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Dr VINNARASI B

MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF HUMANITIES AND PERFORMING ARTS
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Impact of Information and Communication Technology on Higher Education with special reference to Self Financing Institutions. souvenir Annual 26/10/2013
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol Multidisciplinary Reviews 16-Aug-2024 7 / 12 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MANISH KUMAR SRIVASTAVA,VINNARASI B
Title of Article Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol
Name of Journal Multidisciplinary Reviews
Volume No 7
Issue No 12
Page No -
URL https://malque.pub/ojs/index.php/mr/index
Indexing Agency Scopus
Date of Publication 16-Aug-2024
2 A Study of Financialization of Commodity Markets in India International Conference on Newer Engineering Concepts and Technology (ICONNECT-2023) 12-Jul-2023 399 / E3S Web Conf / 15-

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VINNARASI B
Title of Article A Study of Financialization of Commodity Markets in India
Name of Journal International Conference on Newer Engineering Concepts and Technology (ICONNECT-2023)
Volume No 399
Issue No E3S Web Conf
Page No 15-
URL https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07011.pdf
Indexing Agency Scopus
Date of Publication 12-Jul-2023
3 The Effect of Merger, Acquisition and Covid-19 on Customers Service of Union Bank of India in Delhi Psychology and Education 24-Dec-2020 58(2) / 9880-9887 / 9880-9887

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAMILA S,VINNARASI B
Title of Article The Effect of Merger, Acquisition and Covid-19 on Customers Service of Union Bank of India in Delhi
Name of Journal Psychology and Education
Volume No 58(2)
Issue No 9880-9887
Page No 9880-9887
URL http://psychologyandeducation.net/
Indexing Agency Scopus
Date of Publication 24-Dec-2020
4 Stress Classification of Medical Practitioners Using Machine Learning Techniques Solid State Technology 16-Dec-2020 6 / 4 / 7098-7104

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) CHANDRA J,MAGGI MONIKA WILSON,VINNARASI B,KAVITHA JAYAKUMAR
Title of Article Stress Classification of Medical Practitioners Using Machine Learning Techniques
Name of Journal Solid State Technology
Volume No 6
Issue No 4
Page No 7098-7104
URL http://solidstatetechnology.us/index.php/JSST
Indexing Agency Scopus
Date of Publication 16-Dec-2020
5 Buying Intention Of Menstrual Cups Among Women In India International Journal of Advanced Science and Technology 13-Jan-2020 29 / 2 / 13-24

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VINNARASI B,RIYA C REGIE, ,SILPA MARIYAM SAJAN,
Title of Article Buying Intention Of Menstrual Cups Among Women In India
Name of Journal International Journal of Advanced Science and Technology
Volume No 29
Issue No 2
Page No 13-24
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 13-Jan-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students 978-3-031-67890-5 Nov 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VINNARASI B,C. ADDLIN POOVIGA, K. RAMPRABHA, SUNIL SAXENA, ,& M. KRISHNAMOORTHI, ALLAM HAMDAN, UDO BRAENDLE
Title of Book Harnessing AI, Machine Learning, and IoT for Intelligent Business
Title of Book/Chapter/Article/Case Study) The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students
Month/Year Nov/2024
ISBN 978-3-031-67890-5
Pages 849 - 856
Publishing Company/Institution Springer, Cham
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter International Conference on Advancements and Future Trends in Collaborative Technologies Engineering, Social Sciences, Humanities & Management 24/05/2025 Sambhram Institute of Technology International
2 Conference Presenter The 3rd International Conference on Economics, Business, and Sustainability (ICEBS2024) Impact of Environmental Studies on Sustainable Consumption among the Students: A Study from Indian Higher Education Institutions 18/09/2024 Kristu Jayanti College International
3 Conference Participant Let Us Dream 2020 Triennial International Virtual Conference 20/11/2020 Christ University International
4 Conference Participant Let Us Dream 2020 Triennial International Virtual Conference 20/11/2020 Christ University International
5 Conference Presenter Virtual Conference on Ubiquitous AI and Machine Learning Stress classification of Medical Practitioners Using Machine Learning Techniques 16/10/2020 Institute for Engineering Rsearch and Publication International
6 Seminar Participant Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University National
7 Seminar Participant Issues and Implications of Covid-19 on the Banking and Financial sector 04/07/2020 Sacred Heart College (Autonomous) National
8 Seminar Participant Role of Women Entrepreneurs in Logistics and Supply chain management? 14/05/2020 St. Xavier's college for women, Aluva International
9 Conference Presenter National Conference 2019 on Management, Technology and Innovation in the VUCA world "Role in Value Creation" Emotional Advertisements VS Rational Advertisements: which one is more effective? 23/03/2019 New Horizon College of Engineering National
10 Conference Presenter International Conference on Digitalization of Banking Operations: OUtreach, Challenges and Impact on Economy Issues and Challenges of Banking Technology of Rural Banks in India 01/03/2019 Alpha Arts and Science College International
11 Conference Moderator/Chair International Conference on Changing Business Landscape 06/02/2019 Christ University International
12 Conference Moderator/Chair One Day International Conference on Services Marketing-Process, Practices and Potential 24/01/2019 National College (Autonomous), Trichy International
13 Conference Presenter CYNOSURE 2019- International Conference on Creativity, Innovation and Technology as a Strategy for Global Business: An Interdisciplinary Approach An Empirical Study on the Passenger Vehicle segment in India 23/01/2019 St. Francis De Sales College International
14 Conference Presenter CYNOSURE 2019 -International conference on Creativity, Innovation and Technology as a Strategy for Global Business. Stress, Job satisfaction and Job performance of Private College Teachers:An Empirical Relationship 23/01/2019 Christ University International
15 Seminar Panelist National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science, Ban National
16 Seminar Participant National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science, Ban National
17 Conference Presenter An understanding of green marketing - An innovation to green home - Christ University International
18 Conference Presenter Role of ICT in higher education with special reference to Christ University - Christ University National
19 Conference Presenter Impact of global crisis on Indian Banking system - Christ University International
20 Conference Presenter ROLE OF ICT IN HIGHER EDUCATION FOR SUSTAINABLE DEVELOPMENT - Christ University International
21 Seminar Presenter ROLE OF ICT IN HIGHER EDUCATION LEARNING WITH SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT - Christ University National
22 Seminar Presenter IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON HIGHER EDUCATION WITH SPECIAL REFERENCE TO SELF FINANCING INSTITUTIONS. - Christ University National
23 Conference Presenter IMPACT OF ICT ON HIGHER EDUCATION SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT - Christ University International
24 Participant UGC SPONSORED TWO DAY NATIONAL SEMINAR ON CHANGING - Hasnath College for Women National
25 Participant NATIONAL SEMINAR ON INCLUSIVE GROWTH AND SUSTAINAB - BANGALORE UNIVERSITY National
26 Participant NEW DIMENSIONS IN COMMERCE & INDUSTRY IN THE GLOBA - COMMERCE AND MANAGEMENT, BHARATH COLLEGE National
27 Conference Presenter Strategy during uncertainty- Globalization and its impact - Christ University International
28 Participant UGC Sponsored International Conference on Futurist - Jyothi Nivas College Autonomous International
29 Conference Presenter Need for financial education in colleges - Christ University International
30 Conference Presenter ANALYZING THE FACTORS INFLUENCING SECURITY FRAUD IN INDIA - Christ University Regional
31 Conference Presenter INVESTOR PREFERENCE TOWARDS MUTUAL FUNDS IN BANGALORE CITY - Christ University International
32 Participant INTERNATIONAL CONFERENCE ON STRATEGIES FOR SUSTAIN - VHN SENTHILKUMARA NADAR COLLEGE (AUTONOMOUS) International
33 Participant International Conference on Management and I.T - INTERNATIONAL SCHOOL OF INFORMATICS & MANAGEMENT International
34 Conference Presenter Use of ICT in teaching Commerce and Management Education - Christ University National
35 Participant National Conference on Management & seminar on how - International Association of Engineering and Management Education National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Stress management in Pandemic times webinar 06/02/2021 St. Joseph's College of Commerce (Autonomous)
2 Holistic Education in curriculum Webinar 17/08/2020 PG and Research Department of Commerce A.V.V.M Sri Pushpam college (Autonomous). Poondi
3 Stress Management and Covid-19 webinar 13/08/2020 SRSI College
4 Union Budget 2019 Panel Discussion on Union Budget 2019 09/02/2019 Maharani Lakshmi Ammani College for Women Autonomous, Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 PERFORMANCE OF GROWTH ORIENTED MUTUAL FUNDS IN iNDIA DR. S. LAKSHMI ALLAGAPPA UNIVERSITY APRIL 2013
2 A STUDY ON THE PREFERENCE OF INVESTORS FOR SELECTED MUTUAL FUND SCHEMES IN BANGALORE CITY DR. K KUMAR BHARATHIDASAN UNIVERSITY
Sl.No. Title Name of Student Institution Month Year
1 Navigating the Cashless Economy: The Impact on Small Businesses in the Gig Economy and Strategies for Adaptation SHOBHA V Christ University July 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the Impact of ICT on Higher Education-Special reference to Commerce and Management Christ University, Bangalore. Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development program 2025 HRDC CHRIST (DEEMED TO BE UNIVERSITY) Institutional Participant 19/05/2025
2 Outcome Based Education Department of Commerce(Accounting & Finance and corporate Secretaryship) National Participant 08/08/2022
3 Online Workshop on Tools and Techniques in Research Internal Quality Assurance Cell and Research Cell, Government First Grade College, Malur Regional Invited Resource Person/Trainer 02/03/2021
4 Statistical Applications using SPSS Software G L Research Academy National Participant 15/07/2020
5 Work Smarter not harder Time management for personal and professional productivity Coursera International Participant 12/05/2020
6 Five Day Faculty Development Program -webinar series School of management Studies, Sathyabama Institute of Science and Technology National Participant 09/05/2020
7 QIP on online Teaching Academic Staff College Participant 22/04/2020
8 Learning to Teach Online Coursera International Participant 01/04/2020
9 QIP on Innovative Pedagogic Practices Research and Consultancy Academic Staff College Organiser & Participant 20/05/2019
10 Intensive workshop on case teaching, writing and research Christ Institute of Management Lavasa Pune Institutional Participant 12/01/2019
11 Holistic Education Development-Societal Skill CHRIST (Deemed to be University) Institutional Participant 03/12/2018
12 STRATEGY ACTUALIZATION: FORGING THE ACADEMIC COMMUNITY AHEAD CHRIST (Deemed to be University) Institutional Participant 30/10/2018
13 Frontier Areas in Commerce and Curriculum Updation Academic Staff College, CHRIST (Deemed to be University) Participant 21/05/2018
14 Holistic Develo0ment Program-Societal Skill CHRIST (Deemed to be University) Institutional Participant 16/05/2018
15 'Fifty Years of Growth and Future: Sustaining Our University Culture, Strategic Vision and Leadership CHRIST (Deemed to be University) Institutional Participant 14/05/2018
16 Eviews CART National Participant 17/04/2018
17 GST OUTREACH PROGRAM DEPARTMENT OF COMMERCE National Organiser & Participant 23/02/2018
18 FDP on GST Christ University Department of Commerce National Organiser & Participant 23/02/2018
19 Research and Technology in Commerce CU Academic Staff College Participant 27/10/2017
20 COMPUTERISED ACCOUNTING USING TALLY, ERP 9 CHRIST UNIVERSITY Institutional Participant 24/10/2017
21 APA Workshop Center for Research Institutional Participant 02/06/2017
22 Teaching, Learning and Evaluation Christ University Academic Staff College Participant & Presenter 17/05/2017
23 Faculty training on Innovation and creative Teaching of Final Accounts of Companies Christ Junior College Institutional Presenter 23/02/2017
24 Research and Publication CU-Academic Staff College Participant & Presenter 23/09/2016
25 New Dimensions of Research CU-Academic Staff College Participant 23/05/2016
26 TRANSITIONS IN CONCEPTS AND PRACTICES IN COMMERCE AND MANAGEMENT CHRIST UNIVERSITY Participant 14/03/2015
27 UGC Sponsored National Level Quality Improvement Program Energy-The key to Tranform Teaching Dynamics Jyothi Nivas College Autonomous National Participant 15/11/2014
28 Routledge Editorial Workshop 2014 Taylor & Francis India Institutional Participant 25/09/2014
29 CONTEMPORARY DEVELOPMENTS IN COMMERCE AND BUSINESS CHRIST UNIVERSITY Institutional Participant 18/03/2014
30 RESEARCH AND DEVELOPMENT: CREATING VALUE THROUGH SPSS JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE National Participant 01/03/2014
31 RESEARCH AND DEVELOPMENT:CREATING VALUE JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE BANGALORE National Participant 23/11/2013
32 FDP CHRIST UNIVERSITY Institutional Participant 01/10/2013
33 NATIONAL WORKSHOP ON DATA ANALYSIS USING SPSS CENTRE FOR ADVANCED RESEARCH AND TRAINING, CHRIST UNIVERSITY National Participant 16/05/2013
34 Data Analysis Using SPSS Christ University National Participant 16/05/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 SAP 01-END USER COURSE CLOCKWORK ACADEMY AUGUST 2013
2 FOUNDATIONS OF BUSINESS STRATEGY ONLINE COURSE UNIVERSITY OF VIRGINIA MARCH 2014
3 Developing Innovative ideas for new companies: The first step in Entrepreneurship. ONLINE COURSE UNIVERSITY OF MARYLAND AUGUST 2014
4 Crafting an effective writer: Tools of the Trade (Fundamental English Writing) ONLINE COURSE DEPARTMENT OF ENGLISH, MT.SAN JACINTO COLLEGE. AUGUST2014
5 Guest Lecture on Dividend Decisions and Theories Thimmappa Post Graduate Centre for Management and Engineering, KGF December 2015
6 Guest lecture on Capital Budgeting Thimmaiah Post Graduate Centre for Management and Engineering, KGF January 2016
7 Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Profit and Loss Account Guest Lecture for the Christ Junior College faculty members of the Commerce Department. Christ Junior College 23 February 2017
8 Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Balance Sheet Guest Lecture for the Christ Junior College faculty members of the Commerce Department. Christ Junior College 25 March 2017
9 CHIEF GUEST FOR THE INAUGURAL CEREMONY OF BBM PROGRAM DELIVERED AN INAUGURAL ADDRESS ON SENTIMENTS AND PROFESSIONALISM NATIONAL COLLEGE 10 August 2017
10 Keynote Speaker and panelist ONE DAY NATIONAL CONFERENCE ON INNOVATIVE AND EMERGING TRENDS IN BUSINESS, IT, SCIENCE AND HUMANITIES- SYNERGY 2018. ORGANIZED BY DEPARTMENT OF COMMERCE CHRIST COLLEGE OF SCIENCE AND MANAGEMENT 22 January 2018
11 Key note Speaker National Seminar on GST KLE College, Kengeri, Bangalore 07 October 2017
12 Guest Lecture Guest talk on Income Tax St. Claret College 10 August 2017
13 Acted as Chairperson In the technical session-IV for the discipline of HR, Marketing, Finance, IT, IB and Economics. Mangalore Institute of Managemnt and Science College 07 January 2017
14 GUEST LECTURE TOPIC: SENTIMENTS AND PROFESSIONALISM BISHOP COTTON WOMEN'S CHRISTIAN COLLEGE 12 March 2018
15 Panelist I was a panelist for the panel discussion on Union Budget 2019 Maharani Lakshmi Ammani College for Women Autonomous, Bangalore 09 February 2019
16 Staff sports and Games Secured Second in throwball Match Christ University 20 December 2018
17 Guest of Honour I was invited by the V /s International Pre-School as Guest of Honour for the annual day of the school V S International Pre-School 02 February 2019
18 Board of Examiner Board of Examiner for September 2019 for St. Joseph's college of Commerce (Autonomous), Bangalore St. Joseph's college of Commerce (Autonomous) 17 September 2019
19 External Examiner PhD Thesis Evaluation-Indian External Examiner VELS Institute of Science, Technology and Advanced Studies 04 September 2019
20 External Examiner PhD Thesis Evaluation-Indian External Examiner Bharathidasan University 26 April 2019
21 External Examiner PhD thesis Evaluation-Indian External Examiner Bharathidasan University, India. 20 December 2019
22 External Examiner PhD Thesis Evaluation - Indian External Examiner VELS Institute of Science, Technology and Advanced Studies 19 September 2019
23 Member in Indian Association of Commerce Member in Indian Association of Commerce Indian Association of Commerce 26 February 2020
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

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