Dr POLAMARASETTY BALA NARENDRA KIRAN
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Enhancing adaptive competencies of frontline employees through digital transformation in rapidly changing work environments | International Journal of System Assurance Engineering and Management / / / - | 0975-6809 | 03-Sep-2025 |
| 2 | Metaverse marketing: a review and future research agenda | Information Discovery and Delivery / 53 / / - | 2398-6247 | 10-Jan-2025 |
| 3 | Recalibrating Frontline Service Capabilities for Five-Star Hospitality in a Post-Pandemic Era | Journal of Logistics, Informatics and Service Science / 11 / 6 / 92 - 112 | 2409-2665 | 15-Apr-2024 |
| 4 | An Attitude and Psychological Perception of Employee on Human Capital Management in Indian Banking Industry: A Structural Treatise on Select Banks | Journal for Re Attach Therapy and Developmental Diversities / 6 / 5s / 228 - 241 | 2589-7799 | 10-May-2023 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Gamification Practices for Service Ecosystem Experiences | POLAMARASETTY BALA NARENDRA KIRAN,VIKAS KUMAR,PINNIKA SYAM YADAV, ASHOK MALHI,DEEPAK BISHT,OSMAN SERACEDDIN SESLIOKUYUCU | 979-833731237-8, 979-833731235-4 | / |
| 2 | AI and Digital Nomads Shaping Global Industrial Technology Transitions | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,RAJESH VEMULA, VIKAS KUMAR ,PREETI KUMARI ,RUBEN ANTO M,PATRICIA ORDÓÑEZ DE PABLOS, XI ZHANG,MOHAMMAD NABIL ALMUNAWAR | 979-833730161-7, 979-833730159-4 | / |
| 3 | Brain-Computer Interfaces and Applications in Business | POLAMARASETTY BALA NARENDRA KIRAN,NISHTHA DWIVEDI,RAJESH VEMULA ,MONIKA SHARMA,HAMEED HASSAN KHALAF ,MAKI MAHDI ABDULHASAN,BINAY KUMAR PANDEY, A.SHAJI GEORGE,SAMEER TIWARI | 979-833735124-7, 979-833735122-3 | / |
| 4 | Financial Innovation for Global Sustainability | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,RAJESH VEMULA,ABHISHEK SHARMA,ANKITA SHARMA,MOHAMAD AFJAL,RAMONA | 978-139431168-2, 978-139431165-1 | / |
| 5 | Innovative Trends Shaping Food Marketing and Consumption | POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,MONU SINGH,SHAIK MAHABOOB SYED,SHAIK SAHIDA SAHEB | 9798369384923 | / |
| 6 | The Future of HRM in a World of Persistent Virtual Reality | POLAMARASETTY BALA NARENDRA KIRAN,RAJESH VEMULA,PINNIKA SYAM YADAV,PREETI KUMARI,RAGHVI WAZIR,ABHISHEK SHARMA,DINESH KUMAR | 978-1-83662-111-9 | / |
| 7 | Fostering Economic Diversification and Sustainable Business Through Digital Intelligence | POLAMARASETTY BALA NARENDRA KIRAN,MONU SINGH,RUBEN ANTO M, SHAIKU SHAHIDA SAHEB,PINNIKA SYAM YADAV,ASHOK MALHI,PURVI PUJARI,SHAD AHMAD KHAN,ANUJ KUMAR , ARSHI NAIM | 9798369384923 | / |
| 8 | Advancing Social Equity through accessible Green Innovation | POLAMARASETTY BALA NARENDRA KIRAN,SHAIKU SHAHIDA SAHEB,B. N. ADHITHYA ,P. WILLIAM,PRADEEP VERMA,S. NAGA PADMA | 979-836939473-1, 979-836939471-7 | / |
| 9 | Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development | POLAMARASETTY BALA NARENDRA KIRAN,ANKITA SAXENA,SPHURTI BIRAJDAR,M. VANISREE,PRASHANT KALSHETTI,RAJESH VEMULA,PROF. (DR.) DOROTA JELONEK | 978-1-032-98030-0 | / |
| 10 | International Conference on Computing, Sciences and Communications (ICCSC) | POLAMARASETTY BALA NARENDRA KIRAN,DR. VIRENDER KUMAR DAHIYA,DR. RUBY DAHIYA,RESHABH DEV,DR. ANKITHA SHARMA,ABHISHEK SHARMA,DR PINNIKA SYAM YADAV,DR. SAPNA YADAV | 979-8-3503-0612-5 | / |
| 11 | International Conference on Intelligent Algorithms for Computational Intelligence Systems-2024 | POLAMARASETTY BALA NARENDRA KIRAN,MANAVADARIA M.S.,KUMAR R,DEVI S.P.,PRIYADHARSHINI K.V.,ALLAH KHAN M | 979-8-3503-0612-5 | / |
| 12 | International Conference on Intelligent Algorithms for Computational Intelligence Systems-2024 | POLAMARASETTY BALA NARENDRA KIRAN,AHLAWAT J.,SUNDARESH K.,MURUGAN R.T.,SAWADATKAR S.,MULE A.K. | 979-8-3503-0612-5 | / |
| 13 | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | POLAMARASETTY BALA NARENDRA KIRAN,G MADHUMITA,P. DOLLY DIANA,NEENA PC,SWATI AGGARWAL,AMARJA SATISH NARGUNDE | 979-8-3503-0612-5 | / |
| 14 | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | POLAMARASETTY BALA NARENDRA KIRAN,D. ANITHA KUMARI,IRFAN ABDUL KARIM SHAIKH,S. GANGADHARAN,S. R. RAMYA,AMARJA SATISH NARGUNDE | 979-8-3503-0612-5 | / |
| 15 | Proceedings of 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM) | POLAMARASETTY BALA NARENDRA KIRAN,SHAIKU SHAHIDA SAHEB,B. UDAYA BHASKARA GANESH,N ROOPALATHA,SHAIK MAHABOOB SYED,P. WILLIAM,IEEE | 979-8-3503-0612-5 | / |
| 16 | ICCCIS 2023 Proceedings | POLAMARASETTY BALA NARENDRA KIRAN,DEVADUTTA INDORIA,ANUJ KUMAR,MANJUSHA GOEL,NITIN ARVIND SHELKE,JAGENDRA SINGH,IEEE | 979-8-3503-0612-5 | / |
| 17 | ICCCIS-2023 Proceedings | POLAMARASETTY BALA NARENDRA KIRAN,NANDITA GOYAL,NIDHI SINGHAL,VIBHUTI TYAGI,JAGENDRA SINGH,N.MANIKANDAN,IEEE | 979-8-3503-0612-5 | / |
| 18 | IET Conference Proceedings, 2023 | POLAMARASETTY BALA NARENDRA KIRAN,P. WILLIAM, K. A. OGUDO,O. I. KHALAF,IET | / | |
| 19 | Contemporary Innovations In Engineering And Management | POLAMARASETTY BALA NARENDRA KIRAN,B MOHAN VENKATA RAM,ABHISHEK DASORE,UPENDRA RAJAK,MANOJ PANCHAL,BUKKE KIRAN NAIK,KONIJETI RAMAKRISHNA | / | |
| 20 | Proceedings of the Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS) | POLAMARASETTY BALA NARENDRA KIRAN,P. WILLIAM,GURPREET SINGH CHHABRA,ABHINANDAN KONDEKAR,DR. VISHAL M. TIDAKE,DR. SHRIKAANT KULKARNI,IEEE | 979-8-3503-0612-5 | / |
| 21 | Proceedings of the 8th International Conference on Communication and Electronics Systems (ICCES) | POLAMARASETTY BALA NARENDRA KIRAN,SUGUMAR R,SAUMYA SHARMA,SUMIT KUMAR GUPTA,V SINDHU,ROMALA VIJAYA SRINIVAS | 979-8-3503-0612-5 | / |
| 22 | Proceedings of the 4th International Conference on Intelligent Engineering and Management (ICIEM-2023) | POLAMARASETTY BALA NARENDRA KIRAN,KANUGO SIREESHA,DR SOMASEKHAR DONTHU,DR S KALESHA MASTHAN VALI,DR.S.PUSHPALATHA,PALLA MADHAN | 979-8-3503-0612-5 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Wellbeing within and Wellness around: Deepening Inner Self to Nurture community wellbeing | Conference | Participant) | Mount Carmel College (Autonomous)Bengaluru | 03/12/2025 | |
| 2 | 1st International Conference on Integrating Cognitive Science and Computational Intelligence (ICSCI 2025) | Conference | Shift in Dynamics of Cognitive Al on Consumer Behaviour: A Hybrid Literature Review | Presenter) | Woxsen UniversityHyderabad, India | 24/04/2025 |
| 3 | International conference on Recent Trends in Business, Management, Technology, Banking, Finance & Insurance (ICBMTBFI) | Conference | A Study on enhancing occupational health and Safety standards to promote decent mark and economic growth in MSEs | Presenter) | Jain college of Engineering (JCE)Belagavi | 07/03/2025 |
| 4 | International Conference on Ensuring Excellence at the Workplace for Generation Z | Conference | Unmasking Greenwashing and Building Social trust: Role of social media Influencer | Presenter) | Lovely Professional UniversityPhagwara, Punjab | 31/01/2025 |
| 5 | International Conference on Advance Computing and Ingenious Technology in Engineering Science (ICACITES-24) | Conference | AI-Powered Social Media Marketing: Examining Algorithmic Strategies for Virality and Engagement | Presenter) | Department of Electronics and Communication Engineering at I.T.S Engineering CollegeGreater Noida, Uttar Pradesh. | 19/12/2024 |
| 6 | International Conference on Intelligent Algorithms for Computational Intelligence Systems (IACIS) | Conference | The Effect of Prediction on Employee Engagement, Organizational Commitment and Employee Performance Using Denoised Auto Encoder and SVM Based Model | Presenter) | Navkis College of Engineering, Hassan (NCEH)Hassan | 23/08/2024 |
| 7 | International conference on Intelligent Algorithms for Computational Intelligence Systems (IACIS) | Conference | An Innovative Method for Enterprise Resource Planning (ERP) for business and knowledge management based on Tree MLP Model | Presenter) | Navkis College of Engineering, HassanHassan | 23/08/2024 |
| 8 | "2nd IEEE International Interdisciplinary Humanitarian Conference for Sustainability (UHC-2023) | Conference | Al in the Workforce: Examining the Transformation of Jobs, Skills and Employment Patterns | Presenter) | Sri Venkateshwara College of Engineering, BengaluruBengaluru | 03/11/2023 |
| 9 | 2nd International conference on Augmentated Intelligence and Sustainable systems (ICAISS-2023) | Conference | Edge based computing for Traffic control Management for Distributed Environment Conditions | Presenter) | Care College of Engineering, Trichy, India | 23/08/2023 |
| 10 | 8th International Conference on Communication and Electronics Systems (ICCES-2023) | Conference | Novel Method for Detection of stress in Employees using Hybrid Deep learning Models | Presenter) | PPG Institute of Technology, Coimbatore Coimbatore, India | 01/06/2023 |
| 11 | 4th International Conference on Intelligent Engineering and Management (ICIEM 2023) | Conference | Framework Analysing the Impact of Artificial Intelligence on Human Resource Management using AMO Framework | Presenter) | Amity UniversityLondon | 09/05/2023 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Impact Of Employee Competencies On Employee Productivity And Organizational Efficiency In 5-Star Hotels Of Rajasthan | Ms Himani Arora | Lovely Professional University | Supervisor | Ongoing | July 2019 |
| 2 | Impact of Human Resource Management Practices on Organizational Performance Through the Mediating Role of Employee Engagement: A Study of Select Government Degree Colleges of Kashmir in India | Mr. SHAHZAD AHMAD BHAT | Lovely Professional university | Supervisor | Ongoing | November 2020 |
| 3 | Impact Of Employee Competencies On Employee Productivity And Organizational Efficiency In 5-Star Hotels Of Rajasthan | Ms Himani Arora | Lovely Professional University | Supervisor | Notification Issued | September 2024 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | AI-BASED PITCH MONITORING SYSTEM FOR SUGGESTING DRYING TECHNIQUES AFTER RAIN DELAYS AND PREDICTING DRYING TIME | POLAMARASETTY BALA NARENDRA KIRAN | 12-Oct-2023 |
| 2 | AN ARTIFICIAL INTELLIGENCE (AI) BASED FILM-MAKING MONITORING SYSTEM AND METHOD THEREOF | POLAMARASETTY BALA NARENDRA KIRAN | 24-Aug-2023 |
| 3 | A SYSTEMATIC MODEL FOR ARTIFICIAL INTELLIGENCE BASED ENTREPRENEURIAL DECISION-MAKING | POLAMARASETTY BALA NARENDRA KIRAN | 13-Aug-2023 |
| 4 | ARTIFICIAL INTELLIGENCE BASED APPROACHES FOR FAKE NEWS DETECTION IN SOCIAL MEDIA | POLAMARASETTY BALA NARENDRA KIRAN | 07-Aug-2023 |
| 5 | IMPLEMENTATION OF MACHINE LEARNING APPROACHES FOR PREDICTING JOB SATISFACTION AND EMPLOYEE BEHAVIOR IN AN ORGANISATION | POLAMARASETTY BALA NARENDRA KIRAN | 24-Jul-2023 |
| 6 | THE ROLE OF MACHINE LEARNING IN ASSESSING POTENTIAL AND IDENTIFYING TALENT IN ORGANIZATIONAL | POLAMARASETTY BALA NARENDRA KIRAN | 19-Jul-2023 |
| 7 | DEEP LEARNING-BASED BUDGETING AND FINANCIAL TECHNIQUES USED BY SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) DURING A CRISIS | POLAMARASETTY BALA NARENDRA KIRAN | 14-Jul-2023 |
| 8 | PORTABLE DEVICE FOR LIBRARY BOOKS MANAGEMENT | POLAMARASETTY BALA NARENDRA KIRAN | 04-Jun-2023 |
| 9 | AN ENTREPRENEURIAL MINDSET ASSESSMENT AND DEVELOPMENT TOOL WITH AI-BASED FEEDBACK | POLAMARASETTY BALA NARENDRA KIRAN | 01-May-2023 |
| 10 | SYSTEM AND METHOD FOR MEDIATING EFFECT OF STRESS MANAGEMENT AMONG EMPLOYEES IN INFORMATION TECHNOLOGY SECTOR | POLAMARASETTY BALA NARENDRA KIRAN | 15-Mar-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | EMPLOYEE ENGAGEMENT | POLAMARASETTY BALA NARENDRA KIRAN, | Rashtriya Ispat Nigam Limited (RINL) | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Understanding Gen Z and Classroom Interaction | Centre for Academic and Professional Support (CAPS), | Institutional | Participant | 13/10/2025 |
| 2 | Circular Economy and Product Service Systems | T A PAI MANAGEMENT INSTITUTE, T A PAI MANAGEMENT INSTITUTE | National | Participant | 13/10/2025 |
| 3 | NURTURING FUTURE LEADERSHIP PROGRAMME | Indian Institute of Management, Indian Institute of Management | National | Participant & Presenter | 21/07/2025 |
| 4 | "Case Teaching and Simulation Andragogy" | School of Business and Management , | Institutional | Participant & Presenter | 26/05/2025 |
| 5 | Faculty Development Programme 2025 | Christ University, | Institutional | Participant | 19/05/2025 |
| 6 | "Data-Driven Decisions with Power BI" | Knowledge Accelerators, Coursera | International | Participant | 01/01/2025 |
| 7 | 5-Day FDP on Data Analytics and Visualization | School of Busienss and Management, | Institutional | Participant & Presenter | 02/12/2024 |
| 8 | Advance and Innovative Approaches in Management Education | AICTE Training And Learning (ATAL) Academy, Baba Institute of Technology & Sciences | National | Participant | 05/07/2021 |
| 9 | Team-building and Coordination | AICTE Training And Learning (ATAL) Academy, Baba Institute of Technology & Sciences | National | Participant | 15/02/2021 |
| 10 | Student Centered Teaching Learning Methods & Strategies in Higher Education | AICTE Training And Learning (ATAL) Academy, Chhatrapati Shahu Institute of Business Education | National | Participant | 05/01/2021 |
| 11 | Rural Entrepreneurship | AICTE Training And Learning (ATAL) Academy, Baba Institute of technology and Sciences | National | Participant | 23/11/2020 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | POLAMARASETTY BALA NARENDRA KIRAN | To study the effect of TQM practices on boosting employee performance | - |
| 2 | POLAMARASETTY BALA NARENDRA KIRAN | MEASURING POST ADOPTION BEHAVIOR OF EDTECH USE: AMOUNT, VARIETY AND TYPE OF USE. | - |