CHRIST (Deemed to University), Bangalore

DEPARTMENT OF management-studies

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Syllabus for
Master of Business Administration (Executive)
Academic Year  (2017)

 
1 Semester - 2017 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE131 MANAGEMENT AND BEHAVIOURIAL PROCESS - 3 4 100
MBAE132 MANAGERIAL ECONOMICS - 3 4 100
MBAE133 ACCOUNTING FOR MANAGERS - 3 4 100
MBAE134 LAW, GOVERNANCE AND ETHICS - 3 4 100
MBAE135 RESEARCH METHODOLOGY - 3 4 100
2 Semester - 2017 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE231 PRODUCTION AND OPERATIONS MANAGEMENT - 3 4 100
MBAE232 MARKETING MANAGEMENT - 3 4 100
MBAE233 HUMAN RESOURCE MANAGEMENT - 3 4 100
MBAE234 FINANCIAL MANAGEMENT - 3 4 100
MBAE235 ENTREPRENUERSHIP - 3 4 100
3 Semester - 2016 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE311A RETAIL MANAGEMENT - 3 4 100
MBAE311B INDIAN FINANCIAL SYSTEM - 3 4 100
MBAE331 OPERATIONS RESEARCH - 3 4 100
MBAE332 LOGISTICS AND SUPPLY CHAIN MANAGEMENT - 3 4 100
MBAE333 PROJECT MANAGEMENT - 3 4 100
MBAE334 MANAGEMENT CONTROL SYSTEM - 3 4 100
4 Semester - 2016 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE411A ORGANISATIONAL CHANGE AND DEVELOPMENT - 3 4 100
MBAE411B EQUITY RESEARCH AND PORTFOLIO MANAGEMENT - 3 4 100
MBAE431 STRATEGIC MANAGEMENT - 3 4 100
MBAE432 LEADERSHIP - 3 4 100
MBAE433 BUSINESS ANALYTICS - 3 4 100
MBAE434 INTERNATIONAL BUSINESS - 3 4 100
MBAE481 PROJECT - 2 3 100
    

    

Introduction to Program:
Masters in Business Administration (MBA Executive) Masters of Business Administration (MBA Executive) programme along with SAP optional certification offered by the Department of Management studies is a two-year (4 Semesters) programme that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences and General Management. The program involves theoretical and case study modules which comprise of 20 sessions each being 2 hours. The programme emphasizes and looks to build business ethics and corporate governance. The programme is also a platform for budding youth to become talented Entrepreneurs. Another core element of our programme is the emerging trend of Business Analytics. The uniquely designed curriculum focuses on application of quantitative techniques to solve problems faced in Multi National and National Organizations where our students are currently employed. The Program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.
Assesment Pattern

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

Project

Project Report

60%

Viva voce

40%

Examination And Assesments

Question Paper Pattern

Mid -Sem Question Paper Pattern

  • Section A- 5 Marks(Answer any 7 out of 10 questions)
  • Section B-15 Marks ( Compulsory question-Case study)

 

End -Sem Question Paper Pattern

  • Section A – 10 Marks (Answer any 8 out of 10 questions)
  • Section B – 20 Marks (Compulsory question-Case study)

MBAE131 - MANAGEMENT AND BEHAVIOURIAL PROCESS (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices. The relationship among business activities will be studied to determine their interactions with the economic, political, legal, global and social environments. This subject focuses on the basic elements that determine human behaviour in an organization such as personality, learning, perception, motivation, conflict, leadership and group behaviour.

Course Outcome

The objective is to enable students to practice, negotiating real world business and also to learn the changes, challenge, new rules & innovations in the contemporary business

UNIT 1
Teaching Hours:4
Introduction
 

Management: Introduction, definition of management, nature, purpose and functions, levels and types of managers, managerial roles, skills for managers, evolution of management thought, Fayol?s fourteen principles of management and recent trends in management.

UNIT 2
Teaching Hours:6
Planning and organizing
 

Planning: Nature of planning, planning process, objectives, MBO, strategies, level of strategies, policies, methods and programs, planning premises, decision making, process of decision making, types of decisions, techniques in decision making. Organizing: Organization structure, formal and informal organizations, principles of organizations-chain of command, span of control, delegation, decentralization, empowerment. Functional, divisional, geographical, customer based and matrix organizations, tram based structures, virtual organizations, boundary less organizations.

UNIT 3
Teaching Hours:6
Controlling
 

Controlling, importance of controlling, controlling process, types of control, factors influencing control effectiveness.

UNIT 4
Teaching Hours:5
Introduction
 

Organizational Behaviour: Introduction, definition, historical development, fundamental principles of OB, contributing disciplines, challenges and opportunities.

UNIT 5
Teaching Hours:10
Foundations of Individual Behaviour
 

Individual behaviour: Foundations of individual behavior. Ability: Intellectual abilities, Physical ability, the role of disabilities. Personality: Meaning, formation, determinants, traits of personality, Big five and MBTI, personality attributes influencing OB. Attitude: Formation, components of attitudes, relation between attitude and behaviour. Perception: Process of perception, factors influencing perception, link between perception and individual decision making. Emotions: Affect, mood and emotion and their significance, basic emotions, emotional intelligence, self awareness, self management, social awareness, relationship management.

UNIT 6
Teaching Hours:6
Motivation and Leadership
 

Motivation: Meaning, theories of motivation-needs theory, two factor theory, Theory X and Y, application of motivational theories. Leadership: Meaning, styles of leadership, leadership theories, trait theory, behavioural theories, managerial grid, situational theories-Fiedler?s model, SLT, transactional and transformation leadership.

UNIT 7
Teaching Hours:4
Group Behaviour
 

Definition, types, formation of groups, building effective teams. Conflict: Meaning, nature, types, process of conflict, conflict resolution. Power and politics: Basis of power, effectiveness of power tactics. The ethics of behaving politically.

UNIT 8
Teaching Hours:4
Organizational culture
 

Importance, managing culture. Work stress and its management.

Text Books And Reference Books:

1.Essentials of Management-Koontz, 8/e, McGraw Hill 2.Management: Text and Cases-VSP Rao, Excel Books 3.MGMT, An Innovative approach to teaching and learning Principles of Management, Chuck Williams, Cengage Publications, 2010 4.Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech Press, 2011 5.Management Theory & practice ? Chandan J. S, Vikas Publishing House. 6.Management Theory & Practice Text & Cases ? Subba Rao P & Hima Bindu, Himalaya Publication.

Essential Reading / Recommended Reading

  1. Robbins, S.P., Judge, T.A., &  Vohra, N.(2012). Organizational Behaviour (14trh edi).  Pearson Education.
Evaluation Pattern

MBAE132 - MANAGERIAL ECONOMICS (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course intends to provide the understanding of microeconomics concepts and theories that influences the decisions of consumers and business firms.

Course Outcome

This course intends to understand the various microeconomic variables that determine business decisions and consumer?s purchase decisions, and to develop fundamental economic principles, theories and concepts useful to business managers.

UNIT 1
Teaching Hours:5
Introduction
 

Introduction to Managerial Economics ? Definition and characteristics ?- scarcity and economic problem ? Economic approaches to economic problem ? methodologies of economics- economic models- circular flow- production possibility curve- market equilibrium- economic concepts applied in business analysis

UNIT 2
Teaching Hours:4
Goals of business firms
 

Profit maximization goal- Sales maximization goal- Growth maximization goal- Managerial utility function- Satisfying behavior- Long run survival- Managerial utility function- Prevention of potential entry ? Social responsibility goal

UNIT 3
Teaching Hours:4
Demand analysis
 

Demand analysis ? individual and market demand- determinants- types- law of demand- - demand distinctions- elasticity of demand- types ? degrees ? methods for measuring elasticity ? demand forecasting - methods

UNIT 4
Teaching Hours:5
Theory of consumer behavior
 

Meaning of consumer equilibrium- Indifference curve approach: commodity bundles & indifference, indifference curves, price budget line, price rise & change in budget line; optimizing commodity bundle

UNIT 5
Teaching Hours:5
Theory of production
 

Production function with one variable input- law of diminishing returns ? production wit two variable inputs- law of returns to scale- economies and diseconomies of scale of production

UNIT 6
Teaching Hours:4
Cost analysis
 

Cost concepts- cost-output relations-breakeven analysis and cost control

UNIT 7
Teaching Hours:5
Revenue and supply analysis
 

Revenue curves- law of supply- elasticity of supply ? factors affecting elasticity of supply

UNIT 8
Teaching Hours:4
Market structure
 

Perfect competition ? monopoly- price discrimination- monopolistic competition- product differentiation- oligopoly- cartels- price leadership- price rigidity

UNIT 9
Teaching Hours:4
Pricing policies and methods
 

Factors involved in pricing policy- pricing methods- pricing strategies

UNIT 10
Teaching Hours:5
Capital budgeting
 

Classification of expenditures- techniques in capital budgeting, National income analysis ? Concepts - methods of measurement- problems in measurements, Business cycles ? phases and theories of business cycles.

Text Books And Reference Books:

1. Baumol, W.J. (1982). Economic theory and Operational Analysis, New Delhi: Prentice-Hall. 2. Dean, J. (1976). Managerial Economics. Prentice-Hall. 3. Koutsiannis, A. (1973). Modern Microeconomics. London: Macmillan. 4. Stiglitz, J. (1998). Principles of Microeconomics (2nd edi). Norton Publishers. 5. Peterson, H.C., & Lewis, W.C. (nd). Managerial Economics. New Delhi:Prentice-Hall of India. 6. Dominique, S. (nd). Managerial Economics in a Globalised Economy. New York:Mc-graw- Hill. 7. Watson, D.S., (1986). Price Theory and Uses. Calcutta: Scientific Book agency. 8. Xavier V.K., Thomas, P., & Emmanuel P.J. (2008). Managerial Economics, Bangalore: Magi?s Publications.

Essential Reading / Recommended Reading

Peterson, H.C., & Lewis, W.C. (nd). Managerial Economics. New Delhi:Prentice-Hall of India.

Evaluation Pattern

MBAE133 - ACCOUNTING FOR MANAGERS (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

As the language of business and the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts with which to analyze and understand the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The primary purpose of the ACC course is to help you develop a high degree of financial statement, financial analysis, and financial management expertise in order to enhance your capabilities as an informed manager and decision maker. The main objective of this course is intended to be thought-provoking and managerially relevant; it is not designed as one predominantly focused on accounting mechanics or the memorization of accounting rules. Upon completion, you should have a working knowledge of essential managerial and financial accounting concepts and be able to understand how they apply to complex business decisions.

Course Outcome

1. Familiarise the students with financial statements and principles underlying them and to develop their skills in reading Annual Reports. 2. Acquaint them in brief with accounting mechanics, process and system, but emphasis is laid on sound concepts and their managerial implications. 3. Develop an appreciation about the utility of cost information as a vital input for management information and decision making process 4. Emphasize on the foundation for developing their skills in interpreting financial statements.

UNIT 1
Teaching Hours:4
Introduction
 

Meaning of Book-keeping & Accounting ? Functions & Branches of Accounting, Financial Accounting, Cost Accounting and Management Accounting, Principles of Accounting, Concepts and Conventions of Accounting, Accounting Standards, Indian Accounting Standards & International Accounting Standards - IFRS & GAAP. Journal, Ledger, Trial Balance, Final Account. Concepts of Cost, Methods of Costing and Techniques of Costing (Theory only), Elements of Cost ? Materials, Labor, Overheads (Theory Only) Preparation of Cost sheet

UNIT 2
Teaching Hours:6
Accounting Ratios for Decision making
 

Objectives of Ratio Analysis- Classification of Ratios-Liquidity Ratios, Profitability Ratios: Solvency and Capital Structure Ratios, Turnover Ratios - Practical problems

UNIT 3
Teaching Hours:6
Marginal Costing & Strategic Decision Making
 

Concept of Marginal Cost; Marginal Costing and Absorption Costing; Marginal Costing Vs. Direct Costing, Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions and Practical Applications of break-even Analysis; Margin of Safety, Decisions regarding Sales-Mix Make or buy Decision and Discontinuation of a product line, Decisions Relating to Acceptance And Rejection of a Special Offer / Order, Add or Drop Products, Operate Or Shut Down Decisions.

UNIT 4
Teaching Hours:8
Funds Flow Statement & Cash Flow Statement
 

Objectives of Funds Flow Statement - Purpose of Funds Flow Statement-Uses of Funds Flow Statement-Preparation of Funds Flow Statement, Treatment of Provision for Taxation and Proposed Dividend, Interim Dividend. Meaning of Cash Flow Statement-Distinction between Funds Flow and Cash Flow Statement-Classification of Cash Flow-Preparation of Cash Flow Statement-Calculation of Cash from Operation -Utility of Cash Flow Statement-Limitations of Cash Flow Statement - Practical Problems as per Accounting Standard - 3

UNIT 5
Teaching Hours:5
Budget and Budgetary Control
 

Meaning, Objectives and Advantages of Budgetary Control -Limitations of Budgetary Control - Functional Budgets - Zero Base Budgeting Performance Budgeting - Master Budgets - Fixed and Flexible Budgets - Cash Budget - Practical problems.

UNIT 6
Teaching Hours:8
Standard Costing and Variance Analysis
 

Standard Costing as a control Technique; Setting of Standards and their Revision; Variance Analysis - Meaning and Importance Kinds of Variance and their uses -Material Labour and Overhead Variance; Disposal of Variances; Relevance of Variance Budgeting to Budgeting and Standard Costing.

UNIT 7
Teaching Hours:4
Accounting Plan and Responsibility
 

Meaning and Significance of Responsibility Accounting; Responsibility Centre, Cost Centre, Profit Centre and Investment Centre; Problem in Transfer Pricing; Objective and Determinants of Responsibility Centre, Management Reports, Essentials of Effective Reporting, Reports to Different levels of Management, Forms of Reporting, Kinds of Reports, Management Audit- Scope of Management Audit -Areas of Management Audit

UNIT 8
Teaching Hours:4
Innovations in Accounting
 

Value Chain Analysis; Activity Based Costing; Quality Costing; Target and Life Cycle Costing, Human Resource Accounting ? Concept and Approaches, Social Responsibility Accounting- Environment Accounting ? Green Accounting

Text Books And Reference Books:

1. Khan M Y & Jain P K (2011). Management Accounting. New Delhi. Tata McGraw-Hill. 2. M. N. Arora (2010). Accounting for Management (1st ed.). New Delhi. Himalaya Publishing House Pvt. Ltd. 3. Shashi K. Gupta and R. K. Sharma (2011). Management Accounting Principles and Practice (11th ed.). New Delhi. Kalyani Publishers. 4. I. M. Pandey (2008). Management Accounting, New Delhi. Vikas Publishing Pvt. Ltd.

Essential Reading / Recommended Reading

Accounting for Managers, SN Maheshwari, Vikas Publication

Evaluation Pattern

MBAE134 - LAW, GOVERNANCE AND ETHICS (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This Course is intended to provide an exposure and understanding of fundamentals of business laws, Governance & Ethics in India to manage the businesses efficiently and to contribute effectively to the industry in particular and to the society in general.

Course Outcome

To create an awareness and develop an understanding about the best business practices to do business in a legal perspective. 2. To sensitize to the nature of ethical issues and ethical dilemmas in corporate world 3. To familiarize the students with the concept of Corporate Governance and regulations and recent mandatory guidelines on corporate governance.

UNIT 1
Teaching Hours:10
Indian Contracts Act of 1872:
 

Definition ? types of contracts ? essentials ? offer, acceptance, consideration, capacity of parties, free sent, legality of object and consideration, various modes of discharge of a contract, remedies for breach of contract.

UNIT 2
Teaching Hours:10
Intellectual Property Laws :
 

Meaning and scope of intellectual properties ? Patent Act of 1970 and its amendments as per WTO agreement, back ground, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee ? infringement ? remedies The Copy Rights Act, Meaning ? Its uses and rights. The Trade Marks Act, its meaning, registration, procedures ? infringement ? Authorities concerned -remedies Consumer Protection Act 1986: Back ground ? definitions ? consumer, consumer dispute, complaint, deficiency, service, consumer Protection Council, Consumer redress agencies, District forum, State Commission and National Commission.

UNIT 3
Teaching Hours:5
Evolution of Corporate Governance in India and Abroad:
 

Concept of corporate governance, Evolution-Introduction-Need and Importance-Genesis-abroad-OECD Principles of Corporate Governance-Genesis in India-Development in India. The Naresh Chandra Committee, The Kumar Mangalam Birla., The Narayana Murthy Committee Board structures- styles- roles and responsibilities of Directors, chairman ? functions of CEO ? committees of the Board

UNIT 4
Teaching Hours:5
Clause 49
 

Corpoorate Governance , Board of Directors -Audit Committee-Subsidiary Companies-Disclosures-CEO and CFO Certification-Report on Corporate Governance-Compliance , Comparison between Old Clause 49 and New Clause -Model Listing Agreement for Listing of Debt Securities-Information to be placed before Board of Directors Suggested List of Items to Be Included In the Report on Corporate Governance in the Annual Report of Companies:1.A brief statement on company?s philosophy on code of corporate governance.- 2.Board of Directors- 3,.Audit Committee- 4.Remuneration Committee- 5.Shareholders Committee- 6.General Body Meetings-7. Disclosure-.Means of communication- 9.General Shareholder Information Good Board Room practices.

UNIT 5
Teaching Hours:5
Non-mandatory Requirements:
 

1.The Board-2.Remuneration Committee-3.Shareholders Rights-4.Audit-Qualifications-5.Training of Board Members -6.Mechanism for evaluating non-executive Board Members-7.Whistle Blower Policy

UNIT 6
Teaching Hours:10
Managing ethics
 

Codes of ethics, ethics committees, ethics hotlines, ethics training programmes, laws enforcing ethical conduct. Ethics in finance and accounting- investment decisions, disclosure norms, insider trading norms ? disclosures in financial statements. Ethics in global business ? ethical principles governing global business (Model Business principles by US department of Commerce, The Caux Principles, International codes), ethics relation to adapting host countries culture and norms, issues relating negotiators and gift giving, providing access to less developed countries, avoiding sanctions, protection of intellectual properties. National differences in business ethics, pressures for ethical convergence, ethical principles governing global business.

Text Books And Reference Books:

1. Sarangi, S.K. (2008).Value and Ethics of Profession and Business Ethics. Mumbai: V M P Publishers and Distributors. 2. Crane, A., & Matten, D. (2008). Business Ethics. Oxford University Press. 3. Hartman, L.P. (2004). Perspectives in Business Ethics. McGraw-Hill International. 4. Steiner, G.A., & Steiner, J.F. (2008). Business, Government and Society. McGraw- Hill International. 5. Corporate Governance New Delhi. ICSI-Publications 6. A Manual of Business Laws by S.N. Maheshwari & S.K. Maheshwari ,4th

Essential Reading / Recommended Reading

1. SSGulshan –Business Laws (EXCEL BOOKS, DELHI)  

2. Agarwal, Sanjay. (2003). Corporate Governance: Concept and Dimensions. Mumbai: Snow White 3.P Joseph, W. (2008). Business Ethics – A stakeholder approach Issues Management. Cengage Learning publications Pvt. Ltd.

Evaluation Pattern

MBAE135 - RESEARCH METHODOLOGY (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The data obtained for a study may be in qualitative or quantitative form, that is, in the form of numbers. If they are not in numerical form, then we can still carry out qualitative analyses based on the experiences of the individual participants. If they are in numerical form, then we typically start by working out some descriptive statistics to summaries the pattern of findings. These descriptive statistics include measures of central tendency within a sample and measures of the spread of scores within a sample. Another useful way of summarizing the findings is by means of graphs and figures. Several such ways of summarizing the data are discussed later on in this chapter. In any study, two things might be true: there is a difference or there is no difference. Various statistical tests have been devised to permit a decision between the experimental and null hypotheses on the basis of the data. Decision making based on a statistical test is open to error, in that we can never be sure whether we have made the correct decision. However, certain standard procedures are generally followed, and these are discussed in this chapter. Finally, there are important issues relating to the validity of the findings obtained from a study. One reason why the validity of the findings may be limited is that the study itself was not carried out in a properly controlled and scientific fashion. Another reason why the findings may be partially lacking in validity is that they cannot readily be applied to everyday life, a state of affairs that occurs most often with laboratory studies. Therefore, the issues relating to these two kinds of validity are discussed in the

Course Outcome

1. Basic understanding of quantitative research and develops the goals of the future researchers. 2. Identify the various components of research and to provide a cross discipline perspective on research methodology. 3. Familiarize the students about the different statistical models used for different set of research. 4. Valuable guidelines provided by SPSS and Gretl package and understand their functions in quantitative research towards business operations.

UNIT 1
Teaching Hours:3
Introduction
 

Meaning and significance of Research in Management, Different Approaches to research - Scientific method and non scientific Methods, Research Methods versus Methodology. Types of research , Research Process, Criteria of good research.

UNIT 2
Teaching Hours:8
Research Design
 

Formulation of research problem, Necessity for defining research problem, Generating research hypothesis, Research process, Research Design, Classification of research designs, Need for Research design, Features of good research design, Research proposal

UNIT 3
Teaching Hours:6
Sampling Design
 

Meaning, importance, Steps in sampling design, Types of sample Design - probability and Non Probability sampling designs, size of a sample, sampling errors.

UNIT 4
Teaching Hours:6
Measurement and Scaling Techniques
 

Measurement in Research, measurement scales, sources of error in measurement, tests of good measurement, scaling, meaning, important scaling techniques, scale construction techniques.

UNIT 5
Teaching Hours:6
Methods of Data collection
 

Sources of data - primary and secondary data, sources of primary data - observation, Interview methods, questionnaire vs schedules, questionnaire construction and design.

UNIT 6
Teaching Hours:2
Processing of data
 

Processing of Research data - Editing, coding, classification and Tabulation. Problems in processing.

UNIT 7
Teaching Hours:10
Analysis of data
 

Measures of central tendency, Measures of variation, Hypothesis testing - one and two sample tests Non-parametric tests, Test of randomness, correlation and Regression analysis, ANOVA, Discriminate Analysis, cluster Analysis. Data Analysis using software packages.

UNIT 8
Teaching Hours:4
Report Writing
 

Significance of report writing, steps in report writing, types of reports, mechanics of writing a report, precautions.

Text Books And Reference Books:

1. Arora P. N & Arora, S. (2009). Statistics for Management, New Delhi: Sultan Chand Sons Company Limited. 2. Albright, S.C., Winston, W.L., & Zappe, C.J. (2007). Data Analysis and Decision Making (International Student ed.). New Delhi: Thomson Publication Press

Essential Reading / Recommended Reading

Business Research Methods, Donald Cooper and Pamela Schindler, TMH

Evaluation Pattern

MBAE231 - PRODUCTION AND OPERATIONS MANAGEMENT (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

To understand the concepts and techniques of Operations Management. To use the above for improving the Operational Productivity of Organisations. It is essential that all mangers are familiar with strategic decision making, design, planning and control in the production of Goods and services.

Course Outcome

To be well versed in the Principles and processes of production and operations

UNIT 1
Teaching Hours:9
 

Systems Concept of Production, Types of Production System, Productivity, World Class Manufacturing. Process Planning & Design, selection of process, Value Analysis/Value Engineering, Make or Buy Decision. Capacity Planning, forecasting: Nature and use of Forecast, Sources of data, Demand Patterns, Forecasting Models, selection of a Forecasting Technique, Simple Moving Average Method, Weighted Moving Average, Simple(single) Exponential Smoothing, Linear Regression, Delphi Method

UNIT 2
Teaching Hours:9
 

Facility Location: Factors influencing Plant Location, Break Even Analysis, Plant Layout & Materials Handling: Classification of Layout, Advantages and Limitations of Process Layout, Advantages and Limitations of Product Layout, Advantages and Limitations of Group Technology Layout. Layout Design Procedures: Systematic Layout Design Procedure, Introduction to CRAFT, ALDEP & CORELAP, Material Handling System, Unit Load Concept, Material Handling Principles, Classification of Materials Handling Equipments. Line Balancing: Concept of Mass Production System, Objective of Assembly Line Balancing, Rank Positional Weight Method. Inventory Control: Review of Basic Models of Inventory, Quantity Discount Model, Implementation of Inventory Systems, P & Q system of Inventory.

UNIT 3
Teaching Hours:9
 

Nature of Aggregate Planning Decisions, Aggregate Planning Strategies, Aggregate Planning Methods: Heuristic Method, Transportation Model for Aggregate Planning, Material Requirement Planning: Product Structure/Bill of Materials(BOM), MRP Concept. Single Machine Scheduling: Types of Scheduling, Concept of Single Machine Scheduling, SPT Rule to Minimize Mean Flow Time, Minimizing Weighted Mean Flow Time, EDD Rule to Minimize Maximum Lateness, Flow Shop Scheduling: Introduction, Johnson?s Problem, Extension of Johnson?s Rule.

UNIT 4
Teaching Hours:9
 

Work Study: Method Study ? Steps in Method Study, Recording, Examine Step, Principles of Motion Economy, Time Study. Quality Control: Introduction, Need for Controlling Quality, Definition of a Quality System, Classification of Quality Control Techniques, Control Charts, Control Charts for Variable, Control Charts for Attributes, C-Chart, Acceptance Sampling: Operating Characteristic Curve (O.C. Curve), Single Sampling Plan.

UNIT 5
Teaching Hours:9
 

Maintenance Planning and Control: Maintenance Objectives, Types of Maintenance, Basic Reasons for Replacement(Need for Replacement), Group Replacement Vs Individual Replacement ? Trade-off. Reliability: Reliability Improvement, Reliability Calculations, Modern Production Management Tools: Just-in-Time Manufacturing: Introduction-Overview of JIT, Kanban Systems.

Text Books And Reference Books:

1.      Panneerselvam, R. (2005). Production and Operations Management (2nd edi). New Delhi: PHI Learning Pvt. Ltd.

2.      Monks, J. G. (nd).  Operations Management – Theory and Problems. McGraw Hill.

Essential Reading / Recommended Reading

1

Evaluation Pattern

1

MBAE232 - MARKETING MANAGEMENT (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The aim of the syllabus is to introduce the basic concepts of Marketing to students who intend to specialize in this area of study.

Course Outcome

To impart knowledge with respect to latest trends in Marketing, Marketing Mix, Social responsibility and ethical issues in Marketing

UNIT 1
Teaching Hours:4
Introduction
 

Nature of Marketing-The functions of the Marketing Department. 1.2 The Marketing Environment 1.3 Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets. The decision - making process of these two types of buyers. 1.4 Marketing research ?scope and objectives, types and tools.

UNIT 2
Teaching Hours:6
Market Segmentation
 

The purpose of segmentation. 2.2 Methods of segmentation of consumer markets. 2.3 The target marketing and product positioning process. The essential steps in the market segmentation, target marketing and product positioning process. 2.4 Marketing Mix, extended marketing mix The importance of achieving the correct balance between the 'seven Ps' (Product, Price, Place, Promotion, People, Process and Physical Evidence

UNIT 3
Teaching Hours:7
The Product
 

1 Goods and Services. Distinction between goods and services and their characteristics. 3.2 Product classification. For Consumer goods/services: convenience; shopping; specialty; unsought; and consumer services. 3.3 The process of new product development. An outline of the process of development from the generation of new ideas to full commercial launch. 3.4 The product life-cycle. Description of the stages of the product life cycle. 3. 5 Branding. The importance and benefits of branding. 3.6 Packaging. Packaging as a marketing tool. Six essentials of packaging: distinction, protection, convenience, transportation costs, immediate association, characteristic.

UNIT 4
Teaching Hours:6
Pricing
 

Pricing objectives. 4.2 Pricing methods. Different methods considered, including cost-plus, penetration, skimming, promotion and price discrimination. 4.3 Definition of price elasticity of demand.

UNIT 5
Teaching Hours:4
Marketing Communications
 

The aims of marketing communications (promotion).The AIDA model. 5.2 Different types and tools of marketing communications. Definitions and the advantages and disadvantages of using these tools. 5.3 The personal selling process. The seven steps of the personal selling process: the opening, need identification and stimulation, presentation, dealing with objections, negotiation, closing the sale and the follow up.

UNIT 6
Teaching Hours:6
Distribution (Place)
 

Different 'chains' or 'channels' of distribution. 6.2The functions and types of intermediaries between the manufacturer and consumer. 6.3 Criteria for choosing the appropriate channel. 6.4 Channel Conflict

UNIT 7
Teaching Hours:4
The Marketing Plan
 

The benefits of planning. 7.2 An outline and contents of a marketing plan. Statement of marketing objectives, strategies and tactics, an operating plan, details of resources and financial budgets.

UNIT 8
Teaching Hours:5
International Marketing
 

Reasons for entering an export market. The global village. Reasons for selling overseas such as profit opportunities, maturity of the domestic market, economies of scale and risk spreading. 8.2 The major trading blocs.

UNIT 9
Teaching Hours:3
Consumerism and Customer Relationship Marketing
 

Consumerism. 9.2 Relationship marketing, customer value and customer satisfaction. 9.3 Environmentalism, green issues and marketing. Waste Management. ? the 3 R?s. 9.4 Ethical consideration notably the motivation/manipulation area of promotion

Text Books And Reference Books:

  1. Kotler, P., & Armstrong, G. (2002). Principles of Marketing. Pearson Eduction.
Essential Reading / Recommended Reading

1

Evaluation Pattern

1

MBAE233 - HUMAN RESOURCE MANAGEMENT (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to the employee life cycle management.

Course Outcome

Understand the relevance of HRM in the changing global economy, Facilitate students to take projects in the areas of HRM, Familiarize students with the fundamental philosophy of having a quality HR department in the organization, Understand the importance of talent acquisition and retention and management in competitive based economy.

UNIT 1
Teaching Hours:7
Introduction
 

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organisation and Functions of Personnel Management and HRM, HR Structure and Strategy. Human Resource Planning Process. Job Analysis and its process.

UNIT 2
Teaching Hours:8
Recruitment and Selection
 

Sources of Recruitment and Recruitment Process. Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

UNIT 3
Teaching Hours:7
Performance Appraisal-
 

Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation.

UNIT 4
Teaching Hours:8
Training and Development-
 

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme. Introduction to HRD. Career Development Process and Career Counseling.

UNIT 5
Teaching Hours:7
Industrial Relation
 

Importance & scope of IR. Grievance Handling and Industrial Discipline. Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

UNIT 6
Teaching Hours:8
 

Objectives & Importance of Trade Union; Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

Text Books And Reference Books:

Gary Dessler, Biju Varkkey - H R M - Pearson Education

Essential Reading / Recommended Reading

1

Evaluation Pattern

1

MBAE234 - FINANCIAL MANAGEMENT (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management course focuses at introducing the students about the various aspects of corporate financial activities which facilitates the decision making domain pertaining to financing, investment and dividend decisions. This course aims at providing the inputs related to the three major decision areas of financial management of an organization. This course will give the introduction and conceptual understanding about the various topics of corporate finance. The primary objective of this course is to familiarize the student with basic concepts of finance which is the life blood of any business and its various decision variables in the areas of financing, investment and dividend decisions.

Course Outcome

1. Familiarizing the students with the financial environment of business, especially the financial markets. 2. Imbibing knowledge about the decisions and decision variables involved in building the liability side of balance sheet of the firm. 3. Developing the analytical skills by associating the tools and techniques with the situation. 4. Developing skills for interpretation business information and application of financial theory in financing related decisions. 5. Understanding the skills for interpretation business information and application of financial theory in corporate investment decisions, with special emphasis on working capital management.

UNIT 1
Teaching Hours:4
Financial Management
 

Meaning, Nature and Scope of Finance; Financial Goals, Profit Vs. Wealth Maximisation; Finance Functions Investment, Financing and Dividend Decisions.

UNIT 2
Teaching Hours:8
Capital Budgeting
 

Nature of Investment Decisions; Investment Evaluation criteria net Present value. Internal rate of Return, Profitability Index, Payback period, Accounting rate of Return; NPV and IRR comparison; Capital; Rationing; Risk Analysis in Capital Budgeting.

UNIT 3
Teaching Hours:6
Cost of Capital
 

Meaning and Significance of Cost of Capital: Calculation of Cost of Debt, Preference Capital, Equity Capital and Retained Earnings; Combined cost of Capital (Weighted); Cost of Equity and CAPM.

UNIT 4
Teaching Hours:4
Operating and Financial Leverage
 

Measurement of Leverages; Effects of Operating and Financial Leverage on Profit; Analyzing alternate Financial Plans; Combined Financial and Operating Leverage.

UNIT 5
Teaching Hours:8
Capital Structure Theories
 

Relevance of Capital Structure ? The Net Income & Traditional Views, Irrelevance of Capital Structure ? Pecking Order Theory, Trade-off Theory, Traditional and M.M. Hypotheses without Taxes and with Taxes; Determining Capital Structure in Practice, Capital Structure and Policy.

UNIT 6
Teaching Hours:7
Dividend Policies
 

Issues in Dividend Decisions, Walter s Model, Gordon?s Model, M-M Hypothesis, Dividend and Uncertainty, Relevance of Dividend; Dividend Policy in Practice; Forms of Dividends; Stability in Dividend Policy; Corporate Dividend Behaviour.

UNIT 7
Teaching Hours:9
Management of Working Capital
 

Meaning, Significance and Types of Working Capital; Calculating Operating Cycle Period and estimation of Working Capital requirements; Financing of Working Capital and Norms of Bank Finance; Sources of Working Capital; Factoring Services; Various Committee reports on Bank Finance; Dimensions of Working Capital Management, Management of Cash, Receivables and Inventory.

Text Books And Reference Books:

1.      Prasanna, C. (2011). Financial Management.  New Delhi: Tata Mc Graw Hill.

Essential Reading / Recommended Reading

1

Evaluation Pattern

1

MBAE235 - ENTREPRENUERSHIP (2017 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities in all societies. In the developing world, successful small businesses are the primary engines of job creation, income growth. This course attempts to answer

Course Outcome

Entrepreneurship has emerged as a profession. Hence the need to familiarize the students with respective traits of Entrepreneurship and inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers to develop the skills required to prepare a Business Plan

UNIT 1
Teaching Hours:6
Business Environment
 

Business & Its Environment ?Profit Maximizing is not the ultimate goal of business- Discuss Meaning , Scope& Objectives of business Details Micro environmental factors- & Its impact on business Macro Environ mental factor & Its impact on business Environmental analysis-significance, SWOT analysis Mc Kinsey?s 7S model : Business cycle-meaning, phases and features Case lets on Indian & global context How to solve a Case Study: Google?s / Walmart?s case

UNIT 2
Teaching Hours:8
Introduction to Entrepreneurship:
 

The concept of Entrepreneurship, Entrepreneurial competencies, functions of an Entrepreneur, types of Entrepreneurs. Myths of Entrepreneurship, The concept of Entrepreneurship-theories. The role of Entrepreneurship in economic development. Intrapreneurship.

UNIT 3
Teaching Hours:7
Entrepreneurship development in India
 

Factors affecting Entrepreneurship, location mobility of Entrepreneurs, Entrepreneurship development programs- need, objective and phases of Entrepreneurship development programs. Institutions of Entrepreneurship Development

UNIT 4
Teaching Hours:7
Creativity and Innovation:
 

The creative process, Search for Business ideas, Selection of Product/Service, Product innovation, Product planning and development strategy , New Product Development, Services Industries-Human side of an enterprise

UNIT 5
Teaching Hours:7
Establishing an Enterprise:
 

The start-up process, Project identification, Selection of the product, Project formulation, Assessment of project feasibility, Market survey, Risk Analysis, Break-Even Analysis. Preparation of project report, selection of site, legal considerations and basic start-up problems.

UNIT 6
Teaching Hours:3
Institutional Support to entrepreneurs
 

Need for institutional support ? National Small Industries Corporation (NSIC), Small Industries Development Organization (SIDO), Small Scale Industries Board (SSIB), Small Industries Service Institutes (SISI), and District Industries Centres (DIC). Industrial Estates and IIE, Guwhati.

UNIT 7
Teaching Hours:4
Project Report:
 

Project Report ? Meaning and importance. Project identification, Contents of a Project Report, Format of a Report (As per requirements of financial institutions) Project Appraisal, Market Feasibility, Technical Feasibility, Financial feasibility and Economic feasibility. Technical Consultancy Organisation(TCO)

UNIT 8
Teaching Hours:3
Social Entrepreneurship
 

Introduction to Social Entrepreneurship, Traits and Characteristics of a Successful Social Entrepreneur, Business Opportunity Identification and Selection, Entrepreneurial Motivation, Creating Social Value, Assessing and Communicating Social Impact, Planning and Managing a Social Enterprise

Text Books And Reference Books:

1.      Desai, V. (2010). The Dynamics of Entrepreneurial Development and Management (6th edi). Himalaya Publishing House.

Essential Reading / Recommended Reading

1

Evaluation Pattern

1

MBAE311A - RETAIL MANAGEMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

The course is designed to provide an in-depth understanding of the retail marketing, building sustainable relationships, buyer’s behavior, pricing strategies and delivery channels to the end users. And providing cutting edge coverage on the latest topics and developments in retailing.

Course Outcome

Learning Outcome: - To familiarize students with the various concepts of brand management and to facilitate them to understand the major paradigms of brand building

Unit-1
Teaching Hours:8
 

Level of Knowledge:Conceptual

Overview of retailing environment and management: Functions of retailing; Building and sustaining relationships; Strategic planning; Structural change, Types of Retail Outlets.

Unit-2
Teaching Hours:9
 

Situational analysis

Retail institutions by ownership; Retail institutions by store-based strategy mix; Web, nonstore-based, and other forms of nontraditional retailing; Targeting customers and gathering information; Communicating with customers; Promotional strategies.

Unit-3
Teaching Hours:5
 

Choosing a store location: Trading-area analysis; Site selection; Store design and layout; Display.

 

Unit-4
Teaching Hours:5
 

Customer Buying behavior: Types of Buying decisions; The Buying Process; Social factors influencing buying decisions

Unit-5
Teaching Hours:9
 

Managing retail business: Retail organisation and HRM; Operations management: financial and operations dimensions; Managing retail services; Service characteristics; Branding: perceptions of service quality

Unit-6
Teaching Hours:7
 

Delivering the product: Retail Information Systems; Merchandise management

Unit-7
Teaching Hours:7
 

Pricing strategies; Price adjustments; Using Price to stimulate Retail sales

 

Text Books And Reference Books:

Recommended Reading:

Gilbert, D. (2008). Retail Marketing Management (2nd edi), Pearson Education.

Pradhan, S. (2007). Retail Management Text & Cases (2nd edi), McGraw Hill Co.

Nair, S. (2011). Retail Management (4th edi), Himalaya Publishing House.

Dion, J., &Topping, T. (2007). Start & Run a Retail Business, Jaico Publishers.

Vedamani, G.G. (2003). Retail Management, Jaico Publishing House.

Essential Reading / Recommended Reading

Essential Reading:

Levy, M., & Weitz, B. (nd). Retail Management (5th edi). Irwin/McGraw Hill.

Evaluation Pattern

MBAE311B - INDIAN FINANCIAL SYSTEM (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Indian Financial system provides broader overview on Indian financial system, financial structure, financial instruments, financial market and latest developments on the areas specified.

Course Outcome

Students should have better understanding about Indian financial system.

 

Unit-1
Teaching Hours:9
 

Overview of Financial services sector – Characteristics of Financial services – role of financial sector in the Economy – Institutional Framework of Indian financial system- merchant banking – functions of merchant bankers – pre issue activities and post issue activities in issue management- SEBI guidelines on merchant bankers

Unit-2
Teaching Hours:9
 

Financial markets: Classification of financial markets – primary and secondary market – stock exchanges – Capital market instruments- performance of Indian capital market – money market: instruments and participants - Features of Financial Instruments, Types of Financial Instruments, New Financial Instruments, OFFSHORE Financing Instruments – ADR, GDR and FCCB

Unit-3
Teaching Hours:9
 

Factoring: concept, mechanism, types of factoring, benefits and functions of factoring – factoring Vs Forfaiting, Factoring Vs Bills Discounting – Factoring; International and Indian scenario. Depositories – mechanism and functions – credit cards and retail financing

Unit-4
Teaching Hours:9
 

Mutual funds: concept – functions – types of funds – constitution of mutual funds – SEBI regulation of AMCs – Evaluating mutual fund performance. Asset securitisation: mechanism, participants and benefits – prospects and problems – Role of NBFCs in asset financing.

Unit-5
Teaching Hours:9
 

Credit rating: definition – features and advantages – credit rating symbols – credit rating process – rating methodology – equity grading. Venture capital: meaning – origin and growth of venture capital – stages of venture capital financing – venture capital industry in India

Text Books And Reference Books:

1. Khan M.Y., “Financial Services”, Tata McGraw Hill Publication Limited, New Delhi, 2009

2. Jeff Madura, “Financial Institutions and Markets”, South Western Cengage Learning, New Delhi,2009

3. K.Sasidharan and Alex K Mathew, “Financial Services and System”, Tata McGraw Hill Publication Limited, New Delhi, 2009

4. Bhole L.M and Jitendra Mahakud, “Financial Institutions and Markets: Structure, Growth and Innovations”, Tata McGraw Hill Publication Limited, New Delhi, 2009

 

Essential Reading / Recommended Reading

Shanmugham R, Financial Services, Wiley India Pvt. Ltd.,New Delhi, 2010

 

Evaluation Pattern

MBAE331 - OPERATIONS RESEARCH (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course is designed to familiarize the students with analytical approach through a scientific process. The LPP models help the students to formulate and arrive at optimal solution. They also learn Transportation and Assignment models and Game theory as extension of LPP. For each of these models the optimization techniques are applied. Sequencing problems apply tools for finding optimum sequence and finding idle time of machines or facilities. Networking is a tool for splitting large projects into smaller activities and then determining critical activities as well as project completion time.

Course Outcome

To equip the managers with tools that support them in the decision making process, LPP helps in learning resource optimization techniques, Sequencing supports in planning operations in an organization, PERT assists in planning and executing major business projects

UNIT 1
Teaching Hours:9
 

Stages of Development of Operations Research, Applications of Operations Research, Limitations of Operations, Introduction to Linear Programming, Graphical Method, Simple Method, Duality.

UNIT 2
Teaching Hours:9
 

Transportation Problem, Assignment Problem, Inventory Control ? Introduction to Inventory Management, Basic Deterministic Models, Purchase Models, Manufacturing Models without Shortages and with Shortages.

UNIT 3
Teaching Hours:9
 

Shortest Path Problem, Floyd?s Algorithm, Minimum Spanning Tree Problem, CPM/PERT, Crashing of a Project network.

UNIT 4
Teaching Hours:9
 

Dynamic Programming, Capital Budgeting Problem, Shortest Path Problem, Reliability Problem, Optimal subdividing problems. Game Theory: Two Person Zero-sum Games, Graphical Solution of (2 × n) and (m × 2) Games.

UNIT 5
Teaching Hours:9
 

Introduction to Queuing Theory, Basic Waiting Line Models: (M/M/1):(GD/?/?), (M/M/1):(GD/N/?), (M/M/C):(GD/?/?), (M/M/C):(GD/N/?), Introduction to queuing system simulation ? Introduction to Basic Replacement Analysis: Economic Life of an Asset.

Text Books And Reference Books:

1. Taha, H.A. (2004). Operations Research ? An Introduction, New Delhi: Prentice Hall of India. 2. Budrick, F.S., McLeavy, D., & Mojena, R. (1988). Principles Of Operations Research For Managemetn (2nd edi). Richard D. Irwin Inc. 3. Hillier, M.S., & Hillier, F.S. (2005). Introduction to Management Science (2nd edi), New York: McGraw Hill International. 4. Harvey, W.M. (2004). Principles of Operations Research (2nd edi). New Delhi: Prentice Hall of India. 5. Swarup, K et al, (nd). Operations Research, New Delhi: Sultan Chand and Sons.

Essential Reading / Recommended Reading

1.      Panneerselvam, R. (2006). Operations Research, New-Delhi: PHI Learning Pvt. Ltd.

2.      Hillier, F.S., & Lieberman, G.J. (2009). Introduction to Operations Research (8th edi). New Delhi: Tata McGraw Hill.

Evaluation Pattern

MBAE332 - LOGISTICS AND SUPPLY CHAIN MANAGEMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

: Is to impart knowledge about how supply chain management impacts all areas of the firm, and to show how firms can improve their competitive position by employing the practices.

Course Outcome

Understand different approaches in ware housing, fore casting, strategic planning in decision making process

UNIT 1
Teaching Hours:5
Introduction To SCM
 

Understanding the Supply Chain--The changing business landscapes driving forces --Supply chain concepts and characteristics--Discussions of logistics interface with micro economy such as marketing, production and other functional areas and macro economy such as global economic policies

UNIT 2
Teaching Hours:5
Planning Demand and Supply
 

Demand forecasting--Role of aggregate planning--Planning strategies; MRP, ERP--Managing predictable variability

UNIT 3
Teaching Hours:6
Procurement and Inventory Decision Making
 

Inbound logistics along the supply chain --Materials Management: Procurement and importance of item and service purchased--Significance of Inventories in broader perspective--Inventories in the organization- rationale for inventory--Classifying inventory--Approaches to managing inventory under conditions of certainty and uncertainty--Inventory at multiple locations and determining optimal level of inventory -- Problems in inventory management

UNIT 4
Teaching Hours:5
Warehousing Decisions
 

Role nature and importance of warehouse--Warehouse operations and design --Materials handling and storage

UNIT 5
Teaching Hours:6
Supply Chain and Logistics Information System
 

Use of information in a supply chain--Information system building process and role of E-business in a supply chain--Positioning information in logistics--Obstacles to co-ordination in a supply chain

UNIT 6
Teaching Hours:6
Transport System and Economics
 

Transportation System, Forms and Service Characteristics , Technological development in Transportation - in India, Transport and countries economy, transportation energy and the environment, Transportation System, Forms and Service Characteristics.

UNIT 7
Teaching Hours:6
Logistics Management
 

Definition - Logistics role in the economy and in the firm, Organization of Logistics functions, Integrating Logistics functions in overall organization structure. Supply Management and Logistics - Integrated Logistics Planning - Evolution of World Class Management and implication for supply Management. Organization of Logistics functions, Integrating Logistics functions in overall organization structure. Measurement of performance of Logistics function and functionaries. Integrated Logistics Planning - Evolution of World Class Management and implication for supply Management

Text Books And Reference Books:

Dobler, B., & Starling. (nd). World Class Supply Management. Tata McGraw Hill 2. Bondi, C., & Langely. (nd). The management of Business Logistics a supply chain perspective. Thomson South Western. 3. Boversox & Closs (nd). Logistical Management. Tata McGraw Hill 4. Bloomberg, D.J., Lemay, S., & Hanna, j.B. (nd). Logistics. Emay. 5. Boversox &Closs. (nd). Logistical Management. Tata McGraw Hill

Essential Reading / Recommended Reading

Dobler, B., & Starling. (nd). World Class Supply Management. Tata McGraw Hill

Evaluation Pattern

MBAE333 - PROJECT MANAGEMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

To understand the concept of project and steps in project management. To enable the students to prepare business proposals. To enable the students to evaluate the technical feasibility, financial viability, market acceptability and social desirability of projects. To be effective as project managers and as part of project teams

Course Outcome

To become expert in managing their project in their domain area

UNIT 1
Teaching Hours:9
 

Project ? Meaning ? classification ? importance of project management ? An Integrated Approach ? Project Portfolio Management System ? The Need ? Choosing the appropriate Project Management structure: Organizational considerations and project considerations ? steps in defining the project ? project Rollup ? Process breakdown structure ? Responsibility Matrices ? External causes of delay and internal constraints.

UNIT 2
Teaching Hours:9
 

Project feasibility studies: Opportunity studies, General opportunity studies, specific opportunity studies, pre-feasibility studies, functional studies or support studies, feasibility study ? components of project feasibility studies ? Managing Project resources flow ? project planning to project completion: Pre-investment phase, Investment Phase and operational phase ? Project Life Cycle ? Project constraints

UNIT 3
Teaching Hours:9
 

Project Evaluation under certainty: Net Present Value (Problems - Case Study), Benefit Cost Ratio, Internal Rate of Return, Urgency, Payback Period, ARR ? Project Evaluation under uncertainty ? Methodology for project evaluation ? Commercial vs. National Profitability ? Social Cost Benefit Analysis, Commercial or National Profitability, social or national profitability.

UNIT 4
Teaching Hours:9
 

Developing a project plan: Developing the project network ? constructing a project network (Problems) ? PERT ? CPM ? crashing of project network (Problems - Case Study) ? resource leveling and resource allocation ? how to avoid cost and time overruns ? Steps in Project Appraisal Process ? Project Control Process ? control issues ? project audits ? the project audit process ? project closure ? team, team member and project manager evaluations.

UNIT 5
Teaching Hours:9
 

Managing versus leading a project - managing project stakeholders ? social network building (Including management by wandering around) ? qualities of an effective project manager ? managing project teams ? Five Stage Team Development Model ? Situational factors affecting team development ? project team pitfalls.

Text Books And Reference Books:

1. Chandra, P. (nd). Projects: Planning, Analysis, Selection, Implementation and Review, TMIH. 2. UNIDO SERIES on Project Management. 3. Goel, B.B. (nd). Project Management ? Principles and Techniques. Deep and Deep.

Essential Reading / Recommended Reading

  1. Gray, C.F., & Larson, E.W. (nd). Project management – the Managerial Process. Tata Mc Graw Hill.
  2. Gopalakrishnan, P., & Ramamoorthy, V.E. (nd).  Project Management, Macmillan.
Evaluation Pattern

MBAE334 - MANAGEMENT CONTROL SYSTEM (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The main aim of the course is to appraise the students about the concept of Management Control Systems as well as its role in efficient management of public system organizations.

Course Outcome

Expert in management control in specialized organizations

UNIT 1
Teaching Hours:9
The conceptual foundations of control systems
 

Meaning, Nature and purpose of control systems ? The new paradigms of Management Control Systems, four elements of control, organizational structure, organizational goals, organizational climate, strategic planning ? Balancing the four levers of control, balancing the tensions in control systems, six sources of tensions in control systems, opportunities and limitations of the span of control, key control variables, delegation and decentralization, mutual supportive management systems.

UNIT 2
Teaching Hours:9
The traditional instruments of control in organizations
 

External audit, internal controls, internal audit, role of financial controllers, multiple roles of an auditor, management control process, budgetary control, flexible budget, zero base budget, performance budgeting, master budget, analysis of variance, accounting aspect of control, management audit, marketing and distribution control, different types of audit.

UNIT 3
Teaching Hours:9
Accountability in organizations
 

Dual focus and accountability, differentiate between product costing and accountability, the concept of responsibility centre, management control structure, responsibility accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices, CVP analysis, process control.

UNIT 4
Teaching Hours:9
the new dimensions of control with strategies
 

Behavioural aspect of management control, motivations, morale, participative management, learning curves, HR accounting, knowledge management control, management control with reference to risk management, differentiated controls for different situations, measuring performance to match strategy, balanced score cards.

UNIT 5
Teaching Hours:9
Management Control in Specialized organizations
 

Sectoral applications, controlling the financial sector, the banking sector, the balance sheet concept, the concept of schedule of advances, the use of ABC costing standard, insurance, system of insurance accounts, non-profit organizations, legal environment of non-profit organization, public service organizations, public utility accounts, holding company accounts, government and co-operative business, control in projects, the twelve step process of designing controlling system.

Text Books And Reference Books:

1. Antony R. N., & Govindarajan, V. (nd). Management Control Systems 2. Saxena V.K., &Vashist C.D. (nd). Management Accounting Decision Making. Sultan Chand & Sons. 3. Gosh P.K., & Gupta. (nd). Cost Analysis and Control. New Delhi: Sultan Chand and Sons. 4. Maciariello, J.A., & Kirby, C.J. (2000). Management Control Systems-Using Adaptive Systems To Attain Control. New Delhi: Prentice-Hall of India Private Limited.

Essential Reading / Recommended Reading

1.      Sekhar.R.C. (nd). Management Control Systems., New Delhi: Tata McGraw Hill Publishing Company Ltd.

2.      Shanmugavel. (nd). Management Control Systems. Chennai: Margham Publications.

3. Anthony, R.N., &  Govindarajan, V. (nd).  Management Control Systems. New Delhi: Tata McGraw Hill Publishing Company Ltd.

Evaluation Pattern

MBAE411A - ORGANISATIONAL CHANGE AND DEVELOPMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

To impart knowledge on Organizational change and OD interventions in the competitive based economies. To facilitate how to overcome change at the individual, group and organizational level. To familiarize executives with corporate restructuring which is the outcome of OC and OD?

Course Outcome

To undertake various experiential exercises related to OD interventions.

Unit-1
Teaching Hours:8
 

Nature of organizations – why organizations exist – organization designs and structures – organizations for the future. The process of Organization Development: Entering and contracting, Diagnosing Organisations, Diagnosing groups and jobs, collecting and analyzing Diagnostic information, Feeding back Diagnostic information, Designing Interventions.        

Unit-2
Teaching Hours:7
 

Nature of Change – levels of change – types of change – reasons for change – resistance to change – models of change – change process. OD techniques.

Unit-3
Teaching Hours:9
 

Comprehensive OD Interventions – Search Conferences and future search conferences – Confrontation meetings, Strategic Management activities – real time strategic change – stream analysis – survey feed back, Grid organization development, Schein’s cultural analysis, large scale change and high performance systems, trans-organizational development. Behavioral modeling.

Unit-4
Teaching Hours:8
 

Structural Interventions: socio-technical systems, self managed teams, work redesign, MBO and Appraisal, Quality Circles, Quality of work life programmes, work life balancing programmes, harassment free work place programmes, parallel learning structure, physical settings, total quality management, reengineering, high performance work systems, large scale transformations.

Unit-5
Teaching Hours:8
 

Human process interventions. T - groups, meaning definition, purpose, process, outcomes and limitations. Third party and inter group interventions, meaning definition, purpose, process, outcomes and limitations. Team building interventions, meaning, definition, purpose, process, outcomes and limitations. Person focused interventions – encounter groups, role playing, instrumentation, self study, and reflection, awareness expansion, motivation arousal, training. Role focused interventions – role analysis, role efficacy lab, managing role stress and role negotiation.

Unit-6
Teaching Hours:5
 

Understanding Culture – Introduction, Key Concepts, Determinants of Cultural Identity

Frameworks for Mapping the Culture – Geert Hoefstede, Clyde Cluckhohn, TE Hall

Influence of culture on management practice, Working in culturally diverse teams

Competencies for Global Manager

Text Books And Reference Books:

  1. Cummings, T. G., & Worley, C. G. (2004). Organization Development and Change, South-Western College Publishing.
  2. French, W., & Bell, C.H. (2004). Organization Development, Pearson Education.
  3. Gautham, V., & Batra S.K. (nd). Organisation Development System, Vikas Publishing House.
  4. Shaw, R. (nd). Surviving Tomorrow: Turnaround Strategies in Organizational Design and Development, Vikas Publishing House.
Essential Reading / Recommended Reading

French, W., & Bell, C.H. (2004). Organisation Development, Pearson Edition.

Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE411B - EQUITY RESEARCH AND PORTFOLIO MANAGEMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Equity Research and Portfolio Management intends to instill knowledge about stock market research aptitude among the students

Learning Outcome: Students should able to apply their stock market research learning in real life stock market situation

Course Outcome

Conceptual and application

Unit-1
Teaching Hours:9
 

Investment – investment Vs. speculation – characteristics of investments – investment opportunities – investment process – risk and return – measures of return – sources of risk – measuring risk – risk premium

Unit-2
Teaching Hours:9
 

Portfolio return and risk – diversification – modern portfolio theory – efficient portfolios – portfolio selection- capital market theory – capital market line – market portfolio – CAPM and Security market line – Arbitrage pricing theory – single index model.

Unit-3
Teaching Hours:9
 

Fundamental Analysis – factors consider in Economic Analysis – Industrial Analysis: Industrial classification according to business cycle – Industry life cycle analysis – key characteristics in an industry analysis – qualitative aspects of industrial analysis – company analysis fundamentals

Unit-4
Teaching Hours:9
 

Common stock valuation – Dividend discount model – PIE model – relative valuation ratios. Efficient market theory – Forms of market efficiency – Evidence on market efficiency – implications of efficient market hypothesis.

Unit-5
Teaching Hours:9
 

Technical Analysis Vs Fundamental Analysis – underlying assumption of technical analysis – advantages – technical trading rules and indicators – momentum indicators – stock price and volume techniques Portfolio performance evaluation – risk adjusted measures of performance: style analysis.

Text Books And Reference Books:

1.       Donald E Fischer and Ronlad J Jorden, “Security Analysis and Portfolio Management” Prentice Hall India Limited, 6th Edition, New Delhi

2.       Charles P Jones, “Investment Analysis and Portfolio Management” Wiley Student edition, Wiley India Limited, 9th Edition, New Delhi.2012

3.       Reily and Brown, “Investment Analysis and Portfolio Management” South Western Cengage Learning, New Delhi

 

Essential Reading / Recommended Reading

1.       Ranaganatham.M., and Madhumathi.R., “Investment Analysis and Portfolio Management” Pearson Education India Limited, 2013.

Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE431 - STRATEGIC MANAGEMENT (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The objective is to consider implications of strategic decisions for business firms and for individuals in a changing environment. To study the generation, and dissemination of knowledge about key strategic management issues to managers, consultants, students, and researchers.

Course Outcome

To examine how strategic management contributes to effective corporate governance of an organization

 

 

Unit-1
Teaching Hours:4
 

Strategic Planning and strategic management, Defining stategy,levels at which strategy operates, approaches to strategic decision making, the strategic management process, Strategic intent: Vision, mission and objectives

Unit-2
Teaching Hours:3
 

Environmental And Resource Analysis

Environmental analysis: The organizations environment, External and internal environment, components of external and internal environment, Environment scanning, Organisations responses to the environment.                 

Unit-3
Teaching Hours:4
 

Industry analysis:

A framework for industry analysis, Michael porter’s analysis, usefulness of Industry analysis

Competitive analysis: Forces shaping competition in an industry, interpreting the five force model, Strategic group, and competitor analysis

Internal analysis: Resource based strategy, the resource based view, Resources, capabilities and competencies, approaches to internal analysis, carrying out SWOT

Unit-4
Teaching Hours:4
 

Strategy Formulation And Choice

Corporate level strategy: Introduction, The balanced score card, Grand strategies, Growth/Expansion, strategy, Diversification Strategy, Stability strategy, Retrenchment strategy, combination strategy.

Unit-5
Teaching Hours:4
 

The concept of corporate restructuring, the process of restructuring, mergers and acquisition, takeovers, co operative strategies, Reasons for strategic alliances, risks and costs of strategic alliances       

Unit-6
Teaching Hours:6
 

Global strategies:Globalisation,risks, global expansion strategies, the MNC mission statement, deciding which market to enter, market entry strategy, international strategy and competitive advantageBusiness level strategy, Strategic analysis and choice

Unit-7
Teaching Hours:5
 

Strategy Implementation And Functional Stategies                                              

Strategy implementation: Issues in strategy implementation, Activating stategy,resource allocation,stategy-structure relationship, the functional structure, divisionalisation,

Unit-8
Teaching Hours:3
 

Strategic business units (SBU), Behavioural issues in strategy implementaion, Operational strategy, financial strategy, Marketing strategy and Human resource strategy

Unit-9
Teaching Hours:7
STRATEGIC LEADERSHIP AND CONTROL
 

Strategic leadership and competitive advantage, Strategic evaluation and control: Importance, barriers, evaluation criteria, strategic control, operational control, evaluation techniques for operational control, the control process,characterisitics of an effective control system                                                                      

Unit-10
Teaching Hours:5
 

STRATEGY AND TECHNOLOGY MANAGEMENT

Designing a technology strategy, Technology forecasting and R & D Strategies, Strategies for acquisition and absorption of technology, emerging issues: Social audit

Text Books And Reference Books:

  1. Rao, V.S.P., & Krishna, V.H. (nd). Strategic Management: Text and Cases. Excel Books.
Essential Reading / Recommended Reading

  1. Rao, V.S.P., & Krishna, V.H. (nd). Strategic Management: Text and Cases. Excel Books
  2. Hill, C., & Jones, G.R. (nd). Strategic Management: An Integrated Approach (6th edi). Biztantra.
  3. Miller, A. (nd). Strategic Management, Irwin McGraw Hill.
  4. Jauch, L.R., & Glueck, W.F. (nd). Business Policy and Strategic Management (5th edi), McGraw Hill international editions.

 

Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE432 - LEADERSHIP (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Concepts of Leadership and Leadership skill development and its applications

Course Outcome

Leadership Skill Development

Unit-1
Teaching Hours:6
 

Concept  of  leadership;  evolution  of  leadership  over  the  years;  myths  about leadership; theories on leadership; Definitions of leadership, the necessity of leadership, Examples of leadership, The power of leaders and situations

Unit-2
Teaching Hours:6
 

Components  of  leadership-  leaders  and  followers;  factors  and  principles  of leadership;  effect  of  leadership  on  organizational  culture  and  climate; functions  of  leadership;  leadership  attributes;  Theories  of  motivation,  The extended  leadership  theory:  Transformational,  instrumental,  transactional leadership

Unit-3
Teaching Hours:7
 

Developing leadership skills-developing  skills in problem  solving, planning, delegation,  internal  communication,  meeting  management  and  managing yourself, Who is a Leader; Leadership Traits, Communication, Coaching and

Conflict  Skills,  Leadership  in  Groups/Teams,  Organizations,  and  the  Public Sphere,  

Unit-4
Teaching Hours:7
 

Application of leadership in different contexts; leadership at micro level and macro level; various styles of leadership; assessing leadership and measuring its effectiveness; Power & Influence, Importance of Leadership and its value

to  the  organization,  Difference  and  relationship  between  Leadership  and management

Unit-5
Teaching Hours:6
 

Leadership  and  change;  situational  leadership;  planning  in  leadership; varieties of power, Types of Leaders and Styles of Leadership,  The Leader's Character, Professional leadership competencies  

Unit-6
Teaching Hours:7
 

Concept  of  individual  leadership  and  group  leadership;  team  building  and building  high  performance  teams;  tools  for  leadership  development  among employees, Leader-Follower Relationship, Leaders and the Role of Personal Traits,  Leadership  and  the  Role  of  Gender,  Leadership  as  an  Influence Process,

 

Leadership  and  values;  role  of  emotional  quotient  in  leadership;  ABC: authenticity,  believability  and  consistency  in  leadership;  accountability versus authority; leadership in non-profit organizations

Unit-7
Teaching Hours:6
 

Case studies of well known leaders with different leadership styles; creativity and  innovations  in  leadership;  current  trends  and  future  of  leadership practices,  Leadership  Problem  Solving  skills,  Futuristic  Planning  in Leadership, Differences between supervision and leadership, Leadership and Productivity

Text Books And Reference Books:

1)      Palestini, R.H. (2009). Leadership Theory To Practice: A Game Plan For Success As A Leader. Rowman & Littlefield Education.

2)      Gardner, W.L., Avolio, B.J., & Walumbwa, F.O. (2005). .Authentic Leadership Theory    And Practice: Origins, Effects. Emerald Group Publishing Limited.

3)      Northouse, P.G. (nd). Leadership : Theory And Practice (5th edi), Sage South Asia, Development .

4)      Gill, R. (2009). Theory And Practice Of Leadership. Sage Publications.

Essential Reading / Recommended Reading

  1. Avolio, B.J. (2005). Leadership Development in Balance: Made/Born.   Lawrence Erlbaum Associates.
  2. Demko, G.J., & Wood, W.B. (1998). Reordering  The  World:  Geopolitical  Perspectives  On  The  21st  Century (2nd edi), Westview Press.
  3. Pinto, J.K., Thoms, P., & Palmer, T.S. (1998). Project Leadership: From Theory To Practice. Project Management Institute.
Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE433 - BUSINESS ANALYTICS (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides an introduction to the field of business analytics, which has been defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. The development and use of data warehouses and data marts to support business analytics is discussed. The use of key performance indicators, dashboards and scorecards for performance management and opportunity assessment are addressed. Text and web mining are discussed, and the application of selected data mining techniques to business decision making situations is illustrated. Students actively participate in the delivery of this course through case and project presentations.

Course Outcome

To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making. To become familiar with the processes needed to develop, report, and analyze business data.

UNIT 1
Teaching Hours:7
Overview of Business Analytics
 

Davenport ?Competing on Business Analytics? Toyota Motor Sales USA case BNSF Used BI to Improve Service, Agility, Efficiency, and Profitability case

UNIT 2
Teaching Hours:8
Data Warehousing
 

Avery and Watson ?Training Data Warehousing End Users? Ariyachandra and Watson ?Benchmarks for BI and Data Warehousing Success? Continental Airlines case Data Warehouse Failures case Real Time Data Warehousing at Overstock.com case Project Management Experience (PME) walk-through (Mosimann)

UNIT 3
Teaching Hours:7
Business Analytics and Data Visualization
 

Mossman et al. Lexmark International case Temtec Executive Viewer demo Tableau Software ? Visual Analytics is For Everyone demo PME Income Statement Exercise (Mosimann)

UNIT 4
Teaching Hours:8
Performance Management
 

Mosimann Kaplan and Norton ?The Balanced Scorecard: Measures That Drive Performance? Cisco case Integration of Business Analytics and Business Processes (Diehl) PME assignment 1: Market Opportunity, Product and Price (Mosimann) PME assignment 2: Sales Allocation (Mosimann) PME final project: presentation to the Board of Directors

UNIT 5
Teaching Hours:7
Introduction to Data, Text, and Web Mining
 

Highmark case Hewlett-Packard Text Mining case SAS Text Mining Demo Web Mining Demo

UNIT 6
Teaching Hours:7
Data Mining Methods and Applications
 

SAS Enterprise Miner software Linear and Logistic Regression (electronic reading) Turban et al. Chapter 6 (pdf) Neural Networks for Data Mining Decision Networks (electronic reading) Davenport and Harris The Dark Side of Analytics case Data mining group project presentations (during scheduled final exam period)

Text Books And Reference Books:

 

  1. Turban, E.,  Sharda, R.,  Aronson, J.,  & King, D. (2008). Business Intelligence:  A Managerial Approach, Pearson Prentice Hall.

 

Essential Reading / Recommended Reading

  1. Mosimann, R., Mosimann, P., & Dussault, M. (nd). The Performance Manager: Proven Strategies for Turning Information into Higher Business Performance, Cognos Press.
Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE434 - INTERNATIONAL BUSINESS (2016 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The  Course is designed to impart sound knowledge about International Business  operations through lectures, seminars, case studies & Group Discussions etc. to make learning challenging

 

Course Outcome

After completion of the Course students will be able to have an awareness  about the foundations of  basis of trade and gains from trade, opportunities and challenges involved , and support and strategy parameters of  International Business from an  Indian perspective.

Unit-1
Teaching Hours:5
 

INTRODUCTION TO INTERNATIONAL BUSINESS:                       

Level of Knowledge: Conceptual

Evolution of international business, nature of international business, need & importance

of International Business,  stages of internationalization, (EPRG)   approaches to

international business, theories of international business – Mercantilism , Absolute

Advantage, Comparative Advantage,  Factor Endowment, Competitive Advantage. Tariff

and non tariff and barriers.

Introduction to Political, Economic, Social-Cultural  & technological environment  of  international business.

Unit-2
Teaching Hours:5
 

MODES OF ENTERING INTERNATIONAL BUSINESS                  

Level of Knowledge: Advanced

International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract    manufacturing, management contracts, turnkey projects, ,Joint ventures- Mergers and Acquisitions- Foreign direct investment -Comparison of different modes of entry

Unit-3
Teaching Hours:5
 

GLOBALIZATION                                                                            

Level of Knowledge: Applications

Meaning- Definition and Features-Globalization, -Advantages and Disadvantages, Socio–Cultural, Political &Legal and Economic Implications, Globalization and India. GATT  and WTO

Unit-4
Teaching Hours:5
 

MNCs AND INTERNATIONAL BUSINESS                                            

Level of Knowledge: Applications

Definition. Distinction among Domestic  Companies, International company , MNC, Global Company and TNC, Merits and Demerits , MNC s and India..         OECD Guidelines for Multinational Enterprises.  a)Concepts and Principles b) General Policies c)Disclosure, d) Employment and Industrial Relations, e) Environment, f) Combating Bribery, g) Consumer Interests h) Science and Technology, i)  Competition., j) Taxation

Unit-5
Teaching Hours:5
 

INTERNATIONAL MARKETING INTELLIGENCE                            

Level of Knowledge: Adavanced

Information required, Sources of information, International marketing information System, International marketing Research.

Unit-6
Teaching Hours:5
 

INTRODUCTION TO INTERNATIONAL FINANCE                

Level of Knowledge: Applications

Trade and Balance of payment, Current items, Capital Items, Disequilibrium of balance of payments and rectification, components of International financial systems, Forex market, Euro currency market, IMF and International Monetary system. Exchange Rate  determination (Concept only), Capital account convertibility.

Unit-7
Teaching Hours:5
 

EXPORT FINANCING  AND  INTERNATIONAL PAYMENTS   Level of Knowledge: Applications                                                                         

Export credits, Method and sources of credit, Methods of payments in International Business, Financing techniques, ECGC, Exim bank and their role.

Unit-8
Teaching Hours:5
 

EXPORT IMPORT DOCUMENTATION                          

Level of Knowledge: Applications

Important Trade Terms in International Trade:

 [Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with carrier), FAS, EX SHIP & Arrival Contracts,,   C& F, EX WORKS & EX STORE CONTRACTS, FOR CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts.

Export and import procedure, document required their relevance

Unit-9
Teaching Hours:5
 

EXPORT PROMOTION                                                                    

Level of Knowledge: Applications

Assistance and Incentives to Indian Exporters,                                                                                                                    Export Promotion measures/Schemes: Market development assistance, Cash compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty exemption scheme.

 Role and functions of DGFT,  IIFT , RBI , EXIM Bank , ECGC & EPCs IN PROMOTING INTERNATIONAL TRADE

 Highlights of  Latest EXIM Policy.

Prohibition  on Importation and exportation of Goods  (In national Interest)

Text Books And Reference Books:

  1. Varma, S. (2013). International Business (1st edi). Pearson.
  2. Hill, C. (2011). International Business:  Text & Cases. New Delhi: Mcgraw Hill.
  3. Keegan, W.J. (2010). Global Marketing Management (9th edi). New Delhi: Prentice Hall of India,

 

Essential Reading / Recommended Reading

Joshi, R.K. (2011). International Business. New Delhi:Oxford University Press.

Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

Assignment

10%

Test 1/Quiz

10%

Case

10%

Test 2 (MSE)

20%

Article Review / Book Review

10%

MBAE481 - PROJECT (2016 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:2
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The purpose of writing of project is to communicate the findings of the project study undertaken on a particular topic by a student in business organization in a systematic way, in partial fulfillment of MBA program. It is a time-bound and independent study guided by a faculty member.

Course Outcome

The purpose of writing of project is to communicate the findings of the project study undertaken on a particular topic by a student in business organization in a systematic way, in partial fulfillment of MBA program. It is a time-bound and independent study guided by a faculty member.

Unit-1
Teaching Hours:60
 

Chapter 1:

Introduction to the topic:

The Introduction chapter should broadly cover the following topics

a)      Introduction to the functional area i.e.,                 Finance/Marketing/Human Resources and the relationship between of  one  functional    area to other functional areas of management.

b)      Importance of the topic/title chosen for study.

c)      Study of the organization with reference to the    the topic.

d)     Review of Literature

Chapter 2:

Industry Profile:

The Industry and Company Profile chapter should broadly cover the following topics

a.       Introduction to Industry/area of business

b.      Total size/annual turn over of the industry

c.       Key players in the industry & their market           share. [Amount of turn over].Annual  Industry Growth Rate Government policies/regulations influencing the industry(with reference to foreign competition           or FDI  limit).

 

Company profile:

  1. A brief history of the company/business        group.
  2. Year of establishment. initial  investment, foundersprofile, place(s) of business , nature of initial business(es) of the group , & past business performance
  3. Present position of the company/business group in terms of total investment, type/nature of businesses, totalturnover, total number of  employees, productprofile, competitor profile, rate of growth of investment, sales,profits, clients or customers, present product/segment wise market share of the company,subsidiary companies [if any] under the same  management, collaboration/joint ventures [if any],performance of it’s stocks for   the past few years,export earnings[if exporting], and certifications/achievements/awards won[if any] and SWOT analysis.

 

e)       

 

 

Chapter 3: Research Design.

 

 

 

 

 

The research design chapter must contain the information under the following headings;

   1. Title/Statement of the problem

   2. Objectives of the study

   3Scope of the study.

   4. Scope of Study

   5. Hypothesis

   6. Method of data collection (primary / secondary)

   7. Sampling Type / size

   8. Statistical

   9. Limitations of the Study

  10. Glossary

 

Chapter 4.Data Analysis and Results.
Chapter 5.Summary of Findings
Chapter 6.Suggestions & Conclusions.
Bibliography:  [No chapterization]
Annexure:   [No chapterization].

Text Books And Reference Books:

**

Essential Reading / Recommended Reading

**

Evaluation Pattern

Project

Project Report

60%

Viva voce

40%