Faculty Profile
Dr SRIRAM M
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
- Qualification
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Name Programme Institution/University Year of Passing PhD PhD Bharathiar University 2015 MPhil MPhil Madurai Kamaraj University 2005 PG MBA Bangalore University 1999 Degree BSc University of Madras 1991 - Articles in Journals
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Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No 1 Impact of Digital Payments on Economic Growth: Evidence from India International Journal of Innovative Technology and Exploring Engineering 12-Oct-2019 8 / 12 / Additional information
Category Sole Authored /Co Authored Author Name (s) SURESHA B,SRIRAM M,RAJESH RRAVIKUMAR T Title of Article Impact of Digital Payments on Economic Growth: Evidence from India Name of Journal International Journal of Innovative Technology and Exploring Engineering Volume No 8 Issue No 12 Page No URL https://www.ijitee.org/ Date of Publication 12-Oct-2019 2 Impact of Digital Payments on Economic Growth: Evidence from India? International Journal of Innovative Technology and Exploring Engineering 10-Oct-2019 8 / 12 / Additional information
Category Sole Authored /Co Authored Author Name (s) RAVIKUMAR T,SURESHA B,SRIRAM MRAJESH R Title of Article Impact of Digital Payments on Economic Growth: Evidence from India? Name of Journal International Journal of Innovative Technology and Exploring Engineering Volume No 8 Issue No 12 Page No URL https://www.ijitee.org/download/volume-8-issue-12/ Date of Publication 10-Oct-2019 3 Impact of Digital Payments on Economic Growth: Evidence from India International Journal of Innovative Technology and Exploring Engineering (IJITEE) 09-Oct-2019 8 / 12 / Additional information
Category Sole Authored /Co Authored Author Name (s) RAJESH R,RAVIKUMAR T,SRIRAM MSURESHA B Title of Article Impact of Digital Payments on Economic Growth: Evidence from India Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE) Volume No 8 Issue No 12 Page No URL https://www.ijitee.org/ Date of Publication 09-Oct-2019 4 Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore International Journal of Management & Social Sciences 10-Jan-2019 8 / 2.1 / Additional information
Category Sole Authored /Co Authored Author Name (s) RAVIKUMAR TSRIRAM M Title of Article Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore Name of Journal International Journal of Management & Social Sciences Volume No 8 Issue No 2.1 Page No URL www.ijmss.com Date of Publication 10-Jan-2019 5 Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore International Journal of Management and Social Science 02-Jan-2019 8 / 2.1 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM MRAVIKUMAR T Title of Article Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore Name of Journal International Journal of Management and Social Science Volume No 8 Issue No 2.1 Page No URL www.ijmss.com Date of Publication 02-Jan-2019 6 Effect of Marketing in Influencing Consumers? Choice of Packaged Beverages: An Empirical Study of Consumers in Bengaluru Journal of Advanced Research in Dynamical & Control Systems 17-Jul-2017 7 / Special Issue / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM M,A.M.SURESHSRIRAM M Title of Article Effect of Marketing in Influencing Consumers? Choice of Packaged Beverages: An Empirical Study of Consumers in Bengaluru Name of Journal Journal of Advanced Research in Dynamical & Control Systems Volume No 7 Issue No Special Issue Page No URL www.jardcs.org Date of Publication 17-Jul-2017 7 Motivational factors that impact intention to invest in reward ?based crowdfunding projects in India Researchers World: Journal of Arts Science and Commerce 10-Jul-2017 VIII / 3 / Additional information
8 Marketing of Films through Social Media: A Conceptual Framework International Journal of Advance Research and Innovative Ideas in Education 26-Dec-2016 2 / 6 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM MRAVIKUMAR T Title of Article Marketing of Films through Social Media: A Conceptual Framework Name of Journal International Journal of Advance Research and Innovative Ideas in Education Volume No 2 Issue No 6 Page No URL http://ijariie.com/ Date of Publication 26-Dec-2016 9 Marketing of Films through Social Media: A Conceptual Framework International Journal of Advance Research and Innovative Ideas in Education 20-Dec-2016 2 / 6 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM M Title of Article Marketing of Films through Social Media: A Conceptual Framework Name of Journal International Journal of Advance Research and Innovative Ideas in Education Volume No 2 Issue No 6 Page No URL www.ijariie.com Date of Publication 20-Dec-2016 10 Consumerism in the Modern Era: Need and Importance International Journal of Advanced Research in Management and Social Sciences 2 / 11 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM.M Title of Article Consumerism in the Modern Era: Need and Importance Name of Journal International Journal of Advanced Research in Management and Social Sciences Volume No 2 Issue No 11 Page No URL http://www.garph.co.uk Date of Publication 11 Case Study Method of Learning - Its Effectiveness Research Journal of Social Science and Management 3 / 10 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM.M Title of Article Case Study Method of Learning - Its Effectiveness Name of Journal Research Journal of Social Science and Management Volume No 3 Issue No 10 Page No URL www.theinternationaljournal.org Date of Publication 12 Analysis of Perceptions of Consumers towards Marketing of Packaged Juices in Bangalore City Indian Journal of Applied Research 4 / 8 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM.M Title of Article Analysis of Perceptions of Consumers towards Marketing of Packaged Juices in Bangalore City Name of Journal Indian Journal of Applied Research Volume No 4 Issue No 8 Page No URL www.ijar.in Date of Publication 13 A Study on Consumer's Perception on Factors Influencing Purchase of Packaged Juices in Bangalore International Journal of Retailing & Rural Business Perspectives 3 / 4 / Additional information
14 Marketing opportunities, challenges and issues in emerging markets Corporate Mantra 2 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) SRIRAM M Title of Article Marketing opportunities, challenges and issues in emerging markets Name of Journal Corporate Mantra Volume No 2 Issue No 1 Page No URL www.jspm.edu.in Date of Publication - Books
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Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year 1 Conference Proceedings AIP Conference Proceedings Differences in perceptions of employees towards knowledge management strategies in selected information technology companies in Bangalore Feb-2020 Additional information
Type of Book Conference Proceedings Type of Work Book Sole Authored/Co Authored Co-Authored Author Name (s) SRIRAM M,RAVIKUMAR T Title of Book AIP Conference Proceedings Title of Book/Chapter/Article/Case Study) Differences in perceptions of employees towards knowledge management strategies in selected information technology companies in Bangalore Month/Year Feb/2020 ISBN Pages 0200071 - 02000710 Publishing Company/Institution AIP Publishing Level International publisher 2 Text book Book of Abstracts - Harmonizing People, Planet and Profits - Sustainable strategies and ethical considerations in the 21st Century The practice of green consumerism for sustainable development 9788126560950 Jan-2020 Additional information
Type of Book Text book Type of Work Chapter Sole Authored/Co Authored Co-Authored Author Name (s) SRIRAM M,THERESA NITHILA VINCENT,GIRISH S,VEERTA TANTIA,RAVIKUMAR T Title of Book Book of Abstracts - Harmonizing People, Planet and Profits - Sustainable strategies and ethical considerations in the 21st Century Title of Book/Chapter/Article/Case Study) The practice of green consumerism for sustainable development Month/Year Jan/2020 ISBN 9788126560950 Pages 23 - 23 Publishing Company/Institution Dept. of Commerce, CHRIST (Deemed University) Level National publisher - Participation in Seminars/Conferences/Symposium
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level 1 Seminar Keynote Speaker Digital Payments: Issues and Challenges Keynote Speaker 14/02/2020 Hajee Karutha Rowther Howdia College National 2 Conference Moderator/Chair International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International 3 Conference Presenter UGC Sponsored National Seminar on Opportunities and Challenges in Contemporary Management Practices Performance Management in The Indian Retail Sector 20/02/2018 The Gandhigram Rural Institute-Deemed to be University National 4 Conference Presenter IEEE International Conference on Science, Technology, Engineering and Management Employee Engagement in Selected Manufacturing and Information Technology Companies in Bengaluru, India 03/03/2017 Christ University International 5 Conference Presenter ICETB The Concept of Crowdfunding: A Comprehensive Literature Review 16/02/2017 Christ University International 6 Conference Moderator/Chair ICETB 16/02/2017 Christ University International 7 Conference Keynote Speaker National Conference on Contemporary Issues in Commerce and Management Digital Marketing 01/09/2016 St.Joseph's College of Arts and Science for Women National 8 Keynote Speaker Contemporary Issues in Commerce and Management 01/09/2016 St.Joseph's College of Arts and Science for Women National 9 Conference Presenter Relationship Marketing - The Credence of Successful Marketing - Christ University National 10 Participant NCETB - Christ University National 11 Conference Presenter Green Marketing - An Overview - Christ University National 12 Participant MODERN TRENDS AND DEVELOPMENT STRATEGIES IN BUSINE - DB JAIN COLLEGE CHENNAI National 13 Participant VIII National Conference on Integrated BPS - Sri Krishna Arts & Science College National 14 Conference Presenter From BPO to BPS - Christ University National 15 Participant UGC Sponsored Seminar on Current Scenario in Busin - The Gandhigram Rural Institute-Deemed University National 16 Seminar Presenter A Journey towards m commerce from e commerce - Christ University National 17 Participant International Conference on Transformation for Bus - Kongu Engineering College-School of Management Studies International - Invited Talks
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Sl.No. Title of the Program Name of the Program Date Name of the Institution 1 Export pricing decisions- with respect to exports documentation and its terminologies. Guest Lecture 20/08/2016 St.Josephs College of Commerce(Autonomous) - Own MPhil/PhD Thesis
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Sl.No. Title Guide Name Institution Month Year 1 A Study on Consumers? Attitude towards Marketing of Packaged Juices in Bangalore City Dr.A.M.Suresh Bharathiar University October 2015 - MPhil/PhD Guided/Adjudicated
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Sl.No. Title Name of Student Institution Month Year 1 Factors Affecting Adoption of Green Consumerism Lopamudra Panda Christ University 2 A STUDY ON VISUAL MERCHANDISING TECHNIQUES AND ITS IMPACT ON IMPULSIVE BUYING BEHAVIOUR AMONG FEMALE APPAREL CUSTOMERS OF TIRUCHIRAPALLI CITY R.Murali Bharathiar University - Workshop/FDP/Training programme Attended
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Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date 1 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavasa Institutional 17/01/2019 2 21st Century Professional Developed Skills Academic Staff College, Christ (Deemed to be University) 19/05/2018 3 QIP on Teaching, Learning & Evaluation Christ University 22/05/2017 4 QIP on Research, Publication & Writing Christ University 23/09/2016 5 Workshop on Paper Writing and Proposal Writing Skills Association of Scientists Developers and Faculties National 12/09/2015 6 Workshop on Case Writing Sri Krishna Institutions - School of Management National 06/02/2015 7 FDP on Emotional Intelligence Cognizant Regional 21/06/2013 8 Refresher Course Christ University 15/04/2013
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Contact Address
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Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in
Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in