Department of
BUSINESSMANAGEMENT






Syllabus for
Master of Business Administration
Academic Year  (2020)

 
1 Semester - 2020 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS 3 3 100
MBA132 MANAGERIAL ECONOMICS 3 3 100
MBA133 MANAGING IT, DATA AND BUSINESS SYSTEMS 3 3 100
MBA134 PRINCIPLES OF MANAGEMENT 3 3 100
MBA135 DATA ANALYSIS FOR MANAGERS 3 3 50
2 Semester - 2020 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA231 MARKETING MANAGEMENT 4 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES 3 3 100
MBA234 FINANCIAL MANAGEMENT 3 3 100
MBA235 FUNDAMENTALS OF BUSINESS ANALYTICS 3 3 100
MBA236 OPERATIONS MANAGEMENT 3 3 100
4 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA4041B PROGRAMMING WITH PYTHON 3 3 100
MBA4041F INTERNATIONAL FINANCIAL MANAGEMENT 3 3 100
MBA4041H LEARNING AND DEVELOPMENT 3 30 100
MBA4041L BUSINESS ANALYSIS I 3 3 100
MBA4041M DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT 6 3 100
MBA4042B PREDICTIVE ANALYTICS I 3 3 100
MBA4042F DERIVATIVES 3 3 100
MBA4042H HUMAN RESOURCE METRICS AND ANALYTICS 3 3 100
MBA4042L SUPPLY CHAIN AND LOGISTICS MANAGEMENT 3 3 100
MBA4042M CONSUMER BEHAVIOUR 30 3 100
MBA4043B BUSINESS INTELLIGENCE AND VISUALIZATION 2 3 100
MBA4043F MANAGEMENT OF FINANCIAL SERVICES 1 2 100
MBA4043H LABOUR LAW I 3 3 100
MBA4043M BUSINESS TO BUSINESS 3 3 100
MBA4044M SALES MANAGEMENT AND NEGOTIATION SKILLS 9 3 100
MBA4045M MARKETING RESEARCH AND ANALYTICS 3 3 100
MBA431 STRATEGIC MANAGEMENT 3 3 100
MBA432 BUSINESS LAW 1 1 50
MBA432D BUSINESS ANALYSIS 3 3 100
MBA432F DIGITAL TRANSFORMATION TECHNOLOGIES 3 3 100
MBA443AL OPERATIONS PLANNING AND CONTROL 3 3 100
MBA443BL ENTERPRISE ASSET MANAGEMENT 3 3 100
MBA444BF BUSINESS VALUATION 3 3 100
MBA444CF FIXED INCOME SECURITIES 3 3 100
MBA451F FINANCIAL ECONOMETRICS 2 2 100
MBA452F ELEMENTARY ECONOMETRICS 3 2 100
MBA453F TAXATION FOR MANAGERS 1 1 50
5 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA5041B BIG DATA ANALYTICS 3 3 100
MBA5041F MANAGERIAL ACCOUNTING 2 3 100
MBA5041H ORGANIZATIONAL CHANGE AND DEVELOPMENT 3 3 100
MBA5041M MARKETING METRICS 3 3 100
MBA5042B PREDICTIVE ANALYTICS II 3 3 100
MBA5042H LABOUR LAW -II 3 3 100
MBA5042M STRATEGIC MARKETING MANAGEMENT 3 3 100
MBA5043B TEXT AND SOCIAL MEDIA ANALYTICS 3 3 100
MBA5043H COMPENSATION MANAGEMENT 3 3 100
MBA531A ENTREPRENEURSHIP AND STARTUP 3 3 100
MBA532A PROJECT MANAGEMENT - CONCEPTS AND APPLICATION 3 3 100
MBA532B ARTIFICIAL INTELLIGENCE FOR MANAGERS 3 3 100
MBA542AF MERGERS, ACQUISITIONS AND RESTRUCTURING 3 3 100
MBA542BF FINANCIAL RISK MANAGEMENT 3 3 100
MBA542BL SUPPLY CHAIN DESIGN AND MODELLING 3 3 100
MBA542CL AGILE MANAGEMENT OF SOFTWARE PROJECTS 3 3 100
MBA543AL WORLD CLASS MANUFACTURING 3 3 100
MBA543AM ADVERTISING AND PUBLIC RELATIONS 3 3 100
MBA543BF ANALYTICS FOR FINANCE 3 3 100
MBA543BL IT SERVICE MANAGEMENT 3 3 100
MBA543BM RETAILING MANAGEMENT 3 3 100
MBA543CF FINANCIAL PLANNING AND WEALTH MANAGEMENT 3 3 100
MBA544AH HUMAN RELATIONS SKILLS 3 3 100
MBA544AL SERVICE OPERATIONS MANAGEMENT 3 3 100
MBA544BH ADVANCED ORGANIZATION BEHAVIOUR AND EMOTIONAL INTELLIGENCE 3 3 100
MBA544BL MANAGING AUDIT OF INFORMATION SYSTEMS, RISKS AND CONTROLS 3 3 100
MBA551F SMALL AND MEDIUM ENTERPRISES 1 0 50
MBA552F PROJECT APPRAISAL AND FINANCE 1 1 50
MBA585 INDUSTRY PRACTICUM - HR 5 4 100
MBA586 CAPSTONE PROJECT 3 1 50

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis. 

Course Objectives

  1. To enable students to understand the underlying fundamental principles in accounting 
  2. To train students to prepare the financial statements
  3. To analyze the impact of different methods of charging depreciation and  valuation of inventory
  4. To evaluate the cash flow statement
  5. To interpret the financial statements

 

 

Learning Outcome

  1. Understand the fundamentals of financial accounting, the principles and concepts underlying them. 
  2. Prepare the financial statements through assessing the business transactions. 
  3. Analyze the impact of different methods of charging depreciation and also valuation of inventory on the financial statements. 
  4. Evaluate the flow of cash in the business through cash flow statement. 
  5. Interpret the financial health of an organization through analysis of its financial statements information

Unit-1
Teaching Hours:4
Introduction to Accounting and Transaction Processing
 

Forms of business organization and their activities, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Analyze the effects of transactions on the accounting equation; Accounting standards, principles and Transaction Analysis.

Unit-2
Teaching Hours:8
Financial Statements
 

Profit and Loss Account and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Financial assets, Operating investments, Operating liabilities, Financial liabilities and Equity

Unit-3
Teaching Hours:5
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N.Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

 

Test & Exam

Max Marks

Weightage

Total

CIA-I

20

20 %

20

CIA-II

25

25 %

25

CIA-III

20

20 %

20

CIA I, II, III

65

65 %

65

End – Term

30

30 %

30

Attendance

5

5 %

5

Total

 

100

100

 

 

MBA132 - MANAGERIAL ECONOMICS (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description :

This course is offered in first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces the student to the concepts of demand, pricing, cost & Production and markets and demonstrates how all these concepts helps the manager in taking optimum and rational decisions. 

Course Objectives:

The following are the course objectives of the study. They are to,

·         Familiarise the students to the basic and fundamental concepts of managerial economics in making the optimal decisions.

·         Understand the two important market forces i.e., demand and supply and compute the elasticity of demand and supply as well as forecast the demand.

·         Explore the dynamics of consumer behaviour in the context of scarcity and opportunity cost.

·         Determine the optimize cost & revenue and break- even sales & quantity in short and long run

  •     Evaluate the equilibrium conditions for price, output and maximisation of profit in different market conditions. 

Learning Outcome

Course Learning Outcomes:

On having completed this course student should be able to:

CLO1: Understand and apply the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost. 

CLO2: Complete understanding of the factors determining and functioning of the market forces like Demand and Supply, elasticities and forecasting of demand.

CLO3: Analyse consumer behaviour with help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CLO4: Calculate and determine the optimum cost and revenue combinations needed for equilibrium in both short and long run, as well as break-even analysis in the process of production.

CLO5: Evaluate the different market conditions, intensity of competition and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly and duopoly.  

Unit-1
Teaching Hours:3
Tools of Optimization
 

Tools and analysis of optimization-role of Government and private sector, Competition Vs Cooperation. Relationship with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process.

Unit-2
Teaching Hours:6
Supply Analysis
 

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Unit-2
Teaching Hours:6
Market Equilibrium with Demand and Supply
 

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Unit-2
Teaching Hours:6
Demand Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Unit-2
Teaching Hours:6
Concepts of Elasticity
 

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-3
Teaching Hours:6
Indifference Curve Analysis.
 

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus.

Unit-3
Teaching Hours:6
Introduction to Consumer Behaviour
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach.

Unit-3
Teaching Hours:6
Application of Indifference Curve Analysis.
 

Application of Indifference curve analyses.

Unit-3
Teaching Hours:6
Cardinal and Ordinal Utility Theories
 

Utility, Cardinal approach, Ordinal approach.

Unit-4
Teaching Hours:6
Laws of Returns to Scale.
 

Returns to scale and economies of scale. Producers surplus.

Unit-4
Teaching Hours:6
Production Function
 

Production functions, Law of Variable proportions.

Unit-4
Teaching Hours:6
Cost Analysis.
 

Costs , Isoquants, Least cost combination types of costs , Short run costs and long run cost.

Unit-4
Teaching Hours:6
Revenue Analysis
 

Revenue Analysis –TR, AR and MR, and break-even analysis.

Unit-5
Teaching Hours:9
Price Determination and Equilibrium in the Short and Long Run.
 

Price determination and equilibrium in the short run and the long run.

Unit-5
Teaching Hours:9
oligopoly
 

Oligopoly - Cartels as one of the feature of Oligopoly.

Unit-5
Teaching Hours:9
Monopoly.
 

Monopoly - features, equilibrium condition, Price discrimination.

Unit-5
Teaching Hours:9
Types of Markets
 

Market types, characteristics, Perfect competition features.

Unit-5
Teaching Hours:9
Sustainability Business Model
 

Sustainability business model- Circles of Sustainability.

Unit-5
Teaching Hours:9
Monopolistic competition- features
 

Monopolistic competition- features

Text Books And Reference Books:

 

1.      Mankiw, N. Gregory. (2016). Principles of Micro Economics(8th ed.). New Delhi: Cengage Learning 

Essential Reading / Recommended Reading

Recommended Reading

1.      Salvatore, D. (2013). Managerial economics Principles and worldwide applications,  New York: Oxford University Press New Delhi.

2.      Geetika., Ghosh., Piyali., &  Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education.

3.      Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill.

4.      Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.

Evaluation Pattern

Overall Assessment Description

Test & Exam

Max Marks

Weightage

Total

CIA-I

20

20 %

20

CIA-II

25

25 %

25

CIA-III (10 + 10)

20

20 % (10%+10%)

20

CIA I, II, III

65

65 %

65

End – Term

30

30 %

30

Attendance

5

5 %

5

Total

 

100

100

 

MBA133 - MANAGING IT, DATA AND BUSINESS SYSTEMS (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information and IT infrastructure including hardware, software, network, database and applications. It also includes aspects related to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc are given an introduction in the course. Sustainability aspects like Green IT as well as Ethical issues are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Govenance etc.

Course Objectives

·         Enable the students to understand MIS concepts and IT Interaction Model through case & article discussions in synchronous and asynchronous mode.

·     Facilitate application of MIS concepts to address challenges in managing, developing and securing evolving information systems through cases, articles, caselets and problem scenarios.

·         Present real-life business cases that involve critical examination of enterprise information systems for their suitability in competitive environment.

·         Practice exercises in data management and usage of appropriate IT infrastructure components in information systems.

  • Facilitate discussion of real-life business cases to identify managerial challenges and ethical issues in implementing disrupting technologies

Learning Outcome

At the end of the course, students should be able to:

CO1:  Understand the concepts of MIS and interaction of information systems with organisations.

CO2: Apply MIS concepts in managing and developing secure information systems for organisational competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Illustrate working knowledge of data management and IT infrastructure components.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems.

 

DIKW hierarchy, Information as a Resource, Information in Organisational Functions, Types of Information Technology.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy.

Vendor Management, Role of CIO, IT Governance, Challenges for the Manager.

 

IT Infrastructure Decisions.

Overview of IT Security, Basics of IT Operations and Lean IT.

 

Business Process Analysis Overview, Life Cycle Models, Introduction to Software Project Management.

Unit-3
Teaching Hours:3
IT Infrastructure components
 

Basics of Hardware, Software, Open Source.

 

Overview of Networks, Data Centre concepts.

Unit-4
Teaching Hours:3
Information Systems for Business
 

Business Process Integration, Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems.

 

Transaction Processing Systems, MIS, DSS, Analytics and Business Intelligence, Knowledge Management Systems.

 

Unit-5
Teaching Hours:4
Managing Data Resources
 

Challenges of Data Management, Database Concepts, Database Elements, E-R Diagrams, SQL.

 

Practice of SQL

 

Data Warehouses, Data Mining, Big Data.

 

Unit-6
Teaching Hours:6
Disrupting Technologies
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers.

 

Cloud, Virtualization, IOT.

 

Blockchain

Unit-7
Teaching Hours:5
Sustainability, Ethics and Emerging Trends in Information Systems
 

Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology.

ICT for National Development, E-Governance Concepts, Smart Cities.

Industry 4.0, Service 4.0,

Autonomous Robots, Robotic Process Automation,

Virtual Reality, Augmented Reality,

3D Printing,

Wearables Technology, Bionics. 

Current developments and trends.

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.).New Delhi: Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

Recommended Reading

1

Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning.

2

Laudon, K., Laudon, J., & Dass, R. (2017). Management Information Systems – Managing the Digital Firm. New Delhi: Dorling Kindersley (India) Pvt. Ltd.

3

O'Brien J.A., Marakas G.M., & Ramesh. B. (2013). Management information systems (10th ed.): Tata McGraw Hill India Publishing Co. Ltd.

4

Hoffer J.A., Ramesh V., & Heikki T. (2016). Modern database management (12th ed.).New Delhi: Pearson.

5

Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.

6

Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm Last Accessed on 8 October 2018

7

Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin.

Articles

1

Weinberger, D; The problem with the data-information-knowledge-wisdom hierarchy; Harvard Business Review, Feb 2010

2

Linked data - Connecting and Exploiting Big Data; A White paper; Fujitsu; March 2012

3

Chakraborty, D. (2019, March). A Short Guide to Smart Cities in India. ISBInsight March 2019

4

Embracing Industry 4.0—and Rediscovering Growth; BCG

5

Tapping into the Transformative Power of Service 4.0: BCG

6

2019 Planning Guide for Cloud Computing; Gartner Research Technical Professional Advice, pub 05-Oct-18

Cases

1

BP's Office of the Chief Technology Officer; 2017; Kellogg School of Management Cases, Emerald Insight

2

Knowledge Sharing at REMA 1000; 2018; Harvard Business School

3

Selling groceries through the cloud in a Tier II city in India; 2016; Emerald Emerging Markets Case Studies

Other Resources

1

https://www.w3schools.com/sql/default.asp (using Chrome)

Evaluation Pattern

CIA-1: 20 marks

CIA-2: 25 marks

CIA-3: 20 marks

End Term: 30 marks

Attendance: 5 marks

 

MBA134 - PRINCIPLES OF MANAGEMENT (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course is offered as a core course in the first trimester with three credits. Organizations are all around, and they shape the businesses in many ways. Business organizations create a drive for innovation rather than a reliance on standard products and outmoded approaches to management and organization design. This course will provide a general introduction to management principles and a brief outline on the history and development of management thought.

Course Objectives

  • To enable the students to identify the evolution of Management theories.
  • To examine the concept of planning and its strategy in decision making. 
  • To determine the importance of allocation, coordination, and supervision of teams towards a successful organization.
  • To evaluate the methods of staffing in the organization.
  • To build the ability of Leadership and controlling techniques in an organization.  

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CO

(NBA)

 

CLO (AACSB)

Assessment

DESCRIPTION

REVISED BLOOM’S TAXONOMY

CO1

CLO1

CIA I

Identify the evolution of Management Theory to evaluate how they have developed over time

L3

CO2

CLO2

CIA II  

CIA III B

Examine the concepts of Planning, Strategy and Policy premises for effective and efficient business decision making

L4

L6

CO3

CLO3

CIA II  

CIA IIIB

Explain how Team allocation, Coordination and supervision directs towards successful organisation

L5

L6

CO4

CLO4

CIA IIIA, CIA IIIB

Determine methods of Employee Recruitment, Training, Compensation and their impact on employee motivation

L2

L6

CO5

CLO5

CIA IIIA CIA III B

Build the ability for Directing and Leading to formulate best control methods.

L2

L6

Unit-1
Teaching Hours:6
Nature, Purpose and Evolution of Management Thought
 

Meaning; Scope; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession; Universality of Management.

Ancient roots of management theory; Classical schools of management thought; Behavioral School, Quantitative School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices. Social responsibility of managers, Managerial Ethics.

 

 

Evolution of Management: Teaching management through Indian Mythology (Videos of Devdutt Pattanaik, Self-learning mode)

 

Unit-2
Teaching Hours:6
Planning
 

Types of Plans; Steps in Planning Process; Strategies, level of Strategies, Policies and Planning; Decision making, Process of Decision Making, Techniques in Decision Making, Forecasting & Management by Objectives (MBO).

Planning: Emerald Case and Projects of Events

Unit-3
Teaching Hours:6
Organizing
 

Organizational structure and design; types of organizational structures; Span of control, authority, delegation, decentralization and reengineering. Social responsibility of managers, Managerial Ethics.

Organizing: Holacracy form of organization structure

Unit-4
Teaching Hours:6
Staffing
 

Human resource planning, Recruitment, selection, training & development, performance appraisal, managing change, compensation and employee welfare.

Motivation: Concept, Forms of employee motivation, Need for motivation, Theories of motivation, Stress Management

Staffing: Stress Management & Career path, Emerald Case

Unit-5
Teaching Hours:6
Leading and Controlling
 

Leadership concept, leadership Styles, leadership theories, leadership communication.

Nature of organizational control; control process; Methods and techniques of control; Designing control systems, Quality Management

Leading: Article on Styles of leadership by Daniel Goleman

Controlling: Projects of Events

           

Text Books And Reference Books:

Essential Reading

Koontz, H. & Heinz, W. (2013). Management (13th Edition). Tata McGraw Hill Publications.

 

Essential Reading / Recommended Reading

Recommended Reading

1.     Daft, R. L. (2013). The new era of management (10th Edition). Cengage Publications.

2.     Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     

3.     Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.

4.      Joseph L Massie, Essentials of Management. Prentice-Hall India, New York.

Evaluation Pattern

Test & Exam

Max Marks

Weightage

Total

CIA-I

20

20 %

20

CIA-II

25

25 %

25

CIA-III (10 + 10)

20

20 % (10%+10%)

20

CIA I, II, III

65

65 %

65

End – Term

30

30 %

30

Attendance

5

5 %

5

Total

 

100

100

MBA135 - DATA ANALYSIS FOR MANAGERS (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a common core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

 

Course Objective:

This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process.

Learning Outcome

Learning Outcomes:

At the end of the course, the student should be able to acquire the following knowledge, skills and attitude

 

Knowledge:

  • Know the practical application of selected statistical tools (CLO2)
  • Prepare data for statistical analysis leading to business decisions (CLO1)
  • Statistically analyse basic economic indicators (CLO1,CLO2)

Skills:

  • Work efficiently with statistical functions in MS Excel (CLO11, CLO13)

·         Conduct basic statistical analysis using MS Excel (CLO11, CLO12)

Attitude:

  • Appreciate the use of statistical thinking in taking effective business decisions.(CLO22)

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, cross-tabulation, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

 

 

 

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

 

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing of Hypothesis
 

 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Tests, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition .Boston: CengageLearning. 

Essential Reading / Recommended Reading

Levin, I. R. & Rubin, D. S. (2011). Statistics for management. New Delhi: Prentice Hall India Publications.

Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications.

Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for managers using microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications.

Evaluation Pattern

Evaluation Pattern

CIA I                                                                                                                            10

CIA II                                                                                                                          25

CIA III                                                                                                                        30

End Trimester                                                                                                             30

Attendance                                                                                                                  05

Total                                                                                                                          100

CIA I consists of MCQ, CIA II consists of Midterm, and CIAIII consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks.   

 *self learning,

** Ethical issues

MBA231 - MARKETING MANAGEMENT (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:4
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: Thisis a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business abroad and to deal with global firms and competition in domestic market

 

Course Objectives:

 1.      To enable the students to analyze the macro and micro marketing environment.

2.      To identify the bases of segmentation, targeting and positioning.

3.      To examine the various factors influencing Consumer and Business markets

4.      To develop strategies for price mix.

5.      To build the ability to design promotional and distribution mix strategies.

6.      To analyze the corporate social responsibility of the firm.

 

 

 

Learning Outcome

Course Learning Outcomes:On having completed this course student should be able to:

CLO1   Analyze Marketing Environment.

CLO2   Identify bases for segmentation, targeting, positioning.

CLO3   Examine factors influencing consumer and business buyers.

CLO4   Develop pricing mix strategies

CLO5   Design promotional and distribution mix strategies.

CLO6   Analyze the corporate social responsibility of the firm.

Unit-1
Teaching Hours:4
Introduction to marketing:
 

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analyzing the Marketing Environment, Components of Environment Macro Environment and micro environment.

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning:
 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets;

Market Targeting, Developing and Communicating a Positioning Strategy

Unit-3
Teaching Hours:6
Consumer & Business markets:
 

Factors influencing Consumer Behavior; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy:
 

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

 

Unit-5
Teaching Hours:8
Place, Promotion & CSR: Marketing channels and Value Networks:
 

The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations.

Corporate Social Responsibility & Ethics in Marketing,                   

Text Books And Reference Books:

Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South   Asian Perspective. 15thEd, Pearson, New Delhi

 

Essential Reading / Recommended Reading

Ramaswamy, V.S. & Namakumari. (2013); Marketing Management. 5thEd, McGraw Hill, New Delhi

Baines, P., Fill, C., Page, K., & Sinha, P. K. (2013); Marketing. Asian edition, Oxford University Press, New Delhi

Evaluation Pattern

Components of CIA-I                                                                                                                10 Marks

Research based assignment: Undertake an environmental analysis using PESTLE, by surfing the internet for appropriate information and by using CRISIL report, for any one of the following sector. IT, consumer foods, Pharm, Automobile, Media & Entertainment, Cars & utility services, Advertising, Digital Education, Hotel, commercial vehicles.

                                 

Specifications:

       Video presentation

       Write-up of Max 6 pages(A4)

Handwritten

 

Components of CIA-II                                                                                                                25 Marks

 

 

 

Mid Term Exam

 

Syllabus: Unit I, II,

 

      Pattern

 

       Section A – Answer any four out of six (4X10=40 marks)

 

       Section B- Case Study Compulsory Question (1X10= 10 marks)

Components of CIA-III                                                                                                               30 marks

 

Develop a comprehensive marketing mix for a new product by taking into consideration the following criteria.

 

(i)Product: Deliberate upon the product/brand strategies (design, variety, form, labelling, information)

 

(ii) Price: What pricing approach would you choose to adopt for this product?

iii) Place: How will you make the product available to the customer (Also outline the distribution channel strategies for the new product)

 

(iv) Promotion: Develop an integrated marketing communication campaign based on the USP of the new product.

 

Presentation (20 marks) Report (10 marks)

iii) Place: How will you make the product available to the customer (Also outline the distribution channel strategies for the new product

 

(iv) Promotion: Develop an integrated marketing communication campaign based on the USP of the new product.

Presentation (20 marks) Report (10 marks)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2020 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

 

Course Objective : The students should be able

Tio understand the significance of human resource management as a field of study and as central mamagement function

To know the concepts, terminology and  processes of human resource function (recruitment, selection , training wage and administration)

To apply the principles and techniques of human resource managment  to discussion of major personnel issues

To understand  the new dimension of employee -employer relations at the workplace 

Learning Outcome

By the end of the course, the student should be able to

 

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   to understand the basic concepts of human resource management

CLO2 to create job description and job specification for a specified job

CLO3 to analyse the process of acquiring and retaining talent

CLO4: evaluate issues and practices pertaining to major human resources functions 

CLO5: to comprehend the dynamics of industrial relations that contribute to business performance 

 

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Corporate strategies & HRM.

Human Resource Management : A sustainability perspective

Human Resource Management in India and present day scenario. Strategic HRM, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards (Self Learning module)*.

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing (Self Learning module).*

Unit-4
Teaching Hours:12
Human Resource Development
 

Meaning, Objectives and scope of human resource development 

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :         

 

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

 

 

 

Compensation                                                                                                               4 marks                    

 

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration   

 

Unit-5
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management

Text Books And Reference Books:

1.       Dessler,G&Varkey,B. (2013).Human resource management. Pearson

2.       Jyoti, P &Venkatesh, D.N. (2012).Human resource management. India: Oxford University Press.

Snell, S. Bohlander ,G. &Vohra,V. (2012). Human resources management: A South Asian perspective. India: Cengage Learning

Essential Reading / Recommended Reading