Faculty

Profile

Dr SHIKHA BHAGAT

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS STUDIES AND SOCIAL SCIENCES
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Indexing Agency Web of Science and Indian Citation Index
Date of Publication 03-Aug-2023
2 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 11-Jan-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Indexing Agency Web of Science
Date of Publication 11-Jan-2023
3 Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing 05-Dec-2020 50 / 12 / 24-39

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI
Title of Article Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies.
Name of Journal Indian Journal of Marketing
Volume No 50
Issue No 12
Page No 24-39
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 05-Dec-2020
4 Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing 08-Sep-2018 48 / 9 / 40-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI
Title of Article Health Drink Analysis:What is Satisfying Consumer's Thirst?
Name of Journal Indian Journal of Marketing
Volume No 48
Issue No 9
Page No 40-54
URL http://indianjournalofmarketing.com/index.php/ijom/search/search
Indexing Agency Scopus
Date of Publication 08-Sep-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices 9781003430735 Jan 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,RASHMI RAI,MOURADE AZROUR,JAMAL MABROUKI
Title of Book IoT, Machine Learning and Data Analytics for Smart Healthcare
Title of Book/Chapter/Article/Case Study) Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices
Month/Year Jan/2024
ISBN 9781003430735
Pages 71 - 84
Publishing Company/Institution CRC press
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
2 Conference Presenter International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement? 02/08/2023 SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE International
3 Conference Presenter International Conference "ICRAIBM 2023" titled "Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy" Influence of Animated Advertisements on consumer buying behaviour 02/08/2023 SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE International
4 Conference Presenter ICESCE'22 - Second International Conference on "Effectiveness of Social Media and Customer Engagement Customer attitude towards sustainability and its impact on their purchasing decisions 28/02/2023 Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India International
5 Conference Presenter Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 16/12/2022 Sai Ram Institute of Management Studies International
6 Conference Presenter Emerging research in Business,technology, entrepreneurship and economy for sustainable development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sai Ram Institute of Management studies International
7 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
8 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
9 Conference Presenter National conference on "Emerging trends in Business, Economics and social sciences" Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review 07/10/2022 Jyothi Nivas College Autonomous National
10 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
11 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
12 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy