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1 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA111 | MENTORING AND CURRENT AFFAIRS | - | 3 | 3 | 100 |
MBA131 | FINANCIAL ACCOUNTING FOR MANAGERS | - | 3 | 3 | 100 |
MBA132 | MANAGERIAL ECONOMICS | - | 3 | 3 | 100 |
MBA133 | MANAGING IT, DATA AND BUSINESS SYSTEMS | - | 3 | 3 | 100 |
MBA134 | UNDERSTANDING BUSINESS | - | 3 | 3 | 100 |
MBA135 | STATISTICS FOR MANAGEMENT | - | 3 | 3 | 100 |
MBA136 | FOUNDATIONS OF MARKETING MANAGEMENT | - | 1 | 1 | 50 |
MBA181 | ORGANIZATION STRUCTURE TRAINING | - | 0 | 2 | 100 |
2 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA211 | MENTORING AND CURRENT AFFAIRS | - | 3 | 3 | 100 |
MBA231 | MARKETING MANAGEMENT | - | 3 | 3 | 50 |
MBA232 | INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS | - | 3 | 3 | 100 |
MBA233 | MANAGEMENT SCIENCE | - | 3 | 3 | 100 |
MBA234 | FINANCIAL MANAGEMENT | - | 3 | 3 | 100 |
MBA235 | MICROSOFT EXCEL | - | 2 | 2 | 50 |
MBA236 | OPERATIONS MANAGEMENT | - | 3 | 3 | 100 |
MBA239 | ANALYSIS OF FINANCIAL STATEMENTS | - | 1 | 1 | 50 |
3 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA3041B | BUSINESS DATA MANAGEMENT | - | 3 | 3 | 100 |
MBA3041F | SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT | - | 4 | 4 | 100 |
MBA3041H | INDUSTRIAL RELATIONS | - | 3 | 3 | 100 |
MBA3041L | QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT | - | 3 | 3 | 100 |
MBA3041M | SALES MANAGEMENT AND NEGOTIATION SKILLS | - | 6 | 3 | 100 |
MBA3042B | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: CONCEPTS AND APPLICATIONS | - | 3 | 3 | 100 |
MBA3042F | MANAGEMENT OF BANKS | - | 3 | 3 | 100 |
MBA3042H | TALENT AQUISITION AND WORKFORCE PLANNING | - | 3 | 3 | 100 |
MBA3042L | BUSINESS INTELLIGENCE AND ANALYTICS | - | 3 | 3 | 100 |
MBA3042M | MARKETING RESEARCH AND ANALYTICS | - | 3 | 3 | 100 |
MBA3043B | STATISTICAL MODELING USING R | - | 3 | 3 | 100 |
MBA3043H | PERFORMANCE MANAGEMENT AND EMPLOYEE COUNSELING | - | 3 | 3 | 100 |
MBA3043L | LEAN OPERATIONS MANAGEMENT | - | 3 | 3 | 100 |
MBA3043M | FUNDAMENTALS OF SERVICE MARKETING | - | 3 | 3 | 100 |
MBA311 | MENTORING AND CURRENT AFFAIRS | - | 3 | 3 | 100 |
MBA331 | MANAGING HUMAN RESOURCES | - | 3 | 3 | 100 |
MBA333 | RESEARCH METHODOLOGY | - | 3 | 3 | 100 |
MBA333A | ADVANCED STATISTICS FOR MANAGEMENT | - | 3 | 3 | 100 |
MBA333B | MACRO ECONOMICS | - | 3 | 3 | 100 |
MBA333C | ENTERPRISE RESOURCE PLANNING | - | 3 | 3 | 100 |
MBA334 | INTEGRATED BASICS OF SUSTAINABILITY | - | 2 | 1 | 50 |
MBA351 | CROSS FUNCTIONAL DECISION MAKING | - | 2 | 1 | 50 |
MBA111 - MENTORING AND CURRENT AFFAIRS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Mentoring is a highly valuable development activity where a more experienced and knowledgeable person guides a less experienced and less knowledgeable person to achieve one’s career goals and objectives. It is an one-on-one ongoing interaction between the mentor and the mentee focussing on his/her individual development over a period of time.
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Course Outcome |
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Knowledge: Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They also get clarity on the choice of specialization to be pursued. Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills. Attitude: Mentees develop a positive attitude towards learning process apart from time management and punctuality. |
Unit-1 |
Teaching Hours:30 |
Industrial Domain Knowledge
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Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis | |
Text Books And Reference Books: Reading material as provided by mentor | |
Essential Reading / Recommended Reading Daily newspaper and periodicals | |
Evaluation Pattern Mentees are assessed based on the following parameters: Review of SWOT - II Book reading and review Preparation for regular updation of news events Individual contribution to the mentoring session (Enthusiasm, initiative) Group presentations (Content, Delivery) Any other activity adopted by mentor | |
MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description Accounting is at the heart of the information age. By studying this course, the student will learn about the concepts, rules and procedures, and analysis that are useful in everyday activity connected to finance. This course describes the concepts of accounting, its principles, users and uses of the accounting information, recording of transactions in journal, ledger and subsidiary books, bank reconciliation statement and trial balance. The course also discusses preparation of income statement and balance sheet. Course Objective This course attempts to familiarize the students the concepts, principles and the role of accounting in business so as to make them skilled enough to analyze and interpret the financial health of an organization and use the same for fact based decision making. |
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Course Outcome |
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By the end of the course, the students should be able to: Knowledge Skills Attitude |
Unit-1 |
Teaching Hours:2 |
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Introduction to Accounting
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Unit-2 |
Teaching Hours:5 |
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Financial Accounting ? Concept, Conceptions, IGAAP & IFRS
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Unit-3 |
Teaching Hours:10 |
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Steps in Processing Transaction
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Unit-4 |
Teaching Hours:5 |
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Subsidiary Books
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Unit-5 |
Teaching Hours:8 |
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Preparation of Disclosure ? Annual Report
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Text Books And Reference Books: Naryanaswamy, R. Financial accounting – A Management perspective, (6th ed.). PHI | ||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA132 - MANAGERIAL ECONOMICS (2019 Batch) | ||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is offered as core paper in first trimester for 3 credit hours. The subject will equip the students with the art of managerial decision making at the firm level. The subject focuses on markets, pricing and managerial decision making. Essentially on concepts such as scarcity and efficiency, problems of economic society, demand analysis, elasticity, consumer behavior, producer behavior, and cost analysis as well inclusion of advanced topics in economic analysis, with a focus on strategic behavior of different kinds of market structures and pricing. This course attempts to equip the students with the art of managerial decision-making, based on economic principles.
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Course Outcome |
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At the end of the course, the student should be able to: Knowledge (CL 01) (CL02) · Look at economic principles as foundation to functional subjects · Evaluate consumer behavior in the light of economic theory · Analyze various product and factor markets to take better business decisions · Critically examine market structures using economic logic and apply the same in taking strategic decisions. Skills (CLO 13) (CLO 15) · Use excel in analyzing economic information · Estimate demand using excel · Prepare of industry reports Attitude (CL0 21) (CLO 23) · Appreciate the interdependence of functional areas in business. · Develop an approach that transcends functional fixation in business decision problems Level of knowledge · Understand basic concepts and practical application in relevance · Learning the art of decision making and integrate with other inter-disciplinary subjects · Useful in understanding the optimal combination and trade off with available alternatives |
Unit-1 |
Teaching Hours:4 |
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Introduction
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Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision making process-Tools and analysis of optimization-role of Government, private**, Competition Vs Cooperation. Relationship with other management subjects*. | ||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Demand and Supply Analyses (Application)
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Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS. | ||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Consumer Behaviour (Application)
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Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses | ||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Analyses of Production, Costs and Revenues
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Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers surplus- Costs , Isoquants, Least cost combination types of costs , Short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break even analysis, ( case study) | ||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Market structures and decision making
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Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the feature of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability .
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Text Books And Reference Books: Mankiw, N. Gregory. (2015). Principles of Micro Economics(7th ed.). New Delhi: Cengage Learning
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Essential Reading / Recommended Reading 1. Salvatore, D. (2013). Managerial economics Principles and worldwide applications, New York: Oxford University Press New Delhi. 2. Geetika., Ghosh., Piyali., & Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education. 3. Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill. 4. Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.
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Evaluation Pattern
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MBA133 - MANAGING IT, DATA AND BUSINESS SYSTEMS (2019 Batch) | ||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Outcome |
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At the end of the course, students should be able to: Knowledge · Realize the impact of technology on business enterprises and the deployment / utilization of information systems to gain competitive advantage (CLO1, CLO23, CLO24, CLO25) · Develop awareness of management, development and operations of Information Systems, including lifecycles, project management and security (CLO1) · Learn the basics of IT infrastructure components (CLO1) · Understand the database-related aspects and its use and management (CLO1) Skill · Plan, analyze and design information system solutions for various functionalities of an organization (CLO2, CLO11, CLO12, CLO13, CLO14, CLO18, CLO21, CLO22) · Use basic SQL to analyze data for managerial decision-making (CLO2, CLO11, CLO13, CLO14) Attitude · Bring managerial perspective to development and use of Information Technology (CLO2, CLO22, CLO23, CLO24, CLO25) · Approach Technology as a strategic asset for the growth of the organization in a globally competitive market (CLO2, CLO23, CLO24, CLO25) Utilize Lean and Green principles as well as consider the society and nation at large while exploiting technology (CLO2, CLO11, CLO12, CLO13, CLO14, CLO22, CLO23, CLO24, CLO25) |
Unit-1 |
Teaching Hours:3 |
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Introduction and Overview
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Information Systems vs Information Technology, Interaction Model for Managing Information Systems.
DIKW hierarchy, Information as a Resource, Information in Organisational Functions, Types of Information Technology. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Managing & Developing Information Systems, Innovation & Strategy
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Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager.
IT Infrastructure Decisions. Overview of IT Security, Basics of IT Operations and Lean IT.
Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:3 |
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IT Infrastructure components
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Basics of Hardware, Software, Open Source.
Overview of Networks, Data Centre concepts. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:3 |
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Information Systems for Business
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Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems.
Transaction Processing Systems, MIS, DSS, Analytics and Business Intelligence, Knowledge Management Systems.
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Unit-5 |
Teaching Hours:4 |
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Managing Data Resources
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Challenges of Data Management, Database Concepts, Database Elements, E-R Diagrams, SQL.
Practice of SQL
Data Warehouses, Data Mining, Big Data.
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Unit-6 |
Teaching Hours:6 |
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Disrupting Technologies
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Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers.
Cloud, Virtualization, IOT.
Blockchain | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:5 |
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Sustainability, Ethics and Emerging Trends in Information Systems
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Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology. ICT for National Development, E-Governance Concepts, Smart Cities.
Industry 4.0, Service 4.0, Autonomous Robots, Robotic Process Automation, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics.
Current developments and trends. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA-1: 10 marks CIA-2: 25 marks CIA-3: 30 marks End Term: 30 marks Attendance: 5 marks
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MBA134 - UNDERSTANDING BUSINESS (2019 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description - This course is offered as a core subject in first trimester with 3 credits score. Organizations are all around and they shape the businesses in many ways. Business organizations create a drive for innovation rather than a reliance on standard products and outmoded approaches to management and organization design. This course will provide a general introduction to management studies and a brief outline on history and development of management thought. |
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Course Outcome |
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At the end of the course students will be able to: |
Unit-1 |
Teaching Hours:6 |
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A) Nature and purpose of Management
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Unit-1 |
Teaching Hours:6 |
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B) Evolution of Management Thought
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Unit-2 |
Teaching Hours:6 |
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Planning
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Unit-3 |
Teaching Hours:3 |
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Organizing
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Unit-4 |
Teaching Hours:3 |
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Staffing
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Unit-5 |
Teaching Hours:3 |
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Leading
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Unit-6 |
Teaching Hours:3 |
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Controlling
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Unit-7 |
Teaching Hours:6 |
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Social Responsibility, Ethics and Stress Management
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Text Books And Reference Books:
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Essential Reading / Recommended Reading 1. Daft, R. L. (2013). The new era of management (10th Edition). Cengage Publications. | |||||||||||||||||||||||||||||||||
Evaluation Pattern
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MBA135 - STATISTICS FOR MANAGEMENT (2019 Batch) | |||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This is a core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence based decision making process.
Course Objective: This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process. |
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Course Outcome |
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Learning Outcomes: At the end of the course, the student should be able to acquire the following knowledge, skills and attitude Knowledge: Skills: · Conduct basic statistical analysis using MS Excel (CLO11, CLO12) Attitude: |
Unit-1 |
Teaching Hours:3 |
Data Visualization
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Frequency distributions, histograms, stem-and-leaf displays, cross-tabulation, bar charts, pie charts, and scatter plots. Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel | |
Unit-2 |
Teaching Hours:4 |
Introduction to Probability
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Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications. | |
Unit-3 |
Teaching Hours:4 |
Probability Distributions
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Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications. | |
Unit-4 |
Teaching Hours:5 |
Sampling Methods and Estimation
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Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem Estimation: Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach. | |
Unit-5 |
Teaching Hours:5 |
Testing of Statistical Hypothesis
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Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples. | |
Unit-6 |
Teaching Hours:4 |
Chi-square Test and Analysis of Variance
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Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures. Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs. t-Tests, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel. | |
Unit-7 |
Teaching Hours:5 |
Correlation and Regression
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Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations. | |
Text Books And Reference Books: Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition .Boston: CengageLearning. | |
Essential Reading / Recommended Reading Levin, I. R. & Rubin, D. S. (2011). Statistics for management. New Delhi: Prentice Hall India Publications. Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications. Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for managers using microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications. | |
Evaluation Pattern
Evaluation Pattern CIA I 10 CIA II 25 CIA III 30 End Trimester 30 Attendance 05 Total 100 CIA I consists of MCQ, CIA II consists of Midterm, and CIAIII consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks. *self learning, ** Ethical issues | |
MBA136 - FOUNDATIONS OF MARKETING MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:10 |
No of Lecture Hours/Week:1 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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Course description:
This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.
In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.
The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination.
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Course Outcome |
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On completion of the course, the participant will be able to; Knowledge Skills Attitude: 1. Effectively realize the importance of customer orientation in business decisions. |
Unit-1 |
Teaching Hours:6 |
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Introduction to Basic Marketing Concepts
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Introduction to Marketing
Importance and Scope of Marketing; Core marketing concepts; Company Orientations; Marketing Realities; Integrated, Internal and Performance Marketing; Marketing Management Tasks
Value Philosophy in Marketing
Understanding the value philosophy, Meaning of value; Value Creation and Delivery; Value Delivery Process; Value Delivery and Upstream Marketing; Value Innovation; Co-creation of value
Analysing the Marketing Environment
Components of Environment; Macro Environment; Environment specific to the firm; Global Environment – global economy, global demographics, consumer environment, technology environment, competition environment.
Marketing environment of India and the Marketing Challenges | |||||||||||||||||||||
Unit-2 |
Teaching Hours:4 |
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Market Segmentation, Targeting, Differentiation & Positioning
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Levels of Segmentation; Bases for Segmenting Consumer and Business Markets;
Market Targeting
Developing and Communicating a Positioning Strategy
Differentiation Strategies
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Text Books And Reference Books: Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South Asian Perspective. 13thEd, Pearson, New Delhi. | |||||||||||||||||||||
Essential Reading / Recommended Reading
Ramaswamy,V.S. &Namakumari. (2013); Marketing Management. 5thEd, McGraw Hill, New Delhi.
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Evaluation Pattern
Evaluation Pattern
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MBA181 - ORGANIZATION STRUCTURE TRAINING (2019 Batch) | |||||||||||||||||||||
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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This course is undertaken by the students as a self-study project. The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester 1. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirtydays. |
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Course Outcome |
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At the end of the course, students should have the knowledge and application of · Vision, mission and objectives of business organization · Organizational structure in business organizations · Business functions in a business firm · Organization type the business under study fits in · SWOT analysis for a business organization · Key Result Areas of a business organization · Business growth over years with appreciation of enablers and barriers |
Unit-1 |
Teaching Hours:0 |
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Topics
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OST project work should cover the following topics. a) Organization’s history b) Profile of the product c) Mission, objectives and strategies of the organization d) Organization chart - Design & Structure e) Policies and procedures followed f) Functions of various departments and their managers g) SWOT analysis of the organization h) Key Result Areas (KRAs) of the organization i) Significant factors for success j) System of accounting followed k) Product promotional measures l) Career planning and promotion policy of employees m) Training measures n) System followed for purchase of materials o) HRD measures (including welfare measures) p) Manpower planning q) Performance appraisal system r) Financial highlights during the last three years s) Future plans for growth of the organization t) Views of managers at various levels and non-managerial staff by detailed interaction. u) Advantages and drawbacks of the organization structure v) Recommendations to overcome the drawbacks. w) Modifications, if any, to the organization structure. Note: Relevant software applications used in the organization need to be identified, wherever applicable for the above topics. | ||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Harold Koontz and Heinz Weihrich. Principles of management. Tata McGraw Hill. | ||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Meenakshi Gupta. Principles of management. PHI. 2. Tripathi and Reddy. Principles of management. Tata McGraw Hill. 3. Interaction with company people 4. Website of organization | ||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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MBA211 - MENTORING AND CURRENT AFFAIRS (2019 Batch) | ||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Mentoring enables a student to enforce the learning process thus enabling the student to achieve career goals and objectives. It is a continuous, feedback driven process where the individual's development is monitored, assessed on a regular basis. |
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Course Outcome |
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Knowledge: Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They learn to interpret various economic indices on a regular basis. Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills. Attitude: Mentees develop a positive attitude towards learning process apart from time management and Punctuality. |
Unit-1 |
Teaching Hours:30 |
Industrial Domain Knowledge
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Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis | |
Text Books And Reference Books: Reading material provided by mentor | |
Essential Reading / Recommended Reading Daily newspaper and periodicals | |
Evaluation Pattern Mentees are evaluated upon the following assessment parameters on a continuous basis: Formulation of SWOT analysis Preparation of regular updation of news, events etc Individual contribution to mentoring sessions (Enthusiasm, Initiative, Sharing, Group Discussion, Quiz) Individual presentations (Content, Skills, Communication)\ Book Review Any other activity designed by mentor | |
MBA231 - MARKETING MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
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Course description: This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.
In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.
This course provides conceptual and practicing knowledge of product/brand development; pricing mechanisms and various pricing options available for marketers; develop effective communication strategies and identify and evaluate distributing options for the designed customer value proposition.
The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination. |
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Course Outcome |
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Knowledge Skills Attitude: · Effectively realize the importance of customer orientation in business decisions · Place marketing decisions on its significance in the broad context of strategic business decisions in organizations. |
Unit-1 |
Teaching Hours:15 |
Marketing Mix
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Product and Brand Strategy Product Levels; Classifying products; Product Range, Line, Mix; Product Lifecycles; New Product Development, New Service Development; Stages of Product Development; Adoption Process; Branding
Pricing to Capture Value Pricing Environment; Consumer Psychology & Pricing; Pricing Philosophy; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes
Developing Effective Distribution, Logistics and Retailing Marketing channels and Value Networks; The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems; Conflict; Cooperation and Competition; E-commerce, Retailing, Private Labels
Promoting Value Marketing Communications; Communication Theory; Personal Influencers; Marketing Communications Mix; WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Account Management; Mix Selection; Media | |
Unit-2 |
Teaching Hours:15 |
Sustainable Marketing & Ethics
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Corporate Social Responsibility & Sustainable Marketing; Ethics and Marketing; Ethical Decision Making Process; Ethics in Distribution Management, Promotion, Offering Products and Pricing; Universalism/Relativism in Marketing Ethics; Bribery Cause-related Marketing; Social Marketing. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Evaluation Pattern Evaluation will be continuous and conducted under three categories, a) Assignments. b)MCQ c) End Term Examinations. CIA-1 Assignment 10 marks Weightage 10% CIA-II Assignment 15 Marks Weightage 25% MCQ Test 10 Marks Weightage 25% CIA-III Assignment 30 Marks Weightage 30%
Attendance 5 Marks Weightage 100%
End-term Question Paper Format: Marks 50– Time - 2 hours Weightage 30% Section A - 10 marks 4 out of 6 questions (4 x 10=40 marks) Questions from self learning module would be included in the above mentioned pattern
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MBA232 - INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This core course aids students to understand, predict and influence individual and group behaviour. The course is designed to introduce the field of organizational behavior, giving special attention to the major challenges and the paradigm shift facing individuals and groups in today's organizations;it covers individual understanding of personality, perception, learning, attitudes and values and their influence in organizational context; it provides students with understanding of group processes and dynamics, motivation and job satisfaction; It will create opportunities to become aware of one’s own behaviour and understand others’ behaviour. The experiential learning method is adopted to understand self, others and groups. |
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Course Outcome |
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Learning Outcomes At the end of the course, the student will be able to Knowledge: · Integrate basic concepts of individual and group behaviour as a distinct field in management with practical application. Skill · Develop ability to understand one’s own behaviour and its impact on others at the workplace · Plan interventions which involve ability to diagnose and effectively deal with human behaviour at the workplace. · Develop personal and interpersonal skillsfor influencing and managing individuals and groups Attitude · Adopt a proactive and holistic approach toward dealing with peoplechallenges. · |
Unit-1 |
Teaching Hours:6 |
Introduction to Operations Research and LPP
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Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques Introduction to LPP- formulation, Graphical method, Sensitivity analysis and Duality theory. Overview of Simplex method. Formulating and developing a spreadsheet model for LPP and use of Excel solver. Solution and Sensitivity Analysis using Excel. | |
Unit-2 |
Teaching Hours:6 |
Transportation Problems
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Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems Spreadsheet models for Transportation problems. | |
Unit-3 |
Teaching Hours:3 |
Assignment Problems
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Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem.Flight assignment problems. Spreadsheet models for Assignment problems. | |
Unit-4 |
Teaching Hours:4 |
Game Theory
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Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimaxprinciple. Applications of Saddle point theorem. | |
Unit-5 |
Teaching Hours:4 |
Sequencing and Simulation
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Sequencing:Processing n jobs through 2 and 3 machines. Simulation:Introduction - random number generation - Monte Carlo Technique - application. | |
Unit-6 |
Teaching Hours:4 |
Applications of Markov Chains
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Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models. | |
Unit-7 |
Teaching Hours:3 |
Queuing Theory
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Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity. | |
Text Books And Reference Books: Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Cochran J.J., Fry, M.J., Ohlmann, J.W. (2016). Quantitative Methods for Business, 13th Edition.Boston: Cengage Learning. | |
Essential Reading / Recommended Reading Hillier, F. S. & Hillier, M.S. (2014).Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education. Hillier, F.S.& Lieberman, G.J. (2015).Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.
Taha, H.A. (2017). Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd. | |
Evaluation Pattern CIA I 10 Marks CIA II 25 Marks CIA III 30 Marks
Attendance 5 Marks End Trimester 30 Marks CIA- 1 consists of assignment, CIA 2 consists of 1 assignment and 1 MCQ, CIA 3 consists of 1 assignment and 1 MCQ. The final examination will be of 50 marks, converted to 30 marks. | |
MBA234 - FINANCIAL MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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In this course, the focus shifts from recording and analyzing the financial books to using the accounting information efficiently for managerial effectiveness. While financial accounting provides information for external users, financial management forms a useful tool for internal users namely the managers. Students learn concepts of financial management such as time value of money, cost of capital, capital structure, dividend policy and sources of finance and further learn to use these concepts for decision making. |
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Course Outcome |
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Level of Knowledge: Basic, Applied / Working |
Unit-1 |
Teaching Hours:0 |
Overview of Corporate Finance (Self Learning Module)
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Scope of finance, Finance functions, financial manager’s role, financial goal Profit maximization vs. wealth maximization, Organization of finance function. | |
Unit-2 |
Teaching Hours:4 |
Time Value of Money
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Time preference for money; Future value of a single cash flow & annuity, Present value of a single cash flow of a single cash flow and annuity, Simple interest & compound interest, Capital recovery & loan amortization, Stated vs. effective rate of interest | |
Unit-3 |
Teaching Hours:4 |
Cost of Capital
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Concept of opportunity cost of capital, Method of calculating cost of capital- cost of debt, preference & equity capital, CAPM model, Determination of weighted average cost of capital (WACC), Weighted marginal cost of capital. | |
Unit-4 |
Teaching Hours:7 |
Investment Decision
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Objectives: Nature of investment decision, Type of investment decision, Investment evaluation criteria, Compare & contrast NPV & IRR. Determining cash flows for investment analysis: Cash flows v/s profit Incremental cash flows, components of cash flows. | |
Unit-5 |
Teaching Hours:4 |
Working Capital Management
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Needs for investing in current assets, Concept of working capital management. Approaches in working capital, Factors affecting working capital management Estimation of working capital requirement, Receivable management, Working capital finance decision. | |
Unit-6 |
Teaching Hours:6 |
Capital Structure and Dividend Policy
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Introduction, planning the capital structure, capital structure theory (in brief), Factors in determining capital structure decisions. EPS / EBIT analysis and EPS/ ROE analysis. Dividend theories (Walter, Gordon, M&M), Dividend policies in practice, Bonus shares.
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Unit-7 |
Teaching Hours:5 |
Sources of Finance
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Sources of Long-term Finance:Shares, Debentures and term loans; Raising long-term finance- IPO, Right issue, Private placement etc. International sources of finance – ECB, FCCB, ADR, GDR etc (only the product and not the process of raising money). | |
Text Books And Reference Books:
1. Brigham & Houston, 14th Ed., Fundamental of Financial Management, CENGAGE Learing 2. Chandra, P. (2010). Fundamentals of Financial Management. Tata McGraw-Hill Education. 3. Khan, M. Y., & Jain, P. K. (2010). Financial Management. Tata Mac Graw Hill Publishing Co. Ltd. 4. Pandey,I M(2010).Financial Management.(10e)Vikas Publishing House Pvt Ltd. | |
Essential Reading / Recommended Reading
1. Banerji, A.S.K. (2002). Financial Management and Policy. S.Chand & Co. 2. Brealey, R. A. (2007). Principles of Corporate Finance. Tata McGraw-Hill Education. 3. Madhu, V. (2002). Multinational Financial Management. Excell Books Publications. 4. Pandey, I.M. (2010). Financial Management (10th ed.).Vikas Publication House. 5. Shah, P. P. (2005). Financial Management+ with CD Indian text edition. Dreamtech Press. 6. Van, Horne James, C. (2002). Financial Management & policy (12th ed.). Pearson Education India. | |
Evaluation Pattern
Evaluation Pattern: a. CIA 1 - 10% Marks (One Assignment, group or individual)
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MBA235 - MICROSOFT EXCEL (2019 Batch) | |
Total Teaching Hours for Semester:15 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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Microsoft Excel is a proprietary spreadsheet application developed by Microsoft. Its significant features include calculations, functions, graphing tools, pivot tables among others. Microsoft Excel has varied uses for managers in the business like planning, estimating, budgeting, forecasting, tracking, reporting, creating dashboards, analyzing varied business scenario and financial modeling. This course attempts to build the skills of MBA students to effectively use Excel as a tool while handling data. Current MBA students are future young managers who would don multiple roles in the functional areas of Production, Planning, Personnel Management, Marketing, Payroll and Accounting. |
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Course Outcome |
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Knowledge · Be familiar with Advanced Excel features & functions that are frequently used to solve business problems. Skills · Identify business problems through practice exercises · Acquire hands-on skills in Excel · Find solutions with appropriate features & functions using Microsoft Excel · Interpret the solution for a given problem situation Attitude · Focus on the problem identification · Choice of right tools to handle/analyze data Draw meaningful insights from a given scenario |
Unit-1 |
Teaching Hours:15 |
Microsoft Excel
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Spreadsheet programs are developed to automate tasks such as mathematical calculations, inferential statistics and data analysis among others. It is essential that every management student must acquire these skills as it enables a budding manager progress in his career. | |
Text Books And Reference Books: Class Exercises provided for hands-on practice | |
Essential Reading / Recommended Reading https://www.excel-easy.com/ | |
Evaluation Pattern Hands-on assignment in each unit Quiz 20 marks Comprehensive test 30 marks
Total 50 marks | |
MBA236 - OPERATIONS MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This paper is offered as a Core mandatory course in the Second Trimester. It develops an insight into the Strategy, Planning, Manufacturing (also known as Production) and Control aspects of Operations. It prepares students for careers in the area of Operations Management (OM) encompassing both Manufacturing and Service organizations. Course Objective This course provide students, the insights related to the Strategy, Planning, Execution and Control aspects of Operations related to both manufacturing and service sectors. Various concepts such as Supply Chain Management (SCM), Project Management, Total Quality Management (TQM), Product & Process Design which are related to Operations for enhancing effectiveness are dealt with. |
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Course Outcome |
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Learning Outcomes At the end of the course students should be able to: Knowledge · Gain expertise on the concepts of Operations Management which include Inventory Management, Project Management, Supply Chain Management, Total Quality Management for effective utilization of resources and meeting customer expectations. · Develop Operations strategies to ensure manufacturing companies and service companies are competitive globally. Skills · Use Analytical Skills in solving problems related to Inventory management, Project Management, Supply Chain Management and Total Quality Management. · Use good Reporting Skills to make reports related to Operations Management. Attitude · Developing understanding of other functional department goals and overall goals of organization and align operation department goals to suit organizational goals. Level of Knowledge Conceptual and Basic understanding of the fundamentals of Operations Management. |
Unit-1 |
Teaching Hours:5 |
Introduction and Operations Strategy
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Introduction: The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management. Operations Strategy: Operations Strategy, Operations Competitive Dimensions, Corporate Strategy Design Process, Fitting Operational Activities to Strategy, Productivity Measurement. | |
Unit-2 |
Teaching Hours:4 |
Business Process Design
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Process Selection, Manufacturing Process Flow Design, Measuring Product Development Performance, Planning the strategic use of resources: Plant location and Plant Layout, Line balancing with numerical, Takt time. | |
Unit-3 |
Teaching Hours:4 |
Inventory Measurement
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Inventory Management: Definition of Inventory, Purposes of Inventory, Inventory Costs, Economic Order Quantity (EOQ),Independent versus Dependent Demand, Inventory Systems, Inventory Classification: ABC, FSN, VED and Vendor Managed Inventory (VMI) | |
Unit-4 |
Teaching Hours:4 |
Supply Chain Management
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Introduction to Supply Chain Management (SCM), Bull-whip effect, Push and Pull Systems, Role of Technologies in SCM | |
Unit-5 |
Teaching Hours:5 |
Quality Management
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Management of Quality – Introduction to Quality Management (QM) tools such as Seven Quality Control (7 QC) tools, Total Quality Management (TQM), Statistical Process Control (SPC), Six Sigma | |
Unit-6 |
Teaching Hours:4 |
Project Management
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Introduction, Project Planning, Structuring Projects, Work Breakdown Structure.
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Unit-7 |
Teaching Hours:4 |
Current trends in Operations Management
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Ethical issues in Operations Management (OM). Lean Concepts, Sustainable Operations ( Self learning Module ) | |
Text Books And Reference Books:
Recommended reading 1. Chase, R. B. & Nicholas, A. J., & et al. (2010). Operations management for competitive advantage. New Delhi: Tata McGraw Hill. 2. Lee, K. J., & Larry, R. P. (2002). Operations management, processes and value chains. New Delhi: Pearson Education Publications. 3. Gaither, N. F.(2002). Production & operations management. New Delhi: Thomson Learning Publications. 4. Stevenson, W. J. (2007).Production and operations management, New Delhi: McGraw Hill. 5. Jay, H., & Barry, R. (2011). Operations management. New Delhi: Pearson Education Publications. 6. Buffa, E. S., & Sarin, R. K. (2008).Modern production/operations management. New Delhi: John Wiley & Sons Publications.
8. Chase, R. B., & Ravi Shankar, Et al. (2010). Operations and Supply Management. India: McGraw Hill. | |
Essential Reading / Recommended Reading
Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition | |
Evaluation Pattern
Evaluation Pattern CIA I 10 marks (Assignment 10 marks) CIA II 25 marks (Mid-Term Exam, 50 marks paper with marks obtained converted to 25 marks) CIA III 30 marks (Assignment 15 marks, MCQ: 15 marks) CIA = Continuous Internal Assessment. Some components of CIA will be group assignments.
Attendance 05 marks End Term Exam 30 marks | |
MBA239 - ANALYSIS OF FINANCIAL STATEMENTS (2019 Batch) | |
Total Teaching Hours for Semester:15 |
No of Lecture Hours/Week:1 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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This course is a continuation of the course Financial Accounting For Managers which is offered in the first trimester. This course deals with analysing the financial statements of a company. As the students already know how to prepare financial statements, during this course, they will learn how to analyse them. The three financial statements analysed in this course are Profit and Loss account, Balance Sheet and Cash Flow Statement. Course Objectives This course attempts to familiarize students to derive conclusions on profitability, liquidity and solvency of a firm from its financial statements. This course intends make students able to analyse and interpret the financial health of an organization and use the same for fact based decision making. |
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Course Outcome |
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By the end of the course, the students should be able to: Knowledge · Appreciate decision facilitating roles of accounting information. · Read and understand contemporary developments in the area of accounting. Skills · Understand and analyse information contained in Financial Statements. Attitude · Appreciate the ethical dimensions in accounting and reporting and be able to adopt a socially responsible outlook while preparing accounting statements. · Bring about an integrative understanding of the entire business while reading and / or preparing financial statements. · Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders. |
Unit-1 |
Teaching Hours:8 |
Analyzing financial statements:
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Profit and Loss Account and Balance sheet Ratio Analysis, Vertical Analysis, Horizontal Analysis | |
Unit-2 |
Teaching Hours:7 |
Cash Flow statement
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Cash flow from operating, investing and financing activities Interpreting cash flow statement Free cash flow | |
Text Books And Reference Books: Naryanaswamy, R. Financial accounting – A management perspective, (4th ed.). PHI. | |
Essential Reading / Recommended Reading 1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications. 2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India. 3. Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications. 4. Lal, Jawahar., & Srivastava, Seema. Cost accounting. New Delhi: Tata McGraw Hill Publications. Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House | |
Evaluation Pattern The course will have two evaluation components - CIA 1 - 20 marks and CIA 2 - 25 marks and attendance - 5 marks
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MBA3041B - BUSINESS DATA MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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The course is offered to Business Analytics specialization students in the third trimester. It is an introductory course on Relational Database Management (RDBMS) concepts. Data being a resource by itself, it becomes part of an organization’s asset management. Managing data while maintaining accuracy, integrity, quality and consistency is significant while taking relevant business decisions. The course includes aspects related to database architecture as part of storage, querying of data as part of retrieval and security of data as part of management.
Students who take up this course are expected to have a basic understanding of Information Systems and its applications in various industries. Various concepts of RDBMS will be driven through hands-on sessions. This course will enable students to understand the way organizations set up and manage Database Systems for their business needs. |
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Course Outcome |
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At the end of the course students should be able to: Knowledge: · Differentiate between data and information and the value they carry · Understand the concepts of database management systems such as its architecture, administration and utilization · Understand the significance and application of relational database management systems in a business enterprise Skills: · Use software to carry out database tasks such as Create, Update and Retrieve data from a database environment · Use software to create and carry out basic tasks related to RDBMS environment Attitude: · Appreciate the value of data by understanding and practicing ethics while handling data · Understand the importance of security aspects while working in a RDBMS environment |
Unit-1 |
Teaching Hours:3 |
Database Management Systems - Overview
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Data vs Information, Traditional Processing Systems, Database approach, Types of databases – Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Ethics while handling data Functions & Components of DBMS, Risks & advantages of DBMS, Roles & Users of DBMS | |
Unit-2 |
Teaching Hours:6 |
Database Architecture, Models, and Structure
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Database Architecture, Database schemas – Logical, Conceptual, and Physical, Designing databases – Database design strategies, Database Models – Hierarchical, Network, Relational, Object-oriented, Object-Relational - Comparison between different data models. Database structures – Tables, Views, Indexes | |
Unit-3 |
Teaching Hours:5 |
Database Management ? Administration
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Roles & Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of transactions, Concurrency control and Locking, Providing database access and assigning user privileges Importance of security in a database management system - Security threats, System vulnerability and hazards, Computer Crimes, Disaster Recovery Planning, Risk management, Information Privacy, Database logs, Database audits - Audit trail | |
Unit-4 |
Teaching Hours:3 |
Database Management ? Design
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Logical design vs Physical design, Cardinality, Types of Keys, Entity Relationship modeling. Normalization and de-normalization. Setting up an RDBMS environment. | |
Unit-5 |
Teaching Hours:5 |
Data Querying and Retrieval
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Introduction to Data Definition Language (DDL), Data Manipulation Language (DML), Structured Query language – Create, Update, Retrieve, Functions & Computation | |
Unit-6 |
Teaching Hours:5 |
Advanced Querying
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Nested Queries, UNION, JOIN, Inner JOIN, Outer JOIN, Constraints, Integrity | |
Unit-7 |
Teaching Hours:3 |
Emerging Trends
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Data Centers, Distributed Data Storage, Big Data – Storage and Retrieval, Web, Cloud Databases, Influence of Data Management – Social Media, Business, E-Commerce, Retail, Banking etc. | |
Text Books And Reference Books:
· Gillenson, M. L., Ponniah, P., Kriegel, A., Trukhov, B. M., Taylor, A. G., Powell, G., & Miller, F. (2013). Introduction to Database Management. Sahibabad: Wiley India Pvt. Ltd. | |
Essential Reading / Recommended Reading
· Leon, A., & Leon, M. (2010). Fundamentals of Database Management Systems, McGraw Hill Education (India) Pvt. Ltd. · Hoffer J.A., Ramesh V., &Topi H. (2011). Modern database management (10th ed.).New Delhi: Pearson. · Coronel, C., Morris, C., & Rob, P. (2011). Database Principles – Fundamentals of Design, Implementation, and Management. Cengage Learning India Pvt. Ltd. | |
Evaluation Pattern
1. CIA I (10 marks) 2. CIA II (15 marks) 3. CIA III (20 marks) 4. MCQs – 2 (10 marks each) 5. End Term Exam (Project Based) (30 marks) 6. Attendance (5 marks) | |
MBA3041F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This paper is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets. |
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Course Outcome |
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Knowledge • Understand the framework of securities market and it’s functioning. • Develop a conceptual and analytical understanding of the framework of evaluating a security, namely a bond or equity. • Develop a working knowledge of the understanding of different financial instruments, their risk and return performance and their appropriateness while constructing portfolios. • Understand portfolio construction theories, its management techniques and strategies. Skill •Develop good analytical ability on the basis of macroeconomic factors, industry factors and company specific factors that influence the markets. •Develop a conceptual and analytical framework of evaluating a security. Attitude • Develop an integrative thinking and an understanding of the nuances of the inter-connectedness of the markets and the economies. • Understand the importance of the play of emotional intelligence of the participants in the financial markets. • Appreciate the ethical and social dimensions of valuation and its importance to financial markets and portfolio management. • Appreciate the ethical and social dimensions that are important while participating in financial markets. • Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders. Level of Knowledge: Conceptual, Working and Applied |
Unit-1 |
Teaching Hours:5 |
Introduction: The Investment Background
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Organization and Functioning of securities markets - What is a Market?; Primary capital markets; secondary financial markets. Security market indexes - Stock market indexes; Bond market indexes. The investment setting - What is an investment? Measures of return and risk. The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation. Governance and ethical dimensions concerning investments. | |
Unit-2 |
Teaching Hours:9 |
Macro Analysis and Micro-Valuation of Stock
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Macro market analysis – Economic activity and security markets, Economic series and stock prices; the cyclical indicator approach etc. Industry analysis – Why do Industry analysis? The business cycle and Industry sectors; structural economic changes; Evaluating the Industry life cycle. Company analysis and stock valuation – Company analysis versus valuation of stock; Company analysis; Estimating intrinsic value; Additional measures of relative value; Analysis of growth companies; Valuation of alternative Investments. Technical analysis – Advantages of technical analysis; Technical trading rules and indicators Efficient Capital Markets – Why should capital markets be efficient? Alterative efficient market Hypotheses; Tests and results of EMH; Implications of efficient capital markets | |
Unit-3 |
Teaching Hours:5 |
Portfolio Management Theory
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An introduction to Portfolio Management - Some background assumptions; Markowitz portfolio Theory; An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; The Market Portfolio: Theory Vs Practice Multifactor Models of risk and return – Arbitrage Pricing Theory | |
Unit-4 |
Teaching Hours:3 |
Portfolio Management Strategies
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Equity portfolio management strategies – Passive Vs Active management; Overview of passive equity portfolio management strategies; Overview of active equity portfolio management strategies; An overview of style analysis; asset allocation strategies | |
Unit-5 |
Teaching Hours:3 |
Bond Valuation and Bond Portfolio Management Strategies
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The Analysis and Valuation of Bonds – The fundamentals of Bond Valuation; computing bond yields Bond Portfolio Management strategies – Alternative Bond Portfolio Strategies – Passive Management Strategies; Active Management Strategies | |
Unit-6 |
Teaching Hours:2 |
Evaluation of Portfolio Performance
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Evaluation of Portfolio performance – Composite Portfolio Performance measures; Application of Portfolio performance measures; Evaluation of bond portfolio performance. | |
Unit-7 |
Teaching Hours:3 |
Behavioral Finance
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What is Behavioral Finance?, Standard Finance Versus Behavioral Finance, History of Behavioral Finance, Investor Behavior and asset allocation process, Investor Biases-Overconfidence, Representativeness, Anchoring, Mental Accounting, Loss Aversion, Framing, Availability bias and others. | |
Text Books And Reference Books:
Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.
Bodie., Kane., Mohanty., Investments (6th ed.). Tata McGraw Hill Publications
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Essential Reading / Recommended Reading
1. Chandra, Prasanna. (2008). Investment Analysis and Portfolio Management. New Delhi: Tata McGraw – Hill Publications. 2. Fischer., & Jordan., Security Analysis and Portfolio Management. Prentice Hall Publications. 3. Bhalla, V. K., Investment Management, S. Chand & Co Publications. 4. Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications. 5. Brealey., & Myers., Principles of Corporate Finance (7th ed.). Tata McGraw Hill Publications. | |
Evaluation Pattern
Evaluation Pattern CIA I: 10% CIA II - mid term : 25% CIA III: 30% End Trimester: 30% Attendance: 5% Total 100%
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MBA3041H - INDUSTRIAL RELATIONS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Objective The course is offered as a human resource elective for students specializing in HRM in the first year (third trimester). The course helps the students to understand and apply the concept of industrial relations and the system in which it operates. The paper increases understanding about relations between different stake holders and its linkage with organizational effectiveness. It provides hands on experience for students in discipline and grievance handling. It helps students to enhance their knowledge about compliance activities. |
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Course Outcome |
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Learning Outcomes: On completion of the course, participants will be able to; Knowledge 1. Analyze the present state of Industrial relations in India and gaps which are existing in the system. 2. Implement the concepts and principles and issues connected with trade unions, collective bargaining, workers participation, grievance redressal, and employee discipline and dispute resolution. 3. Integrate ER (employee relations) for a Manager practically to handle day-to-day ER issues. Skills 1. Explore various options which are available for a HR manager in handling industrial grievances and disputes. 2. Innovative ideas for HR students to implement in the form of negotiation between two divergent opinions or ideas. 3. Implementing decisions in a legal frame work without violating compliance procedures and laws. Attitude 1. Future HR managers can face the situation in the production sector without any dilemma legally. 2. The students will be in an unbiased manner to implement the decisions. 3. The students can face the industrial market and any placement interview with confidence and can do their duties after entering the market legally and ethically. |
Unit-1 |
Teaching Hours:2 |
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Economy and the Labour Force in India
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Unit I Economy and the Labour Force in India Introduction, The Indian Economy, Labour force in India, Structure, Composition and Trends, Key Issues and critical challenges, meaning and scope of Industrial relations, the systems frame work, Theoretical perspectives (theories of industrial relations). | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:2 |
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Industrial relations in a comparative frame work
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Industrial relations in a comparative frame work (Self learning module) * (2 Hrs) Introduction, Industrialization strategy and Industrial relations, Globalization and Industrial relations, Origin and growth of employer’s organizations, Trade Unions. –Trade Unions in India, Trade Unions and Economic Development, Trade Union recognition.
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Unit-3 |
Teaching Hours:3 |
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Collective Bargaining and Tripartism and Social Dialogue
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Unit III Collective Bargaining and Tripartism and Social Dialogue Introduction, The Concept of Collective bargaining, Nature and legal frame work of collective bargaining, levels of bargaining and agreements, collective bargaining and stake holders, negotiating techniques and skills, Types of and levels of tripartite agreements, assessment of the working of Tripartism, bipartite consultative machinery, strengthening tripartite social dialogue. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:2 |
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The Role of Government in Industrial Relations
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The Role of Government in Industrial Relations The means of state intervention, role of state in industrial relations at the state level, industrial conflict, reference of disputes to boards, courts or tribunals, voluntary reference of disputes to arbitration, strengthening conciliation, promoting alternative dispute resolution mechanisms. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Workers participation in Management
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Workers participation Meaning of participation, Purpose of workers participation, Types and degree of participation, Government policy and participation, Structure of participative management, Nature and benefits of participative management, Quality circles, Composition of quality circles, Functioning of quality circles, Cases relating to quality circles with Indian Case studies. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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The Industrial Disputes Act, 1947
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The Industrial Disputes Act, 1947: Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, Lay – off, Lock Out, Retrenchment, Strike, Unfair Labor Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal, Notice of change in conditions of service, Voluntary reference of disputes to arbitration, Award Settlement
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Unit-7 |
Teaching Hours:4 |
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The Industrial Employment (Standing Orders) Act, 1946
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The Industrial Employment (Standing Orders) Act, 1946: Objects, Definitions [ Employer, Industrial Establishment, Standing Orders], Scope of the Act, Establishments to which this act doesn’t apply, Procedure for submission of draft standing orders, Procedure for certification of standing orders, Conditions for certification of standing orders, Payment of subsistence allowance, Penalties.
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Unit-8 |
Teaching Hours:4 |
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Issues in Labour policy and labour reforms
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Issues in Labour Policy and Labour reform (Self Learning module)* Key concerns in labour policy, reviewing the link between parliament the judiciary, and the executive, managing employee grievance, nature and causes grievance, grievance procedure, managing discipline, managing good industrial relations, future of industrial relations. – Discussions on Labour issues with reference to Indian Scenario.
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Text Books And Reference Books:
Essential Reading Venkataratnam C.S. (2011), Industrial relations (1sted.). New Delhi: Oxford University Press. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
Recommended Reading 1. SarmaA.M. (2013), Industrial Relations, (10th ed.), Mumbai: Himalaya Publishing House. 2. Monappa Arun, Nambudiri Ranjeet and Selvaraj Patturaja (2012), Industrial relations and Labor Laws (2nd ed,). New Delhi: Tata Mac Graw Hill Publishing Company Limited. 3. PattnayakBiswajeet (2006), Human Resource Management, (3rd ed.), New Delhi: Prentice Hall of India Pvt Ltd. 4. 4. Punekar S.D., Deodhar S.B., Sankaran Saraswathi (2011), Labour Welfare, Trade Unionism and Industrial Relations, ((14th rf.), Mumai: Himalaya Publishing House. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
CIA 1 ASSIGNMENT EVALUATION PATTERN
CIA 3 ASSIGNMENT EVALUATION PATTERN
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MBA3041L - QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT (2019 Batch) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This paper is offered as a functional elective in the third trimester to LOS students. This paper is divided into two parts -- QMS and Product Design & Development. Quality Management Systems emphasizes the importance of Total Quality Management in all areas or segments of business and organizations. Students develop and specialize on various approaches to quality and problem solving methodology, using Quality tools. Product Design & Development emphasizes the importance of product design in a business. Students develop and specialize in design thinking and on several concepts involved in product design decisions.
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Course Outcome |
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Students must have undergone courses of fundamentals in Operations Management. |
Unit-1 |
Teaching Hours:4 |
Introduction to Quality
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Importance of Quality – history - dimensions of quality – evolution of Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality. | |
Unit-2 |
Teaching Hours:3 |
Cost of Quality
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Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure. Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.
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Unit-3 |
Teaching Hours:5 |
Quality Tools, Systems and Awards
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Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9000, ISO 14000, ISO TS 16949 and Six Sigma. Malcolm Baldridge Award – criteria for performance excellence, International quality awards. Comparing Baldridge, ISO 9000 and Six Sigma. TQM in Education. | |
Unit-4 |
Teaching Hours:3 |
Quality Teamwork and Leadership
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Importance of teams in Total Quality Management - types of teams - effective teamwork. Importance of empowerment & motivation - principles of empowerment - role of a quality leader. Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. To enhance internal (department) and external (customer and supplier) communication management. Manpower Training and Management of Quality systems. “Genchi Gembutsu”concept – Go and See actual to understand Quality.
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Unit-5 |
Teaching Hours:4 |
Introduction to Product Design and Development
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Characteristics of successful product development, Duration and cost of product development, Challenges of product development, Development processes and organizations: A generic development process, concept development, product development process flow. Concept of Process Design from Material to Dispatch, incl. man( how many), machines (type), equipment ( conveyors, work tables, lights etc).
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Unit-6 |
Teaching Hours:4 |
Product Development Process
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Product Planning – Product planning process, identifying customer needs, Product specifications. Product Development process – Concept generation, concept selection – concept screening, scoring, caveats, Concept Testing – methods and measures. Product Family Design: Mass customization, product portfolios architecture. Implication of architecture, establishing architecture, delayed differentiation, platform planning. Product Evaluation and Material Evaluation, Suppliers Product and Quality Development. Built in Quality (BIQ) at each process.
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Unit-7 |
Teaching Hours:4 |
Product Life Cycle Design
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Design for manufacture and assembly– types of processes, process flow structures, process analysis, Manufacturing and associated costs, Prototyping, Robust design, Industrial automation, Design for services – product process matrix for services, Design for environment. Ethical values in Product Design. | |
Unit-8 |
Teaching Hours:3 |
Latest trends in Quality Management and Product Design
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Student self-learning module. Industry expert inputs. Mini project on Quality or systems improvement at industries (implemented through Quality Circles competition).
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Text Books And Reference Books:
1. Besterfield, D. H, & Besterfield, M.C., & et al. (2011). Total Quality Management. Revised 3rd Edition New Delhi: Pearson Publications. 2. K.T. Ulrich et al., (2016). Product Design and Development, 5th edition, McGraw Hill. | |
Essential Reading / Recommended Reading
1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications. 2. Bhatt, S. (2010). Total Quality Management. New Delhi: Himalaya Publications. 3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition | |
Evaluation Pattern CIA I 10 marks (Research Article review assignment) CIA II 25 marks (Mid term Exam) CIA III 30 marks (MCQ 15, Group Presentation 15) Attendance 5 marks End term Examination 30 marks | |
MBA3041M - SALES MANAGEMENT AND NEGOTIATION SKILLS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:6 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This course differs from the rest of the curriculum in some important respects. The focus of the course is a set of interactive exercises and simulations topped -up with lectures and templates driven pedagogy. Managerial success requires agreement and collaboration with other people. This is certainly true for transactions between organizations and customers, and between investors and start-up companies. Course Objective This course attempts to enable students to become more effective sales professional and a negotiator |
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Course Outcome |
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Learning Outcomes After completion of this course students should be able to: Knowledge (Domain ExpertiseCL01 and Knowledge Application CL02) · Create value and execute sales deals with efficiency and effectiveness. · Become effective sales professional and negotiators. · Understand the strategic role, sales function plays as part of overall marketing strategy. · Acquire strategic thought process and competencies related to sales. Skills(ProblemSolvingCL011,ResearchSkillCL012,AnalyticalSkillCL013,Creative ThinkingCL014,Practical SkillCL017,Presentation SkillCL017 and Verbal Skill CL018) · Construct templates on permanent journey plan, annual operating plans and setting sales targets. · Demonstrate higher levels of selling and negotiation skills. · Sharpen decision making skills for being better sales manager. Attitude(Team Work CL021,Scientific temperamantCL022,Global perspectiveCL023, Social SensitivityCL024 and Personal Integrity CL025) · Ingrain the ability to work with sales personnel of diverse backgrounds and lead sales teams. · Ingrain the capacity to reflect and learn from every sales experience. |
Unit-1 |
Teaching Hours:5 |
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Unit I Sales Management
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Nature and importance of sales management, Dimensions of sales management Lateral relationships of a Sales manager. Planning and organizing Sales Force Estimating market potential and forecasting sales Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques. Organizing the sales force --Nature and characteristics, Basic types of organization, Specialization within sales department.
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Unit-2 |
Teaching Hours:5 |
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Unit II Management of the Sales Force
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Sales Force Staffing Process: The planning phase, The recruiting phase - The selection phase– Hiring and assimilation Phase. Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan. Restructuring quotas due to changes in organization, product portfolio, and geographical coverage. Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.
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Unit-3 |
Teaching Hours:10 |
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Unit III Personal Selling
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The different approaches-Benefit selling, Relationship selling, Stimulus response selling, Formula approach, Need satisfaction selling, Problem-solving selling, Consultative selling Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and methods. Closing call: Types of sales closures. Sales Communication Skills: Sales communication & collaborative process, Questioning, Active listening, Body language Sales presentation: presentation planning & format, organized presentations, sales reports Persuasion/assertiveness: Principles of persuasion and assertiveness – methods and techniques. Consumer promiscuity, Importance of user experience as a necessity for sales. Commoditization of brands, shorter product life cycle, Importance for the salesperson to create trust and credibility in a personal capacity, three types of trust, Trust by Reputation Trust Transferred and Trust earned, Paradigm Shift from a superior product to a user experience | |||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit IV Negotiation Skills
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Understanding negotiation: What is negotiation, Rules of negotiation, behaviors of successful negotiators, Negotiation styles. Negotiation tactics & counter measures: Common negotiation tactics, dealing with tough negotiators. Building a Personal Brand. Inside Sales Self-learning mode: Cross cultural negotiations & Negotiation ethics. | |||||||||||||||||||||||||||||||
Text Books And Reference Books: Spiro, L.R., Stanton, J. W. & Rich, A.G. (2003).Management of a sales force (12thed.). Irwin: McGraw –Hill. Volkema, R. J. (2008). Negotiation tool kit. Prentice Hall India.
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Essential Reading / Recommended Reading 1. Futrell, M. C. Sales management teamwork, leadership and technology. Thomson. 2. Raiffa. (1982). The art and science of negotiation. Harvard University Press. 3. Thompson. (2001). The mind and heart of the negotiator. Prentice-Hall.
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Evaluation Pattern Evaluation Pattern
Mid-term Question Paper Format : Marks 50 – Time : 2 hours Section A - 4 out of 6 questions (4 x 10= 40 marks) Section B - Case study compulsory (1x 10= 10 marks) End-term Question Paper Format: Marks 50– Time - 2 hours Section A - 4 out of 6 questions (4 x 10= 40 marks) Section B - Case study compulsory (1x 10= 10 marks)
Questions from self learning module would be included in the above mentioned pattern | |||||||||||||||||||||||||||||||
MBA3042B - ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: CONCEPTS AND APPLICATIONS (2019 Batch) | |||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description This is a three-credit course offered to the students of MBA in Business Analytics in their third trimester. The course covers the concepts and applications of Artificial Intelligence and Machine Learning (AI&ML). Course Objective The objective of this course is to enable students to understand and apply the concepts of AI & ML in a business environment. |
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Course Outcome |
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At the end of the course, the student should be able to, Knowledge Understand the basic tools of AI & ML, their use as a knowledge representation and reasoning mechanism within an intelligent system. (CLO1, CLO2) Connect the decision-making problems in the business environment with AI & ML concepts. (CLO2) Skills Lead a project for implementation of AI & ML in a business environment. (CLO15) Attitude Appreciate the idea of the use of AI & ML techniques in the complex business environment to make a smart decision.(CLO22) |
Unit-1 |
Teaching Hours:3 |
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Introduction to Artificial Intelligence
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History of artificial intelligence (AI). AI problems. AI techniques. Turing test. AI models. (CLO1) | ||
Unit-2 |
Teaching Hours:3 |
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Intelligent agents
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Agents and Environment. Concepts of rationality. Nature of environment. Structure of agents. Goal-based agents. Utility agents.(CLO1) | ||
Unit-3 |
Teaching Hours:6 |
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Problem-Solving by searching
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Problem-solving agents. Problems. Searching for a solution. Uninformed search. Informed or Heuristic Search. A* search, Heuristic functions.(CLO1, CLO11) | ||
Unit-4 |
Teaching Hours:3 |
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Adversarial search
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Games. The optimal decision in games. Alpha-beta pruning. (CLO1, CLO2) | ||
Unit-5 |
Teaching Hours:6 |
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Knowledge Representation
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Logical agents. Knowledge-based agents. Proposition logic. First-order logic. Inference in first-order logic. Propositional Vs. first order inference. Unification & lifts, Clausal form conversion, Forward chaining, Backward Chaining. (CLO1, CLO2) | ||
Unit-6 |
Teaching Hours:5 |
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Natural Language Processing
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Introduction, Syntax processing, Semantic Analysis, Pragmatic and Discourse Analysis.(CLO1, CLO2) | ||
Unit-7 |
Teaching Hours:4 |
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Latest in Artificial Intelligence
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Cases of application and use of AI in Business Scenario (CLO15) | ||
Text Books And Reference Books: S. Russell and P. Norvig, Artificial Intelligence A Modern Approach, 2nd Edition. Pearson Education, (2007). Jones & Bartlett - Artificial Intelligence Illuminated- Ben Coppin, 2nd Ed. (2004) E. Rich and K. Knight, Artificial Intelligence, 2nd Edition. New York: TMH, (2012), ISBN: 9780070087705 | ||
Essential Reading / Recommended Reading Eugene Charniak and Drew McDermott, Introduction to Artificial Intelligence, 2nd Edition. Singapore: Pearson Education, (2005). George F Luger, Artificial Intelligence Structures and Strategies for Complex Problem Solving, 4th Edition. Singapore: Pearson Education, (2008)
Web resources http://Philosophy.uchicago.edu/faculty/haugeland.html http://www.pamelamc.com/html/machines_who_think.html | ||
Evaluation Pattern
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MBA3042F - MANAGEMENT OF BANKS (2019 Batch) | ||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.
Course Objective
This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks. |
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Course Outcome |
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By the end of the course, the students should be able to: Knowledge · Understand the broad functioning of a bank both at the macro and at micro levels. · Gain foundation in the key issues confronting bank managers today. · Recognize the trade-offs involved in making financial decisions and to develop the logical thought processes needed to reach reasonable conclusions in a banking business. Skill · Measure a bank performance using key metrics which are different from other entities business models. · Develop a critical analytical thinking in credit proposal processing and disbursing loans. Attitude · Appreciate the ethical, social and governance dimensions concerning banking industry. · Develop an integrative thinking of the functioning of the banking industry with the rest of the economy. · Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders. |
Unit-1 |
Teaching Hours:2 |
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Functions of Banks and Financial Institutions
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Role of commercial banks in the economy- Intermediation between savers and users of money in the economy. Payment and Custodial services as functions. Universal Banking License Vs Differentiated Banking License. | ||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:2 |
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Overview of the Banking Industry & Regulation
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Structure of banks in India. Perspectives of Indian banking sector. Banking policy environment. (Reference: RBI circulars) | ||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:0 |
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Banking Products and Services (Self Study)
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Deposit products: Deposit Accounts, Current Accounts and Savings Accounts -Credit products – Term loans, Working capital loans – Cash Credit and Overdraft Accounts. Payment services and Custodial services, as products. | ||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
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Evaluating Bank Performance
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Operation and performance of commercial banks (Reference: RBI circular).Understanding Bank financial statements. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks. | ||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Managing Cost of Funds and Liquidity in banks
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Overall liquidity analysis. Estimating marginal cost of funds for pricing assets and taking investment decisions. How do banks meet legal reserve requirements and manage cash assets? A model to estimate liquidity needs and plan for temporary cash deficiencies and longer-term liquidity needs. | ||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
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Credit and NPA Management
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Basic credit analysis principles and the characteristics of different types of loans. Procedure for estimating a business borrower’s cash flow from operations. Basic credit scoring models applied to individual borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. Customer profitability analysis the basic framework used to assess whether a bank is profiting from a customer’s total relationship.NPA regulations governing banks and NPA management. | ||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Risks in Banking
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Trade-offs involved in balancing credit risk, liquidity risk, interest rate risk, market risk, operational risk etc. How do banks measure and manage interest rate risk? Pricing of securities, total return analysis to investors and the determinants of interest rates. GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Regulatory capital requirements under Basel III norms. | ||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:2 |
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Contemporary Topics
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Relevance of socially responsible banking and financial inclusion. Technology in banking, off-the-shelf products versus in-house developed, in-sourcing versus outsourcing key technology functions. Recent trends in International banking. | ||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking. | ||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian: Cengage learning. 2. R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions. 8th edition, Publisher: Himalaya Publications. 3. Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition, Wiley India edition. 4. Hull John C., Risk Management and Financial Institutions. Pearson. 5. Dun Bradstreet., Financial Risk Management. Tata McGraw Hill. 6. Genneral Management Bank Management. IIBF Books for CAIIB Exam, Macmillan Publications. 7. Risk Management. IIBF Books for CAIIB Exam, Macmillan Publications. 8. Vivek.,Asthana P.N, Financial Risk Management. Himalaya Publishing House. 9. Bhattacharya Hrishikesh., Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework. Oxford University Publications. 10. Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.
11. Tannan M.L., Tannan’s Banking Law and Practice in India. Jain Book Agency. | ||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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MBA3042H - TALENT AQUISITION AND WORKFORCE PLANNING (2019 Batch) | ||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Objective This paper is offered as a human resources elective in the third trimester. It develops understanding for the human resources planning and recruitment, selection and prepares students for careers in the areas of human resources. Students opting for this elective specialize in the various aspects of HR Planning, recruitment and selection- concepts of human resources and planning, considerations in various types of human resources planning, managing vacancies, selecting of right tools for selection process ,Analysis of selection processes, various types of interviewing techniques, career planning and career movement within the organization |
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Course Outcome |
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Learning Outcomes By end of the course, the student should be able to: Knowledge · Explore and understand the issues involved in manpower planning and selection methods in the industry · Understand and develop the techniques required for selection & retention of employees. Skill · Identify and match organizational needs and individual potential for better HRM practices. Attitude · Systematically approach Workforce planning and selection. |
Unit-1 |
Teaching Hours:6 |
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Manpower Planning
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Unit I Manpower Planning Manpower Planning: Objectives (micro and macro levels), Benefits, advantages, limitations, problems - HR planning, linkage of HR planning with other HR functions, influencing factors in manpower planning keeping in mind strategic focus - Manpower planning: tools, methods and techniques: Job analysis, Skills analysis/ skill inventory, Performance appraisal, Manpower inventory - Use and applicability of statistical and mathematical models in manpower planning - Census analysis - Markov analysis | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Selection
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Unit II Selection Selection Criterion in Industry - Role of Scientific Selection in Personnel Management, Manpower Planning and Organizational Structuring: Challenges of Selection in today’s world - Value of good employees - Selection Policy and Strategy - Source of Recruitment. Steps of Systematic Selection, Selection Tests – Intelligence Aptitude, Personality - Psychometric Testing (Quantitative issues such as scoring, and interpretations to be discussed) Exercise on Psychometric Testing - Group Selection Methods – Assessment Center. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:4 |
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Reliability and Validity of Selection Tool
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Unit III Reliability and Validity of Selection Tool Testing in the industry for selecting promotion and placement. Historical development of testing selection devices and applicability, Reliability and validity. Quantitative aspects of reliability and validity | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
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Interviewing Techniques for Selection
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Unit IV Interviewing Techniques for Selection Meaning and importance of Interviews, Types of interviews, Biases and Errors in interviews and tests, Skills, tools and techniques of the selection interview. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:3 |
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Induction and Socialization
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Unit V Induction and Socialization (Self learning module) Meaning and Importance of socialization. Induction – Meaning. Importance, types, processes and practices in organizations. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:3 |
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Internal Mobility
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Internal Mobility Internal mobility: Promotion, Transfer, Demotion and Separation.
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Unit-7 |
Teaching Hours:4 |
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Career Planning and Succession Planning
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Unit VII Career Planning and Succession Planning Meaning, importance of career planning and succession planning. Advantages of career planning and succession planning. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
Essential Reading
3. Gatewood, R.D, Field, H.S & Barrick, M (2013). Human resource selection (2nd ed.). Cenage learning. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
Recommended Reading 1. Camen, M.M, Coucher, R & Leigh, S (2012) Human Resource Management. Jaico Publication.( Chapter 7-9)
3. Heneman.H.G., & Judge, T.A.(2012) Staffing Organisations ( 6th ed.). Tata McGraw Hill. 4. Lepak, D. & Gowan, D. (2009) Human Resource Management. Pearson Education. (Chapter 6 and 7) 5. Roberts, G.(2010).Recruitment and Selection. Jaico Publication. 6. Venkatesh, D.N & Jyothi, P. ( 2012) Human Resource Management ( Chapter 9) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
CIA 1 ASSIGNMENT EVALUATION PATTERN
CIA 3 EVALUATION PATTERN
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MBA3042L - BUSINESS INTELLIGENCE AND ANALYTICS (2019 Batch) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The course is offered for LOS specialization students in the third trimester. Businesses today accumulate large amounts of data through their transaction processing systems and social networks. There is tremendous potential in such data for better decision making. Data mining systems enable businesses to extract vital information from large data that facilitate effective decisions. It is generally assumed that students who take up the course will have basic understanding about statistics and simple predictive modeling techniques like simple linear regression and also fundamentals of databases. The course will include hands–on work with data and software. |
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Course Outcome |
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Knowledge: · Identify, evaluate and capture descriptive analytics opportunities that create value and solve business problems · Acquire both theoretical and practical understanding of classification, prediction, reduction and exploration of data that is at the heart of data mining · Gain knowledge of business decision-making contexts through data mining Skill: · Use commonly available descriptive analytics tools such as Excel and IBM Cognos to carry out basic to medium level business intelligence tasks · Manage the implementation of a descriptive analytics tool and data warehouse in an enterprise · Use SPSS software to learn Classification, Association and Clustering in Analytics lab · Choose right tools to solve analytical problems through real business cases, analyze and interpret these solutions Attitude: · Imbibe the culture of data-driven decision making and lead similar cultural changes in organizations that they would work in · Appreciate the value of data by ensuring quality in data analysis · Analyze and interpret data to add value to business problems enabling better business decisions Level of Knowledge The students should have undergone courses related to fundamentals of Management Information Systems (MIS), Database Systems and ERP systems. |
Unit-1 |
Teaching Hours:5 |
Introduction to Business Intelligence
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Terminology, Evolution of BI, OLAP vs OLTP, OLAP basics, Data models for OLAP, ERP and BI, Popular BI tools*, Use of Excel for BI** Dimensions, Cubes, Measures, MDX, Drill-down, Roll-up, Slice-and-dice, Pivoting, MOLAP, ROLAP, HOLAP, Building an OLAP cube** Application of BI, BI users, Using BI for building dashboards, business metrics, scorecards, KPIs, BI for advanced reporting. | |
Unit-2 |
Teaching Hours:4 |
BI and Data warehouse Concepts
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Data Warehouse Need, Definition and characteristics, Types of data sources ETL, Multidimensional data modelling, Implementation, Star and Snowflake schemas Data marts, Top-down and Bottom-up approaches to DW architecture, BI and DW implementation issues, Data quality, Data auditing, Best practices. | |
Unit-3 |
Teaching Hours:4 |
Introduction to Data Mining
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Terminology, Evolution of Data mining, Steps in data mining, Supervised and Unsupervised learning, Introduction to classification, prediction, association, clustering. Organizing and sampling data*, Ethics in data collection process**, Creation of partitions, Oversampling, Pre-processing and cleaning, Visualization, Reduction of categories, Principal component Analysis, Lab session on pre-processing of data. | |
Unit-4 |
Teaching Hours:5 |
Classification
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Introduction, Examples,Classification vs Prediction, Issues in prediction, Naïve rule, Naïve Bayes method, Classification trees, Recursive partitioning, Evaluating performance, Lab session on Decision Trees** Concept and structure of neural network, Pre-processing data*, Training the model, Lab session on Neural Networks** | |
Unit-5 |
Teaching Hours:5 |
Cluster Analysis
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Concept, Examples, Major Clustering Methods - Hierarchical and Non-Hierarchical clustering, Distance between clusters, Dendrograms, Validating clusters, K-Means clustering, Lab session on Clustering** | |
Unit-6 |
Teaching Hours:4 |
Association
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Concept, Examples, Market bastket analysis, Apriori algorithm, Support and Confidence, Antecedents and Consequent, Lift ratio, Interpretation, Lab session on Association** | |
Unit-7 |
Teaching Hours:3 |
Advanced Topics on Business Intelligence& Data mining*
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Cloud computing, SaaS model, Mobile BI, Latest trends in BI & DM, Ethical aspects in data handling and sharing, Logistic Regression, Social network analysis | |
Text Books And Reference Books:
Prasad, R. N., & Acharya, S. (2011). Fundamentals of Business Analytics (1st ed., p. 348). WileyIndia. Shmueli, G., Patel, N. R., & Bruce, P. C. (2008).Data Mining for Business Intelligence: Concepts,Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p. 428).Wileys | |
Essential Reading / Recommended Reading
1. Turban, E., Aronson, J. E., Liang, T.-P., &Sharda, R. (2010) Decision support and businessintelligence systems (9th ed., p. 720).Prentice-Hall. 2. Han, J., &Kamber, M. (2000).Data Mining : Concepts and Techniques (1st ed., p. 550). Morgan Kaufmann | |
Evaluation Pattern
1. CIA I 10 marks 2. CIA II 25 marks 3. CIA III 30 marks (MCQ 15 marks and assignment 15 marks) 4. End Term Exam (Project Based) 30 marks 5. Attendance 5 marks Total 100 marks | |
MBA3042M - MARKETING RESEARCH AND ANALYTICS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description Marketing research is an applied management discipline that is critical to understanding markets and customers in order to make better marketing decisions. The key objective of this course is to provide a learning environment for acquiring the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions.
This course gives on hands opportunity to conceive a research project study, design the study, execute it, and report on the findings in a professional manner. The course project will reinforce and integrate the concepts learned in marketing, research methodology and business statistics courses taken up in previous terms.
Organizations are using analytics strategically to make better decisions and improve customer and shareholder value. Core topics in marketing analytics like statistics, data analysis and information and decision support systems have been a part of business education for long. This course is also designed to present the emerging discipline of analytics in a unified fashion for potential application in problems related to marketing like forecasting, segmentation, classification using data analysis software applications using Predictive Analytics Software PASW (SPSS).
Course Objective This course attempts to provide students the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions. This course also attempts to present the emerging discipline of analytics in a unified fashion for potential application in problems related to marketing using data analysis software (PASW-SPSS) |
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Course Outcome |
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Learning Outcomes: After completing this course, the students will be able to: Knowledge · Understand the needs of marketing managers for marketing and market information · Understand Research Methods and analytics · Learn methods of Predictive Analytics used in Marketing Skills · Determine the objectives of the marketing research project · Identify the type of research that will best help achieve the objectives · Learn how to write a good marketing research proposal · Write reports that convey marketing information simply and effectively and encourage marketing action · Present marketing information to garner and maintain the attention of marketing decision makers. · Use of PASW (SPSS) application for data input, coding, preparation, cleaning and analysis for marketing related applications. · Use descriptive, predictive and prescriptive analytics models for solution to marketing problems. Attitude |
Unit-1 |
Teaching Hours:3 |
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Introduction and the marketing research process
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Applications of Marketing Research, Limitations of Marketing Research, Secondary and Primary Research, Ethical considerations in Marketing Research, Information need, defining the Research Objective, Designing the Research Methodology | |||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Research Methods and Questionnaire Design, Sampling Methods
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Exploratory and Conclusive Research, Experiments, Designing Questionnaires for Market Research, Scales of Measurement, Structured and Unstructured Questionnaires, Types of Questions, Reliability and Validity of a Questionnaire Basic Terminology in Sampling, the Sample Size Calculation, Sampling Techniques | |||||||||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
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Data Management using PASW (SPSS) and Hypothesis testing
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Introduction to PASW application’ Data input, coding, recoding and data reshaping in PASW. Split file, Descriptive Analysis using PASW, Visualization, exploration and extracting data summary statistics and their interpretation
Introduction to Hypothesis testing: General procedure for hypothesis testing, cross tabulations: two variables, three variables, general comments on cross tabulations, Statistics associated with cross-tabulation; Parametric tests: One sample, two independent samples, paired samples Non-Parametric tests: One sample, two independent samples, paired samples; Understanding communalities using factor analysis. | |||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Analysis of variance and Predictive Analytics for Decision Making
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One-way analyses of variance, identify the dependent and independent variables, test the significance, and interpret the results, assumptions of analysis of variance Regression marketing mix models for analytics using PASW, Discriminant Analysis for classification into two or more groups, Cluster analysis for Segmentation, Euclidian Distance analysis. | |||||||||||||||||||||||||
Unit-5 |
Teaching Hours:3 |
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Major Qualitative Research Techniques
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Primary data: qualitative versus quantitative research, rationale for using qualitative research, classification of qualitative research procedures, Focus Group Interviews: characteristics, planning and conducting focus groups, advantages, disadvantages and applications of focus groups, online focus group interviews, advantages, disadvantages and uses of online focus groups, Depth Interviews: characteristics, techniques, advantages, disadvantages and applications of depth interviews, Projective techniques: Association techniques, completion techniques, construction techniques, expressive techniques, advantages and disadvantages of projective techniques, applications of projective techniques, Analysis of qualitative data.
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Text Books And Reference Books: Recommended Reference Material: 1. Malhotra. N., and Dash S, (2009). Marketing Research – An Applied Orientation.5th Ed, Pearson Education. 2. George, D., &Mallery, P. (2016). IBM SPSS statistics 23 step by step: A simple guide and reference. Routledge. 3. | |||||||||||||||||||||||||
Essential Reading / Recommended Reading Recommended Reference Material: 1. Malhotra. N., and Dash S, (2009). Marketing Research – An Applied Orientation.5th Ed, Pearson Education. 2. George, D., &Mallery, P. (2016). IBM SPSS statistics 23 step by step: A simple guide and reference. Routledge. 3. Cunningham, J. B., & Aldrich, J. O. (2016). Using SPSS: An interactive hands-on approach. Sage. 4. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., &Tatham, R. L. (2009). Multivariate data analysis (Vol. 6). | |||||||||||||||||||||||||
Evaluation Pattern Evaluation CIA 1: In Class presentation of project proposal (10 Marks) CIA 2: In Class presentation of final synopsis of the project work (25 Marks)
Pre –Data Collection Phase: 50 Marks
Post –Data Collection Phase: 50 Marks
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MBA3043B - STATISTICAL MODELING USING R (2019 Batch) | |||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This is a three-credit course offered to the students of MBA in Business Analytics in their third trimester. It covers (a) introduction to the R programming language, and (b) the application of R programming language for statistical modeling. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modeling. Course Objective: The objectives of the course are to (a) impart R programming skill among the students, (b) develop the ability to conceptualize business problems in statistical terms, and, (c) enhance their understanding of statistical data analysis, so as to be able to use it for solving managerial problems.
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Course Outcome |
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At the end of the course, the student should be able to: Knowledge: • Carry out statistical analysis of business problems using R programming (CLO1, CLO2). • Implement R programming environment in organizations for data analysis (CLO2). Skills: • Effectively use R programming language for basic statistics, statistical modeling and data visualization (CLO15). • Perform statistical modeling using R programming (CLO11). Attitude: • Appreciate the importance of statistical thinking in taking effective business decisions (CLO22). Level of Knowledge: Students are required to have a good understanding of topics covered in the Statistics for Management course from the first trimester. They should have reviewed and have a fair understanding of all the units therein, particularly ANOVA, Correlation and Regression. |
Unit-1 |
Teaching Hours:4 |
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Introduction to R
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Installing R and R-Studio, downloading packages in R, using the R-Studio interface. Importing data into R – text files, Excel, from other statistical software packages, from databases, and from the web, viewing data. Arithmetic with R, Variable assignment, basic data types in R. Vectors, Matrices, Data frames and Lists. Categorical data – factors, discretizing variables. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:4 |
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Data Preparation in R
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Exploring raw data, basic data visualization through graphs, cleaning data, preparing data for analysis – missing and special values, outliers and obvious values. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:4 |
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Data Manipulation in R
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The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filtering and arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_by and working with databases. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
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Data Visualization in R
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Frequency tables and Cross-tabulation. Introduction to base graphics in R, different plot types, adding details to plots, managing visual complexity, creating plot arrays. Advanced plot customization, other graphics systems in R. The ggplot2 package, Grammar of Graphics, aesthetics, geometries, the qplot() function, statistics in graphs. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
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Exploratory Data Analysis in R
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Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
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Statistical Analysis
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Testing of Hypothesis – t-test, Chi-Square test, ANOVA, Correlation. | |||||||||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Statistical Modeling
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Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. | |||||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media. | |||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Recommended Reading 1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in. 2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in. 3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in. | |||||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern Departmental level 1. Assignment – 20 marks 2. Lab based assignment – 10 marks 3. Project – 20 marks 4. MCQ – 10 marks 5. End term exam – 35 marks 6. Attendance – 5 marks | |||||||||||||||||||||||||||||||||||||||||||||||||
MBA3043H - PERFORMANCE MANAGEMENT AND EMPLOYEE COUNSELING (2019 Batch) | |||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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In today’s globalised and technology enabled world, what makes some businesses more successful than others? What is today’s key competitive advantage? The answer is people.
Organizations with motivated and talented employees offering outstanding customer experience are likely to get ahead of the competition, even if the products offered are similar to those offered by the competitors. Only well qualified and motivated people can make these things happen. Only people can produce a sustainable competitive advantage. Performance management systems are the key tools to transform people’s talent and motivation into a strategic business advantage.
Performance management is a continuous process of identifying, measuring and developing performance in organizations by linking each individual’s performance and objectives to the organization’s overall mission and goals.
This course focuses on the design and implementation of successful performance management systems. It includes best practices and describes the necessary steps to create a top-notch performance management system. Also, it equips students with well known performance measurement tools such as Balanced Score Card and Building Block Model AND business excellence / improvement tools of TQM such as EFQM, Deming, MBNQA, Six Sigma, CMMI.
Very often, practical constraints and lack of knowledge about system implementation results in many organizations cutting corners and not implementing best practices in performance management systems. The course will involve discussion of examples from actual organizations to illustrate how systems are implemented given actual situational constraints.
Rationale
Performance management systems are the key tools to transform people’s talent and motivation into a strategic business advantage.
Performance management is critical to all organizations – small or large, for-profit or not-for-profit, domestic or global – and to all industries. After all, the performance of an organization depends on the performance of its people, regardless of the organization’s size, purpose or other characteristics. |
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Course Outcome |
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By the end of the course, students willbe equipped with the following knowledge & skills: · Advantages of implementing a successful performance management system and of the negative outcomes associated with deficient systems, including lowered employee motivation and perceptions of unfairness. The features of an ideal performance management system (CLO1, CLO2) · Performance management process, what needs to be done before a performance management system is implemented, and performance renewal and recontracting phases (CLO1, CLO2, CLO13) · Linking performance management systems with strategic planning (CLO1, CLO2) · Implementation of performance management systems (CLO11, CLO15) · Technical aspects associated with assessment of performance and how to identify and measure both behaviors and results (CLO1, CLO2, CLO15, CLO21, ) · Appraisal forms, various types of rating schemes, and the advantages and disadvantages of using various sources of performance information (CLO15) · Steps involved in implementing a performance management system, including a communication plan and pilot testing of the system before it is implemented (CLO1, CLO2, CLO15) · Description of employee development plans and the advantages of using 360-degree systems for development purposes (CLO21) · Relationship between performance management and the law, legal issues to consider when implementing a performance management system (CLO23, CLO25) · Awareness, understanding and contextual application of performance measurement tools such as Balanced Score Card and Fitzgerald and Moon’s Building Block Model AND business excellence / improvement tools of TQM such as EFQM, Deming, MBNQA, Six Sigma, CMMI (CLO1, CLO2) It is expected that the course will offer a very productive learning experience, which will enhance the student’s own individual human capital. Knowledge 1. Basic issues associated with designing and implementing performance management systems 2. Awareness of practical constraints in implementing an ‘ideal’ performance management system 3. Tools for enhancing organizational and individual performance Skills 1. Design of appraisal forms, rating schemes and identifying sources of performance information. 2. Implementing a performance management system, including communication plan and pilot testing 3. Describe employee development plans and use 360-degree systems for development purposes 4. Observe and assess performance and provide constructive feedback. 5. Design of appropriate individual and team rewards that contribute to enhancing employee and organizational performance. Attitude · Inculcate fairness and equity mind set in designing and administering PMS. · Develop concerns regarding professional hazards involved in various jobs while prioritizing performance matrices and employee counseling. Competence · Implementing performance management systems · Linking performance management systems with reward systems and strategic planning · Technical aspects associated with assessment of performance; identification and measurement of both behaviors and results · Design of appraisal forms, rating schemes · Employee development plans · Observe and assess performance and provide constructive feedback |
Unit-1 |
Teaching Hours:9 |
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Introduction: Performance Management in context
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Definition of Performance Management (PM); The Performance Management Contribution; Theories of performance management (Goal Setting, Expectancy, Control, Justice); AMO Framework; Disadvantages / Dangers of Poorly Implemented PM Systems; Aims and Role of PM Systems; Purpose of Performance Management ( Strategic, Administrative, Informational, Developmental, Organizational Maintenance, Documentational); Characteristics of an Ideal PM System; Integration with Other Human Resource activities; PMS around the world | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:3 |
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Performance management process and Strategic Planning
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Performance Management Prerequisites, Performance Planning – Results, Behaviors, Development Plan; Performance Execution; Performance Assessment; Performance Review; Performance Renewal and Recontracting; Definition and Purposes of Strategic Planning; Linking Performance Management to the Strategic Plan, Developing Strategic Plans - Job Descriptions, Individual and Team Performance, Building Support | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:3 |
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Approaches to measuring performance
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Determinants of Performance - Factors Influencing Determinants of Performance, Performance Dimensions, Approaches to Measuring Performance (Behavior Approach, Results Approach, Trait Approach); Comparative Systems & Absolute Systems of performance measurement | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:3 |
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Performance Evaluation and Employee Development
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Appraisal Forms, Characteristics of Appraisal Forms, Determining Overall Rating, Appraisal Period and Meetings; Providing Performance Information (Supervisors, Peers, Subordinates, Self, Customers); Rater Motivation Model; Rater training and prevention of rating distortion; Personal Developmental Plans; 360-Degree Feedback Systems – advantages and risks | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:3 |
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Team Performance Management; Legal issues in performance management
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Definition and Importance of Teams; Types of Teams and Implications for Performance Management; Purposes and Challenges of Team Performance Management; Including Team Performance in the Performance Management System; Performance Management and the Law; Some Legal Principles Affecting Performance | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:6 |
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Business Performance Improvement and Business Excellence Models
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Qualitative and Quantitative measures of performance; Financial and non-financial measures of performance; The growing emphasis on Non-financial performance indicators (NFPI); Business improvement / Business Excellence Models – Balance Scorecard, Fitzgerald and Moon’s Building Block Model, TQM Models – EFQM, MBNQA, Deming Grand Prize, Six Sigma, CMMI. Statistical tools for business performance improvement – 7QC Tools, N7 Tools | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:3 |
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Emergence of Counseling Services, Counseling Strategies
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Approaches to counseling, Counseling process- beginning, Developing and terminating a counseling relationship and follow up. Counselor’s attitude and skills of counseling, Assessing Clients problems; Definitions, Changing behavior through counseling special problems in counseling, Application of counseling to organizational situations with a focus on performance counseling. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Prescribed Text: Aguinis, H. (2009). Performance management (2nd ed.). New Delhi: Pearson Education. Additional Reference: (1) Armstrong, M. (2009). Performance management: Key strategies and practical guidelines (3rd ed.). Kogan Page. (2) Rao, T.V. (2010). Performance management & appraisal systems: HR tools for global competitiveness. New Delhi: Sage-Response Books. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA3043L - LEAN OPERATIONS MANAGEMENT (2019 Batch) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is offered as a specialization paper for Lean Operations & Systems students in the third trimester. It develops an insight into the current trends and latest concepts that are being applied in the areas of lean management in both manufacturing and service sector. This course prepares the students to achieve excellence in their work area through the application of lean tools and techniques that are contemporary and facilitates organizations to attain greater efficiency and effectiveness through optimal use of resources. |
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Course Outcome |
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At the end of the course students should be able to: Knowledge: · Learn the latest concepts of lean operations and its applications in both manufacturing and service sectors. · Assimilate lean concepts through practical workshop. · Analyze and apply lean concepts to the various scenarios across industries. Skill · Use TIMWOOD as a frame work for identifying and managing Operations Waste · Use VSM as a tool for value addition to business and customer · Use 5S as a tool for value addition to business and customer Attitude · Visualize business processes through lean philosophy · Achieve excellence in all the operational activities |
Unit-1 |
Teaching Hours:4 |
Overview of Classical Manufacturing Systems
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Overview of Manufacturing System and its evolution through Craft Production System. Scientific Management - Division of Labour & Standardisation of Fredrick W. Taylor and Time and motion study of Frank & Lillian Gilbreth. Mass Production System pioneered by Henry Ford. Advantages and Disadvantages of Classical Production System in terms of productivity and efficiency. Introduction to Modern Production System. | |
Unit-2 |
Teaching Hours:4 |
Toyota Production System (TPS)
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History of Toyota Production System; 4Ps of Toyota Toyota's - 14 Management Principles. Toyota Way - Respect for People and Continuous Improvement. Introduction to Lean Management - James Womack. | |
Unit-3 |
Teaching Hours:4 |
Lean - Concept of Waste and Value
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Concepts of waste and value in operations, 3 Ms - Muda, Mura & Muri 8 Forms of waste - T. TIMWOOD Waste Walk & Gemba, Genchi Gembutsu. Waste identification through simulation exercise | |
Unit-4 |
Teaching Hours:4 |
Lean Management Principles
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Definition of Value Definition of Value added time, Process Time, Cycle Time, Throughput Time, Takt time, Inventory buffers, Little's Law. Establishing Value Stream and Value Stream Map.Definition of Flow through Value Stream. Establishing Pull. Pursue Perfection. Simulation example of preparing a current and improved value stream. | |
Unit-5 |
Teaching Hours:4 |
House of Toyota / House of Lean
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House of Lean / House of Toyota definition.Foundation of House of Lean : Stability and Standardized Work. 1st. Pillars of House of Lean : JIT 2nd. Pillar of House of Lean : Jidoka Employee Involvement and engagement as part of Lean Management.Customer Focus - Highest Quality, shortest lead time and lowest cost | |
Unit-6 |
Teaching Hours:6 |
Lean Tools : 5S & Visual Management
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What is 5 S ? Importance of 5 S in the context of Lean implementation Details steps of 5S implementation : Sort, Set-up, Shine, Standardize and Sustain Work Cell / Cell Design or Cellular Layout Cell Design Principles : 9 Steps for Work Cell Design What is Visual Management ? Visual Display and Visual Control tools Benefits of 5 S and Visual Management | |
Unit-7 |
Teaching Hours:4 |
Continuous Improvement through Kaizen Event
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What is Kaizen or Continuous Improvement? What is a Kaizen Event ?Different stages of a Kaizen Event DMAIC process for Kaizen Event Benefits of a Kaizen Event. Step by step approach to conduct a KAIZEN Event | |
Text Books And Reference Books: 1. Toyota Production System - An integrated approach to Just-in-time : Yasuhiro Monden 2. Toyota Way – Jefrey Liker | |
Essential Reading / Recommended Reading 1. The machine that changed the world : James Womack, Roos and Jones 2. Lean Thinking – James Womack and Roos | |
Evaluation Pattern 1. CIA I (10 marks) 2. CIA III (30 marks) 3. Attendance (5 marks) 4. CIA II (Written Exam) (25 marks) 5. End Trimester Examination (30 marks) | |
MBA3043M - FUNDAMENTALS OF SERVICE MARKETING (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This paper is offered as a marketing elective in the third trimester and it emphasizes the importance of the service industry which is going through a period of revolutionary change. Service sector has become the most important space for business houses. The customer revolution, the business environment, global players have brought in tremendous changes to service industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the service sector.
Course Objective · To impart knowledge needed to implement quality service and service strategies across service industries, such as banks, hotels, hospitals, educational institutions, professional services and other goods industries that depend on service excellence for competitive advantages. · To inculcate a service culture among students interested in a career in service sector. |
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Course Outcome |
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The learning outcome of this course are: Knoledge · Understand how service firms and service product are different with specific reference to marketing strategy · Apply service management knowledge to new areas within marketing. Skills · Analyze and deal critically with various sources of service industry information and use them to structure and formulate successful strategies · Analyze existing theories, methods and interpretations in the service management field and work independently on practical and theoretical problems Attitude · Develop a meaningful insight to diagnose and effectively deal with service industry tribulations. · Understand how service management is a crucial differentiator in the product bouquet offered to customers. |
Unit-1 |
Teaching Hours:6 |
Understanding Service Markets, Products and Customers
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1) Perspectives on Marketing in the Service Economy:Introduction to services, importance & role in new economy, distinguishing characteristics from physical products posing marketing challenges, expanded marketing mix. 2) Customer Behaviour in Service Encounters: Customer decision making: The 3 stage model of service consumption, understanding service encounters, defining moments of truth, Customer expectation and perception of services | |
Unit-2 |
Teaching Hours:7 |
Building the Service Model
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1) Developing Service Concepts:Defining the core and supplementary elements of a service, The flower of service, Planning and branding service products, Development of new services. 2) Distributing Services:Determining the type of contact: Options for service delivery, Place and time decisions, The role of intermediaries, Distributing services internationally. 3) Pricing and Revenue Management:Tripod strategy of pricing, Activity based costing, Demand elasticity based on pricing & customer segments, Yield management to maximize revenues. 4) Services marketing communication:Setting communication objectives, Challenges (intangibles) and opportunities in communicating services, marketing communications mix using internet. | |
Unit-3 |
Teaching Hours:8 |
Managing the Customer Interface
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1) Designing and managing service processes:Blueprinting service operations to create valued experiences, Service process redesign, The customer as co-producer. 2) Balancing Demand & Productive Capacity:Patterns & Determinants of demand, managing demand levels, overcoming capacity constraint, Inventory demand through waiting lines & reservations. 3) Crafting the Service Environment: Understanding consumer responses to service environments, Dimensions of the service environment. 4) Managing People for Service Environment:Importance of Service Employees, Frontline & back office, Cycles of failure, mediocrity and success, Human resource management, Service Leadership & Culture. | |
Unit-4 |
Teaching Hours:9 |
Implementing Profitable Service Strategies
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1) Managing relationships & building loyalty:Customer loyalty, The Wheel of loyalty, Creating loyalty bonds, Strategies for reducing customer defections, CRM. 2) Achieving Service Recovery:Customer complaining behaviour, Principles of effective service recovery systems, Service guarantees, discouraging abuse and opportunistic behavior, learning from customer feedback. 3) Improving Service Quality and Productivity:Integrating service quality and productivity strategies, what is service quality, The GAPS model- A conceptual tool to identify and correct service quality problems, Measuring and improving service quality, improving service productivity. | |
Text Books And Reference Books:
1. Zeithml,V.A.&Bitner,M.J.(2011).Services Marketing. Tata- McGraw- Hill Edition. 2. Shankar, R. (2011). Services Marketing. Excel Books. 3. Apte, G. (2011). Services Marketing.Oxford University Press. | |
Essential Reading / Recommended Reading
Lovelock,C., Wirtz, J.&Chaterjee, J. (2011).Services marketing. Pearson Prentice Hall. | |
Evaluation Pattern Evaluation Pattern CIA 1- 20 marks, 10% weight CIA 2(Midterm exam)- 50 marks, 25% weight CIA 3- 30 marks, 30% weight Endterm Exam - 50 marks, 30% weight Attendance - 5% weight
End-term Question Paper Format: Marks 50; Time: 2 hours Section A - 40 marks 2 out of 4 questions (10 x 2=40 marks) Section B – Case Study Compulsory 10 marks (1x10=10 marks) | |
MBA311 - MENTORING AND CURRENT AFFAIRS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Mentees being absorbed into the fold of respecve specializaons are supported in the preparaon for Summer Internship and compleon of live projects. Mentoring provides guidance and support in the academic endeavours through various acvies. |
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Course Outcome |
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Knowledge: Mentees understand the significance of academic rigour and develop their conceptual knowledge Skills: Specialization specific skills are acquired through workshops, panel discussions and tools Attitude: Skill Gap identification and develop a positive attitude during preparation of Summer Internship |
Unit-1 |
Teaching Hours:30 |
Industrial Domain Knowledge
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Mentoring helps in acquiring and analysing current affairs while developing domain knowledge and experse. | |
Text Books And Reference Books: Reading materials as prescribed by each Specializaon | |
Essential Reading / Recommended Reading Daily newspapers, periodicals and research papers | |
Evaluation Pattern Mentors are assessed on the following parameters: Industry Analysis Group Discussions and Mock Interview Aptitude Test Business Quiz Extension Activity Live Projects Any other activity adopted by mentor
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MBA331 - MANAGING HUMAN RESOURCES (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.
Course Objective This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models. |
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Course Outcome |
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By the end of the course, the student should be able to Knowledge · Integrate the understanding of the human resources management framework with the management best practices, tools and models. Skills · Plan, keeping in mind the changing roles of HR Managers while developing strategies, initiatives and programs in their organizations. · Implement interventions which addresses the human capital as a critical role in firm's viability in the knowledge economy. · Develop the core human resources management skills and competencies in people which include HRM knowledge, planning, control, problem-solving and communication skills. Attitude · Evolve into a “holistic” human resource professional. |
Unit-1 |
Teaching Hours:4 |
Human Resource Management
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Concept: Meaning, Objectives, Scope, Functions, models of HRM, Corporate strategies & HRM. Human Resource Management : A sustainability perspective Human Resource Management in India and present day scenario. Strategic HRM, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards (Self Learning module)*. | |
Unit-2 |
Teaching Hours:4 |
Human Resource Planning, Job Analysis and Design
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Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design | |
Unit-3 |
Teaching Hours:4 |
Recruitment, Selection, Socialization and Retention
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Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing (Self Learning module).* | |
Unit-4 |
Teaching Hours:4 |
Human Resource Development
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Meaning, Objectives and scope of human resource development in India. Methods for training workers & managers, problems & challenges of training and development in India, Evaluation of training effectiveness. Career development. | |
Unit-5 |
Teaching Hours:4 |
Performance Management & Appraisals
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Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, feedback & coaching, career planning & succession planning. Fairness and equity in performance appraisals. | |
Unit-6 |
Teaching Hours:4 |
Wage & Salary Administration
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Definition and objectives, theory of wages, methods for computing value & worth of jobs, components of worker compensation, components of executive compensation. Problems & challenges in promoting equity in compensation & reward systems | |
Unit-7 |
Teaching Hours:6 |
Industrial Relations- Basic Concepts
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Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.
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Text Books And Reference Books:
1. Dessler,G&Varkey,B. (2013).Human resource management. Pearson 2. Jyoti, P &Venkatesh, D.N. (2012).Human resource management. India: Oxford University Press. Snell, S. Bohlander ,G. &Vohra,V. (2012). Human resources management: A South Asian perspective. India: Cengage Learning | |
Essential Reading / Recommended Reading
1. Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management: A case study approach. India: Jaico. 2. Decenzo, D A & Robbins, S P (2010). Human resource management, John Wiley & Sons. 3. Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra. 4. Mathis, R L & Jackson, J H (2000). Human Resource Management, 9thed, South Western: Thomson Learning Publications. 5. Monappa, A (1992) Personnel management &industrial relations. Tata Mc Graw Hill. 6. Rao, V S P (2000). Managing people. Amexcel Publisher. 7. Rudrabasavaraj,M.N.(2000). Dynamic personnel administration, Himalaya Publishing House. 8. Sinha, R N., Sinha, I B, &Shekhar S P (2001). Industrial relations, trade unions and labour legislation. India: Pearson Education. 9. Snell, S &Bohlander,G (2009).Human resources management: A SouthAsian perspective. India: Cengage Learning. 10. Venkataratnam, C S & Srivastava, B N(2001). Personnel / Human Resource Management. New Delhi: Amexcel Publisher. | |
Evaluation Pattern 70% Internal assessment , 30% endterm examination marks
CIA -1 10 %, CIA -2 ,25%CIA 3-30% Attendance :5 %
MCQ will have the weightage of 20 percent Mandatory End term examination with a weightage of 30 percent Attendance will have the weightage of 5 percent | |
MBA333 - RESEARCH METHODOLOGY (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper is offered as a core choice based subject in the third trimester. The paper aims to develop a research orientation among students and thereby making their managerial decision making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project. |
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Course Outcome |
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Upon completion of this course, students will be able to complete the following key tasks Use of software (SPSS / Excel) for data compilation, data preparation, data summary and appropriate analysis using descriptive and inferential statistical methods (univariate / bivariate/multivariate). |
Unit-1 |
Teaching Hours:2 |
Introducing Business Research
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Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research.Research Problem Definition - Problem definition, hypothesis, variables and measurement.
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Unit-2 |
Teaching Hours:3 |
Research Process and Proposal
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Researchprocess, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal: Purpose, Proposal development, types, structuring the proposal and valuation. | |
Unit-3 |
Teaching Hours:2 |
Ethics in Business Research
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Secondary Data collection Methods – Benefits, drawbacks, Evaluation. Types of Secondary data – Internal and External data sources. Qualitative Methods of data collection – Distinguishing Quantitative Vs Qualitative Methods. Observation, FGD, Depth Interview & Projective Techniques – Process, Merits and Limitations | |
Unit-4 |
Teaching Hours:6 |
Data Measurement, Sources and Collection
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Sources of Data:Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys
Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability.
Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales.
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Unit-5 |
Teaching Hours:4 |
Research Design
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Research design – and overview, the basic stages of research design, classification of research designs – Descriptive , causal, longitudinal , cross – sectional , Experimental and Exploratory. | |
Unit-6 |
Teaching Hours:5 |
Instrument Design & Experimentation
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Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). | |
Unit-7 |
Teaching Hours:6 |
Analysis of Research Data
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Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA , Factor analysis, Cluster analysis. | |
Unit-8 |
Teaching Hours:2 |
Report Presentation
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Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.
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Text Books And Reference Books:
Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
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Essential Reading / Recommended Reading
Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata McGraw Hill Publications | |
Evaluation Pattern CIA-1 10 Marks CIA-2 25 Marks CIA-3 30 Marks Attendance 5 Marks EndTerm 30 Marks Total 100 Marks | |
MBA333A - ADVANCED STATISTICS FOR MANAGEMENT (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Objective This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process. Course Description This paper is offered as a core subject in the second trimester, as a follow up to the first course, which introduced statistical analysis. We introduce advanced statistical techniques that will be helpful in data analysis and in taking managerial decisions. |
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Course Outcome |
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Learning Outcomes At the end of the course, the student should be able to: Knowledge Skills · Conduct advanced statistical analysis using statistical software packages like IBM SPSS (CLO13). Attitude |
Unit-1 |
Teaching Hours:4 |
Multiple Regression and Modeling
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Multiple Regression Model, Assumptions, Testing for significance -Multicollinearity, Estimation and prediction, Categorical independent variables, Residual analysis, Autocorrelation in multiple regression Spreadsheet modeling. | |
Unit-2 |
Teaching Hours:3 |
Unit II: Logistic Regression and Probit Models
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Model estimation of Binary logit, multinomial logit, discrete choice models, and probit models. Using SPSS for Logistic regression and Probit models. | |
Unit-3 |
Teaching Hours:5 |
Business Forecasting
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Business forecasting** - Time series analysis, components of time series. Decomposition - Trend, Seasonality and Cyclical fluctuations. Smoothing models - moving average, weighted moving average and exponential smoothing models.Forecasting performance measures -MSE, RMSE, MFE, MAPE measures. Using IBM SPSS for Time Series Analysis. | |
Unit-4 |
Teaching Hours:4 |
Decision Analysis
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Decision making under uncertainty and risk. EMV and EOL approach. Perfect information and EVPI.Decision tree analysis - one-stage and two-stage decision making using Baye’s theorem. | |
Unit-5 |
Teaching Hours:4 |
Nonparametric Tests
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Advantages and Disadvantages, Chi-square test - the nonparametric perspective, Run test, Sign Test, Mann-Whitney U test, Wilcoxon Signed-Rank test, Kruskal-Wallis test. Using IBM SPSS in conducting Nonparametric tests. | |
Unit-6 |
Teaching Hours:6 |
Multivariate Analysis
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Discriminant analysis, MANOVA, Factor analysis, Cluster analysis– Fitting the model, validation of the model fit and model performance assessment. Working with IBM SPSS for multivariate analysis. | |
Unit-7 |
Teaching Hours:4 |
Specialized Multivariate Techniques
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Multidimensional Scaling (MDS), Correspondence Analysis - Fitting the model, validation of the model fit and model performance assessment. Using IBM SPSS for specialized multivariate analysis. | |
Text Books And Reference Books:
Text Books Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2013).Statistics for management. New Delhi: Prentice Hall India Publications. Hair, J.F., Black, W.C.Jr.,Babin, B.J., Anderson, R.E. (2010).Multivariate Data Analysis, 7th Edition.Pearson Education India.
Reference Book Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business and economics, Revised, 13thEdition. Boston: Cengage Learning. | |
Essential Reading / Recommended Reading Essential Reading Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2013).Statistics for management. New Delhi: Prentice Hall India Publications. Hair, J.F., Black, W.C.Jr.,Babin, B.J., Anderson, R.E. (2010).Multivariate Data Analysis, 7th Edition.Pearson Education India.
Recommended Reading Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business and economics, Revised, 13thEdition. Boston: Cengage Learning. | |
Evaluation Pattern
Evaluation: CIA I 10 marks CIA II 25 marks CIA III 30 marks End Term Exam 30 marks Attendance 5 marks
CIA I consists of Assignment, CIA II consists of Assignment and MCQs, and III consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks. | |
MBA333B - MACRO ECONOMICS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is a choice based core course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at firm level so as to operate accordingly in changing economic environment. |
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Course Outcome |
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This course attempts to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. |
Unit-1 |
Teaching Hours:4 |
Introduction
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Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept and Applications in Managerial Decision making. | |
Unit-2 |
Teaching Hours:4 |
Measuring National Output/ Income
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Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications. | |
Unit-3 |
Teaching Hours:5 |
Theory of Employment and Keynes?s Determination of National Income and Multiplier
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The classical theory of employment, Keynes’s attack of classical theory and the Keynesian theory of employment output and income*.The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest, investment or government multiplier, tax multiplier, balanced budget multiplier and transfer multiplier. | |
Unit-4 |
Teaching Hours:5 |
IS and LM Model
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Product market equilibrium (IS), money market equilibrium(LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM, Circles of Sustainability | |
Unit-5 |
Teaching Hours:5 |
Inflation, Unemployment and Macro Economic Policies
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Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply and its components, money multiplier, high power money and the Keynes versions demand for money , fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash | |
Unit-6 |
Teaching Hours:3 |
Sustainable green economy
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Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange | |
Unit-7 |
Teaching Hours:4 |
Recent Developments in the International Economy
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Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. | |
Text Books And Reference Books: Dwivedi, D. N. (2015). Macro Economics Theory and Policy. 4th Ed, New Delhi: TATA McGraw Hill Education Private limited | |
Essential Reading / Recommended Reading 1 Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning . 2 D Souza, E. (2008). Macro Economics. New Delhi: Pearson Education. 3 Dornbusch, R., Fischer, S., & Startz, R. (2005). Macro Economics. New Delhi: Tata McGraw Hill. 4 Samuelson, P. A. (2012). Macro Economics. New Delhi: Tata McGraw Hill. 5 The Wall Street Journal (http://online.wsj.com/)
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Evaluation Pattern CIA I Evaluation 10% CIA II Evaluation 30% CIA III Evaluation 30% | |
MBA333C - ENTERPRISE RESOURCE PLANNING (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description The course develops an understanding of management of various functions in an organization and its integrated approach for dynamic business issues . It gives a good learning on the processes of ERP Vendor Management, Project management and the details of a successful Implementation. Practical exposure to modules of ERP through hands-on lab sessions on SAP software is also incorporated as part of the course curriculum. Course Objective This course attempts to help the students to develop a good understanding of cross functional business processes and how an integrated enterprise resource planning solution can be implemented as a project for various functions |
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Course Outcome |
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Course Description The course develops an understanding of management of various functions in an organization and its integrated approach for dynamic business issues . It gives a good learning on the processes of ERP Vendor Management, Project management and the details of a successful Implementation. Practical exposure to modules of ERP through hands-on lab sessions on SAP software is also incorporated as part of the course curriculum. Course Objective This course attempts to help the students to develop a good understanding of cross functional business processes and how an integrated enterprise resource planning solution can be implemented as a project for various functions |
Unit-1 |
Teaching Hours:4 |
Introduction to ERP
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Overview of Enterprise, ERP concepts, Justifying ERP investments, Need for ERP , Risks & Benefits of ERP, ERP market, ERP solution providers/vendors,
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Unit-2 |
Teaching Hours:4 |
Enterprise Basics and Preparation for ERP implementation
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Understanding of Business , Function , Processes , Cross Functional Processes, Understanding various Functional departments in a Business, Traditional Information Model, Evolution of packaged software solutions, Operational motivations for ERP, Pre-implementation tasks, Requirements definition, Cost Benefit Analysis, ERP Transition Strategies, | |
Unit-3 |
Teaching Hours:6 |
ERP implementation and Post Implementation
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ERP Implementation Strategies, methodologies and challenges , ERP implementation lifecycle, Vendors and Consultants, Training & Education, Data Migration,. Post Implementation activities, Success & Failure factors of ERP implementation, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system
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Unit-4 |
Teaching Hours:3 |
ERP Project Management
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ERP Project teams, Project Scheduling, Key Factors for Success of ERP projects , Examples of Industry Project Planning Tools, Software, | |
Unit-5 |
Teaching Hours:6 |
SAP as a ERP package Theory and Lab
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Business modules of ERP, Introduction to SAP, Modules of SAP, Understanding of SD module, Lab Practice sessions for SD Module of SAP
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Unit-6 |
Teaching Hours:3 |
ERP Related Technologies and Security
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Business Process Reengineering, Business Intelligence and Analytics, Product LifeCycleMgmt(PLM), Geographic Information systems(GIS), ERP and SCM, CRM, OLAP, Security Systems for ERP, | |
Unit-7 |
Teaching Hours:4 |
ERP present and future market
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Enterprise Application Integration, ERP and e-Business, ERP, Internet and WWW – ERP II, Open Source and Web-enabled ERP, Cloud computing, Cloud based models – CAPEX, OPEX, Virtualization, Mobility in ERP, Integrity in Data handling.
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Text Books And Reference Books:
Leon, A. (2014). Enterprise Resource Planning (3rd Edition ed.). New Delhi: Tata McGraw Hill Education Private Limited | |
Essential Reading / Recommended Reading Recommended Reading Dey, B.R (2005). Business Process Reengineering & Change Management (2nd Edition ed.). New Delhi: BizTantra. Jaiswal, M., & Vanapalli, G. (2005). TextBook of Enterprise Resource Planning (5th Edition ed.). Chennai: MacMillan Publishers India Limited. Sadagopan, S. (1999). ERP - A Managerial Perspective (3rd Edition ed.). New Delhi: Tata McGraw Hill Education Private Limited. Singla, A. R. (2008). Enterprise Resource Planning (3rd Edition ed.). New Delhi: Cengage Learning India Pvt. Ltd. Sumner, M. (2004). Enterprise Resource Planning (2nd Edition ed.). Edwardsville: Prentice Hall. | |
Evaluation Pattern CIA1 - 10 Marks CIA2 - 25 Marks CIA3 - 30 Marks (MCQ 15 marks and assignment 15 marks) FINAL EXAM - 30 Marks ATTENDANCE- 5 Marks | |
MBA334 - INTEGRATED BASICS OF SUSTAINABILITY (2019 Batch) | |
Total Teaching Hours for Semester:10 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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The course is offered as a core subject in the third trimester. The purpose of the course is to instill a sustainability-oriented mindset and aspiration among students, at the broad level, to inspire them to apply it further in their respective streams, career and lives, so as to contribute (to the society and the planet) as holistic, responsible individuals and leaders. The course builds up the basic theoretical aspects of sustainability so that students who are interested in taking further courses in sustainability offered by the different departments, can make informed choices. Objectives
The objective of this course is to provide a fundamental orientation to students on the context, the strategy case and the futuristic leadership outlook based on sustainability.
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Course Outcome |
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At the end of this largely perspective-building course, students will be able to develop: Knowledge (CL01, CL02) · Learn about sustainability as a strategy imperative · Know different practices, frameworks and tools adopted by sustainable organizations Skills (CLO01, CL013, CL015) · Get an overview of frameworks and tools available to drive sustainability into the future. Attitude (CLO22, CLO23, CLO24, CLO25) · Understand need for sustainability at different levels and contexts- the planet, the business and the individual · Develop sensitiveness towards and aspiration for sustainability across their career and life. · Develop a future outlook on sustainability as a leadership domain, to grow as holistic, value-creating and responsible management professionals. |
Unit-1 |
Teaching Hours:1 |
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The Context of Sustainability
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Reality of Climate change; The imperative of resource conservation; The business case: Risks & opportunities for business; Need for individual social -responsibility | |||||||||||||||||
Unit-2 |
Teaching Hours:2 |
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The Response to the Sustainability Challenge
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Perspectives on Sustainable Development and definitions; Evolution of business responsibility; SDGs; Sustainable Development in India: gaps& opportunities | |||||||||||||||||
Unit-3 |
Teaching Hours:2 |
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The practice of Sustainable Business
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Unit-4 |
Teaching Hours:1 |
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Sustainability Strategy & Integration
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Eco-advantage strategy; Learning from examples of sustainability strategy; Integration of sustainability | |||||||||||||||||
Unit-5 |
Teaching Hours:1 |
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Sustainability Leadership & Communication
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Features of a sustainable Company; Learning from sustainable businesses and leaders; Communicating sustainability – Growth of reporting | |||||||||||||||||
Unit-6 |
Teaching Hours:1 |
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Overview of Frameworks, Methods & Tools
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ISO26000, CERES, Natural Step, UNGC, NVG, GRI | |||||||||||||||||
Unit-7 |
Teaching Hours:2 |
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Future Outlook & Way Forward
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Summary &conclusion; Exam | |||||||||||||||||
Text Books And Reference Books:
· Weibrecht, Giselle (2010), The Sustainable MBA-The Manager’s Guide to Green Business, Reprint Wiley India | |||||||||||||||||
Essential Reading / Recommended Reading
· Beginners dictionary on sustainability, A Cognito Production (provided in the course pack) · Jeurissen J. (2000), Cannibals with Forks, A Review, Journal of Business Ethics 23: 231–234 (provided in the course pack) · Visser W. (2011), Age of Responsibility –CSR2.0 and the New DNA of Business (2 ed.), John Wiley & Sons Zadek S. (1999), Stalking sustainability, article in Greener Management International, Summer 99, Issue 26 (provided in the course pack) Porter M.E., Hills G., Pfitzer M., Patscheke S. & Hawkins E. Measuring shared value, FSG publication (https://www.fsg.org/sites/default/files/Measuring_Shared_Value_presentation.pdf ) (Provided in the course pack Sisodia R., Sheth J.& Wolfe D. (2014), Firms of Endearment, Pearson Education (Provided in the course pack) Hollender J, Orgain A, Nunez T. (2009) What is sustainability? Sustainability Solutions Paper, Kaplan Eduneering Publication (provided in the course pack Metcalf L., Benn S. (2013), Leadership for Sustainability: An Evolution of Leadership Ability, Journal of Business Ethics 112:369–384 (provided in the course pack) Ligteringen E. &Zadek S. Future of Corporate Responsibility Codes, Standards & Frameworks, an (online) Executive Briefing by The Global Reporting Initiative and Accountability (Provided in the course pack) Esty, D. C. and Simmons, P. J., (2006) Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Copies from the library) | |||||||||||||||||
Evaluation Pattern
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MBA351 - CROSS FUNCTIONAL DECISION MAKING (2019 Batch) | |||||||||||||||||
Total Teaching Hours for Semester:10 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:1 |
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Course Objectives/Course Description |
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Cross Functional Decision Making- Simulation |
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Course Outcome |
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Practical Exposure on handling Simulations |
Unit-1 |
Teaching Hours:10 |
Simulation Execcises
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Simulation Exercies | |
Text Books And Reference Books: Practical sessions from external experts evaluated based on the performance in simulation games | |
Essential Reading / Recommended Reading Simulation games by the company | |
Evaluation Pattern Output of the simulation is evaluated by the external experts for 50 Marks |