"Research is finding out what you don't already know. No one knows everything, but everybody knows something. However, to complicate matters, often what you know, or think you know, is incorrect" - Richard F Taflinger

    Quite frequently people talk of research both in academic institutions as well as in the industry. The need for innovation and the surge of demand for the same is a major push factor for the initiation of research studies, but very often little attention is paid to several important and intricate dimensions relating to research. The significance of research lies in quality, so researchers have to be diligent in adhering to the appropriate methodology in view of developing and improving the quality of their research. Research in the field of liberal sciences is fast advancing given the fact that the industry is relatively young. But in spite of this, the liberal sciences segment is growing in leap and bounds.

    The role of research here is not to be ignored. There is a gradual increase in the number of researchers who positively contribute to the advancing knowledge for liberal theory, research methodologies and hospitality. Currently, with liberal sciences showing phenomenal growth, research is becoming more challenging as well as essential. To address this need for advanced research, this conference themed, "Synthesize: An Interdisciplinary Conference on Management and Social Sciences", seeks to widen the understanding on research and to address the challenges facing industry, while strengthing the research capacity of the scholars. This conference is intended for faculty members in liberal sciences, who intend to conduct research using technology and its applications.

    The guidelines and skills discussed in the conference will help participants to engage in research with more academic rigor and also to widen the horizon in their respective disciplines. The research conference will bring together research communities and leading experts to develop a deeper understanding in the spectrum of research, as they relate to discipline-specific workflows. The conference will redefine the changing paradigm of academia in building a sound community and encourage open discussions on available strategies for creating a larger pool of resource personnel. The conference will also focus on the qualitative and quantitative approaches in research using an interdisciplinary approach, working towards helping scholar, graduate, student and professionals to learn more about the current developments in various areas of research methods and techniques relevant to the liberal sciences sectors. This year the conference will have a mix of academicians, industry practitioners and other professionals who will discuss the various dimensions of the liberal sciences.

Christ University

    Christ University, formerly Christ College (Autonomous), was born out of the educational vision of St Kuriakose Elias Chavara, an educationalist and a social reformer of the 19th century. He founded the first indigenous congregation, Carmelites of Mary Immaculate (CMI). Established in July 1969, Christ College became the most preferred educational institution in the city of Bengaluru within the first three decades.

    From 1990 it initiated path breaking reforms in higher education with the introduction of innovative and modern curricula, insistence on academic discipline, imparting of Holistic Education and the support of creative and dedicated staff. Today Christ University is rated among the top ten educational institutions of the country. The UGC conferred Autonomy to Christ College (No.F.13-1/2004) on 7 October 2004 and identified it as an institution with Potential For Excellence in 2006. On 22 July, 2008 under Section 3 of the UGC Act, 1956, the Ministry of Human Resources Development of the Union Government of India, vide Notification No.F,9-34/2007-U.3 (A), declared it a Deemed to be University, in the name and style of Christ University.

School of Business Studies and Social Sciences

    Christ University, School of Business Studies and Social Sciences, Bannerghatta Road Campus is a unique structure of Interdisciplinary academic pursuit. The focus is to enable students branch out into the realms of different discipline to have a blended learning by primarily concentrating on the roots of the main discipline under study.

    In accordance with this, the School of Business Studies and Social Sciences is organizing a two day National Conference on ‚ÄúSynthesize: An Interdisciplinary Conference on Management and Social Sciences" on March 10 and 11, 2017. The Conference will take up the following topics for discussion:

- HR and Psychology: Humanizing and HRM; Psychology in Organizational Excellence; Organizational Cognition

- Finance and Economics: Behavioral Finance; Financial Inclusion & Economic Development

- Tourism and Hospitality: Sustainable Tourism Development; Destination Management

- Strategic Management: Services & Product Management; Enterprise Management & Tactics

- Marketing: Co-creation and Digital marketing; Behavioral Marketing

- Literature: Literary Perspective; Literature and Culture

- Media: Digital Future

- History and Political Science: Intersection of Caste and Gender; Politics of Patriarchy


Guidelines for Paper Submission and Participation

- Fees for Academicians/Researchers: INR 1500

- Fee for Students/Research Scholars: INR 500

- Fee for Industry researchers: INR 2000

- Fee with accomodation: INR 3000

- Delegate fee should be sent in the form of a DD favoring Christ University, Bengaluru, Payable at Bengaluru

- Last date of sending the abstract is January 25, 2017

- Last date of sending DD and the full papers is February 8, 2017

- Paper submitted to the conference must not have been presented previously in any other conference, seminar, etc

- Papers must be original and unpublished, and the length of the full paper should be about 3000 words abstract of 300 words. The write-up should be of 12 font size. Times New Roman font on MS  Word with 2 line spacing. Tables, illustrations, charts, figures, etc. Should be serially numbered and duly acknowledged.

- Source of data needs to be provided below respective tables. Only those references that are actually utilized should be included in the reference list, and it should be alphabetically arranged.

- Specify the sub-theme for which your paper is intended.

- Papers submitted are subjected to blind review. Hence, authors are requested to furnish the author's name, address, etc. and the title should be specified on the cover page. The title of the paper should appear at the top of the first page followed by the abstract and the text of the paper. The authors of the paper that are cleared by the reviewers will be intimated seperately.

- The soft copy of the paper in the above mentioned format should be e-mailed to synthesize.conference@christuniversity.in

- Selected papers will be published in the academic journal of Christ University.

Contact Us

Dr Jyoti Kumar

Associate Dean
School of Business Studies & Social Sciences

Dr Sunita

Associate Professor, School of Business Studies & Social Sciences

Dr Bindi Varghese

Associate Professor, School of Business Studies & Social Sciences

Event Location

Christ University
Bannerghatta Road