Dr BASILEA CATHERINE J
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Social Resposibility...A bird's eye view | Upload | BIANNUAL | 01/07/2017 |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Innovating Paradigms in Management & Entrepreneurship | CONFERENCES | A Study on the Online Behaviour of People With Reference to Personal Branding | PRESENTER) | Aachi Institute of Management and Entrepreneurial DevelopmentChennai | 25/11/2016 |
| 2 | Startups and Post COVID 19 Indian Economy | CONFERENCES | The Start-Up Jeweller: Strategies Employed and Avenues to Combat COVID-19 | PRESENTER) | Department of Management Studies, Manonmaniam Sundaranar University.Tirunelveli | 27/08/2020 |
| 3 | Reinventing Business Practices, Startups and Sustainability | CONFERENCES | A Study on Consumer Preferences of Outlets for Jewellery Buying in Tirunelveli | PRESENTER) | SRM Institute of Science and Technology, ChennaiChennai | 15/07/2021 |
| 4 | Paradigm Shift in Business and Management: Emerging Trends & Competitive Strategies | CONFERENCES | Why do People Wear and Buy Jewellery? An Insight Into Consumers' Motivation | PRESENTER) | Institute of Professional Excellence & Management, Ghaziabad | 26/02/2022 |
| 5 | Metamorphosis of Modern Management and Research | CONFERENCES | Smart Jewelry-The Emerging Glitter in the Jewelry Market | PRESENTER) | Bannari Amman Institute of Technology | 16/02/2024 |
| 6 | Challenges, Prospects & Aftermaths in Business- The Pandemic Phase | CONFERENCES | The Reign of the Yellow Metal: Does Gold Really Hold Supremacy in Fine Jewellery? | PRESENTER) | Vidhya Sagar Women's CollegeChengalpattu | 05/01/2022 |
| 7 | 4th International Conference on Interdisciplinary Research on Technology and Management- 2024 | CONFERENCES | The immortal aura of Au in Indian homes amidst the spike in gold price: An analysis | PRESENTER) | Institute of Engineering and ManagementNIT, Kozhikode | 05/12/2024 |
| 8 | 4th International Conference on Interdisciplinary Research on Technology and Management- 2024 | CONFERENCES | The Pick Of A Jewel Among An Assortment Of Jewels- The Indian Way | PRESENTER) | Institute of Engineering and ManagementNIT, Kozhikode | 05/12/2024 |
| 9 | International Conference on "Emerging trends in Multidisciplinary Research and Technology-ICETMRT-2025" | CONFERENCES | Shifting tastes in Jewellery: A consumer centric Analysis | PRESENTER) | University of Edenberg, Zambia and Vivekananda College, KanyakumariVivekananda College, Kanyakumari, Tamilnadu. | 16/08/2025 |
| 10 | International Conference on "Emerging trends in Multidisciplinary Research and Technology-ICETMRT-2025" | CONFERENCES | A study on consumer behaviour towards soy-based products | PRESENTER) | University of Edenberg, Zambia and Vivekananda College, KanyakumariVivekananda College, Kanyakumari, Tamilnadu. | 16/08/2025 |
| 11 | A state level Webinar | SEMINARS | Marketing to Gen Z: Trends, Challenges & Strategies | KEYNOTE_SPEAKER) | D K M college for Women (Autonomous), Vellore.Online | 11/09/2025 |
| 12 | Multidisciplinary Research perspective of Technology driven Inclusive Education | CONFERENCES | Carots, colors and occasions:An analysis of people's pick in fine jewellery | PRESENTER) | Arunachala College of Engineering for WomenVellichanthai, Kanyakumari District | 20/11/2025 |
| 13 | Multidisciplinary Research perspective of Technology driven Inclusive Education | CONFERENCES | Gifting in gold: A study on people?s choice in gifting | PRESENTER) | Arunachala College of Engineering for WomenVellichanthai, Kanyakumari District | 20/11/2025 |
| 14 | Multidisciplinary Research perspective of Technology driven Inclusive Education | CONFERENCES | Magnetic forces for a jewellery store: An analysis of consumers' choice | PRESENTER) | Arunachala College of Engineering for WomenVellichanthai, Kanyakumari District | 20/11/2025 |
| 15 | International Conference on People, Planet & Profit: The New Paradigm of Sustainable Commerce | CONFERENCES | International Conference on People, Planet & Profit: The New Paradigm of Sustainable Commerce | COLLABORATION_WITH_UG_PG_STUDENTS) | Mount Carmel College, BangaloreBangalore | 12/03/2026 |
| 16 | International Conference on People, Planet & Profit: The New Paradigm of Sustainable Commerce Paper title: Eco-friendly Last mile Solutions: A study of Green Consumer Behavior toward UAV delivery | CONFERENCES | International Conference on People, Planet & Profit: The New Paradigm of Sustainable Commerce Paper title: Eco-friendly Last mile Solutions: A study of Green Consumer Behavior toward UAV delivery | COLLABORATION_WITH_UG_PG_STUDENTS) | Mount Carmel College, BangaloreBangalore | 12/03/2026 |
| 17 | International Conference on People, Planet & People: The new Paradigm of Sustainable Commerce - Paper Title: Going Local, Thinking Green: Staycations and the Evolution of Sustainable Consumer Choices | CONFERENCES | International Conference on People, Planet & People: The new Paradigm of Sustainable Commerce - Paper Title: Going Local, Thinking Green: Staycations and the Evolution of Sustainable Consumer Choices | COLLABORATION_WITH_UG_PG_STUDENTS) | Mount Carmel College, BangaloreBangalore | 12/03/2026 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Market Research and Consumer Behavior | Coursera, IE Business School | International | Participant | 29/09/2025 |
| 2 | Questionnaire Design, Model Development, and Choosing the Right Statistical Test | Academic Insight of Research Studies , | National | Participant | 09/08/2025 |
| 3 | Webinar on Case Writing | CHRIST University, Bengaluru, | International | Participant | 07/08/2025 |
| 4 | Case teaching and simulation Andragogy | Center for Case Research and Develeopment and SBM, | Institutional | Participant | 26/05/2025 |
| 5 | Faculty Development Programme 2025 | Christ Univeristy, Bengaluru, | Institutional | Participant | 19/05/2025 |
| 6 | Foundations of Digital Marketing and E-commerce | Google, Coursera | International | Participant | 27/06/2024 |
| 7 | Artificial Intelligence in Marketing | University of Virginia, Coursera | International | Participant | 27/06/2024 |
| 8 | International Business | NPTEL-AICTE , Bannari Amman Institute of Technology | National | Participant | 01/01/2024 |
| 9 | Visual Analytics using Tableau | Bannari Amman Institute of Technology, Bannari Amman Institute of Technology | Regional | Participant | 12/08/2023 |
| 10 | Experential learning through Outbound training and Gamification | Bannari Amman Institute of Technology, Bannari Amman Institute of Technology | Regional | Participant | 21/07/2023 |
| 11 | Beyond Syllabus | St Johns College, Palayamkottai, St Johns College, Palayamkottai | Regional | Organiser & Participant | 17/10/2022 |
| 12 | Academic Writing: Ethical Issues | Global Institute of Statistical Solutions (GISS), CSI Jayaraj Annapackiam College, Nallur | International | Participant | 05/08/2021 |
| 13 | E-Content for Effective Teaching | Rani Anna Government College for Women, Tirunelveli, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 13/07/2021 |
| 14 | Data Analysis Using Business Excel | Global Institute of Statistical Solutions (GISS), CSI Jayaraj Annapackiam College, Nallur | International | Participant | 26/06/2021 |
| 15 | Tips and Techniques of Writing Various Parts of a Research Paper | Soka Ikeda College of Arts and Science for Women, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 07/06/2021 |
| 16 | Train the Trainer Program on Entrepreneurship | DOMS, Manonmaniam Sundaranar Univerisity, Tirunelveli, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 05/02/2021 |
| 17 | Teaching in Globally connected World | Nallamuthu Gounder Mahalingam College, Pollachi, CSI Jayaraj Annapackiam College, Nallur | International | Participant | 18/05/2020 |
| 18 | Concept Development and Model building for Social Sciences | Bharathiyar University Arts and Science college, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 12/05/2020 |
| 19 | MOODLE Learning Management System | V.P Institute of Management Studies & Research,Sangli, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 12/05/2020 |
| 20 | How to write effective case study? | ATMIYA UNIVERISTY, CSI Jayaraj Annapackiam College, Nallur | International | Participant | 02/05/2020 |
| 21 | E-learning Resource & Teaching Methodology in Education & Research Development | Sri Sai Ram Engineering College, Chennai, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 27/04/2020 |
| 22 | Fine Tuning Research Planning Using Elsevier Tools: Science Direct, Scopus and Mendeley | K J Somaiya College of Science and Commerce, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 25/04/2020 |
| 23 | Engendering the next generation Educators | Nehru Arts and Science College, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 23/04/2020 |
| 24 | Virtual Teaching | Coimbatore Institute of Technology, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 20/04/2020 |
| 25 | Self-Development | Sri Sarada Niketan College of Science for Women, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 20/04/2020 |
| 26 | Enhancing Soft skills and Personality | NPTEL-AICTE , CSI Jayaraj Annapackiam College, Nallur | National | Participant | 01/02/2020 |
| 27 | Enhancing soft skills and Personality | NPTEL-AICTE Faculty Development Programme, CSI Jayaraj Annapackiam College, Nallur | National | Participant | 01/02/2020 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Certificate of Recognition | For excellence in the ACTIVE exam | Birla Sun Life Insurance | 10 January 2006 |
| 2 | Certificate of Honour | Contribution to the Champion's Trophy | Axis Bank | 14 March 2008 |
| 3 | Certificate of Appreciation | For translating the course Design Thinking- A Primer in to the regional language | NPTEL Swayam | 09 January 2021 |