Faculty Profile
Dr SHRINIVAS
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
- Qualification
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Name Programme Institution/University Year of Passing PhD PhD Pacific Academy of Higher Education & Research University, Udaipur 2019 PG MBA Bangalore University 2009 Degree BBM Bangalore University 2007 - Articles in Journals
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Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No 1 Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts International Journal of Advanced Scientific Research and Management 02-Jun-2019 4 / 6 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS,AISHWARYA T MENONSHRINIVAS Title of Article Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts Name of Journal International Journal of Advanced Scientific Research and Management Volume No 4 Issue No 6 Page No URL http://ijasrm.com/wp-content/uploads/2019/06/IJASRM_V4S4_1393_05_13.pdf Date of Publication 02-Jun-2019 2 Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru Journal of Emerging Technologies and Innovative Research 28-Mar-2019 6 / 3 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS,VISHRUT SHIVKUMARSHRINIVAS Title of Article Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru Name of Journal Journal of Emerging Technologies and Innovative Research Volume No 6 Issue No 3 Page No URL http://www.jetir.org/papers/JETIR1903E85.pdf Date of Publication 28-Mar-2019 3 A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore Journal of Emerging Technologies and Innovative Research 05-Mar-2019 6 / 3 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS,MADHUVANTI RAMESHSHRINIVAS Title of Article A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore Name of Journal Journal of Emerging Technologies and Innovative Research Volume No 6 Issue No 3 Page No URL http://www.jetir.org/papers/JETIR1903C22.pdf Date of Publication 05-Mar-2019 4 A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. Journal of Emerging Technologies and Innovative Research 01-Dec-2018 5 / 12 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS V K Title of Article A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. Name of Journal Journal of Emerging Technologies and Innovative Research Volume No 5 Issue No 12 Page No URL http://www.jetir.org/papers/JETIR1812C50.pdf Date of Publication 01-Dec-2018 5 Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru SS International Journal of Economics and Management 05-Mar-2018 3 / 2 / Additional information
Category Sole Authored /Co Authored Author Name (s) LEENA JAMESSHRINIVAS Title of Article Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru Name of Journal SS International Journal of Economics and Management Volume No 3 Issue No 2 Page No URL http://www.ssirn.com/Stock/Release%20Journals/ssijemr/Consumer%20Purchase%20Intention%20%20Mediated%20by%20Brand%20Image,%20Country%20of%20Origin%20and%20Corporate%20Identity-%20%20Appraisal%20of%20El Date of Publication 05-Mar-2018 6 A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry International Journal Of Creative Research Thoughts 01-Mar-2018 6 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS,MANSI AGARWALSHRINIVAS Title of Article A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry Name of Journal International Journal Of Creative Research Thoughts Volume No 6 Issue No 1 Page No URL http://www.ijcrt.org/papers/IJCRT1802463.pdf Date of Publication 01-Mar-2018 7 A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore. International Journal of Business and Management Invention 11-Jan-2018 7 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) LEENA JAMESSHRINIVAS Title of Article A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore. Name of Journal International Journal of Business and Management Invention Volume No 7 Issue No 1 Page No URL http://ijbmi.org/papers/Vol(7)1/Version-1/C0701012124.pdf Date of Publication 11-Jan-2018 8 The descriptive study on need for transformational change in Higher Education system in India International Journal of Business and Management Invention 01-Aug-2016 5 / 8 / Additional information
Category Sole Authored /Co Authored Author Name (s) SHRINIVAS Title of Article The descriptive study on need for transformational change in Higher Education system in India Name of Journal International Journal of Business and Management Invention Volume No 5 Issue No 8 Page No URL http://www.ijbmi.org/v5i8%28version1%29.html Date of Publication 01-Aug-2016 - Books
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Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year 1 Reference book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. Consumer Purchase Intention 8194374367 Jan-2020 Additional information
Type of Book Reference book Type of Work Book Sole Authored/Co Authored Sole Authored Author Name (s) SHRINIVAS Title of Book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. Title of Book/Chapter/Article/Case Study) Consumer Purchase Intention Month/Year Jan/2020 ISBN 8194374367 Pages 1 - 304 Publishing Company/Institution Eureka Publications Level National publisher - Participation in Seminars/Conferences/Symposium
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level 1 Conference Panelist Synthesize 2019 11/12/2019 Christ University International 2 Conference Presenter 7th International conference on Managing Human resources at the workplace A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. 14/12/2018 Shri Dharmasthala manjunatheshwara Institute for Management Development International 3 Conference Presenter ICSTEM'17 The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU 03/03/2017 KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY International 4 Conference Presenter Changing Role of HRM - The Strategic Opportunities and Challenges The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time 03/03/2016 Jain University National 5 Conference Presenter International conference on sustainable development through business strategy and social sciences Emerging trends in green marketing- Need, Importance and challenges 27/03/2015 Christ University International 6 Conference Presenter Emerging indian scenario harnessing the opportunities Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities 06/02/2015 SVIT National 7 Conference Presenter Emerging trends in commerce and management Stress management in work place- causes, problem and techniques of stress management 29/01/2015 S.E.A College, KR Puram National - Own MPhil/PhD Thesis
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Sl.No. Title Guide Name Institution Month Year 1 CONSUMER PURCHASE INTENTION MEDIATED BY PRODUCT QUALITY AND PRODUCT EVALUATION: APPRAISAL OF ELECTRONIC GADGETS BY THE YOUNG Dr leena James Pacific Academy of Higher Education - Workshop/FDP/Training programme Attended
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Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date 1 Supply Chain Logistics Rutgers University International 01/05/2020 2 Marketing Analytics University of Virginia International 01/04/2020 3 Factor Analysis and Structural equation Modeling Sindhi College National 23/09/2019 4 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 27/05/2019 5 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 20/05/2019 6 Teaching-Learning and Evaluation Christ University 17/05/2017 7 QIP on Multidicilinary research and academic research Christ University 23/05/2016 8 QIP on Contemporary Developments in management education Christ University 30/09/2015
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Contact Address
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Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in
Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in