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1 Semester - 2020 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA131 | PRINCIPLES OF MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBA132 | FINANCIAL ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBA133 | MICRO ECONOMICS | Core Courses | 4 | 4 | 100 |
BBBA111 | SOCIAL SENSITIVITY SKILLS | Skill Enhancement Courses | 2 | 2 | 100 |
BBBH134 | BUSINESS MATHEMATICS | Core Courses | 4 | 4 | 100 |
BBS191 A | SUSTAINABLE DEVELOPMENT | Generic Elective Courses | 3 | 3 | 100 |
BBS191 B | A LIFE WORTH LIVING - FROM HEALTH TO WELL BEING | Generic Elective Courses | 3 | 3 | 100 |
BBS191C | MAHABHARATHA AND MODERN MANAGEMENT | Generic Elective Courses | 3 | 3 | 100 |
BBS191D | CYBER SECURITY FOR THE MILLENNIAL GENERATION | Generic Elective Courses | 3 | 3 | 100 |
BBS191E | TOURISM, CULTURE, AND SUSTAINABLE DEVELOPMENT | Generic Elective Courses | 3 | 3 | 100 |
BBS191F | DIGITAL TRANSFORMATION AND ITS IMPACT ON SOCIETY | Generic Elective Courses | 3 | 3 | 100 |
BBS191G | TECHNOLOGY AND LIFE | Generic Elective Courses | 3 | 3 | 100 |
BECH191A | INSTITUTIONS AND INFORMAL ECONOMY | Generic Elective Courses | 3 | 3 | 100 |
BECH191B | ECONOMICS OF CORRUPTION | Generic Elective Courses | 3 | 3 | 100 |
BEN121 | LANGUAGE IN CONTEXT-I | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
BENG191 B | GLOBAL ETHICS FOR CONTEMPORARY SOCIETIES | Generic Elective Courses | 3 | 3 | 100 |
BENG191A | READING TECHNOLOGY IN/AND SCIENCE FICTION | Generic Elective Courses | 3 | 3 | 100 |
BHIS191A | ENCOUNTERING HISTORIES: THE FUTURE OF THE PAST | Generic Elective Courses | 3 | 3 | 100 |
BMED191A | MEDIA LITERACY | Generic Elective Courses | 3 | 3 | 100 |
BMED191B | UNDERSTANDING THE VISUAL LANGUAGE OF CINEMA | Generic Elective Courses | 3 | 3 | 100 |
BPOL191A | PEACE AND CONFLICT MANAGEMENT | Generic Elective Courses | 3 | 3 | 100 |
BPOL191B | GLOBAL POWER POLITICS | Generic Elective Courses | 3 | 3 | 100 |
BPOL191C | FUNDAMENTALS OF PUBLIC POLICY | Generic Elective Courses | 3 | 3 | 100 |
BPSY191A | SCIENCE OF WELLNESS | Generic Elective Courses | 3 | 03 | 100 |
BPSY191B | ADVERTISEMENT PSYCHOLOGY | Generic Elective Courses | 3 | 3 | 100 |
LAN121 | DEVELOPING FLUENCY AND CLARITY IN ENGLISH FOR BUSINESS | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
2 Semester - 2020 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA231 | ORGANIZATIONAL BEHAVIOUR | Core Courses | 4 | 4 | 100 |
BBA232 | BUSINESS STATISTICS | Core Courses | 4 | 4 | 100 |
BBA233 | MACRO ECONOMICS | Core Courses | 4 | 4 | 100 |
BBBA211 | EXPRESSIVE SKILLS | Skill Enhancement Courses | 2 | 2 | 100 |
BBBA281 | SOCIAL RESPONSIBILITY PROJECT | Skill Enhancement Courses | 0 | 2 | 50 |
BBBH234 | CORPORATE ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBS291A | APPLIED ETHICS-A MULTICULTURAL APPROACH | Generic Elective Courses | 3 | 3 | 100 |
BBS291B | GLOBAL LEADERSHIP AND CULTURE | Generic Elective Courses | 3 | 3 | 100 |
BBS291C | COURTESY AND ETIQUETTES | Generic Elective Courses | 3 | 3 | 100 |
BBS291D | MAHATMA AND MANAGEMENT | Generic Elective Courses | 3 | 3 | 100 |
BBS291E | SACRED GAMES AND THE RULE OF LAW | Generic Elective Courses | 2 | 3 | 100 |
BBS291F | CONSUMPTION AND CULTURE IN INDIA | Generic Elective Courses | 3 | 3 | 100 |
BECH291A | ECONOMICS AND LITERATURE | Generic Elective Courses | 3 | 3 | 100 |
BECH291B | DESIGNING POLICIES FOR SUSTAINABLE DEVELOPMENT | Generic Elective Courses | 3 | 3 | 100 |
BEN221 | LANGUAGE IN CONTEXT-II | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
BENG291A | READING CITYSCAPES: BANGALORE HISTORIES | Generic Elective Courses | 3 | 3 | 100 |
BENG291B | READING THE CYBERSPACE: PUBLIC AND THE PRIVATE | Generic Elective Courses | 3 | 3 | 100 |
BHIS291A | THE POLITICS OF MEMORY: THE MAKINGS OF GENOCIDE | Generic Elective Courses | 3 | 3 | 100 |
BMED291A | INTER-CULTURAL COMMUNICATION | Generic Elective Courses | 3 | 3 | 100 |
BMED291B | AUDIO CONSUMPTION IN EVERYDAY LIFE | Generic Elective Courses | 3 | 03 | 100 |
BPOL291A | POLITICS IN INDIA | Generic Elective Courses | 3 | 3 | 100 |
BPOL291B | STATE AND TERRORISM | Generic Elective Courses | 3 | 3 | 100 |
BPSY291A | APPRECIATING AESTHETICS | Generic Elective Courses | 3 | 3 | 100 |
BPSY291B | HUMAN ENGINEERING AND ERGONOMICS | Generic Elective Courses | 3 | 3 | 100 |
EVS221 | ENVIRONMENTAL STUDIES | Ability Enhancement Compulsory Courses | 0 | 2 | 100 |
LAN221 | THOUGHT WRITING AND VISUALITY | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
3 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBH311 | RESEARCH METHODOLOGY | Skill Enhancement Courses | 4 | 4 | 100 |
BBBH312 | ENTREPRENEURSHIP DEVELOPMENT | Skill Enhancement Courses | 4 | 4 | 100 |
BBBH331 | COST ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBBH332 | MARKETING MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBBH333 | INDIAN FINANCIAL SYSTEM | Core Courses | 4 | 4 | 100 |
BBBH334 | PRINCIPLES OF MACRO ECONOMICS | Core Courses | 4 | 4 | 100 |
BBBH335 | FUNDAMENTALS OF BUSINESS ANALYTICS | Core Courses | 4 | 4 | 100 |
BSDBS312 | KNOWLEDGE ACQUISITION SKILLS | Skill Enhancement Courses | 2 | 1 | 50 |
4 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBH411 | BUSINESS ETHICS AND SUSTAINABILITY | Core Courses | 4 | 4 | 100 |
BBBH431 | BUSINESS FINANCE | Core Courses | 4 | 4 | 100 |
BBBH432 | SERVICES MARKETING | Core Courses | 4 | 4 | 50 |
BBBH433 | COMPANY LAW AND CORPORATE GOVERNANCE | Core Courses | 4 | 4 | 100 |
BBBH434 | HUMAN RESOURCE MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBBH435 | MANAGEMENT ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBBH461 | BANKING AND INSURANCE | Generic Elective Courses | 4 | 3 | 100 |
BSDBS412 | KNOWLEDGE APPLICATION SKILLS | Skill Enhancement Courses | 2 | 1 | 50 |
5 Semester - 2018 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBH531 | INTERNATIONAL BUSINESS | Core Courses | 4 | 4 | 100 |
BBBH532 | TAXATION LAW- 1 | Core Courses | 4 | 4 | 100 |
BBBH533 | STRATEGIC MANAGEMENT | Core Courses | 4 | 3 | 100 |
BBBH534 | MANAGEMENT INFORMATION SYSTEM AND COMPUTING | Core Courses | 4 | 3 | 100 |
BBBHE541D | DESIGN THINKING AND INNOVATION MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHE542D | FAMILY BUSINESS MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHE543D | CLIENTELE DEVELOPMENT | Discipline Specific Elective Courses | 4 | 4 | 50 |
BBBHH541C | INDUSTRIAL RELATIONS LAW | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHH542C | PERFORMANCE AND COMPENSATION MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHH543C | PEOPLE ANALYTICS | Discipline Specific Elective Courses | 4 | 4 | 50 |
BBBHM541B | CONSUMER BEHAVIOUR | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHM542B | BRAND MANAGEMENT AND LUXURY MARKETING | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHM543B | RETAIL MANAGEMENT AND ANALYTICS | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT541 A | SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT542A | GLOBAL BUSINESS FINANCE | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT543 A | FINANCIAL MODELLING AND DERIVATIVES | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT581 | INTERNSHIP | Skill Enhancement Courses | 3 | 2 | 50 |
BSDBS512 | SELF ENHANCEMENT SKILLS 1 | Skill Enhancement Courses | 3 | 3 | 100 |
6 Semester - 2018 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBH631 | GOODS AND SERVICES TAX AND CUSTOMS DUTY | Core Courses | 4 | 4 | 100 |
BBBH632 | PRODUCTION MANAGEMENT | Core Courses | 4 | 3 | 100 |
BBBH633 | BUSINESS LAW | Core Courses | 4 | 3 | 100 |
BBBHE641D | INTELLECTUAL PROPERTY RIGHTS | Discipline Specific Elective Courses | 4 | 4 | 50 |
BBBHE642D | PROJECT FINANCING AND INSTITUTIONAL MECHANISM FOR START UPS | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHE643D | PROJECT ASSESSMENT AND BUSINESS PLAN | Discipline Specific Elective Courses | 4 | 4 | 50 |
BBBHH641C | INTERNATIONAL HUMAN RESOURCE MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHH642C | ORGANIZATION DEVELOPMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHH643C | LEARNING AND DEVELOPMENT | Discipline Specific Elective Courses | 4 | 4 | 50 |
BBBHM641B | ADVERTISING AND DIGITAL MARKETING | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHM642B | SALES MANAGEMENT AND ANALYTICS | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHM643B | RURAL MARKETING | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT641A | STRATEGIC COST MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT642A | MERGERS AND ACQUISITIONS | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT643A | PROJECT APPRAISAL | Discipline Specific Elective Courses | 4 | 4 | 100 |
BBBHT681 | PROJECT | Skill Enhancement Courses | 3 | 3 | 100 |
BSDBS612 | SELF ENHANCEMENT SKILLS II | Skill Enhancement Courses | 2 | 0 | 100 |
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Introduction to Program: | |
The undergraduate programme in Bachelor of Business Administration - Honors (BBAH) offered by School of Business and Management focuses on an inter-disciplinary approach towards developing students in order to excel in managerial and entrepreneurial skills. The students will be exposed to various functional areas of Management such as Marketing, Finance, Human Resource and Entrepreneurship. The programme will offer an opportunity for every student to determine, to design and to develop his/her own areas of expertise. The student-centric learning will be adopted through various pedagogical tools like business games, management games, simulations, case studies, internships, guest lectures, conferences, research projects, and industrial visits. The Inter-disciplinary Courses embedded into the programme encompasses the various nuances of technology, sociology, philosophy, economics, life, tourism, history, political science and media. The three year programme will also train the students to develop social sensitivity skills, expressive skills, knowledge acquisition skills, knowledge application skills, self enhancement skills and business research skills. The National and International Level Management Fests and Co-Curricular Activities of the School will also enable the students to develop their leadership and their decision making skills, which are not only essential to face the challenges of today's business world but also to contribute immensely to both businesses and society | |
Programme Outcome/Programme Learning Goals/Programme Learning Outcome: PLG 1 : ? Social Responsibility and Ethical SensitivityPLO 1.1: Demonstrate awareness of social issues (RBTL2) PLO 1.2: Identify ethical issues in business (RBTL3) PLO 1.3: Compare ethical practices in different contexts (RBTL4) PLO 1.4: Analyze stakeholder impact on social issues (RBTL4) PLO 1.5: Evaluate ethical perspectives of business actions (RBTL5) PLO 1.6: Propose initiatives to address social issues (RBTL6) PLG 2: Functional Knowledge and Application PLO 2.1: Demonstrate understanding of concepts/theories of management (RBTL2) PLO 2.2: Utilize domain specific concepts/techniques to address business problems (RBTL3) PLO 2.3: Examine business decisions with cross functional lens (RBTL4) PLO 2.4: Compare organizational practices to theoretical frameworks (RBTL5) PLO 2.5: Estimate relevance of management theories in business scenarios (RBTL6) PLG 3: ? Communication PLO 3.1: Oral Communication - Summarize key facts with clarity (RBTL2) PLO 3.2: Oral Communication - Organize content with appropriate structure and style (RBTL3) PLO 3.3: Oral Communication - Choose appropriate language (verbal and non-verbal) while expressing views (RBTL5) PLO 3.4: Written Communication - Demonstrate clarity and coherence in writing (RBTL2) PLO 3. 5: Written Communication - Develop documents with appropriate structure and style (RBTL3) PLG 4: Problem Solving (Our students will be equipped to solve problems in a scientific manner) PLO 4.1 : Outline relevant facts in the context (RBTL2) PLO 4.2: Identify causes of the problem (RBTL3) PLO 4.3: List relevant assumptions (RBTL4) PLO 4.4: Choose appropriate framework for analysis (RBTL5) PLO 4.5: Propose possible solutions with their implications (RBTL6) PLG5: Managerial Acumen(PSO) PLO5.1: Demonstrate understanding of business stakeholders? perspectives PLO 5.2 Identify business opportunities and challenges (RBTL3) PLO5.2: Identify implications of business decisions on relevant stakeholders (RBTL3) PLO5.3: Examine business decisions from compliance perspectives (RBTL4) PLO5.4: Estimate business risks through environmental scanning (RBTL5) PLO5.5: Discuss models for business performance from a multi-stakeholder perspective (RBTL6) | |
Assesment Pattern | |
CIA 1 - 20 Marks - Quiz / Test / Written Assignment/Case analysis/Simulation exercises
CIA 2 - Mid sem exam - 50 Marks converted to 25 Marks - Simple/Medium/Complex questions - 2/5/10 Marks + Case study - 10 Marks
CIA 3 - 20 Marks - Presentation/Role Play/Case presentation/Mini project/Research based - Article review/Book review/Mastery project
End sem exam - 50 Marks converted to 30 Marks - Simple/Medium/Complex questions - 2/5/10 Marks + Case study - 10 Marks
Attendance - 5 Marks | |
Examination And Assesments | |
Classroom instruction through audio visual aids. Case studies. Role-play. Industry visits. Industry placements. Projects. Field visits. Seminar presentations. |
BBA131 - PRINCIPLES OF MANAGEMENT (2020 Batch) | ||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This subject is a comprehensive learning on what management is all about and different schools of thoughts on management. It gives a clear understanding of management practices and the various functions of management and also gives away the principles of management developed by eminent management thinkers. The syllabus is structured to provide basic conceptual knowledge on the principles of planning, organizing, staffing, motivation, leadership, controlling and to offer orientation to the recent dynamics of managerial practice. Course Objectives: This course attempts to introduce the basic concepts, functions and processes of management and it enables students to develop competencies and knowledge to become an effective manager. |
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Course Outcome |
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Course Learning Outcomes: On having completed this course student should be able to: CLO1 Identify the basic activities which any manager will conduct in the organization. CLO2 Appreciate the role of general management for the success of an organization. CLO3 Enhance their managerial ability and professional skills. CLO4 Analyze the managerial issues they will have to tackle in the competitive environment. CLO5 Explore the latest trends in the field of management. |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO MANAGEMENT
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Unit-2 |
Teaching Hours:10 |
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PLANNING AND DECISION MAKING
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Unit-3 |
Teaching Hours:10 |
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ORGANIZING
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Unit-4 |
Teaching Hours:10 |
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STAFFING
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Unit-5 |
Teaching Hours:9 |
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DIRECTING
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Unit-6 |
Teaching Hours:7 |
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CONTROLLING AND SUPERVISION
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Unit-7 |
Teaching Hours:4 |
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CONTEMPORARY ISSUES AND CHALLENGES IN MANAGEMENT OF 21st CENTURY
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
Moshal, B.S. Principles of Management, Ane Books. | ||
BBA132 - FINANCIAL ACCOUNTING (2020 Batch) | ||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Any organisation which deals with money or money’s worth needs to record every transaction that it enters into. This course is essential for all individuals exposed to financial information in the workplace and involved in the preparation or use of company financial statements.It intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs. |
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Course Outcome |
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Text Books And Reference Books: | |
Essential Reading / Recommended Reading | |
BBA133 - MICRO ECONOMICS (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: Business environment is an integral part of the economic system. This course helps in the economic way of thinking which aids in establishing a connection between unlimited wants and limited resources available to an individual, firm and the society.This course deals with the application of economic analysis in formulation of business decisions. In this context, the course deals with demand, supply, pricing, theory of consumer choice and theories of production.
Course Objectives
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Course Outcome |
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COURSE OUTCOMES |
Text Books And Reference Books: | |
Essential Reading / Recommended Reading | |
BBBA111 - SOCIAL SENSITIVITY SKILLS (2020 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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The course develops social sensitivity skill, a practice by which an individual can observe, identify, and understand the indications from socio-cultural contexts and social interactions or relationships. Social sensitivity allows students to be respectful of people around them and their respective environment. Social sensitivity combines emotional, social, and adaptive intelligence and helps students to fully prepare for ‘new normal’ expectations from all walks of life, especially business. Course Objectives:
1) To create self-awareness on social and cultural diversity and individuality
2) To sensitize in responsible and meaningful behaviour with multicultural people and/or milieu |
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Course Outcome |
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CLO1 Develop listening, observing, interactive and participative skills CLO2 Develop empathy, objective analysis, and self-reflection |
Unit-1 |
Teaching Hours:13 |
Capacity building
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UNIT–I 10 Hrs
Level of Knowledge: Basic Capacity building – how to listen, how to observe, how to interact, how to participate, how to develop ‘we-feeling’, how to understand ‘other’, how to solve problems.
EVALUATION–I 3 Hrs Individual Activity Capturing Lifestory – Choose a person you like and ask him/her to narrate the lifestory to you. Record it and convert into text exactly (verbal and nonverbal cues - voice, tone, emotions, pause, etc.). Now interpret (without any judgment) his/her lifestory in your own words and present it in the class. | |
Unit-2 |
Teaching Hours:17 |
Relationship building
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Level of Knowledge: Conceptual
Relationship building – emotional intelligence, social intelligence, adaptive intelligence, mindfulness, daily reflection, acceptable and respectful behaviour, positive and helping attitude, constructive criticism and feedback.
EVALUATION–II 3 Hrs Group Activity (2 member team) Exchanging Culture– Choose a classmate from a very different cultural background than your own. Interact with each other and learn about each other’s culture. Make notes on the cultural differences and cultural shock (if any) with thoughtful understanding. Present each other’s culture as a team in the class - highlighting uniqueness in your friend’s culture, breaking stereotypes and identity labelling of his/her culture. | |
Text Books And Reference Books: Theresa Cheung. The Sensitivity Code: Life strategies for thriving in an overwhelming world. London, Thread Publication, 2020 (editions in Paperback, Kindle, Audiobook). | |
Essential Reading / Recommended Reading Martin M. Antony and Richard P. Swinson. The Shyness and Social Anxiety Workbook: Proven, Step-by-Step Techniques for Overcoming Your Fear. Oakland: Canada, New Harbinger Publications, Inc., 2017 (editions in Paperback, Kindle). | |
Evaluation Pattern EVALUATION–I 3 Hrs Individual Activity Capturing Lifestory – Choose a person you like and ask him/her to narrate the lifestory to you. Record it and convert into text exactly (verbal and nonverbal cues - voice, tone, emotions, pause, etc.). Now interpret (without any judgment) his/her lifestory in your own words and present it in the class. ( 50 Marks) EVALUATION–II 3 Hrs Group Activity (2 member team)
Exchanging Culture– Choose a classmate from a very different cultural background than your own. Interact with each other and learn about each other’s culture. Make notes on the cultural differences and cultural shock (if any) with thoughtful understanding. Present each other’s culture as a team in the class - highlighting uniqueness in your friend’s culture, breaking stereotypes and identity labelling of his/her culture.
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BBBH134 - BUSINESS MATHEMATICS (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description In recent times Mathematics has emerged as the key for major decision making process. The subject is introduced as to give the basic subject giving emphasis on the applications in business. Understanding of mathematical models is essential to project the real life scenario in s simplified form in business. The study of matrices helps to handle mathematical models with many variables. The decision making environment is so complex that the right and appropriate decision can only be made with good analytical skills. The subject is introduced with such an outlook.
Course Objectives
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Course Outcome |
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CLO1 Students will be able to understand and apply Mathematical concepts relating to equations and inequalities in decision making CLO2 The students will also be able to interpret Mathematical analysis of Linear programming CLO3 Interpret The students will also be able to interpret Mathematical analysis of calculus CLO4 Understanding of usage of mathematical tool and techniques in our day to day life. |
Unit-1 |
Teaching Hours:5 |
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Linear Models
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Linear Equations and Straight Lines- Coordinate systems and Graphs Linear Inequalities – standard form, slope of a straight line. | |||||||
Unit-2 |
Teaching Hours:10 |
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System of Linesr Equations And Matrices
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Addition of matrices – System of linear equations, addition and multiplication of Matrices –Determinants – Inverse of a matrix by Gauss Jordan method. Application of matrices and Determinants – Solution of a system of linear equations- Gauss elimination method. | |||||||
Unit-3 |
Teaching Hours:10 |
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Linear Programming Problems
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Definition – Linear Programming Problem – Formulation – Solution by Graphical method – simplex method – minimization and maximization problems. | |||||||
Unit-4 |
Teaching Hours:10 |
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Probability And Probability Distributions
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Introduction to Probability, Basic Concepts of Probability, Conditional Probability, Independent Events, Bayes’ Theorem. Probability Distributions – Binomial, Poisson and Normal distributions, Expected Value. | |||||||
Unit-5 |
Teaching Hours:10 |
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Commercial Arithmetic
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Simple interest – Compound Interest. Equivalent Rate – Depreciation - Present value. Annuity – Sinking Fund. | |||||||
Unit-6 |
Teaching Hours:10 |
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Calculus
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Limits – Differentiation - Methods of differentiation – Second order derivative – Maxima and Minima. | |||||||
Unit-7 |
Teaching Hours:5 |
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Application to commerce and Economics
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Revenue Function – Cost function – Profit function – Elasticity of demand – Breakeven point. | |||||||
Text Books And Reference Books:
· Singh, J.K (2015). Business Mathematics (5th Edition). Mumbai, Himalaya Publishing House. | |||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
Components of CIA-I 20 marks
CIA I Linear equations – Real life data analysis –(GROUP ACTIVITY – 2 in a group)
Need to plot 10 to 20 stock prices of two allotted companies from one sector Two hours duration
Assignment Description:
Objective:
To understand the applications of linear equations
Linear equations – Real life data analysis –(GROUP ACTIVITY – 2 in a group)
Need to plot 10 to 20 stock prices of two allotted companies from one sector
Parameters :
Introduction to the company 5 Marks
Screen shot of Data and Graph (drawn manually) : 5 Marks
Trend line and interpretation:10 Marks
Assessment Policy: Late submissions will be subject to loss of 1 mark per day
Evaluation Rubric/s:
Introduction to the company
Screen shot of Data and Graph (drawn manually) Trend line and interpretation Components of CIA-II 50 Marks (TO BE CONVERTED TO 25 MARKS) Mid Term Exam Syllabus: Unit I, II, III Pattern (Example)
Components of CIA-III 20 Marks
CIA III To understand the applications of linear equations Least square method: (Individual) Journal based data analysis: Minimum of 5 values to be obtained and predictions to be done Two hours duration Assignment Description: To understand the applications of linear equations Least square method: (Individual) Live data analysis: Minimum of 5 values to be obtained and predictions to be done Parameters : Introduction - 5 marks Screen shot of Data 5 marks Trend equation and interpretation : 10 marks
Learning outcomes: · The student will also will be able to apply and interpret Mathematical equations and inequalities and their solutions in real life situations · The student will also will be able to apply and interpret mathematical analysis Evaluation Rubric/s: Parameters : Introduction Screen shot of Data Trend equation and interpretation | |||||||
BBS191 A - SUSTAINABLE DEVELOPMENT (2020 Batch) | |||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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To create a sense of ownership of issues related to CSR, Environment and sustainability of businesses. Understand the basic concept of Sustainable Development (SD), the environmental, social and economic dimensions. To teach how to critically analyze, evaluate and judge competing perspectives on the challenge of creating a sustainablefuture. To understand the Sustainable development challenge for companies, their responsibility and their potentials for action. |
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Course Outcome |
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Concern for society and nature Ability to create sustainable organizations |
Unit-1 |
Teaching Hours:9 |
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Introduction
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Meaning and Scope, Corporate Social Responsibility, Sustainability, Sustainability Terminologies and Meanings, why is Sustainability an Imperative, Sustainability Case Studies, Triple Bottom Line (TBL) | ||
Unit-2 |
Teaching Hours:9 |
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Sustainable Development Strategy
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Reasons to adopt sustainable strategy by firms, tools used by the firm to implement their sustainable development strategies, evaluation of firm’s commitment to sustainable strategies by the stakeholders. | ||
Unit-3 |
Teaching Hours:9 |
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Environmental Management Systems:
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Using Standards, Certification and other Systems to further SD goals Introduction, Global management systems exist to guide firms in establishing and implementing a strategy,how do these various approaches, including certification, encourage sustainable business practices. | ||
Unit-4 |
Teaching Hours:9 |
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Sustainable Future
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Establishing priorities for sustainable future, Role of women in sustainability, Challenge of creating a green economy, Sustainability crisis in 21st century, failures of global capitalism, transforming global capitalism, creating a restorative economy. | ||
Unit-5 |
Teaching Hours:9 |
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Corporate Sustainability Reporting Frameworks
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Global Reporting Initiative Guidelines, National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of, Business, International Standards, Sustainability Indices, Principles of Responsible Investment, Challenges in Mainstreaming Sustainability Reporting, Sustainability Reporting Case Studies | ||
Text Books And Reference Books: 1. Balachandran V, & Chandrashekharan V, (2011). Corporate Governance, Ethics and social responsibility, PHI. 2. Concepts of Environmental Management for Sustainable Development 3. Baxi C. V & Rupamanjari Sinha Ray, (2012). Corporate Social Responsibility: A Study of CSR Practices in Indian Industry, Vikas Publishing House. 4. Corporate Goverance – Badi N. V, Vrinda Publications, 2012. 5. Fernando A. C, (2011). Corporate Governance: principles, policies and practices, Pearson. 6. Ghosh B. N, (2012). Business Ethics and Corporate Governance , Tata McGraw-Hill. 7. Keshoo Prasad, Corporate Governance -, PHI. 8. Lawrence and Weber, (2010). Business and Society, Tata McGraw-Hill. | ||
Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1 - Written assignment on cases relating to sustainability practices followed in any country. (No country should be repeated) (20 marks) CIA 2 - Mid sem Class exam (25 marks) CIA 3 - Group presentation and report for pre allotted topics.(20 marks) End sem - Class exam (30 marks) | ||
BBS191 B - A LIFE WORTH LIVING - FROM HEALTH TO WELL BEING (2020 Batch) | ||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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To examine health in its truest sense, one must explore beyond the limits of medicine to engage a much wider set of questions embracing social, cultural, political, economic, moral and spiritual aspects of human experience. The course focuses on the knowledge and skills that students require to lead a healthy, productive and balanced life.
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Course Outcome |
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On completing the course, students will be able to: |
Unit-1 |
Teaching Hours:6 |
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Introduction to health
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Unit-2 |
Teaching Hours:6 |
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Food and Values
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Unit-3 |
Teaching Hours:6 |
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Nutrition
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Balanced diet & Nutrition, Macro and micro nutrients – Nutritive and non nutritive components of diet – Eating for weight control – healthy weight – The pitfalls of dieting – food intolerance and food myths – Food supplements for adolescents. | ||
Unit-4 |
Teaching Hours:6 |
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Physical Education
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Unit-5 |
Teaching Hours:6 |
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Sleep
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What is sleep? – The phylogeny of sleep – Developmental course of sleep – Dreams- Functions of sleep – Daytime sleepiness and alertness – Sleep disorders. | ||
Unit-6 |
Teaching Hours:6 |
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Safety education and health promotion
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Unit-7 |
Teaching Hours:9 |
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Spirituality, Religion and Social Change
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Text Books And Reference Books: Indian Journals of health and well being | ||
Essential Reading / Recommended Reading As prescribed by the facilitator | ||
Evaluation Pattern CIA 1, Mid sem, CIA 3, End sem - 100 Marks | ||
BBS191C - MAHABHARATHA AND MODERN MANAGEMENT (2020 Batch) | ||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: The Mahabharata of the great Maharishi Veda Vyasa is a treasure trove of knowledge, principles and paradigms. It is written that what is not in the Mahabharata will not be found elsewhere. Written nearly thousands of years ago, the Mahabharata is as yet a source of knowledge, especially modern management principles.In essence it highlights the victory of Dharma in times of Adharma.This subject is a comprehensive learning on management lessons which can be inferred from the great epic. It gives a clear understanding and comparison of management Principles, practices and the various functions of management with the epic. The syllabus is structured to provide basic conceptual knowledge on the principles of management. It also deals with behavioral issues in the individual processes, group and interpersonal processes. Course Objectives:
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Course Outcome |
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Course Learning Outcome: Students will get to know team work and group dynamics |
Unit-1 |
Teaching Hours:9 |
Introduction to Mahabharatha
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The older generations-The Pandava and Kaurava princes- Lakshagraha (the house of lac) Establishment of the kingdom-Administration and Management principles | |
Unit-2 |
Teaching Hours:9 |
Marriage and Building of New city
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Marriage to Draupadi- An event study approach. Indraprastha-A new beginning- Pressure for change – Change process, Types of change, Factors influencing change, Resistance to change | |
Unit-3 |
Teaching Hours:9 |
The Big Game
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The dice game- Cooperative strategies & Reasons for strategic alliances- Exile and return- Risks and costs of strategic alliances | |
Unit-4 |
Teaching Hours:9 |
The battle at Kurukshetra
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The battle at Kurukshetra - Strategic Planning and Management- levels at which strategy operates- Event approaches to strategic decision making, | |
Unit-5 |
Teaching Hours:9 |
Post Kurukshetra
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The end of the Pandavas- Succession Planning,Authority and Responsibility The reunion Organizing- Choosing the organizational structure
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Text Books And Reference Books: Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India. Rao, V.S.P., & Krishna, V.H., (2011). Strategic Management: Text and Cases. New Delhi: Excel Books. Pratap Chandra Roy ,The complete Mahabharata translated into English prose directly from the original sanskrit text.(1st Edition) oriental publishing co. Source: Jaya - An Illustrated Retelling of the Mahabharata
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Essential Reading / Recommended Reading C Rajagopalachari (2017). Mahabharata (63rdedition), Mumbai: Bharatiya Vidya Bhavan.
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Evaluation Pattern CIA 1 10 Marks MSE 30 Marks CIA 3 10 Marks End Assesment 50 Marks | |
BBS191D - CYBER SECURITY FOR THE MILLENNIAL GENERATION (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Any individual can have a real-time video conversation with someone on the other side of the planet, one can send and receive money without even taking out their wallet, and even can post content online that reaches millions of people in a matter minutes. Unfortunately, the same technology that enables all this new freedom and convenience also exposes us to new security threats that we've never encountered. Malware that infects your computer and watches everything you do, phishing scams that steal private information from millions of people - today's digital world is a criminal's playground. It makes the process of stealing money or even stealing someone's entire identity way more efficient. Hence it becomes very important to protect yourself and your private data from cyber intruders. This course outlines a step-by-step roadmap that one can follow to build a tight wall of security around your digital life. Course Objectives: This course gives the background needed to understand basic cyber security. Students will be introduced to the world of spyware, phishing, malware, spam, social engineering, hacking and other common internet spying techniques. Students will also learn the intervention methods in securing themselves in cyber space. |
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Course Outcome |
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Unit-1 |
Teaching Hours:9 |
Introduction to Cyber security
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Why security matters – The importance of multi-layer security – the most common security threats – The dark side of Internet – The world of malware – phishing – social engineering – scams – hacking –cyber warfare. | |
Unit-2 |
Teaching Hours:9 |
Mindset and Habits
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Developing the right mindset and habits for security – the importance of skepticism – avoiding malicious sites and applications – Tools needed to browse the Internet securely - why software updates matter – knowing (and limiting yourself). | |
Unit-3 |
Teaching Hours:9 |
Smartphone security
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Why mobile security matters – setting up a passcode lock –importance of password security – best practices – using password manager- managing third-party app permissions – locating a lost or stolen smartphone. | |
Unit-4 |
Teaching Hours:9 |
Multi-factor authentication and Connected apps
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Framework – types of mobile two-factor authentication – Two-Factor authentication: Google, Facebook, Twitter and other services - danger of rogue connected apps – managing connected apps on Google and Facebook – managing browser extensions/add-ons – staying secure with connected apps and extensions. | |
Unit-5 |
Teaching Hours:9 |
Encryption
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Encryption definition – How SSL (HTTPS) protects your passwords and private data - encrypting your web traffic with a virtual private network (VPN) – encrypting computer's hard drive – encrypting smartphone – firewalls – antivirus. | |
Text Books And Reference Books: · Graham,James., Howard,Richard., & Olson,Ryan. (2011). Cyber Security Essentials. USA: CRC Press. | |
Essential Reading / Recommended Reading · Lalit,Gulab Chandra. (2014). Cyber security threats: An emerging challenge. New Delhi: Mohit Publications. · Arora, A. (2014). Information Warfare and Cyber Security. Jaipur: Book Enclave. · Santanam, R., Sethumadhavan, M., & Virendra, M. (2011). Cyber security, cybercrime and cyber forensics: Applications and perspectives. Hershey, PA: Information Science Reference. · Ahamad, F. (2013). Cyber Law and Information Security. New Delhi: Dreamtech Press. | |
Evaluation Pattern CIA I - 20 marks CIA II - 25 marks CIA III - 20 marks End Semester - 30 marks Attendance - 05 marks | |
BBS191E - TOURISM, CULTURE, AND SUSTAINABLE DEVELOPMENT (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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The Course presents several of the operational projects implemented by, or with the support of UNESCO, to illustrate how cultural tourism policies developed in the spirit of the principles and values contained in the texts, standard-setting instruments, declarations and recommendations adopted by UNESCO, are put into practice. To open a debate on the complex questions that surround the relations between culture and tourism, tourism and development, and tourism and dialogue among cultures. |
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Course Outcome |
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Unit-1 |
Teaching Hours:8 |
Introduction, Key Themes and Issues in Tourism, Culture and Development
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Finding Meaning through Tourism, Tourism as a World of Paradoxes, The Centrality of Experiences, Changing Contexts and Emerging Challenges in the Context of Development Culture, Heritage and Diversity as Tourism Resources, Understanding Culture and Cultural Resources in Tourism, Cultural Tourism as a Means of Economic Development, Developing the Cultural Supply Chain, Exploitation of Culture | |
Unit-2 |
Teaching Hours:5 |
Tourism as a Vehicle for Inter-Cultural Dialogue
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Tourist – Host Encounters, The Role of Routers / Intermediaries / Media, Tourism – Tourist Education, Cross Cultural Understanding | |
Unit-3 |
Teaching Hours:5 |
Tourism and Environmental Protection
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Introduction to the Natural Environment, Tourism and the Spirit of Nature, Fragile and Vulnerable Ecosystems, Cultural Implications of Mobilizing Natural Resources for Tourism, From Ecotourism to Integrated Tourism | |
Unit-4 |
Teaching Hours:10 |
Issues of Governance in Tourism, Culture and Development
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Developing Structures to Develop and Manage Tourism and Culture, Complexities and Challenges of Policy Making in Tourism and Culture, Responsibilities / Tensions and Actions, The Gender Dimension, Stakeholders and Collaborations | |
Unit-5 |
Teaching Hours:12 |
Preservation and Mobilization of Cultural Resources
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Cultural Tourism Itinerary, Raising Awareness about the Fragility of Heritage Sites, Education for Lasting Tourism Case Studies from The Palestinian Territories, Central America, Western Africa, Mauritania and Angkor Economic Empowerment and poverty Alleviation, Sustainable Tourism Development Strategy, Forging Innovative and Inter-Disciplinary Approaches, Indigenous Resource Management Systems, Empowering Communities through Tourism Case Studies from The Aral Sea Basin, Local Effort in Asia and Pacific (LEAP), Mountainous Regions of Central and South Asia Dissemination of Knowledge and Reconciliation with the Past, Local and Indigenous Knowledge Systems in a Global Society (LINKS), UNESCO’s Actions in the field of Tourism, Culture and Development Case Studies on UNESCO’s Conventions, Seminars and Universal Declarations | |
Unit-6 |
Teaching Hours:5 |
Mobilizing Nature for Sustainable Tourism
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Capacity Building and Youth Poverty Alleviation through Tourism and Heritage (PATH) Case Studies on Sao Paulo’s Green Belt Biosphere Reserve | |
Text Books And Reference Books:
Appadurai A. (2002) Cultural Diversity: A Conceptual Platform. In K. Stenou (ed.) UNESCO Universal Declaration on Cultural Diversity. UNESCO Publishing, Paris, pp. 9-16. Appadurai A. (2003) Modernity at Large. Cultural Dimensions of Globalization. Minneapolis, University of Minnesota Press. Boumedine R. S. and Veirier L. (2003) Towards a Strategy for the Sustainable Development of Tourism in the Sahara in the Context of Poverty Eradication. UNESCO Publishing, Paris. Cohen E. (2004) Contemporary Tourism. Diversity and Change. Elsevier, London. Hemmati, M. ed. (1999) Women’s Employment and Participation in Tourism, Report for UN Commission on Sustainable Development 7th Session. UNED. Intergovernmental Conference on Cultural Policies for Development (1998) Final Report. (Also referred to as Stockholm Action Plan). UNESCO Publishing, Paris. | |
Essential Reading / Recommended Reading
International Labour Organisation (2001) Human resources development, employment and globalization in the hotel, catering and tourism sector (Report for discussion at the Tripartite Meeting on Human Resources Development, Employment and Globalization in the Hotel, Catering and Tourism Sector, Geneva, ILO). Komla E.E. and Veirier L. (2004) Tourism, Culture and Development in West-Africa: For a Cultural Tourism Consistent with Sustainable Development. UNESCO Publishing, Paris. Posey D.A. (Ed) (1999) Cultural and Spiritual Values of Biodiversity. A Complementary Contribution to the Global Biodiversity Assessment. Intermediate Technology Publications, London (on behalf of United Nations Environment Programme (UNEP), Nairobi). Robertson, R. (1990) Mapping the Global Conditions: Globalization as the Central Concept. In M. Featherstone (ed.) Global Culture: Nationalism, Globalization and Modernity. Sage, London, pp. 15-30. Steck B., Strasdas W., and Gustedt, E. (1999) Tourism in Technical Co-operation. A guide to the conception, planning and implementation of project-accompanying measures in regional rural development and nature conservation. GTZ, Eschborn. Tour Operators’ Initiative for Sustainable Tourism Development (2004) Supply Chain Engagement for Tour Operators: Three Steps towards Sustainability. UNEP-Sustainable Tourism, Paris. Winkin Y. (2002) Cultural Diversity: A Pool of Ideas for Implementation. In K. Stenou (ed.) UNESCO Universal Declaration on Cultural Diversity. UNESCO Publishing, Paris, pp. 17-60. | |
Evaluation Pattern CIA 1 - Group Activity and Written Submission on “Culture and Cultural Resources in Tourism – From an Inter-Disciplinary Perspective” (20 Marks) CIA 2 - Mid Semester Examination (25 Marks) CIA 3 - Group Activity and Written Submission on “Integrated Tourism by Mobilizing Natural Resources” (20 Marks) Final Submission - An Individual Activity supported by Written Submission on “Designing a Structured Plan to Develop and Manage Sustainability through Tourism and Culture; An Inter-Disciplinary Perspective” (30 Marks) | |
BBS191F - DIGITAL TRANSFORMATION AND ITS IMPACT ON SOCIETY (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course deals with interaction between technology, its transformation and the impact it has in today's society. an interdisciplinary course giving overview about the various business models, platforms companies use for creating values among the people and initiatives taken by government related to technology for nation building. This course engage the students to confront the realities brought by disruptive technologies and the change in lifestyle of society. COURSE OBJECTIVE This course attempts to be more effective in dealing with digital transformation and its impact on society. |
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Course Outcome |
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Unit-1 |
Teaching Hours:9 |
Introduction & Platform Trends
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Digital Transformation in the global enterprise, Digital business ecosystem, Multi-sided platform Business- Two sided platform Mediated Networks, Management challenges for Networked Business, Difference between platform and merchant models-Digital Business Models, Value co-creation, Data Business, Data Security. | |
Unit-2 |
Teaching Hours:9 |
Managing Disruptive Technologies
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Disruptive innovation-Transformation enabled by business analytics, Machine learning management, Internet of Things-AI& Human Intelligence, Cloud computing, Social media and social content strategies, Digital transformation in selected industry sectors. | |
Unit-3 |
Teaching Hours:9 |
Operational Excellence and Customer Intimacy
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Enterprise system-business achieving operational excellence, business achieving customer intimacy, challenges faced by enterprise application, next generation enterprise applications. | |
Unit-4 |
Teaching Hours:9 |
Technology & Nation Building
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Indian government DST Agenda, Major development programs in technology in India, Contribution of technology in leveraging nation development. | |
Unit-5 |
Teaching Hours:9 |
IT & Society
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Information technology and society- an introduction, Social shaping of Technology, Globalization and domestication, Social implications of online data, IT intervention and changes in lifestyle-Baby boomers, GenX, GenY, GenZ. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA I - 20 marks CIA II - 25 marks CIA III - 20 marks End Semester - 30 marks Attendance - 05 marks | |
BBS191G - TECHNOLOGY AND LIFE (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Technological development has contributed many innovations and ease of life for the human beings. However it has also generated problems .This course is offered to provide the basic knowledge of technology and the uses of technology in different areas of life basically hospitals and banks. The course focuses on identifying the technological benefits and finding solutions to the challenges generated by the technology in daily life. The course will be offered with an intention of enabling the students to visit the different institutions and to identify the technological needs and develops .Finally the course creates awareness about the dangerous of continuous usage of technology. Course Objectives: · To know the history of technological developments in the daily life. · To Understand the impact of technology in different areas of society · To identify the technological progress in the health care centre of Bangalore City. · To identify the technological progress in the Financial Institutions functioning in Bangalore. · To find the solutions to the tech based problems of day to day life. |
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Course Outcome |
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· Clear understanding of technology and its impact on daily life. · Practical knowledge of technological developments in the health and banking sector · Solution to the problems originated by the tech addiction. |
Unit-1 |
Teaching Hours:8 |
Introduction to Technology and Life
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Meaning- Definitions- evolution of technology-growth in the use of technology in daily life. Disruptive technologies transforming life, business and global economy- Disruptive technology trends in recent years. live reports and cases | |
Unit-2 |
Teaching Hours:10 |
Impact of technology on daily life
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Overview of Impact of technology on- Business-Society-Education-Agriculture-Banking-Health Care –Positive and negative impacts | |
Unit-3 |
Teaching Hours:10 |
Technology and Health Care
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Instruments requited in the field of Hospitals-Identify the different technologies used in the different hospitals –Need for new technology and the Plans of the Institutions to acquire-Identifying the affordable health services from the perspective of individuals. | |
Unit-4 |
Teaching Hours:10 |
Technology and Financial Services
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Introduction to the different digital services offered by the banks and financial institution- Identify the different technologies used in the city- most demanded services-scope for introduction of new technical support by the banks and financial institutions | |
Unit-5 |
Teaching Hours:7 |
Future of Well-Being in a Tech-Saturated World
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Themes about the future of well-being and digital life-The benefits of digital lifeConcerns over harms-Effects on technology on the youths of today-Tech Experts big predications-Solutions to the technology driven daily life problems | |
Text Books And Reference Books: The People Vs Tech: How the internet is killing democracy (and how we save it) v By by Jamie Bartlett | |
Essential Reading / Recommended Reading New Thinking: From Einstein to Artificial Intelligence, the Science and Technology at Transformed Our World by by Dagogo Altraide | |
Evaluation Pattern CIA 1, 2, 3 and End sem - 100 Marks | |
BECH191A - INSTITUTIONS AND INFORMAL ECONOMY (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description The primary aim of this course is to introduce students to the concept of institutions and the informal economy in a global context. The discourse examines the informal economy through the lens of institutional economics. The aim is to acquaint students to significant discourses and issues in policy design and intervention.
Course Objectives This course will:
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Course Outcome |
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By the end of the course, students will be able to: understand the concepts and some of the theoretical discourses in the study of institutional change and informal economy; examine how the formal and informal economies are no longer separate watertight compartments but function together as an interactive system; effectively communicate these complex ideas through written and oral presentation. |
Unit-1 |
Teaching Hours:10 |
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Institutions and Institutional Change
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Institutions, Economic Theory and Economic Performance; Informal Constraints; Formal Constraints; The Path of Institutional Change | |||||||||||||
Unit-2 |
Teaching Hours:12 |
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Elements of Institutional Economics
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Contracts and Property Rights: the Concepts of Exchange and Property, Critique of the Utilitarian Calculus; Transaction Costs, Bargaining Power; Markets as Institutions; Firms and Markets | |||||||||||||
Unit-3 |
Teaching Hours:10 |
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Informality: Concepts, Theory and Measurement
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Bureaucratic Form and the Informal Economy; Formal and Informal Enterprises: Concepts, Definition, and Measurement Issues; Linking the Formal and Informal Economy. | |||||||||||||
Unit-4 |
Teaching Hours:13 |
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Empirical Studies in Institutional Change and Informality
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CASE STUDIES: The Impact of Regulation on Growth and Informality: Cross-Country Evidence; Blocking Human Potential: How Formal Policies Block the Economy in the Maputo Corridor; Enforcement and Compliance in Lima’s Street Markets: The Origins and Consequences of Policy Incoherence towards Informal Traders | |||||||||||||
Text Books And Reference Books: Essential Readings Alston, L. J., Eggertsson, T., & North, D. C. (Eds.). (1996). Empirical Studies in Institutional Change. Cambridge: Cambridge University Press. Guha-Khasnobis, B., Kanbur, R., & Ostrom, E. (Eds.). (2006). Linking the Formal and Informal Economy: Concepts and Policies. Oxford: Oxford University Press. Misztal, B. (2002). Informality: Social theory and Contemporary Practice. Routledge. North, D. (1990). Institutions, Economic Theory and Economic Performance. Institutions, Institutional Change and Economic Performance. New York: Cambridge University Press. | |||||||||||||
Essential Reading / Recommended Reading Recommended Readings Arias, O., Fajnzylber, P., Maloney, W., Mason, A., Perry, G., & Saavedra-Chanduvi, J. (2007). Informality: Exit and Exclusion. Washington: The World Bank. Harris, J. (2006). Power Matters: Essays on Institutions, Politics, and Society in India. New York: Oxford University Press. Mehta, P. B., & Kapur, D. (2005). Public Institutions in India: Performance and Design. New Delhi: Oxford University Press. Nayyar, D. (Ed.). (2002). Governing Globalization: Issues and Institutions. Oxford University Press. Oviedo, A. M. (2009). Economic Informality: Causes, Costs, and Policies: A Literature Survey of International Experience. Country Economic Memorandum (CEM). | |||||||||||||
Evaluation Pattern Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BECH191B - ECONOMICS OF CORRUPTION (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. This course will:
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Course Outcome |
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By the end of the course, students will be able to: |
Unit-1 |
Teaching Hours:15 |
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Corruption, Poor Governance and Institutional Structure
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Causes and Consequences of Corruption: What do we know from a cross-section of countries?, Democratic Institutions and Corruption: Incentives and Constraints in Politics, Bargaining for Bribes: the Role of Institutions | |||||||||||||
Unit-2 |
Teaching Hours:15 |
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Corruption and the Private Sector
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The Privatization of Rent-Generating Industries and Corruption; Corruption in Private Sector, Why the private sector is likely to lead the next stage in the global fight against corruption. | |||||||||||||
Unit-3 |
Teaching Hours:15 |
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Tackling Corruption
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Corruption and Policy Reform; Anti-Corruption Authorities: An Effective Tool to Curb Corruption? Corruption and Competition: Fair Markets as an Anticorruption Device | |||||||||||||
Text Books And Reference Books:
Auriol, E., & Straub, S. (2011). Privatization of Rent-generating Industries and Corruption. In S. Rose-Ackerman & T. Søreide, (Eds.). International Handbook on the Economics of Corruption, (Vol. 2). Cheltenham: Edward Elgar Pub. Burger, E. S., & Holland, M. S. (2006). Why the private sector is likely to lead the next stage in the global fight against corruption. Fordham International Law Journal, 30, 45. Cartier-Bresson, J. (2000). Economics of corruption. Organisation for Economic Cooperation and Development. The OECD Observer, (220), 25. Jain, A. K. (2001). Corruption: A Review. Journal of Economic Surveys, 15(1), 71-121. Jain, A. K. (Ed.). (2012). Economics of Corruption (Vol. 65). Springer Science & Business Media. Meschi, P. X. (2009). Government Corruption and Foreign Stakes in International Joint Ventures in Emerging Economies. Asia Pacific Journal of Management, 26(2), 241-261. Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, Resources, and Entry Strategies in Emerging Economies. Strategic Management Journal, 30(1), 61-80. Nowakowski, K. (2010). Corruption in Private Sector.Economics and Law, 6(1), 345-360. Rose-Ackerman, S. (1975). The Economics of Corruption. Journal of Public Economics, 4(2), 187-203. Uhlenbruck, K., Rodriguez, P., Doh, J., & Eden, L. (2006). The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies. Organization Science, 17(3), 402-414. | |||||||||||||
Essential Reading / Recommended Reading The readings mentioned as essential are to be followed. | |||||||||||||
Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BEN121 - LANGUAGE IN CONTEXT-I (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is an attempt by the English Studies, School of Business Studies and Social Sciences, Christ University to recognise and bring together English language in context i.e., in a natural way through the contents that are important not only to self but also to society. The course titled Language in Context aims to familiarise the first year students of Business Studies (Honours & Tourism) with literatures in varieties of forms, thereby, enabling them to learn more about culture, ethos contemporary societies through writings from different regions. We have tried in our little way to represent the world through sensible expressions in the form of short stories, poems, essays, videos and blogs. This course is designed to impart the linguistic skills of the student as well. The course consists of four units such as Society and Self, Democracy and Dissent, Equity and Equality, and Ecological Care and Concerns. Each unit is composed of an essay, poem, short story, blog posts, graphic essay and comics related to identified areas. It is aimed at improving student’s linguistic skills that can help them to take leap from textbooks to news paper or full length novels. The contents of the course carry the message of ethical concerns that the future business entrepreneurs are supposed to equip themselves with for a progressive and equitable society. The various texts across the two semesters deal with various social, economic and political issues that are relevant to modern day world and it helps us to negotiate with everyday situations in a more proactive way. The various short stories and poems touch upon questions of self and identity, human interactions and social relationships sometimes in a straightforward manner, sometimes in an abstract way. But all of them, be it in the manner of their writing or the themes they deal with or the ideologies that govern them are quintessentially contemporary in ethos, sense and sensibility, whether written by Indians or authors from other parts of the world. Pedagogy: The teachers in charge of taking this course to the class are not only expected to elaborate, discuss and deliberate upon the topics given as a part of this course but are also expected to incorporate passive grammar and vocabulary development instructions as deemed fit according to the needs of the learners.
Course Objectives: The course aims to inculcate in students:
• An understanding of English language through contexts. • An ability to discern different challenges that our society is facing now. • Facilitate acquisition of vocabulary, grammar, and discourse. • Integrate grammar and vocabulary skills to facilitate contextual understanding.
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Course Outcome |
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Learning Outcomes: After the completion of the course, the students will be able to: • Read and appreciate simple as well as complex essays or poems in English. • Creatively write about the concerns and care they have for society and self. • Speak on the topics that address the common people’s concerns. • Apply reading and critical thinking skills in contextual meaning comprehension • Apply reading, writing, listening and speaking skills within the context of the topics studied
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Unit-1 |
Teaching Hours:10 |
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Society and Self
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Introducing the idea of individual as self and his/her inextricable link with the society. The problems one encounters as part of his/her societal interaction. Moreover, the texts also look at the ‘becoming’ process within the individual which comes as result of such interactions and interventions. • Subroto Bagchi (2006): Go Kiss the World (IIM B, Inaugural Speech) • Sushrut Jadhav et. al. (2015): Mental Health in India: Ecologies of Suffering ‘New’ Caste https://psmag.com/news/how-english-creates-a-new-caste-system-in-india • Linda Pastan: Girl Leaving Home (Cycle: Slam poetry at UnErase Poetry)
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Unit-2 |
Teaching Hours:10 |
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Democracy and Dissent
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Looking at the societal set up based on the discourse of consent and dissent. The texts selected, creates a platform for the students to ponder on practices which they found intelligently or contradictorily placed within the democratic fabric they follow. • Amartya Sen: Democracy as Public Reason (Essay) • Naomi Shihab Nye: To Any Would-Be Terrorists (Letter) • Thangjam Ibopishak: I want to be Killed by an Indian Bullet (Poetry) • Santosh Desai: The Death Penalty as a sign of the times? (Essay) • O. Henry: The Cop and the Anthem (Short Story) | |||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Equity and Equality
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Throwing more light on dissent and the nature of its evolution. The texts deliberate more specifically on the sections within the democratic set up, who still are designated as beings belonging to the periphery. • Manjushree Thapa: Women Have No Nationality (Essay) • Noam Chomsky (2015): One Day in the Life of a Reader of the New York Times https://chomsky.info/20150406/ Or • Noam Chomsky (2015): We Are All … Fill in the Blank https://chomsky.info/20150110/ • Can ‘Castelessness’ fix caste? EPW Engage Infographic based on Satish Deshpande’s Caste and Caste and Castelessness: Towards a biography of ‘General Category’ • Hansda Sowvendra Shekhar (2017) November is the Month of Migrations (Story) | |||||||||||||||||||||||
Unit-4 |
Teaching Hours:15 |
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Ecological Care and Concerns
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This unit deals with environmental issues and its place in contemporary deliberations. The texts selected envisages a serious and thought provoking debates on ecological issues from different precepts ranging from social, political, economical and individual. • In Harmony with mother Nature: Narendra Modi • https://www.thehindu.com/opinion/op-ed/in-harmony-with-mother-nature/article25115350.ece • Poem: Susan Briante (2018) 13 Questions for the Next Economy https://www.poets.org/poetsorg/poem/13-questions-next-economy • Kanishk Tharoor (2016) Swimmer Under the Stars (Story) | |||||||||||||||||||||||
Text Books And Reference Books: Compilation | |||||||||||||||||||||||
Essential Reading / Recommended Reading Compilation | |||||||||||||||||||||||
Evaluation Pattern
CIA - Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BENG191 B - GLOBAL ETHICS FOR CONTEMPORARY SOCIETIES (2020 Batch) | |||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This course will introduce students to the major theoretical and applied debates as well as major moral puzzles and challenges in the field of global ethics. Ethics is gaining ground as an important humanities intervention in a fast-changing world. A course one thics is often an added advantage for students as it helps them shape a socially awre perspective of the social reality. Drawing on interdisciplinary perspectives and thematic issues in the fields of international politics, business, communications and law, the course will challenge students to reflect on major ethical theories and traditions as well as core problems such as corporate governance, global distributive justice, the ethics of making and sustaining peace, media ethics and legal dimensions of ethics. By combining the works of both classic and contemporary philosophers with contemporary applied global issues, students will be able to critically reflect on fundamental normative questions from an interdisciplinary perspective and reflect on the rights, responsibilities and challenges of ‘good global citizenship’. Learning Objectives: On completing the course, students will be able to: ● Open-mindedly consider different viewpoints in moral controversies. ● Identify the strengths and weaknesses of different philosophical and popular arguments on the various topics. ● Demonstrate understanding of the major moral philosophical approaches and techniques in moral reasoning. ● Formulate and critically assess personal positions/convictions. |
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Course Outcome |
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At the completion of this course, the students would be able to: |
Unit-1 |
Teaching Hours:5 |
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Introduction
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Global Ethics: Conceptual Definitions, Historical Origins & Present Challenges Introduction to the course Ethics, Morals and Values Cultural Relativism vs Universalism (case study) | |||||||||||||
Unit-2 |
Teaching Hours:10 |
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Ethical Theories
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Rationalist Ethical Theories Contractualist ethics Deontological Ethics Utilitarian Ethics Discourse ethics, Alternatives to Ethical Rationalism Virtue Ethics Feminist & Care Ethics Postmodernist Ethics | |||||||||||||
Unit-3 |
Teaching Hours:10 |
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Applying Ethical Theories
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Ethics of International Aid and Development: Humanitarian Aid in Conflict Zones Global Distributive Justice and Global Poverty: Models for International Economic Justice Ethics of War: Torture in Abu Ghraib (Case Study) | |||||||||||||
Unit-4 |
Teaching Hours:10 |
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Ethics of Making and Sustaining Peace
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Rohingya Issues: Are humanitarian interventions justified? The case study of Myanmar/Burma Global Environmental and Climate Ethics: Trade Agreements and Global Environmental Ethics Global Business Ethics and Arms Trade: The Ethics of Capitalism (Film Inside Job) | |||||||||||||
Unit-5 |
Teaching Hours:10 |
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Ethics of International Law
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Natural Resources Extraction from the Kimberley process towards universal legislation (Movie: Blood Diamond), Global Journalism Ethics, Digital Media Ethics and Whistleblowing Practices: Snowden and Whistleblowing Ethical Implications of Emerging Technologies: Genetics, stem cell and embryo research: Embryo research and women’s rights | |||||||||||||
Text Books And Reference Books: Hutchings, K. (2010) Global Ethics. An Introduction, Polity: Cambridge
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Essential Reading / Recommended Reading Copp, D. (ed.) The Oxford Handbook of Ethical Theory, Oxford: OUP Graham, G. (2008) Ethics and International Relations, 2nd Edition. Malden, MA: Blackwell. LaFollette, H. (ed.) (2003) The Oxford Handbook of Ethical Practice, Oxford: OUP | |||||||||||||
Evaluation Pattern Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BENG191A - READING TECHNOLOGY IN/AND SCIENCE FICTION (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This common core course aims to provide a basic introduction to understanding the discourses of science and technology as represented in select science fiction. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and human condition may choose this course. Objectives:
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Course Outcome |
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At the completion of this course, the students would be able to: |
Unit-1 |
Teaching Hours:5 |
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Introduction
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This unit will provide students a basic overview of science fiction through some critical and conceptual lens. The New Critical Idiom Series, Science Fiction, would be used here to introduce aspects of SF to students. Locating the interdisciplinarity of the domain would be central in this module. Reference material would be handed out by the course instructor. | |||||||||||||
Unit-2 |
Teaching Hours:10 |
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Negotiating ?Reason?
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This unit will raise crucial debates in and around questions of ‘science’ and ‘reason’. The unit will also help students recognize the importance of raising these questions from various disciplinary points of view, an important one being philosophy. · Isaac Asimov short story “Reason” · Select Episodes of the series Stranger Things · The Matrix | |||||||||||||
Unit-3 |
Teaching Hours:15 |
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SF and technology
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This unit will engage with how technology becomes a crucial part of negotiating SF. What are the fundamental concerns that Sf raises regarding technology and the human condition? How does technology come to be framed within SF? How is gender and sexuality framed within discourses of SF? How does SF address the anxieties of technology and future would be some of the questions engaged with here. Any one of the following novels may be taken up for discussion along with the viewing suggestion given below. · Aldous Huxley Brave New World · William Gibson, Neuromancer · Margaret Atwood, Oryx and Crake · “Hated in the Nation” from Black Mirror Season 3
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Unit-4 |
Teaching Hours:15 |
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Indian Science Fiction
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This unit will engage with the science fiction in the Indian context. One of the main points of discussion would be to understand how Indian SF writers have engaged with tropes of SF that we are familiar with and what kind of an ‘India’ is imagined thereof which has implications socially, politically and culturally. · Vandana Singh “Delhi” Sumit Basu Turbulence | |||||||||||||
Text Books And Reference Books: Compilation | |||||||||||||
Essential Reading / Recommended Reading Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies.No. 78, Vol. 26, 1999. Bell, David and Barbara M. Kennedy. Eds. The Cybercultures Reader. Routledge, 2000. (Excerpts) Carey, Peter. What is Post-humanism? Minneapolis, University of Minnesota Press, 2010. | |||||||||||||
Evaluation Pattern Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BHIS191A - ENCOUNTERING HISTORIES: THE FUTURE OF THE PAST (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: The influence and presence of the past is felt everywhere and every day in our lives. Movies, newspapers or the internet bombard us and expose us to the past – both familiar and unfamiliar. However, the barrage of information and the forces of globalisation have led to increasing questions on the relevance and the value of the past – indeed a denial even. This course will engage the students with the myriad ways in which the past, though no longer present – is a presence in our lives today. It will introduce the students to think historically, relate to their memories of their own past and make them aware of the multiple perspectives which will enable them to read, write and reflect on the past; or in other words, make history. This course will introduce students to the methodological and theoretical questions that animate and inform the practice of history. How do professional historians work? What is their goal? How do they locate and analyze source materials? What kinds of arguments do historians try to make? How, ultimately, is history produced? This course will ask how (or whether) historians’ particular sources – and their location in the archives – can give voice to the ordinary and of things ‘past’. Moreover, the course will address how the advent of the information age impact upon the historians’ profession by exploring how modern technology – whether film, photography, or the internet – changed the way historians work and address their audience. Course Objectives:
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Course Outcome |
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Unit-1 |
Teaching Hours:10 |
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The Many Pasts
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a) Doing History - The Place of the Past. b) Facts, Fiction and Lies: Interrogating evidence - paintings, films, novels.
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Unit-2 |
Teaching Hours:15 |
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The Use and Abuse of History
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a) Voice and the Subject: Narratives and Counter-narratives – Winston Churchill, Velupillai Prabhakaran, Pirates of the Caribbean, Tom and Jerry b) Locating the Popular: Historical Fiction or Fictionalised History– Exploring the Fantasy Worlds of Ice Age, Hogwarts, Narnia, Westeros and Middle-earth. c) The Past Today: The Ayodhya Debate and the Ram Janmbhoomi issue, Dwarka, Kapilavastu. d) Historical Monuments and their Authorship/Ownership: The Temple Mount and Taj Mahal. | |||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Locating Sources: The Historian's Voice
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a) History and the Visual: Photography, Film and the Image – Gladiator, Schindler’s List, 300, Gone with the Wind, Jodha Akbar and Mohenjo Daro b) Historical Re-enactments? Light and Sound Shows at Golconda, Red Fort and Khajuraho.
c) Alternate Histories: Oral Histories, Sports Histories, Graphic Novels, Caricatures and Political Cartoons. | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Memory, Commemoration, and Silence
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a) Memory and History: Power and the Production of History –Museums and Memorials. b) ‘Truth’ and ‘myth’: History as Conspiracy – Insider and Outsider Perspectives – the Aryan Debate, Hindutva Ideology and Neo-Nazis. c) Private Lives and Public Affairs: The British Monarchy, the Nehru-Edwina Affair.
d) Suppressing the Text: State Secrets and Declassification – Wikileaks and the Netaji Files. | |||||||||||||||||||
Text Books And Reference Books: · Davis, Natalie Z. 1981. The Possibilities of the Past, Journal of Interdisciplinary History, Vol. 12, No.2, The New History: The 1980s and beyond II, pp. 267-275. | |||||||||||||||||||
Essential Reading / Recommended Reading · Banerjee, Sumanta, 2003. Ayodhya: A future bound by the past, Economic and Political Weekly, Vol. 38, No. 27, pp. 2795-2796. | |||||||||||||||||||
Evaluation Pattern CIA - Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BMED191A - MEDIA LITERACY (2020 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: Media literacy is designed to help students develop an informed and critical understanding of the nature of an ever expanding and increasingly dominating mass media –as information sources, as entertainment, and as an industry–as well as to examine, interpret, and evaluate the messages contained within, and their social, cultural and political implications. This course exposes the student to the base complexities of media literacy, develop critical thinking skills, the provides the methods of analysis necessary to interpret media content as well as methods of critical writing appropriate to media analysis.
Course Objectives:
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Course Outcome |
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Unit-1 |
Teaching Hours:15 |
Introduction to Media Literacy
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Unit-2 |
Teaching Hours:15 |
Approaches to Media Literacy
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Unit-3 |
Teaching Hours:15 |
Media Analysis
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1: Submissions for 20 marks Mid Semester Submission: 25 marks CIA 3: Submissions 20 marks End Semester Submission: Submission for 30 marks
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BMED191B - UNDERSTANDING THE VISUAL LANGUAGE OF CINEMA (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Cinema emerged as a major form of entertainment in the 20th century. Ever since its invention it has striven to captivate people and has evolved as a means for people to engage with themselves as well as the world. Over the years it has also evolved a language of its own.This course would provide students a thorough knowledge of the conceptual and practical aspects of storytelling in films. cinematography through engagement with works of eminent cinematographers from around the world.
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Course Outcome |
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To appreciate cinematography and understand its technicalities To understand the basic design and concepts of cinematography. To appreciate the importance of cinematography in cinema To familiarize with concepts of effective storytelling |
Unit-1 |
Teaching Hours:10 |
Introduction to the language of cinema
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Cinematography as an art; Art of visual storytelling; Evolution of cinematography; Eminent cinematographer’s from world cinema; Cinematography and effective storytelling. | |
Unit-2 |
Teaching Hours:15 |
The Cinematographer?s medium and Tools
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Light , Camera, Lenses, Basics of Lighting; Various types of light sources and their practical application;Colour temperature, Lens Choice, Lens filters, Exposure/F‐Stop/Shutter/ISO; Depth of field Camera operating; Hands‐on introduction to camera equipment | |
Unit-3 |
Teaching Hours:10 |
Visualising and Shot Design
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Composition & Framing; Types of Shots; Shot design for single camera and multi camera productions | |
Unit-4 |
Teaching Hours:10 |
Camera Placement and Movement
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Camera Placement -how does it affect the meaning; Motivated Camera Movement. | |
Text Books And Reference Books: Block, B. (2013). The visual story: Creating the visual structure of film, TV and digital media. Routledge.
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Essential Reading / Recommended Reading Alton, J. (2013). Painting with light. Univ of California Press. | |
Evaluation Pattern CIA 1: Submissions for 20 marks Mid Semester Submission: 25 marks CIA 3: Submissions 20 marks End Semester Submission: Submission for 30 marks | |
BPOL191A - PEACE AND CONFLICT MANAGEMENT (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course views conflict as an ever-present component of any decision-making environment, including Planning and Public Administration and International Relations. It offers tools for: understanding the nature of conflict at different levels and of individual and joint decision-making processes; devising individual and group strategies that minimize the destructive consequences of conflict; and, identifying solutions satisfactory to all involved. Some conflict-related concepts and processes are general and context-free, while others are specific to the planning and policy fields. Some simulation games and cases, and the students' reaction to them, will provide the basis for class discussions about the nature of various decision mechanisms and the role of perceptions in managing conflicts. The course introduces students to the key concepts and theoretical approaches employed to explain and understand conflict, and the range of policies and practices that seek to manage, resolve and transform conflicts. Case studies from South Asia and the rest of the world are used to provide empirical illustrations in class. Students will be invited to analyze the successes/failures of different techniques employed by peace activists, policy makers, and peace research scholars. The final weeks of the course, this will be dedicated to examining challenges in contemporary conflict resolution. In addition to regular classes, students are also expected to attend specialized workshops organized for this course on the following themes: nonviolence (by an invited expert, tbc) negotiation and mediation (simulation exercise), and gender and peacebuilding. Course Objective ● To provide a systematic introduction of concepts, theories and practices, with a focus on equipping students with toolkits of handling conflict and negotiation. ● To make students understand the mechanism of creating values and achieving integrative negotiation outcomes. ● To take an informed stand on the debates over the main ideas that constitutes the fields of conflict management and peace. |
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Course Outcome |
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● To understand the importance of and the ability of using communication and information exchange in conflict and negotiation contexts ● To provide a global outlook with comfort and competence in handling conflicts with employers, colleagues, customers, business partners, and clients from different cultural/country backgrounds. ● Students will also critically assess the study of conflict management and peace studies and will analyze how this subject has prompted enormous scholarly debate and disagreement both in history and other fields. |
Unit-1 |
Teaching Hours:9 |
Introduction
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The Nature and Origins of Conflict: How and Why People Conflict, Differences, diversity and opportunity Conflict: Meaning, Nature and types and levels of conflict, Violent and Non-Violent Conflicts Conflict Mapping and Tracking Conflict Management and Conflict Resolution | |
Unit-2 |
Teaching Hours:12 |
Conflict Management
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A Holistic Approach to Conflict Management Conflict Prevention and Preventive Diplomacy Conflict Prevention and Early Warning Stages in Conflict Management | |
Unit-3 |
Teaching Hours:12 |
Peace building
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Understanding Peace Process Stages in the Peace Process Peacemaking, Peacekeeping and Peacebuilding Negotiation and Mediation Arbitration and Adjudication | |
Unit-4 |
Teaching Hours:12 |
Challenges for conflict management
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Variation in Contexts: Culture, Religion and Identity Contemporary Challenges: (1) Terrorism; (2) Environmental Conflicts Prospects for Conflict Resolution | |
Text Books And Reference Books: Baker, D. P. (2010). Conflict management for peacekeepers and peacebuilders: by Cedric de Koning and Ian Henderson Galtung, Johan (1969), “Violence, Peace, and Peace Research”, Journal of PeaceResearch, 6(3): 167-191. Bajpai, Kanti (2004), “A Peace Audit on South Asia”, in RanabirSammadar (ed.) Peace Studies: An Introduction to the Concept, Scope, and Themes, New Delhi: Sage. Pammer, W. J., & Killian, J. (Eds.). (2003). Handbook of conflict management. CRC Press. Fischer, R., Ury, W., & Patton, B. (1981). Getting to yes. Negotiating Agreement Without Giving in. | |
Essential Reading / Recommended Reading Bercovitch, Jacob and Richard Jackson (2009), Conflict Resolution in the Twenty-firstCentury: Principles, Methods and Approaches, Ann Arbor (MI): University of MichiganPress. Levy, Jack S. (2007), “International Sources of Interstate and Intrastate War”, in Chester Crocker et al. (eds.) Leashing the Dogs of War, Washington DC: USIP. Menon, Ritu (2004), “Doing Peace: Women Resist Daily Battle in South Asia”, in Radhika Coomaraswamy and DilrukshiFonseka (eds.), Peace Work: Women, Armed Conflict and Negotiation, New Delhi: Women Unlimited. Zartman, I. William (2001), “Preventing Deadly Conflict”, Security Dialogue, 32(2): 137-154. Ramsbotham, Oliver et al. (2011), Contemporary Conflict Resolution, 3rd Edition, Cambridge and Malden (MA): Polity | |
Evaluation Pattern CIA - 25 Mid sem - 25 End sem - 50 | |
BPOL191B - GLOBAL POWER POLITICS (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description The global balance of power is changing dramatically. As the world seems to be moving away from American Hegemony, the question of where power lies in global politics is becoming ever more significant. Great powers remain as the critical actors in the international system and the nature of the international order is determined by their interactions in war and peace. This course focuses on the transformation of the global power politics particularly focusing on the power shifts in the post-cold war international system. The course will also introduce students to the emergence of new powers such as China, India, Brazil and South Africa and the changing dynamics of the international system. The course will examine whether great powers can cooperate in addressing the consequential challenges in the new century; climate change, nuclear proliferation, refugee crisis, international terrorism and other issues. The course will also examine the competition among the great powers in the South and East China Sea, and the West Asian region. Course Objectives: The Course introduces the students to some of the key concepts of international relations, theories of international relations and key issues pertaining to great power politics in the twenty first century. It provides the overview of the dynamics of strategic interaction between great powers and focus on great power competition during World Wars, Cold War period and the post Cold War period. The purpose of this course is to develop an understanding of the great power dynamics, the use of power by great powers in international relations. |
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Course Outcome |
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The course will help students to develop a good overview of the major contemporary challenges and issues in the Global politics. The course will demonstrate to explain the role of power in international relations. Students will develop an understanding of global power politics in the twenty first century. |
Unit-1 |
Teaching Hours:9 |
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Introduction to International Relations
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International Relations: Meaning, nature and scope of international relations; Key Concepts of International Relations: Sovereignty, Anarchy, Balance of Power, National Power, Security and Globalization. | |||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Theorization of Great Power in International Relations
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Theories of International Relations: Realism (Classical Realism and Neo-Realism), Liberalism (Neo-Liberalism), Constructivism. | |||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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Great Power Politics in the Cold War era
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First World War, Second World War: Causes and Consequences, dynamics of strategic interaction between the great powers including the alliances, Inter war period (multipolarity), the Cold War (bipolarity) and the post-Cold War period (unipolarity). | |||||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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Globalization and Great Power Politics
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Power shifts in the post Cold War international system, Emergence of new powers (rise of China and India as a challenge to the west), Great Powers; traditional and non-traditional security threats, Great Power Politics in the 21st century. | |||||||||||||||||||||
Text Books And Reference Books: Baylis and Smith (eds) (2014), ‘The Globalization of World Politics’. Sixth edition, New York: Oxford University Press. Ikenberry, G. John, Ed. 2002. America Unrivaled: The Future of the Balance of Power, Ithaca, NY: Cornell University Press. Barry Buzan and Ole Weaver (2003), ‘Regions and Powers: The structure of International Security’ Cambridge.
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Essential Reading / Recommended Reading John J. Mearsheimer, The Tragedy of Great Power Politics, updated ed. (New York: Norton, 2014). William C. Wohlforth, “The Stability of a Unipolar World,” International Security 24.1 (Summer 1999): 5-41. | |||||||||||||||||||||
Evaluation Pattern CIA-Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BPOL191C - FUNDAMENTALS OF PUBLIC POLICY (2020 Batch) | |||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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According to one definition, the domain of public policy covers everything that the governments decide to do or not do. In present times, though forces of market and globalization are exerting pressure on the state to cede ground, yet the institution of state is increasing its powers, intervening in newer areas giving greater significance to the sub discipline of public policy. The popularization of new research methods and techniques in the area of policy research and evaluation, and the increasing demand for precise, workable policy solutions for the world’s problems is further increasing relevance and legitimacy of policy sciences. This course tries to introduce the students to the world of policy sciences, how public policy emerged, what is its nature, scope, approaches and models. It also tries to make them understand the complex stages and requirements of policy making process and its evaluation. It will also acquaint them with the public policy universe in India, its rules, players, achievements and challenges. Course Objectives The objectives of offering this course are: To introduce students to the world of public policy To make them see its relationships to problem solving, government institutions and the people To make students understand the relevant debates, issues, challenges and applications of the domain of public policy |
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Course Outcome |
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At the end of the course, a student should be able to: Understand the evolution and development of the field of public policy Know about its fundamental features, aspects, approaches and their applications Understand how policies are designed, implemented and evaluated, with specific focus on India’s policy scene |
Unit-1 |
Teaching Hours:12 |
Introduction to the World of Public Policy
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Evolution, Nature, Scope Approaches and Models on Policymaking Policy Design, Tools and Decision Making | |
Unit-2 |
Teaching Hours:12 |
Stages, Processes and Institutions of Policy Making
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The Processes and Stages of Policy Making Policy Implementation Institutions and Non- Institutional Players with Special Reference to India | |
Unit-3 |
Teaching Hours:11 |
Policy Analysis and Evaluation
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Policy Analysis: Tools, Approaches and Models Policy Evaluation: Methods and Significance | |
Unit-4 |
Teaching Hours:12 |
A Sector wise Analysis of Public Policies in India
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Environmental Sector Economy Education, Health and General Welfare | |
Text Books And Reference Books: Chakrabarty, Bidyut and Chand, Prakash, 2016. Public Policy: Concept, Theory and Practice, New Delhi: Sage. Sapru, Radhakrishnan, 2017. Public Policy: A Contemporary Perspective, New Delhi: Sage. Chakrabarti, Rajesh and Sanyal, Kaushiki, 2018. Public policy in India, New Delhi: OUP. | |
Essential Reading / Recommended Reading Hammersley, Martin, 2013. They Myth of Research Based Policy and Practice, London: Sage. Goodin, Robert E., Moran, Michael and Rein, Martin (eds.), 2008. The Oxford Handbook of Public Policy, New Delhi: Oxford University Press Banerjee, Abhijit V. and Duflo, Esther, 2013. Poor Economics, Noida: Penguin. | |
Evaluation Pattern CIA 1 - 20 Marks Mid sem - 25 Marks CIA 2 - 20 Marks End sem - 30 Marks Attendance - 5 Marks | |
BPSY191A - SCIENCE OF WELLNESS (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:03 |
Course Objectives/Course Description |
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This course heralds the emergence of a new field of science that endeavours to understand how individuals and societies thrive and flourish, and how this new knowledge can be applied to foster happiness, health and fulfillment. Taking a dynamic, cross-disciplinary approach, the course explores the most promising routes to well-being, derived from the latest research in psychology, neuroscience, economics, and the effects of our natural environment. The course provides an overview of the latest insights and strategies for enhancing our individual well-being, or the well-being of the communities in which we live and work, 1. Understand the evolution and development of health and well-being 2. Develop a holistic approach to living life well. 3. Create optimal programs for individuals and populations. |
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Course Outcome |
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Unit-1 |
Teaching Hours:15 |
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Introduction to Well-Being
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Well being as a concept, happiness, and subjective well-being, Expanding the repertoire of positive emotions: The broaden-and-build theory of positive emotions; Relationship with reality and its role in the well-being of young adults; Increasing happiness in life, Positive mental health in individuals and populations | |||||||||||||||
Unit-2 |
Teaching Hours:15 |
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Well-being across life-span
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Living well at every stage of life: Resilience in childhood, positive youth development, life tasks of adulthood and successful aging; Role of meaningful relationships: infant attachment, adult attachment, love and flourishing relationships; Seeing the future through self efficacy and optimism; Role of Self efficacy in life arenas, learned optimism. | |||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Socio-cultural and Economic Considerations
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The relevance of subjective well-being to social policies: optimal experience and tailored intervention; The social context of well-being; Does money buy happiness?; A well-being manifesto for a flourishing society. | |||||||||||||||
Text Books And Reference Books: Huppert, Baylis, & Keverne (2005). The Science of Well-Being. Oxford University Press. Synder, & Lopez (2007). Positive Psychology. New Delhi: Sage Publishing House | |||||||||||||||
Essential Reading / Recommended Reading Coan, R. W. (1977). Hero, artist, sage, or saint? A survey of what is variously called mental health, normality, maturity, self-actualization, and human fulfillment. New York: Columbia University Press. Boniwell, I. (2012). Positive Psychology In a Nutshell: The Science of Happiness (3rd edition). London: Mc Graw Hill. Bradburn, N. M. (1969). The structure of psychological well-being. Chicago, IL: Aldine. | |||||||||||||||
Evaluation Pattern
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BPSY191B - ADVERTISEMENT PSYCHOLOGY (2020 Batch) | |||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Advertisement psychology is a branch of psychology which studies the pattern of responses by the human system to advertisement stimuli. Advertising is the art of influencing human behaviors to buy certain products. Recently advertisers are discovering the need to know the facts which psychology can give about what attracts attention, what sticks in memory, what gives a pleasant impression, what persuades and what leads to the act of purchase. The field helps marketers and copyrighters to prepare effective advertisements.
Course Objectives At the end of the course, students will be able to: 1. Understand the historical and scientific origin and development of the field. 2. Learn the cognitive, affective and behavioural responses to the advertisement stimuli. 3. Develop the skills to evaluate effectiveness of advertisements from psychological perspectives. |
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Course Outcome |
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At the end of the course, students will display: 1. To apply the psychological perspectives of advertisements in the real life setting. 2. To integrate different domains such as cognitive, affective and behavioral responses in the field of advertisement. 3. To develop the ability to make applications based on understanding of marketing strategies. |
Unit-1 |
Teaching Hours:15 |
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Unit I: Introduction to advertisement psychology
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Introduction to advertisements; its objectives and importance; Types and forms of advertising; Effects of advertisements - a psychological perspective; Classic and contemporary approaches of classifying advertisement effectiveness. | |||||||||||
Unit-2 |
Teaching Hours:15 |
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Unit II: Cognitive processing of advertisements
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Influence of advertisements on buying behaviors; Dynamics of Attention, Comprehension, Reasoning for advertisements; Attitudes and attitude changes with the influence of advertisements; Principles of persuasion and attitude change; Achieving advertisement compliance without changing attitude. | |||||||||||
Unit-3 |
Teaching Hours:15 |
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Unit III: International Advertising and Creating Brand
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Emergence of International Advertising; Advertising in Multicultural Environment; Ethics in Advertising; Integrated marketing communication and marketing mix. | |||||||||||
Text Books And Reference Books: Fennis, B. M., & Stroebe, W. (2015). The Psychology of Advertising. New York: Psychology Press. Andrew,A. Mitchell. (1993).Advertising Exposure, Memory and Choice.Lawrence Erlbaum Associates. Hillsdale, NJ. | |||||||||||
Essential Reading / Recommended Reading Linda, F. Alwitt& Andrew, A. Mitchell. (1985).Psychological Processes and Advertising Effects: Theory, Research, and Applications. Lawrence Erlbaum Associates. Hillsdale, NJ. London. Rolloph, M.E. & Miller, G.R. (Eds) (1980).Persuasion: New Directions in Theory and Research.Sage. N.Y. Eddie. M. Clark, Timothy.C. Brock,& David W. Stewart. (1994).Attention, Attitude and Affect in Response to Advertising. Lawrence Erlbaum Associates. Hillsdale, NJ. | |||||||||||
Evaluation Pattern
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LAN121 - DEVELOPING FLUENCY AND CLARITY IN ENGLISH FOR BUSINESS (2020 Batch) | |||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is designed for students to work with using English to help build business contexts for students business studies. This course introduces students to read and write for Business Studies. Since the discipline of Business uses specific registers and contexts to create content for English. The course is divided across three genres – Cases, Critiques and Essays and draws from the British Council’s course on Writing for Business’. The course instructors will put together a set of cases and contexts at the beginning of the semester drawing from the contemporary business climate and those would be discussed across the course.
Course Objectives: The course aims to develop reading, writing and critical thinking practices in students specifically from a business context. The course aims to establish the nuances of reading and writing as central |
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Course Outcome |
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At the end of the course, the student should be able to: 1) Recognise, appraise, evaluate cases 2) Develop critiques, and write essays 3) Analyse a case and arrive at structural modes through which problems can be solved in the case 4) Deploy critical tools to identify object of study, construct arguments after evaluating the object, and provide a point of view to support claims made. Skills to be developed: 1. Reading Skills 2. Writing Skills 3. Argumentation skills 4. Analytical and Problem Solving Skills 5. Critical thinking Skills |
Unit-1 |
Teaching Hours:15 |
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Cases (Level of Knowledge: Basic)
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This unit will introduce students to ‘cases’ as a form of writing that helps locate significant business ideas, problems that require critical thinking and analysis. Students will be introduced to a variety of cases and taught how to read a case, break the various elements of a case down, analyse them and synthesise the ideas. Skill Focus: · Note Taking · Summarizing a text · Understanding how ideas in a text are linked · Locating and positioning speaker emphasis | |||||||||||||||||||||||
Unit-2 |
Teaching Hours:15 |
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Critiques (Level of Knowledge: Intermediate)
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This unit will introduce students to a range of readings that will help locate critiques through an analytical mode of reading business material. The unit will be geared towards enabling a critical thinking in students through a reading of the central ideas of the text/context chosen. Skill Focus: · Recognising the writer’s stance · Locating key information in complex sentences · Inferring implicit ideas | |||||||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Essays (Level of Knowledge: Advanced)
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This unit will introduce students to the advanced structures of academic writing by looking closely at essays. The unit will enable students to create essays through reading and writing. Students would be specifically reinforced about the structure of an essay, its components, locating the argument, constructing one, using sources to substantiate claims, reporting research findings etc. Skills Focus: · Paraphrasing · Expanding notes into complex sentences · Writing effective introductions/conclusions · Incorporating quotations · Writing Thesis statements · Developing research strategies | |||||||||||||||||||||||
Text Books And Reference Books: Required Reading: Readings will be provided as a compilation by the course Instructor at the beginning of the course. | |||||||||||||||||||||||
Essential Reading / Recommended Reading As per class readings directed by the instructor | |||||||||||||||||||||||
Evaluation Pattern Assessment Pattern CIA 2: Mid-semester written exam for 50 marks CIAs: Written work that tests on student’s ability to read, analyse and develop cases and essays. ESE: Written exam for 50 marks.
Testing Pattern CIA - Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BBA231 - ORGANIZATIONAL BEHAVIOUR (2020 Batch) | |||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The course focuses on the basic elements that determine human behavior in an organization. It provides the fundamentals of organizational behavior at individual, group and organization level. The course develops understanding organizational effectiveness by effectively managing its people’s behaviours at the workplace. |
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Course Outcome |
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On having completed this course student should be able to: CLO1 Demonstrate understanding of the dynamics of individual and group behavior. CLO2 Analyses the implication of human behavior in organization functioning. CLO3 Apply concepts from OB in managing human behaviours at workplace. |
Unit-1 |
Teaching Hours:8 |
Introduction to Organizational Behavior
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Meaning, Definition of Organizational Behavior, Contribution from other disciplines, OB Model, Challenges and Opportunities in organizational behavior. | |
Unit-2 |
Teaching Hours:10 |
Personality, Learning &Values
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Definition, The Big Five Model, Myers-Briggs Type Indicator, Other Personality Traits like Authoritarianism, Locus of Control, Machiavellianism, Self Esteem, Risk Taking, Self-Monitoring and Achievement Oriented. Meaning of learning; Theories of learning- Classical Conditioning, Operant conditioning, Cognitive theory, Social learning theory, Principles of learning, Schedule of Reinforcement; Importance of values- instrumental and terminal values. | |
Unit-3 |
Teaching Hours:8 |
Attitude
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Meaning, Formation of attitudes, ABC model, Function of Attitude, Cognitive Dissonance, Changing attitudes; Work Attitudes- Job Satisfaction and Organization Commitment. | |
Unit-4 |
Teaching Hours:6 |
Perception
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Meaning, Factors influencing perception, Attribution Theory, Common short cuts in judging others, | |
Unit-5 |
Teaching Hours:8 |
Group Dynamics
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Meaning and Types of groups, Stages of Group Development, Group Properties-Norms, Roles, Status, Cohesiveness, Diversity, Size; Group Decision making - Groupthink, Group Shift, Techniques. | |
Unit-6 |
Teaching Hours:10 |
Leadership
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Concept of Leadership-Trait Theories-Behavioral Theories, Ohio & Michigan Studies - Managerial Grid; -Contingency Theory-Situational Leadership and Path & Goal of leadership, Transformational, Transactional, Charismatic leaders, Ethical Leadership and Servant Leadership. | |
Unit-7 |
Teaching Hours:10 |
Organization Culture
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Definition of organizational culture-Culture as a descriptive term- Strong versus Weak culture-Culture’s Function-Creating and Sustaining culture-How employee learn culture-creating positive organizational culture. | |
Text Books And Reference Books: · Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2019), 18th Ed. Organizational Behaviour. Pearson Education Asia. | |
Essential Reading / Recommended Reading · Aswathappa, K. (2016). Organizational Behaviour(Text, Cases and Games), 12th Ed. Bangalore: Himalaya Publication. · Fred Luthans (2017). Organizational Behavior: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.Gupta, C. B. (2014). A textbook of organisational behaviour: With text and cases. New Delhi: S Chand & Company. | |
BBA232 - BUSINESS STATISTICS (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Business Statistics helps us to make business decisions under uncertainties. Such decisions must be objective and unbiased and based on quantitative data. This necessitates an analysis of data as well as understanding of statistical tools and models. With the business entities keen on making data-driven decisions it is essential for individuals working in this environment to possess skills to use appropriate statistical tools and techniques in order to make decisions backed by data. |
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Course Outcome |
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On having completed this course student should be able to: CLO 1 To apply the relevant concepts of Statistics to a given context/business scenario CLO 2 To articulate a vague business problem by analysing data through Statistical techniques CLO 3 To comprehend and interpret the results of statistical tests and make statistically relevant conclusions/decisions |
Unit-1 |
Teaching Hours:6 |
Introduction to Statistics
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Level of Knowledge: Conceptual Meaning, Definition, Features, Importance and limitations of statistics. Meaning and difference between primary and secondary data, data collection methods. Classification and tabulation of data (problems) | |
Unit-2 |
Teaching Hours:10 |
Measures of Central Tendency
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Level of knowledge: Analytical Meaning , measures of Central Tendency- Arithmetic Mean, median, mode, geometric mean and harmonic mean(only theory) and partition values- quartiles, deciles, percentiles. | |
Unit-3 |
Teaching Hours:10 |
Measures of Dispersion and Skewness
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Level of Knowledge: Analytical Meaning, Definitions, Properties of dispersion - Range ,Quartile Deviation ,Mean Deviation from Mean and Median, Standard Deviation and coefficient of variation. Skewness-meaning, difference between dispersion and skewness, Karl Pearson’s and Bowley’s measures of skewness. | |
Unit-4 |
Teaching Hours:8 |
Correlation and Regression
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Level of Knowledge: Analytical Meaning, Definition and Use of Correlation, Scatter diagram, Types of correlation Karl Pearson’s correlation coefficient, Spearman’s Rank correlation, Probable Error. Regression- Meaning and utility of Regression analysis, Comparison between Correlation and Regression, regression lines –X on Y, Yon X, Regression Equations and Regression Coefficients. | |
Unit-5 |
Teaching Hours:6 |
Time Series
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Level of Knowledge: Analytical Meaning, Components of time series, Calculation of Secular Trend-Moving Average method (2, 3, 4 & 5 years) and method of Least Squares. | |
Unit-6 |
Teaching Hours:6 |
Sampling distribution and estimation
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Level of Knowledge: Analytical Introduction to Probability, Basic Concepts of Probability, Probability Distributions – Binomial, Poisson and Normal distributions, Expected Value. | |
Unit-7 |
Teaching Hours:14 |
Introduction to Inferential statistics
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Level of Knowledge: Conceptual Introduction to testing of Hypothesis: Procedure for testing hypothesis - Setting of Hypothesis -Null and alternative hypotheses, - Computation of Test statistics, - Types of errors in hypothesis testing - Level of significance, - Critical region and value - Decision making. Test of significance for Large and small sample tests, Z and t tests for mean and proportion, one way ANOVA,( Excel) Chi-square test for goodness of fit and independence of attributes. Simple problems only. | |
Text Books And Reference Books: 1. Sharma,J.K (2014) Business Statistics 4th edition Delhi: Vikas Publishing House 2. Pillai &Bagavathi ( 2015) Statistics, S Chand
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Essential Reading / Recommended Reading 1. Levin, R. I., & Rubin, D. S. (2014). Statistics for management. Delhi: Pearson. | |
BBA233 - MACRO ECONOMICS (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: · To provide a strong base of macroeconomic principles and concepts relevant in managerial decision making. · To enable the students to apply the knowledge in managerial decision making process. To enable the students to prescribe policies in the light of changing macroeconomic scenario. Course Objectives:
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Course Outcome |
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This course intends to provide the basics of macroeconomic theory and polices in order to understand the influence of external environment in doing business. The students are expected to understand the various macroeconomic variables that determine income, output and employment |
Unit-1 |
Teaching Hours:10 |
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Measuring a Nation?s Income and Cost of Living
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Economy’s Income and Expenditure-Measurement of GDP- Components of GDP- Real versus Nominal GDP- The GDP Deflator; The Consumer Price Index (CPI)-Calculation of CPI- GDP Deflator versus CPI- Correcting economic variables for the effects of inflation- Real and Nominal Interest Rates-Limitations | |||
Unit-2 |
Teaching Hours:9 |
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Production and Growth
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Economic Growth around the world: Productivity: Its Role and Determinants-Economic Growth and Public Policy- Investment-Human Capital | |||
Unit-3 |
Teaching Hours:9 |
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Goods and Money Market
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Saving and Investment in the National Income Accounts- The Market for Loanable Funds- Policy Changes and Impact on the Loanable fund Market; Money- Meaning and Functions-Money Supply;Full Reserve Banking and Fractional Reserve Banking- Central Bank Tools of Monetary Control; Classical Theory of Inflation- Classical Dichotomy and Monetary Neutrality- Velocity and Quantity equation- Fisher Effect- Costs of Inflation. | |||
Unit-4 |
Teaching Hours:7 |
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Unemployment
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Identifying Unemployment-Labour Force- Unemployment Rate- Labour Force Participation- Types of Unemploument-Unemployment Insurance- Minimum Wage Laws. | |||
Unit-5 |
Teaching Hours:9 |
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Aggregate Demand, Aggregate Supply and Influence of Monetary and Fiscal Policy on Aggregate Demand
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Three Key Facts about Economic Fluctuations- Short run Economic Fluctuations-Aggregate Demand Curve, Aggregate Supply Curve, Two Causes of Economic Fluctuations; Monetary Policy Influence on Aggregate Demand- The Theory of Liquidity Preference; Fiscal Policy influence on Aggregate Demand- The Multiplier Effect- Crowding out effect- Stabilisation Policy; Active Versus Automatic Stabilizers | |||
Unit-6 |
Teaching Hours:8 |
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Short Run Tradeoff between Inflation and Unemployment
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The Philips Curve-Shifts in Philips Curve and the Role of Expectations-Shifts in Philips Curve and The Role of Supply Shocks; The Cost of Reducing Inflation Rational Expectations and the Possibility of Costless Disinflation | |||
Unit-7 |
Teaching Hours:8 |
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Six Debates over Macroeconomic Policy
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Economic Stabilization-Monetary vs. Fiscal Policy ; Handling Recession- Higher Spending vs. Tax Cuts; Monetary Policy-Rule vs. Discretion Based; Central Bank Goal: Zero vs. Non-zero Inflation; Government Budget- Balanced vs. Unbalanced; Tax Laws for Savings –Reformed vs. Not Reformed | |||
Text Books And Reference Books: 1. N. Gregory Mankiw (2015), Principles of Macroeconomics, 7th Edition, Cengage Learning India. | |||
Essential Reading / Recommended Reading 1. N. Gregory Mankiw (2019), Principles of Economics, 7th Edition, Cengage Learning India 2. Ackley, G. (1976) Macroeconomics, Theory and Policy, Macmillan Publishing Company, New York.
7. Keynes, J.M. (1936), The General Theory of Employment, Interest and Money, Macmillan, London H. L Ahuja (2019) Principles of Microeconomics, S Chand Publishing, New Delhi | |||
BBBA211 - EXPRESSIVE SKILLS (2020 Batch) | |||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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Course Outcome |
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On having completed this course student should be able to: CLO1 Articulate own or others’ feelings, experiences, imaginations, ideas, and opinions. CLO2 Evaluate and meet social and cultural expectations in oral and written communications pertaining to different contexts. |
Unit-1 |
Teaching Hours:17 |
Oral Expression
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Level of Knowledge: Conceptual Oral Expression – receptive vs. expressive language, thinking vs. acting skills, ideation vs. innovation, visualisation, experience sharing and storytelling, opinion and debate, negotiation and conflict resolution.
EVALUATION–I 3 Hrs Individual Activity Joy of Expression – Think of a ‘happiest moment’ in your life! Trace the history of events or surprising circumstance/s that made you feel immense joy. Note down the background details and your reactions to happiness for a short or long time. Create a visualisation chart (using creative aids) on your happiest moment. Feel the happiness again by sharing the moment and its impact upon you with your classmates. | |
Unit-2 |
Teaching Hours:13 |
Art in Writing
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Level of Knowledge: Conceptual Written Expression – formal and informal letter writing; email and text message writing; essay, report and case-study writing; creative, narrative and persuasive writing; blog and social media writing.
EVALUATION–II 3 Hrs Group Activity (3 member team) Art in Writing – A team of 3 students will be given a picture of modern art. Together they have to interpret the art and identify relationships and fine distinctions apparent or hidden. Team has to collaborate and develop a well written communication on the original meaning of the art for public dissemination. Present your team art and its meaning to the class and get feedback. | |
Text Books And Reference Books: Sakyong Mipham. The Lost Art of Good Conversation: A Mindful Way to Connect with Others and Enrich Everyday Life. USA: Harmony Books, 2017 (editions in Hardcover, Kindle, Audiobook) | |
Essential Reading / Recommended Reading 1. Kathleen Adams, Expressive Writing: Classroom and Community. Rowman & Littlefield Publishers, 2014 (editions in Hardcover, Paperback, Kindle). | |
Evaluation Pattern EVALUATION–I 3 Hrs Individual Activity Joy of Expression – Think of a ‘happiest moment’ in your life! Trace the history of events or surprising circumstance/s that made you feel immense joy. Note down the background details and your reactions to happiness for a short or long time. Create a visualisation chart (using creative aids) on your happiest moment. Feel the happiness again by sharing the moment and its impact upon you with your classmates. EVALUATION–II 3 Hrs Group Activity (3 member team) Art in Writing – A team of 3 students will be given a picture of modern art. Together they have to interpret the art and identify relationships and fine distinctions apparent or hidden. Team has to collaborate and develop a well written communication on the original meaning of the art for public dissemination. Present your team art and its meaning to the class and get feedback.
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BBBA281 - SOCIAL RESPONSIBILITY PROJECT (2020 Batch) | |
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This project will sensitize students on social issues. |
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Course Outcome |
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This project will sensitize students on social issues. |
Unit-1 |
Teaching Hours:25 |
Guidelines for report writing
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Guidelines for SRP Report · Students are required to report on the work done with an NGO for 25 hours (mandatory) · Submit report – rough draft to Class Co-Ordinators · After approval- Two Final Copy to be Submit in Spiral Bound (one for student and one for University). · Font : Times New Roman, Text Size 12; Tiles Font 14 · No signature in Acknowledgement · Normal A4 Size Sheets to be used; Glazing Sheets and Thick Sheets not allowed · No Header and Footer except for page numbers · Borders only to be in Initial Certificates and Cover Pages · No Logo expect Christ University, NGO Logo on regular pages only on Certificate | |
Text Books And Reference Books: NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern PROJECT:25 MARKS VIVA:25 MARKS | |
BBBH234 - CORPORATE ACCOUNTING (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Accounting is one of the most important aspects of the finance function which is, in fact, one of the very vital areas of functions of management. In today’s globalised economy, a joint-stock form of business organizations (JSCs) contributes and occupy in a large manner in any economy. Thus the knowledge of accounting practices of such joint-stock companies becomes very much essential for the undergraduates in business. By keeping these points in mind, this course titled ‘Corporate Accounting’ is designed as a basic course on corporate accounting. This course focuses on the basics of company and preparation of financial statements of Joint Stock Companies as per the Companies Act 2013. This course also focuses on various methods of Valuation of goodwill and shares. It also deals with accounting practice and procedure for amalgamation, absorption, internal and external reconstruction of joint-stock companies. |
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Course Outcome |
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On having completed this course student should be able to: · Read, understand and prepare financial statements of companies. · Find out Profit or loss prior to incorporation of a company. · Value goodwill and shares of a company by applying appropriate methods. · Properly account the corporate merger and acquisitions and . Carry out accounting procedures with respect to the reconstruction of companies. |
Unit-1 |
Teaching Hours:8 |
Introduction to Company Accounts
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Meaning - Features – Importance –Types – Capital Structure of Joint Stock Companies - Forms of Capital Structure – Issue of Share capital - Different Methods of Issue of Shares – Accounting for issue of shares and debentures. | |
Unit-2 |
Teaching Hours:12 |
Final Accounts of Joint Stock Companies
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Meaning, Statutory Provisions regarding preparation and Components of Financial Statements of Joint Stock Companies – Various items in Statement of Profit and Loss and Balance Sheet – Treatment of various special items and adjustments in preparation of final accounts of Joint Stock Companies - Preparation of Statement of Profit and Loss and Balance Sheet of Joint Stock Companies in accordance with Schedule III of Companies Act 2013 | |
Unit-3 |
Teaching Hours:6 |
Profit or Loss Prior to Incorporation
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Meaning and importance of pre and post incorporation period - Basis of apportionment of expenses and income - Ascertainment of profit or loss prior and post incorporation | |
Unit-4 |
Teaching Hours:7 |
Valuation of Goodwill
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Meaning, Definition, Features and Types of goodwill – Factors determining the value of goodwill – Circumstances for valuation of goodwill - Methods of valuation of goodwill – Ascertainment of goodwill under Average profit method, Capitalization method, Super profit method and Annuity method. | |
Unit-5 |
Teaching Hours:7 |
Valuation of shares
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Meaning of valuation and valuation shares – Circumstances necessitating valuation of shares – Factors to be considered while valuing shares – Methods of valuation of shares – Calculation of value of shares under Intrinsic value method, Yield method, Earning capacity method and Fair value of shares. | |
Unit-6 |
Teaching Hours:12 |
Mergers and Acquisitions
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Meaning of Amalgamation and Acquisition – Types of Amalgamation – Amalgamation in the nature of Merger – Amalgamation in the nature of Purchase - Purchase Consideration - Methods of Calculating Purchase Consideration –Calculation of Purchase Consideration- Net asset Method - Net Payment Method - Accounting for Amalgamation on both the methods (Pooling of Interest Method and business purchase method) - Journal entries and Ledger accounts in the Books of Transferor and Transferee Company – Preparation of new Balance sheet | |
Unit-7 |
Teaching Hours:8 |
Capital Restructuring
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Meaning- Purpose- Process -Bonus Issue, Rights Issue and Buy-back of shares – Legal Provisions and Accounting Entries - Preparation of Restructured Balance Sheet. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading 1. Dr. M. A. Arulanandam andDr. K. S. Raman(2019). 7th Edition, Advanced Accounting Vol – II, Himalaya Publishing House Pvt Ltd, Mumbai
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BBS291A - APPLIED ETHICS-A MULTICULTURAL APPROACH (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. While it is easy to argue that what is right and wrong should be the same across all cultures, surprisingly it is not. This course is an attempt to enable students understand that moral principles though expected to be universal, have deep rooted connotations that make them unique in each culture.
Learning Objectives: On completing the course, students will be able to: · Appreciate multicultural perspectives of ethics · Make informed decisions on issues which involve ethical dilemma |
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Course Outcome |
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On the completion of the course, students will be equipped with: · Ethical decision making · Global mindedness · Critical thinking |
Unit-1 |
Teaching Hours:9 |
Human Rights
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United nations universal declaration of human rights, articles of the declaration, women’s rights as human rights, political implications, practical approaches, women’s rights as political and civil rights, democracy as a universal value, the Indian experience, democracy and economic development, functions of democracy, universality of values. | |
Unit-2 |
Teaching Hours:9 |
Racial and Ethnic Discrimination
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Philosophical and social implications of Race, scientific literacy about race, race and social construction, social justice implications, collective responsibility and multiple racial, the over lapping characteristics approach defining a community, two general norms to assess collective responsibility ethnic and cultural identities, the color blind principle, color blind and color conscious policies, the responsibility criterion. | |
Unit-3 |
Teaching Hours:9 |
Gender roles and morality
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Introduction, kinds of social construction, construction of ides, concepts and objects, Gender and social construction, intrinsic inclinations, explaining gender and sexual diversity, domestic violence against women and autonomy. | |
Unit-4 |
Teaching Hours:9 |
Abortion
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Moral and legal status, defining human, moral community, right to life, the problem of coerced abortion in China and the morality of abortion in Japan (case studies) | |
Unit-5 |
Teaching Hours:9 |
Euthanasia
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Active and passive euthanasia, intentional termination of life, risks and objections to the institutionalization of euthanasia, conceptualizing euthanasia in the context of the US, Netherlands and Germany, a critique on such practices. | |
Text Books And Reference Books:
Lawrence and Weber, (2015). Business and Society, Tata McGraw-Hill.
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Essential Reading / Recommended Reading Prakash Pillappa, (2015). Civic Sense, Excel Books. | |
Evaluation Pattern
CIA 1: Group discussion for 20 marks Mid Semester exam: Exhibition for 50 marks CIA 3: Group presentations 20 marks End Semester exam: Written exam and Movie review for 50 marks ESE: Section A: 5X5 =25 marks Movie review (Group work) =25 marks | |
BBS291B - GLOBAL LEADERSHIP AND CULTURE (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Leadership and the ability to lead is an important concept within our world of work. Though It has been studied and analysed for centuries there is no doubt that it is a complex subject. This challenge is amplified when we look at multi-cultural environments and global leadership. In recent years there has been an increasing amount of research into the role of cross-cultural leadership. However, the operationalization of global leadership differs widely from culture to culture. In Indonesia describing your past successes is an important part of motivating your team. In Japan this would be seen as bragging and be strictly frowned upon. It is evident that successful global leadership behaviours vary widely. This course is an attempt in helping students understand such diversities and help them cultivate global leadership skills.
Learning Objectives: On completing the course, students will be able to: · Understand the complications involved in leadership across cultures · Appreciate the need to lead people differently in different cultures · Inculcate decision making |
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Course Outcome |
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On the completion of the course, students will be equipped with: · Global leadership skills · Empathy towards critical issues that bother leaders at global level · Decision making skills in cross cultural contexts |
Unit-1 |
Teaching Hours:9 |
Introduction
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Culture, systems approach to culture, key cultural terminology, cultural understanding and sensitivity, global transformation. | |
Unit-2 |
Teaching Hours:9 |
Global leaders and intercultural communication
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Introduction, intercultural communication process, models, non verbal communication, guidelines. | |
Unit-3 |
Teaching Hours:9 |
Global leaders learning in response to change
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Introduction, aspects of organizational learning, management mindsets and learning, individual learning | |
Unit-4 |
Teaching Hours:9 |
Women leaders in global business
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Current status of women global leaders, cultural stereotypes, balancing work and family, glass ceiling, company initiatives to break glass ceiling, women and overseas assignments | |
Unit-5 |
Teaching Hours:9 |
Leadership skills to make globalization work
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Lessons from CEOs, description of competencies, framework. | |
Text Books And Reference Books:
Kaitholil,GeorgeMake leadership your target, Bombay Better Yourself BooksSethi & Rajiv, Tips for effective leadership, Beacon booksMarshal & Tom, Understanding leadership, Sovereign World Ltd | |
Essential Reading / Recommended Reading
Abramson N R & Moran R T (2016) Managing cultural differences-Global leadership for 21st century: Routledge | |
Evaluation Pattern
CIA 1: Class Test for 25 marks Mid Semester exam: Written exam for 50 marks CIA 3:Presentation/Group discussion 25 marks End-of Semester exam: Written exam for 50 marks | |
BBS291C - COURTESY AND ETIQUETTES (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: This course examines the relationship between language use, enormous variety of language experiences, belief systems, and behavioral patterns. On the other hand Etiquette helps smooth the path of our daily activities, whether it's meeting others in our daily interactions talking to someone on the phone, offering condolences properly or understanding how to talk to colleagues at a business conference. Being aware of the beliefs attitudes and etiquettes of individuals will help one to become more tolerant from one individual to the next and from one group to the next.
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Course Outcome |
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Learning Outcomes: Students will practice critical thoughts in comprehending the notion of culture, its relationship with language, Etiquettes and the key concepts of cross –cultural Communication. It also describes ways to apply proper courtesy in different situations. It will also help to better understand the change that constantly undergoes in personal and social use. |
Unit-1 |
Teaching Hours:10 |
Introduction: Greetings and Courtesy
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Greeting a person, - the different ways of greeting, saying good bye to another person, Thank You, Excuse me, Introduction to oneself, Yawning, Coughing, Interrupting, Offering assistance/ help, refusing help, requesting privacy, speaking in a low voice,(speaking etiquette) waiting for help, accepting or declining an invitation, expressing admiration, The key principles of common courtesy, professional manners and the Golden Rule as they are practiced in the workplace environment,Classroom Etiquette and Student Behavior Guidelines, The guidelines for maintaining a civil classroom environment: | |
Unit-2 |
Teaching Hours:10 |
Manners and civility
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Introduction to adjusting to a new culture, Theories on second language and culture acquisition, communication, National Standards, Culture acquisition through family and Homestays, Distinguish among the three main forms of communication in the workplace: verbal, nonverbal, and virtual. Proper and improper uses of workplace communication, the potential repercussions of poor listening in the workplace, the proper and improper use of technology in the workplace | |
Unit-3 |
Teaching Hours:10 |
Etiquette
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Why Etiquette Matters, Identify common cultural differences, taboos, and customs that may be practiced in the workplace, Discuss ways to navigate and honor cultural differences in the workplace, Describe how to express an appropriate awareness of international and other customs. The Common Courtesies of Life, Polite Conversation, Telephone Etiquette, Correspondence, Basic Table Manners, Overnight Guests, Wedding Etiquette, Moments of Sorrow, Appropriate Behavior for Children, Gift Giving Guidelines. | |
Unit-4 |
Teaching Hours:8 |
Business Etiquette
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Introduction to Modern Etiquette, The Rules of the Workplace, Meetings and Introductions, Conversation and Listening Skills, Telephone/Cell Phone, Texting, Emailing and Internet Etiquette, Etiquette in Public Places, Employment/Volunteer Etiquette, Dining Etiquette, Social Gathering Etiquette (Guest and Host/Hostess), School Etiquette, Confidence Without Arrogance | |
Unit-5 |
Teaching Hours:7 |
Personal and professional Presentation
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Restaurant Etiquette, Cellphone Etiquette, Voice Mail Etiquette, Air Travel Etiquette, Cocktail Party Etiquette, Office Gossip Etiquette, Business Dress Etiquette, Email Etiquette, Social Media Etiquette, Job Interview Etiquette, International Etiquette | |
Text Books And Reference Books: Books on Common etiquettes | |
Essential Reading / Recommended Reading Etiquette books | |
Evaluation Pattern Students are evaluated on the basis of class performance and they have to do CIAs and exclusive Class presentations and workshops to create awarness on the etiquettes they have learned in the class | |
BBS291D - MAHATMA AND MANAGEMENT (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: Business leaders across the globe have heralded Mahatma Gandhi, the Father of the Indian Nation as a Management Guru. The Mahatma is now being rediscovered as more than just a political leader who gained independence for the country but is being looked upon as a master strategist and an exemplary leader whose ideas and strategies have great meaning for the corporate world. His high moral standards are what leaders today should strive to achieve. The syllabus is devised to enable students to understand the Gandhian principles and its relevance in the field of modern management.
Course Objectives:
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Course Outcome |
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Course Learning Outcome: |
Unit-1 |
Teaching Hours:9 |
Introduction to Mahatma
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Level of knowledge: Basic Understanding Gandhi: Childhood to adulthood transformation, influence of Books, Individuals, Religion, Family, and Social factors. Gandhi as rebel, as lawyer, as a political leader and reformer.
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Unit-2 |
Teaching Hours:9 |
Management
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Level of knowledge: Basic Concept of Modern Management, Gandhian Concept of Management - Self Management, Emotional Intelligence, Social Inclusion, Communication; Different facets of Gandhiji - as a planner, organizer and administrator.
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Unit-3 |
Teaching Hours:9 |
Principle Centered Leadership
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Level of knowledge: Basic Characteristics of Principle-Centered Leaders - Understanding the seven deadly sins - Importance of building human relations - Pursuance of truth and nonviolence, openness, transparency, love and kindness in handling relationship. | |
Unit-4 |
Teaching Hours:9 |
Conflict Resolution
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Level of knowledge: Conceptual and Analytical Gandhi as a Conflict Resolver and Problem Solver- Gandhian concept of Development and Conflict Management - Conflict resolution practices, art of forgiveness and reconciliation and Shanti Sena. | |
Unit-5 |
Teaching Hours:9 |
Trusteeship Management
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Level of knowledge: Conceptual and Analytical Salient features of Trusteeship Management - Personnel Management in Trusteeship, Examples of Trusteeship Management - Experiments of Sarvodaya Sanghs, Sarva Seva Sangh, ASSEFA and other Gandhian/Sarvodaya Organizations. | |
Text Books And Reference Books: M.K. Gandhi, (2012) An Autobiography or The Story of My Experiments with Truth, Navajivan Publishing House, Ahmedabad. | |
Essential Reading / Recommended Reading B.R. Nanda. (2011) Mahatma Gandhi: A Biography, Allied Publishers Private Ltd., New Delhi. Louis Fisher (2010) Gandhi: His Life and Message Bose, Nirmal Kumar, (1948), Gandhiji’s Concept of Trusteeship, Bhangiya Pradeshik Chatra Samshid, Calcutta. Bose, D. C. (2012). Principles of management and administration. PHI Learning Pvt. Ltd. Covey, S. R. (1992). Principle centered leadership. Simon and Schuster. Films: Richard Attenborough, Gandhi. Syam Benegal, The Making of Mahatma. Anupam P. Kher, Mine Gandhi Ko Nahin Mara. Peter Ackerman and Jack Duvall, A Force More Powerful. | |
Evaluation Pattern CIA1 10 Marks MSE 30 Marks CIA3 10 Marks End Assessment 50 Marks | |
BBS291E - SACRED GAMES AND THE RULE OF LAW (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description:
Mankind has always improved its mental and physical potential under the garb of sporting activities. Hence, Sports and Games has evolved with the society and has became a major part of our every day lives. With increasingly commercialisation of sports today, its challenges have become multifaceted. This course is trying to analyse and assess this relationship of Sports and society through multiple lenses of Law and its systems.
* Disclaimer: This course is not associated with any piece of entertainment/ work of art with similar title.
Course Objectives:
This course intends to familiarise the role of sports in society beyond entertainment. It tries to locate Sports and gaming’s position in contemporary legal system in India and the world.
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Course Outcome |
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Unit-1 |
Teaching Hours:7 |
Introduction to Sports and Law
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History of Sports and its relationship with the law, Sports Law and the Rise of International Autonomous Sports Law bodies, EU law and Sport, Indian Law and Sport, US Law and Sport. Sports Laws in India, National Sports Policy, 1984/2001, Sports governing bodies in India, Recommendations by several committee. | |
Unit-2 |
Teaching Hours:10 |
Sports Governance and Discipline
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Global Governance of Sports Law, Sporting bodies, Organisational structure; setting up a club, Taxation of sports organisations, Funding and grant applications; lottery licences, Player and management liability. Disciplinary codes: Internal disciplinary procedures, On-field offences, Dispute resolution bodies, Role of courts in the governance of sport and how courts gain jurisdiction to get involved in the affairs of sports governing bodies, Arbitration in sport (ADR), Court of Arbitration for Sport, Suspensions and appeals, Challenging decisions. | |
Unit-3 |
Teaching Hours:10 |
Sports and Business
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Sponsorship agreements, Ambush marketing, Broadcasting, Ticketing, Merchandising. Sports Marketing: Trends and strategies. Sports communication: Social media, Crisis communication, Celebrity handling. | |
Unit-4 |
Teaching Hours:10 |
Ethics and Sports.
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What is Doping?, World Anti-Doping Code, Purpose and scope of World Anti-Doping Agency, Responsibilities of Sportsperson, Identify the various violations under the World Anti-Doping Code (WADA), Therapeutic use:exemptions to anti-doping regulation, sanctions for anti-doping rule violations. Match-Fixing, Betting and Gambling. The treatment of gambling laws in various jurisdictions. The applicable Indian law on Match-Fixing and Spot-Fixing, Indian Criminal Law and Spot-Fixing. International Cricket Council's Anti-Corruption Code and compare it with football's response. Protection of players. Club policies and procedures. Social media policies. Data protection. Equality and discrimination, Gender Discrimination. Sexual Harassment Issues in Sports. Corruption in sport, Violence in sport, Concussion; second impact syndrome, Gambling and manipulation of sports, Sport and technology, Application of the WADA Code, Therapeutic use exemption, Testing and exemptions, Sanctions. | |
Unit-5 |
Teaching Hours:8 |
Sports and Intellectual Property
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Concept of Intellectual Property. IP and media rights, Image and player rights, Player contracts and rights protection, The role of Trade Mark law, The role of Intellectual Property Rights, Competition Law and Sports, Team Owners and IP, Olympic Games and Intellectual Property, Case Studies: English Premier League, Indian Premier League, Pro Kabaddi, etc. | |
Text Books And Reference Books: Dasgupta and Shameek Sen, Sports Law in India: Policy, Regulation and Commercialisation, SAGE Publications Pvt. Ltd; First edition (15 June 2018) | |
Essential Reading / Recommended Reading Gardiner, John O'Leary, Roger Welch Simon Boyes, Urvasi Naidoo, Sports Law, Routledge; 4 edition (7 December 2011)
Mudgal and Vidushpat Singhania, Law & Sports In India- Developments, Issues And Challenges, Lexis Nexis; Fifth edition (24 December 2015)
Katarina Pijetlovic, EU Sports Law and Breakaway Leagues in Football (ASSER International Sports Law Series), Springer Nature; 2015 edition (25 February 2015)
Andre M. Louw, Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series), T.M.C. Asser Press; 2012 edition (18 July 2014)
Frans de Weger, The Jurisprudence of the FIFA Dispute Resolution Chamber: 0 (ASSER International Sports Law Series), Asser Press; 1st edition (19 June 2008)
Russell Hoye, Aaron C.T. Smith, Matthew Nicholson and Bob Stewart. Sport Management: Principles and Applications (Sport Management Series), Routledge; 5 edition (12 January 2018)
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Evaluation Pattern CIA 1- MCQs and Written assignments (Topics covered in the class) 30 Marks
CIA 2- Presentations (Sporting events) 40 Marks
CIA 3- Presentations (Ethics and Sports) 30 Marks | |
BBS291F - CONSUMPTION AND CULTURE IN INDIA (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course provides an opportunity for the students to engage with theories of culture through the context of consumption and contemporary consumer society. It focuses on the role of commodities and consumer practices in everyday life and in the culture at large. The emphasis is given particular attention to consumption's role in the construction of social and cultural identities. Students will consider critical responses to consumer culture, including the resistance and refusal of consumption as well as the attempted mobilization of consumption toward social change.
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Course Outcome |
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· Define consumption as it relates to culture and individual/group/national identity · Summarize key debates on the economic, political and spatial effects of consumer culture · Classify consumption with regard to lifestyle, consumer subjectivity, meaning-making and resistance, keeping in mind that identity (race, class, gender, intersectionality, etc.) play a role in determining the former. · Analyze refusal, ethical consumption, and anti-consumption practices and how counteract mainstream media and cultural tendency to consume. |
Unit-1 |
Teaching Hours:9 |
Introduction to Consumption, Culture and Identity
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Consumption and its relationship to Culture and Identity. Material culture and Consumer culture. Making sense of the Commodity. | |
Unit-2 |
Teaching Hours:9 |
The Economics, Politics and Spaces for Consumer Culture
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Exchanging Things: The Economy and Culture, Capital, Class, and Consumer Culture. Taste & Life style and Consumer Culture. Making Sense of Shopping, Conspicuous consumption.
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Unit-3 |
Teaching Hours:9 |
: Branding, Gender and Consumer Subjectivity
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Brands: Markets, Media and Movement. Circuit of Culture and Economy: Gender, Race and Reflexivity.
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Unit-4 |
Teaching Hours:9 |
Nation, Religion and Politics
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Identities as a multimedia spectacle, Consume culture identity and politics. Consumer Culture on the border
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Unit-5 |
Teaching Hours:9 |
Consumption Ethics
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Consuming Ethics: What goes around and comes around. Articulating the subject and Spaces of Ethical Consumption and anti-consumption practices. | |
Text Books And Reference Books: Celia Lury, Consumer Culture, Second Edition (Routledge, 2011) | |
Essential Reading / Recommended Reading
Elizabeth Chin, My Life with Things: The Consumer Diaries (Duke University Press, 2016)
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Evaluation Pattern Continuous Internal Assessment -1 : 20 marks Continuous Internal Assessment -2 : 25 marks Continuous Internal Assessment -3 : 20 marks End-semester Exam: 30 marks Attendance: 5 marks
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BECH291A - ECONOMICS AND LITERATURE (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This course is aimed at undergraduate students to introduce to them the idea literature and economics are closely intertwined. The course discusses how literature is not just a reflection of the society; it is also a powerful tool for furthering the public debate on socio-economic issues. In that, literature is both influenced by economics and influences economics. The course will examine selected works of literature to analyse the characters and plots from the point of view of economics. Course Objectives This course will:
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Course Outcome |
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By the end of the course, students will be able to: |
Unit-1 |
Teaching Hours:15 |
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Shelley's Radicalism: The Poet as Economist
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Reading works such as ‘The Mask of Anarchy‘ and ‘The Revolt of Islam‘, where the poet Percy Bysshe Shelley explicitly satirises the government and calls for a radical transformation of society. In ‘An Address to the Irish People‘, which opposed the huge divide between rich and poor in society. His writings have had a huge impact on the society then inspiring working class to organise mass movements against the oppression and hypocrisy of the ruling order. | |||||||||||||
Unit-2 |
Teaching Hours:15 |
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The Invisible Man and the Invisible Hand: H.G. Wells' Critique of Capitalism
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First published in 1897, H.G. Wells' The Invisible Man has given birth to innumerable literary imitations, film adaptations, and even a couple of television series, thus becoming a kind of modern myth. But as often happens in Wells' work, the science-fiction situation in The Invisible Man provides a vehicle for exploring a larger set of economic and political problems that preoccupied him throughout his career. In particular, although Griffin's invisibility has scientific causes, it largely has economic effects, above all, on the movement and transfer of money. | |||||||||||||
Unit-3 |
Teaching Hours:15 |
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The Capitalist Road: The Riddle of the Market from Karl Marx to Ben Okri
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In spite of the refutation of Marxism in practice (and Marxism, remember, claimed to be above all a practical philosophy), and its repudiation by all who had any experience of the consequences of its grip on material life, it continues to exercise a significant influence among the denizens of one corner of the academy: in literary criticism. To be sure, not all are unreconstructed Marxists (indeed, some have been deconstructed and then constructed anew); and not all are Marxists of the same stripe. Yet they remain Marxists nonetheless. | |||||||||||||
Text Books And Reference Books:
Cantor, P., & Cox, S. (2009). Literature and the Economics of Liberty: Spontaneous Order in Culture. Ludwig von Mises Institute. | |||||||||||||
Essential Reading / Recommended Reading The main course text is to be followed. | |||||||||||||
Evaluation Pattern Evaluation Pattern The evaluation of the course is by submission as per the following suggested pattern
Mid Semester Examination
End Semester Examination
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BECH291B - DESIGNING POLICIES FOR SUSTAINABLE DEVELOPMENT (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description This course is aimed at undergraduate students to introduce to them the idea of sustainable development andsocial/public policies within that context. The course discusses the challenges of sustainable development, and of designing policies for it, in a global setting. It examines the interplay of politics and economics, with emphasis on modes and instruments of producing public policy. Course Objectives This course will:
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Course Outcome |
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By the end of the course, students will be able to: appreciate the concept of development goals and the emergence of SDGs. understand the interplay between politics and economics and how that influences the decisions at the state level; identify and examine some of the major themes in public policy intervention and measurement of SDGs; effectively communicate complex ideas through written and oral presentation. |
Unit-1 |
Teaching Hours:12 |
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Institutional and Historical Background
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The Historical Roots of the Field; Emergence of Schools of Public Policy; Sustainable Development Goals – the Concept | |||||||||||||
Unit-2 |
Teaching Hours:15 |
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Modes of Policy Analysis
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Policy Analysis as Puzzle Solving; Policy Analysis as Critique; The Tools of Government in the Information Age; | |||||||||||||
Unit-3 |
Teaching Hours:18 |
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Producing Public Policy: Process, Challenges and Constraints
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Agenda Setting; Arguing, Bargaining and Getting Agreement; Reframing Problematic Policies; Challenges of achieving the SDGs in the context of Economic Constraints on Public Policy; Political Feasibility: Interests and Power; and Institutional Constraints on Policy
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Text Books And Reference Books: Moran, M., Rein, M., &Goodin, R. E. (2006). The Oxford Handbook of Public Policy. Oxford: Oxford University Press. | |||||||||||||
Essential Reading / Recommended Reading Addison, T., Harper, C., Prowse, M., Shepherd, A., Armando Barrientos, with, Braunholtz-Speight, T., … Zohir, S. (2009). The Chronic Poverty Report 2008–09. Retrieved from https://www.odi.org/sites/odi.org.uk/files/odi-assets/publications-opinion-files/2566.pdf Bellinger, W. K. (2007). The Economic Analysis of Public Policy. Routledge. Griggs, D., Stafford-Smith, M., Gaffney, O., Rockström, J., Öhman, M. C., Shyamsundar, P., ... & Noble, I. (2013). Policy: Sustainable Development Goals for People and Planet. Nature, 495(7441), 305-307. Hausman, D. M., & McPherson, M. S. (2006). Economic Analysis, Moral Philosophy, and Public Policy. Cambridge: Cambridge University Press. Kates, R. W., Parris, T. M., &Leiserowitz, A. A. (2005). What is Sustainable Development? Goals, Indicators, Values, and Practice. Environment(Washington DC), 47(3), 8-21. Mehta, A. K. (2002). Chronic Poverty in India: Overview Study. CPRC Working Paper 7. Retrieved from http://www.chronicpoverty.org/uploads/publication_files/CRPC-IIPA_2.pdf Sachs, J. D. (2012). From Millennium Development Goals to Sustainable Development Goals. The Lancet, 379(9832), 2206-2211. | |||||||||||||
Evaluation Pattern Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BEN221 - LANGUAGE IN CONTEXT-II (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is designed to impart the language skills in a natural way through the contents that are important not only to self but also to society. The course consists of four units, i.e. Technology and Self, Society and Sports, Popular Culture and Social Issues, and Life and Choices. The course aims at improving the learners’ language skills that can help them to take a leap from textbooks to news paper or full length novels. The contents of the course carry the message of ethical concerns that the future business entrepreneurs are supposed to equip themselves with for a progressive and equitable society.
In addition to the multiple forms of readings i.e. essays, poems, short stories, blog posts, graphic essays and comics, Language in Context II also focuses on contemporary forms of expressions like rap songs, slam poetry, memes, short speeches etc. which are not only highly popular but very effective modes of expression. Building upon the language skills developed over the course of Language in Context I, Language in Context II further initiates the development of analytical and critical thinking skills by exposing the learners to a range of issues which are highly contemporary and relatable in nature.
Pedagogy: The teachers in charge of taking this course to the class are not only expected to elaborate, discuss and deliberate upon the topics given as a part of this course but are also expected to incorporate passive grammar and vocabulary development instructions as deemed fit according to the needs of the learners. The compulsory readings for the course would be decided by the team of instructors and so, not all readings here are compulsory, but are recommended.
Course Objectives: The course would: • Familiarise the students to multiple modes of narrative. • Make students aware of the ethical concerns that are relevant to contemporary society. • Help the students improve their Listening, Speaking, Reading, and, Writing Skills. • Help the students critically engage with multiple modes of expressions. |
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Course Outcome |
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Learning Outcomes: After the completion of the course, the students will be able to: • Read and appreciate simple as well as complex essays or poems in English. • Creatively write about the concerns and care they have for society and self. • Speak on the topics that address the common people’s concerns. • Apply reading and critical thinking skills in contextual meaning comprehension • Apply reading, writing, listening and speaking skills within the context of the topics studied |
Unit-1 |
Teaching Hours:10 |
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Unit 1. Technology and Self
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This unit deals with write-ups about the various technological interventions one come across each day in life. From selfies to likes, it incorporates all themes which not only influence the youth but effect and shape them. The main objective of this unit is to place oneself in the digital era and analyze one's predicaments. • Becca Klaver (2018) “Manifesto of the Lyric Selfie” (Poem) https://www.poets.org/poetsorg/poem/manifesto-lyric-selfie • Kim Z Dale (2014) “Licensed to kill time” (Poem) http://www.chicagonow.com/listing-beyond-forty/2014/03/licensed-to-kill-time/#image/1 • Sarah Shun-lien Bynum (2017) “Likes” (Story) https://www.newyorker.com/magazine/2017/10/09/likes • Leandra Cole “Flor Mirror Exercise” (Photo Essay) | |||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Unit 2. Society and Sports
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Moving from the idea of self and its construction through various technological interventions in the previous unit, this unit takes sports as the central theme, and explores how the ideas of nation and nationalism are constructed by means of active participation/viewership in various sports events. Sports has been taken as the central theme for its relevance and importance in the life of the learners. • Essay: “Watching the World Cup Through Sociological Lenses” • Speech: “Rahul Dravid’s Don Bradman Speech” https://www.youtube.com/watch?v=7m9j4FZWtUY • Comment: “Unity for What? The Togetherness Created by Sports” • Poem: “Yogi” by Rodger Kamenetz https://www.poets.org/poetsorg/poem/yogi • Visual Texts: Invictus or Chak De India | |||||||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Unit 3. Popular Culture and Social Issues
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This unit incorporates multiple forms of expressions i.e. Graphic narrative, Rap Song, Tribal/folk Song, Slam Poetry, and Short Video which actively express dissent against the dominant and stable voices in the society. While the last two units had global representation of texts from across the world, this unit and the unit after this explores various issues and problems and expressions especially focussed on India. Dominant social issues related to caste, class and gender have been taken for discussions and deliberations in this unit. • Sofia Thenmozhi Ashraf (2015), “Kodaikanal Won’t” by from the album ‘Unilever’s Racist Fever’. (Category: Rap Song) https://www.youtube.com/watch?v=nSal-ms0vcI • “Gaon Chorab nahin”. (Category: Tribal/Folk Song) https://www.youtube.com/watch?v=8M5aeMpzOLU • “A Brown Girl’s Guide to Beauty” (2017), Aryana Johar (Category: Slam Poetry) https://www.youtube.com/watch?v=ZX5soNoPiII • Appupen (2016), Rashtraman (Category: Graphic Novel) https://appupen.wordpress.com/2016/02/22/rashtraman/ • “Boys don’t cry” (2014), Vogue India (Category: Short Video) https://www.youtube.com/watch?v=0Nj99epLFqg • “Memetics and the Science of Going Viral” (2016), The Conversation (Category: Article) https://theconversation.com/memetics-and-the-science-of-going-viral-64416 Memes on any contemporary topics can be taken along with the primary reading about meme. | |||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit 4. Life and Choices
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This unit aims at developing an understanding on the issue of life and its choices. Food and displacement have been selected to throw light on this concept. It takes the area of food and tries to analyse the contemporary politics associated with the same. The area of displacement has been taken to understand how the right to live in one's birthplace gets compromised due to political interventions. • “Vegetarians Only” (short story) https://www.downtoearth.org.in/blog/food/food-and-dissent-57869 • “Dalit Identity and Food: The memoirs of trauma on a plate” (article) https://homegrown.co.in/article/803216/dalit-identity-and-food-memories-of-trauma-on-a-plate?fbclid=IwAR1zmyvjaMoRLSo3_DhM5GC7h_tPLKzFYhXcTKDCGg-IIzvG__hioe_ygRw • “A homeless Sindhi Woman”, Popati Hiranandani (poem) https://www.poetryinternationalweb.net/pi/site/poem/item/18457/auto/0/28794/A-HOMELESS-SINDHI-WOMAN • “Exclusionary State” (Editorial, The Hindu) https://www.thehindu.com/opinion/op-ed/exclusionary-state/article24671602.ece • Begum Jaan: Bollywood movie on partition, 2017 (visual text)
Optional reading: • “Food and dissent” (blog post) | |||||||||||||||||||||||
Text Books And Reference Books: Compilation | |||||||||||||||||||||||
Essential Reading / Recommended Reading Reading List
The course-content is based on cloud-sourcing and is already provided under the respective units. The same will also be compiled by the course-coordinator and will be given to all the faculties concerned. | |||||||||||||||||||||||
Evaluation Pattern Assessment Pattern CIA 2: Mid-semester written exam for 50 marks CIAs: Collage, tableaus, skits, talk shows, documentaries, Quizzes or any proactive creative assignments that might help students engage with world as an interactive space. This is to be done keeping in mind the objectives and learning outcomes of the course. ESE: Written exam for 50 marks.
Testing Pattern CIA - Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BENG291A - READING CITYSCAPES: BANGALORE HISTORIES (2020 Batch) | |||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The urban spaces of India have transformed immensely with increased global influences. This course attempts to explore various of aspects of cultural identity and compare those identities formed, represented and reproduced in the metropolitan context of Bangalore. The course enables students to think of the concept of 'the city' as a dynamic entity and analyse how our understanding of, and interaction with, the city produces knowledge of space, subjectivity and the “Other”. The city will be examined as a physical and socio-political structure.
Objectives:
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Course Outcome |
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At the completion of this course, the students would be able to: |
Unit-1 |
Teaching Hours:20 |
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This Unit attempts to look at the histories of Bangalore from cultural, literary and socio-political aspects. The discussions in classrooms may begin with a city walk from fresh lens. This exercise will make students aware of the lived experience tha
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· City Walk · “Majestic: The Place of Constant Return” Zac O’Yeah · From “Multiple City: Writings on Bangalore” Aditi De · From “The Promise of the Metropolis: Bangalore's Twentieth Century” Janaki Nair | |||||||||||||
Unit-2 |
Teaching Hours:20 |
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This Unit looks at the sense of the city in the Digital Age and how the city is formed of politically aware people making it a public space of contestations and demonstrations.
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· “Reading the City in a Global Digital Age: The Limits of Topographic Representation” Saskia Sassen · “The Problem” Michael Goldman, Vinay Gidwani, Carol Upadhya · “The City as Dichotomy” Sharadini Rath · “Contestations Over Public Spaces” Lekha Adavi, Darshana Mitra And Vinay Sreenivasa | |||||||||||||
Unit-3 |
Teaching Hours:5 |
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This unit tries to look at how the city has come to be from its time of conception. Karnad toasts to 'Bendakalooru', the place of boiled beans.
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· “Boiled Beans on Toast: A Play” Girish Karnad | |||||||||||||
Text Books And Reference Books: Compilation | |||||||||||||
Essential Reading / Recommended Reading Doreen Massey at al (eds.) (1999). City Worlds. Fran Tonkiss (2006). Space, the City and Social Theory. Diarmit Mac Giolla Chriost (2007). Language and the City. Deborah Stevenson (2003). Cities and Urban Cultures. Michael Peter Smith (2001). Transnational Urbanism Locating Globalization. Gary Bridge and Sophie Watson (2010). The Blackwell City Reader | |||||||||||||
Evaluation Pattern Activities Group work & presentation City Walk - could be accompanied by a public history scholar, a photographer, etc. Evaluation Pattern
CIA
End Semester Examination
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BENG291B - READING THE CYBERSPACE: PUBLIC AND THE PRIVATE (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description We become savvy about the world on a daily basis. Cyberspace aided by the internet is one agency that enables our knowledge and entertainment production, dissemination and consumption. We interact with the virtual space much more than we often interact with the real to the extent that the simulacra we live in have become more real/hyperreal than the real itself. In this scenario, it is important to read, understand, critique and reorient our relationship with the cyberworld we live in and breathe through. The course will also deal with aspects of the public as personal and the personal as public. This course is an attempt to engage with these aspects by negotiating with the virtually real. Objectives
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Course Outcome |
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At the completion of this course, the students would be able to: |
Unit-1 |
Teaching Hours:10 |
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Introduction to Cyberculture and the Cyberspace
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To enable students to understand what we understand by the terms cyberspace and cyberculture. Will discuss key terms and modes of understanding the concepts and the manner in which this course will progress along with its aims and objectives.
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Unit-2 |
Teaching Hours:15 |
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Cyberliteratures
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This unit will attempt to enable students to deal with new forms of literature enabled by the cyberspace. It will look at how the internet and the cyberworld has reconfigured language, grammar, meaning, form and content for the digital native cyborg who seamlessly traverse the real and the virtual, the banal and the political. This section will deal with genres and the student and faculty can mutually decide on select examples from each genre.
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Unit-3 |
Teaching Hours:10 |
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Social Networking and Online Shopping
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This unit will discuss aspects of freedom and the empowerment of communities through the cyberspace be it through social networking sites, online shopping, youtubing, Netflix, vlogging and blogging. It will look at how choices are mediated in the name of empowering the common public and how a certain hegemony gets constructed through manipulated consent.
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Unit-4 |
Teaching Hours:10 |
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Surveillance and Knowledge Systems
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This unit will attempt to look at the various aspects of surveillance that the digital and cybertechnology has equipped us with. It will examine how this constructs discourses of the body, gender and selfhood. This unit will also look at the manner in which knowledge and information has also been reconfigured and appropriated through digital and cybertechnology.
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Text Books And Reference Books: All prescribed texts | |||||||||||||
Essential Reading / Recommended Reading Thorburn, David and Henry Jenkins eds. Rethinking Media Change: The Aesthetics of Transition. MIT Press, 2003. Print. Jenkins, Henry and David Thorburn, eds. Democracy and New Media. MIT Press, 2003. Snickars, Pelle and Patrick Vonderau, eds. The Youtube Reader. National Library of Sweeden, 2009. Jones, Steve G. ed. Virtual Culture: Identity and Communication in Cybersociety. Sage Publications, 2002. | |||||||||||||
Evaluation Pattern Evaluation Pattern
CIA
End Semester Examination
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BHIS291A - THE POLITICS OF MEMORY: THE MAKINGS OF GENOCIDE (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: The course will look at Genocide – trace its ideological foundations and historical evolution from antiquity to the late 20thcentury. Genocide is a topic of enormous contemporary relevance, with implications for the construction of national identity and the responsibilities of the international community. While the focus will be on the Shoah (or Holocaust) due to its centrality within Genocide Studies, the course will also look at American, Asian and African cases. The analysis will be focused on the historical, cultural and social contexts along with the spatial, cultural and political memories they engender. The course will look at the phenomena of genocide through history. It will explore the causes and course of various episodes of genocide throughout world history, using a comparative approach. The core case studies are Armenia, the Jewish Holocaust, Cambodia and Rwanda, as well as pre-1900 genocides (particularly Native Americans and Africans). The students will analyze how the memory of genocide has been used and abused for political and other ends. This course is designed to challenge and enhance students pre-existing historiographical skills and encourage interdisciplinary awareness. The course concludes by asking students whether historical understanding can help us to prevent genocide in the future. Course Objectives:
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Course Outcome |
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Unit-1 |
Teaching Hours:9 |
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Theory of Genocide and Mass Killing
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a) Origins of Genocide: Why study genocide and other mass atrocities? b) Approaches to Genocide – From definition to process.
c) Antiquity of Genocide – Carthage, General Ran Min, Albigensian Crusade, Genghis Khan and the Mongol hordes – Were these episodes of Genocide? | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Empires, Race and Genocide
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a) Empire building and the roots of mass murder – Native Americans and French conquest of Algeria b) Ordinary murderers and a genocidal mind- Nazism, Stalinism and Maoism
c) The economics of mass atrocities –Colonization of Australia and Tasmania | |||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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Patterns of Mass Violence
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a) Genocide and morality – Great Irish famine and famines in British India
b) The logistics of annihilation – Rwanda and Cambodia | |||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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Genocide in Collective Memory
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a) The strategic logic of mass killing – Bangladesh and Sri Lanka
b) History, politics, memory and representation of genocide - Perpetrators and collaborators | |||||||||||||||||||
Text Books And Reference Books: · Adam Jones, Genocide: A Comprehensive Introduction, Routledge, 2006. | |||||||||||||||||||
Essential Reading / Recommended Reading · Adam LeBor, “Complicity with Evil”: The United Nations in the Age of Modern Genocide, Yale University Press, 2006. | |||||||||||||||||||
Evaluation Pattern CIA - Evaluation Pattern
Mid Semester Examination
End Semester Examination
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BMED291A - INTER-CULTURAL COMMUNICATION (2020 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The aim of the course is to offer students the opportunity to understand, explore and appreciate the nature of human diversity and globalization by providing a direct international experience in a virtual collaborative learning environment with students. |
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Course Outcome |
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· Identify and explain basic theories of human interaction within multi-cultural environments. · Apply basic principles of communication within various cultural settings. · Identify and explain the specific culturally oriented communication needs of a variety of marginal or sub-cultural groups · Apply principles of human communication in cross-cultural settings. |
Unit-1 |
Teaching Hours:15 |
Introduction
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Definitions and a basic understanding of the cross-culture communication, Differences between cross culture and intercultural communication. Dimensions & Models for Cultural Analysis- Popular models of cross cultural communication. | |
Unit-2 |
Teaching Hours:15 |
Context, Culture and Identity
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Context, Situation & Action Chains- Culture, Technology, workforce and environment, Countering oppression through inclusion. Culture & Identity - Educational attainment, Geographical locations, ethnicity. | |
Unit-3 |
Teaching Hours:15 |
Global Identity
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Intercultural Relations & Globalization (Case Study Work).Global Identity: Communicating with a Cross-Cultural Audience.Reading: Cross-cultural conflict by Kevin Avruch (UNESCO EOLSS (Encyclopedia of life support systems) - Sample Chapter | |
Text Books And Reference Books: William B. Gudykunst and Carmen M. Lee. 2003, “Introduction to Cross-Cultural Communication”- Sage Pubications. Patel, F et all. (2011). Intercultural Communication: Building a global community. Sage, India
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Essential Reading / Recommended Reading Cross-Cultural Communication Theories-Gerry Philipsen Adorno, Theodor W. and Horkheimer, Max. 1972. “The Culture Industry: Enlightenment as Mass Deception”. Dialectic of Enlightenment (trans. John Cumming). New York: Herder and Herder, 120-167 | |
Evaluation Pattern Testing Pattern: CIA 1: Submission 20 marks Mid Semester exam: Submission 25 marks CIA 3: Submission 20 marks
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BMED291B - AUDIO CONSUMPTION IN EVERYDAY LIFE (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:03 |
Course Objectives/Course Description |
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Acoustic Phonetics is a study of understanding sound and its importance in mass media. This course is audio‐visual friendly, and requires an active engagement with listening and viewing materials. Each session will feature analyzing and listening and understating sounds and its importance.
Course Objectives:
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Course Outcome |
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To understand the importance of sound To examine different aspects of sounds and emotions. To analyze the importance of sounds in mass media. |
Unit-1 |
Teaching Hours:15 |
Introduction to Sound
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Unit-2 |
Teaching Hours:15 |
Importance of Sound in Mass Media
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Unit-3 |
Teaching Hours:15 |
Understanding Sound (Practical Component)
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Testing Pattern: CIA 1: Submissions for 20 marks Mid Semester Submission: 25 marks CIA 3: Submissions 20 marks End Semester Submission: Submission for 30 marks | |
BPOL291A - POLITICS IN INDIA (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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India is the largest democracy of the world and its diverse society, vast geographical expanse and different cultural-social values make it an extremely complex political system. How does politics in a country like this operate? What are the historical influences and their impact on the modern democratic institutions of India? How has modern India managed to accommodate or shed off its centuries old traditional values in the clash between tradition and modernity? How have modern democratic institutions in India evolved, what are the pressures working upon them and how have these institutions performed till now? How does developmental state in India device and run welfare policies, maintain legitimacy and respond to crisis? The present course will give the students a basic understanding of all these aspects so that they can make sense of the ways in which democracy and political system operates in the country. Course Objectives The objectives of offering this course are: To introduce students to the political processes, fault lines and institutions in India To make them understand the relationships between these processes and institutions To acquaint them with the dominant debates and pressing issues lying before Indian political system |
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Course Outcome |
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Learning Outcomes At the end of the course, a student should be able to: Understand the fundamental aspects of Indian Political System Enrich the understanding of politics in India through study of its strengths and fault lines Understand how democracy and democratic institutions function and are challenged in India |
Unit-1 |
Teaching Hours:6 |
Introduction and Background
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Colonial State and Economy Development of India’s Constitution | |
Unit-2 |
Teaching Hours:15 |
Institutions and Structures
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The Indian Parliament The Judicial System of India Union and State Executive, Office of the Governor and Bureaucracy Federalism Party System in India | |
Unit-3 |
Teaching Hours:15 |
The Processes and Fault lines
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Elections in India Movements in India Communalism and Secularism Caste and Reservations | |
Unit-4 |
Teaching Hours:9 |
Policies and Problems
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Public Policy Foreign Policy Regionalism and Terrorism | |
Text Books And Reference Books: Chatterjee, Partha (ed.), 1997. State and Politics in India, New Delhi: Oxford University Press. Jayal, Niraja Gopal and Mehta, Pratap Bhanu (eds.), 2019. Politics in India, New Delhi: OUP. Roy, Himanshu and Singh, Mahendra Prasad (eds.), 2018. Indian Political System, New Delhi: Pearson. | |
Essential Reading / Recommended Reading Bhargava, Ashutosh and Acharya, Ashok (eds.), 2017. Poltical Theory: An Introduction, New Delhi: Pearson Austin, Granville, 2014. The Indian Constitution: Cornerstone of a Nation, New Delhi: Oxford University Press. | |
Evaluation Pattern CIA 1 - 20 marks Mid sem - 25 marks CIA 2 - 20 marks End sem - 30 marks Attendance - 5 marks | |
BPOL291B - STATE AND TERRORISM (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description This course covers conceptual understanding of evolution, kinds, roots and causes of terrorism. The course will also acquaint the student about the human rights related issues on counter terrorism activities carried out by the state. The students will be asked prepare and debate on pertinent issues regarding the role of state in terrorism. In addition to that the course will also acquaint the student about the issues in modern terrorism. Upon completion, the student will have a basic understanding of terrorism.
Course Objectives To introduce students to a) Define the term of terrorism. b) Understand the causes of terrorism. c) Define the term counterterrorism and its various strategies. d) Acquaint with the debates on terrorism. e) Explain the issues in Modern Terrorism |
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Course Outcome |
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At the completion of this course, the student will be able to know the a) the different perspective of terrorism |
Unit-1 |
Teaching Hours:10 |
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Introduction
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What Is Terrorism—Debates on Definition Evolution of Terrorism Kinds of terrorism Root causes of terrorism
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Unit-2 |
Teaching Hours:10 |
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State and Terrorism
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Counter Terrorism Various strategies to counter terrorism, Human Rights and Counter-Terrorism Role of state in creating and countering terrorism | |||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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Debates on Terrorism
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Is one person's terrorist another person's freedom fighter? What causes terrorism and terrorists? Prevention and preparedness The legal framework governing counter-terrorism efforts | |||||||||||||||||||||
Unit-4 |
Teaching Hours:13 |
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Issues in Modern Terrorism
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(1) Terrorism and the Media (2) Responding to the Tragedy of 13 Dec 2001- the attack on Indian Parliament | |||||||||||||||||||||
Text Books And Reference Books: · Wilkinson, P. (1977). Terrorism and the liberal state. Halsted. · Wilkinson, P. (2006). Terrorism versus democracy: The liberal state response. Routledge. · Griset, P. L., Mahan, S., & Griset, P. L. (2003). Terrorism in perspective. Thousand Oaks: Sage Publications. · Crenshaw, M. (1981). The causes of terrorism. Comparative politics, 13(4), 379-399. · Primoratz, I. (2004). State terrorism and counter-terrorism. In Terrorism (pp. 113-127). Palgrave Macmillan, London. · Bjørgo, T. (Ed.). (2004). Root Causes of Terrorism: Myths, reality and ways forward. Routledge. · | |||||||||||||||||||||
Essential Reading / Recommended Reading Laqueur, W. (1986). Reflections on terrorism. Foreign Aff., 65, 86. · Miller, A. H. (Ed.). (1982). Terrorism, the Media and the Law(p. 58). Dobbs Ferry, NY: Transnational Publishers. | |||||||||||||||||||||
Evaluation Pattern
CIA - Evaluation Pattern
Mid SemesterExamination
End Semester Examination
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BPSY291A - APPRECIATING AESTHETICS (2020 Batch) | |||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course aims at exploring the phenomenon of aesthetics from a multidisciplinary perspective. Further, it helps the students to get exposed to the multidisciplinary approach of understanding realities. At the end of the course, students will be able to: 1. Understand the philosophy behind aesthetics 2. Understand the human perception of aesthetics 3. Appreciate morality and aesthetic judgements 4. Take cognizance of the influence of technology on aesthetics
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Course Outcome |
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At the end of the course, students will display: 1. Knowledge about the philosophy behind human aesthetics 2. Appreciation for aesthetics from multiple perspectives 3. Ability to create aesthetically appealing products |
Unit-1 |
Teaching Hours:15 |
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Aesthetica
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Origin of modern aesthetics; philosophy behind Aesthetics | |||||||||||||
Unit-2 |
Teaching Hours:20 |
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Aesthetic Mind
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Psychology of Aesthetics; morality; aesthetic judgements; appreciation of environment | |||||||||||||
Unit-3 |
Teaching Hours:10 |
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Functional Aesthetics
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Globalization and Technological influence on Aesthetics; digital interface; military; fashion; culture; art and architecture | |||||||||||||
Text Books And Reference Books: Carlson, A. (2002). Aesthetics and the environment: The appreciation of nature, art and architecture. Psychology Press. Schellekens, E., & Goldie, P. (Eds.). (2011). The aesthetic mind: Philosophy and psychology. Oxford University Press. | |||||||||||||
Essential Reading / Recommended Reading Kivy, P. (Ed.). (2009). The Blackwell guide to aesthetics. John Wiley & Sons. Hughes, F. (2009). Kant's' Critique of Aesthetic Judgement': A Reader's Guide. Bloomsbury Publishing. | |||||||||||||
Evaluation Pattern
Mid Semester Test (Written)
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BPSY291B - HUMAN ENGINEERING AND ERGONOMICS (2020 Batch) | |||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description This course will cover topics related to human engineering and ergonomics more from a psychological perspective. Students will get to learn cognitive, social, organizational and safety aspects of the result of man-machine interaction. This course provides an overview of the systems design and strategies for effective understanding of man-machine interface.
Course Objectives
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Course Outcome |
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After the completion of the course, students will be able to: |
Unit-1 |
Teaching Hours:15 |
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Introduction to Human Engineering and Ergonomics
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Introduction to human engineering and ergonomics; Human factors engineering and systems design; Sensation and perception; Cross-cultural design; Mental workload and situation awareness. | |||||||||||||||||||
Unit-2 |
Teaching Hours:15 |
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Job, Equipment, Workplace and Environmental Design
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Task design and motivation; Job and team design; Workplace design; Sound and noise; Illumination. | |||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Design for Health, Safety and Comfort
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Health and safety management: Organization and public spaces; Warnings and hazard communications; Design for people with functional limitations; Design for aging. | |||||||||||||||||||
Text Books And Reference Books: Salvendy, G. (Ed.). (2012). Handbook of Human Factors and Ergonomics(4th ed.). New Jersey, USA: John Wiley & Sons, Inc.
Helander, M. (2006). A Guide to Human Factors and Ergonomics. USA: Taylor & Francis. | |||||||||||||||||||
Essential Reading / Recommended Reading Hancock, Peter. A. (Ed.). (1999). Human Performance and Ergonomics (2nded.). San Diego, California: Academic Press.
Lee, J. D., Wickens, C. D., Liu, Y. & Boyle, L. N. (2017).Designing for People:An Introduction to Human Factors Engineering.Charleston, South California: CreateSpace.
Guastello, S. J. (2014). Human Factors Engineering and Ergonomics. Boca Raton, Florida: CRC Press. | |||||||||||||||||||
Evaluation Pattern Assessment Pattern
CIA Evaluation pattern
Mid Semester Test (Written)
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EVS221 - ENVIRONMENTAL STUDIES (2020 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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To sensitize students on environmental issues |
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Course Outcome |
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To sensitize students on environmental issues |
Unit-1 |
Teaching Hours:0 |
TO SENSITIVE STUDENTS ON ENVIRONMENTAL ISSUE
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TO SENSITIVE STUDENTS ON ENVIRONMENTAL ISSUE | |
Text Books And Reference Books: na | |
Essential Reading / Recommended Reading na | |
Evaluation Pattern CIA 1 CIA 2 CIA3 | |
LAN221 - THOUGHT WRITING AND VISUALITY (2020 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: As a continuation of the course on writing, this course will specifically aim towards developing a nuanced sense of the visuality we have come to inhabit today. The course is specifically designed to help students read, interpret and deploy visuals effectively for their business requirements. |
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Course Outcome |
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Course Outcomes: At the end of the course, students will be able to: 1. Analyse and Interpret visual data 2. Create meaningful and relevant visual data for business contexts 3. Develop an awareness about the social, cultural, and political contexts of the creation and reception of visuals. Skill Focus 1. Critical and evaluative skills 2. Writing skills 3. Creative skills 4. Analytical skills |
Unit-1 |
Teaching Hours:15 |
Reading Images (Level of Knowledge: Basic)
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This unit will introduce the visual field as an important field of inquiry in business contexts. The unit will provide a detailed understanding of the elements of visuality. Skill Focus · Understanding how ideas in a visual text are linked · Locating and positioning speaker emphasis | |
Unit-2 |
Teaching Hours:15 |
Interpreting and Analysing Visual Content (Level of Knowledge: Conceptual)
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This unit will facilitate students to be able to read, analyse and interpret visual fields. A wide range of data from the visual context including infographics, advertisements, films, documentaries, social media, fashion, among others will be used to train students to develop modes of critical, analytical and written skills to analyse and interpret the data. Social, political and cultural factors that determine the creation, dissemination and interpretation of visuals in our contemporary context.
Skill Focus: · Recognising the writer’s stance · Inferring implicit ideas · Analysing and critiquing images · Evaluation of visuality in images | |
Unit-3 |
Teaching Hours:15 |
Creating effective visual content (Level of Knowledge: Creative)
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This unit will facilitate students to create meaningful, critically informed and culturally sensitive visual content that will aid in their business contexts. Mind mapping techniques, Advertisements, photo essays, documentaries, and other forms of visual infographics and vlogs will be facilitated as newer modes of engaging with business today. Skill Focus · Creating effective visual content · Familiarity with a wide range of visual genres for content creation · Recognising the purpose of visual content creation · Determining the right visuality to represent given data · Use visuals to effectively interpret, analyse and generate data | |
Text Books And Reference Books: Compilation given by instructor | |
Essential Reading / Recommended Reading Compilation by instructor | |
Evaluation Pattern Assessment Pattern CIA 2: Mid-semester submission for 50 marks CIAs: Continuous assessment through the ideation and creation of visual content. MSE must be a continuation of CIA 1 and must lead to CIA 3 ESE: 50 Marks
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BBBH311 - RESEARCH METHODOLOGY (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course deepens the understanding of different research approaches and methodologies in order to prepare students for their own research projects in their business discipline. This course will assist students in identifying, discussing and formulating a research problem, in selecting and applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in presenting their results. Successful completion of this course should be sufficient for students to undertake a research project. Course Objectives:
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Course Outcome |
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On having completed this course student should be able to: CLO1 - Demonstrate the ability to understand different research terminologies and concepts. CLO2 - Identify research problems and questions CLO3 - Develop methodology for research problems CLO4 - Analyze data and interpret results required for business decision-making in proper format CLO5 - Propose ethical suggestions based on the findings of the research |
Unit-1 |
Teaching Hours:8 |
Unit 1
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Definition, Objectives of research, Characteristics of research - Scientific Method, Types of research, Criteria for Good research, Business research in organizations - Decision Support, Ethics in research. | |
Unit-2 |
Teaching Hours:8 |
Unit 2
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Research Process - Steps in research, Research designs for Experimental, Explorative and Explanatory. Concepts - Methodology and Methods, Theory, concepts, constructs variables, Deductive and inductive logic | |
Unit-3 |
Teaching Hours:8 |
Unit 3
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Identifying and formulating research problem, Diagnosis of symptoms and problem, Setting research objectives, Doing review of literature, purpose methods, Hypothesis - Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, testing of hypothesis. | |
Unit-4 |
Teaching Hours:8 |
Unit 4
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Measurement Types of Scales, Scaling techniques, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments, Sampling - Significance of sampling, Concepts, Steps in sampling, Criteria for good sample | |
Unit-5 |
Teaching Hours:8 |
Unit 5
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Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique, Data collection instruments, Questionnaire, schedule | |
Unit-6 |
Teaching Hours:8 |
Unit 6
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Data processing Editing, coding, tabulation, pictorial and graphical presentation of Data, problems in processing, transcribing, Selection of statistical methods based on objectives, type of scale. Overview of types of statistical analysis descriptive, validation and inferential tools. Overview of Non-parametric and Qualitative data analysis tools. | |
Unit-7 |
Teaching Hours:8 |
Unit 7
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Statistical Testing: Parametric vs. Non parametric, Logic, Confidence, Intervals, Power of the test, Normal Curve, Normality Test, Homogeneity of variance, Bootstrapping, T-Test: One Sample, Independent Sample, Paired Sample. Analysis of variance: General | |
Unit-8 |
Teaching Hours:4 |
Unit 8
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Classification and tabulation, Graphical representation, Research presentation, Types of report - Research proposal, research report. Format of a report- Layout, Standards (Introduction to APA formatting), Precautions. | |
Text Books And Reference Books: Kothari, C. R. (2013). Research methodology: Methods and techniques. New Age International. | |
Essential Reading / Recommended Reading 1. Cooper, D. R., & Schindler, P. S. (2013). Business Research Methods (11th editio). New Delhi: TATA McGraw- Hill. 2. Nargundkar, Rajendra. (2011). Marketing Research (3rd edition). New Delhi: TATA McGraw- Hill. 3. Field, A. (2013). Discovering statistics using SPSS(4th edition). Sage publication | |
Evaluation Pattern CIA 1A - 10 Marks CIA 1B - 10 Marks CIA 2 - 25 Marks CIA 3 - 20 Marks End sem - 30 Marks Attendance - 5 Marks | |
BBBH312 - ENTREPRENEURSHIP DEVELOPMENT (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Entrepreneurship plays a significant role in stimulating economic growth and employment opportunities. In the developing world, entrepreneurial energy and effort are the primary engines of job creation, and income growth. This course intends to introduce the students to the challenges and opportunities before aspiring entrepreneurs in the emerging domestic and international arenas of possibilities. This course attempts to present various aspects of entrepreneurship in its theoretical and practical dimensions to enable a prospective entrepreneurial to move forward with visionary confidence. · To gain an introduction to the concepts and theories related to entrepreneurship practice · To give exposure to creativity tools and techniques in the context of entrepreneurial practice · To get familiarized with the family business ecosystem and its contribution to economic development to provide knowledge and information about the source of help, incentives and subsidies available from government to set up the project and other sources of funding
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Course Outcome |
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Unit-1 |
Teaching Hours:8 |
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INTRODUCTION TO ENTREPRENEURSHIP
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The concept of Entrepreneurship, Entrepreneurship-theories, Differences between Entrepreneurship, Entrepreneur & Enterprise Entrepreneurial competencies, functions of an Entrepreneur, types of Entrepreneurs. Differences between Manager and Entrepreneur, The role of Entrepreneurship in economic development, Intrapreneurship | ||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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CREATIVITY AND INNOVATION
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Creativity, The creative process, Ideation, sources for Business ideas, Creative Problem Solving:, Brainstorming, Heuristics ,Synectics, , Creative exercises, Innovation - Need identification, Selection of Product/Service, New Product Development, Services Industries-Human side of an enterprise | ||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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ESTABLISHING AN ENTERPRISE
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The start-up process, Project identification, Selection of the product, Project formulation, Project Appraisal - Market Feasibility, Technical Feasibility, Financial feasibility and Economic feasibility, Assessment of project feasibility, Market survey, Risk Analysis, Break-Even Analysis | ||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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INTRODUCTION TO FAMILY BUSINESS
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History of family business in India, Types, Importance, Structure/ownership patterns, Succession planning, Pitfalls and strategies to improve family business in an era of globalization. | ||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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INSTITUTIONAL SUPPORT TO ENTREPRENEURS
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Entrepreneurship development in India, Need for institutional support – National Small Industries Corporation (NSIC), Small Industries Development Organization (SIDO), Small Scale Industries Board (SSIB), Small Industries Service Institutes (SISI), and District Industries Centers (DIC).Venture capital, Industrial Estates and IIE.
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Unit-6 |
Teaching Hours:14 |
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PROJECT REPORT
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Project Report – Meaning and importance. Contents of a Project Report, Format of a Report (As per requirements of financial institutions) Preparation of project report. Technical Consultancy Organization (TCO). Basic start up problems. Preparing a project report on commercialization of an idea. | ||||||||||||||||||||||||
Text Books And Reference Books: Desai, V. (2014).The Dynamics of Entrepreneurial Development and Management (6ed.) Himalaya Publishing House. | ||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. David, H. (2013). Entrepreneurial Development (5ed.), Prentice Hall | ||||||||||||||||||||||||
Evaluation Pattern
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BBBH331 - COST ACCOUNTING (2019 Batch) | ||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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As a basic course on Cost Accounting, the course discusses the fundamental concepts and various aspects in and of cost accounting. This course also covers different methods and techniques used in the ascertainment of cost including preparation of cost sheet, material coast, labour coast, overhead cost, process costing, contract costing and cost audit. And thus this course as a part of business administration programme (Honours) provides cutting edge on the fundamental knowledge and basic understanding methods and techniques of ascertainment of cost required for a budding professional in the domain of accounting and finance. Course Objectives: • To familiarize the learners with the basic concepts and elements of costs • To provide the concepts of cost accounting to the students for preparing cost sheets. • To enrich the knowledge of the learners in ascertaining material and labour cost along with allocation and apportionment of overheads • To enable the learners to prepare contract account independently • To augment the knowledge of the students in preparing the process account • To enhance knowledge of the learners with the concept of cost audit |
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Course Outcome |
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On having completed this course student should be able to: CLO1 Demonstrate the basic cost concepts and the elements of cost CLO2 Apply the concepts of cost accounting to prepare cost sheet CLO3 Analyse the methods of ascertaining cost in terms of Material, Labour and Overheads CLO4 Evaluate the specific cost accounting methods to prepare the process accounts. CLO5 Elaborate the concepts of cost accounting to apply it to cost audit |
Unit-1 |
Teaching Hours:4 |
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Introduction to Cost Accounting
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Cost accounting- meaning and scope- objective- advantage of cost accounting- cost concept- cost centre- cost unit- classification and element of cost- costing method and technique- activity based costing- target costing | ||||||
Unit-2 |
Teaching Hours:10 |
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Preparation of cost sheet
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Preparation of cost sheet, Tender and Quotations | ||||||
Unit-3 |
Teaching Hours:8 |
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Material Control
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Materials- meaning of material control- steps in material control-need-objective of material control- issue of material- methods of pricing material issues[FIFO- LIFO- Simple and weighted average methods only]. Minimum level- maximum level- re-order level-EOQ-,ABCanalysis,VEDanalysis | ||||||
Unit-4 |
Teaching Hours:8 |
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Labour
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Labour-Meaning of labour cost- methods of remunerating labour- Time rate and Piece rate systems- Halsey & Rowan premium systems | ||||||
Unit-5 |
Teaching Hours:10 |
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Overheads
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Overheads- Meaning and classification of overhead costs- allocation of overhead expenses- appointment of overhead expenses- basis of appointment- primary and secondary distributions [Repeated & simultaneous equation method only] Absorption of Overheads – Machine Hour rate only | ||||||
Unit-6 |
Teaching Hours:8 |
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Contract Costing
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Contract Costing- types of contracts- recording of cost of contract- recording of value and profit on contact- cost plus contract- target costing- escalation clause and practical problems on contact account with balance sheet. | ||||||
Unit-7 |
Teaching Hours:8 |
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Process Costing
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Process Costing- Features of process costing- application of process costing- comparison between Job costing and Process Costing- advantages of process costing- disadvantages of process costing- fundamental principles of process costing- element of process cost- process losses- normal process loss- abnormal process loss | ||||||
Unit-8 |
Teaching Hours:2 |
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Cost Audit
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Cost Audit- meaning of Audit, definition of Cost Audit, type of cost audit. Objective of cost audit, advantage of cost audit Auditing techniques, cost audit programme; functions of cost auditors: difference between cost audit and financial audit. | ||||||
Text Books And Reference Books: Jain, S.P., & Narang, K.L. (2015). Cost Accounting. New Delhi: Kalyani Publishers. | ||||||
Essential Reading / Recommended Reading 1) Kishor, R.M. (2014). Cost Accounting. New Delhi: Taxman Allied Services. Pillai, R.N.S. (2014). Cost Accounting. New Delhi: Sultan Chand. Arora, M.N. (2014). Cost Accounting. New Delhi: Himalaya Publishers. Lal, J. (2013). Cost Accounting. New Delhi: Tata Mcgraw Hill Education. | ||||||
Evaluation Pattern CIA I - 20 Marks CIA II - 25 Marks CIA III - 20 Marks Attendance - 5 Marks End sem - 30 Marks | ||||||
BBBH332 - MARKETING MANAGEMENT (2019 Batch) | ||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing. Course Objectives: 1. To understand the application of Marketing concepts and techniques
· 2. To investigate marketing from a managerial perspective, including the critical analysis of functions of marketing opportunity assessment
· 3. To enhance team decision making skills and communication skills from a Marketing perspective 4. To examine the environmental factors that shape an organisation’s activities |
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Course Outcome |
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Demonstrate an ability to understand the situation facing a company and perform tasks in segmentation, targeting, and positioning, and developing a marketing mix. Construct a detailed marketing plan and implementation schedule for a company, or critically evaluate existing marketing strategies and tactics. Take part in effective communication among team members to build marketing projects Determine methods to make persuasive, effective presentation of their projects Discuss secondary company/product data in elaborating the current market position of a product and new opportunities |
Unit-1 |
Teaching Hours:10 |
DEFINING MARKETING AND THE MARKETING PROCESS
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Meaning Definition marketing, scope of marketing, core marketing concepts, Company Orientation toward the Marketplace; Developing Marketing Strategies and Plans, Marketing and Customer Value, Corporate and Division Strategic Planning, Business Unit Strategic Planning, Ansoff’s Matrix, BCG Matrix, Marketing Plan Criteria; Capturing market insight. | |
Unit-2 |
Teaching Hours:8 |
CONNECTING WITH CUSTOMERS
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Model Consumer Behavior, characteristics Affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Buyer Decision Process for New Products; Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market segmentation, targeting and positioning for competitive advantage and Band Equity. | |
Unit-3 |
Teaching Hours:8 |
SETTING PRODUCT & DESIGNING AND MANAGING SERVICES
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Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process, service encounters and Moments of Truth | |
Unit-4 |
Teaching Hours:8 |
PRICING
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Types of pricing, consideration and approaches, competitive strategies - attracting, attacking, retailing and growing customer
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Unit-5 |
Teaching Hours:8 |
DISTRIBUTION CHANNELS
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Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution. | |
Unit-6 |
Teaching Hours:10 |
PROMOTION
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An overview. Advertising, sales promotion, personal selling and sales management. Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model | |
Unit-7 |
Teaching Hours:8 |
SUSTAINABLE MARKETING: SOCIAL RESPONSIBILITY
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Sustainable Marketing, Social Criticisms of Marketing Marketing’s Impact on Individual Consumers Marketing’s Impact on Society as a Whole Marketing’s Impact on Other Businesses, Consumer Actions to Promote Sustainable Marketing Business Actions Toward Sustainable Marketing Principles and Marketing Ethics | |
Text Books And Reference Books: Kotler.P, & Keller.K.L. (2016) Marketing Management, 17th edition, Pearson. | |
Essential Reading / Recommended Reading
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Evaluation Pattern CIA1-20 MARKS CIA2-25 MARKS CIA3-20 MARKS END SEM EXAM-30 MARKS ATTENDANCE-05 MARKS | |
BBBH333 - INDIAN FINANCIAL SYSTEM (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This as a basic course on Indian Financial System discusses the fundamental concepts and various aspects in and about financial system in general and Indian financial system in particular. This course also covers various components or organization of Indian financial system namely financial markets, financial instruments, financial intermediaries/institutions, financial services and financial regulators and the linkages between them along with the recent development and changes in Indian Financial System. Thus this course as a part of Honors programme in business administration (BBAH) provides cutting edge fundamental knowledge in the frontiers of financial system required for a budding professional in the banking, financial services sector and financial institutions. Course Objectives: To provide with the basic understanding on financial system and its various components To develop the knowledge of the learners on how the financial system of India is organized To enrich the understanding of the learners in money market and capital market instruments and their operations To equip the students in understanding the functions of various financial institutions To develop the learners with overall understanding of basics of different financial services To be aware of the various regulatory bodies in the Indian financial system. To develop the base for research in the areas of financial system |
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Course Outcome |
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On having completed this course student should be able to: CLO1 Understand the fundamentals of financial system and its various components CLO2 Understand the operations of money market and capital market. CLO3 Choose the appropriate financial service. CLO4 Analyze the impact of changes in the Indian financial system CLO5 Explain the structure of Indian financial system. CLO6 Evaluate the functions of various financial institutions CLO7 Discuss the role of regulatory bodies in the Indian financial system |
Unit-1 |
Teaching Hours:10 |
Introduction to Financial systems
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Meaning-Structure- Functions-Components of financial system-Financial system and economic development- Reforms in Financial Sector in India | |
Unit-2 |
Teaching Hours:10 |
Capital Markets - Primary
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Capital Market: Meaning-Functions –Constituents –classification. Primary Market: Meaning - Functions- Constituents- Issue of securities- IPO, Private Placement-Right Issue-Bonus Issue-Qualified Institutions Placement (QIP) –IPO process-Book Building- Merchant Bankers-Lead Managers- Prospectus –Types –Red Hiring Prospectus- Price band- Determination of Price – Allotment of Shares- Application Supported Blocked Amount (ASBA)-Anchor Investor-Green Shoe Option - Listing of Shares-Capital Market Instruments. | |
Unit-3 |
Teaching Hours:10 |
Capital Markets - Secondary
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Functions of secondary market – Regulation of Stock exchange- Demutualization of stock exchange – Listing of securities – Risk management – Trading arrangements – Stock market index (Calculation of index, global indices) - Derivatives Market- Government Securities market- Capital market scams-SEBI-Reforms in capital markets. | |
Unit-4 |
Teaching Hours:10 |
Money market
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Meaning-Significance-Structure-Features of money market—Money market instruments-Reforms in money market-RBI-Functions-Monetary policy-Credit Policy | |
Unit-5 |
Teaching Hours:10 |
Financial Institutions
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Meaning- Functions-Banking institutions-Scheduled commercial banks and scheduled cooperative banks-Non Banking Institutions-NBFCs | |
Unit-6 |
Teaching Hours:10 |
Financial services
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Meaning-Types-Leasing- Hire purchase- Mutual funds( MF concepts- organization of MF – Equity funds – Debt funds- Other funds – Practical problems in NAV )- Factoring -Credit rating- Venture Capital-Recent developments in financial services industry. | |
Text Books And Reference Books: Pathak, B. (2011 ). Indian Financial System . New Delhi: Pearson education. | |
Essential Reading / Recommended Reading Desai, V. (2010).Indian Financial System. Mumbai: Himalaya publishers. Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya publishers. Khan, M.Y. (2009). Indian Financial System . New Delhi: McGraw-Hill. Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers. Singh, P. (2010). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books | |
Evaluation Pattern CIA I - 20 marks CIA II - 25 marks CIA III - 20 marks End semester - 30 marks Attendance - 5 marks | |
BBBH334 - PRINCIPLES OF MACRO ECONOMICS (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description It aims at providing a systematic introduction to mainstream approaches to the study of macroeconomics in the current century. It has been designed in such a way that it stimulates awareness on macroeconomic challenges and policy management in progressive nations. It also aims at developing the ability for objective reasoning about macroeconomic issues. Course Objectives
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Course Outcome |
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Unit-1 |
Teaching Hours:10 |
Measuring a Nations Income and Cost of Living
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Economy’s income and expenditure: measurement of GDP, components of GDP, real versus nominal GDP; Measurements of cost of living: the GDP deflator, the Consumer Price Index (CPI), calculation of CPI, GDP deflator versus the CPI, correcting economic variables for the effects of inflation, real and nominal interest rates. | |
Unit-2 |
Teaching Hours:20 |
Goods and Money Market
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Production and growth: saving and investment and the financial system, financial markets, savings and investment in the national income accounts; the market for loanable funds: policy changes and impact on the market for loanable funds, aggregate demand curve, aggregate supply curve, two causes of economic fluctuations, monetary policy influence on aggregate demand; the monetary system: meaning and functions of money, banks and money supply, money creation with 100 percent reserve banking and fractional reserve banking, central bank tools of monetary control, classical theory of inflation, classical dichotomy and monetary neutrality, velocity and quantity equation, Fisher effect, costs of inflation. | |
Unit-3 |
Teaching Hours:10 |
The Macroeconomics of Open Economies
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The international flows of goods and capital; the prices for international transactions: real and nominal exchange rates; theory of exchange rate determination: purchasing power parity; three key facts about economic fluctuations, short run economic fluctuations; the theory of liquidity preference: fiscal policy influence on aggregate demand, the multiplier effect, crowding-out effect; stabilisation policy: active versus automatic stabilizers. | |
Unit-4 |
Teaching Hours:10 |
Short Run Trade ? off between Inflation and Unemployment
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The Philips curve, shifts in Philips curve: the role of expectations, the role of supply shocks; the cost of reducing inflation: rational expectations and the possibility of costless disinflation. | |
Unit-5 |
Teaching Hours:10 |
Six Debates over Macroeconomic Policy
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Monetary and fiscal policy: pros and cons; handling recession: higher spending vs. tax cuts; monetary policy: rule vs. discretion; central bank: zero inflation, balanced budget debate; tax law reformation for savings: debate. | |
Text Books And Reference Books: Dornbusch, R., Fischer, S., & Startz, R. (2015). Macroeconomics (11th ed.). McGraw Hill Education. Froyen, R. (2014). Macroeconomics: Theories and Policies (10th ed.). Pearson Education. Mankiw, G.N. (2015). Macroeconomics (9th ed.). Worth Publishers. Mankiw, G. N. (2012). Principles of Macroeconomics, (6th ed.). Cengage Learning India. | |
Essential Reading / Recommended Reading Abel, A. B. & Bernanke, B. S. (2011). Macroeconomics (7th ed.). Pearson Education. Blanchard, O. (2009). Macroeconomics (5th ed.). Pearson Education. Mishkin, F. S. (2016). Macroeconomics: Policy & Practice (2nd ed.). Pearson Education. | |
Evaluation Pattern CIA 1: 20 marks MSE: 25 marks CIA 3: 20 marks Attendance: 05 marks ESE: 30 marks | |
BBBH335 - FUNDAMENTALS OF BUSINESS ANALYTICS (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description Business Analytics is a crucial area of study for students looking to enhance their employment prospects. The tools of business analytics can aid decision making by creating insights from data, by improving our ability to more accurately forecast for planning. This course is a must for professionals looking to learn data analytics, as well as students who are looking to pursue data science as a career.
Learning Objectives · To give an insight into data and its characteristics. · To understand the descriptive and predictive models of data analytics. · To apply the analytical techniques and find solutions to realistic business problems. |
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Course Outcome |
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· To be able to collect and analyse data to gain a better understanding of characteristics of data. · To be able to process the data and make viable business decisions. · To be able to apply knowledge and develop solutions across a range of functional areas like Marketing Finance, HR and Operations. |
Unit-1 |
Teaching Hours:8 |
Introduction to Analytics
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Level of knowledge : Conceptual Data – information – intelligence – knowledge approach, types of analytics, organization and source of data, importance of data quality, dealing with missing or incomplete data, popular tools used for analytics, Role of Data Scientist in Business & Society, Analytics Methodology | |
Unit-2 |
Teaching Hours:10 |
Overview of Using Data
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Level of knowledge : Application Data Selection, Data classification, Data Reduction, Data Exploration, Data Preparation, Data Partition, Types of data, | |
Unit-3 |
Teaching Hours:8 |
Data Visualisation
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Level of knowledge : Application Modifying data using Excel, creating distribution from data, measures of location, measures of variability, analysing distribution, measures of association | |
Unit-4 |
Teaching Hours:8 |
Business Analytics Process
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Level of knowledge : Application Data visualisation, Tables, Charts, Advanced data visualisation, data dashboards
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Unit-5 |
Teaching Hours:8 |
Predictive Modeling Techniques
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Level of knowledge : Application The simple linear regression model, least square method, assessing the fit of simple regression model, multiple regression model. | |
Unit-6 |
Teaching Hours:10 |
Time Series Analytics and Forecasting
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Level of knowledge : Application Time Series Pattern, forecast, accuracy, moving averages, seasonality. | |
Unit-7 |
Teaching Hours:8 |
Application Fields
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Level of knowledge : Application Marketing Analytics, Finance Analytics, HR Analytics, Operation Analytics | |
Text Books And Reference Books: · Camm, J., Cochran, J., Fry, M., Ohlmann, J., & Anderson, D. (2014). Essentials of Business Analytics (Book Only). Nelson Education.
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Essential Reading / Recommended Reading Text Books and Reference Books: · The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling Kimball, R. and Ross, M. Second Edition.John Wiley & Sons, 2006. · The Data Warehouse ETL Toolkit: Practical Techniques for Extracting, Cleaning, Conforming, and Delivering Data. Kimball, R., and Caserta, J. John Wiley & Sons, 2004 · Turban E, Armson, JE, Liang, TP & Sharda, Decision support and Business Intelligence Systems, 8th Edition, John Wiley & Sons, 2007
· Michael J. A. Berry and Gordon S. Linoff, Data Mining Techniques for marketing, Sales and CRM, John Wiley & Sons, 2004
· Kimball, R., Ross, M (2006). The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling , Second Edition. John Wiley & Sons. · Kimball, R., and Caserta, J (2004). The Data Warehouse ETL Toolkit: Practical Techniques for Extracting, Cleaning, Conforming, and Delivering Data. John Wiley & Sons. · Turban E, Armson, JE, Liang, TP & Sharda (2007). Decision support and Business Intelligence Systems, 8th Edition, John Wiley & Sons. · Michael J. A. Berry and Gordon S. Linoff (2004). Data Mining Techniques for marketing, Sales and CRM, John Wiley & Sons. | |
Evaluation Pattern Lab assignments | |
BSDBS312 - KNOWLEDGE ACQUISITION SKILLS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio. |
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Course Outcome |
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Unit-1 |
Teaching Hours:15 |
Excel for Business: Essential
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Key foundational features of Excel: The Excel user interface, basic Excel terminology, how to operate essential navigational controls in Excel and how to perform basic data entry with Excel spreadsheets. Introduced to formulas and functions - learn how to write them, use them to perform calculations and understand the different cell references. This module covers several formatting tools like font formatting, borders, alignment, number formatting, as well as the Excel styles and themes. Manage your spreadsheets – find data with Filter and Sort, retrieve and change data using Find and Replace, and use Conditional Formatting to highlight specific data. Learn how you can optimise your spreadsheet for printing by managing margins, orientation, headers & footers, and more. This module walks you through creating and modifying charts in Excel. | |
Unit-2 |
Teaching Hours:15 |
Excel for Business: Intermediate
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Combine data, manage datasets and perform calculations across multiple sources, Date and Text functions, manage and apply Named Ranges to enhance your calculations, COUNTIFS to extract information from data, as well as generate graphical representations of it. Formatting and managing tables and then move on to sorting and filtering tables, create and modify them to solve a variety of business problems. Create interactive dashboards with pivot charts and slicers. | |
Text Books And Reference Books: Chapra, S. C. (2003). Power programming with VBA/excel. Prentice Hall. | |
Essential Reading / Recommended Reading David, M. (2017). Statistics for managers, using Microsoft excel. Pearson Education India. | |
Evaluation Pattern Assessment after each module | |
BBBH411 - BUSINESS ETHICS AND SUSTAINABILITY (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Today’s corporations are under tremendous pressure to follow ethical practices, better governance and look at sustainability through a triple bottom line perspective. As management students, they will be expected to have formal education on the aforementioned areas. This paper aims to provide an overview on international development on ethics, governance and sustainability.
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Course Outcome |
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Unit-1 |
Teaching Hours:6 |
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Introduction to Business Ethics
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Level of Knowledge: Basic Meaning of ethics, business ethics, relation between ethics and business ethics, evolution of business ethics, nature of business ethics, scope, need and purpose, importance, approaches to business ethics, ethical decision making, some unethical issues, benefits from managing ethics at workplace, ethical organizations. | |||||||||||||
Unit-2 |
Teaching Hours:6 |
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The Study of Business, Government and Society (BGS)
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Level of Knowledge: Basic Importance of BGS to Managers, Models of BGS relationships: Market Capitalism Model, Dominance Model Countervailing Forces Model, Stakeholder Model, Global perspective, Historic perspective. | |||||||||||||
Unit-3 |
Teaching Hours:9 |
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Making decisions in business ethics
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Level of Knowledge: Basic Models of ethical decision making, individual influences on ethical decision making, situational influences on ethical decision making | |||||||||||||
Unit-4 |
Teaching Hours:5 |
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Managing business ethics
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Level of Knowledge: Conceptual Business ethics management, setting standards of ethical behaviour, managing stakeholder relations, assessing ethical performance,organizing for business ethics management. | |||||||||||||
Unit-5 |
Teaching Hours:5 |
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Employees and business ethics
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Level of Knowledge: Conceptual Employees as stakeholders, ethical issues related to employee relation, employing people worldwide: The ethical challenges of globalization, the corporate citizen and employee relations, towards sustainable employment. | |||||||||||||
Unit-6 |
Teaching Hours:5 |
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Suppliers, competitors and business ethics
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Level of Knowledge: Conceptual Suppliers and competitors as stakeholders, ethical issues and suppliers, competitors, Conflict of interest, Ethical sourcing and fair trade. | |||||||||||||
Unit-7 |
Teaching Hours:5 |
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Consumers and business ethics
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Level of Knowledge: Conceptual Consumers as stakeholders, ethical issues-marketing and the consumer, globalization and consumers: the ethical challenge of the market place, consumers and corporate citizenship: consumer sovereignty and the politics of purchasing, sustainable consumption. | |||||||||||||
Unit-8 |
Teaching Hours:9 |
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Sustainability and Corporate Sustainability Reporting Framework
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Level of Knowledge: Conceptual Meaning and Scope, Corporate Social Responsibility, Sustainability, Sustainability Terminologies and Meanings,why is sustainability an imperative, Global Reporting Initiative Guidelines, National Voluntary Guidelines on Social,Environmental and Economic Responsibilities of Business, International Standards, Sustainability Indices, Principles of Responsible Investment, Challenges in Mainstreaming Sustainability Reporting, Sustainability Reporting Case Studies. | |||||||||||||
Unit-9 |
Teaching Hours:4 |
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Shareholders and Business Ethics
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Level of Knowledge: Analytical Corporate Governance: a principal agent relationship, different frameworks of corporate governance globally, The role of financial markets and insider trading, shareholders as citizens of the corporation. | |||||||||||||
Unit-10 |
Teaching Hours:6 |
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Legal framework, conventions, treaties on environmental and social aspects
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Level of Knowledge: Analytical United Nations Conference on Human Environment, United Nations Environment Programme Brundtland Commission, United Nations Conference on Environment and Development Agenda 21,Rio Declaration on Environment and Development, Statement of Forest Principles United Nations Framework Convention on climate change, Convention on Biological Diversity, Kyoto Protocol, Bali Roadmap,United Nations Conference on Sustainable Development, Rio+20, Millennium Development Goals to Sustainable Development Goals. | |||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBH431 - BUSINESS FINANCE (2019 Batch) | |||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course of Business Finance is a sophisticated package including all aspects covered under the scope of finance functions in a business enterprise consisting of concepts related to sourcing of funds and optimum allocation of the funds. Course Objectives: To provide an in-depth knowledge of concepts covered under the finance related aspects of a business organization. To equip the students with the skills required to make the optimum financial decision and select the best financial alternatives. To impart the knowledge required to solve financial challenges and issues in a business enterprise. 1 |
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Course Outcome |
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CLO1 :Students should be able to have conceptual knowledge on different aspects, processes and terms covered under the finance function in a business enterprise CLO2: Students should be equipped with the knowledge skills required to take the optimum financial decisions CLO3: Students should be able to analyse and suggest ways to solve financial issues and challenges of a business enterprise. |
Unit-1 |
Teaching Hours:8 |
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INTRODUCTION TO BUSINESS FINANCE
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Meaning of finance and financial management, Types of finance – public and private finance, classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functions areas of financial management, Functions of a finance manager | |||||||||||||||
Unit-2 |
Teaching Hours:6 |
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SOURCES OF FINANCE
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Ownership securities – Equity shares , Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditor ship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. | |||||||||||||||
Unit-3 |
Teaching Hours:5 |
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CAPITALIZATION
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Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading. | |||||||||||||||
Unit-4 |
Teaching Hours:6 |
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CAPITAL STRUCTURE
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Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, capital structure and EPS – practical problems. Point of indifference, Capital gearing, Theories of capital structure- concepts. | |||||||||||||||
Unit-5 |
Teaching Hours:6 |
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COST OF CAPITAL
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Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital – practical problems. | |||||||||||||||
Unit-6 |
Teaching Hours:7 |
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LEVERAGES
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Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems. | |||||||||||||||
Unit-7 |
Teaching Hours:6 |
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CAPITAL BUDGETING
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Meaning of capital budgeting, Importance , Need, Time value of money, capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on payback period , rate of return , NPV method , Profitability index, IRR methods. | |||||||||||||||
Unit-8 |
Teaching Hours:8 |
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DIVIDEND POLICY DECISIONS
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Dividend Policy and Decisions- Irrelevance concept – Residual Approach and Modigliani and Miller Approach. Relevant Concept- Walter’s Approach and Gordon’s Approach, Determinants of Dividend Policy, Types of Dividend Policy, Forms of Dividend, bonus issue, stock split. | |||||||||||||||
Unit-9 |
Teaching Hours:8 |
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MANAGEMENT OF WORKING CAPITAL
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Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash – cash budget – practical problems. Management of inventory and debtors – theory only. | |||||||||||||||
Text Books And Reference Books: Gupta,S,K.,Sharma,R.K.,& Gupta ,N(2010).Financial Management. Kalyani Publishers | |||||||||||||||
Essential Reading / Recommended Reading 1. Khan, M.Y. & Jain, P.K.(2011). Financial Management. New Delhi, India. Tata McGraw Hill. 2. Chandra, P.(2008).Financial Management. New Delhi, India. Tata McGraw Hill Book Co.
3. Pandey,I.M.(2009). Financial Management. New Delhi, India. Vikas Publishing House. | |||||||||||||||
Evaluation Pattern
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BBBH432 - SERVICES MARKETING (2019 Batch) | |||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:50 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description:The curriculum is designed for students with careers in services and goods industries with high service components. The course improves students’ understanding of distinctive aspects of services marketing and enhances their ability to apply marketing strategies to create, communicate, and deliver customer value in the service economy. Course Objectives:The objective of this course is to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services. |
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Course Outcome |
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Course Learning Outcomes: On having completed this course student should be able to: CLO1 Demonstrate an extended understanding of the similarities and differences in service-based and physical product based marketing activities. CLO2 Develop and justify marketing planning and control systems appropriate to service-based activities. CLO3 Demonstrate integrative knowledge of marketing issues associated with service productivity, perceived quality, customer satisfaction and loyalty. CLO4 Prepare, communicate and justify marketing mixes and information systems for service-based organizations. |
Unit-1 |
Teaching Hours:7 |
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Introduction to services
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Level of Knowledge: Basic Concepts, contribution and reasons for the growth of services sector, difference in goods and service in marketing, characteristics of services, concept of service marketing triangle, service marketing mix, GAP models of service quality. | ||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Consumer behaviour in services
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Level of Knowledge: Basic Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.Customer perception of services, Factors that influence customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception. | ||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Service Development and Quality Improvement
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Level of Knowledge: Conceptual Introduction, Types of New Service Development and its Stages, Types of new services, Stages in new service development, Service Costs Incurred by the Service Provider, service Blue Printing, service Development – Need, Importance and as a Measure of Competitive Advantage, service Quality Dimensions, Service Quality Measurement and Service Mapping, Improving Service Quality and Service Delivery, Service Failure and Recovery. | ||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Marketing of Services
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Level of Knowledge: Conceptual Introduction, Overview of Different Service Sectors, Marketing of Banking Services, Marketing in Insurance Sector, Marketing of Education Services, Marketing of Tourism and Airlines, Tourism marketing, Airlines marketing, marketing of Hospitality Services, Healthcare Marketing, Social Service by NGOs, Marketing of Online Services, Marketing of Professional Services. | ||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Emerging Issues in Service Marketing
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Level of Knowledge: Conceptual Introduction, Strategic approach in Services Marketing, Service Marketing in e-Commerce and e-Marketing, and Telemarketing Services, Service Marketing Research for Global Markets and Rural Markets, Innovations in Services Marketing, Ethical Aspects in Service Marketing.
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Unit-6 |
Teaching Hours:10 |
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Customer Relationship Management
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Level of Knowledge: Conceptual Introduction, Importance of CRM, Concept and Growth of Relationship Marketing, Scope of Relationship Marketing, Customer Life Time Value, types of Relationship Management,technological Applications in CRM, types of Technological Applications in CRM, Customer Databases and Information Systems, Database Marketing Strategies, Customer Loyalty and Profitability through Technology. | ||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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e-CRM - Emerging Trends in CRM
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Level of Knowledge: Conceptual Introduction, Importance of e-CRM in Service Marketing, Challenges involved in formulating and implementing e-CRM strategies, e-CRM architecture and its components, Five engines of e-CRM, Evolution of e-customer and e-marketing, e-CRM for personalized services. | ||||||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Valarie A Zeithaml(2017), 6th Edition, Services Marketing: Integrating Customer Focus Across the Firm, McGraw Hill Education 2. Wirtz Jochen, Lovelock Christopher (2017). 8th Edition, Services Marketing : People Technology Strategy, Pearson Education. | ||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBH433 - COMPANY LAW AND CORPORATE GOVERNANCE (2019 Batch) | ||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: The course is structured to introduce the framework of Company law and Corporate Governance practices in India. It covers the provisions of Companies Act, 2013 in respect with Formation of a Company to its winding up. In addition, it also conceptualizes the various theories and practices of Corporate Governance based on various Committees recommendations.
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Course Outcome |
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Course Learning Outcomes: On having completed this course student should be able to: CLO1 Identify the role and importance of Company Law and Company Formation. CLO2 Demonstrate provisions of Company Management. CLO3 Interpret the role and nature of Company Meetings. CLO4 Examine the procedure of Winding Up of Company. CLO5 Assess the relevance of Corporate Governance. CLO6 Explore the role of Internal Control Systems. CLO7 Delve into disclosure norms for Companies under the Companies Act, 2013. |
Unit-1 |
Teaching Hours:10 |
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Introduction to Company Law and Formation of Company
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Development of Company Law in India- Objects of the Act. Meaning and definition of Company, Definition of Subsidiary and Joint Venture Company. Special features, - Kinds of Companies – Features of various types of companies – Differences between Private and Public companies, Producer Company Punishment for improper use of “Limited” or “Private Limited”, Associate company- Small Company. Promotion – Role of Promoters –Position of Promoters-Incorporation of a Company – Memorandum of Association – Its contents and alteration – Doctrine of Ultra vires; Articles of Association – Its contents – Distinction between Memorandum of Association and Articles of Association – Doctrine of Constructive Notice – Doctrine of Indoor Management & It’s Exceptions– Certificate of Incorporation and Commencement of Business.Prospectus – Its contents – Statement in lieu of Prospectus.
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Unit-2 |
Teaching Hours:8 |
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Formation of a Company
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Promotion of a company, Role and Position of Promoters, Incorporation of a Company, Memorandum of Association, Contents and alteration of MoA, Doctrine of Ultra vires, Articles of Association and its contents, Distinction between MA and AA, Doctrine of Constructive Notice Doctrine of Indoor Management & It’s Exceptions, Certificate of Incorporation and Commencement of Business, Prospectus and Its contents Statement in lieu of Prospectus. | |||||||||||
Unit-3 |
Teaching Hours:8 |
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Company Management
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Definition, Appointment of key managerial personnel, Position, Powers and duties of directors, Types of Committees, Liability of directors, Types of directors, Removal, disqualification, control, (Meaning, Definition, Rights and duties of managerial personnel, Managerial Remuneration, Concept of Interest of Director, Role of Auditor(Reporting on Fraud), Appointment & Rotation, Additional Responsibility of Independent Director.
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Unit-4 |
Teaching Hours:6 |
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Company Meetings
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Meetings of Board of Directors– Meetings of shareholders – Statutory meeting – Annual General Meeting – Extraordinary General Meeting – Resolutions - Quorum – Principle of Majority rule – Protection of minority interest – Investigation –Company Secretary- Qualifications – Appointment – Duties. | |||||||||||
Unit-5 |
Teaching Hours:6 |
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Winding Up of a Company
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Types of winding up, winding up by the Court, Voluntary winding up (members’ voluntary winding up and creditors’ voluntary winding up), Company Liquidator (Meaning & Definition), Winding up subject to the supervision of the Court, Appointment, duties, powers and liabilities of Liquidator, Preferential payments, Overriding preferential payments, Settlement of list of contributories and application of assets, Removal and Replacement of Liquidator Effect of winding up order, Stay of suits, etc., on winding up order, Consequences of winding up, Exercise and control of Company Liquidator's powers, Audit of Company Liquidator's accounts, Final meeting and dissolution of company. | |||||||||||
Unit-6 |
Teaching Hours:8 |
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An Overview of Corporate Governance
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The role and purpose of the corporation. What is corporate governance? How do the definitions of corporate governance differ and what do they have in common? History of corporate governance. Issues in corporate governance, Evolution-Introduction. Need and Importance of corporate governance. Theories of Corporate Governance, Stewardship theory, Agency theory , Stakeholder theory, Committee recommendations, Naresh Chandra Committee, Kumar Mangalam, Birla committee, Narayana Murthy Committee. | |||||||||||
Unit-7 |
Teaching Hours:6 |
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Internal Control System
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Internal Control-Objectives, role and importance of Management and Auditor in Internal Control Mechanism of a Corporation. Corporate Governance and Internal Control over Financial Reporting - A Comparison of Regulatory Regimes. | |||||||||||
Unit-8 |
Teaching Hours:8 |
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Disclosure Requirements and Reporting Requirements
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Disclosures as per the Companies Act, 2013-Disclosures may be made in respect of but not limited to- Financial and operating results, Company objectives, Ownership, Related party transaction, Board, Remuneration of the boards, Risks. | |||||||||||
Text Books And Reference Books: 1. A C Fernando (2009). Corporate Governance: Principles, Policies & Practices, Pearson Education 2. Avatar Sigh. (2014). Company Law, Eastern Book Company, Lucknow
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Essential Reading / Recommended Reading 1. Giles Proctor & Lilian Miles. Corporate Governance, Cavendish Publishing Ltd, London, 2. Aggarwal, S. (2003). Corporate Governance: Concept and Dimensions, Snow White Publications Pvt.Ltd.
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Evaluation Pattern Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:
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BBBH434 - HUMAN RESOURCE MANAGEMENT (2019 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description Out of all the resources used by organizations, human resources are very unique because of the emotional labour they experience and the environment in which they operate hence managing them is always a challenge. The course helps the learners to understand how human resources are managed, what functions are performed in a HR department, how they are performed and various challenges an organization will face and solve with respect to their human resources Course Objectives · To be able to familiarize the students with the relevance of modern human resource requirements and challenges in the ever-changing business environment · To be able to know the elements of human resource management at domestic and global level. · To be able to understand and apply HR intervention in conjunction with organization need.
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Course Outcome |
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CLO 1:To have an understanding of the basic concepts, functions and processes of human resource management CLO2 :To Design and formulate various HRM processes such as Recruitment, Selection, Training, Development, Performance appraisals and Reward Systems, Compensation Plans and Ethical Behavior. CLO3 :o Develop necessary skill set for application of various HR issues. CLO4: Evaluate the developing role of human resources in the global arena. |
Unit-1 |
Teaching Hours:4 |
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Human Resource Management
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Introduction, evolution of HRM, theory of HRM, perspectives in people management, best fit models, SHRM, themes of HRM | |||||||||||
Unit-2 |
Teaching Hours:4 |
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Forces Shaping HRM at work
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Introduction, globalization and global comparisons, labor market patterns of employment, flexibility and fragmentation at work, legal framework for HRM and employment relations, the institutional framework for HRM | |||||||||||
Unit-3 |
Teaching Hours:6 |
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HRP & Job analysis
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Concept of HRP, Different stages of HRP, Short-Term and Long-Term Planning, forecasting techniques, Action Plans in case of shortage and surplus of HR, Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts. | |||||||||||
Unit-4 |
Teaching Hours:8 |
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Employee Resourcing: Recruitment, selection and induction
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Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Alternative to Recruitment, Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews, Meaning and benefits of Induction, Content of an Induction Program. | |||||||||||
Unit-5 |
Teaching Hours:7 |
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Learning & Development
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Definitions, overview of learning principles, levels of learning, Kolb’s learning cycle, transfer of learning, learning and development methods, informal learning, management development | |||||||||||
Unit-6 |
Teaching Hours:7 |
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Performance management
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Contribution and components of performance management, Purpose of Performance Appraisal, Trait, Behavioral and Result Methods of Performance Appraisals, Process of Performance Appraisal. | |||||||||||
Unit-7 |
Teaching Hours:7 |
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Reward management
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Definition of concepts, Objectives of Compensation Planning, Factors Influencing Compensation, Pay systems, types, non-pay benefits, cafeteria approach, job evaluation | |||||||||||
Unit-8 |
Teaching Hours:4 |
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Internal mobility
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Career Planning & Development, Stages in Career Planning, Internal and External Mobility of Employees | |||||||||||
Unit-9 |
Teaching Hours:5 |
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Employee relations
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Dealing with conflict, negotiating and bargaining, collective bargaining, dispute resolution, industrial action, employee engagement | |||||||||||
Unit-10 |
Teaching Hours:8 |
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HRM: A new paradigm
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Work life balance, quality of work life, employee engagement, gamification of HRM, ergonomics, forging psychological contract, social media leverage, diversity management, returnship management, flexi work management | |||||||||||
Unit-10 |
Teaching Hours:8 |
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Role of HR in changing times
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Introduction, development of HR function as a specialist function, analysing the role of HR function, new forms of delivery-outsourcing, shared service centres, E-HRM, High involvement or high-performance work practices, HR analytics, ICT in HRM, careers for HR specialists, trends in HRM | |||||||||||
Text Books And Reference Books: Dessler, G. (2010). Human Resource Management. New Delhi: Prentice Hall. | |||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBH435 - MANAGEMENT ACCOUNTING (2019 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The course aims at developing the fundamental knowledge of the analysis and interpretation of financial statements of the business organizations. It enables the learners to understand how functional budgets are prepared and used as a managerial tool for financial control and decision making in the business units. It also imports the learners the knowledge of management reporting and management audit. To impart the knowledge of analysis of financial statements of business organization for decision making To familiarize students with various tools and techniques of financial statements including Ratios fund flow statement and Cash flow analysis To make known the learners concept and preparation of budget and budgetary control To equip the learners to prepare management reporting and understand management audit
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Course Outcome |
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v Capability to analyze and interpret financial statements of business v Ability to interpret financial performance and position of business v Competent to prepare functional budgets of a business unit v Aptitude to make a managerial decision in a business organization v Capacity to prepare management report and conduct management audit |
Unit-1 |
Teaching Hours:4 |
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Introduction to Management Accounting
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Introduction, meaning, definition, importance and scope of management accounting - Role of Management Accountant - Differences between financial, cost and management accounting | |||||||||||
Unit-2 |
Teaching Hours:8 |
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Analysis of Financial Statements
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Meaning, definition, need and scope of financial statement analysis - Steps involved in financial statement analysis, Tools for financial statement analysis – Comparative Statements, Common size statements and Trend Analysis, practical problems | |||||||||||
Unit-3 |
Teaching Hours:12 |
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Ratio Analysis
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Meaning, definition, objectives of ratio analysis, Classification of ratios – Liquidity ratios, Solvency ratios, Profitability ratios, Turnover ratios, Practical problems DuPont analysis - Z score – M score, Practical Problems | |||||||||||
Unit-4 |
Teaching Hours:10 |
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Fund Flow Statement
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Introduction, Concept of fund, Statement of changes in Working Capital, Funds from Operations, Sources and Application of Funds | |||||||||||
Unit-5 |
Teaching Hours:8 |
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Cash Flow Statement
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Meaning of cash flow statement - Distinction between funds flow and cash flow statement - Uses of cash flow statement, Limitations of cash flow statement - Concept of cash and cash equivalents, Cash from operating activities, Cash flows from investing activities and cash flows from financing activities – Preparation of cash flow statement - Practical Problems as per Accounting Standard 3 | |||||||||||
Unit-6 |
Teaching Hours:8 |
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Budgetary Control
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Introduction to budget - Meaning, objectives and advantages of budgetary control – Limitations of budgetary control – Types of budgets, Functional budgets & Fixed and Flexible budgets – Cash budget – Practical problems | |||||||||||
Unit-7 |
Teaching Hours:5 |
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Marginal Costing
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Meaning of marginal costing and marginal cost – Absorption costing and managerial costing, objectives – advantages - contribution, profit volume ratio, break even analysis, Practical Problems including make or buy decision | |||||||||||
Unit-8 |
Teaching Hours:5 |
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Management Reporting and Management Audit
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Meaning of Management Reports- Essentials of effective reporting-Reports to different levels of management-Forms of reporting-Kinds of reports-Specimen form of a Management report-Review of reports, Management Audit -Definition of Management Audit-Objectives of Management Audit-Scope of Management Audit –Areas of Management Audit. | |||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBH461 - BANKING AND INSURANCE (2019 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course covers the various stages in the growth and development of banking in India to its present status, relationship between banker and customer, the legal status of banks as a paying banker and collecting banker and principles and procedures for sanctioning of loans. This course also covers insurance in general as well as different types of insurance such as life, general and different type of general insurance.
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Course Outcome |
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Unit-1 |
Teaching Hours:6 |
Introduction to Banking
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Meaning Features and Mechanism of E-Banking & Internet Banking, Mobile Banking & Telephone Banking, ATM & Electronic Money (Credit Cards) ,Electronic Funds Transfer System & INFINET Modern Banking Services. ITES and the worldwide banking sector | |
Unit-2 |
Teaching Hours:7 |
Relationship between Banker & Customer
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General relationship,–Special relationship –Statutory Obligation to honor Cheque, Bankers lien Bankers duty to maintain secrecy of Customer Accounts .Exemption from law of limitation, legal framework – corporate banking, loan documentation | |
Unit-3 |
Teaching Hours:7 |
Paying Banker
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Rules & Regulations, Payments of cheques, Negotiable Instruments Crossing of cheques& Endorsements, Protection to Paying Banker. | |
Unit-4 |
Teaching Hours:6 |
Principles & Procedures of Bank Lending
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Introduction of Funds, Principles of good lending, Types of advances, Security, Types& charges Lien –Pledge –Hypothecation –Mortgage Appraisal procedure and Documentation for corporate credit. | |
Unit-5 |
Teaching Hours:7 |
Introduction to Insurance
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Meaning and Importance of Insurance, Definition of risk and uncertainty; classification of risk; Sources of risk - external and Internal. Brief History of Insurance, Indian Contract Act, Special Feature of Insurance Contract Act, Insurance Laws. | |
Unit-6 |
Teaching Hours:7 |
Life Insurance
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Principles of life insurance. Contracts of Life Insurance: proposals and policy, assignment and nomination, title and claims, Life insurance products, pensions & Annuities | |
Unit-7 |
Teaching Hours:8 |
General insurance
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Principles of general Insurance Personal general insurance products (Fire, personal liability, home owners, personal motors, miscellaneous insurance) Terminology, persists, clauses & covers .Risk assessment, Underwriting & ratemaking, product design, Development & evaluation | |
Unit-8 |
Teaching Hours:7 |
Various Branches of General Insurance
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Brief History –Fire –House owners’ insurance, Marine Engineering –personal Motor Insurance aviation –Personal liability, agriculture miscellaneous insurance | |
Text Books And Reference Books:
Maheshwari, S.K. &Maheshwari. S N. (2010). Law & Practice of Banking. New Delhi Kalyani Publishers. Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis NexisButterworthsWadhwa. | |
Essential Reading / Recommended Reading
1) Gupta, S.N. (2010). Banking Law in Theory & Practice (5thedition). New Delhi: Universal Law Publishers 2) Guruswamy, S. (2010). Banking theory, law & practice (2nd edition). New Delhi: McGraw hill-higher publication 3) Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis Nexis Butterworth Wadhwa 4) Tannan, M.L. (2010). Banking Law & Practice in India. Nagpur: LexisNexis Butterworth Wadhwa. Insurance 1) Kumar, G. (2013). Hand Book of Insurance Laws. Allahabad: Law publishers 2) Narayanan, H. (2008). Indian Insurance – A Profile (2ndedi).Mumbai: Jaico Publishing House. 3) Singh, B.N. (2014). New Insurance Law. Allahabad: Universal Law Agency.
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Evaluation Pattern CIA 1: 20 Marks CIA 2: 20 Marks CIA 3: 20 Marks Attendence:5 Marks ESE 25 Marks | |
BSDBS412 - KNOWLEDGE APPLICATION SKILLS (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension. |
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Course Outcome |
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Unit-1 |
Teaching Hours:15 |
Unit-1 Data Analysis using SPSS -I
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Introduction to SPSS: general description, functions, menus, commands , SPSS file management, Manual input of data , Automated input of data and file import ,Defining variables , creating a new data set, measurement scales, Descriptive statistics analysis- Frequencies ,Descriptive ,Explore , Crosstabs ,Charts, validation, Statistical significance, Hypothesis testing ,Types of Hypothesis, P-value, Normality tests, Means, Validation of data, Interpretation-meaning, techniques of interpretation. | |
Unit-2 |
Teaching Hours:15 |
Unit-2 Data Analysis using SPSS:-II
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Types of inferential tools, T-test – independent and paired sample test, One-way ANOVA, chi-square testing, correlation analysis, Regression(Simple, multiple linear regression, Logistic , ordinal regression and multinomial regression). | |
Text Books And Reference Books: 1. Chawla, D., & Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 2. Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International. | |
Essential Reading / Recommended Reading 1. A.K.P.C.Swain(2010),A text book on Research Methodology, Kalyani Publishers, 3rd edition. | |
Evaluation Pattern Subject teachers will do class activities for assessment after each module. | |
BBBH531 - INTERNATIONAL BUSINESS (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: The course focuses on: a) history, evolution, growth & development of International Business. b) reasons for existence of MNCs and their strategies c) Government policies & Procedures applicable for International Business. This course is designed to impart sound knowledge about International Business operations through lectures, seminars, case studies & Group Discussions etc. to make learning challenging. Course Objectives: Growing importance of globalization makes it mandatory for every budding manager to be well versed with the dynamics of International business. This course intends to familiarize the students of management with the advanced knowledge of global business scenario from an Indian perspective.
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Course Outcome |
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Identify the different modes of International Business expansion. Evaluate the effectiveness of the Globalization concept in the 21st century. Analyze the importance of International Business related institutions. Develop the documentation regarding export finance and promotion. |
Unit-1 |
Teaching Hours:8 |
INTRODUCTION TO INTERNATIONAL BUSINESS
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Evolution of international business, nature of international business, need & importance of International Business, stages of internationalization, (EPRG) approaches to international business, theories of international business – Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Competitive Advantage, Tariff and non tariff and barriers, Introduction to Political, Economic, Social-Cultural & technological environment of international business. | |
Unit-2 |
Teaching Hours:8 |
MODES OF ENTERING INTERNATIONAL BUSINESS
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International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract manufacturing, management contracts, turnkey projects, Joint ventures- Mergers and Acquisitions- Foreign direct investment -Comparison of different modes of entry. | |
Unit-3 |
Teaching Hours:7 |
GLOBALIZATION
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Meaning- Definition and Features, Globalization-Advantages and Disadvantages, Socio–Cultural, Political &Legal and Economic Implications, Globalization and India, GATT and WTO. | |
Unit-4 |
Teaching Hours:8 |
MNCs AND INTERNATIONAL BUSINESS
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Definitions & Distinction among Domestic Companies, International company, MNC, Global Company and TNC, Merits and Demerits, MNC s and India, OECD Guidelines for Multinational Enterprises. a) Concepts and Principles b) General Policies c)Disclosure, d) Employment and Industrial Relations, e) Environment, f) Combating Bribery, g) Consumer Interests h) Science and Technology, i) Competition., j) Taxation. | |
Unit-5 |
Teaching Hours:4 |
INTERNATIONAL MARKETING INTELLIGENCE
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Information required, Sources of information, International marketing information System, International marketing Research. | |
Unit-6 |
Teaching Hours:7 |
INTRODUCTION TO INTERNATIONAL FINANCE
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Trade and Balance of payment, Current items, Capital Items, Disequilibrium of balance of payments and rectification, components of International financial systems, FOREX market, Euro currency market, IMF and International Monetary system, Exchange Rate determination (Concept only), Capital account convertibility. | |
Unit-7 |
Teaching Hours:10 |
EXPORT FINANCING AND DOCUMENTATION
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Export credits, Method and sources of credit, Methods of payments in International Business, Financing techniques, RBI and EXIM bank – Roles, functions in exports. Important Trade Terms in International Trade: [Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with carrier), FAS, EX SHIP & Arrival Contracts, C& F, EX WORKS & EX STORE CONTRACTS, FOR CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts. Export and import procedure, document required their relevance.
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Unit-8 |
Teaching Hours:8 |
EXPORT PROMOTION
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Assistance and Incentives to Indian Exporters, Export Promotion measures/Schemes: Market development assistance, Cash compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty exemption scheme. Role and functions of DGFT, IIFT, RBI, ECGC & EPCs in promoting international trade, FDI Trends, Rules and regulations.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1- 20 Marks CIA 2 - Mid semester exam - 25 Marks CIA 3 - 20 Marks End semester exam - 30 Marks
Attendance - 5 Marks | |
BBBH532 - TAXATION LAW- 1 (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course intends to provide basic knowledge on Direct taxes, tax structure in India, framework of the legislation, Incomes exempted from tax and computation of income under the Heads Salary, House property, Business or profession, Capital Gains and other sources. It provides thorough knowledge of various concepts and their application relating to direct tax laws with a view to integrate the relevance of these laws with tax planning anddecisions through various deductions. 1)To impart the basic and practical knowledge on Income Tax Structure in India 2)To understand the procedure to identify residential status and incidence of taxation 3) To know the chargeability, provisions and exemptions under various heads of income 4)To understand the methodology in computing Gross Total Income by considering various deductions available for individuals 5)To calculate tax liability for individual with applicable tax slab rates |
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Course Outcome |
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1.Assess Residential status of Individual and chargeability of tax based on their residential status as per income tax provisions 2. Compute taxable income from various heads like Salary, House Property, Capital Gains and other sources 3. Calculate Gross total income with the best use of deductions under various sections of income tax act and amendments 4. Compute Tax liability for individual for the respective assessment year |
Unit-1 |
Teaching Hours:4 |
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Introduction to Taxation:
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Introduction To Taxation-Direct And Indirect Tax, Income Tax Act 1961, Income Tax Rules 1962, Finance Act, Scheme of IT An Over-View Basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax Capital And Revenue | ||||
Unit-2 |
Teaching Hours:8 |
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Residential Status And Incidence Of Tax
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Residential Status and Incidence of Tax, Determination of residential status, Kinds of income, incidence of tax, Tax free income | ||||
Unit-3 |
Teaching Hours:12 |
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UNIT III Income from Salary
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Unit-4 |
Teaching Hours:8 |
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UNITIV Income from House Property
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Chargeability, annual value and its determination, deductions from annual value, (practical problems) | ||||
Unit-5 |
Teaching Hours:8 |
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UNIT V Profits and Gains of Business and Profession
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Meaning Of Business and Profession, Incomes Chargeable Computation Of Taxable Income, Treatment fringe benefit tax, Deemed Profit And Incomes Treatment Of Depreciation | ||||
Unit-6 |
Teaching Hours:4 |
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UNIT VI Capital Gains
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Meaning of important terms, Computation of capital gains exemptions from LTGC u/54, 54B, 54EC, 54 F | ||||
Unit-7 |
Teaching Hours:4 |
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UNIT VII Income from Other Sources
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Incomes taxable, deductions allowed, grossing up of income, computation of taxable income Clubbing of income & set off and carry forward | ||||
Unit-8 |
Teaching Hours:8 |
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UNIT VIII Deductions from gross total income Assessment of individuals
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Computation of total Income, Deduction u/s 80 C to 80 U and tax liability. Assessment procedure, Income tax authorities and their powers, Collection and Recovery of Tax | ||||
Text Books And Reference Books: Gaur, V.P.and Narang, B.K. . Income Tax Law and practice. (Latest edition). New Delhi :Kalyani Publishers | ||||
Essential Reading / Recommended Reading Vinod.K.Singhania, Latest Edition. Direct Taxes-Law & Practice. Taxman Publication | ||||
Evaluation Pattern ASSESSMENT OUTLINE
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BBBH533 - STRATEGIC MANAGEMENT (2018 Batch) | ||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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· To learn the fundamentals of strategic management using the case method. · To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology · To understand the interrelationships of business to individuals, other organizations, government and society. |
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Course Outcome |
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· To explain the strategy adopted by the companies in response to environmental changes · To understand the manner in which strategic and competitive advantage is developed. · To study various methods and techniques for internal analysis. · To observe how positioning of the firm in the industry help to determine the competitive advantage. · To explore the tools and technique for strategic analysis o understand different business strategies · To study the interrelationship of formulation and implementation. · To examine how strategic management contributes to effective corporate governance of an organization · To study the importance of values and ethics in Business |
Unit-1 |
Teaching Hours:5 |
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Strategic Planning And Strategic Management
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Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||
Unit-2 |
Teaching Hours:7 |
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Environmental Analysis
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The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment | |||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Industry and Resource Analysis
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A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis. | |||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Strategy Formulation And Choice
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Corporate level strategy: Introduction- The balanced score card- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix.
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Unit-5 |
Teaching Hours:5 |
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Corporate Restructuring
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The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances
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Unit-6 |
Teaching Hours:6 |
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Global Strategies
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Globalization-risks- global expansion strategies- the MNC mission statement- deciding which market to enter- market entry strategy international strategy - Business level strategy - Strategic analysis and choice | |||||||||||||||||
Unit-7 |
Teaching Hours:5 |
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Strategy Implementation and Functional Strategies
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Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy
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Unit-8 |
Teaching Hours:5 |
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Behavioural Implementation
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Corporate Governance and strategic management- Strategic Leadership- Corporate culture and Strategic management- Corporate Politics and Power- Personal values and Business Ethics
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Unit-9 |
Teaching Hours:5 |
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Strategic Evaluation and Control
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Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system
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Unit-10 |
Teaching Hours:5 |
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Strategy And Technology Management
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Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit. | |||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
Rao, V.S.P., & Krishna, V.H., (2015). Strategic Management: Text and Cases. New Delhi: Excel Books. | |||||||||||||||||
Evaluation Pattern
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BBBH534 - MANAGEMENT INFORMATION SYSTEM AND COMPUTING (2018 Batch) | |||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Information and information systems (IS) are vital organizational resources and constitute an integral part of managerial decision making. It is important to understand how managers can effectively utilize IS to achieve organizational goals. Accordingly, the objective of this course is to train students to identify and resolve managerial issues surrounding the use of IS in organizations. The purpose of this course is to provide the fundamentals associated with the information technology in a business perspective. These fundamentals are business concepts in which the influence of information technology has made some change or brought in new concepts. The course also gives insights on current technology that aids business decision making. Course Objectives:
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Course Outcome |
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CLO1 Demonstrate a basic understanding of application of Business Information systems in organizations. CLO2 Illustrate the impact of information systems in society. CLO3 Identify the current changes in technology which is essential for better business decision making. CLO4 Evaluate the business issues and challenges in IT perspective. CLO5 Develop functional modules with softwares such as ERP and CRM and examine the nature of its working. |
Unit-1 |
Teaching Hours:7 |
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INTRODUCTION TO INFORMATION SYSTEMS
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Concept of Management Information system- management, information, system, Functions and characteristics of MIS, Types of information system-operation support system, management support system, Components of MIS-hardware, software, data resources, network, people, Pyramid Structure of MIS, Data Processing-Data Processing Cycle, MIS vs Data Processing, Digital eco-system in global perspective (security issues, competition in digital ecosystem to be discussed) | |||||||||||
Unit-2 |
Teaching Hours:8 |
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DATA RESOURCES
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Database Management System (DBMS) concepts, Models, Intelligence Data systems- Business Intelligence System (BIS), Background to BIS, Business Marketing Intelligence System-Latest Trends in DBMS- Data Warehousing, Data Mining, Web Mining, and OLAP. | |||||||||||
Unit-3 |
Teaching Hours:8 |
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MIS AND INTERNET
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Internet Revolution-Digital Firm-Internet, intranet, extranet, ERP, SaaS, PaaS, IaaS SCM, e-CRM,SFA, RFID, Internet Induced digital innovation-key characteristics of digital innovation, Digital Transformation, Importance of digital transformation in today’s business scenario, Importance of digitization for organization and it’s stakeholders. | |||||||||||
Unit-4 |
Teaching Hours:8 |
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IMPLEMENTING INFORMATION SYSTEM
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Planning of implementation, Challenges of implementation, stages of implementation, Implementation process, Approaches to implementation roll out-causes of success and failure of implementation, management support and commitment, level of complexity and risks. | |||||||||||
Unit-5 |
Teaching Hours:8 |
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E-BUSINESS APPLICATION
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E-business enterprise and applications, Functional Business systems-Marketing, HR, Finance, Operations, Production, E-commerce-categories, E-payment systems, Challenges and trends in e-commerce, E-commerce and its impact on international business. | |||||||||||
Unit-6 |
Teaching Hours:7 |
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M-COMMERCE
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Emerging mobile digital platform- Evolution of M-commerce, M-commerce applications, Challenges of M-commerce, Components of mobile commerce, Growth of M-commerce and its effect on business. | |||||||||||
Unit-7 |
Teaching Hours:7 |
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EMERGING TECHNOLOGIES IN BUSINESS
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Overview of Emerging technologies- Data to Analytics to Machine Learning to Artificial Intelligence, Connected Clouds (public, private and Hybrid), Augmented Reality, Internet of Things (IoT), Big Data, Industry 4.0 | |||||||||||
Unit-8 |
Teaching Hours:7 |
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ETHICAL and SOCIETAL CHALLENGES OF IT
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Ethical and social issues connected with systems-legal issues, privacy issues, ethical issues, Accountability and liability issues, Internet challenges to privacy, IPR, Copy rights and Patents. | |||||||||||
Text Books And Reference Books: Joshi, G. (2013). Management Information Systems. New Delhi: Oxford University Press.
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBHE541D - DESIGN THINKING AND INNOVATION MANAGEMENT (2018 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Innovation is no longer a strategic choice. It is necessary for business continuity in almost every industry. The course is designed to impart skills of innovation and introduce the concept of Design thinking which enables systematic and human centric approach to finding unique solutions to common problems. COURSE OBJECTIVE: To engage students in lateral thinking process To enable them synthesize ideas into a practical product/solution To be able to empathize with customer requirements To equip them to use simple prototyping tools. |
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Course Outcome |
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Enable students to visualize and think out of the box Provide tools to become an innovative thinker and uncover creative opportunities Integrate human centric perspective in design Develop end to end solutions through Ideation, Innovation, Iteration and implementation |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO CREATIVITY AND INNOVATION
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Mindset, Convergent thinking vs. Divergent thinking, Right brain thinking lateral thinking, out of box approach, creativity, risks and overcoming failures, need-based innovations, highly innovative companies and strategies, radical thinkers, Disruptive innovation | |||||||||||
Unit-2 |
Teaching Hours:10 |
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INNOVATION TECHNIQUES
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Organizational culture and innovation, Methods and techniques of innovation management, Creative approaches, Systemic and analytical methods and techniques of innovation management, Financing innovation | |||||||||||
Unit-3 |
Teaching Hours:10 |
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MARKETING INNOVATION PRODUCTS
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Strategic considerations on innovations, innovation platforms that incorporate new product development, process innovations, service innovation, service design innovation, multiple product options, portfolios and standards | |||||||||||
Unit-4 |
Teaching Hours:6 |
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INTRODUCTION TO DESIGN THINKING
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Design thinking, Phases, Importance, Tools of Design thinking | |||||||||||
Unit-5 |
Teaching Hours:12 |
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PHASES OF DESIGN THINKING ? I
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Phase1 – Explore- tools of phase 1- Steep analysis, Stake holder mapping, opportunity framing, Phase 2 – empathize – tools of phase 2- observation, user interviews, need finding, Persona development. | |||||||||||
Unit-6 |
Teaching Hours:12 |
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PHASES OF DESIGN THINKING ? II
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Experiment – Phase 3 – Tools –Ideation, prototyping and experience design Engage Phase 4 –tools - Story telling – co-creation, evolve – Phase 5 – Strategic requirements – Evolved activity systems, Change management . | |||||||||||
Text Books And Reference Books:
1.Prahalad C.K, Krishnan M.K (2008).The new age of innovation, McGraw Hill 2. Paul Traut(2008). Innovation Management and New product Development , Pearson 3. Khandwalla(2003). Corporate Creativity, McGraw hill 4.Tim Brown Change by Design,harper collins 5. Gavin Ambrose & Paul Harris, Design Thinking, AVA Publishing SA.2010 | |||||||||||
Essential Reading / Recommended Reading
1.Mauborgne, Rene(2005).Blue Ocean Strategy,Harvard Business School Press. 2. Snyder, Duarte(2008). Unleashing Innovation, How Whirlpool Transformed an Industry, Jossey-Bass 4. Fraser(2012). Healther, Design Works; Toronto: University of Toronto Press. 5. Govindarajan,Vijay Trimble,Chris(2005). 10 Rules for Strategic Innovators, Harvard Business School Press | |||||||||||
Evaluation Pattern
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BBBHE542D - FAMILY BUSINESS MANAGEMENT (2018 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description:Family business has been dominating Indian industrial scenario since its inception during British Raj. The course is aimed to offer students a comprehensive understanding of the dynamics and nuances of family business globally and provide skills to scale up or diversify family business to the next level. Course Objectives:
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Course Outcome |
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Unit-1 |
Teaching Hours:9 |
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Introduction to Family Business Management
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The nature, importance, uniqueness of Family Business; 4 primary theoretical perspectives on family business; Difference between family-owned and non-family-owned business. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Family Business Attributes
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Role of kinship in family Business; Relationship between family and business; Complexity, conflicts, and circle model of family influence. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Contributions of Family Business Enterprises
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Prevalence of family firms world-wide – United States, Europe, Asia Pacific Rim, Africa, and India; Family firms’ contribution to GDP and employment; Stock Market listing of family firms. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
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Governance of Family Business Enterprises
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Governance constellation and its impact on family business; Family involvement in business management; Family wealth and ownership issues; Family involvement in new entrepreneurial activity. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
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Succession Planning
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Meaning and scope of family succession; Legal norms of succession; Insider vs. outsider succession challenges; Declining relevance of intra-family succession, Succession planning road map. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:6 |
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Multi-Generational Value Creation Generational Value Creation
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Changing landscape of family firms; Recognition, decision making and policy implementation; Value creation and sustainability. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Relationships and Conflict Management in Family Business Firms
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Social structure of family business; Family values; Types of conflict – relationship conflict, task conflict and value conflict; Conflict management strategies.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBBHE543D - CLIENTELE DEVELOPMENT (2018 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:50 |
Credits:4 |
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Course Objectives/Course Description |
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This is an elective course offered in the fifth semester to students of ED specialization. As competition in the market place has become fiercer, clientele development has become a core sales function within mid-size and large companies. This course is about how to build clientele and successfully organize sales, marketing and business development, with special reference to B2B markets. This is useful for a new venture or an existing business entering a new market. Course Objective To understand the problems and needs of clientsTo analyse sales models for creating and driving end user demand.To help the learner distinguish between consumer marketing and industrial marketingTo understand the process by which strategic market analysis guides the development of B2B marketing |
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Course Outcome |
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Identify the market types- creating a new market, bringing a new product to an existing market, and resegmenting an existing market. Explain how companies find new markets for their specified products. Interpret the various phases of company’s growth- client discovery, client validation, client creation and company building. Assess how companies learn and iterate before they launch their products Examine the traditional sales, marketing and business |
Unit-1 |
Teaching Hours:8 |
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Industrial Relation: Evolution and Growth
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Evolution of Industrial Relations – Definition and Scope of Industrial Relations – Objectives and Essential Features of Industrial Relations – Participants and Dynamics of their participation in Industrial Relations – Industrial Relation Perspective and Approach and International Labour organization. | |||||||||||
Unit-2 |
Teaching Hours:8 |
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Trade Unionism and Trade Unions
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The concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions. | |||||||||||
Unit-3 |
Teaching Hours:8 |
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The contract Employment and Standing Orders
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The Contract Labour Act 1970; Objectives, Scope and Coverage, Definitions- Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour . Standing order-need and importance. | |||||||||||
Unit-4 |
Teaching Hours:12 |
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The Factories Act & Industrial Employment Act
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The Factories act, The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions Industrial Conflicts and industrial disputes, Industrial Dispute; Concept – Industrial Dispute under ID Act 1947 – Industrial Dispute and Individual Disputes - Causes of Industrial Conflicts - Managing Discipline: Misconduct and Approaches to Handle Misconduct - Conducting Domestic Enquiry – Grievance Procedure. | |||||||||||
Unit-5 |
Teaching Hours:8 |
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Industrial Conflict
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Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices.
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Unit-6 |
Teaching Hours:8 |
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Conflict Settlement Machinery
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Industrial Conflict Settlement Machinery: Conciliation; Conciliation Officer , The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals – Recommendations of National Commission on Labour Settlement Machinery.
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Unit-7 |
Teaching Hours:8 |
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Labour Laws
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Social security laws: The employees’ state insurance act 1948, The maternity act 1961, The payment of gratuity act 1972, The workmen compensation act 1923, The EPF act 1952, Wage Legislation: The payment of wages act 1936, The minimum wages act 1948, The payment of bonus act 1965.
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Text Books And Reference Books:
P. N Singh, Neeraj Kumar (2011). Employee Relations Management: Pearson Education. | |||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern CIA 01 : 20 Marks CIA 02 : 25 Marks (Mid Semester Exam) CIA 03 : 20 Marks End Semester Exam: 30 Marks Attendance: 05 Marks | |||||||||||
BBBHH542C - PERFORMANCE AND COMPENSATION MANAGEMENT (2018 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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1. To enable Students have an exposure to broaden areas in Compensation Management concepts and its applications and research .
2. To demonstrate a panoramic view of tools and methods to effectively manage individual and group rewards within organizations .
3. To enable students to design a compensation strategy and translating the same into a pay structure.
4. To illustarare employee performance evaluations, raises and promotions, short-term incentives, long-term incentives ,nonmonetary rewards.
5. To design an organization’s performance and compensation management process that complies with law and supports organizational mission and strategy.. |
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Course Outcome |
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CLO1 To understand Employ job-related performance standards and performance indicators that reflect the employee’s range of responsibilities. CLO2 To analyse the importance of financial and non-financial benefits offered by different categories of industries for motivating and keeping the potential employees satisfied CLO3 To design matching compensation structure. CLO4 To analyse and correlate effective performance of the the employee and challenges and problems of the the employer CLO5 To create and develop different strategies to identify and retain potential empl |
Unit-1 |
Teaching Hours:6 |
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Performance management
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Unit-2 |
Teaching Hours:6 |
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Effective performance management-a changing
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Unit-3 |
Teaching Hours:7 |
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Performance management issues-Improving objective setting
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Unit-4 |
Teaching Hours:7 |
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Replacing annual reviews-Abolish rating
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Unit-5 |
Teaching Hours:4 |
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Reinventing performance management
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Unit-6 |
Teaching Hours:6 |
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Fundamentals of reward management
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Unit-7 |
Teaching Hours:6 |
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Financial, non-financial and total rewards
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Unit-8 |
Teaching Hours:6 |
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Rewarding and recognizing performance and merit
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Unit-9 |
Teaching Hours:6 |
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Rewarding special groups
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Unit-10 |
Teaching Hours:6 |
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Employee benefits
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Text Books And Reference Books: Michael Armstrong,on Reinventing Performance Management-Building a Culture of Continuous Improvement, (2017) Kogan page | ||||||||||||||||||||||||
Essential Reading / Recommended Reading
1. Rober Bacal, Performance Management, Tata McGraw Hill, New Delhi 2. B D Singh, “Performance Management System – A Holistic Approach”, Excel books 3. S Kohli and T Deb, “Performance Management”, Oxford Higher Education 4. Bhatia, K. (2014).Compensation Management (2ndedi), Himalaya Publications.
5. Michael Armstrong & Helen Murlis, Reward Management- Remuneration Strategy and Practice, Crest Publishing House, 4THEdition, 2014 | ||||||||||||||||||||||||
Evaluation Pattern
| ||||||||||||||||||||||||
BBBHH543C - PEOPLE ANALYTICS (2018 Batch) | ||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:50 |
Credits:4 |
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Course Objectives/Course Description |
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People analytics is a data-driven approach to managing human resources in the workplace. HR managers can take decisions which are based on deep analysis of data rather than the traditional methods. An introduction to research methods for human resource management offers students an insight to the nuances that guide quality research in HR-related issues. The course offers valuable insight into using tools and techniques which enables students, not only appreciate the role of number game in HR decision but also equips them with the knowledge to do so. This course is an introduction to the theory of people analytics, and is intended to prepare learners to perform the basic talent management data analysis. Course Objectives
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Course Outcome |
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Demonstrate a basic understanding of various people analytics aspects and how it is been used in organizations Demonstrate a basic understanding of the fundamentals of analyzing HR data using data visualization and data analyzing techniques. Identify the right metrics that can be used for HR functions and decision making Analyze the case and capable of determining the right technology in the area of human resource information system (HRIS), data visualization and data analysis for managing employees Evaluation and inference of the results produced by various data analysis tools for understanding the behavior patterns |
Unit-1 |
Teaching Hours:12 |
|
Introduction
|
||
Pre-requisites to get started with People Analytics (PA) - Introduction to People Analytics – Meaning – Need for People Analytics - Changing nature of work – Introduction to drivers - From business analytics to people analytics - Big data & HR analytics - Competence in PA – kinds – need - PA process: List the competencies - comparison with the drivers - Branches in HR analytics: descriptive analytics - predictive analytics - prescriptive analytics – the role of AI/machine learning and deep learning | ||
Unit-2 |
Teaching Hours:8 |
|
HRIS
|
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HR metrics for various pillars - Asking the right questions - New pillars - HR data - availability and where it can be fetched – HRIS - Exploring various HRIS software | ||
Unit-3 |
Teaching Hours:12 |
|
Data Analysis for HR decision-making
|
||
Diversity Analytics - dash board - chi-square - sample t-test - multiple linear regression - Employee Attitude Surveys - Engagement and Workforce Perception - Workforce/headcount tracking - Recruitment metrics - reliability & validity of selection methods - Predicting Performance using multiple linear regression - Predicting turnover | ||
Unit-4 |
Teaching Hours:8 |
|
Data Analysis for HR decision-making
|
||
Talent Acquisition Analytics - Workforce planning analytics - Employee turnover/attrition (dashboard and predicting) - measuring at individual and team level - ANOVA - Kaplan Meier survival analysis technique - modeling the turnover costs | ||
Unit-5 |
Teaching Hours:12 |
|
Exploring SPSS and Tableau
|
||
Warming up with SPSS - Installing, basics - importing data - working with data - understanding results and inferring - copying results from SPSS to reports - List of tests to apply to various HR problems /scenarios - checklist. Introducing Tableau – usage - instruction to install Tableau – versions - norms & rules - Importing data from excel - HRIS - Understanding dimensions and measures - demo on various tabs - Basic visualizations (tools and techniques) - Case applications using Tableau - Case applications using MS-Excel | ||
Unit-6 |
Teaching Hours:4 |
|
Advanced methods and tools
|
||
Cases on other HR domains; emerging HR domains with unstructured data; behavioral analytics - Other tools used in HR analytics - Rapid miner, SPSS – AMOS - Scenario modeling; Advanced HR analytic techniques - Mediation and moderation analysis; polynomial regression analysis | ||
Unit-7 |
Teaching Hours:4 |
|
Issues and future of people analytics
|
||
Reflection on HR analytics - issues and future of HR analytics | ||
Text Books And Reference Books: Isson, J. P. and Harriott, J. S. (2015), People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent, Wiley Publications. | ||
Essential Reading / Recommended Reading Edwards, M.R., & Edwards, K. (2016 & 2019), Predictive HR Analytics: Mastering the HR metric, (1st or 2nd edition) Kogan Page | ||
Evaluation Pattern Evaluation Pattern
| ||
BBBHM541B - CONSUMER BEHAVIOUR (2018 Batch) | ||
Total Teaching Hours for Semester:50 |
No of Lecture Hours/Week:4 |
|
Max Marks:100 |
Credits:4 |
|
Course Objectives/Course Description |
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|
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Course Outcome |
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Explain the basics of consumer behavior and understand the relevance of the subject in the realm of contemporary business and marketing. Relate the buying patterns in both the consumer and the organizational markets and analyze their applicability in diverse real-world buying situations. Develop the students to be better decision makers in the field of marketing management through a better of consumer behavioral pattern. Analyze the awareness of rights and power obtainable by the consumer through consumerism Appraise the consumerism in India and benefits of consumerism to achieve organizational effectiveness |
Unit-1 |
Teaching Hours:6 |
Introduction to Consumer Behavior:
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|
Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Consumer Research.
| |
Unit-2 |
Teaching Hours:7 |
Consumer Decision making Process
|
|
Problem recognition, Pre purchase search, purchasing process, Post purchase behavior, Models of Consumer decision making, Customer Loyalty
| |
Unit-3 |
Teaching Hours:12 |
Individual determinants of Consumer behavior
|
|
Personality, Motivation, Perception, Learning, Attitudes – concepts only
| |
Unit-4 |
Teaching Hours:5 |
External Determinants of CB: Family, Age and Gender
|
|
Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behavior
| |
Unit-5 |
Teaching Hours:5 |
Influence of Social Class
|
|
Categories, Measurement of social class, Life style profiles, VALS, AIOS, Social class mobility.
| |
Unit-6 |
Teaching Hours:5 |
Influence of Culture and Subculture on Consumer Behavior
|
|
Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork
Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender
| |
Unit-7 |
Teaching Hours:5 |
Diffusion of Innovation
|
|
Innovation, Diffusion process, Channels of communication, Social system and time, Stages - adoption process. Information sources
| |
Unit-8 |
Teaching Hours:5 |
Organizational Buying Behavior
|
|
Nature, Purpose, Factors, Organizational buying decisions: Types, Process, Criteria for Segmenting Organizational Markets | |
Unit-9 |
Teaching Hours:4 |
Consumerism
|
|
Introduction to consumerism, Consumerism in India, Benefits of consumerism, Government measures, Consumer protection Acts.
| |
Text Books And Reference Books:
Schiffman, L.G., Kanuk.L.L,& Kumar.S.R (2010).Consumer Behaviour(10thedi). Prentice Hall.
| |
Essential Reading / Recommended Reading
1) Blyth, J. (2008).Consumer Behavior. London:Thomson Learning.
2) Lantos, G.P. (2010). Consumer Behaviour in Action- Real Life Applications for Marketing Managers. New York: M.E Sharpe.
3) Nair.S.R (2010). Consumer Behaviour in Indian Perceptive. Mumbai: Hymalya Publishing House.
4)Engel.J.F,Kollat.D.T,& Minar.P.W (2008).Consumer Behaviour Hinsdale IL Dryden Press.
5) Howard.J.A, Sheth.J.N.(2008). Theory of Buyer Behaviour: Scott Foresman Glenview.
| |
Evaluation Pattern Continuous Internal Assessment - 1: 20 marks Continuous Internal Assessment -2: 25 marks (Mid-sem examination) Continuous Internal Assessment -3:20 marks End-semester Examination - : 30 marks Attendance : 5 marks | |
BBBHM542B - BRAND MANAGEMENT AND LUXURY MARKETING (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
This course is designed to give students a good working knowledge of the many aspects of ofproduct and brand management. The separation of the product from the brand and the focus on building and maintaining brand equity has created a need for marketers to understand the complex relationship between products and brands. The topic covered in the course includes: the components of Consumer Based Brand Equity (CBBE); the relationship between products and brands; the history of brands; brand audits and brand architecture decisions; understanding brand associations; brand performance measurement; creating, maintaining and measuring brand equity. Course Objective: · To explain strategies that build brand equity · To Demonstrate knowledge of branding to applied in marketing · To teach the application of various methodologies, processes, and tools a marketing manager may use in order to critically evaluate a brand and its products · To teach how to prepare a professional, logical and coherent brand development report within a specific context. To develop a brand audit and to use the information for brand planning |
|
Course Outcome |
|
CLO1: Identify and explain strategies that build brand equity CLO2: Demonstrate how knowledge of branding can be applied to marketing CLO3: Apply various methodologies, processes, and tools a marketing manager may use in order to critically evaluate a brand and its products CLO4: Prepare a professional, logical, and coherent brand development report within a specific context. CLO5: Develop a brand audit and to use the information for brand planning. |
Unit-1 |
Teaching Hours:10 |
Introduction to Branding
|
|
Introduction to the concept of Brand Management: Brand –Meaning, Definition, Evolution of Brands, Functions of Brand to consumer, Role of Brand- Advantages of Brand, Product Vs Brand, Branding- Meaning, Creation of Brands through goods, services, people, Organization, Retail stores, places, online, entertainment, ideas, challenges to Brand builders Brand Management-Meaning & Definition. Strategic Brand Management Process-Meaning, Steps in Brand Management Process Strong Indian Brands. | |
Unit-2 |
Teaching Hours:9 |
Customer Based Brand Equity
|
|
Customer-Based Brand Equity: Customer-Based Brand Equity-Meaning, (Keller Brand Equity Model) Model of CBBE Brand Equity: Meaning, Sources, Steps in Building Brands, Brand building blocks-Resonance, Judgments, Feelings, performance, imagery, salience-Brand Building Implications, David Aaker’s Brand Equity Model. Brand Identity & Positing: Meaning of Brand identity, Need for Identity & Positioning, Dimensions of brand identity, Brand identity prism, Brand positioning – Meaning, Point of parity & Point of difference, positioning guidelines Brand Value: Definition, Core Brand values, Brand mantras, Internal branding, Brand Resonance and Brand value chain | |
Unit-3 |
Teaching Hours:8 |
Choosing Brand Elements To Build Brand Equity
|
|
Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, options & tactics for brand elements-Brand name, Naming guidelines, Naming procedure, Awareness, Brand Associations, Logos & Symbols & their benefits, Characters & Benefits, Slogans & Benefits, Packaging. Leveraging Brand Knowledge: Meaning of Brand Knowledge, Dimensions of Brand Knowledge, Meaning of Leveraging Secondary Brand Knowledge & Conceptualizing the leverage process | |
Unit-4 |
Teaching Hours:9 |
Measuring & Interpreting Brand Performance
|
|
Measuring & Interpreting brand performance: Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity Management Systems. Measuring Brand Equity: Methods for measuring Brand Equity- Quantitative Techniques & Quantitative Techniques, Comparative Methods-Brand based comparisons, marketing-based comparisons-Conjoint Analysis, Holistic methods. Managing Brand Equity: Brand Reinforcement, Brand Revitalization, Brand Crisis. | |
Unit-5 |
Teaching Hours:8 |
Designing And Sustaining Branding Strategies (Architecture And Extension)
|
|
Designing and sustaining branding strategies: Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing Brands overtime. Brand Architecture and brand consolidation. Brand Imitations: Meaning of Brand Imitation, Kinds of imitations, Factors affecting Brand Imitation, Imitation Vs Later market entry, First movers’ advantages, Free rider effects, Benefits for later entrants, Imitation Strategies | |
Unit-6 |
Teaching Hours:8 |
Introduction And Evolution In Luxury Branding
|
|
Introduction: Luxury Brand Management: Luxury definition and relativity, luxury goods and luxury brands, basic psychological phenomena associated with the luxury purchase, luxury marketing mix, luxury retail, International luxury markets Definition and Crisis of Luxury Issues of Defining Luxury the Luxury Industry Reaction to the Crisis of Global Markets Effect of Crisis on the Luxury Industry Strategic Response to Crisis Evolution of the Global Luxury Market Evolution How Has It Changed? Luxury Industry Trends | |
Unit-7 |
Teaching Hours:8 |
The Art of Creating And Managing Luxury Fashion Brands
|
|
The luxury fashion marketing strategy the product Pricing The place of distribution Promotion The celebrity connection People Positioning. The confusion and clarification of fashion co-branding. The menace of fake luxury goods the luxury branding death-wish list. Luxury retail design and atmosphere | |
Text Books And Reference Books: Essential Readings · Keller, K.L. (2015). Strategic Brand Management. (3rd edi). Prentice-Hall of India
| |
Essential Reading / Recommended Reading · Som,A.,& Blanckaert,C.(2015). The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management. Wiley. · Aaker, D.A. (2011). Brand Relevance: Making Competitors Irrelevant, Jossey-Bass. · Aaker, D.A. (1991). Managing Brand Equity. New York: Free Press. · Aaker, D.A.. (1996). Building Strong Brands .New York: Free Press. · Aaker, D.A., & Joachimsthaler. E. (2000). Brand Leadership. New York: Free Press. · Kapferer, Jean- Noel. (1997). Strategic Brand Management. Dover, NH Kogan Page. · Holt, D.B. (nd). How Brands Become Icons. The Principles of Cultural Branding, Harvard Business School Press. · Deming, S. (2007).The Brand who Cried Wolf. Wiley Publishers. · Ries, A.I., & Trout, J. (nd). Positioning: The Battle of Minds. | |
BBBHM543B - RETAIL MANAGEMENT AND ANALYTICS (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
COURSE DESCRIPTION: This course introduces students to the new features in retail management, a real -world approach focusing on both small and large retailers. Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject retail marketing. COURSE OBJECTIVES: · To introduce the current trends in the field of retailing · To provide the basics about the functioning of retailing and help students strategize ideas for the betterment of the retail industry · To identify and understand the areas where analytics can be applied in retailing
|
|
Course Outcome |
|
Understand the importance of Retail in the context of businesses Comprehend and validate the theoretical knowledge of retail locations with realistic models Analyse the aspects of retail service quality and suggest measures to improve quality levels Compare various pricing methods and design appropriate Customer Relationship programs Correlate the nature of retail supply chain operations with analytical models that can benefit retailers at varied levels |
Unit-1 |
Teaching Hours:7 |
Introduction to Retailing
|
|
Reasons for studying retailing, economic significance & opportunities in retailing, types of retailers – food retailers, general merchandise retailer, non-store retail format, service retailing, single store establishmentCorporate retail chain, multi-channel retailing, benefits offered by electronic channel, retailing in emerging world, multinational brand and retailing in different tiers in India. | |
Unit-2 |
Teaching Hours:8 |
Retail Market Strategy
|
|
Target market retail format, building a sustainable competitive advantage, for growth strategies, steps in strategic and retail planning and operation management, evaluating competition in retailing, retail market information system | |
Unit-3 |
Teaching Hours:9 |
Retail site location and store management
|
|
Retail locations, factors affecting retail site location, retail location theories, factors affecting the demand for a region under consideration, attractiveness and evaluation of a retail site. Store layout, types & features, store design – merchandise presentation techniques, atmospherics, customer service GAPS model for improving retail service quality. | |
Unit-4 |
Teaching Hours:9 |
Merchandise Management and Pricing
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Objectives for merchandise plan, assortment planning process, establishing and maintaining relationships with vendors, pricing strategies – cost oriented, demand oriented, competition oriented & use of breakeven analysis, price adjustments to stimulate retail sales. | |
Unit-5 |
Teaching Hours:9 |
Retail communication mix and CRM
|
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Communication programs to develop brands & build customer loyalty, methods of communicating with customers, planning retail communication process, retail branding. Overview of retail CRM, collecting customer database, identifying target customers, developing and implementing CRM programs, use of technology in CRM. | |
Unit-6 |
Teaching Hours:9 |
Retail supply chain management
|
|
Advantages of supply chain management, flow of information, logistics – distribution centre, quick response delivery systems, e-retailing, outsourcing, reverse logistics, case study in the Indian context | |
Unit-7 |
Teaching Hours:9 |
Introduction to retail analytics
|
|
Introduction to big data, Retail and Data Analytics, Perceptual mapping in retail branding, Market Basket Analysis, Trade Area Modeling, Retail Site Selection Modeling, Competitor Threat Analytics, Merchandise Mix Modeling, Conjoint and Cluster Analysis for product segmentation and positioning in retail stores | |
Text Books And Reference Books: · Levy, M., & Weitz, B. (nd). Retail Management (5th edi). Irwin/McGraw Hill. · Gilbert, D. (2008). Retail Marketing Management (2nd edi), Pearson Education. | |
Essential Reading / Recommended Reading · Cox, E. (2011). Retail analytics: the secret weapon (Vol. 45). John Wiley & Sons. Dion, J., &Topping, T. (2007). Start & Run a Retail Business, Jaico Publishers. Nair, S. (2011). Retail Management (4th edi), Himalaya Publishing House. Pradhan, S. (2007). Retail Management Text & Cases (2nd edi), McGraw Hill Co. Vedamani, G.G. (2003). Retail Management, Jaico Publishing House. | |
Evaluation Pattern CIA IA - 10 Marks CIA IB - 10 Marks CIA II - 25 Marks CIA III - 20 Marks Attendance - 5 Marks End semester exam - 30 Marks | |
BBBHT541 A - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Security Analysis and Portfolio Management is an introductory course in Investment. This course provides broad coverage of basic concepts of investments, various investment avenues in the domestic and global market. It also provides with specific attention to the returns and risk associated with investing in securities and in the portfolio in terms of risk-return analysis. The course also offers conceptual and practical insights into the valuation of securities and also fundamental and technical analysis. It also attempts to cover the portfolio construction, evaluation and revision. |
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Course Outcome |
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Demonstrate a basic understanding of the investment environment with the different investment avenues available Evaluate the securities in terms of their risk and return Perform fundamental and technical analysis for security analysis Apply appropriate methods to value the securities Construct, evaluate and revise the optimum portfolio |
Unit-1 |
Teaching Hours:5 |
FINANCIAL MEANING OF INVESTMENT
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Significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system - Profile of Indian investors and factors influencing investment decisions - Financial positions, tax positions, risk perception and attitude | |
Unit-2 |
Teaching Hours:10 |
INVESTMENT AVENUES & ATTRIBUTES
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|
Investment options in India and foreign markets - characteristics features of financial instruments - company shares, debentures, bonds, convertible securities, hybrid securities, fixed deposits, Gilt- edged securities, post office schemes, company and public provident funds, Gold, ETFs, Mutual Funds, Real estate, and Insurance schemes. Investment attributes - risk, return, security, marketability, liquidity and convenience. | |
Unit-3 |
Teaching Hours:10 |
RISK AND RETURN
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Analysis of risk & return, concept of total risk, factors contributing to total | |
Unit-4 |
Teaching Hours:8 |
SECURITY ANALYSIS: FUNDAMENTAL AND TECHNICAL
|
|
Fundamental analysis – company, industry and economy analysis - Technical Analysis of stock -points and figures chart, bar chart, Indicators and Oscillators - ROC, RSI, Volume of Trade, Support and Resistance Level, Exponential Moving Average Analysis, MACD, Japanese Candlesticks | |
Unit-5 |
Teaching Hours:5 |
SHARE VALUATION
|
|
Factors influencing valuation - methods of equity valuation - Earning Valuation model, DCF methodology, P/E ratio, Dividend model, Zero and constant growth models - Intrinsic value method. Calculation of present and forecasted price of the stock, Efficient Market theory | |
Unit-6 |
Teaching Hours:5 |
INTRODUCTION TO BOND ANALYSIS
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Types of bonds – Major factors in bond rating process – Bond returns – Holding period return – Concept of yield – Current yield – Yield-to-Maturity – Price-yield relationship | |
Unit-7 |
Teaching Hours:10 |
PORTFOLIO MANAGEMENT
|
|
Introduction- Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Portfolio Construction- Approaches, Determination of Objectives, Selection of Portfolio and Markowitz Efficient Frontier | |
Unit-8 |
Teaching Hours:7 |
PORTFOLIO EVALUATION AND REVISION
|
|
Portfolio theory - contribution of William Sharpe, Jensen and Harry Markowitz, Single index model, Capital Asset Pricing model, Arbitrage Pricing Theory, Capital Market Line and Security Market Line. | |
Text Books And Reference Books: Punitavathi Pandian (2013), Security Analysis and Portfolio Management, New Delhi: Vikas Publications | |
Essential Reading / Recommended Reading S Kevin, Security Analysis and Portfolio Management, PHI | |
BBBHT542A - GLOBAL BUSINESS FINANCE (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: The players in the foreign market are increasing in numbers with the presence of the much more liberalized policies and regulations. Students need to acquire knowledge on the functioning of trade globally and its financial implications. The course imparts knowledge of foreign exchange activities and the hedging of foreign exchange exposures and other related aspects of risk coverage while doing international business. Course Objectives: 1).To introduce students to the purpose and scope of multinational companies and the foreign exchange market. 2).To impart a sound blend of knowledge of foreign exchange economics, evolotuion of global exchange rate system. 3).To understand the causes of important financial crisis that took place in the history of various world economies. 4).To introduce the students to the methods of hedging foreign exchange exposures and other aspects of risk coverage that can be considered undertaking business internationally. 5).To impart knowledge on international corporate strategies in diversified international financial markets. 6).To provide an overview of functioning of international financial instituions and features of international finanacial instruments. 1. |
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Course Outcome |
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1) Demonstrate an understanding of the objectives and scope of MNCs and the purpose of foreign exchange market. 2) Exhibit conceptual understanding of effects of economic variables on the foreign exchange and knowledge of the evolution of the global exchange rate system. 3) Recognize the causes behind major financial crisis that took place in the different economies of the world. 4) Identify the methods of hedging risk in foreign exchange market. 5) Analyse and assess international corporate strategies in diversified financial markets. 6) Evaluate different global financial insturments and assess the functioning and pupose of recogninzed world financial instituions. |
Unit-1 |
Teaching Hours:4 |
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INTRODUCTION
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Meaning, Features, Need, Internationalization of Financial Markets. The evolution of Multinational Corporation, Role and Functions of multinational financial manager, Issues and Challenges of Global Business Finance. | ||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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INTERNATIONAL MONETARY SYSTEM
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Evolution- Bimetallism, Classical Gold standard (1821-1914), Interwar period, Bretton woods system (1946-1971), the post Bretton woods (1971 – Present), IMF, The current exchange rate agreements, Fixed Versus Flexible Exchange Rate regime, European Monetary system, Emerging Market Currency Crisis- Mexican Peso Crisis (1994-1995), Asian Crisis (1997), Russian Crisis (1998), Brazilian Crisis (1998-1999The currency Crisis of September 1992. | ||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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FOREIGN EXCHANGE MARKETS
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The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Quotations, Bid-ask spreads, Arbitrage, Covered Interest Rate Arbitrage, The Spot Rate, Cross Rates – Spot Market, Forward Market- Currency Derivatives. Parity Conditions- Purchasing Power Parity, Interest Parity Theory, International Fisher Effect. | ||||||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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FOREIGN EXCHANGE RISK MANAGEMENT
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Concepts- Measuring Foreign Exchange Exposure- Transaction Exposure, Translation Exposure and Economic Exposure in accordance with IAS 21. Managing Foreign Exchange Exposure- Forward Market Hedge, Money Market Edge, Exposure Netting, Exposure Matching, Lead and Lag Payments, Risk Shifting, Currency Risk Sharing, Currency Collars, Cross Hedging. | ||||||||||||||||||||||
Unit-5 |
Teaching Hours:12 |
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INTERNATIONAL CORPORATION AND CAPITAL BUDGETING
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Introduction, International Capital Budgeting, Incremental Cash flows, Issues in Foreign Investment Analysis- Estimation of cash flows – Adjustment of Repatriation of Revenues withholding Tax (Including Problems). | ||||||||||||||||||||||
Unit-6 |
Teaching Hours:6 |
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FOREIGN DIRECT INVESTMENT & CORPORATE STRATEGY
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Foreign Direct Investment- Meaning, Importance, Theory of Multinational Corporation, Strategy of multinationals, Designing a global expansion strategy. | ||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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INTERNATIONAL FINANCIAL INSTITUTIONS AND INSTRUMENTS
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Basic Concepts: Meaning, Importance and Development. World Bank, International Monetary Fund, Asian Development Bank. Global Depository Receipts, American Depository Receipts, External Commercial Borrowings, Foreign Currency Convertible Bonds. | ||||||||||||||||||||||
Text Books And Reference Books: Shapiro Alan. C., Multinational Financial Management, Prentice Hall, New Delhi. (Text Book) | ||||||||||||||||||||||
Essential Reading / Recommended Reading Madhu Vij. C., International Financial Management, 3rd Edition, Excel Books. | ||||||||||||||||||||||
Evaluation Pattern
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BBBHT543 A - FINANCIAL MODELLING AND DERIVATIVES (2018 Batch) | ||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: First part of the course consists application of Microsoft Excel for various financial calculations and building Integrated Financial Statements. In order to give hands on knowledge, this course includes Industry-relevant financial models like Mergers and Acquisitions (accretion/dilution), Project Financiering and Company valuation. Second part of the syllabus includes theory and application of Derivatives, course emphasize on understanding basic concepts of financial derivatives and application of derivatives instruments like Forward, Futures and Options in risk management aspects relating to stock trading. Course Objectives: The objectives of this course is to;
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Course Outcome |
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Course Learning Outcomes: On having completed this course student should be able to: CLO 01 Apply financial data mining using basic Microsoft Excel functions like Pivot table, Sort, Vlookup, H lookup, Scenario Building, Goal seek and other relevant applications in Finance. CLO 02 Apply different options trading strategies that are relevant for a speculator or trader for effective risk management. CLO 03 Measure fair value of forwards, futures and options using different pricing models. CLO 04 Construct integrated financial statements with real-time drivers and assumptions for various industries. CLO 05 Create feasibility decision of Merger and Acquisition and can able to suggest the company. CLO 06 Develop company valuation models under terminal value method to calculate fair value equity of a company with real-time assumptions. |
Unit-1 |
Teaching Hours:12 |
Excel Proficiency
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Formatting of Excel Sheets, Data Filter and Sort , Charts and Graphs, Table formula and Scenario building, Goal seek, lookups, pivot tables, Macros, Recording of Macros, understanding Visual Basic Environment (VBE). | |
Unit-2 |
Teaching Hours:6 |
Valuation Modelling
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Understanding Integrated Financial Models - Excel Efficiency Shortcuts and formulae - Cash and Interest Revolver - Building Historical Financial Statements - Ratio Analysis - Projecting Financial Statements. | |
Unit-3 |
Teaching Hours:12 |
Mergers and Acquisitions (M&A) Modelling
|
|
Mergers and Acquisitions (M&A) Modelling Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution - Project Finance Modelling Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modelling Cash flow waterfall, Delays in Projects Equity Research Modelling Prepare an Income Statement, Balance sheet, Cash Flow Statement, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers. Forecast Geographic Revenues, Segment Revenues, Geographic Revenues, Cost Statement, Debt, Income Statement, Balance Sheet, and Cash Flow Statement. Performa Adjustments, Income Statement - Compute Margins, Balance Sheet -Compute Ratios. Cash Flow Statement Projection, Valuation- Discounted Cash Flow Method (DCF), Valuation – Relative Valuation (Football Field Chart), Valuation – Assumptions for Valuation Model, Prepare Valuation Model and Prepare Presentation Sheet. | |
Unit-4 |
Teaching Hours:8 |
Introduction to Derivatives
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|
Derivatives defined - factors driving the growth of derivatives - derivative products -participants in the derivatives markets - economic function of the derivative market - exchange-traded vs. OTC derivatives markets - NSE'S derivatives market - participants and functions - trading mechanism – turnover. | |
Unit-5 |
Teaching Hours:8 |
Futures and Options
|
|
Meaning - types of Futures – Index and stock futures - Forward contracts -Limitations of forward markets - Distinction between futures and forwards contracts - Options – Meaning – Types – European and American Options - Put and Call Options - Option terminology - Distinction between Futures and options. | |
Unit-6 |
Teaching Hours:14 |
Application of Futures and Options
|
|
Applications of futures and options - trading underlying versus trading single stock futures - futures payoffs payoff for buyer of futures: long futures - payoff for seller of futures: short futures - pricing futures - pricing equity index futures - pricing index futures given expected dividend amount - pricing index futures given expected dividend yield - pricing stock futures - pricing stock futures when no dividend expected - pricing stock futures when dividends are expected - application of future s - hedging: long security, sell futures - speculation: bullish security, buy futures - speculation: bearish security, sell futures - arbitrage: overpriced futures: buy spot, sell futures - arbitrage: underpriced futures: buy futures, sell spot - options payoffs - payoff profile of buyer of asset: long asset - payoff profile for seller of asset: short asset - payoff profile for buyer of call options: long call - payoff profile for writer of call options: short call - payoff profile for buyer of put options: long put. Payoff profile for writer of put options: Short put. | |
Text Books And Reference Books: 1. Alstair L Day, Mastering Financial Modelling in Excel – (Pearson Publications) 2. Robert A. Jarrow and Arkadev Chatterjea (2016, Indian Edition), An Introduction to Derivative Securities, Financial Markets, and Risk Management, Viva Books. | |
Essential Reading / Recommended Reading 1. Simon Benninga , Financial Modelling. 2. Jayanth Rama Varma (2011). Derivatives and Risk management. New Delhi. Tata Mc Graw Hill 3. Hull, John C., “Options, Futures and Other Derivatives”, 6th edition, Prentice Hall India. 4. S.L.Gupta (2011) Financial Derivatives – Theory, Concepts and Problems. New Delhi. Prenctice hall publications. 5. “Futures and Options” Mumbai, BSE Book's Publication. 6. Avadhani, V.K., “Security Analysis and Portfolio Management” 7th edition, Himalaya Publication. Mahajan R., (2011), “Futures & Options - Introduction to Equity Derivatives”, Vision Books | |
Evaluation Pattern CIA 1 = 20 Marks CIA 2 = 25 Marks CIA 3 = 20 Marks End semester exam = 30 Marks Attendance = 5 Marks | |
BBBHT581 - INTERNSHIP (2018 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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To Understand functioning of an organisation. |
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Course Outcome |
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Students get to learn the intricasis of an organisation on a day to day basis for a period of 45 Days. |
Unit-1 |
Teaching Hours:5 |
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Introduction
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Introduction to specific sector of their Internship. | |||||
Unit-2 |
Teaching Hours:10 |
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Company Profile
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A detail description of the organisation and its structure. | |||||
Unit-3 |
Teaching Hours:10 |
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Learning experience
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SWOT Analysis | |||||
Unit-4 |
Teaching Hours:10 |
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Findings and observations
|
|||||
Students prepare findings and observations based on their log book. | |||||
Unit-5 |
Teaching Hours:10 |
||||
Suggestions and Conclusion
|
|||||
Summery of suggestions provided and conclusion to the report. | |||||
Text Books And Reference Books: APA | |||||
Essential Reading / Recommended Reading APA | |||||
Evaluation Pattern Viva Voce RExams & Report Valuation | |||||
BSDBS512 - SELF ENHANCEMENT SKILLS 1 (2018 Batch) | |||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Outcome |
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· Ability to apply specific skills needed to make proactive and creative response to management challenges. · Ability to implement the best practices in various domain specific areas. |
Unit-1 |
Teaching Hours:8 |
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Introduction and Concept of GST
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Introduction To Taxation-Direct And Indirect Tax, Income Tax Act 1961, Income Tax Rules 1962, Finance Act, Scheme of IT An Over-View Basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax Capital And Revenue
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Unit-2 |
Teaching Hours:5 |
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Registration Under GST
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Significance of GST Registration – Liable for Registration – Compulsory Registration – Procedure- Registration Certificate – GSTIN | ||||||||||||
Unit-3 |
Teaching Hours:12 |
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Supply of Goods and Services: Place and Time
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Taxable Under GST –Goods-Services-Significance of Consideration-Schedule I (Activities to be treated as supply even if made without consideration), Schedule II (Activities to be treated as supply of Goods or services) and Schedule III (Negative list)- Place of Supply to a Register and Unregistered Person – Time of Supply – Issue of Invoice- Composition Scheme – Advance Receipt - Reverse Charge Mechanism | ||||||||||||
Unit-4 |
Teaching Hours:8 |
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Value of Taxable Supply
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Importance – Transaction Value- Consideration not in Money – Related Party or distinct party- Agent-Valuation Based on Cost-Residual Method-Supply of Foreign Currency-Second Hand goods-Lottery, Betting, Gambling and Horse Racing
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Unit-5 |
Teaching Hours:10 |
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Input Tax Credit and GST Liability
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Provisions-Conditions-Utilization of CGST, SGST, UTGST and IGST-Capital Goods - Matching and Reversal of input tax credit. Computation of GST liability
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Unit-6 |
Teaching Hours:5 |
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Tax Invoice and GST Returns
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Meaning- Importance- Time of Issue – Contents –HSN-Bill of Supply- Receipt and Payment Voucher- Transportation of Goods without Invoice- Credit and Debit Notes- Different GST Returns – Calendar for GST Returns-Electronic Liability Ledger-Electronic Credit Ledger-Electronic Cash Ledger-Interest and Penalty – Chargeable- E Way Bill - GSP
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Unit-7 |
Teaching Hours:12 |
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Customs Duty and Baggage
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Introduction – Definitions-Statutory Provisions- Dutiable Goods-Home Consumption- Warehouse Goods-Abatement- Types: Basic Custom Duty, IGST, Protective Duties, Safeguard Duties, Anti Dumping Duties – Valuation Under Custom – Transaction Value – Identical Goods – Similar Goods – Deductive Value – Computed Value – Assessable Value as per under section 14 of the Customs Act, 1962- Baggage – meaning – Prohibitions- Rules – Jewellery, Unaccompanied Baggage –General Free Allowance (GFA)
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Text Books And Reference Books:
1. Singhania and Singhania “Students guide to Income tax including GST”, Taxmann Publication
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Essential Reading / Recommended Reading Mehrotra H.C and Agarwal V.P “Good and Services Tax”, Sahitya Bhawan Publications Harshad.C.Chowdhry. (2019). Central Excise & Customs. Ashoda Publications. V.Balachandran. (2019). Indirect Taxes. New Delhi: Sultan Chand Sons | ||||||||||||
Evaluation Pattern
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BBBH632 - PRODUCTION MANAGEMENT (2018 Batch) | ||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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World class performance in the delivery of high quality, cost competitive products and services is essential to survive in today’s global economy. In view of the increasing importance of production and operations management it is essential that budding mangers are introduced to strategic decision making, design, planning and control in the production of goods and services. This course aims to acquaint students with sound conceptual knowledge of the subject by adopting a practical approach to address various topics related to production management. Course Objectives: · To give students an overview of various functions of Production management. · To provide insights on how these theoretical concepts are applied in the business. · To help budding entrepreneurs in the field of manufacturing by highlighting various issues they have to tackle for effective and smooth operations. |
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Course Outcome |
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· Students will get to know about the basic activities which a production department will take care. · Students will get to know the latest trends in production management. · Irrespective of the specialization they choose, students will be able to appreciate the role Production management plays for a manufacturing organization’s success. · Entrepreneurs in the field of manufacturing will get to know about the production issues they will have to tackle. |
Unit-1 |
Teaching Hours:8 |
INTRODUCTION TO PRODUCTION AND OPERATIONS
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Historical evolution of production and operations management, concept of production, production system, classification of production system, production management, objectives of production management, concept of operations, distinction between manufacturing operations and service operations, operations management, interlink between production, operations and other departments. | |
Unit-2 |
Teaching Hours:7 |
PLANT LOCATION AND LAYOUT
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Need for selecting a suitable location, factors influencing plant location/facility location, location theories, methods of location evaluation, plant layout - objectives and principles, classification of layout, design of layouts, service layout, organization of physical facilities. | |
Unit-3 |
Teaching Hours:8 |
MATERIALS MANAGEMENT AND HANDLING
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Scope and functions of materials management, material planning and control, purchasing, stores management, inventory control or management, standardization, simplification, just-in-time (JIT) manufacturing. Objectives of Material Handling, Principles of Material Handling, Selection of Material Handling Equipments, Automated Guided Vehicles, Evaluation of Material Handling System, Material Handing Equipments, Guidelines for Effective Utilization of Material Handling Equipments, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
PRODUCTION PLANNING AND CONTROL
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Need for production planning and control, objectives of production planning and control, components and phases of production planning and control, functions of production planning and control, operations planning and scheduling systems, aggregate planning, master production schedule (MPS), material requirement planning (MRP 1 and 2), lot-sizing techniques, capacity planning, routing, scheduling, bill of materials. | |
Unit-5 |
Teaching Hours:7 |
QUALITY CONTROL TECHNIQUES
|
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Introduction to quality, fundamental factors affecting quality, control, need for controlling quality inspection, types of quality control, steps in quality control, objectives of quality control, benefits of quality control, seven tools for quality control, causes of variation in quality, statistical process and quality control, control charts, quality circles, process capability, OC curves, total quality management, ISO 9000 series. | |
Unit-6 |
Teaching Hours:7 |
WORK, TIME AND MOTION STUDY
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Introduction, productivity, work study, method study - objectives, scope, steps, motion study, time study, work measurement, tools used, benefits of work study. | |
Unit-7 |
Teaching Hours:7 |
MAINTENANCE AND WASTE MANAGEMENT
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Introduction, objectives, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods - Six Sigma Maintenance, Enterprise Asset Management (EAM), Computer Aided Maintenance, Total Productive Maintenance (TPM), Lean Maintenance. Introduction to waste management, regulations related to waste management, types of waste in production houses, reasons for generation and accumulation of obsolete, surplus and scrap items, identification and control of waste, disposal of scrap. | |
Unit-8 |
Teaching Hours:7 |
AUTOMATION AND MODERN MANUFACTURING
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Introduction, Types of Automation, Computer Integrated Manufacturing, Reasons for Automation, Advantages of Automation, and Disadvantages of Automation, Automation Strategies, Automated Flow Lines, Assembly line balancing, Virtual Manufacturing, Additive manufacturing, 3D printing, managing technology and cost in modern production. | |
Text Books And Reference Books:
· Aswathappa, Sudarsana Reddy, Krishna Reddy, (2009) Production and Operations Management, Himalaya Publishers
· Kumar, S. A., & Suresh, N. (2006). Production and operations management. New Age International.
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Essential Reading / Recommended Reading
· Buffa Elwood S. and Sarin Rakesh K, (1987), Modern Production/Operations Management, John Wiley & Sons Publications. · Gaither, N & Frazier, (2002), Production & Operations Management, Thomson Learning Publications. · Stevenson WJ, (1998), Production and Operations Management, Irwin McGraw Hill Publications. | |
Evaluation Pattern
CIA 1 - 20 Marks CIA 2 - Mid semester exam - 25 Marks CIA 3 - 20 Marks End semester exam - 30 Marks Attendance - 5 Marks | |
BBBH633 - BUSINESS LAW (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: The course focuses on various aspects of Business Laws in the current scenario and covers important components of Business Laws such as, Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law and Law of Sale of Goods. With the complexities of Business Operations rising every day, basic understanding of the legalities involved in handling business is of paramount importance. This course tries to introduce to the student the legalities of Business through multiple perspectives.
Course Objectives: To familiarise the students with the dynamics involved in conducting business vis a vis law. |
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Course Outcome |
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Course Learning Outcomes:On having completed this course student should be able to: CLO1 To familiarize the students with the legal scenario of doing business in India CLO2 To provide an understanding of various laws in India to manage the business efficiently. CLO3 To develop an understanding about the best business practices. CLO4 To orient the students with the knowledge on legalities of Business through multiple perspectives |
Unit-1 |
Teaching Hours:2 |
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Introduction
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Meaning and Scope of Business Law – Sources of Indian Business Law. | |||||||||||
Unit-2 |
Teaching Hours:16 |
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Law of Contracts
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[Indian Contracts Act of 1872]: Definition – types of contracts- Government Contracts: Art. 299 Requirements Under Constitution, Scope and Extent of Art. 299, 'Equity, Fairness and reasonableness, Doctrine of Promissory Estoppel V/s. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract, Information technology Act and E-Contract.Indian Evidence Act–essentials – offer, acceptance, consideration, capacity of parties, free consent, legality of object and consideration, various modes of discharge of a contract, remedies for breach of contract. | |||||||||||
Unit-3 |
Teaching Hours:5 |
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Contract of Guarantee
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Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. | |||||||||||
Unit-4 |
Teaching Hours:10 |
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Intellectual Property Laws
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Meaning and scope of intellectual properties – Patent Act of 1970 and its amendments as per WTO agreement, back ground, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement – remedies. The Copy Rights Act, Meaning – Its uses and rights. The Trade Marks Act, its meaning, registration, procedures – infringement – Authorities concerned –Remedies. | |||||||||||
Unit-5 |
Teaching Hours:7 |
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Competition Law
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Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Competition Law 2003: Meaning and scope, salient features, offences and penalties under the Act. | |||||||||||
Unit-6 |
Teaching Hours:7 |
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The Sale of Goods Act 1930
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Definition of goods, Sale and Agreement to Sell, Conditions and Warranties, Rights &Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. | |||||||||||
Unit-7 |
Teaching Hours:7 |
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Law of Consumer Protection
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Consumer Protection Act 1986:Back ground – definitions – consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redressal Agencies, District Forum, State Commission and National Commission. | |||||||||||
Unit-8 |
Teaching Hours:6 |
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Cyber Laws
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Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. | |||||||||||
Text Books And Reference Books: Gulshan, S.S. (2013). Business & Corporate Law, Excel Books, New Delhi | |||||||||||
Essential Reading / Recommended Reading Anson, W. R. (2009). Law of contract (29th edition), Oxford University Press, Oxford, New Delhi. Avtar, S. (2011). Principles of Mercantile Law (9th Edition), Eastern Book Company, New Delhi. Kapoor, N.D (2012.). Elements of Mercantile Law, Sultan Chand & Sons, New Delhi. Padmanabhan, A. (2012. Intellectual property rights: Infringement and remedies, LexisNexis Butterworth’s, Nagpur.
Tulsian, P.C. (2013). Business Laws, 5thEdition),Tata-McGraw Hill Education Limited, New Delhi | |||||||||||
Evaluation Pattern
| |||||||||||
BBBHE641D - INTELLECTUAL PROPERTY RIGHTS (2018 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:50 |
Credits:4 |
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Course Objectives/Course Description |
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This is a cross-functional elective course offered in the Sixthsemester to students . Students learn various aspects of Intellectual Property Rights in terms of concepts, types, relevance, applications, opportunities and challenges. Course Objectives To enable students to apply relevant theories and concepts to various aspects of Intellectual Property Rights To help the students be comfortable in application of IPR in various Entrepreneurial initiative. |
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Course Outcome |
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Identify the role and importance of IPRs. Demonstrate the meaning and provisions of Product and Process Patents. Interpret the role and nature of Copyrights. Examine the importance of Trademarks Registration for a Entrepreneurial Initiative. Assess the reasons for the success or/and failure of Plant varieties as IP protection. Explore the evolution of Industrial Designs for Innovation Management of MNEs. Delve into role of GIs in understanding inclusive economic growth. |
Unit-1 |
Teaching Hours:10 |
Overview of Intellectual Property
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Introduction and the need for intellectual property right (IPR) - Kinds of Intellectual Property Rights: Patent, Copyright, Trade Mark, Design, Geographical Indication, Plant Varieties and Layout Design – Genetic Resources and Traditional Knowledge – Trade Secret - IPR in India : Genesis and development – IPR in abroad | |
Unit-2 |
Teaching Hours:8 |
Patents
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Patents - Elements of Patentability: Novelty , Non Obviousness (Inventive Steps), Industrial Application - Non - Patentable Subject Matter - Registration Procedure, Rights and Duties of Patentee, Assignment and licence , Restoration of lapsed Patents, Surrender and Revocation of Patents, Infringement, Remedies & Penalties - Patent office and Appellate Board | |
Unit-3 |
Teaching Hours:8 |
Copyrights
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Nature of Copyright - Subject matter of copyright: original literary, dramatic, musical, artistic works; cinematograph films and sound recordings - Registration Procedure, Term of protection, Ownership of copyright, Assignment and licence of copyright - Infringement, Remedies & Penalties – Related Rights - Distinction between related rights and copyrights | |
Unit-4 |
Teaching Hours:9 |
Trademarks
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Concept of Trademarks - Different kinds of marks (brand names, logos, signatures, symbols, well known marks, certification marks and service marks) - Non Registrable Trademarks - Registration of Trademarks - Rights of holder and assignment and licensing of marks - Infringement, Remedies & Penalties - Trademarks registry and appellate board | |
Unit-5 |
Teaching Hours:9 |
Plant varieties
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Plant breeders' rights (PBR), also known as plant variety rights (PVR), are rights granted to the breeder of a new variety of plant that give the breeder exclusive control over the propagating material (including seed, cuttings, divisions, tissue culture) and harvested material (cut flowers, fruit, foliage) of a new variety for a number of years. | |
Unit-6 |
Teaching Hours:8 |
Designs
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Industrial Designs – Subject matter of Design – Exclusion of Designs – Novelty and originality – Rights in Industrial Designs: Nature, Acquisition and duration of rights.
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Unit-7 |
Teaching Hours:8 |
Geographical Indication (GI)
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Geographical indication: Meaning, difference between GI and trademarks - Procedure for registration, effect of registration and term of protection
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Text Books And Reference Books: Nithyananda, K V. (2019). Intellectual Property Rights: Protection and Management. India, IN: Cengage Learning India Private Limited.
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Essential Reading / Recommended Reading Cornish, William Intellectual Property: Patents, Copyright, Trademarks and allied rights, (2010) 7 th ed., Neeraj, P., & Khusdeep, D. (2014). Intellectual Property Rights. India, IN: PHI learning Private Limited. Loganathan, E.T. “IPR” (IPRS), TPIPS Agreement and Indian Laws. | |
Evaluation Pattern CIA 01 : 20 Marks CIA 02 : 25 Marks (Mid Semester Exam) CIA 03 : 20 Marks End Semester Exam: 30 Marks Attendance: 05 Marks | |
BBBHE642D - PROJECT FINANCING AND INSTITUTIONAL MECHANISM FOR START UPS (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Entrepreneurial Finance provides the know-how for building a strong foundation for business endevours. It further deals with various sources of funding and Govt. initiatives in India. Entrepreneurial Finance explores opportunities for exercising financial control of your enterprise and mechanisms to avail funding. Course Objective
1. To give students information of funding sources.
2. To enable them understand how to tap proper channels for funding.
3. To create an understanding on opportunities for women and minorities under Govt. schemes.
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Course Outcome |
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Demonstrate awareness about the fundamentals of financing Start Ups Analyse various funding mechanism. Develop and manage venture lifecycle. |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO STARTUP FINANCE
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Introduction, Entrepreneurial Finance- Meaning and definition, role/Importance of entrepreneurial finance, Principles of entrepreneurial finance, Venture life cycle-Financing in Venture life cycle-Seed Financing, Start-up financing, First-round financing, Liquidity stage financing, Seasoned Financing. Sources of Entrepreneurial Finance. Stages in venture life cycle and entrepreneurial process activities which happen in each stage,characteristics and traits of a successful entrepreneur. | |||||||||||
Unit-2 |
Teaching Hours:8 |
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VENTURE CAPITAL
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Introduction, meaning of venture capital, Feature of venture capital, Advantages and Disadvantages, Top 25 venture firms in India, venture capital funding in India, SEBI Venture capital funds regulation 1999, Registration of VC Funds, eligibility criteria, consideration of application, placement memorandum and investment conditions, stages and risk of financing, Finding a VC and angel investors, Angel investors. Features, advantages and disadvantages of Angel Investors, Venture capital Vs. Angel investor | |||||||||||
Unit-3 |
Teaching Hours:8 |
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MICROFINANCE
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Micro finance: Introduction, History, Meaning, Importance – features-role of Micro finance in Poverty Reduction. Meaning & Definition of Micro Credit –Micro Finance components -Models of microfinance in India ,Channels | |||||||||||
Unit-4 |
Teaching Hours:6 |
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MICRO FINANCE INSTITUTIONS
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Micro Finance Institution pros & cons of MFI‘s, Types of Rural Credit, Short term, medium and long term credit ,sources of rural credit-institutional and non-institutional sources-procedure for Microfinance Company Registration in India, Sustainable Development-meaning, MDG’s and SDG’S.
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Unit-5 |
Teaching Hours:8 |
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CROWDFUNDING
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Introduction, Meaning- Features of a crowd funding site, crowd funding partners, Advantages and disadvantages, Types of crowd funding- Equity-based, Donation-based, Lending-based and Reward-based merits and demerits. | |||||||||||
Unit-6 |
Teaching Hours:10 |
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CROWDFUNDING IN INDIA
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Crowd funding websites in India, SEBI Guidelines for crowd funding in India, crowd funding scenario in India, How to crowdfund your project, drivers, Key points involved in crowd funding, challenges of crowd funding in India. | |||||||||||
Unit-7 |
Teaching Hours:10 |
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INSTITUTIONAL FINANCING
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Financial Institutions-meaning and definition, functions of financial institutions, types of financial institutions in detail, NBFC’s vs bank, NABARD, IDBI, SIDBI, SFC,ICICI-Meaning, functions and other important details of each institutions, commercial bank -meaning, functions of commercial bank, cooperative bank -meaning and functions, difference between commercial bank and cooperative bank, Institutions supporting women Entrepreneurs-AWAKE, CWEI, WIT and FIWE. | |||||||||||
Text Books And Reference Books:
· 1. Rogers,S. (2014). Entrepreneurial Finance and Business Strategies for the Serious Entrepreneur,McGraw-Hill Professional | |||||||||||
Essential Reading / Recommended Reading 1. Metrik, A.&Yesuda, A.(2007).Venture capital and the finance of innovation(2ed.) ,Wiley. 2. Mistra, S.K.&Puri, V.K. (2008). Indian Economy, Himalaya Publishing House. 3. Dingra, I.C. (1997). Rural Banking in India, S.Chand& Co. Limited. Karmakar, K.G. (2008).Microfinance in India, Sage Publishers. | |||||||||||
Evaluation Pattern
| |||||||||||
BBBHE643D - PROJECT ASSESSMENT AND BUSINESS PLAN (2018 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:50 |
Credits:4 |
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Course Objectives/Course Description |
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Entrepreneurship is about managing risk than taking risk, Project analysis is process of evaluating the opportunities on multiple aspects so as to ensure optimum success of the venture. The idea is tested to assess market risks, operational risks, perceived value and benefit and financial risks and then a detailed plan is developed. The course covers topics Opportunity assessment, Strategic choices, Legal aspects, Business Plan formulation and pitching the idea for funding Course Objectives: · To impart an understanding on modalities for assessing an idea/opportunity. · To understand the process of risk mitigation in ventures . · To enable an understanding on developing sustainable and profitable ways of managing a venture. To develop skills for writing a business plan |
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Course Outcome |
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Demonstrate the understanding of how to develop a business plan Demonstrate an understanding of minimising risks. Analyse and raise funds Create real time business pitch |
Unit-1 |
Teaching Hours:8 |
OPPORTUNITY ASSESSMENT
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Opportunity Identification and Selection, Environmental dynamics and changes, Business Opportunities in emerging environment, challenges of new venture start ups, Pit falls in selecting new ventures, Critical factors for new venture development | |
Unit-2 |
Teaching Hours:8 |
LEGAL FRAME WORK AND OWNERSHIP
|
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Ownership patterns, Selection of an appropriate legal ownership pattern - Sole Proprietorships, Partnerships, Limited Liability Partnership, Franchising, Companies, Companies under section 25-NPOs, Trust, SHGs. legal compliance | |
Unit-3 |
Teaching Hours:10 |
RISK ANALYSIS IN CAPITAL BUDGETING
|
|
Techniques of risk analysis in Capital Budgeting-Introduction, risk and uncertainty, sources of risk, reasons for adjustment of risk in capital budgeting decisions, techniques of risk analysis in capital budgeting-Statistical techniques(Probability, variance and standard deviation and coefficient of variation-theory and problems),Conventional techniques(Risk adjusted discount rate, certainty equivalents-theory and problems), sensitivity analysis, scenario analysis, simulation, break even analysis and decision tree analysis-theory and problems | |
Unit-4 |
Teaching Hours:8 |
TECHNICAL ANALYSIS
|
|
Manufacturing process/technology, technical arrangements, material inputs and utilities, product mix, plant capacity, location and site, machineries and equipments, structures and civil works, environmental aspects, project charts and layout, schedule of project implementation and need for considering alternatives | |
Unit-5 |
Teaching Hours:10 |
NETWORK TECHNIQUES FOR PROJECT MANAGEMENT
|
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Introduction, PERT and CPM an overview, applications of PERT and CPM techniques, phases of project management-planning, scheduling and controlling, components of Pert and cpm network-activities.
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Unit-6 |
Teaching Hours:8 |
BUSINESS PLAN
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Business plan - Meaning, Significance, Contents – Executive summary-General information about the company- Opportunity - industry and Market description, Strategy-Business model, Team-Marketing plan, Operational plan, financial plan-Appendix. Business plan-formulation and presentation of Business Plan | |
Unit-7 |
Teaching Hours:8 |
MAKING THE BUSINESS PITCH
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|
Business Pitch – meaning, objectives, Difference between a business pitch and presentation, Types essentials of startup pitch – oral, written | |
Text Books And Reference Books: 1. Raichaudhuri,A. (2010). Managing New Ventures – Concepts and Cases on Entrepreneurship, PHI Learning Pvt Ltd 2. Zimmerer , Norman,T.W.,Scarboraugh,M. (2008). Essentials of Entrepreneurship and Small Business Management, PHI 3. | |
Essential Reading / Recommended Reading Jeffry,A.,Timmons & Spinelli,S. (2009). New Venture Creation, Entrepreneurship for the 21st Century, Tata McGraw Hill. 4. Mullin J.(2009),The New Business Road test, Pearson education,2ed
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Evaluation Pattern CIA 01 : 20 Marks CIA 02 : 25 Marks (Mid Semester Exam) CIA 03 : 20 Marks End Semester Exam: 30 Marks Attendance: 05 Marks | |
BBBHH641C - INTERNATIONAL HUMAN RESOURCE MANAGEMENT (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: The subject International Human Resource Management is an elective paper which contains basic theoretical knowledge about the enduring concepts in IHRM, Internationalization of HRM, sustaining international operations through assignments and managing recruitment, staffing, training and development, compensation management. It also focuses on the expatriate’s entry and reentry problems. IHRM focuses on the ethical practices of a business enterprise across the world. |
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Course Outcome |
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Course Learning Outcomes: On having completed this course student should be able to: CLO1 : Students will be equipped with the basic theoretical knowledge about IHRM CLO2 Students will be able to liaison with HR departments for roles that demand international HRM knowledge CLO3 Will be change leaders in IHRM operations |
Unit-1 |
Teaching Hours:7 |
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Introduction
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Definition and Meaning of entrepreneur, Evolution, myths, Approaches to entrepreneurship Functions of an Entrepreneur, Types of Entrepreneur, Intrapreneur, Entrepreneurial Culture; Stages in entrepreneurial process. Ethical and social responsibility challenges for entrepreneurs. Social entrepreneurship, Woman Entrepreneurship. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Creativity & Innovation
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Creativity, Process, Techniques, Innovation,techniques of innovation Management,Creative approaches, Systemic and analytical methods of innovation management, Intellectual Property rights | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:7 |
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Entrepreneurship competency
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Entrepreneurial competency, individual competency, advantages of competency based approach; identification of entrepreneurial competency, Developing competency, manifests needs theory, entrepreneurial behavior, Analyzing ECs, Assessing ECs. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Initiating Entrepreneurial ventures
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Assessment and evaluation of entrepreneurial opportunities, challenges of service venture, and factors for new ventures development, pitfalls and failures – case studies (tourism Industry), Ownership patterns in India, Legal issues related to emerging ventures – Registrations, Licenses, Fees and Permits with regard to tourism industry | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Entrepreneurship Financing
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Basic Concepts- Meaning, Need, Importance, Sources of Financing- Personal Investment- Venture capital –approaching venture capitalist - Angel Investor- Business Incubators- Government Grants and Subsidies- Bank Loans- Crowd Fund- Meaning, Process, Importance. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:6 |
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Institutional Support System
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Small industry financing developing countries, Overview of financial institutions in India, Central level and state level institutions, DIC , NABARD , SIDBI, , IDBI, SIDCO, Indian Institute of Entrepreneurship, , Single Window, Industrial Policy of Government of India ,Government of India Initiatives under Make In India. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Tourism business plan
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Developing a Business Plan - Conducting Initial Market Research, Developing Goals and Objectives, Developing an Organizational Form and Human Resource Plan, Developing a Project Schedule, Developing an Operations Plan, Developing a Marketing Plan, Developing a Green Plan, Developing a Financial Plan, Risk Analysis , Assessment of Project’s Viability, Case studies
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Unit-8 |
Teaching Hours:4 |
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Project report on a new venture
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Feasibility report of a new venture | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-9 |
Teaching Hours:8 |
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