessojs.com/JBReview/issue/view/18
Indexing Agency Scopus
Date of Publication 01-May-2022
2 Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication Journal of Content, Community and Communication 15-Dec-2020 12 / / 159-168

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRUTI TRIPATHI
Title of Article Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication
Name of Journal Journal of Content, Community and Communication
Volume No 12
Issue No
Page No 159-168
URL https://www.amity.edu/gwalior/jccc/
Indexing Agency Scopus
Date of Publication 15-Dec-2020
3 What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research 15-Nov-2019 8 / 11 / 367-373

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K
Title of Article What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals
Name of Journal International Journal of Scientific & Technology Research
Volume No 8
Issue No 11
Page No 367-373
URL http://www.ijstr.org/research-paper-publishing.php?month=nov2019
Indexing Agency Scopus
Date of Publication 15-Nov-2019
4 Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study Prabandhan: Indian Journal of Management 01-Oct-2017 10 / 10 / 53-61

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRUTI TRIPATHI
Title of Article Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study
Name of Journal Prabandhan: Indian Journal of Management
Volume No 10
Issue No 10
Page No 53-61
URL http://www.indianjournalofmanagement.com/index.php/pijom/article/view/118815
Indexing Agency Scopus
Date of Publication 01-Oct-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Revisiting the efficacy of policies in the Indian primary healthcare sector: Interventions and approaches during the COVID-19 pandemic 978-0-323-99878-9 Jun 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,DR PRIYANKA SINGH,ARTURAS KAKLAUSKAS,AJITH ABRAHAM,KINGSLEY OKOYE,SHANKRU GUGGARI
Title of Book LESSONS FROM COVID-19 Impact on Healthcare Systems and Technology
Title of Book/Chapter/Article/Case Study) Revisiting the efficacy of policies in the Indian primary healthcare sector: Interventions and approaches during the COVID-19 pandemic
Month/Year Jun/2022
ISBN 978-0-323-99878-9
Pages 139 - 168
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
2 Reference book Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks 978-3-030-89415-3 Feb 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K,NADIA MANSOUR , LORENZO M. BUJOSA VADELL
Title of Book Finance, Law and the Crisis of COVID-19 An Interdisciplinary Perspective
Title of Book/Chapter/Article/Case Study) Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks
Month/Year Feb/2022
ISBN 978-3-030-89415-3
Pages 107 - 121
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
3 Reference book Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 Jan 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) LAKSHMY PRIYA K,RASHMI RAI,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T,KUDAL P
Title of Book Pandemic, Lockdown, and Digital Transformation
Title of Book/Chapter/Article/Case Study) Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19
Month/Year Jan/2022
ISBN eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030
Pages 175 - 196
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
4 Reference book Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 Jan 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T
Title of Book Pandemic, Lockdown, and Digital Transformation
Title of Book/Chapter/Article/Case Study) Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19
Month/Year Jan/2022
ISBN eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030
Pages 175 - 196
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Two days International Conference on Social Sciences and Business Research Impact of Gender stereotypes in education system on Career Choices: A Study on selected Indian schools 06/03/2023 SRM Institute of Science and Technology International
2 Conference Presenter Two days International Conference on Social Sciences and Business Research What Fuels the Employees in Startups? Hybrid/Colocated/Virtual working environment towards Efficiency 06/03/2023 SRM Institute of Science and Technology International
3 Conference Presenter EMERGING PARADIGMS OF BUSINESS ACTIVITIES POST COVID - 2020 Unlocking the Post Covid 19 Working Condition and personnel Expectation towards Employee Efficiency in Start -Ups. 26/08/2022 T John College National
4 Conference Presenter Advancing Management:Innovation ,Engagement & Impact in the post COVID era Making An Offer, You Cannot Refuse': The Socio-Cultural Value Of Bargaining In The Indian Subcontinent (North And South Zones) 06/08/2021 KIET Group of Institutions International
5 Conference Presenter International Virtual Conference On Entrepreneurship During Challenging Times: Strategies For Success & Sustenance In Technical Sesssion: Entrepreneurship In Difficult Times The domino effect of the pandemic on third sector and reflections on growth strategy 19/06/2021 Mohanlal Sukhadia University,Udaipur,Rajasthan International
6 Conference Presenter Synthesize Sustaining Workers in Healthcare: The Importance of Work-ability in an Indian Context 13/12/2019 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 COST EFFECTIVE SYSTEM FOR HUMAN RESOURCE MANAGEMENT WITH EMPLOYEE MONITORING LAKSHMY PRIYA K,RASHMI RAI,SIDHARTHA SEKHAR DAS,LADVA VIPUL,RAI PRITI,RAWAT VIMALA,VAGELA CHETANSINGH 01-Aug-2022

Additional information

Title of Invention COST EFFECTIVE SYSTEM FOR HUMAN RESOURCE MANAGEMENT WITH EMPLOYEE MONITORING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) LAKSHMY PRIYA K,RASHMI RAI,SIDHARTHA SEKHAR DAS,LADVA VIPUL,RAI PRITI,RAWAT VIMALA,VAGELA CHETANSINGH
Type of Specification Complete
Type of Patent
Granted/Awarded Date 19-Aug-2022
Publication/Application Date 01-Aug-2022
Application/Filing Date 01-Aug-2022
IPC Number
Publication Number 20 2022 104 349
Patent Number 20 2022 104 349
Field of Invention radio frequency tag based human resource management
2 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD OF TAKING FEEDBACK THEREOF AKHILESH TIWARI,RASHMI RAI,LAKSHMY PRIYA K,SHRUTI TRIPATHI,VED PRAKASH 17-Feb-2022

Additional information

Title of Invention CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD OF TAKING FEEDBACK THEREOF
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) AKHILESH TIWARI,RASHMI RAI,LAKSHMY PRIYA K,SHRUTI TRIPATHI,VED PRAKASH
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 18-Mar-2022
Application/Filing Date 17-Feb-2022
IPC Number
Publication Number 202241008325
Patent Number 202241008325
Field of Invention COMPUTER SCIENCE
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Relationship between Counter Productive Behavior and Big Five Personality Types RASHMI RAI Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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