Dr DAVID WINSTER PRAVEENRAJ D
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering / / / 3870 - 3877 2278-3075 30-Sep-2019
2 Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis Revista Geintec-Gestao Inovacao E Tecnologias / / / - 2237-0722 02-Jun-2021
3 A Study on Customer Delight in Banking Revista Geintec-Gestao Inovacao E Tecnologias / / / - 2237-0722 07-Jun-2021
4 Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology / / / - 1817-3195 30-Jun-2014
5 Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 2267-1242 31-Mar-2023
6 Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242 31-Mar-2023
7 Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review / 20 / / 477 - 491 2525-3654 25-Apr-2023
8 Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science / / / - 2662-995X 31-Jul-2023
9 Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences / / / - 2267-1242 10-Sep-2023
10 Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences / / / - 2267-1242 10-Sep-2023
11 Generalized p-Transmuted Neutrosophic Distributions: Theory and its Applications International Journal of Neutrosophic Science / 24 / 3 / 201 - 219 2692-6148 14-May-2024
12 Blockchain-service quality-service value model to tourism experience AIP Conference Proceedings / 2971 / 1 / - 0094-243X 05-Jun-2024
13 Machine Learning Integration for Enhanced Solar Power Generation Forecasting E3S Web of Conferences / / / - 2555-0403 21-Jun-2024
14 Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender Pacific Business Review (International) / 17 / 1 / - 0974-438X 30-Jul-2024
15 Artificial Intelligence Applications in Modern Library Services Library Progress International / 45 / 1 / 1 - 11 0970-1052 01-Aug-2024
16 Management and Sales Forecasting of an E-commerce Information System Using Data Mining and Convolutional Neural Networks Indian Journal of Information Sources and Services / / / - 2231-6094 30-Jun-2024
17 Study of Innovative Packaging Designs that Create a Long-Lasting Impression on the Consumers Mind Pacific Business Review International / 17 / 2 / - 0974-438X 05-Aug-2024
18 Factor Influencing Consumers' Behavioural Intention towards the Adoption of Mobile Payment in Saudi Arabia Pacific Business Review International / 17 / 2 / - 0974-438X 05-Aug-2024
19 Can the Socially Responsible Investing (SRI) Index Perform Better than Market Funds? Evidence from the Indian Stock Market Pacific Business Review International / 16 / 12 / - 0974-438X 01-Jun-2024
20 Using a Structural Equation Modelling Approach to Figure out How Personality Types Affect Happiness at Work Pacific Business Review International / / / 157 - 172 0974-438X 25-Jan-2025
21 A Systematic Research Review And Meta-Analysis Of Environmental Sciences And Management Models Acta Innovations / 55 / -- / 49 - 58 2300-5599 01-Feb-2025
22 Analysis, Assessment, And Management Of Environmental Air Pollution Using Environmental Engineering In Developing Countries Acta Innovations / 54 / -- / 12 - 21 2300-5599 27-Nov-2024
23 Gamification Analytics for Enhancing Engagement in Digital Repositories Indian Journal of Information Sources and Services / 15 / 3 / 248 - 256 2231-6094 30-Sep-2025
24 Enhancing Personalization in Search Engines Through Behavioral Profiling Indian Journal of Information Sources and Services / 15 / 4 / 192 - 200 2231-6094 (P) 15-Dec-2025
25 IoT Behavioural Analytics for Retail Engagement International Academic Journal of Science and Engineering / 12 / 4 / 166 - 175 2454-3896 30-Dec-2025
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Global Perspectives on Social Media Usage Within Governments HARIHARAN R,ASHOK J, DAVID WINSTER PRAVEENRAJ D, SUDHA E,VEDAPRADHA R 9781668474501 /
2 Global Perspectives on Social Media Usage Within Governments SUDHA E,ASHOK J, DAVID WINSTER PRAVEENRAJ D, HARIHARAN R,CHANDAN CHAVADI, DHANABALAN THANGAM 9781668474501 /
3 Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach DAVID WINSTER PRAVEENRAJ D,DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA 9781032601038 /
4 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 DAVID WINSTER PRAVEENRAJ D,LAKSHMI S R, MANASA NAGARAJA,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS 979-835039324-8 /
5 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023Dubai DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR , SUBRAMANI K,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS 979-835039324-8 /
6 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY, MELVIN VICTOR ,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS 979-835039324-8 /
7 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 DAVID WINSTER PRAVEENRAJ D,HUSSEIN, LAITH, KRISHNARAJ V, MARGRAT SIMI, TOMAR R, VIMALA M 979-835030541-8 /
8 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 DAVID WINSTER PRAVEENRAJ D,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS, JASIM L.H, KAVITHA P, SANKAR GANESH S, SRIDHARAN M, STANLEY VINCENT G 979-835030541-8 /
9 AIP Conference Proceedings DAVID WINSTER PRAVEENRAJ D,MANOHARAN, GEETHA, PURUSHOTTAMASHTIKAR, SUNITHA, RAMAKRISHNAN, SHEEJA, REDDY I.R., MAHENDER K., SELVARAJ, FRANKLINJOHN, VELUTHAKKAL, JAYASHREE /
10 International Conference on Research in Sciences, Engineering, and Technology, ICRSET 2022 DAVID WINSTER PRAVEENRAJ D,HARIHARAN R, SHARATH AMBROSE, SUDHA E,RADHAKRISHNA, VEDAPRADHA /
11 E3S Web of Conferences DAVID WINSTER PRAVEENRAJ D,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. /
12 E3S Web of Conferences DAVID WINSTER PRAVEENRAJ D,MADESWARAN A,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. /
13 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024 DAVID WINSTER PRAVEENRAJ D,IEEE 979-835036016-5 /
14 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024 DAVID WINSTER PRAVEENRAJ D,PRIYADHARSINI, NEHA, SENTHURYA, ARUN KUMAR, REDDY 979-835036016-5 /
15 Combating Evolving Threats: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions DHANALAKSHMI K,BARANIDHARAN, DAVID WINSTER PRAVEENRAJ D,MUHAMMAD IBRAHIM KHAN (IQRA UNIVERSITY, PAKISTAN), RAJ KUMAR 9798369370414 /
16 Impact of AI and the Evolution of Future Ghost Kitchens BARANIDHARAN,CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, JOJI CHANDRAN O, RAHUL R KURUP, SANDHYA D,KULDEEP SINGH (AMITY UNIVERSITY, HARYANA, INDIA) 979-833730434-2, 979-833730432-8 /
17 Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions BARANIDHARAN,DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K,MUHAMMAD IBRAHIM KHAN (IQRA UNIVERSITY, PAKISTAN), RAJKUMAR R 979-836937043-8, 979-836937041-4 /
18 3rd International Conference on Advances in Computing, Communication and Materials, ICACCM 2024 DAVID WINSTER PRAVEENRAJ D,CHIPPY MOHAN,DEVI S., JAIN, SACHINDRA KUMAR, JOSHI T., SEMWAL S., SHNAIN, AMMAR HAMEED 979-835036797-3 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 ICSSR Sponsored Two Day National Seminar SEMINARS Impact of Welfare Measures on Employees' Performance and Employer Retention Practices in FMCG Company PRESENTER) Jamal Mohammad CollegeThiruchirapalli 12/10/2022
2 ICSSR Sponsored Two Day National Seminar SEMINARS A Study on Online Purchase Behaviour in Purchase of T-Shirts through E-Commerce Platforms PRESENTER) Jamal Mohamed CollegeThiruchirapalli 12/10/2022
3 International Conference on "Emerging Challenges of Green Business in Environment Sustainability" CONFERENCES Measuring Customer Advocacy for T Shirts in E-Commerce Platforms through Sentiment Analysis PRESENTER) Auxilium CollegeVellore 04/02/2023
4 International Conference on Sustainable and Innovative Business Practices CONFERENCES PARTICIPANT) Lexicon Management Institute of Leadership and ExcellencePune 24/09/2022
5 Virtual International Colloquium on Business Management and Social Innovation CONFERENCES Consumer Purchase Behaviour in Purchase of Green Products PRESENTER) AJK College of Arts and ScienceCoimbatore 28/06/2021
6 Virtual International Colloquium on Business Management and Social Innovation CONFERENCES A study on Customer Satisfaction towards LG Electronic Products PRESENTER) AJK College of Arts and ScienceCoimbatore 28/06/2021
7 Virtual International Colloquium on Business Management and Social Innovation CONFERENCES Assessing the Level of Service Quality provided by Hotels PRESENTER) AJK College of Arts and ScienceCoimbatore 28/06/2021
8 Virtual International Colloquium on Business Management and Social Innovation CONFERENCES Social Media As A Channel Of Marketing Communications PRESENTER) AJK College of Arts and ScienceCoimbatore 28/06/2021
9 Virtual National Conference On Metamorphosis of Modern Management and Research CONFERENCES A study on the impact of change management on organizational culture PRESENTER) Bannari Amman Institute of TechnologySathyamangalam 12/03/2021
10 Virtual National Conference On Metamorphosis of Modern Management and Research CONFERENCES A study on the impact of employee well being in workplace happiness PRESENTER) Bannari Amman Institute of TechnologySathyamangalam 12/03/2021
11 Virtual National Conference On Metamorphosis of Modern Management and Research CONFERENCES Femvertising PRESENTER) Bannari Amman Institute of TechnologySathyamangalam 12/03/2021
12 Virtual National Conference On Metamorphosis of Modern Management and Research CONFERENCES Analysis of retail merchandising process to formulate a strategic plan and streamline the process PRESENTER) Bannari Amman Institute of TechnologySathyamangalam 12/03/2021
13 International E-Conference on Current Trends in Multidisciplinary Research CONFERENCES Viewer?s Emotional Affinity Towards Sports ? Sentiment Analysis For Tweets On Teams In Indian Premier League PRESENTER) Indian Academicians and Researchers AssociationDelhi 01/08/2021
14 ICSSR Sponsored National Conference on ?Industry 4.0: Recent Perspectives and Future Trends? CONFERENCES A Study On Employee Retention Practices At Textile Industries In Tamilnadu PRESENTER) Kongu Engineering College, PerunduraiPerundurai 30/07/2021
15 International E-Conference on Current Trends in Multidisciplinary Research CONFERENCES Influence Of Emotional And Spiritual Intelligence On Workplace Effectiveness Of Employees PRESENTER) Indian Academicians and Researchers AssociationDelhi 01/08/2021
16 International E-Conference on Current Trends in Multidisciplinary Research CONFERENCES Impact Of Brand Equity On Market Performance In Fmcg Industry By Analyzing The Effects Of Innovation Marketing PRESENTER) Indian Academicians and Researchers AssociationDelhi 01/08/2021
17 I N T E R N A T I O N A L C O N F E R E N C E O N Innovative Trends And Challenges In Multidisciplinary Research CONFERENCES Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis PRESENTER) ICIMR 21 - Organizing CommitteeSathyamangalam, TamilNadu, India 04/10/2021
18 Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era CONFERENCES A study on level and influencing factors of satisfaction among users of motorcycles by Hero Motocorp PRESENTER) KIET Group of InstitutionsGhaziabad 06/08/2021
19 Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era CONFERENCES Effect of Rewards and Recognition in motiving employees of a large scale garment manufacturer PRESENTER) KIET Group of InstitutionsGhaziabad 06/08/2021
20 International conference on "Rethinking Commerce, Management, and Tourism - Post- Covid New Normal" CONFERENCES PANELIST) Garden City UniversityBangalore 14/03/2023
21 ICSSR sponsored Two Days National Seminar on Nourishing Indian Economy through Banking Sector SEMINARS Flywheel Marketing - A new gen way of Marketing PRESENTER) Dr Zakir Husain CollegeIlayangudi 01/03/2023
22 National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective SEMINARS Digital Media Outreach and Engagement in the Education Sector including use of Social Media PRESENTER) NGM CollegePollachi 08/02/2023
23 National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective SEMINARS Upholding PERMA Philosophy and its impact on Emergency Saving Behaviour PRESENTER) NGM CollegePollachi 08/02/2023
24 International Conference on Sustainable Developmental Goals and Business CONFERENCES Analytics in Supply Chain Marketing PRESENTER) Hindusthan College of Engineering and TechnologyCoimbatore 30/03/2023
25 International Conference on Sustainable Developmental Goals and Business CONFERENCES Insights into Performance Marketing PRESENTER) Hindusthan College of Engineering and TechnologyCoimbatore 30/03/2023
26 International Conference on Artificial Intelligence and its Applications CONFERENCES IoT driven dynamic behaviour intervention model for sustainable hygiene practices - Insights from household water consumption PRESENTER) DY Patil UniversityDY Patil University 18/12/2023
27 International Conference on Exploring Media Law and Ai in the post truth era, an evolving ecosystem CONFERENCES Adoption of Blockchain Technology in Indian Banking Sector PRESENTER) Woxsen UniversityHyderabad 12/03/2024
28 International Conference on Revamping Future Skills Terrain: Building workd 5.0 CONFERENCES PARTICIPANT) Seshadripuram College , BengaluruBengaluru (Online) 28/05/2024
29 Two Day Virtual Multidisciplinary International Conference on "Revamping the Future Skills Terrain: Building World 5.0" CONFERENCES PARTICIPANT) Seshadripuram CollegeBengaluru 28/05/2024
30 International Conference on Sustainable Innovation in Business: Integrating Academia, Industry and AI for future resilience CONFERENCES NEURODIVERSITY INCLUSION: EXAMINING AWARENESS, HR INCLUSIVE PRACTICES, NEUROLEADERSHIP AND BARRIERS IN INDIAN PRESENTER) Jain (Deemed to be University)BENGALURU 27/02/2026
31 8TH INTERNATIONAL CONFERENCE ON EMERGING BUSINESS MODELS CONFERENCES 8TH INTERNATIONAL CONFERENCE ON EMERGING BUSINESS MODELS CHAIR) VIGNANA JYOTHI INSTITUTE OF MANAGEMENT, HYDERABAD 31/03/2026
32 INTERNATIONAL CONFERENCE 2026 on Navigating The Intelligence Enterprise - AI Strategies for Modern Management & Business Transformation CONFERENCES Statistical Evidence of AI Impact on Operational Efficiency and Cost Optimization PRESENTER) hINDUSTHAN COLLEGE OF ENGINEERING AND TECHNOLOGY Coimbatore 19/02/2026
33 INTERNATIONAL CONFERENCE 2026 on Navigating The Intelligence Enterprise - AI Strategies for Modern Management & Business Transformation CONFERENCES Quantitative Trends in AI Adoption and Performance Metrics in Global Enterprises PRESENTER) Hindusthan College of Engineering and TechnologyCoimbatore 19/02/2026
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Leveraging Artificial Intelligence and Machine Learning for enhanced customer complaint resolution and retention in the retail industry Venkatagiri Dittakavi Christ University RAC_DC Ongoing
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 Device for management of Hotel Room Allocation AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MERCY TOM, PRADEEP KUMAR S V , PRIYA VINOD, SANDHYA D, SHARON SOPHIA J 23-Feb-2024
2 School information management device CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D 19-Mar-2024
3 Logistics Tracking Device DAVID WINSTER PRAVEENRAJ D, DIVYA SHREE V, HARIHARAN R, MADESWARAN A, SUBRAMANI K, SUDHA E 31-Jan-2024
4 Computing device for Human Resource Management and Work Allocation AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MERCY TOM, PRADEEP KUMAR S V , RAJATH B S, SANDHYA D, SHASHIDHAR YADAV J 08-Aug-2024
5 Computing device for work allocation in exam office to assort invigilation duties AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, GARIKIPARTHI NAGA PHANI VEERABHADRA BABU, JOJI CHANDRAN O, PRADEEP KUMAR S V , RAHUL R KURUP, SANDHYA D 21-Nov-2024
6 College Admission Management Device AJAY JOSE, AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MALLIKA B K, MERCY TOM, PRADEEP KUMAR S V , SANDHYA D 17-May-2024
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Introduction to Artificial Intelligence (AI) Coursera,  Participant 27/07/2024
2 Workshop on AI Assisted Literature Review MTC Global , MTC Global National Participant 22/05/2024
3 Mastering Innovative Online Course Development Centre for Digital Learning,  Institutional Participant 11/03/2024
4 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 05/03/2024
5 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Participant 05/03/2024
6 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 01/03/2024
7 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 28/02/2024
8 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 23/02/2024
9 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 23/02/2024
10 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University,  Institutional Invited Resource Person/Trainer 22/02/2024
11 DST Sponsored Technology Based Entrepreneurship Development Program ?Biomedical Equipment Hindustan Institute of Engineering and Technology,  National Invited Resource Person/Trainer 04/02/2024
12 Empowering Education with AI based Learning Concept for Global Competence Holy Cross College - Trichy,  International Participant 29/01/2024
13 Mastering Innovative Online Course Development Centre for Digital Learning,  Institutional Participant 08/01/2024
14 FDP on "Secure the Future- Ideas to IP for Business Value" School of Business and Management - BYC,  Institutional Organiser & Participant 25/08/2023
15 One Day National Workshop on CHATGPT in Higher Education and Research Hi Learn Edutech Institute, Hi Learn Edutech Institute National Participant 27/07/2023
16 FDP on "Looking Forward for Enlightened Higher Education" Hindusthan College of Arts and Science, Hindusthan College of Arts and Science National Participant 15/02/2023
17 Curriculum Design and Revision with specific focus on OBE Staff Development College,  Institutional Participant 05/12/2022
18 "Impactful Speaker"-Public Speaking Program Indian Leadership Academy, Indian Leadership Academy National Participant 27/11/2022
19 Train The Trainer - Foundation Program Indian Leadership Academy, Indian Leadership Academy National Participant 05/11/2022
20 Digital Pedagogies for achieving Sustainable Development Goals in Education All India Association for Christian Higher Education and Lady Doak College, Lady Doak College National Participant 06/10/2022
Consultancy
Sl.No. Faculties Theme of Consultancy Type
1 DAVID WINSTER PRAVEENRAJ D Workshop on "Refining Business Ideas with Business Model Canvas" MOU_BASED
2 SANGEETHA R,,DAVID WINSTER PRAVEENRAJ D Workshop on "Stress Management Techniques" TRAINING_AND_ORGANIZATIONAL_DEVELOPMENT
3 DAVID WINSTER PRAVEENRAJ D Conduct of FDP on “E Content Development for Management Educators” TRAINING_AND_ORGANIZATIONAL_DEVELOPMENT