Dr ROOPA M B
MFAM, PhD
ASSISTANT PROFESSOR
MFAM, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | An Examination of the Challenges Associated with Applying Artificial Intelligence Techniques to Specific Management Problems | Nanotechnology Perceptions / 20 / S5 / 491 - 498 | 1660-6795 | 12-Jul-2024 |
| 2 | Green Bonds And Sustainable Finance: Assessing The Financial And Environmental Impact Of Green Investments | Library Progress International / 44 / 3 / 640 - 644 | 09701052 | 03-Sep-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Anticipating Future business trends : Navigating Artificial Intelligence Innovations | ROOPA M B,ESHWARI, B, MATHEW, G.A, MATHEWS, S.B., PHILIP, B, SEBASTIAN, R.T., STUDIES IN SYSTEMS, DECISION AND CONTROL | 978-3-031-63569-4 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Recent Trends in Commerce, Management Science and Engineering | CONFERENCES | Growth of AI in Business | PRESENTER) | Maharani CLuster University, Bangalore & India & RSP Conference Hub, Coimbatore , TamilnaduMaharani Cluster University, Banaglore | 25/11/2023 |
| 2 | Two Days International Conference on Artifical Intelligence towards Fostering Sustainable Development in Business | CONFERENCES | A Study on Investor Behavior in Indian Stock Market with Special Reference to Particular events | PRESENTER) | Jain UniversityJain University. Bengaluru | 08/12/2023 |
| 3 | A Two day National Conference on NEP Readiness - Scope & Challenges for Transforming Higher Education | CONFERENCES | PARTICIPANT) | CESS, NAAC, KSHEC, AIU, RIMBengaluru | 29/09/2022 | |
| 4 | Emerging Research in Management & Applications -2022 | CONFERENCES | A Study on Influence of Fundamental Factors on Stock with Special Reference to Yuken India Private Limited | PRESENTER) | NITTE Meenakshi Institute of TechnologyBengaluru | 25/11/2022 |
| 5 | International Conference on Cross Cultural Management in Global Business | CONFERENCES | Cross Culture Management in Global Business : Challenges and Strategies | PRESENTER) | ABBSBangalore | 27/12/2013 |
| 6 | International Conference on Sustaining a Competitive Edge in the Changing Global Scenario : Challenges, Practices and Innovations | CONFERENCES | Determinants of Financial Performance of Life Insurance Companies in India - An Empirical Study | PRESENTER) | Bengaluru | 06/02/2018 |
| 7 | First Conference on 'Emerging Issues in Commerce and Management | CONFERENCES | A Study on Effectiveness of Green Banking on Public and Private banks in India | PRESENTER) | Central University of RajasthanRajasthan | 28/11/2013 |
| 8 | International Conference on Managing Business Competitiveness through Technology, Innovation and Big Data | CONFERENCES | A Study on Information Technology and Insurance Penetration | PRESENTER) | ABBSBengaluru | 17/12/2015 |
| 9 | National Conference on Redefining Management Practices and Marketing in Medern Age | CONFERENCES | A study on Effective of Budgetary Control in the organization | PRESENTER) | S.P.D.M. ARTS, S.B.B. & S.H.D. Commerce AND S.M.A. Science CollegeShirpur District, Dhule (M.S.) | 05/01/2014 |
| 10 | International Conference on Competency Building Strategies in Business and Technology for Sustainable Development | CONFERENCES | Investment Portfolio of Life Insurance Companies in India | PRESENTER) | ABBSBengaluru | 19/02/2016 |
| 11 | National Level Seminar On Impact of Globalization on Indian Service Sector | CONFERENCES | Health Microinsurance - Challenges & Strategies | PRESENTER) | Lal Bahadur Shastri Govt. First Grade CollegeBengaluru | 19/03/2012 |
| 12 | International Conference on Responsible Business and Sustainable Development (ICRBSD)-2017 | CONFERENCES | A Study on Relationship between Corporate Social Relationship and Financial Performance | PRESENTER) | CMR UniversityBengaluru | 27/11/2017 |
| 13 | International Conference on Business Dynamics and Sustainable Development | CONFERENCES | Social Media Influence on Purchase Decision of Millennials towards Fashion Apparels - A study with reference to Bangaluru Urban | PRESENTER) | St Joseph's universityBengaluru | 05/01/2023 |
| 14 | 2nd International Conference on Economics, Business and Sustainability (ICEBS 2024) | CONFERENCES | Strategizing Talent Acquisition for Fostering Future Workforce Success: Addressing Millennial Turnover and Hiring Challenges in a Rapidly Evolving Business Landscape | PRESENTER) | Kristu Jayanti College (Autonomous)Bangalore | 18/01/2024 |
| 15 | International Conference on Emerging Trends in Social, Business and Management Science Research | CONFERENCES | Drivers of Employee Engagement - A Study with Reference to Health Insurance Company | PRESENTER) | Vellore Institute of Technology | 15/06/2018 |
| 16 | International Conference on Fostering Global perspectives:Entrepreneurship, Inclusion and Innovation for sustainable Futures | CONFERENCES | Role of MSMEs in fostering innovation and advancing Sustainable Development Goals | PRESENTER) | DME, University of Buraimi, Vivekananda College | 12/02/2025 |
| 17 | International Conference on Fostering Global perspectives:Entrepreneurship, Inclusion and Innovation for sustainable Futures | CONFERENCES | Impact of Digital payments on Sustainable Economic development of India | PRESENTER) | DME, University of Buraimi, Vivekananda College | 12/02/2025 |
| 18 | Two-Day International Conference DMCMICS 2025 | CONFERENCES | Artificial Intelligence Applications in Financial Management and Risk Forecasting | PRESENTER) | Anjuman Institute of Technology and ManagementBhatkal, Karnataka, India | 03/06/2025 |
| 19 | 3rd International Conference on Advancement in Science, Engineering & Management (3rd ICSEM 2026) | CONFERENCES | Impact of Goods and Services Tax (GST) on Stock Price Performance of FMCG Companies in India: Empirical Study Using the Nifty FMCG Index An | PRESENTER) | Vidya Vihar Institute of Technology, Purnea, BiharBihar | 30/01/2026 |
| 20 | 3rd International Conference on Advancement in Science, Engineering & Management (3rd ICSEM 2026) | CONFERENCES | An Empirical Analysis of the Impact of Foreign Exchange Reserves on Stock Market Performance in India | PRESENTER) | Vidya Vihar Institute of Technology, Purnea, BiharBihar | 30/01/2026 |
| 21 | NATIONAL CONFERENCE ON “ARTIFICIAL INTELLIGENCE - INTERVENTION AND IMPACTS ON BUSINESS AND SOCIETY" | CONFERENCES | Leveraging AI for Enhanced ESG Investment Strategy: A global perspective | PRESENTER) | ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCHBangalore | 17/10/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital Pedagogy on "Empowering Teachers with ICT Tools and enhancing learning outcomes" | Awareness Program | 25/08/2025 | SB College of Management studies, Yehamka, Bangalore |
| 2 | Awareness and A talk on Financial Literacy and Insurance Scheme for rural women | Orientation and A talk on Financial Literarcy and Insurance Scheme for rural Women | 28/07/2025 | Hurulichikalli Village Panchayat, Hesaghatta, Bangalore -560088 |
| 3 | orientation and A talk on Financial Literacy and women well being | orientation and A talk on Financial Literacy and women well being | 19/07/2025 | Kasaghattapur Village Panchayat, Hesaraghatta, Bangalore -560088 |
| 4 | Session on Problem Solving and Critical Thinking | Session on Problem Solving and Critical Thinking | 18/06/2025 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A study on Impact of online Recruitment Techniques on Recruitment Effective - A job seekers Perspective Acroos Bangalore city | Reshma Vijay | SUPERVISOR | Awarded | July 2022 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Analysis of how Recruitment process conducting in Insurance Company | ROOPA M B | 22-Mar-2024 |
| 2 | AI Computer based Device for Business Risk Assessment | DEEPA S, ROOPA M B | 09-Oct-2024 |
| 3 | Industrial Financial Management Computer Digital System | LAKSHMI S R, MANASA NAGARAJA, ROOPA M B | 10-Aug-2024 |
| 4 | Smart Data Processing Device for Human Resource Management | DEEPA S, JIGAR RUPANI, ROOPA M B | 20-Aug-2025 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Awareness and Accessibility of Health micro- insurance among BPL card holders in Bangalore rural district: Evaluating effective strategies and impact | ROOPA M B,DIVYA SHREE V,RAJVEER SAMUEL RAWLIN,VELAGA SRI SAI | Internal | |
| 2 | Digital Empowerment and Economic Inclusion: Assessing the Impact of Digital Literacy Programs on Rural Women in Bangalore District” | ROOPA M B,MALLIKA B K,RASHMI B H | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Cyber Security Program | Christ University, | Institutional | Participant | 03/11/2025 |
| 2 | Assurance of Learning Seminar | AACSB International, AACSB International | International | Participant | 01/09/2025 |
| 3 | CT Tools Used in Teaching and Learning Pedagogy | SB College of Management Studies, | Institutional | Invited Resource Person/Trainer | 25/08/2025 |
| 4 | "How to write a Good Research Paper" | Gomsguru Academy, Gomsguru Academy | National | Participant | 10/08/2025 |
| 5 | "Bloomberg Terminal: Gateway to Global Finance and Financial Data" | Christ University, | Institutional | Participant | 09/08/2025 |
| 6 | Mastering the Art of Creating Online Course | Centre for Digital Learning, Christ University, | Institutional | Participant | 16/06/2025 |
| 7 | RESEARCH SKILLS & QUALITY PUBLICATION | SWASTHIK CONSULTING SERVICES, BANGALORE, SWASTHIK CONSULTING SERVICES | Regional | Participant | 26/05/2025 |
| 8 | "Case Teaching and Simulation Andragogy" | Christ University, | Institutional | Participant | 26/05/2025 |
| 9 | Faculty Development Programme 2025 | HRDC, Christ University, | Institutional | Participant | 19/05/2025 |
| 10 | Stock Valuation with Dividend Discount Model | Coursera, Coursera | International | Participant | 19/02/2025 |
| 11 | Business Analysis & Process Management | Coursera, Coursera | International | Participant | 19/02/2025 |
| 12 | ChatGPT for Beginners: Save time with Microsoft Excel | Coursera, Coursera | International | Participant | 19/02/2025 |
| 13 | Introduction to Project Management | Coursera, Coursera | International | Participant | 19/02/2025 |
| 14 | LinkedIn Optimisation | Christ University, | Institutional | Participant | 07/02/2025 |
| 15 | Investment Risk Management | Coursera, Coursera | International | Participant | 17/01/2025 |
| 16 | Skill Training on Google Slide and CU presentation template | Christ University, | Institutional | Participant | 25/09/2024 |
| 17 | Skill Training on Google site Management & Applications | Christ University, | Institutional | Participant | 07/03/2024 |
| 18 | Faculty Orientation Program | Christ University, | Institutional | Participant | 26/02/2024 |
| 19 | Training on Mail Merge and Batch of Document Processing | Christ University, | Institutional | Participant | 21/12/2023 |
| 20 | Faculty Induction Program | Christ University, | Institutional | Participant | 15/12/2023 |
| 21 | Investment Management | IIT, Kanpur, Cambridge Institute of Tecnology | National | Participant | 20/02/2023 |
| 22 | Google Drive Advanced Tips and Tricks | Linkedin Learning, | International | Participant | 02/08/2020 |
| 23 | Flipping the Classroom | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 24 | Articulate Storyline 360: Increasing Learner Engagement | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 25 | Teaching Techniques: Blended Learning | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 26 | Learning Graphic Design: Presentations | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 27 | Excel Essential Training (Office 365) | Linkedin Learning, | International | Participant | 02/08/2020 |
| 28 | Word 2016 Essential Training | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 29 | PowerPoint Essential Training (Office 365) | Linkedin Learning, Cambridge Institute of Tecnology | International | Participant | 02/08/2020 |
| 30 | Global Case Study Challenges 2020 | Global Case Study Challenges, Cambridge Institute of Tecnology | International | Invited Resource Person/Trainer | 15/06/2020 |
| 31 | Online Refresher Course in Management | AICTE, | National | Participant | 01/09/2019 |
| 32 | ALIGNING CULTURE TO OUTCOME | CMR universsity , CMR University | Institutional | Participant | 20/08/2018 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | ROOPA M B,,DEEPA S | Data Visualization Development | PRIVATE_CONSULTANCY |