Course Description:
To provide a basic understanding to the students about the advertising industry and use of advertisement in today’s business world.

Learning Outcome
•    To help students appreciate different types of advertising and its effect on the product
•    To help students in developing their creativity through designing of advertisements.

Module 1: Introduction to Advertising
Module 2: Consumer Behaviour
Module 3: Creativity in Advertising
Module 4: Designing Ads
Module 5: Global Advertising


Open Electives