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Dr MALLIKA SANKAR M

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS STUDIES AND SOCIAL SCIENCES
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. Theoretical and Practical Research in Economic Fields 29-Mar-2024 15 / 1 / 17-30

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M
Title of Article Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy.
Name of Journal Theoretical and Practical Research in Economic Fields
Volume No 15
Issue No 1
Page No 17-30
URL https://journals.aserspublishing.eu/tpref/index
Indexing Agency Scopus
Date of Publication 29-Mar-2024
2 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities 978-0-323-95407-5 May 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SATHISH P,SENTHILMURUGAN P,ANUBHA SRIVASTAVA,SARAVANAN KRISHNAN, ANNA UNIVERSITY ,RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA
Title of Book Green Blockchain Technology for Sustainable Smart Cities
Title of Book/Chapter/Article/Case Study) Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities
Month/Year May/2023
ISBN 978-0-323-95407-5
Pages 187 - 198
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
2 Reference book The hype of the hybrid on work culture compatibility 9781668473535 May 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,TARANNUM MALHOTRA,ALEXANDRE DUARTE,PATRÍCIA DIAS,TERESA RUÃO,ANDRADE, JOSÉ GABRIEL
Title of Book Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments
Title of Book/Chapter/Article/Case Study) The hype of the hybrid on work culture compatibility
Month/Year May/2023
ISBN 9781668473535
Pages 55 - 69
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
3 Text book Approaches on Redesigning Entrepreneurship Education 9781668475782 May 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,VARGHESE K J ,WILFRED ISAK APRIL,ANTHONY ADEYANJU,BLESSING TAFIRENYIKA
Title of Book Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship
Title of Book/Chapter/Article/Case Study) Approaches on Redesigning Entrepreneurship Education
Month/Year May/2023
ISBN 9781668475782
Pages 74 - 92
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
4 Text book Exploring the Role of Social Media Influencer Marketing in the Tourism Sector 9781668446454 Oct 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA
Title of Book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
Title of Book/Chapter/Article/Case Study) Exploring the Role of Social Media Influencer Marketing in the Tourism Sector
Month/Year Oct/2022
ISBN 9781668446454
Pages 100 - 117
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
5 Text book Sustainable Practices in Indian Aviation 9781668446454 Oct 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,PRIYANKA MICHAEL,SUJA MOL JOHN,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA
Title of Book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
Title of Book/Chapter/Article/Case Study) Sustainable Practices in Indian Aviation
Month/Year Oct/2022
ISBN 9781668446454
Pages 475 - 489
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
6 Text book Exploring the Role of Social Media Marketing in the Education Sector 9781799889045 Jun 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK)
Title of Book EdTech Economy and the Transformation of Education
Title of Book/Chapter/Article/Case Study) Exploring the Role of Social Media Marketing in the Education Sector
Month/Year Jun/2022
ISBN 9781799889045
Pages 227 - 244
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
2 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
3 Conference Co-presenter Annual Conference of IAMCR 10/07/2023 International Association for Media and Communication Research (IAMCR) International
4 Conference Presenter Conference on Excellence in Research and Education (CERE) Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru 09/06/2023 Indian Institute of Management, Indore International
5 Conference Presenter Conference on Excellence in Research and Education (CERE) Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay 09/06/2023 Indian Institute of Management, Indore International
6 Conference Presenter Conference on Excellence in Research and Education (CERE) Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator 09/06/2023 Indian Institute of Management, Indore International
7 Conference Presenter Conference on Excellence in Research and Education (CERE) The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt 09/06/2023 Indian Institute of Management, Indore International
8 Conference Presenter Conference on Excellence in Research and Education (CERE) A Study on Color Psychology Branding: Evidence from Body Care Products 09/06/2023 Indian Institute of Management, Indore International
9 Conference Presenter International Conference of Marketing on Consumer Experience in Digital Era Exploring the role of Digital Content Marketing in Marketing Practices 14/04/2023 IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden International
10 Conference Presenter 4th International Rajagiri Management Conference Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
11 Conference Presenter 4th International Rajagiri Management Conference The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
12 Conference Presenter 4th International Rajagiri Management Conference Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
13 Conference Presenter 4th International Rajagiri Management Conference Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
14 Conference Presenter 4th International Rajagiri Management Conference The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
15 Conference Presenter The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? Redefining Organisational Sustainability Through Revamping Digital Capital 06/02/2023 Ahlia University, Manama - Bahrain International
16 Conference Presenter International conference on Developing Resilient and Sustainable Business Affinity Towards Positive and Negative News: A Critique View 10/09/2022 SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH International
17 Conference Presenter International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 International School of Management Excellence International
18 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
19 Conference Presenter International Conference Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning 08/10/2021 Binary University International
20 Conference Presenter National level conference on Gender Equality and Women Empowerment Goals of Feminism over the Decades ? A Theoretical Impression 30/09/2021 The Oxford College of Business Management National
21 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
22 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
23 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
24 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
25 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
26 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Empowering the Unorganized Sector: Assessing the Impact of Pradhan Mantri Mudra Yojana on Financial Inclusion and Economic Growth in the North East Region of India MALLIKA SANKAR M, JAIS MERLIN P AUGUSTINE,BHARATH SURESH KUMAR ICSSR External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published
1 MALLIKA SANKAR M Questionnaire on deciphering the role of the digital divide among allopathic healthcare professionals in the understanding of digital congruence. 13/03/2024

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