The Communication and Media programme is a three-year rigorous orientation aimed at equipping students with skills, knowledge, and attitude that enable them to aspire for leadership roles in the domain of media and communication.
In the first semester, ‘Introduction to Mass Communication’ has been designed to help students understand the definition of communication, its different forms, its varied conceptions, practices, problems and possibilities. ‘Critical thinking’, a skill enhancement course, is aimed at introducing the students to different aspects of critical thinking, its methods and processes and go on to provide a platform for practice.
In the second semester, the core course on ‘Print Media Production’ will introduce students to the basic computer skills needed for page layout, graphic design and web design. The other key aim is to enable the student to pick up effective reporting, interviewing and editing skills meant for the print media. The skill enhancement course for the second semester ‘Strategic Storytelling’ hopes to enable the students to move beyond automated execution of media roles and responsibilities and creatively make an effective difference.
‘Broadcast Media’ is a core course in the third semester, which will provide students with hands-on training in producing and editing broadcast programmes. This course will help students get an insider’s view of radio and television media and introduce them to scriptwriting and anchoring. The skill enhancement course for the semester – ‘Software for Media’ - will teach them the varied audio, video software and production techniques.
‘Social Media’, a new course, will introduce the students to the fast-emerging domain and equip them to understand the medium, its dynamics and produce media content for varied audience groups. ‘Reading Cinema’ is a skill enhancement course where the domain of cinema as an important media of communication would be analysed. The course will have screenings and interaction with members from the industry and enable stimulating discussions and learning. The learning from the ‘Strategic Storytelling’ and the ‘Broadcast Media’ courses will be utilized for interpreting films from a narrative and film-making perspective.
At the end of the second year, students will be required to do an internship in either print/radio/television/cinema/ social media and provide a detailed report of the same under a prescribed format.
In the fifth semester, students would be doing an elective course on ‘Advertising’ wherein they would learn the process of advertising, copywriting, client servicing, and brand building, etc., across traditional and non-traditional media. The other elective would be Public Relations. Depending upon their interests, students can choose the one of their choice.
In the sixth semester, Media Research is introduced as a core course. Students would pick up research skills and go on to do a working paper on any of the key media issues. For the discipline specific-electives, this semester offers Mass Communication, Culture and Ethics as one choice and Mass Communication and Rights as the other choice. The electives are aimed at strengthening the theoretical base of the students in the domain of media and communication.
This programme intends to
- Familiarize students to the discipline of Communicative English, Psychology, and English, give them the necessary exposure to develop an interest in these disciplines and enable them to choose one of these for further studies
- Emphases on the theoretical and methodological foundations of Media Studies, Psychology and English Studies.
- Introduce students to the study and practice of Communication and Media, Print Media, Broadcast Media, Social Media, Advertising, Public Relations/Corporate Communication and Social Marketing
- Enable students to appreciate the different branches and emerging fields in the three major subjects
Programme Specific Outcomes
At the end of the six semesters, students will be able to
- Demonstrate basic knowledge and skills in print, broadcast, photography, digital and corporate communication contexts
- Blend basic theoretical knowledge and practical skills and apply it in the domain of media studies
- Employ communication skills in critical and creative ways, based on contextual requirement
- Exhibit basic competencies that are relevant in varied professional media and communication platforms
- Showcase a communication portfolio, based on their interest in the domain of media.
- To strike a balance between theory and skills in Communication and Media curriculum
- To lay stress on convergence studies in Communication and Media and give representation to Print Media, Broadcast Media, Social Media, Advertising, Public Relations/Corporate Communication and Social Marketing
- To ensure students gain communicative, critical and creative skill sets meant for media contexts
- To equip students to build their portfolio, establishing their competence to potential employers
- To hone students’ skills, knowledge and attitude for effective leadership in varied media platforms
- BA CEP-Bachelor of Arts (BA) in Communication and Media, English and Psychology
- BA JPEng-Bachelor of Arts (BA) in Journalism, Psychology, English
- Bachelor of Arts (BA) in Economics, Media Studies, Political Science - Bangalore Bannerghatta Road Campus
- Bachelor of Arts (BA) Honours in Journalism - Bangalore Bannerghatta Road Campus