CHRIST (Deemed to University), Bangalore

DEPARTMENT OF businessmanagement

school-of-business-and-management

Syllabus for
Master of Business Administration
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 MENTORING AND CURRENT AFFAIRS - 3 3 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS - 3 3 100
MBA132 MANAGERIAL ECONOMICS - 3 3 100
MBA133 MANAGING IT, DATA AND BUSINESS SYSTEMS - 3 3 100
MBA134 UNDERSTANDING BUSINESS - 3 3 100
MBA135 STATISTICS FOR MANAGEMENT - 3 3 100
MBA136 FOUNDATIONS OF MARKETING MANAGEMENT - 1 1 50
MBA181 ORGANIZATION STRUCTURE TRAINING - 0 2 100
2 Semester - 2019 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 MENTORING AND CURRENT AFFAIRS - 3 3 100
MBA231 MARKETING MANAGEMENT - 3 3 50
MBA232 INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS - 3 3 100
MBA233 MANAGEMENT SCIENCE - 3 3 100
MBA234 FINANCIAL MANAGEMENT - 3 3 100
MBA235 MICROSOFT EXCEL - 2 2 50
MBA236 OPERATIONS MANAGEMENT - 3 3 100
MBA239 ANALYSIS OF FINANCIAL STATEMENTS - 1 1 50
3 Semester - 2019 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA3041B BUSINESS DATA MANAGEMENT - 3 3 100
MBA3041F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - 4 4 100
MBA3041H INDUSTRIAL RELATIONS - 3 3 100
MBA3041L QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT - 3 3 100
MBA3041M SALES MANAGEMENT AND NEGOTIATION SKILLS - 6 3 100
MBA3042B ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: CONCEPTS AND APPLICATIONS - 3 3 100
MBA3042F MANAGEMENT OF BANKS - 3 3 100
MBA3042H TALENT AQUISITION AND WORKFORCE PLANNING - 3 3 100
MBA3042L BUSINESS INTELLIGENCE AND ANALYTICS - 3 3 100
MBA3042M MARKETING RESEARCH AND ANALYTICS - 3 3 100
MBA3043B STATISTICAL MODELING USING R - 3 3 100
MBA3043H PERFORMANCE MANAGEMENT AND EMPLOYEE COUNSELING - 3 3 100
MBA3043L LEAN OPERATIONS MANAGEMENT - 3 3 100
MBA3043M FUNDAMENTALS OF SERVICE MARKETING - 3 3 100
MBA311 MENTORING AND CURRENT AFFAIRS - 3 3 100
MBA331 MANAGING HUMAN RESOURCES - 3 3 100
MBA333 RESEARCH METHODOLOGY - 3 3 100
MBA333A ADVANCED STATISTICS FOR MANAGEMENT - 3 3 100
MBA333B MACRO ECONOMICS - 3 3 100
MBA333C ENTERPRISE RESOURCE PLANNING - 3 3 100
MBA334 INTEGRATED BASICS OF SUSTAINABILITY - 2 1 50
MBA351 CROSS FUNCTIONAL DECISION MAKING - 2 1 50

MBA111 - MENTORING AND CURRENT AFFAIRS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Mentoring is a highly valuable development activity where a more experienced and knowledgeable person guides a less experienced and less knowledgeable person to achieve one’s career goals and objectives. It is an one-on-one ongoing interaction between the mentor and the mentee focussing on his/her individual development over a period of time.

 

Course Outcome

Knowledge: Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They also get clarity on the choice of specialization to be pursued. Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills. Attitude: Mentees develop a positive attitude towards learning process apart from time management and punctuality.  

Unit-1
Teaching Hours:30
Industrial Domain Knowledge
 

Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis 

Text Books And Reference Books:

Reading material as provided by mentor

Essential Reading / Recommended Reading

Daily newspaper and periodicals

Evaluation Pattern

Mentees are assessed based on the following parameters:

Review of SWOT - II Book reading and review Preparation for regular updation of news events Individual contribution to the mentoring session (Enthusiasm, initiative) Group presentations (Content, Delivery) Any other activity adopted by mentor

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

Accounting is at the heart of the information age. By studying this course, the student will learn about the concepts, rules and procedures, and analysis that are useful in everyday activity connected to finance.  This course describes the concepts of accounting, its principles, users and uses of the accounting information, recording of transactions in journal, ledger and subsidiary books, bank reconciliation statement and trial balance.  The course also discusses preparation of income statement and balance sheet.

Course Objective

This course attempts to familiarize the students the concepts, principles and the role of accounting in business so as to make them skilled enough to analyze and interpret the financial health of an organization and use the same for fact based decision making.

Course Outcome

By the end of the course, the students should be able to:

Knowledge

  • Understand  the  fundamentals  of  financial accounting, the principles and concepts underlying them. (CLO 1)
  • Understand the language of business through financial accounting. (CLO 1)
  • Appreciate decision facilitating roles of accounting information. (CLO 2)
  • Read and understand contemporary developments in the area of accounting. (CLO 12)

Skills

  • Analyse a transaction throughout its cycle and record them too. (CLO 13)
  • Construct the financial statements viz., the Income Statement and Balance Sheet. (CLO 15)

Attitude

  • Develop an attitude of integrative thinking while analyzing and interpreting financial statements and accounting information. (CLO 23)
  • Appreciate the ethical dimensions in accounting and reporting and be able to adopt a socially responsible outlook while preparing accounting statements. (CLO 25)
  • Appraise an integrative understanding of the entire business while reading and / or preparing financial statements. (CLO 21)
  • Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders.  (CLO 21)

 

Unit-1
Teaching Hours:2
Introduction to Accounting
 
  • Introduction to Accounting, Need for Accounting, Aim and influence of accounting in the information age.
  • Identification of forms of organization and their characteristics.
  • Identification and description of three major activities in organizations.
  • Identification of users and uses of accounting.
  • Explanation and interpretation of accounting equation
Unit-2
Teaching Hours:5
Financial Accounting ? Concept, Conceptions, IGAAP & IFRS
 
  • Accounting Standards - IGAAP & IFRS                   
  • Meaning of accounting principles – Concepts & Conventions
  • Accounting Process
  • Accounting equation – Asset account, Liability account & Equity account
  • Analyzing transactions – Transaction analysis
  • Debits and credits and explanation regarding their role in double-entry accounting.

 

Unit-3
Teaching Hours:10
Steps in Processing Transaction
 
  • Double-entry book-keeping system, Journal, Ledger, Posting, Debits, Credits,
  • Trial Balance, Adjusting entries,
  • Final Accounts for non-corporate (Manufacturing Trading, P&L, B/S),
  • Final Accounts for Corporate (P&L, B/S, P&L Appropriation).

 

Unit-4
Teaching Hours:5
Subsidiary Books
 
  • Meaning of subsidiary books
  • Types of subsidiary books
  • Preparation of Cash book – Two column & three column cash book
  • Bank reconciliation statement
  • Meaning & classification of accounting errors
Unit-5
Teaching Hours:8
Preparation of Disclosure ? Annual Report
 
  • Disclosure of information
  • Indian Accounting Standards
  • Legal requirement (Company” Act, SEBI, Income-Tax Act etc.)
  • Revenue Recognition
  • Fixed Assets & Depreciation Accounting
  • Intangible Assets
  • Inventory valuation.
Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A Management perspective, (6th ed.). PHI

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications.
  4. Lal, Jawahar., & Srivastava, Seema. Cost accounting. New Delhi: Tata McGraw Hill Publications.
  5. Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House.
  6. N.Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications.
  7. Prasanna, Chandra.(2010). Managers guide to finance and accounting. New Delhi: Tata McGraw-Hill Publications.
  8. Tulsian, P.C. (2010). Financial accounting. New Delhi:  Pearson Publications.

 

Evaluation Pattern

#

Component

% of Marks

Details

1

CIA 1

10%

 Marks

(One Assignment, group or individual)

2

CIA 2

25%

Marks

(Written Exam for 2 Hrs)

3

CIA 3

30%

Marks

(15% One Assignment, 15% Quiz)

4

End Term Examination

30%

Marks

(Written Exam for 2 Hrs)

5

Attendance

5%

Marks

(Based on Attendance)

 

Total

100%

Marks

 

MBA132 - MANAGERIAL ECONOMICS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as core paper in first trimester for 3 credit hours. The subject will equip the students with the art of managerial decision making at the firm level. The subject focuses on markets, pricing and managerial decision making. Essentially on concepts such as scarcity and efficiency, problems of economic society, demand analysis, elasticity, consumer behavior, producer behavior, and cost analysis as well inclusion of advanced topics in economic analysis, with a focus on strategic behavior of different kinds of market structures and pricing.

This course attempts to equip the students with the art of managerial decision-making, based on economic principles.

 

Course Outcome

At the end of the course, the student should be able to:

 

Knowledge (CL 01) (CL02)

·         Look at economic principles as foundation to  functional  subjects

·         Evaluate consumer behavior  in the light of economic theory

·         Analyze various product and factor markets to  take better business decisions

·         Critically examine market structures using economic logic and apply the same in taking strategic decisions.

 

Skills (CLO 13)  (CLO 15)

·         Use excel in analyzing economic information

·         Estimate demand using excel

·         Prepare of industry reports

 

Attitude (CL0 21)  (CLO 23)

·         Appreciate the interdependence of functional areas in business.

·         Develop an approach that transcends functional fixation in business decision problems

 

Level of knowledge

·         Understand basic concepts and practical application in relevance

·         Learning the art of decision making and integrate with other inter-disciplinary subjects

·         Useful in understanding the optimal combination and trade off with available alternatives

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision making process-Tools and analysis of optimization-role of Government, private**, Competition Vs Cooperation. Relationship with other management subjects*.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers surplus-   Costs , Isoquants, Least cost combination types of costs , Short run costs and long run cost, Revenue Analysis –TR, AR and MR, and  break even analysis, ( case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the feature of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability .

                                                            

Text Books And Reference Books:

Mankiw, N. Gregory. (2015). Principles of Micro Economics(7th ed.). New Delhi: Cengage Learning 

 

Essential Reading / Recommended Reading

1.       Salvatore, D. (2013). Managerial economics Principles and worldwide applications,  New York: Oxford University Press New Delhi.

2.       Geetika., Ghosh., Piyali., &  Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education.

3.       Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill.

4.       Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.

 

 

Evaluation Pattern

Course Outcomes

Components of assessment

CIA1(RBA)

CIA2 (Mid-term 50 Marks)

CIA3 (Group Presentations) as well report

CIA3(MCQs)

CLO 1

Yes

Yes

Yes

Yes

CLO 2

Yes

Yes

Yes

Yes

CLO 12

Yes

 

Yes

 

CLO18

 

 

Yes

 

CLO21

 

 

Yes

 

CLO23

 

 

Yes

 

MBA133 - MANAGING IT, DATA AND BUSINESS SYSTEMS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information and IT infrastructure including hardware, software, network, database and applications. It also includes aspects related to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc are given an introduction in the course. Sustainability aspects like Green IT as well as Ethical issues are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Govenance etc.

Course Objectives

The course aims to provide students with the knowledge of the role of IT, IS, Information system design and development and security related aspects in managing the business entity. It also strives to enable students to participate in design and review of MIS solutions for various business functions. Another key objective is to develop an attitude of use of technology in a sustainable, inclusive manner with due consideration to nation and society.

Course Outcome

 

At the end of the course, students should be able to:

 

Knowledge

 

·         Realize the impact of technology on business enterprises and the deployment / utilization of information systems to gain competitive advantage (CLO1, CLO23, CLO24, CLO25)

 

·         Develop awareness of management, development and operations of Information Systems, including lifecycles, project management and security (CLO1)

 

·         Learn the basics of IT infrastructure components (CLO1)

 

·         Understand the database-related aspects and its use and management (CLO1)

 

  • Get up-to-date with latest paradigms of AI, ML, Cloud, IoT, Block Chain etc (CLO1)

 

Skill

 

·         Plan, analyze and design information system solutions for various functionalities of an organization (CLO2, CLO11, CLO12, CLO13, CLO14, CLO18, CLO21, CLO22)

 

·         Use basic SQL to analyze data for managerial decision-making (CLO2, CLO11, CLO13, CLO14)

 

Attitude

 

·         Bring managerial perspective to development and use of Information Technology (CLO2, CLO22, CLO23, CLO24, CLO25)

 

·         Approach Technology as a strategic asset for the growth of the organization in a globally competitive market (CLO2, CLO23, CLO24, CLO25)

Utilize Lean and Green principles as well as consider the society and nation at large while exploiting technology (CLO2, CLO11, CLO12, CLO13, CLO14, CLO22, CLO23, CLO24, CLO25)

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems.

 

DIKW hierarchy, Information as a Resource, Information in Organisational Functions, Types of Information Technology.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy.

Vendor Management, Role of CIO, IT Governance, Challenges for the Manager.

 

IT Infrastructure Decisions.

Overview of IT Security, Basics of IT Operations and Lean IT.

 

Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management.

Unit-3
Teaching Hours:3
IT Infrastructure components
 

Basics of Hardware, Software, Open Source.

 

Overview of Networks, Data Centre concepts.

Unit-4
Teaching Hours:3
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems.

 

Transaction Processing Systems, MIS, DSS, Analytics and Business Intelligence, Knowledge Management Systems.

 

Unit-5
Teaching Hours:4
Managing Data Resources
 

Challenges of Data Management, Database Concepts, Database Elements, E-R Diagrams, SQL.

 

Practice of SQL

 

Data Warehouses, Data Mining, Big Data.

 

Unit-6
Teaching Hours:6
Disrupting Technologies
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers.

 

Cloud, Virtualization, IOT.

 

Blockchain

Unit-7
Teaching Hours:5
Sustainability, Ethics and Emerging Trends in Information Systems
 

Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology.

ICT for National Development, E-Governance Concepts, Smart Cities.

Industry 4.0, Service 4.0,

Autonomous Robots, Robotic Process Automation,

Virtual Reality, Augmented Reality,

3D Printing,

Wearables Technology, Bionics.

 

Current developments and trends.

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.).New Delhi: Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

Recommended Reading

1

Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning.

2

Laudon, K., Laudon, J., & Dass, R. (2017). Management Information Systems – Managing the Digital Firm. New Delhi: Dorling Kindersley (India) Pvt. Ltd.

3

O'Brien J.A., Marakas G.M., & Ramesh. B. (2013). Management information systems (10th ed.): Tata McGraw Hill India Publishing Co. Ltd.

4

Hoffer J.A., Ramesh V., & Heikki T. (2016). Modern database management (12th ed.).New Delhi: Pearson.

5

Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.

6

Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm Last Accessed on 8 October 2018

7

Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin.

Articles

1

Weinberger, D; The problem with the data-information-knowledge-wisdom hierarchy; Harvard Business Review, Feb 2010

2

Linked data - Connecting and Exploiting Big Data; A White paper; Fujitsu; March 2012

3

Chakraborty, D. (2019, March). A Short Guide to Smart Cities in India. ISBInsight March 2019

4

Embracing Industry 4.0—and Rediscovering Growth; BCG

5

Tapping into the Transformative Power of Service 4.0: BCG

6

2019 Planning Guide for Cloud Computing; Gartner Research Technical Professional Advice, pub 05-Oct-18

Cases

1

BP's Office of the Chief Technology Officer; 2017; Kellogg School of Management Cases, Emerald Insight

2

Knowledge Sharing at REMA 1000; 2018; Harvard Business School

3

Selling groceries through the cloud in a Tier II city in India; 2016; Emerald Emerging Markets Case Studies

Other Resources

1

https://www.w3schools.com/sql/default.asp (using Chrome)

Evaluation Pattern

CIA-1: 10 marks

CIA-2: 25 marks

CIA-3: 30 marks

End Term: 30 marks

Attendance: 5 marks

 

MBA134 - UNDERSTANDING BUSINESS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description - This course is offered as a core subject in first trimester with 3 credits score. Organizations are all around and they shape the businesses in many ways. Business organizations create a drive for innovation rather than a reliance on standard products and outmoded approaches to management and organization design. This course will provide a general introduction to management studies and a brief outline on history and development of management thought.

 
Course Objectives - Managers are evaluated in term of success in adapting themselves to changing business environment. This course describes the steps necessary to understand an organization that are aligned with business objectives and provides an insight to address a range of challenges that every manager encounter. It aims to prepare students for an exciting challenging and rewarding managerial career through case studies on ‘Global Perspective’.

Course Outcome

At the end of the course students will be able to:

KNOWLEDGE
•    Application of management concepts to understand the major internal features of a business system and the environment in which it operates. (CLO1 & CLO2)

SKILL
•    Conduct case study analysis to apply theoretical concepts. (CLO11)
•    Evaluate and compare the management practices of the key economies of the world (CLO12)
•    Ability to think creatively and scientifically to manage events (CLO 14)
•    Demonstrate critical and analytical thinking when presented with managerial problems and express their views and opinions on managerial issues (CLO13, CLO15, CLO16, CL017)

ATTITUDE
•    Ability to work in dynamic teams (CLO21)
•    Evaluate the global context for taking managerial actions of planning, organizing and controlling with an ethical outlook. (CLO23 & CLO25)




Unit-1
Teaching Hours:6
A) Nature and purpose of Management
 
  • Management: Meaning; Scope; Managerial levels and skills;
  • Managerial Roles; Management: Science, Art or Profession; Universality of Management.

 

Unit-1
Teaching Hours:6
B) Evolution of Management Thought
 
  • Ancient roots of management theory; Classical schools of management thought; Behavioral School, Quantitative School; Systems Approach, Contingency Approach;
  • Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices.
Unit-2
Teaching Hours:6
Planning
 
  • Types of plans; Steps in Planning Process; Strategies, Policies and Planning premises (Planning approaches); Decision making, Forecasting & MBO.
  • HBS Case Study
Unit-3
Teaching Hours:3
Organizing
 
  • Organizational structure and design; types of organizational structures; authority, delegation, decentralization and reengineering
Unit-4
Teaching Hours:3
Staffing
 
  • Human resource planning, Recruitment, selection, training & development, performance appraisal, managing change, compensation and employee welfare.
  • Article Stress Management & Career path,
Unit-5
Teaching Hours:3
Leading
 
  • Leadership concept, leadership theories, motivation & communication.
  • Article on Styles of leadership by Daniel Goleman
Unit-6
Teaching Hours:3
Controlling
 
  • Nature of organizational control; control process; Methods and techniques of control; Designing control systems.
Unit-7
Teaching Hours:6
Social Responsibility, Ethics and Stress Management
 
  • Concept of social responsibility; corporate governance, managing ethical behaviour, Tools of Ethics and Management of Stress.
  • HBS case study
Text Books And Reference Books:
  • Heinz. W, Mary V Cannice & Koontz.H (2013). Management (13th Edition). Tata McGraw Hill Publications.
Essential Reading / Recommended Reading

1.    Daft, R. L. (2013). The new era of management (10th Edition). Cengage Publications.
2.    Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.    
3.    Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.
4.    Joseph L Massie, Essentials of Management. Prentice-Hall India, New York.

Evaluation Pattern

Assignment Number

 

Assignment Description

 

Assignment

Marks

Assignment Weightage

 

CIA-1

Research Based Assignment

20

10

CIA-2: Midterm Exam

 

 Midtrimester

50

 25

CIA-3A

 

Infographics Assignment

 

 30

15

CIA-3B

 

MCQ

30

15

 

End trimester

 

 

50

 

30

Attendance

 

 

5

TOTAL

 

100

MBA135 - STATISTICS FOR MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence based decision making process.

 

Course Objective:

This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process.

Course Outcome

Learning Outcomes:

At the end of the course, the student should be able to acquire the following knowledge, skills and attitude

 

Knowledge:

  • Know the practical application of selected statistical tools (CLO2)
  • Prepare data for statistical analysis leading to business decisions (CLO1)
  • Statistically analyse basic economic indicators (CLO1,CLO2)

Skills:

  • Work efficiently with statistical functions in MS Excel (CLO11, CLO13)

·         Conduct basic statistical analysis using MS Excel (CLO11, CLO12)

Attitude:

  • Appreciate the use of statistical thinking in taking effective business decisions.(CLO22)

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, cross-tabulation, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:4
Introduction to Probability
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Unit-3
Teaching Hours:4
Probability Distributions
 

Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-4
Teaching Hours:5
Sampling Methods and Estimation
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem

Estimation: Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Unit-5
Teaching Hours:5
Testing of Statistical Hypothesis
 

Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-6
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Tests, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel.

Unit-7
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition .Boston: CengageLearning. 

Essential Reading / Recommended Reading

Levin, I. R. & Rubin, D. S. (2011). Statistics for management. New Delhi: Prentice Hall India Publications.

Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications.

Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for managers using microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications.

Evaluation Pattern

Evaluation Pattern

CIA I                                                                                                                            10

CIA II                                                                                                                          25

CIA III                                                                                                                        30

End Trimester                                                                                                             30

Attendance                                                                                                                  05

Total                                                                                                                          100

CIA I consists of MCQ, CIA II consists of Midterm, and CIAIII consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks.   

 *self learning,

** Ethical issues

MBA136 - FOUNDATIONS OF MARKETING MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:10
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

 

Course description:

 

This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.

 

 

 

In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.

 

 

 

The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination.

 

Course Outcome

 

On completion of the course, the participant will be able to;

 

Knowledge

 

  1. Define marketing and provide his/her own understanding (meaning) of marketing.
  2. Have clarity on the philosophy of marketing and how it affects overall business environment
  3. Know how segmentation, targeting and positioning strategies are formulated and implemented.

 

 

 

Skills

 

  1. Work in teams on micro-projects
  2. Look for customer insights from various data sources presented to them
  3. Make presentations and communicate his/her perspective and ideas clearly and confidently to the audience.

 

Attitude:

 

1.       Effectively realize the importance of customer orientation in business decisions.

 

Unit-1
Teaching Hours:6
Introduction to Basic Marketing Concepts
 

 

Introduction to Marketing

 

 Importance and Scope of Marketing; Core marketing concepts; Company Orientations; Marketing Realities; Integrated, Internal and Performance Marketing; Marketing Management Tasks

 

Value Philosophy in Marketing

 

 

 

Understanding the value philosophy, Meaning of value; Value Creation and Delivery; Value Delivery Process; Value Delivery and Upstream Marketing; Value Innovation; Co-creation of value

 

 

 

Analysing the Marketing Environment

 

 

 

Components of Environment; Macro Environment; Environment specific to the firm; Global Environment – global economy, global demographics, consumer environment, technology environment, competition environment.

 

 

Marketing environment of India and the Marketing Challenges

Unit-2
Teaching Hours:4
Market Segmentation, Targeting, Differentiation & Positioning
 

 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets;

 

Market Targeting

 

Developing and Communicating a Positioning Strategy

 

Differentiation Strategies

                                                    

Text Books And Reference Books:

Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South Asian Perspective. 13thEd, Pearson, New Delhi.

Essential Reading / Recommended Reading

 

Ramaswamy,V.S. &Namakumari. (2013); Marketing Management. 5thEd, McGraw Hill, New Delhi.

 

 

 

Evaluation Pattern

 

Evaluation Pattern

 

Marks Break up

Out of

Weight

Attendance

Total

CIA-II(Report-10 marks & Presentation-10 marks)

20

20

0

 

20

 

CIA-III (MCQ – 10 Marks

& Assignment – 15 marks)

25

25

0

25

 

 

 

TOTAL

45+5=50 marks

 

MBA181 - ORGANIZATION STRUCTURE TRAINING (2019 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester 1. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirtydays.

Course Outcome

At the end of the course, students should have the knowledge and application of

·         Vision, mission and objectives of business organization

·         Organizational structure in business organizations

·         Business functions in a business firm

·         Organization type  the business under study fits in

·         SWOT analysis for a business organization

·         Key Result Areas of a business organization

·         Business growth over years with appreciation of enablers and barriers

Unit-1
Teaching Hours:0
Topics
 

OST project work should cover the following topics.

a)      Organization’s history

b)      Profile of the product

c)      Mission, objectives and strategies of the organization

d)     Organization chart - Design & Structure

e)      Policies and procedures followed

f)       Functions of various departments and their managers

g)      SWOT analysis of the organization

h)      Key Result Areas (KRAs) of the organization

i)        Significant factors for success

j)        System of accounting followed

k)      Product promotional measures

l)        Career planning and promotion policy of employees

m)    Training measures

n)      System followed for purchase of materials

o)      HRD measures (including welfare measures)

p)      Manpower planning

q)      Performance appraisal system

r)       Financial highlights during the last three years

s)       Future plans for growth of the organization

t)       Views of managers at various levels and non-managerial staff by detailed interaction.

u)      Advantages and drawbacks of the organization structure

v)      Recommendations to overcome the drawbacks.

w)    Modifications, if any, to the organization structure.

Note: Relevant software applications used in the organization need to be identified, wherever applicable for the above topics.

Text Books And Reference Books:

1.      Harold Koontz and Heinz Weihrich. Principles of management. Tata McGraw Hill.

Essential Reading / Recommended Reading

1.      Meenakshi Gupta. Principles of management. PHI.

2.      Tripathi and Reddy. Principles of management. Tata McGraw Hill.

3.      Interaction with company people

4.      Website of organization

Evaluation Pattern

Parameter With Maximum Marks

Excellent

(100% of marks allotted for parameter)

Good

(75% of marks allotted for parameter)

Satisfactory

(60% of marks allotted for parameter)

Poor

(40% of marks allotted for parameter)

Number of topics studied (10)

>23

20 to 23

10 to 19

<10

Mapping the organization to its type (10)

Right mapping with justification

 

Right mapping without justification

Wrong mapping

No mapping

OST Completion Certificate (10)

Available and includes work appreciation

Available and does not include work appreciation

Available with delay

Not Available

SWOT Analysis (15)

Proper identification of all elements of SWOT

Majority elements properly identified

Majority elements improperly identified

SWOT Analysis not done

No of Days of OST Work (10)

Beyond 30 Days

30 Days

25 to 29 Days

Up to 24 Days

Presentation (15)

Well-structured presentation covering all the topics with excellent Communication

Semi-structured presentation covering all the topics with good communication

Semi-structured structured presentation not covering all topics with good communication

Unstructured presentation with poor communication

Report (15)

As per the format

Slight deviations from format

No relation to format

No Format

Quiz (15)

Marks secured by student

MBA211 - MENTORING AND CURRENT AFFAIRS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Mentoring enables a student to enforce the learning process thus enabling the student to achieve career goals and objectives.

It is a continuous, feedback driven process where the individual's development is monitored, assessed on a regular basis. 

Course Outcome

Knowledge:

Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They learn to interpret various economic indices on a regular basis.

Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills.

Attitude: Mentees develop a positive attitude towards learning process apart from time management and Punctuality.

Unit-1
Teaching Hours:30
Industrial Domain Knowledge
 

Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis

Text Books And Reference Books:

Reading material provided by mentor

Essential Reading / Recommended Reading

Daily newspaper and periodicals

Evaluation Pattern

Mentees are evaluated upon the following assessment parameters on a continuous basis:

Formulation of SWOT analysis Preparation of regular updation of news, events etc

Individual contribution to mentoring sessions (Enthusiasm, Initiative, Sharing, Group Discussion, Quiz)

Individual presentations (Content, Skills, Communication)\ Book Review

Any other activity designed by mentor 

MBA231 - MARKETING MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course description:

This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.

 

In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.

 

This course provides conceptual and practicing knowledge of product/brand development; pricing mechanisms and various pricing options available for marketers; develop effective communication strategies and identify and evaluate distributing options for the designed customer value proposition.

 

The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination.

Course Outcome

Knowledge

  • Define marketing and provide his/her own understanding (meaning) of marketing.
  • Have clarity on the philosophy of marketing and how it affects overall business environment
  • Know how segmentation, targeting and positioning strategies are formulated and implemented
  • Appreciate concepts related to marketing and how it aids decision making in business
  • Develop reasoned perspective on value creation to customers and how it related to value created for the organization.

Skills

  • Work in teams on micro-projects
  • Look for customer insights from various data sources presented to them
  • Make presentations and communicate his/her perspective and ideas clearly and confidently to the audience
  • Design a comprehensive marketing plan
  • Evaluate marketing practices followed by companies on its strategic and operational relevance.

 

 

Attitude:

·         Effectively realize the importance of customer orientation in business decisions

·         Place marketing decisions on its significance in the broad context of strategic business decisions in organizations.

Unit-1
Teaching Hours:15
Marketing Mix
 

Product and Brand Strategy

Product Levels; Classifying products; Product Range, Line, Mix; Product Lifecycles; New Product Development, New Service Development; Stages of Product Development; Adoption Process; Branding

 

Pricing to Capture Value                                      

Pricing Environment; Consumer Psychology & Pricing; Pricing Philosophy; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

 

Developing Effective Distribution, Logistics and Retailing

Marketing channels and Value Networks; The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems; Conflict; Cooperation and Competition; E-commerce, Retailing, Private Labels

 

Promoting Value

Marketing Communications; Communication Theory; Personal Influencers; Marketing Communications Mix; WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Account Management; Mix Selection; Media

Unit-2
Teaching Hours:15
Sustainable Marketing & Ethics
 

Corporate Social Responsibility & Sustainable Marketing; Ethics and Marketing; Ethical Decision Making Process; Ethics in Distribution Management, Promotion, Offering Products and Pricing; Universalism/Relativism in Marketing Ethics; Bribery

Cause-related Marketing; Social Marketing.

Text Books And Reference Books:
  1. Ramaswamy,V.S. & Namakumari. (2013); Marketing Management. 5th Ed, McGraw Hill, New Delhi
  2. Baines, P., Fill, C., Page, K., & Sinha, P. K. (2013); Marketing. Asian edition, Oxford University Press, New Delhi
Essential Reading / Recommended Reading
  1. Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South Asian Perspective. 13th Ed, Pearson, New Delhi

 

Evaluation Pattern

Evaluation Pattern

Evaluation will be continuous and conducted under three categories,

 a) Assignments.

b)MCQ

c) End Term Examinations.

CIA-1

Assignment 10 marks Weightage 10%

CIA-II

Assignment   15 Marks Weightage  25%

MCQ Test     10 Marks Weightage  25%

CIA-III

Assignment 30 Marks Weightage  30%

 

Attendance    5 Marks  Weightage  100%

 

End-term Question Paper Format: Marks 50–  Time - 2 hours Weightage 30%

Section A  - 10 marks  4 out  of  6 questions (4 x 10=40 marks)
Section B - 10 marks -case study                                       (1x10=10 marks)

Questions from self learning module would be included in the above mentioned pattern

 

 

MBA232 - INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This core course aids students to understand, predict and influence individual and group behaviour. The course is designed to introduce the field of organizational behavior, giving special attention to the major challenges and the paradigm shift facing individuals and groups in today's organizations;it covers individual understanding of personality, perception, learning, attitudes and values and their influence in  organizational context; it provides students with understanding of group processes and dynamics, motivation and job satisfaction; It will create opportunities to become aware of one’s own behaviour and understand others’ behaviour. The experiential learning method is adopted to understand self, others and groups.

Course Outcome

Learning Outcomes

At the end of the course, the student will be able to

 

 

 

Knowledge:

 

 

 

·         Integrate basic concepts of individual and group behaviour as a distinct field in management with practical application.

 

 

 

Skill

 

 

 

·         Develop ability to understand one’s own behaviour and its impact on others at the workplace

 

·         Plan interventions which involve ability to diagnose and effectively deal with human behaviour at the workplace.

 

·         Develop personal and interpersonal skillsfor influencing and managing individuals and groups

 

 

 

Attitude

 

 

 

·         Adopt a proactive and holistic approach toward dealing with peoplechallenges.

 

 

 

·          

Unit-1
Teaching Hours:4
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, Methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour  (Self learning modules) *

Unit-2
Teaching Hours:7
Individual Behaviour- Personality, Perception and Learning
 

Personality:  Foundations of Individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. (3 hrs)

Perception:  Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. (2 hrs)

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool (2 hrs)

Unit-3
Teaching Hours:5
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and Types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes (2 hrs)

Values: meaning, importance, source and types, and applications in organizations. (2 hrs)

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, Impact of satisfied and dissatisfied employees on the workplace (2 hrs)

Unit-4
Teaching Hours:5
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, An Alternative model for Temporary Groups with Punctuated Equilibrium Model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making (3 hrs)

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. (3 hrs)

Unit-6
Teaching Hours:4
Contemporary Issues
 

Organizational behaviour (OB) in global context, Boundary less organizations, Cross-Cultural Management, Managing multicultural teams, Communicating across cultures OB in the digital age (Self learning modules) *        

Text Books And Reference Books:

.       Robbins, S P., Judge, T A and Vohra, N (2013).  Organizational Behavior. 15th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading

1.      Adler, N. J & Gundersen, A.(2008). International Organizational Behavior ,5th Edition, Cengagge Learning India Private Limited.

  Anastasi A & Urbina ( 1997) Psychological Testing , Pearson Education.

Baron RA & Byrne D (2000) Social Psychology , Pearson Education12. 

2.       Helriegel, D., Slocum, J. N., & Woodman, R. W. (2010). Organizational behavior. Macgraw-Hill.

3.       Hodegetts, R.  M.  (2011). Organizational behavior.   Macmillan.

4.       Greenberg, J., & Baron, R. A. (2009). Behavior in organizations.   Prentice hall of India.

5.       Nelson, D.I & Quick, J.C (2013).  Organizational Behavior, Thomson South Western

6.       Pareek.U (2013). Understanding Organizational Behavior. Oxford University Press

7.       Kreitner, R & Kinicki, A (2012). Organizational behavior.  McGraw hill.

8.       Goleman D (2006) Social Intelligence, Hutchinson, London

9.       Hogan K (2006) The Science of Influence , Wiley and Sons India (P) Ltd

10.    Thaler RH & Sunstein C (2008) Nudge – Inproving decisions about health, wealth, and happiness, Penguin.

11.    

 

Evaluation Pattern

CIA = 20 marks (MCQ/Group/individual Presentations/ written assignments/ micro projects/

Learning journals)

Mid semester = 50 marks

CIA II = 20 marks (MCQ/Group/individual Presentations/ written assignments/ micro projects/ Learning journals)

End semester = 100 marks

 

Mid-Term Pattern

Sec A: situational question

Section A – Situational based questions : 10 marks

Section B – 5 questions out of 7, 6 marks each (30 Marks)

Section C –  Case study : 10 marks

Total : 50 marks


 

End-Term Evaluation Pattern

Sec A: 5/8 (8 marks = 40 marks)

Sec B: 4/6 (12 marks = 48)

Sec C: Case Study (12 marks)

MBA233 - MANAGEMENT SCIENCE (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

To become aware of various optimisation models that are of business importatance. Management science ncessarily amins at teaching students mathematial models that are  more frequently used for business decision making. Optimum portfolio selction, sequencing, transportation, assignment models are taught to facilitate studnets to understand model building process.

Course Outcome

At the end of the course, the student should be able to:

 Knowledge

·        Create mathematical models and apply them in business

·        Solve a variety of mathematical models and make inferences from the solutions.

Skills

·        Advise functional decision makers using results from mathematical models

·        Use advanced options in Excel solver.

·        Apply algorithms used to derive the optimal solution for standard LPP, Transportation and Assignment, Project Scheduling, and Sequencing.

Attitude

Be open to the idea that complex business information can be converted into clear and parsimonious mathematical models, that when solved will help to optimize resources.

 Level of Knowledge -Conceptual, analytical, problem solving 

Unit-1
Teaching Hours:6
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques

Introduction to LPP- formulation, Graphical method, Sensitivity analysis and Duality theory.

Overview of Simplex method.

Formulating and developing a spreadsheet model for LPP and use of Excel solver. Solution and Sensitivity Analysis using Excel.

Unit-2
Teaching Hours:6
Transportation Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems

Spreadsheet models for Transportation problems.

Unit-3
Teaching Hours:3
Assignment Problems
 

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem.Flight assignment problems.

Spreadsheet models for Assignment problems.

Unit-4
Teaching Hours:4
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimaxprinciple. Applications of Saddle point theorem.

Unit-5
Teaching Hours:4
Sequencing and Simulation
 

Sequencing:Processing n jobs through 2 and 3 machines.

Simulation:Introduction - random number generation - Monte Carlo Technique - application.

Unit-6
Teaching Hours:4
Applications of Markov Chains
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models.

Unit-7
Teaching Hours:3
Queuing Theory
 

Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Text Books And Reference Books:

Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Cochran J.J., Fry, M.J., Ohlmann, J.W. (2016). Quantitative Methods for Business, 13th Edition.Boston: Cengage Learning.

Essential Reading / Recommended Reading

Hillier, F. S. & Hillier, M.S. (2014).Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education.

Hillier, F.S.& Lieberman, G.J. (2015).Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.

 

Taha, H.A. (2017).  Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd.

Evaluation Pattern

CIA I                                                                                                                               10 Marks

CIA II                                                                                                                             25 Marks

CIA III                                                                                                                           30 Marks

 

Attendance                                                                                                                  5 Marks

End Trimester                                                                                                              30 Marks

CIA- 1 consists of assignment, CIA 2 consists of 1 assignment and 1 MCQ, CIA 3 consists of 1 assignment and 1 MCQ.

The final examination will be of 50 marks, converted to 30 marks.

MBA234 - FINANCIAL MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

In this course, the focus shifts from recording and analyzing the financial books to using the accounting information efficiently for managerial effectiveness. While financial accounting provides information for external users, financial management forms a useful tool for internal users namely the managers.  Students learn concepts of financial management such as time value of money, cost of capital, capital structure, dividend policy and sources of finance and further learn to use these concepts for decision making.

Course Outcome

  1. Students are able to apply the important elements of finance concepts for running a business.
  2. Students are able to evaluate decision facilitating roles of accounting information.
  3. Students are able to solve business problems of the real world pertaining to basic elements of financial management
  4. Students are able to appreciate the ethical and social dimensions of managing finance in business.

 

Level of Knowledge: Basic, Applied / Working

Unit-1
Teaching Hours:0
Overview of Corporate Finance (Self Learning Module)
 

Scope of finance, Finance functions, financial manager’s role, financial goal

Profit maximization vs. wealth maximization, Organization of finance function.

Unit-2
Teaching Hours:4
Time Value of Money
 

Time preference for money; Future value of a single cash flow & annuity, Present value of a single cash flow of a single cash flow and annuity, Simple interest & compound interest, Capital recovery & loan amortization, Stated vs. effective rate of interest

Unit-3
Teaching Hours:4
Cost of Capital
 

Concept of opportunity cost of capital, Method of calculating cost of capital- cost of debt, preference & equity capital, CAPM model, Determination of weighted average cost of capital (WACC), Weighted marginal cost of capital.

Unit-4
Teaching Hours:7
Investment Decision
 

Objectives: Nature of investment decision, Type of investment decision, Investment evaluation criteria, Compare & contrast NPV & IRR. Determining cash flows for investment analysis: Cash flows v/s profit Incremental cash flows, components of cash flows.

Unit-5
Teaching Hours:4
Working Capital Management
 

Needs for investing in current assets, Concept of working capital management. Approaches in working capital, Factors affecting working capital management Estimation of working capital requirement, Receivable management, Working capital finance decision.

Unit-6
Teaching Hours:6
Capital Structure and Dividend Policy
 

Introduction, planning the capital structure, capital structure theory (in brief), Factors in determining capital structure decisions. EPS / EBIT analysis and EPS/ ROE analysis.

Dividend theories (Walter, Gordon, M&M), Dividend policies in practice, Bonus shares.

 

Unit-7
Teaching Hours:5
Sources of Finance
 

Sources of Long-term Finance:Shares, Debentures and term loans; Raising long-term finance- IPO, Right issue, Private placement etc. International sources of finance – ECB, FCCB, ADR, GDR etc (only the product and not the process of raising money).

Text Books And Reference Books:

1. Brigham & Houston, 14th Ed.,  Fundamental of Financial Management,  CENGAGE Learing

2.  Chandra, P. (2010). Fundamentals of Financial Management. Tata McGraw-Hill Education.

3.  Khan, M. Y., & Jain, P. K. (2010). Financial Management. Tata Mac Graw Hill Publishing Co. Ltd.

        4.  Pandey,I M(2010).Financial Management.(10e)Vikas Publishing House Pvt Ltd.

Essential Reading / Recommended Reading

 

 

1. Banerji, A.S.K. (2002). Financial Management and Policy. S.Chand & Co.

2. Brealey, R. A. (2007). Principles of Corporate Finance. Tata McGraw-Hill Education.

3. Madhu, V. (2002). Multinational Financial Management. Excell Books Publications.

4. Pandey, I.M. (2010). Financial Management (10th ed.).Vikas Publication House.

5. Shah, P. P. (2005). Financial Management+ with CD Indian text edition. Dreamtech Press.

6. Van, Horne James, C. (2002). Financial Management & policy (12th ed.). Pearson Education India.

Evaluation Pattern

Evaluation Pattern:

 a. CIA 1 - 10% Marks (One Assignment, group or individual)

b. CIA 2 - 25% Marks (Written Exam for 2 Hrs)
c. CIA 3 - 30% Marks (15% One Assignment, 15% Quiz)
 
d. Attendance - 5%
e.End term exam - 30% (2 hours exam)

 

 

MBA235 - MICROSOFT EXCEL (2019 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Microsoft Excel is a proprietary spreadsheet application developed by Microsoft. Its significant features include calculations, functions, graphing tools, pivot tables among others. Microsoft Excel has varied uses for managers in the business like planning, estimating, budgeting, forecasting, tracking, reporting, creating dashboards, analyzing varied business scenario and financial modeling. 

 This course attempts to build the skills of MBA students to effectively use Excel as a tool while handling data. Current MBA students are future young managers who would don multiple roles in the functional areas of Production, Planning, Personnel Management, Marketing, Payroll and Accounting.

Course Outcome

Knowledge

·         Be familiar with Advanced Excel features & functions that are frequently used to solve business problems.

Skills

·         Identify business problems through practice exercises

·         Acquire hands-on skills in Excel

·         Find solutions with appropriate features & functions using Microsoft Excel

·         Interpret the solution for a given problem situation

Attitude

·         Focus on the problem identification

·         Choice of right tools to handle/analyze data

  Draw meaningful insights from a given scenario

Unit-1
Teaching Hours:15
Microsoft Excel
 

Spreadsheet programs are developed to automate tasks such as mathematical calculations, inferential statistics and data analysis among others. It is essential that every management student must acquire these skills as it enables a budding manager progress in his career. 

Text Books And Reference Books:

Class Exercises provided for hands-on practice

Essential Reading / Recommended Reading

https://www.excel-easy.com/

Evaluation Pattern

Hands-on assignment in each unit

Quiz                                                    20 marks

Comprehensive test                          30 marks

 

Total                                                    50 marks

MBA236 - OPERATIONS MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This paper is offered as a Core mandatory course  in the Second Trimester. It develops an insight into the Strategy, Planning, Manufacturing (also known as Production) and Control aspects of Operations. It prepares students for careers in the area of Operations Management  (OM) encompassing both Manufacturing and Service organizations.

Course Objective

This course provide students, the insights related to the Strategy, Planning, Execution and Control aspects of Operations related to both manufacturing and service sectors. Various concepts such as Supply Chain Management (SCM), Project Management, Total Quality Management (TQM), Product & Process Design which are related to Operations for enhancing effectiveness are dealt with.

Course Outcome

Learning Outcomes

At the end of the course students should be able to:

Knowledge

·         Gain expertise on the concepts of Operations Management which include Inventory Management, Project Management, Supply Chain Management, Total Quality Management for effective utilization of resources and meeting customer expectations.

·         Develop Operations strategies to ensure manufacturing companies and service companies are competitive globally. 

Skills

·            Use Analytical Skills in solving problems related to Inventory management, Project Management, Supply Chain Management and Total Quality Management.

·            Use good  Reporting  Skills  to make reports  related to Operations Management.

Attitude

·         Developing understanding of other functional department goals and overall goals of organization and align operation department goals to suit organizational goals.

 

Level of Knowledge Conceptual and Basic understanding of the fundamentals of Operations Management.

Unit-1
Teaching Hours:5
Introduction and Operations Strategy
 

                                                     

Introduction: The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management.

Operations Strategy: Operations Strategy, Operations Competitive Dimensions, Corporate Strategy Design Process, Fitting Operational Activities to Strategy, Productivity Measurement.

Unit-2
Teaching Hours:4
Business Process Design
 

Process Selection, Manufacturing Process Flow Design, Measuring Product Development Performance, Planning the strategic use of resources: Plant location and Plant Layout, Line balancing with numerical, Takt time.

Unit-3
Teaching Hours:4
Inventory Measurement
 

Inventory Management: Definition of Inventory, Purposes of Inventory, Inventory Costs, Economic Order Quantity (EOQ),Independent versus Dependent Demand, Inventory Systems, Inventory Classification: ABC,  FSN, VED and Vendor Managed Inventory (VMI)

Unit-4
Teaching Hours:4
Supply Chain Management
 

 

Introduction to Supply Chain Management (SCM), Bull-whip effect, Push and Pull Systems, Role of Technologies in SCM

Unit-5
Teaching Hours:5
Quality Management
 

Management of Quality – Introduction to Quality Management (QM) tools such as Seven Quality Control (7 QC) tools, Total Quality Management (TQM), Statistical Process Control (SPC), Six Sigma

Unit-6
Teaching Hours:4
Project Management
 

Introduction, Project Planning, Structuring Projects, Work Breakdown Structure.

 

Unit-7
Teaching Hours:4
Current trends in Operations Management
 

Ethical issues in Operations Management (OM). Lean Concepts, Sustainable Operations  

( Self  learning Module )                                                          

Text Books And Reference Books:

Recommended reading

1.       Chase,  R.  B. &  Nicholas, A. J., & et al. (2010). Operations management for competitive advantage. New Delhi: Tata McGraw Hill.

2.       Lee, K. J., & Larry, R. P. (2002). Operations management, processes and value chains. New Delhi: Pearson Education Publications.

3.        Gaither, N. F.(2002). Production & operations management. New Delhi: Thomson Learning Publications.

4.       Stevenson, W. J. (2007).Production and operations management, New Delhi: McGraw Hill.

5.       Jay, H., & Barry, R. (2011). Operations management. New Delhi: Pearson Education Publications.

6.       Buffa, E. S., & Sarin, R. K. (2008).Modern production/operations management. New Delhi: John Wiley & Sons Publications.

  1.  Russel, R. S., & Taylor, B. W. (2012). Operations management. New Delhi: John Wiley & Sons Publications.

8.       Chase, R. B., & Ravi Shankar, Et al. (2010). Operations and Supply Management. India: McGraw Hill.

Essential Reading / Recommended Reading

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition

Evaluation Pattern

Evaluation Pattern

CIA I            10 marks  (Assignment 10 marks)

CIA  II         25 marks   (Mid-Term Exam, 50 marks paper with marks obtained converted to 25 marks)

CIA III         30 marks  (Assignment 15 marks, MCQ: 15 marks)

CIA = Continuous Internal Assessment. Some components of CIA will be group assignments.

 

Attendance                                    05 marks

End Term Exam                           30 marks

MBA239 - ANALYSIS OF FINANCIAL STATEMENTS (2019 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course is a continuation of the course Financial Accounting For Managers which is

offered in the first trimester. This course deals with analysing the financial statements of a

company. As the students already know how to prepare financial statements, during this

course, they will learn how to analyse them. The three financial statements analysed in this

course are Profit and Loss account, Balance Sheet and Cash Flow Statement.

Course Objectives

This course attempts to familiarize students to derive conclusions on profitability, liquidity

and solvency of a firm from its financial statements. This course intends make students able

to analyse and interpret the financial health of an organization and use the same for fact

based decision making.

Course Outcome

By the end of the course, the students should be able to:

 

Knowledge

·          Appreciate decision facilitating roles of accounting information.

·          Read and understand contemporary developments in the area of accounting.

 

Skills

·         Understand and analyse information contained in Financial Statements.

 

Attitude

·         Appreciate the ethical dimensions in accounting and reporting and be able to adopt a socially responsible outlook while preparing accounting statements.

·         Bring about an integrative understanding of the entire business while reading and / or preparing financial statements.

·         Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders. 

Unit-1
Teaching Hours:8
Analyzing financial statements:
 

Profit and Loss Account and Balance sheet

Ratio Analysis, Vertical Analysis, Horizontal Analysis

Unit-2
Teaching Hours:7
Cash Flow statement
 

Cash flow from operating, investing and financing activities

Interpreting cash flow statement

Free cash flow

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (4th ed.). PHI.

Essential Reading / Recommended Reading

1.       Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.

2.       Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.

3.       Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications.

4.       Lal, Jawahar., & Srivastava, Seema. Cost accounting. New Delhi: Tata McGraw Hill Publications.

Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House

Evaluation Pattern

The course will have two evaluation components - CIA 1 - 20 marks and CIA 2 - 25 marks and attendance - 5 marks

 

 

MBA3041B - BUSINESS DATA MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered to Business Analytics specialization students in the third trimester. It is an introductory course on Relational Database Management (RDBMS) concepts.

Data being a resource by itself, it becomes part of an organization’s asset management. Managing data while maintaining accuracy, integrity, quality and consistency is significant while taking relevant business decisions. The course includes aspects related to database architecture as part of storage, querying of data as part of retrieval and security of data as part of management.

Students who take up this course are expected to have a basic understanding of Information Systems and its applications in various industries. Various concepts of RDBMS will be driven through hands-on sessions.

This course will enable students to understand the way organizations set up and manage Database Systems for their business needs.

Course Outcome

At the end of the course students should be able to:

Knowledge:

·        Differentiate between data and information and the value they carry

·        Understand the concepts of database management systems such as its architecture, administration and utilization

·        Understand the significance and application of relational database management systems in a business enterprise

Skills:

·        Use software to carry out database tasks such as Create, Update and Retrieve data from a database environment

·        Use software to create and carry out basic tasks related to RDBMS environment

Attitude:

·        Appreciate the value of data by understanding and practicing ethics while handling data

·        Understand the importance of security aspects while working in a RDBMS environment

Unit-1
Teaching Hours:3
Database Management Systems - Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases – Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Ethics while handling data

Functions & Components of DBMS, Risks & advantages of DBMS, Roles & Users of DBMS

Unit-2
Teaching Hours:6
Database Architecture, Models, and Structure
 

Database Architecture, Database schemas – Logical, Conceptual, and Physical, Designing databases – Database design strategies, Database Models – Hierarchical, Network, Relational, Object-oriented, Object-Relational - Comparison between different data models.

Database structures – Tables, Views, Indexes

Unit-3
Teaching Hours:5
Database Management ? Administration
 

Roles & Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of transactions, Concurrency control and Locking, Providing database access and assigning user privileges

Importance of security in a database management system - Security threats, System vulnerability and hazards, Computer Crimes, Disaster Recovery Planning, Risk management, Information Privacy, Database logs, Database audits - Audit trail

Unit-4
Teaching Hours:3
Database Management ? Design
 

Logical design vs Physical design, Cardinality, Types of Keys, Entity Relationship modeling.  Normalization and de-normalization.  Setting up an RDBMS environment.

Unit-5
Teaching Hours:5
Data Querying and Retrieval
 

Introduction to Data Definition Language (DDL), Data Manipulation Language (DML), Structured Query language – Create, Update, Retrieve, Functions & Computation

Unit-6
Teaching Hours:5
Advanced Querying
 

Nested Queries, UNION, JOIN, Inner JOIN, Outer JOIN, Constraints, Integrity

Unit-7
Teaching Hours:3
Emerging Trends
 

Data Centers, Distributed Data Storage, Big Data – Storage and Retrieval, Web, Cloud Databases, Influence of Data Management – Social Media, Business, E-Commerce, Retail, Banking etc.

Text Books And Reference Books:

·        Gillenson, M. L., Ponniah, P., Kriegel, A., Trukhov, B. M., Taylor, A. G., Powell, G., & Miller, F. (2013). Introduction to Database Management. Sahibabad: Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

·        Leon, A., & Leon, M. (2010).  Fundamentals of Database Management Systems, McGraw Hill Education (India) Pvt. Ltd.

·       Hoffer J.A., Ramesh V., &Topi H. (2011). Modern database management (10th ed.).New Delhi: Pearson.

·       Coronel, C., Morris, C., & Rob, P. (2011). Database Principles – Fundamentals of Design, Implementation, and Management. Cengage Learning India Pvt. Ltd.

Evaluation Pattern

1. CIA I                                               (10 marks)

2. CIA II                                              (15 marks)

3. CIA III                                             (20 marks)

4. MCQs – 2                                       (10 marks each)

5. End Term Exam (Project Based)    (30 marks)

6. Attendance                                      (5 marks)

MBA3041F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This paper is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets.

Course Outcome

Knowledge

• Understand the framework of securities market and it’s functioning.

• Develop a conceptual and analytical understanding of the framework of evaluating a security, namely a bond or equity.

• Develop a working knowledge of the understanding of different financial instruments, their risk and return performance and their appropriateness while constructing portfolios.

• Understand portfolio construction theories, its management techniques and strategies.

Skill

•Develop good analytical ability on the basis of macroeconomic factors, industry factors and company specific factors that influence the markets.

•Develop a conceptual and analytical framework of evaluating a security.

Attitude

• Develop an integrative thinking and an understanding of the nuances of the inter-connectedness of the markets and the economies.

• Understand the importance of the play of emotional intelligence of the participants in the financial markets.

• Appreciate the ethical and social dimensions of valuation and its importance to financial markets and portfolio management.

• Appreciate the ethical and social dimensions that are important while participating in financial markets.

• Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders.  

 

Level of Knowledge: Conceptual, Working and Applied

 

Unit-1
Teaching Hours:5
Introduction: The Investment Background
 

Organization and Functioning of securities markets - What is a Market?; Primary capital markets; secondary financial markets. Security market indexes - Stock market indexes; Bond market indexes. The investment setting - What is an investment? Measures of return and risk. The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation. Governance and ethical dimensions concerning investments.

Unit-2
Teaching Hours:9
Macro Analysis and Micro-Valuation of Stock
 

Macro market analysis – Economic activity and security markets, Economic series and stock prices; the cyclical indicator approach etc. Industry analysis – Why do Industry analysis? The business cycle and Industry sectors; structural economic changes; Evaluating the Industry life cycle. Company analysis and stock valuation – Company analysis versus valuation of stock; Company analysis; Estimating intrinsic value; Additional measures of relative value; Analysis of growth companies;  Valuation of alternative Investments. Technical analysis – Advantages of technical analysis; Technical trading rules and indicators Efficient Capital Markets – Why should capital markets be efficient? Alterative efficient market Hypotheses; Tests and results of EMH; Implications of efficient capital markets

Unit-3
Teaching Hours:5
Portfolio Management Theory
 

An introduction to Portfolio Management - Some background assumptions; Markowitz portfolio Theory; An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; The Market Portfolio: Theory Vs Practice Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-4
Teaching Hours:3
Portfolio Management Strategies
 

Equity portfolio management strategies – Passive Vs Active management; Overview of passive equity portfolio management strategies; Overview of active equity portfolio management strategies; An overview of style analysis; asset allocation strategies

Unit-5
Teaching Hours:3
Bond Valuation and Bond Portfolio Management Strategies
 

The Analysis and Valuation of Bonds – The fundamentals of Bond Valuation; computing bond yields Bond Portfolio Management strategies – Alternative Bond Portfolio Strategies – Passive Management Strategies; Active Management Strategies

Unit-6
Teaching Hours:2
Evaluation of Portfolio Performance
 

Evaluation of Portfolio performance – Composite Portfolio Performance measures; Application of Portfolio performance measures; Evaluation of bond portfolio performance.

Unit-7
Teaching Hours:3
Behavioral Finance
 

What is Behavioral Finance?, Standard Finance Versus Behavioral Finance, History of Behavioral Finance, Investor Behavior and asset allocation process, Investor Biases-Overconfidence, Representativeness, Anchoring, Mental Accounting, Loss Aversion, Framing, Availability bias and others.

Text Books And Reference Books:

Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.

 

Bodie., Kane., Mohanty., Investments (6th ed.). Tata McGraw Hill Publications

 

 

 

 


Essential Reading / Recommended Reading

1.       Chandra, Prasanna. (2008). Investment Analysis and Portfolio Management. New Delhi: Tata McGraw – Hill Publications.

2.       Fischer., & Jordan., Security Analysis and Portfolio Management. Prentice Hall Publications.

3.       Bhalla, V. K., Investment Management, S. Chand & Co Publications.

4.       Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.

5.        Brealey., & Myers., Principles of Corporate Finance (7th ed.). Tata McGraw Hill Publications.

Evaluation Pattern

Evaluation Pattern

CIA I: 10%

CIA II - mid term : 25%

CIA III: 30%

End Trimester: 30%

Attendance: 5%

Total 100%                                                        

 

MBA3041H - INDUSTRIAL RELATIONS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Objective

The course is offered as a human resource elective for students specializing in HRM in the first year (third trimester). The course helps the students to understand and apply the concept of industrial relations and the system in which it operates. The paper increases understanding about relations between different stake holders and its linkage with organizational effectiveness. It provides hands on experience for students in discipline and grievance handling. It helps students to enhance their knowledge about compliance activities.

Course Outcome

Learning Outcomes:

On completion of the course, participants will be able to;

Knowledge

1.       Analyze the present state of Industrial relations in India and gaps which are existing in the system.

 

2. Implement the concepts and principles and issues connected with trade unions, collective bargaining, workers participation, grievance redressal, and employee discipline and dispute resolution.

3. Integrate ER (employee relations) for a Manager practically to handle day-to-day ER issues.

Skills

1. Explore various options which are available for a HR manager in handling industrial grievances and disputes.

2. Innovative ideas for HR students to implement in the form of negotiation between two divergent opinions or ideas.

3. Implementing decisions in a legal frame work without violating compliance procedures and laws.

 

 

Attitude

1. Future HR managers can face the situation in the production sector without any dilemma legally.

2. The students will be in an unbiased manner to implement the decisions.

3. The students can face the industrial market and any placement interview with confidence and can do their duties after entering the market legally and ethically.

Unit-1
Teaching Hours:2
Economy and the Labour Force in India
 

Unit I   Economy and the Labour Force in India                                                           

Introduction, The Indian Economy, Labour force in India, Structure, Composition and Trends, Key Issues and critical challenges, meaning and scope of Industrial relations, the systems frame work, Theoretical perspectives (theories of industrial relations).

Unit-2
Teaching Hours:2
Industrial relations in a comparative frame work
 

Industrial relations in a comparative frame work

(Self learning module) *                                                                                                   (2 Hrs)

Introduction, Industrialization strategy and Industrial relations, Globalization and Industrial relations, Origin and growth of employer’s organizations, Trade Unions. –Trade Unions in India, Trade Unions and Economic Development, Trade Union recognition.

 

Unit-3
Teaching Hours:3
Collective Bargaining and Tripartism and Social Dialogue
 

Unit III  Collective Bargaining and Tripartism and Social Dialogue                                                                                                                                                                                                                                         Introduction, The Concept of Collective bargaining, Nature and legal frame work of collective bargaining, levels of bargaining and agreements, collective bargaining and stake holders, negotiating techniques and skills, Types of and levels of tripartite agreements, assessment of the working of Tripartism,  bipartite consultative machinery, strengthening tripartite social dialogue.

Unit-4
Teaching Hours:2
The Role of Government in Industrial Relations
 

The Role of Government in Industrial Relations                                                                      

The means of state intervention, role of state in industrial relations at the state level, industrial conflict, reference of disputes to boards, courts or tribunals, voluntary reference of disputes to arbitration, strengthening conciliation, promoting alternative dispute resolution mechanisms.

Unit-5
Teaching Hours:5
Workers participation in Management
 

Workers participation                                                                                     

Meaning of participation, Purpose of workers participation, Types and degree of participation, Government policy and participation, Structure of participative management, Nature and benefits of participative management, Quality circles, Composition of quality circles, Functioning of quality circles, Cases relating to quality circles with Indian Case studies.

Unit-6
Teaching Hours:8
The Industrial Disputes Act, 1947
 

The Industrial Disputes Act, 1947:                                                                

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, Lay – off, Lock Out, Retrenchment, Strike, Unfair Labor Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal, Notice of change in conditions of service, Voluntary reference of disputes to arbitration, Award Settlement

 

Unit-7
Teaching Hours:4
The Industrial Employment (Standing Orders) Act, 1946
 

The Industrial Employment (Standing Orders) Act, 1946:                          

Objects, Definitions [ Employer, Industrial Establishment, Standing Orders], Scope of the Act, Establishments to which this act doesn’t apply, Procedure for submission of draft standing orders, Procedure for certification of standing orders, Conditions for certification of standing orders, Payment of subsistence allowance, Penalties.

 

Unit-8
Teaching Hours:4
Issues in Labour policy and labour reforms
 

Issues in Labour Policy and Labour reform

(Self Learning module)*                                                                                                 

Key concerns in labour policy, reviewing the link between parliament the judiciary, and the executive, managing employee grievance, nature and causes grievance, grievance procedure, managing discipline, managing good industrial relations, future of industrial relations. – Discussions on Labour issues with reference to Indian Scenario.

                  

 

Text Books And Reference Books:

Essential Reading

Venkataratnam C.S. (2011), Industrial relations (1sted.). New Delhi: Oxford University Press.

Essential Reading / Recommended Reading

Recommended Reading

1.         SarmaA.M. (2013), Industrial Relations, (10th ed.), Mumbai: Himalaya Publishing House.

2.         Monappa Arun, Nambudiri Ranjeet and Selvaraj Patturaja (2012), Industrial relations and Labor Laws (2nd ed,). New Delhi: Tata Mac Graw Hill Publishing Company Limited.

3.         PattnayakBiswajeet (2006), Human Resource Management, (3rd ed.), New Delhi: Prentice Hall of India Pvt Ltd.

4.         4. Punekar S.D., Deodhar S.B., Sankaran Saraswathi (2011), Labour Welfare, Trade Unionism and Industrial Relations, ((14th rf.), Mumai: Himalaya Publishing House.

Evaluation Pattern

CIA 1 ASSIGNMENT EVALUATION PATTERN

 

 

INDIVIDUAL ASSIGNMENT DETAILS

   

 

 

Assignment 1

 

Assignment Description

   

       Assignment Title

CIA - I (One research based question pertaining to the recent trends and the subject. In this question both elements will be present)

   

       Individual or group work:

Individual

   

       Cut off date for submission:

 04/07/2018

   

      Assignment submission formats if any:

Hand written assignment. And it should be individual assignment

   

      Other instructions for the learners:

By Beginning of  Week 3: Student need to identify a news item pertaining to Industrial relations which is published two months back in any news paper.

   

 

 

   

Assignment Design

   

  Assignment Learning Objective (with code)

CLO1 - Domain Knowledge
CLO13 - Analytical
CLO23 - Global perspective      

   

    Assignment learning objectives are specific, measurable, performance outcome statements that describes what the students will be able to do after completing the assignment.

 

   

 

 

 

Parameters

Evaluation Rubrics FOR ANALYTICAL QUESTION (Separate for each assignment)

 

Number of Articles reviewed, Theme, Background/Foundation, Research question and Format will be considered.

Articles

Information is gathered from multiple, research-based sources. (4)

Information is gathered from multiple sources.(3)

Information is gathered from a limited number of sources.(2)

Information is gathered from a single source. (1)

 

 

Theme

Well organized, demonstrates logical sequencing and structure. (4)

Well organized, but demonstrates illogical sequencing or structure. (3)

Weakly organized with no logical sequencing or structure. (2)

No organization, sequencing, or structure. (1)

 

 

Background/Foundation

Detailed conclusions are reached from the evidence offered. (4)

Conclusions are reached from the evidence offered. (3)

There is some indication of conclusions from the evidence offered. (2)

No conclusions are made from the evidence offered. (1)

 

 

Research Question

Research question(s) are formed through the literature review and clearly stated. (4)

Research question(s) are formed through the literature review. (3)

Research question(s) were not formed but could be formed through the literature review. (2)

Research question(s) were not formed and are not apparent from the literature review. (1)

 

 

Format

Font, spacing, and APA format are correct. (4)

Font and spacing, font and APA, or spacing and APA are correct. (3)

Font, spacing, or APA format is correct. (2)

Font, spacing, and APAP format are incorrect.(1)

               

Assignment 2

           
   

 

 

   

Assignment Description

   

       Assignment Title

CIA - I (Multiple choice questions from the text book will be given. )

   

       Individual or group work:

Individual

   

       Date of examination:

 09/07/2018

   

      Assignment submission formats if any:

Examination will be conducted in the class. Ten multiple choice questions carrying one mark each will be given. Questions will be given from the text book. It will be collected and corrected by the faculty.

   

      Other instructions for the learners:

By Beginning of  Week 5: Student needs to read the text book until the portion informed and come to the examination.

 

 

 

CIA 3 ASSIGNMENT EVALUATION PATTERN

 

 

Assignment I

INDIVIDUAL ASSIGNMENT DETAILS

 
 

 

 

 

 
 

Assignment Description

 
 

       Assignment Title

 

CIA - III (One numerical problem with lot of analysis. In this question both elements research and analysis also correctness of the solution will be considered)

 
 

       Individual or group work:

 

Individual

 
 

       Cut off date for submission:

 

 04/08/2018

 
 

      Assignment submission formats if any:

 

Hand written assignment. And it should be individual assignment

 
 

      Other instructions for the learners:

 

By Week 8: Student need to be prepared with all the numerical skills which have been taught in the class.

 
 

 

 

 

 
 

Assignment Design

 
 

  Assignment Learning Objective (with code)

 

CLO1 - Domain Knowledge
CLO13 - Analytical
CLO23 - Global perspective        MULTIPLE CHOICE QUESTIONS

 
 

    Assignment learning objectives are specific, measurable, performance outcome statements that describes what the students will be able to do after completing the assignment.

 

 

 
 

 

 

 

 
 

Evaluation Rubrics FOR NUMERICAL QUESTION (Separate for each assignment)

 
 

Parameter

Accuracy of Solution - Correct/Incorrect

Very Good

Good

Satisfactory

Pass

Weak

 
 

 

10

9

7

5

3

1

 
 

 

Good and appropria explanation with examples and Solution is correct.

Good and appropriate explanation with examples. But solution is inocrrect.

Good and appropriate explanation

Good explanation

Only explanation but not relevant to subject

Attempted the question

 
                 
                 
                 
                 

Assignment 2

   

INDIVIDUAL ASSIGNMENT DETAILS

     

Assignment Description

     

       Assignment Title

CIA - III (Multiple choice questions from the text book will be given. )

     

       Individual or group work:

Individual

     

       Date of examination:

 08/08/2018

     

      Assignment submission formats if any:

Examination will be conducted in the class. Ten multiple choice questions carrying one mark each will be given. Questions will be given from the text book. It will be collected and corrected by the faculty.

     

      Other instructions for the learners:

By Beginning of  Week 9: Student needs to read the text book completely and come to the examination.

 

MBA3041L - QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a functional elective in the third trimester to LOS students. This paper is divided into two parts -- QMS and Product Design  & Development.

Quality Management Systems emphasizes the importance of Total Quality Management in all areas or segments of business and organizations. Students develop and specialize on various approaches to quality and problem solving methodology, using Quality tools. Product Design & Development emphasizes the importance of product design in a business. Students develop and specialize in design thinking and on several concepts involved in product design decisions.

 

Course Outcome

At the end of the course, students should be able to:

Knowledge:

·         Apply concepts in TQM and Product Design & Development

·         Learn current practices in the field of QMS

·         Understand concepts of Product Design for efficiently introducing new products

Skills:

·         Take effective decisions by using contemporary Management / Quality tools

·         Develop skills in Design Thinking through a practical exercise

Attitude:

·         Realize that Quality is imperative in all areas or segments of business

·         Understand the importance of Customer focus for Product realization

Level of Knowledge

Students must have undergone courses of fundamentals in Operations Management.

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – evolution of Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

 

Unit-3
Teaching Hours:5
Quality Tools, Systems and Awards
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9000, ISO 14000, ISO TS 16949 and Six Sigma. Malcolm Baldridge Award – criteria for performance excellence, International quality awards. Comparing Baldridge, ISO 9000 and Six Sigma. TQM in Education.

Unit-4
Teaching Hours:3
Quality Teamwork and Leadership
 

Importance of teams in Total Quality Management - types of teams - effective teamwork. Importance of empowerment & motivation - principles of empowerment - role of a quality leader. Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. To enhance internal (department) and external (customer and supplier) communication management. Manpower Training and Management of Quality systems. “Genchi Gembutsu”concept – Go and See actual to understand Quality.

 

Unit-5
Teaching Hours:4
Introduction to Product Design and Development
 

Characteristics of successful product development, Duration and cost of product development, Challenges of product development, Development processes and organizations: A generic development process, concept development, product development process flow. Concept of Process Design from Material to Dispatch, incl. man( how many), machines (type), equipment ( conveyors, work tables, lights etc).

 

Unit-6
Teaching Hours:4
Product Development Process
 

Product Planning – Product planning process, identifying customer needs, Product specifications. Product Development process – Concept generation, concept selection – concept screening, scoring, caveats, Concept Testing – methods and measures. Product Family Design: Mass customization, product portfolios architecture. Implication of architecture, establishing architecture, delayed differentiation, platform planning. Product Evaluation and Material Evaluation, Suppliers Product and Quality Development. Built in Quality (BIQ) at each process.

 

Unit-7
Teaching Hours:4
Product Life Cycle Design
 

Design for manufacture and assembly– types of processes, process flow structures, process analysis, Manufacturing and associated costs, Prototyping, Robust design, Industrial automation, Design for services – product process matrix for services, Design for environment. Ethical values in Product Design.

Unit-8
Teaching Hours:3
Latest trends in Quality Management and Product Design
 

 

Student self-learning module. Industry expert inputs. Mini project on Quality or systems improvement at industries (implemented through Quality Circles competition).

 

 

Text Books And Reference Books:

1.       Besterfield, D. H, & Besterfield, M.C., & et al. (2011). Total Quality Management. Revised 3rd Edition New Delhi: Pearson Publications.   

2.     K.T. Ulrich et al., (2016).  Product Design and Development, 5th edition, McGraw Hill.

Essential Reading / Recommended Reading

1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications.

2. Bhatt, S. (2010). Total Quality Management. New Delhi: Himalaya Publications.

3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition

 

Evaluation Pattern

CIA I                             10 marks (Research Article review assignment)

CIA II                            25 marks (Mid term Exam)

CIA III                          30 marks (MCQ 15, Group Presentation 15)

Attendance                      5 marks

End term Examination     30 marks

MBA3041M - SALES MANAGEMENT AND NEGOTIATION SKILLS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:6
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course differs from the rest of the curriculum in some important respects. The focus of the course is a set of interactive exercises and simulations topped -up with lectures and templates driven pedagogy.   Managerial success requires agreement and collaboration with other people. This is certainly true for transactions between organizations and customers, and between investors and start-up companies.

 Course Objective

This course attempts to enable students to become more effective sales professional and a negotiator

Course Outcome

Learning Outcomes

After completion of this course students should be able to:

 

Knowledge (Domain ExpertiseCL01 and Knowledge Application CL02)

· Create value and execute sales deals with efficiency and effectiveness.

· Become effective sales professional and negotiators.

· Understand the strategic role, sales function plays as part of overall marketing strategy.

· Acquire strategic thought process and competencies related to sales.

 

Skills(ProblemSolvingCL011,ResearchSkillCL012,AnalyticalSkillCL013,Creative ThinkingCL014,Practical SkillCL017,Presentation SkillCL017 and Verbal Skill CL018)

 

· Construct templates on permanent journey plan, annual operating plans and setting sales targets.

· Demonstrate higher levels of selling and negotiation skills.

· Sharpen decision making skills for being better sales manager.

 

Attitude(Team Work CL021,Scientific temperamantCL022,Global perspectiveCL023, Social SensitivityCL024 and Personal Integrity CL025)

· Ingrain the ability to work with sales personnel of diverse backgrounds and lead sales teams.

· Ingrain the capacity to reflect and learn from every sales experience.

 

Unit-1
Teaching Hours:5
Unit I Sales Management
 

Nature and importance of sales management, Dimensions of sales management

Lateral relationships of a Sales manager.

Planning and organizing Sales Force

Estimating market potential and forecasting sales

Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.

Organizing the sales force --Nature and characteristics, Basic types of organization, Specialization within sales department.

 

Unit-2
Teaching Hours:5
Unit II Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase - The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

 

Unit-3
Teaching Hours:10
Unit III Personal Selling
 

The different approaches-Benefit selling, Relationship selling, Stimulus response selling, Formula approach, Need satisfaction selling, Problem-solving selling, Consultative selling

Selling process:                                                                                                                     

Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting.

Sales Approach, Diagnosis and Solution generation.

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and methods.

Closing call: Types of sales closures.   

Sales Communication Skills:                                                                                                             

Sales communication & collaborative process, Questioning, Active listening, Body language  

Sales presentation: presentation planning & format, organized presentations, sales reports                                                                                                                       

Persuasion/assertiveness: Principles of persuasion and assertiveness – methods and techniques.

Consumer promiscuity, Importance of user experience as a necessity for sales. Commoditization of brands, shorter product life cycle, Importance for the salesperson to create trust and credibility in a personal capacity, three types of trust, Trust by Reputation Trust Transferred and Trust earned, Paradigm Shift from a superior product to a user experience 

Unit-4
Teaching Hours:10
Unit IV Negotiation Skills
 

Understanding negotiation: What is negotiation, Rules of negotiation,  

behaviors of successful negotiators, Negotiation styles.

Negotiation tactics & counter measures: Common negotiation tactics, dealing   

with tough negotiators. Building a Personal Brand. Inside Sales

Self-learning mode: Cross cultural negotiations & Negotiation ethics.

Text Books And Reference Books:

Spiro, L.R., Stanton, J. W.  & Rich, A.G. (2003).Management of a sales force

(12thed.). Irwin: McGraw –Hill.

Volkema, R. J. (2008). Negotiation tool kit. Prentice Hall India.

 

Essential Reading / Recommended Reading

1. Futrell, M. C. Sales management teamwork, leadership and technology. Thomson.

2. Raiffa. (1982). The art and science of negotiation. Harvard University Press.

3. Thompson. (2001). The mind and heart of the negotiator. Prentice-Hall.

 

Evaluation Pattern

Evaluation Pattern

Marks Break up

Out of

Weight

Attendance

Total

CIA-I

20

10

0

 

10

 

CIA-II MID TERM

50

25

0

25

CIA-III (MCQ – 15 MARKS & ASSIGNMENT – 15 MARKS)

30

30

0

30

END TERM

50

30

5

35

 

 

 

TOTAL

100

 

 

 

 

 

 

 

 

 

 

 

 

 

Mid-term Question Paper Format : Marks 50 – Time : 2 hours

 Section A  -  4 out  of  6 questions (4 x 10= 40 marks)

 Section B  -   Case study compulsory  (1x 10= 10 marks)
 

End-term Question Paper Format: Marks 50–  Time - 2 hours

Section A  -  4 out  of  6 questions (4 x 10= 40 marks)

Section B  - Case study compulsory  (1x 10= 10 marks)

 

Questions from self learning module would be included in the above mentioned pattern

MBA3042B - ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: CONCEPTS AND APPLICATIONS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This is a three-credit course offered to the students of MBA in Business Analytics in their third trimester. The course covers the concepts and applications of Artificial Intelligence and Machine Learning (AI&ML).

Course Objective

The objective of this course is to enable students to understand and apply the concepts of AI & ML in a business environment.

Course Outcome

At the end of the course, the student should be able to,

Knowledge

Understand the basic tools of AI & ML, their use as a knowledge representation and reasoning mechanism within an intelligent system. (CLO1, CLO2) 

Connect the decision-making problems in the business environment with AI & ML concepts. (CLO2)

 

Skills

Lead a project for implementation of AI & ML in a business environment. (CLO15)

Attitude

Appreciate the idea of the use of AI & ML techniques in the complex business environment to make a smart decision.(CLO22)

Unit-1
Teaching Hours:3
Introduction to Artificial Intelligence
 

History of artificial intelligence (AI). AI problems. AI techniques. Turing test. AI models. (CLO1)

Unit-2
Teaching Hours:3
Intelligent agents
 

Agents and Environment. Concepts of rationality. Nature of environment. Structure of agents. Goal-based agents. Utility agents.(CLO1)

Unit-3
Teaching Hours:6
Problem-Solving by searching
 

Problem-solving agents. Problems. Searching for a solution. Uninformed search. Informed or Heuristic Search. A* search, Heuristic functions.(CLO1, CLO11)

Unit-4
Teaching Hours:3
Adversarial search
 

Games. The optimal decision in games. Alpha-beta pruning. (CLO1, CLO2)

Unit-5
Teaching Hours:6
Knowledge Representation
 

Logical agents. Knowledge-based agents. Proposition logic. First-order logic. Inference in first-order logic. Propositional Vs. first order inference. Unification & lifts, Clausal form conversion, Forward chaining, Backward Chaining. (CLO1, CLO2)

Unit-6
Teaching Hours:5
Natural Language Processing
 

Introduction, Syntax processing, Semantic Analysis, Pragmatic and Discourse Analysis.(CLO1, CLO2)

Unit-7
Teaching Hours:4
Latest in Artificial Intelligence
 

Cases of application and use of AI in Business Scenario (CLO15)

Text Books And Reference Books:

S. Russell and P. Norvig, Artificial Intelligence A Modern Approach, 2nd Edition. Pearson Education, (2007).

Jones & Bartlett - Artificial Intelligence Illuminated- Ben Coppin, 2nd Ed. (2004)

 E. Rich and K. Knight, Artificial Intelligence, 2nd Edition. New York: TMH, (2012),   ISBN: 9780070087705

Essential Reading / Recommended Reading

Eugene Charniak and Drew McDermott, Introduction to Artificial Intelligence, 2nd Edition. Singapore: Pearson Education, (2005).

George F Luger, Artificial Intelligence Structures and Strategies for Complex Problem Solving, 4th Edition. Singapore: Pearson Education, (2008)

 

Web resources

http://Philosophy.uchicago.edu/faculty/haugeland.html

http://www.pamelamc.com/html/machines_who_think.html

Evaluation Pattern

 

Department Level

CIAI: 10 marks

CIAII:25 marks Midterm

CIAIII:30 marks

               15 marks: MCQ

               15 marks: Assignment

End Term: 30

Attendance:5

MBA3042F - MANAGEMENT OF BANKS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

 

Course Objective

This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks.

Course Outcome

By the end of the course, the students should be able to:

 

Knowledge

·       Understand the broad functioning of a bank both at the macro and at micro levels.

·       Gain foundation in the key issues confronting bank managers today.

·       Recognize the trade-offs involved in making financial decisions and to develop the logical thought processes needed to reach reasonable conclusions in a banking business.

Skill

·       Measure a bank performance using key metrics which are different from other entities business models.

·       Develop a critical analytical thinking in credit proposal processing and disbursing loans.

Attitude

·        Appreciate the ethical, social and governance dimensions concerning banking industry.

·        Develop an integrative thinking of the functioning of the banking industry with the rest of the economy.

·       Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders. 

Unit-1
Teaching Hours:2
Functions of Banks and Financial Institutions
 

Role of commercial banks in the economy- Intermediation between savers and users of money in the economy. Payment and Custodial services as functions. Universal Banking License Vs Differentiated Banking License.

Unit-2
Teaching Hours:2
Overview of the Banking Industry & Regulation
 

Structure of banks in India. Perspectives of Indian banking sector. Banking policy environment. (Reference:  RBI circulars)

Unit-3
Teaching Hours:0
Banking Products and Services (Self Study)
 

Deposit products: Deposit Accounts, Current Accounts and Savings Accounts -Credit products – Term loans, Working capital loans – Cash Credit and Overdraft Accounts. Payment services and Custodial services, as products.

Unit-4
Teaching Hours:4
Evaluating Bank Performance
 

Operation and performance of commercial banks (Reference: RBI circular).Understanding Bank financial statements. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-5
Teaching Hours:8
Managing Cost of Funds and Liquidity in banks
 

Overall liquidity analysis. Estimating marginal cost of funds for pricing assets and taking investment decisions.  How do banks meet legal reserve requirements and manage cash assets? A model to estimate liquidity needs and plan for temporary cash deficiencies and longer-term liquidity needs.

Unit-6
Teaching Hours:4
Credit and NPA Management
 

Basic credit analysis principles and the characteristics of different types of loans. Procedure for estimating a business borrower’s cash flow from operations. Basic credit scoring models applied to individual borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects.  Customer profitability analysis the basic framework used to assess whether a bank is profiting from a customer’s total relationship.NPA regulations governing banks and NPA management.    

Unit-7
Teaching Hours:8
Risks in Banking
 

Trade-offs involved in balancing credit risk, liquidity risk, interest rate risk, market risk, operational risk etc. How do banks measure and manage interest rate risk? Pricing of securities, total return analysis to investors and the determinants of interest rates. GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Regulatory capital requirements under Basel III norms.

Unit-8
Teaching Hours:2
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Technology in banking, off-the-shelf products versus in-house developed, in-sourcing versus outsourcing key technology functions. Recent trends in International banking.

Text Books And Reference Books:

RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking.

Essential Reading / Recommended Reading

1.     MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian:  Cengage learning.

2.     R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions.    8th edition,  Publisher: Himalaya Publications.

3.     Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition,  Wiley India edition.

4.     Hull John C., Risk Management and Financial Institutions.   Pearson.

5.     Dun Bradstreet., Financial Risk Management.   Tata McGraw Hill.

6.     Genneral Management Bank Management.  IIBF Books for CAIIB Exam, Macmillan Publications.

7.     Risk Management.   IIBF Books for CAIIB Exam, Macmillan Publications.

8.     Vivek.,Asthana P.N, Financial Risk Management.  Himalaya Publishing House.

9.     Bhattacharya Hrishikesh., Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework.   Oxford University Publications.

10.   Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.

11.   Tannan M.L., Tannan’s Banking Law and Practice in India.  Jain Book Agency.

Evaluation Pattern
A  

#

Component

% of Marks

Details

1

CIA 1

10%

 Marks

(One Assignment, group or individual)

2

CIA 2

25%

Marks

(Written Exam for 2 Hrs)

3

CIA 3

30%

Marks

(15% One Assignment, 15% Quiz)

4

End Term Examination

30%

Marks

(Written Exam for 2 Hrs)

5

Attendance

5%

Marks

(Based on Attendance)

 

Total

100%

Marks

 

MBA3042H - TALENT AQUISITION AND WORKFORCE PLANNING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Objective

This paper is offered as a human resources elective in the third trimester. It develops understanding for the human resources planning and recruitment, selection and prepares students for careers in the areas of human resources. Students opting for this elective specialize in the various aspects of HR Planning, recruitment and selection- concepts of human  resources and planning, considerations in various types of human resources planning, managing vacancies, selecting of right tools for selection process ,Analysis of selection processes, various types of interviewing techniques, career planning and career movement within the organization

Course Outcome

Learning Outcomes

By end of the course, the student should be able to:

 

Knowledge

·         Explore  and understand the issues involved in manpower planning and selection methods in the industry

·         Understand and develop the techniques required for selection & retention of employees.

Skill

·         Identify and match organizational needs and individual potential for better HRM practices.

Attitude

·         Systematically approach Workforce planning and selection.

 

Unit-1
Teaching Hours:6
Manpower Planning
 

Unit I Manpower Planning                                                                                                        

Manpower Planning: Objectives (micro and macro levels), Benefits, advantages, limitations, problems - HR planning, linkage of HR planning with other HR functions, influencing factors in manpower planning keeping in mind strategic focus - Manpower planning: tools, methods and techniques: Job analysis, Skills analysis/ skill inventory, Performance appraisal, Manpower inventory - Use and applicability of statistical and mathematical models in manpower planning - Census analysis - Markov analysis

Unit-2
Teaching Hours:6
Selection
 

Unit II Selection                                                                                                            

Selection Criterion in Industry - Role of Scientific Selection in Personnel Management, Manpower Planning and Organizational Structuring: Challenges of Selection in today’s world - Value of good employees - Selection Policy and Strategy - Source of Recruitment.  Steps of Systematic Selection, Selection Tests – Intelligence Aptitude, Personality - Psychometric Testing (Quantitative issues such as scoring, and interpretations to be discussed) Exercise on Psychometric Testing - Group Selection Methods – Assessment Center.

Unit-3
Teaching Hours:4
Reliability and Validity of Selection Tool
 

Unit III   Reliability and Validity of Selection Tool                                                    

Testing in the industry for selecting promotion and placement. Historical development of testing   selection devices and applicability, Reliability and validity. Quantitative aspects of reliability and validity

Unit-4
Teaching Hours:4
Interviewing Techniques for Selection
 

Unit IV  Interviewing Techniques for Selection                                                     

Meaning and importance of Interviews, Types of interviews, Biases and Errors in interviews and tests, Skills, tools and techniques of the selection interview.

Unit-5
Teaching Hours:3
Induction and Socialization
 

Unit V  Induction and Socialization   (Self learning module)                                    

Meaning and Importance of socialization.  Induction – Meaning. Importance, types, processes and practices in organizations.

Unit-6
Teaching Hours:3
Internal Mobility
 

Internal Mobility                                                                                               

Internal mobility: Promotion, Transfer, Demotion and Separation.

 

Unit-7
Teaching Hours:4
Career Planning and Succession Planning
 

Unit VII Career Planning and Succession Planning                                                 

Meaning, importance of career planning and succession planning. Advantages of career planning and succession planning.

Text Books And Reference Books:

Essential Reading

  1.  Bhattacharaya, D. (2013).  Human resources and planning. Excel books.
  2.  Diane, Arthur., Recruiting, interviewing , selection & orienting new employees (4th ed.). PHI publications

3.        Gatewood, R.D, Field, H.S & Barrick, M  (2013). Human resource selection (2nd ed.). Cenage learning.

Essential Reading / Recommended Reading

Recommended Reading

1.       Camen, M.M, Coucher, R & Leigh, S (2012) Human Resource Management. Jaico Publication.( Chapter 7-9)

  1. Fisher, C.D, Schoenfeldt, L.F, & Shaw J.B, (2011).Human resource management, Biztantra.

3.       Heneman.H.G., & Judge, T.A.(2012) Staffing Organisations ( 6th ed.). Tata McGraw Hill.

4.       Lepak, D. & Gowan, D. (2009) Human Resource Management. Pearson Education. (Chapter 6 and 7)

5.       Roberts, G.(2010).Recruitment and Selection. Jaico Publication.

6.       Venkatesh, D.N & Jyothi, P. ( 2012) Human Resource Management ( Chapter 9)

Evaluation Pattern

CIA 1 ASSIGNMENT EVALUATION PATTERN

Assignment I

 

 

 

 

 

Assignment Description

 
   

       Assignment Title

CIA - I (One research based question pertaining to the recent trends and the subject. In this question both elements research and analysis will be present)

 
   

       Individual or group work:

Individual

 
   

       Cut off date for submission:

 04/07/2018

 
   

      Assignment submission formats if any:

Hand written assignment. And it should be individual assignment

 
   

      Other instructions for the learners:

By Beginning of  Week 3: Student needs to identify a  a corporate in any manufacturing field or service sector and have a complete knowledge of the training and development programme of that corporate.

 
   

 

 

 
   

Assignment Design

 
   

  Assignment Learning Objective (with code)

CLO1 - Domain Knowledge
CLO13 - Analytical
CLO23 - Global perspective       

 
   

    Assignment learning objectives are specific, measurable, performance outcome statements that describes what the students will be able to do after completing the assignment.

 

 
   

 

 

 
   

 

           
   

Parameters

Evaluation Rubrics FOR ANALYTICAL QUESTION (Separate for each assignment)

   

Number of Articles reviewed, Theme, Background/Foundation, Research question and Format will be considered.

Articles

Information is gathered from multiple, research-based sources. (4)

Information is gathered from multiple sources.(3)

Information is gathered from a limited number of sources.(2)

Information is gathered from a single source. (1)

   

 

Theme

Well organized, demonstrates logical sequencing and structure. (4)

Well organized, but demonstrates illogical sequencing or structure. (3)

Weakly organized with no logical sequencing or structure. (2)

No organization, sequencing, or structure. (1)

   

 

Background/Foundation

Detailed conclusions are reached from the evidence offered. (4)

Conclusions are reached from the evidence offered. (3)

There is some indication of conclusions from the evidence offered. (2)

No conclusions are made from the evidence offered. (1)

   

 

Research Question

Research question(s) are formed through the literature review and clearly stated. (4)

Research question(s) are formed through the literature review. (3)

Research question(s) were not formed but could be formed through the literature review. (2)

Research question(s) were not formed and are not apparent from the literature review. (1)

   

 

Format

Font, spacing, and APA format are correct. (4)

Font and spacing, font and APA, or spacing and APA are correct. (3)

Font, spacing, or APA format is correct. (2)

Font, spacing, and APAP format are incorrect.(1)

   

 

 

 

 

 

 

 
   

MULTIPLE CHOICE QUESTIONS EXAMINATION

 

Assignment 2

       Individual or group work:

Individual

 
   

       Date of examination:

 09/07/2018

 
   

      Assignment submission formats if any:

Examination will be conducted in the class. Ten multiple choice questions carrying one mark each will be given. Questions will be given from the text book. It will be collected and corrected by the faculty.

 
   

      Other instructions for the learners:

By Beginning of  Week 5: Student needs to read the text book until the portion informed and come to the examination.

 

 

 

CIA 3 EVALUATION PATTERN

 

INDIVIDUAL ASSIGNMENT DETAILS

 
 

 

 

 
 

Assignment Description

 

Assignment I

       Assignment Title

CIA - III (One research based question regarding T & D practices followed by an MNC in India)

 
 

       Individual or group work:

Individual

 
 

       Cut off date for submission:

 04/08/2018

 
 

      Assignment submission formats if any:

Hand written assignment. And it should be individual assignment

 
 

      Other instructions for the learners:

By Week 8: Student needs to be prepared with all the subject knowledge that has been given to him/her including reading of the text book.

 
 

 

Multilple Choice questions

 
 

Assignment Design

 
 

  Assignment Learning Objective (with code)

 CLO1 - Domain Knowledge
CLO13 - Analytical
CLO23 - Global perspective        MULTIPLE CHOICE QUESTIONS

 
 

    Assignment learning objectives are specific, measurable, performance outcome statements that describes what the students will be able to do after completing the assignment.

 

 
 

 

 

 
 

Parameters

Evaluation Rubrics FOR ANALYTICAL QUESTION (Separate for each assignment)

 

Number of Articles reviewed, Theme, Background/Foundation, Research question and Format will be considered.

Articles

Information is gathered from multiple, research-based sources. (4)

Information is gathered from multiple sources.(3)

Information is gathered from a limited number of sources.(2)

Information is gathered from a single source. (1)

 

 

Theme

Well organized, demonstrates logical sequencing and structure. (4)

Well organized, but demonstrates illogical sequencing or structure. (3)

Weakly organized with no logical sequencing or structure. (2)

No organization, sequencing, or structure. (1)

 

 

Background/Foundation

Detailed conclusions are reached from the evidence offered. (4)

Conclusions are reached from the evidence offered. (3)

There is some indication of conclusions from the evidence offered. (2)

No conclusions are made from the evidence offered. (1)

 

 

Research Question

Research question(s) are formed through the literature review and clearly stated. (4)

Research question(s) are formed through the literature review. (3)

Research question(s) were not formed but could be formed through the literature review. (2)

Research question(s) were not formed and are not apparent from the literature review. (1)

 

 

Format

Font, spacing, and APA format are correct. (4)

Font and spacing, font and APA, or spacing and APA are correct. (3)

Font, spacing, or APA format is correct. (2)

Font, spacing, and APAP format are incorrect.(1)

   

 

 

 

 

 

 

   

INDIVIDUAL ASSIGNMENT DETAILS

   

 

 

Assignment 2

 

Assignment Description

   

       Assignment Title

CIA - III (Multiple choice questions from the text book will be given. )

   

       Individual or group work:

Individual

   

       Date of examination:

 08/08/2018

   

      Assignment submission formats if any:

Examination will be conducted in the class. Ten multiple choice questions carrying one mark each will be given. Questions will be given from the text book. It will be collected and corrected by the faculty.

   

      Other instructions for the learners:

By Beginning of  Week 9: Student needs to read the text book until the portion informed and come to the examination.

 

 

 

MBA3042L - BUSINESS INTELLIGENCE AND ANALYTICS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered for LOS specialization students in the third trimester.  Businesses today accumulate large amounts of data through their transaction processing systems and social networks.  There is tremendous potential in such data for better decision making. Data mining systems enable businesses to extract vital information from large data that facilitate effective decisions.

It is generally assumed that students who take up the course will have basic understanding about statistics and simple predictive modeling techniques like simple linear regression and also fundamentals of databases. The course will include hands–on work with data and software.

Course Outcome

 Knowledge:

 ·          Identify, evaluate and capture descriptive analytics opportunities that create value and solve business problems

 ·          Acquire both theoretical and practical understanding of classification, prediction, reduction and exploration of data that is at the heart of data mining

 ·          Gain knowledge of business decision-making contexts through data mining

 Skill:

 ·          Use commonly available descriptive analytics tools such as Excel and IBM Cognos to carry out basic to medium level business intelligence tasks

 ·          Manage the implementation of a descriptive analytics tool and data warehouse in an enterprise

 ·          Use SPSS software to learn Classification, Association and Clustering in Analytics lab

 ·          Choose right tools to solve analytical problems through real business cases, analyze and interpret these solutions

 Attitude:

 ·          Imbibe the culture of data-driven decision making and lead similar cultural changes in organizations that they would work in

 ·          Appreciate the value of data by ensuring quality in data analysis

 ·          Analyze and interpret data to add value to business problems enabling better business decisions

Level of Knowledge

 The students should have undergone courses related to fundamentals of Management Information Systems (MIS), Database Systems and ERP systems.

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

Terminology, Evolution of BI, OLAP vs OLTP, OLAP basics, Data models for OLAP, ERP and BI, Popular BI tools*, Use of Excel for BI**

Dimensions, Cubes, Measures, MDX, Drill-down, Roll-up, Slice-and-dice, Pivoting, MOLAP, ROLAP, HOLAP, Building an OLAP cube**

Application of BI, BI users, Using BI for building dashboards, business metrics, scorecards, KPIs,  BI for advanced reporting.

Unit-2
Teaching Hours:4
BI and Data warehouse Concepts
 

Data Warehouse Need, Definition and characteristics, Types of data sources

ETL, Multidimensional data modelling, Implementation, Star and Snowflake schemas

Data marts, Top-down and Bottom-up approaches to DW architecture, BI and DW implementation issues, Data quality, Data auditing, Best practices.

Unit-3
Teaching Hours:4
Introduction to Data Mining
 

Terminology, Evolution of Data mining, Steps in data mining, Supervised and Unsupervised learning, Introduction to classification, prediction, association, clustering.

Organizing and sampling data*, Ethics in data collection process**, Creation of partitions, Oversampling, Pre-processing and cleaning, Visualization, Reduction of categories, Principal component Analysis, Lab session on pre-processing of data.

Unit-4
Teaching Hours:5
Classification
 

Introduction, Examples,Classification vs Prediction, Issues in prediction, Naïve rule, Naïve Bayes method, Classification trees, Recursive partitioning, Evaluating  performance, Lab session on Decision Trees**

Concept and structure of neural network, Pre-processing data*, Training the model, Lab session on Neural Networks**

Unit-5
Teaching Hours:5
Cluster Analysis
 

Concept, Examples, Major Clustering Methods - Hierarchical and Non-Hierarchical clustering, Distance between clusters, Dendrograms, Validating clusters, K-Means clustering,  Lab session on Clustering**

Unit-6
Teaching Hours:4
Association
 

Concept, Examples, Market bastket analysis, Apriori algorithm, Support and Confidence, Antecedents and Consequent, Lift ratio, Interpretation, Lab session on Association**

Unit-7
Teaching Hours:3
Advanced Topics on Business Intelligence& Data mining*
 

Cloud computing, SaaS model, Mobile BI, Latest trends in BI & DM, Ethical aspects in data handling and sharing, Logistic Regression, Social network analysis

Text Books And Reference Books:

Prasad, R. N., & Acharya, S. (2011). Fundamentals of Business Analytics (1st ed., p. 348). WileyIndia.

Shmueli, G., Patel, N. R., & Bruce, P. C. (2008).Data Mining for Business Intelligence:

Concepts,Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p. 428).Wileys

Essential Reading / Recommended Reading

 1.  Turban, E., Aronson, J. E., Liang, T.-P., &Sharda, R. (2010) Decision support and businessintelligence systems (9th ed., p. 720).Prentice-Hall.

 2.     Han, J., &Kamber, M. (2000).Data Mining : Concepts and Techniques (1st ed., p. 550). Morgan Kaufmann

Evaluation Pattern

 1. CIA I                                               10 marks

 2. CIA II                                              25 marks

 3. CIA III                                             30 marks (MCQ 15 marks and assignment 15 marks)

 4. End Term Exam (Project Based)        30 marks

 5. Attendance                                      5 marks

     Total                                            100 marks

MBA3042M - MARKETING RESEARCH AND ANALYTICS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

Marketing research is an applied management discipline that is critical to understanding markets and customers in order to make better marketing decisions. The key objective of this course is to provide a learning environment for acquiring the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions.

 

This course gives on hands opportunity to conceive a research project study, design the study, execute it, and report on the findings in a professional manner. The course project will reinforce and integrate the concepts learned in marketing, research methodology and business statistics courses taken up in previous terms.

 

Organizations are using analytics strategically to make better decisions and improve customer and shareholder value. Core topics in marketing analytics like statistics, data analysis and information and decision support systems have been a part of business education for long. This course is also designed to present the emerging discipline of analytics in a unified fashion for potential application in problems related to marketing like forecasting, segmentation, classification using data analysis software applications using Predictive Analytics Software PASW (SPSS).

 

Course Objective

This course attempts to provide students the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions.

This course also attempts to present the emerging discipline of analytics in a unified fashion for potential application in problems related to marketing using data analysis software (PASW-SPSS)

Course Outcome

Learning Outcomes:

After completing this course, the students will be able to:

 

Knowledge

·         Understand the needs of marketing managers for marketing and market information

·         Understand Research Methods and analytics

·         Learn methods of Predictive Analytics used in Marketing

 

Skills

·         Determine the objectives of the marketing research project

·         Identify the type of research that will best help achieve the objectives

·         Learn how to write a good marketing research proposal

·         Write reports that convey marketing information simply and effectively and encourage marketing action

·         Present marketing information to garner and maintain the attention of marketing decision makers.

·         Use of PASW (SPSS) application for data input, coding, preparation, cleaning and analysis for marketing related applications.  

·         Use descriptive, predictive and prescriptive analytics models for solution to marketing problems. 

 

 

 

Attitude

  • Develop a curious and inquisitive mind.
  • Use of PASW (SPSS) application for data input, coding, preparation, cleaning and analysis for marketing related applications.  
  • To develop a proactive orientation in decision making using predictive Analytics.

Unit-1
Teaching Hours:3
Introduction and the marketing research process
 

Applications of Marketing Research, Limitations of Marketing Research, Secondary and Primary Research, Ethical considerations in Marketing Research, Information need, defining the Research Objective, Designing the Research Methodology

Unit-2
Teaching Hours:6
Research Methods and Questionnaire Design, Sampling Methods
 

Exploratory and Conclusive Research, Experiments, Designing Questionnaires for Market Research, Scales of Measurement, Structured and Unstructured Questionnaires, Types of Questions, Reliability and Validity of a Questionnaire Basic Terminology in Sampling, the Sample Size Calculation, Sampling Techniques

Unit-3
Teaching Hours:9
Data Management using PASW (SPSS) and Hypothesis testing
 

Introduction to PASW application’ Data input, coding, recoding and data reshaping in PASW. Split file, Descriptive Analysis using PASW, Visualization, exploration and extracting data summary statistics and their interpretation

 

Introduction to Hypothesis testing: General procedure for hypothesis testing, cross tabulations: two variables, three variables, general comments on cross tabulations, Statistics associated with cross-tabulation; Parametric tests: One sample, two independent samples, paired samples

Non-Parametric tests: One sample, two independent samples, paired samples;

Understanding communalities using factor analysis.

Unit-4
Teaching Hours:9
Analysis of variance and Predictive Analytics for Decision Making
 

One-way analyses of variance, identify the dependent and independent variables, test the significance, and interpret the results, assumptions of analysis of variance

Regression marketing mix models for analytics using PASW, Discriminant Analysis for classification into two or more groups, Cluster analysis for Segmentation, Euclidian Distance analysis.

Unit-5
Teaching Hours:3
Major Qualitative Research Techniques
 

Primary data: qualitative versus quantitative research, rationale for using qualitative research, classification of qualitative research procedures, Focus Group Interviews: characteristics, planning and conducting focus groups, advantages, disadvantages and applications of focus groups, online focus group interviews, advantages, disadvantages and uses of online focus groups, Depth Interviews: characteristics, techniques, advantages, disadvantages and applications of depth interviews, Projective techniques: Association techniques, completion techniques, construction techniques, expressive techniques, advantages and disadvantages of projective techniques, applications of projective techniques, Analysis of qualitative data.

 

Text Books And Reference Books:

Recommended Reference Material:

1.       Malhotra. N., and Dash S, (2009). Marketing Research – An Applied Orientation.5th Ed, Pearson Education.

2.       George, D., &Mallery, P. (2016). IBM SPSS statistics 23 step by step: A simple guide and reference. Routledge.

3.       

Essential Reading / Recommended Reading

Recommended Reference Material:

1.       Malhotra. N., and Dash S, (2009). Marketing Research – An Applied Orientation.5th Ed, Pearson Education.

2.       George, D., &Mallery, P. (2016). IBM SPSS statistics 23 step by step: A simple guide and reference. Routledge.

3.       Cunningham, J. B., & Aldrich, J. O. (2016). Using SPSS: An interactive hands-on approach. Sage.

4.       Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., &Tatham, R. L. (2009). Multivariate data analysis (Vol. 6).

Evaluation Pattern

Evaluation

CIA 1: In Class presentation of project proposal (10 Marks)

CIA 2: In Class presentation of final synopsis of the project work (25 Marks)

 

Pre –Data Collection Phase: 50 Marks

Sl. No.

Component

Marks (Weight %)

1

Research Proposal/ Literature Review

10 (20%)

2

Data Collection Instrument

20 (40%)

3

Research Design

20 (40%)

 

Post –Data Collection Phase: 50 Marks

Sl. No.

Component

Marks (Weight %)

1

Analysis of the Data

[Appropriateness and Rigor of Statistical Analysis ]

12.5 (25%)

2

Final Synopsis of the project work / Generation of Marketing Insights

12.5 (25%)

3

Project Report / Presentation

25 (50%)

 

MBA3043B - STATISTICAL MODELING USING R (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a three-credit course offered to the students of MBA in Business Analytics in their third trimester. It covers (a) introduction to the R programming language, and (b) the application of R programming language for statistical modeling. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modeling.

Course Objective:

The objectives of the course are to (a) impart R programming skill among the students, (b) develop the ability to conceptualize business problems in statistical terms, and, (c) enhance their understanding of statistical data analysis, so as to be able to use it for solving managerial problems.

 

Course Outcome

At the end of the course, the student should be able to:

Knowledge:

• Carry out statistical analysis of business problems using R programming (CLO1, CLO2).

• Implement R programming environment in organizations for data analysis (CLO2).

Skills:

• Effectively use R programming language for basic statistics, statistical modeling and data visualization (CLO15).

• Perform statistical modeling using R programming (CLO11).

Attitude:

• Appreciate the importance of statistical thinking in taking effective business decisions (CLO22).

 

Level of Knowledge:

Students are required to have a good understanding of topics covered in the Statistics for Management course from the first trimester. They should have reviewed and have a fair understanding of all the units therein, particularly ANOVA, Correlation and Regression. 

Unit-1
Teaching Hours:4
Introduction to R
 

Installing R and R-Studio, downloading packages in R, using the R-Studio interface. Importing data into R – text files, Excel, from other statistical software packages, from databases, and from the web, viewing data. Arithmetic with R, Variable assignment, basic data types in R. Vectors, Matrices, Data frames and Lists. Categorical data – factors, discretizing variables.

Unit-2
Teaching Hours:4
Data Preparation in R
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data for analysis – missing and special values, outliers and obvious values.

Unit-3
Teaching Hours:4
Data Manipulation in R
 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filtering and arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_by and working with databases.

Unit-4
Teaching Hours:6
Data Visualization in R
 

Frequency tables and Cross-tabulation.

Introduction to base graphics in R, different plot types, adding details to plots, managing visual complexity, creating plot arrays.

Advanced plot customization, other graphics systems in R.

The ggplot2 package, Grammar of Graphics, aesthetics, geometries, the qplot() function, statistics in graphs.

Unit-5
Teaching Hours:4
Exploratory Data Analysis in R
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability.

Exploratory Data Analysis using graphs.

Unit-6
Teaching Hours:4
Statistical Analysis
 

Testing of Hypothesis – t-test, Chi-Square test, ANOVA, Correlation.

Unit-7
Teaching Hours:4
Statistical Modeling
 

Simple Linear Regression, multiple regression – assumption checking, model estimation and validation.

Text Books And Reference Books:

Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media.

Essential Reading / Recommended Reading

Recommended Reading

1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in.

2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in.

3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in.

Evaluation Pattern

Departmental level

1. Assignment – 20 marks

2. Lab based assignment – 10 marks

3. Project – 20 marks

4. MCQ – 10 marks

5. End term exam – 35 marks

6. Attendance – 5 marks

MBA3043H - PERFORMANCE MANAGEMENT AND EMPLOYEE COUNSELING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

In today’s globalised and technology enabled world, what makes some businesses more successful than others? What is today’s key competitive advantage? The answer is people.

 

Organizations with motivated and talented employees offering outstanding customer experience are likely to get ahead of the competition, even if the products offered are similar to those offered by the competitors. Only well qualified and motivated people can make these things happen. Only people can produce a sustainable competitive advantage. Performance management systems are the key tools to transform people’s talent and motivation into a strategic business advantage.

 

Performance management is a continuous process of identifying, measuring and developing performance in organizations by linking each individual’s performance and objectives to the organization’s overall mission and goals.

 

This course focuses on the design and implementation of successful performance management systems. It includes best practices and describes the necessary steps to create a top-notch performance management system. Also, it equips students with well known performance measurement tools such as Balanced Score Card and Building Block Model AND business excellence / improvement tools of TQM such as EFQM, Deming, MBNQA, Six Sigma, CMMI.

 

Very often, practical constraints and lack of knowledge about system implementation results in many organizations cutting corners and not implementing best practices in performance management systems. The course will involve discussion of examples from actual organizations to illustrate how systems are implemented given actual situational constraints.

 

 

Rationale

 

Performance management systems are the key tools to transform people’s talent and motivation into a strategic business advantage.

 

Performance management is critical to all organizations – small or large, for-profit or not-for-profit, domestic or global – and to all industries. After all, the performance of an organization depends on the performance of its people, regardless of the organization’s size, purpose or other characteristics.

Course Outcome

By the end of the course, students willbe equipped with the following knowledge & skills:

 ·       Advantages of implementing a successful performance management system and of the negative outcomes associated with deficient systems, including lowered employee motivation and perceptions of unfairness. The features of an ideal performance management system (CLO1, CLO2)

·       Performance management process, what needs to be done before a performance management system is implemented, and performance renewal and recontracting phases (CLO1, CLO2, CLO13)

·       Linking performance management systems with strategic planning (CLO1, CLO2)

·       Implementation of performance management systems (CLO11, CLO15)

·       Technical aspects associated with assessment of performance and how to identify and measure both behaviors and results (CLO1, CLO2, CLO15, CLO21, )

·       Appraisal forms, various types of rating schemes, and the advantages and disadvantages of using various sources of performance information (CLO15)

·       Steps involved in implementing a performance management system, including a communication plan and pilot testing of the system before it is implemented (CLO1, CLO2, CLO15)

·       Description of employee development plans and the advantages of using 360-degree systems for development purposes (CLO21) 

·       Relationship between performance management and the law, legal issues to consider when implementing a performance management system (CLO23, CLO25)

·       Awareness, understanding and contextual application of performance measurement tools such as Balanced Score Card and Fitzgerald and Moon’s Building Block Model AND business excellence / improvement tools of TQM such as EFQM, Deming, MBNQA, Six Sigma, CMMI (CLO1, CLO2)

It is expected that the course will offer a very productive learning experience, which will enhance the student’s own individual human capital.

 

Knowledge

1.     Basic issues associated with designing and implementing performance management systems

2.     Awareness of practical constraints in implementing an ‘ideal’ performance management system

3.     Tools for enhancing organizational and individual performance

 

Skills

1.      Design of appraisal forms, rating schemes and identifying sources of performance information.

2.      Implementing a performance management system, including communication plan and pilot testing

3.      Describe employee development plans and use 360-degree systems for development purposes

4.      Observe and assess performance and provide constructive feedback.

5.      Design of appropriate individual and team rewards that contribute to enhancing employee and organizational performance.

 

Attitude

·       Inculcate fairness and equity mind set in designing and administering PMS.

·       Develop concerns regarding professional hazards involved in various jobs while prioritizing performance matrices and employee counseling.

 

Competence

·       Implementing performance management systems

·       Linking performance management systems with reward systems and strategic planning

·       Technical aspects associated with assessment of performance; identification and measurement of both behaviors and results

·       Design of appraisal forms, rating schemes

·       Employee development plans

·       Observe and assess performance and provide constructive feedback

 

  Course Level Objective Code
KNOWLEDGE 
1 Domain Knowledge CLO1
2 Knowledge Application CLO2
SKILL 
3 Problem Solving Skill CLO11
4 Research Skill CLO12
5 Analytical Skill CLO13
6 Practical Skill CLO15
7 Presentation Skill CLO17
8 Report Writing Skill CLO18
ATTITUDE 
8 Team Work CLO21
10 Global Perspective CLO23
11 Social Responsibility CLO23
12 Ethical Outlook CLO25

Unit-1
Teaching Hours:9
Introduction: Performance Management in context
 

Definition of Performance Management (PM); The Performance Management Contribution; Theories of performance management (Goal Setting, Expectancy, Control, Justice); AMO Framework; Disadvantages / Dangers of Poorly Implemented PM Systems; Aims and Role of PM Systems; Purpose of Performance Management ( Strategic, Administrative,  Informational, Developmental, Organizational Maintenance, Documentational); Characteristics of an Ideal PM System; Integration with Other Human Resource activities; PMS around the world

Unit-2
Teaching Hours:3
Performance management process and Strategic Planning
 

Performance Management Prerequisites, Performance Planning – Results, Behaviors, Development Plan; Performance Execution; Performance Assessment; Performance Review; Performance Renewal and Recontracting; Definition and Purposes of Strategic Planning; Linking Performance Management to the Strategic Plan, Developing Strategic Plans - Job Descriptions, Individual and Team Performance, Building Support

Unit-3
Teaching Hours:3
Approaches to measuring performance
 

Determinants of Performance - Factors Influencing Determinants of Performance, Performance Dimensions, Approaches to Measuring Performance (Behavior Approach, Results Approach, Trait Approach); Comparative Systems & Absolute Systems of performance measurement

Unit-4
Teaching Hours:3
Performance Evaluation and Employee Development
 

Appraisal Forms, Characteristics of Appraisal Forms, Determining Overall Rating, Appraisal Period and Meetings; Providing Performance Information (Supervisors, Peers, Subordinates, Self, Customers); Rater Motivation Model; Rater training and prevention of rating distortion; Personal Developmental Plans; 360-Degree Feedback Systems – advantages and risks

Unit-5
Teaching Hours:3
Team Performance Management; Legal issues in performance management
 

Definition and Importance of Teams; Types of Teams and Implications for Performance Management; Purposes and Challenges of Team Performance Management; Including Team Performance in the Performance Management System; Performance Management and the Law; Some Legal Principles Affecting Performance

Unit-6
Teaching Hours:6
Business Performance Improvement and Business Excellence Models
 

Qualitative and Quantitative measures of performance; Financial and non-financial measures of performance; The growing emphasis on Non-financial performance indicators (NFPI); Business improvement / Business Excellence Models – Balance Scorecard, Fitzgerald and Moon’s Building Block Model, TQM Models – EFQM, MBNQA, Deming Grand Prize, Six Sigma, CMMI. Statistical tools for business performance improvement – 7QC Tools, N7 Tools

Unit-7
Teaching Hours:3
Emergence of Counseling Services, Counseling Strategies
 

Approaches to counseling, Counseling process- beginning, Developing and terminating a counseling relationship and follow up. Counselor’s attitude and skills of counseling, Assessing Clients problems; Definitions, Changing behavior through counseling special problems in counseling, Application of counseling to organizational situations with a focus on performance counseling.

Text Books And Reference Books:

Prescribed Text: Aguinis, H. (2009). Performance management (2nd ed.). New Delhi: Pearson Education.

Additional Reference: (1) Armstrong, M. (2009).  Performance management: Key strategies and practical guidelines (3rd ed.). Kogan Page. (2)  Rao, T.V. (2010). Performance management & appraisal systems: HR tools for global competitiveness. New Delhi: Sage-Response Books.

Essential Reading / Recommended Reading
Prescribed text book/s:
1.     Aguinis, H. (2009). Performance management (2nd ed.). New Delhi: Pearson Education.
Additional reference books:
1.     Armstrong, M. (2009).  Performance management: Key strategies and practical guidelines (3rd ed.). Kogan Page.
2.     Rao, T.V. (2010). Performance management & appraisal systems: HR tools for global competitiveness. New Delhi: Sage-Response Books.
Additional Reading / Reference Material:
1.     High Performance Organization – The secrets of their success. By Boston Consulting Group (BCG)
2.     Performance Management - A roadmap for developing, implementing and evaluating performance management systems. By Society for Human Resource Management (SHRM)
3.     The Five Domains of High Performance. By Institute for Corporate Productivity.
4.     Turning Great Strategy into Great Performance. By Harvard Business Review.
Case Studies:
1.     Performance Management at Network Solutions, Inc. (Case study from Aguinis, H., 2009, Performance management, 2nd ed., New Delhi: Pearson Education.)
2.     Job Analysis Exercise (Case study from Aguinis, H., 2009, Performance management, 2nd ed., New Delhi: Pearson Education.)
3.     Evaluating the Appraisal Form Used by a Grocery Retailer (Case study from Aguinis, H., 2009, Performance management, 2nd ed., New Delhi: Pearson Education.)
Lab Experiment / Simulation:
Performance Management software platform demo (SAP HCM)

 

Evaluation Pattern
Assignment Weight
CIA 1 10%
CIA 2 15%
CIA3 20%
MCQ 20%
End Term Exam 30%
Attendance 5%
TOTAL 100%

 

MBA3043L - LEAN OPERATIONS MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a specialization paper for Lean Operations & Systems students in the third trimester. It develops an insight into the current trends and latest concepts that are being applied in the areas of lean management in both manufacturing and service sector. This course prepares the students to achieve excellence in their work area through the application of lean tools and techniques that are contemporary and facilitates organizations to attain greater efficiency and effectiveness through optimal use of resources.

Course Outcome

At the end of the course students should be able to:

 

Knowledge:

·         Learn the latest concepts of lean operations and its applications in both manufacturing and service sectors.

·         Assimilate lean concepts through practical workshop.

·         Analyze and apply  lean concepts to the various scenarios across industries.

 

Skill

·         Use TIMWOOD as a frame work for identifying and managing Operations Waste

·         Use VSM as a tool for  value addition to business and customer

·         Use 5S as a tool  for value addition to business and customer

 

Attitude

·         Visualize business processes through lean philosophy

·         Achieve excellence in all the operational activities

Unit-1
Teaching Hours:4
Overview of Classical Manufacturing Systems
 

Overview of Manufacturing System and its evolution through Craft Production System. Scientific Management - Division of Labour & Standardisation of Fredrick W. Taylor and Time and motion study of Frank & Lillian Gilbreth. Mass Production System pioneered by Henry Ford. Advantages and Disadvantages of Classical Production System in terms of productivity and efficiency. Introduction to Modern Production System. 

Unit-2
Teaching Hours:4
Toyota Production System (TPS)
 

History of Toyota Production System; 4Ps of Toyota Toyota's -  14 Management Principles. Toyota Way - Respect for People and Continuous Improvement. Introduction to Lean Management - James Womack.

Unit-3
Teaching Hours:4
Lean - Concept of Waste and Value
 

Concepts of waste and value in operations, 3 Ms - Muda, Mura & Muri 8 Forms of waste - T. TIMWOOD Waste Walk & Gemba, Genchi Gembutsu. Waste identification through simulation exercise

Unit-4
Teaching Hours:4
Lean Management Principles
 

Definition of Value Definition of Value added time, Process Time, Cycle Time, Throughput Time, Takt time, Inventory buffers, Little's Law. Establishing Value Stream and Value Stream Map.Definition of Flow through Value Stream. Establishing Pull. Pursue Perfection. Simulation example of preparing a current and improved value stream. 

Unit-5
Teaching Hours:4
House of Toyota / House of Lean
 

House of Lean / House of Toyota definition.Foundation of House of Lean : Stability and Standardized Work. 1st. Pillars of House of Lean : JIT 2nd. Pillar of House of Lean : Jidoka Employee Involvement and engagement as part of Lean Management.Customer Focus - Highest Quality, shortest lead time and lowest cost 

Unit-6
Teaching Hours:6
Lean Tools : 5S & Visual Management
 

What is 5 S ? Importance of 5 S in the context of Lean implementation Details steps of  5S implementation : Sort, Set-up, Shine, Standardize and Sustain Work Cell / Cell Design or Cellular Layout Cell Design Principles : 9 Steps for Work Cell Design What is Visual Management ?  Visual Display and Visual Control tools Benefits of 5 S and Visual Management 

Unit-7
Teaching Hours:4
Continuous Improvement through Kaizen Event
 

What is Kaizen or Continuous Improvement?  What is a Kaizen Event ?Different stages of a Kaizen Event DMAIC process for Kaizen Event Benefits of a Kaizen Event. Step by step approach to conduct a KAIZEN Event

Text Books And Reference Books:

1.       Toyota Production System - An integrated approach to Just-in-time : Yasuhiro Monden

2.       Toyota Way – Jefrey Liker


Essential Reading / Recommended Reading

   1. The machine that changed the world : James Womack, Roos and Jones

   2.   Lean Thinking – James Womack and Roos

Evaluation Pattern

1.   CIA I                                                    (10 marks)

2.   CIA III                                                 (30 marks)

3.   Attendance                                          (5 marks)

4.   CIA II (Written Exam)                           (25 marks)

5.   End Trimester Examination                  (30 marks)

MBA3043M - FUNDAMENTALS OF SERVICE MARKETING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This paper is offered as a marketing elective in the third trimester and it emphasizes the importance of the service industry which is going through a period of revolutionary change. Service sector has become the most important space for business houses. The customer revolution, the business environment, global players have brought in tremendous changes to service industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the service sector.

 

Course Objective

·      To impart knowledge needed to implement quality service and service strategies across service industries, such as banks, hotels, hospitals, educational institutions, professional services and other goods industries that depend on service excellence for competitive advantages.

·       To inculcate a service culture among students interested in a career in service sector.

Course Outcome

The learning outcome of this course are:

Knoledge

·         Understand how service firms and service product are different with specific reference to marketing strategy

·         Apply service management knowledge to new areas within marketing.

 

Skills

 

·         Analyze and deal critically with various sources of service industry information and use them to structure and formulate successful strategies

 

·         Analyze existing theories, methods and interpretations in the service management field and work independently on practical and theoretical problems

 

 

 

Attitude

 

·         Develop a meaningful insight to diagnose and effectively deal with service industry tribulations.

 

·         Understand how service management is a crucial differentiator in the product bouquet offered to customers.

 

Unit-1
Teaching Hours:6
Understanding Service Markets, Products and Customers
 

1)   Perspectives on Marketing in the Service Economy:Introduction to services, importance & role in new economy, distinguishing characteristics from physical products posing marketing challenges, expanded marketing mix. 

2)   Customer Behaviour in Service Encounters: Customer decision making: The 3 stage model of service consumption, understanding service encounters, defining moments of truth, Customer expectation and perception of services

Unit-2
Teaching Hours:7
Building the Service Model
 

1)   Developing Service Concepts:Defining the core and supplementary elements of a service, The flower of service, Planning and branding service products, Development of new services.

2)   Distributing Services:Determining the type of contact: Options for service delivery, Place and time decisions, The role of intermediaries, Distributing services internationally.

3)   Pricing and Revenue Management:Tripod strategy of pricing, Activity based costing, Demand elasticity based on pricing & customer segments, Yield management to maximize revenues.

4)   Services marketing communication:Setting communication objectives, Challenges (intangibles) and opportunities in communicating services, marketing communications mix using internet.

Unit-3
Teaching Hours:8
Managing the Customer Interface
 

1)      Designing and managing service processes:Blueprinting service operations to create valued experiences, Service process redesign, The customer as co-producer.

2)      Balancing Demand & Productive Capacity:Patterns & Determinants of demand, managing demand levels, overcoming capacity constraint, Inventory demand through waiting lines & reservations.

3)      Crafting the Service Environment: Understanding consumer responses to service environments, Dimensions of the service environment.

4)      Managing People for Service Environment:Importance of Service Employees, Frontline & back office, Cycles of failure, mediocrity and success, Human resource management, Service Leadership & Culture.

Unit-4
Teaching Hours:9
Implementing Profitable Service Strategies
 

1)      Managing relationships & building loyalty:Customer loyalty, The Wheel of loyalty, Creating loyalty bonds, Strategies for reducing customer defections, CRM.

2)      Achieving Service Recovery:Customer complaining behaviour, Principles of effective service recovery systems, Service guarantees, discouraging abuse and opportunistic behavior, learning from customer feedback.

3)      Improving Service Quality and Productivity:Integrating service quality and productivity strategies, what is service quality, The GAPS model- A conceptual tool to identify and correct service quality problems, Measuring and improving service quality, improving service productivity.

Text Books And Reference Books:

1.       Zeithml,V.A.&Bitner,M.J.(2011).Services Marketing. Tata- McGraw- Hill Edition.

2.       Shankar, R. (2011). Services Marketing. Excel Books.

3.       Apte, G. (2011). Services Marketing.Oxford University Press.

Essential Reading / Recommended Reading

Lovelock,C., Wirtz, J.&Chaterjee, J. (2011).Services marketing. Pearson Prentice Hall.

Evaluation Pattern

Evaluation Pattern

CIA 1- 20 marks, 10% weight

CIA 2(Midterm exam)- 50 marks, 25% weight

CIA 3- 30 marks, 30% weight

Endterm Exam - 50 marks, 30% weight

Attendance - 5% weight

 

 

End-term Question Paper Format: Marks 50; Time: 2 hours

Section A - 40 marks 2 out of 4 questions (10 x 2=40 marks)

Section B – Case Study Compulsory 10 marks (1x10=10 marks)

MBA311 - MENTORING AND CURRENT AFFAIRS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Mentees being absorbed into the fold of respecve specializaons are supported in the preparaon for Summer Internship and compleon of live projects.

Mentoring provides guidance and support in the academic endeavours through various acvies. 

Course Outcome

Knowledge:

Mentees understand the significance of academic rigour and develop their conceptual knowledge

Skills: Specialization specific skills are acquired through workshops, panel discussions and tools

Attitude: Skill Gap identification and develop a positive attitude during preparation of Summer Internship

Unit-1
Teaching Hours:30
Industrial Domain Knowledge
 

Mentoring helps in acquiring and analysing current affairs while developing domain knowledge and experse.

Text Books And Reference Books:

Reading materials as prescribed by each Specializaon 

Essential Reading / Recommended Reading

Daily newspapers, periodicals and research papers 

Evaluation Pattern

Mentors are assessed on the following parameters:

Industry Analysis Group Discussions and Mock Interview

Aptitude Test Business Quiz

Extension Activity Live Projects

Any other activity adopted by mentor

 

MBA331 - MANAGING HUMAN RESOURCES (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

 

Course Objective

This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models.

Course Outcome

By the end of the course, the student should be able to

 

Knowledge

·         Integrate the understanding of the human resources management framework with the management best practices, tools and models.

 

Skills

·         Plan, keeping in mind the changing roles of HR Managers while developing strategies, initiatives and programs in their organizations.

·         Implement interventions which addresses the human capital as a critical role in firm's viability in the knowledge economy.

·         Develop the core human resources management skills and competencies in people which include HRM knowledge, planning, control, problem-solving and communication skills.

 

Attitude

·         Evolve into a “holistic” human resource professional.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Corporate strategies & HRM.

Human Resource Management : A sustainability perspective

Human Resource Management in India and present day scenario. Strategic HRM, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards (Self Learning module)*.

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing (Self Learning module).*

Unit-4
Teaching Hours:4
Human Resource Development
 

Meaning, Objectives and scope of human resource development in India. Methods for training workers & managers, problems & challenges of training and development in India, Evaluation of training effectiveness. Career development.

Unit-5
Teaching Hours:4
Performance Management & Appraisals
 

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, feedback & coaching, career planning & succession planning. Fairness and equity in performance appraisals. 

Unit-6
Teaching Hours:4
Wage & Salary Administration
 

Definition and objectives, theory of wages, methods for computing value & worth of jobs, components of worker compensation, components of executive compensation. Problems & challenges in promoting equity in compensation & reward systems

Unit-7
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

                                                           

Text Books And Reference Books:

1.       Dessler,G&Varkey,B. (2013).Human resource management. Pearson

2.       Jyoti, P &Venkatesh, D.N. (2012).Human resource management. India: Oxford University Press.

Snell, S. Bohlander ,G. &Vohra,V. (2012). Human resources management: A South Asian perspective. India: Cengage Learning

Essential Reading / Recommended Reading

1.       Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management:  A case study approach. India: Jaico.

2.       Decenzo, D A & Robbins, S P (2010). Human resource management, John Wiley & Sons.

3.       Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.       Mathis, R L & Jackson, J H (2000). Human Resource Management, 9thed, South Western: Thomson Learning Publications.

5.       Monappa, A (1992) Personnel management &industrial relations. Tata Mc Graw Hill.

6.       Rao, V S P (2000). Managing people. Amexcel Publisher.

7.       Rudrabasavaraj,M.N.(2000). Dynamic personnel administration, Himalaya Publishing House.

8.       Sinha, R N., Sinha, I B, &Shekhar S P (2001). Industrial relations, trade unions and labour legislation. India: Pearson Education.

9.       Snell, S &Bohlander,G (2009).Human resources management: A SouthAsian perspective. India: Cengage Learning.

10.    Venkataratnam, C S & Srivastava, B N(2001). Personnel / Human Resource Management. New Delhi: Amexcel Publisher.

Evaluation Pattern

70% Internal assessment , 30% endterm  examination marks

 

CIA -1 10 %, CIA -2 ,25%CIA 3-30%

Attendance :5 %

 

 

 

MCQ will have the weightage of 20 percent

Mandatory End term examination with a weightage of 30 percent

Attendance will have the weightage of 5 percent

MBA333 - RESEARCH METHODOLOGY (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a core choice based subject in the third  trimester. The paper aims to develop a research orientation among students and thereby making their managerial decision making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Outcome

Upon completion of this course, students will be able to complete the following key tasks

  • Become aware of importance of research in business applications;
  • Develop a research proposal for a research project in a business related topic;
  • Understand different phases of a research process in a research project. [Problem discovery, literature review, formulation of hypothesis, research design, data collection instrument design, data collection, data preparation, analysis, interpretation & reporting].  Relate and apply these steps independently as a part of business research project or any scenario needing a formal research work (Live projects, SIP, Dissertation, Course Projects etc)
  • Develop appropriate data collection instruments.

Use of software (SPSS / Excel) for data compilation, data preparation, data summary and appropriate analysis using descriptive and inferential statistical methods (univariate / bivariate/multivariate).

Unit-1
Teaching Hours:2
Introducing Business Research
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research.Research Problem Definition - Problem definition, hypothesis, variables and measurement.

 

Unit-2
Teaching Hours:3
Research Process and Proposal
 

 Researchprocess, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects.

Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-3
Teaching Hours:2
Ethics in Business Research
 

Secondary Data collection Methods – Benefits, drawbacks, Evaluation.

Types of Secondary data – Internal and External data sources.

Qualitative Methods of data collection – Distinguishing Quantitative Vs Qualitative Methods.

Observation, FGD, Depth Interview & Projective Techniques – Process, Merits and Limitations

Unit-4
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data:Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys

 

Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability.

 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales.

 

Unit-5
Teaching Hours:4
Research Design
 

Research design  – and overview, the basic stages of research design, classification of research designs – Descriptive , causal, longitudinal , cross – sectional , Experimental and Exploratory.

Unit-6
Teaching Hours:5
Instrument Design & Experimentation
 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD).

Unit-7
Teaching Hours:6
Analysis of Research Data
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA , Factor analysis, Cluster analysis.

Unit-8
Teaching Hours:2
Report Presentation
 

 

Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

 

Text Books And Reference Books:

 

Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.

 

 

Essential Reading / Recommended Reading

Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata McGraw Hill Publications

Evaluation Pattern

CIA-1        10 Marks

CIA-2        25 Marks

CIA-3         30 Marks

Attendance   5 Marks

EndTerm      30 Marks

Total            100 Marks

MBA333A - ADVANCED STATISTICS FOR MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Objective

This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process.

Course Description

This paper is offered as a core subject in the second trimester, as a follow up to the first course, which introduced statistical analysis. We introduce advanced statistical techniques that will be helpful in data analysis and in taking managerial decisions.

Course Outcome

Learning Outcomes

At the end of the course, the student should be able to:

 

Knowledge

 

  • Know practical application of advanced statistical techniques (CLO1).

 

 

 

Skills

 

·         Conduct advanced statistical analysis using statistical software packages like IBM SPSS (CLO13).

 

 Attitude

 

  • Appreciate the use of statistical thinking in taking effective business decisions (CLO22).

 

Unit-1
Teaching Hours:4
Multiple Regression and Modeling
 

Multiple Regression Model, Assumptions, Testing for significance -Multicollinearity, Estimation and prediction, Categorical independent variables, Residual analysis, Autocorrelation in multiple regression Spreadsheet modeling.

Unit-2
Teaching Hours:3
Unit II: Logistic Regression and Probit Models
 

Model estimation of Binary logit, multinomial logit, discrete choice models, and probit models.

Using SPSS for Logistic regression and Probit models.

Unit-3
Teaching Hours:5
Business Forecasting
 

Business forecasting** - Time series analysis, components of time series. Decomposition - Trend, Seasonality and Cyclical fluctuations. Smoothing models - moving average, weighted moving average and exponential smoothing models.Forecasting performance measures -MSE, RMSE, MFE, MAPE measures.

Using IBM SPSS for Time Series Analysis.

Unit-4
Teaching Hours:4
Decision Analysis
 

Decision making under uncertainty and risk. EMV and EOL approach. Perfect information and EVPI.Decision tree analysis - one-stage and two-stage decision making using Baye’s theorem.

Unit-5
Teaching Hours:4
Nonparametric Tests
 

Advantages and Disadvantages, Chi-square test - the nonparametric perspective, Run test, Sign Test, Mann-Whitney U test, Wilcoxon Signed-Rank test, Kruskal-Wallis test.

Using IBM SPSS in conducting Nonparametric tests.

Unit-6
Teaching Hours:6
Multivariate Analysis
 

Discriminant analysis, MANOVA, Factor analysis, Cluster analysis– Fitting the model, validation of the model fit and model performance assessment. Working with IBM SPSS for multivariate analysis.

Unit-7
Teaching Hours:4
Specialized Multivariate Techniques
 

Multidimensional Scaling (MDS), Correspondence Analysis - Fitting the model, validation of the model fit and model performance assessment. Using IBM SPSS for specialized multivariate analysis.

Text Books And Reference Books:

Text Books

Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2013).Statistics for management. New Delhi: Prentice Hall India Publications.

Hair, J.F., Black, W.C.Jr.,Babin, B.J., Anderson, R.E. (2010).Multivariate Data Analysis, 7th Edition.Pearson Education India.

 

Reference Book

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business and economics, Revised, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading

Essential Reading

Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2013).Statistics for management. New Delhi: Prentice Hall India Publications.

Hair, J.F., Black, W.C.Jr.,Babin, B.J., Anderson, R.E. (2010).Multivariate Data Analysis, 7th Edition.Pearson Education India.

 

Recommended Reading

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business and economics, Revised, 13thEdition. Boston: Cengage Learning.

Evaluation Pattern

Evaluation:

 CIA I                                       10 marks

CIA II                                     25 marks

CIA III                                    30 marks

End Term Exam                30 marks 

Attendance                         5 marks

 

CIA I consists of Assignment, CIA II consists of Assignment and MCQs, and III consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks.   

MBA333B - MACRO ECONOMICS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a choice based core course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at firm level so as to operate accordingly in changing economic environment.

Course Outcome

This course attempts to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making.

Unit-1
Teaching Hours:4
Introduction
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income  and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept and Applications in Managerial Decision making.

Unit-2
Teaching Hours:4
Measuring National Output/ Income
 

Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications.

Unit-3
Teaching Hours:5
Theory of Employment and Keynes?s Determination of National Income and Multiplier
 

The classical theory of employment, Keynes’s attack of classical theory and the Keynesian theory of employment output and income*.The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest, investment or government multiplier, tax multiplier, balanced budget multiplier and transfer multiplier.

Unit-4
Teaching Hours:5
IS and LM Model
 

Product market equilibrium (IS),  money market equilibrium(LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with foreign sector, shift  and slope in IS and LM curve, effect of  monetary and fiscal policies on IS and LM, Circles of Sustainability

Unit-5
Teaching Hours:5
Inflation, Unemployment and Macro Economic Policies
 

Inflation, measurement, types, causes effects and  measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply and its components, money multiplier, high power money and the Keynes versions demand for money , fiscal policy  its objectives and  instruments and budget and its implication. Market Failures/Crash

Unit-6
Teaching Hours:3
Sustainable green economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications,  BoP and exchange

Unit-7
Teaching Hours:4
Recent Developments in the International Economy
 

Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy.

Text Books And Reference Books:

Dwivedi, D. N. (2015). Macro Economics Theory and Policy. 4th Ed, New Delhi: TATA McGraw Hill Education Private limited

Essential Reading / Recommended Reading

1         Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning .

2         D Souza, E. (2008). Macro Economics. New Delhi: Pearson Education.

3         Dornbusch, R., Fischer, S., & Startz, R. (2005). Macro Economics. New Delhi: Tata McGraw Hill.

4         Samuelson, P. A. (2012). Macro Economics. New Delhi: Tata McGraw Hill.

5         The Wall Street Journal (http://online.wsj.com/)

 

Evaluation Pattern

CIA I Evaluation   10%

CIA II Evaluation  30%

CIA III Evaluation 30%

MBA333C - ENTERPRISE RESOURCE PLANNING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course develops an understanding of management of various functions in an organization and its integrated approach for dynamic business issues . It gives a good learning on the processes of  ERP Vendor Management, Project management and  the details of a  successful  Implementation. Practical exposure to modules of ERP through hands-on lab sessions on SAP software is also incorporated as part of the course curriculum.

Course Objective

This course attempts to help the students to develop a  good understanding of cross functional  business processes and how an  integrated enterprise resource planning solution can be implemented as a project for  various functions

Course Outcome

Course Description

The course develops an understanding of management of various functions in an organization and its integrated approach for dynamic business issues . It gives a good learning on the processes of  ERP Vendor Management, Project management and  the details of a  successful  Implementation. Practical exposure to modules of ERP through hands-on lab sessions on SAP software is also incorporated as part of the course curriculum.

Course Objective

This course attempts to help the students to develop a  good understanding of cross functional  business processes and how an  integrated enterprise resource planning solution can be implemented as a project for  various functions

Unit-1
Teaching Hours:4
Introduction to ERP
 

 Overview of Enterprise, ERP concepts, Justifying ERP investments,  Need  for ERP , Risks & Benefits of ERP, ERP market, ERP solution providers/vendors, 

 

Unit-2
Teaching Hours:4
Enterprise Basics and Preparation for ERP implementation
 

Understanding of  Business , Function , Processes , Cross Functional Processes,   Understanding  various  Functional departments in a Business,

Traditional Information Model, Evolution of packaged software solutions, Operational motivations for ERP, Pre-implementation tasks, Requirements definition, Cost Benefit Analysis, ERP Transition Strategies, 

Unit-3
Teaching Hours:6
ERP implementation and Post Implementation
 

ERP Implementation Strategies, methodologies  and challenges , ERP implementation lifecycle, Vendors and Consultants, Training & Education, Data Migration,. Post Implementation activities, Success & Failure factors of ERP implementation, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system

 

Unit-4
Teaching Hours:3
ERP Project Management
 

ERP Project teams,  Project Scheduling, Key Factors for Success of ERP projects , Examples of Industry Project Planning Tools, Software,

Unit-5
Teaching Hours:6
SAP as a ERP package Theory and Lab
 

      Business modules of ERP, Introduction to SAP, Modules of SAP,  Understanding of SD module, Lab  Practice sessions for SD Module of SAP     

 

Unit-6
Teaching Hours:3
ERP Related Technologies and Security
 

                             

Business Process Reengineering, Business Intelligence and Analytics, Product LifeCycleMgmt(PLM), Geographic Information systems(GIS), ERP  and SCM, CRM, OLAP,  Security Systems for ERP,                         

Unit-7
Teaching Hours:4
ERP present and future market
 

     Enterprise Application Integration, ERP and e-Business, ERP, Internet and WWW – ERP II, Open Source and Web-enabled ERP, Cloud computing, Cloud based models – CAPEX, OPEX, Virtualization, Mobility in ERP, Integrity in Data handling.              

 

Text Books And Reference Books:

Leon, A. (2014). Enterprise Resource Planning (3rd Edition ed.). New Delhi: Tata McGraw Hill Education Private Limited

Essential Reading / Recommended Reading

Recommended Reading

Dey, B.R (2005). Business Process Reengineering & Change Management (2nd Edition ed.). New Delhi: BizTantra.

Jaiswal, M., & Vanapalli, G. (2005). TextBook of Enterprise Resource Planning (5th Edition ed.). Chennai: MacMillan Publishers India Limited.

Sadagopan, S. (1999). ERP - A Managerial Perspective (3rd Edition ed.). New Delhi: Tata McGraw Hill Education Private Limited.

Singla, A. R. (2008). Enterprise Resource Planning (3rd Edition ed.). New Delhi: Cengage Learning India Pvt. Ltd.

Sumner, M. (2004). Enterprise Resource Planning (2nd Edition ed.). Edwardsville: Prentice Hall.

Evaluation Pattern

CIA1 -             10 Marks

CIA2 -             25 Marks

CIA3 -             30 Marks (MCQ 15 marks and assignment 15 marks)

FINAL  EXAM -  30 Marks

ATTENDANCE-   5 Marks

MBA334 - INTEGRATED BASICS OF SUSTAINABILITY (2019 Batch)

Total Teaching Hours for Semester:10
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

The course is offered as a core subject in the third trimester.  The purpose of the course is to instill a sustainability-oriented mindset and aspiration among students, at the broad level, to inspire them to apply it further in their respective streams, career and lives, so as to contribute (to the society and the planet) as holistic, responsible individuals and leaders. The course builds up the basic theoretical aspects of sustainability so that students who are interested in taking further courses in sustainability offered by the different departments, can make informed choices. 

Objectives

The objective of this course is to provide a fundamental orientation to students on the context, the strategy case and the futuristic leadership outlook based on sustainability.

 

Course Outcome

At the end of this largely perspective-building course, students will be able to develop:

 

Knowledge (CL01, CL02)

·         Learn about sustainability as a strategy imperative

·         Know different practices, frameworks and tools adopted by sustainable organizations

Skills (CLO01, CL013, CL015)

·         Get an overview of frameworks and tools available to drive sustainability into the future.

 

Attitude (CLO22, CLO23, CLO24, CLO25)

·         Understand need for sustainability at different levels and contexts- the planet, the business and the individual

·         Develop sensitiveness towards and aspiration for sustainability across their career and life.

·         Develop a future outlook on sustainability as a leadership domain, to grow as holistic, value-creating and responsible management professionals.

Unit-1
Teaching Hours:1
The Context of Sustainability
 

Reality of Climate change; The imperative of resource conservation;

The business case: Risks & opportunities for business;

Need for individual social -responsibility

Unit-2
Teaching Hours:2
The Response to the Sustainability Challenge
 

Perspectives on Sustainable Development and definitions;

Evolution of business responsibility;

SDGs;

Sustainable Development in India: gaps& opportunities

Unit-3
Teaching Hours:2
The practice of Sustainable Business
 

Key emerging trends

& concepts: TBL, Conscious Capitalism, Stakeholder Management, Shared Value Creation, Circularity:

Social entrepreneurship as a path to sustainability & individual social responsibility

 

Unit-4
Teaching Hours:1
Sustainability Strategy & Integration
 

Eco-advantage strategy;

Learning from examples of sustainability strategy;

Integration of sustainability

Unit-5
Teaching Hours:1
Sustainability Leadership & Communication
 

Features of a sustainable Company;

Learning from sustainable businesses and leaders;

Communicating sustainability – Growth of reporting

Unit-6
Teaching Hours:1
Overview of Frameworks, Methods & Tools
 

ISO26000, CERES, Natural Step, UNGC, NVG, GRI

Unit-7
Teaching Hours:2
Future Outlook & Way Forward
 

Summary &conclusion; Exam

Text Books And Reference Books:

·         Weibrecht, Giselle (2010), The Sustainable MBA-The Manager’s Guide to Green Business, Reprint Wiley India

Essential Reading / Recommended Reading

·         Beginners dictionary on sustainability, A Cognito Production (provided in the course pack)

·         Jeurissen J. (2000), Cannibals with Forks, A Review, Journal of Business Ethics 23: 231–234 (provided in the course pack)

·         Visser W. (2011), Age of Responsibility –CSR2.0 and the New DNA of Business (2 ed.), John Wiley & Sons

                    Zadek S. (1999), Stalking sustainability, article in Greener Management International, Summer 99, Issue 26 (provided in the course pack)

                     Porter M.E., Hills G., Pfitzer M.,  Patscheke S. & Hawkins E. Measuring shared value, FSG publication (https://www.fsg.org/sites/default/files/Measuring_Shared_Value_presentation.pdf )  (Provided in the course pack

                     Sisodia R., Sheth J.& Wolfe D. (2014), Firms of Endearment, Pearson Education (Provided in the course pack)

                     Hollender J, Orgain A, Nunez T. (2009) What is sustainability? Sustainability Solutions Paper, Kaplan Eduneering Publication (provided in the course pack

                     Metcalf L., Benn S. (2013), Leadership for Sustainability: An Evolution of Leadership Ability, Journal of Business Ethics 112:369–384 (provided in the course pack)

                     Ligteringen E. &Zadek S. Future of Corporate Responsibility Codes, Standards & Frameworks, an (online) Executive Briefing by The Global Reporting Initiative and Accountability (Provided in the course pack)

                    Esty, D. C. and Simmons, P. J., (2006) Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Copies from the library)

Evaluation Pattern

 

Evaluation

Marks Awarded

CIA I - Introductory MCQ Test

5

CIA II-Assignment Submission

45

CIA III - Final MCQ Test

45

Attendance

5

Total55

100

Total converted to 50

Certificate Awarded for students who score more than 50 % in the Total Evaluation

MBA351 - CROSS FUNCTIONAL DECISION MAKING (2019 Batch)

Total Teaching Hours for Semester:10
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Cross Functional Decision Making- Simulation

Course Outcome

Practical Exposure on handling Simulations

Unit-1
Teaching Hours:10
Simulation Execcises
 

Simulation Exercies

Text Books And Reference Books:

Practical sessions from external experts evaluated based on the performance in simulation games

Essential Reading / Recommended Reading

Simulation games by the company

Evaluation Pattern

Output of the simulation is evaluated by the external experts for 50 Marks