Dr HARSHITHA Y S
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Cases on AI ethics in Business | HARSHITHA Y S,PACHUAU, LALCHHANTLUANGI,BHASKAR D.N.S,VARDE, YASHSWINI,MURUGAN S,TENNIN KYLA LATRICE,RAY, SAMRAT,SORG, JENS M | 979-836932644-2, 979-836932643-5 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | global innovation and technology summit | Conference | Impact of sustainable messaging in Maruthi Suzuki?s advertisements on consumer purchase intentions | Presenter) | Atlas skilltech university | 04/08/2025 |
| 2 | Digital India and sustainable social work practice | Conference | Integrating Marketing strategies for inclusive growth | Presenter) | Bengaluru City UniversityBengaluru | 30/07/2025 |
| 3 | Two-Day International Conference DMCMICS 2025 | Conference | Co-presenter) | Anjuman institute of technolog and managementBhatkal | 03/06/2025 | |
| 4 | "Second International Conference on Futuristic Trends in Science, Engineering, and Management (ICFTSEM-II)-2025" | Conference | The Impact of Artificial Intelligence on Social Media Marketing: Data-Driven Insights and Strategic Implications | Presenter) | Department of Business Administration, St. Xavier's College of ManagementOnline | 27/02/2025 |
| 5 | International Conference | Conference | Impact of visual storytelling on financial marketing during the UPI/Cashless economy revolution | Presenter) | Global conference hubOnline | 24/08/2024 |
| 6 | International Seminar | Seminar | Participant) | RSP HUBOnline | 28/06/2024 | |
| 7 | Internation Skill training Seminar | Seminar | Participant) | RSP Conference HUBonline | 28/06/2024 | |
| 8 | International Seminar | Seminar | Participant) | RSP Conference HUBOnline | 28/06/2024 | |
| 9 | International Conference on Advancement in Science, Engineering and Management | Conference | Participant) | VVIT and RSP Conference Hubonline | 30/05/2024 | |
| 10 | Skill Training International Seminar | Seminar | Participant) | RSP Conference Hub | 30/05/2024 | |
| 11 | Two day International Conference on Artificial Intelligence towards fostering Sustainable development in business | Conference | A study on investors behavior in Indian Stock market with special reference to a particular ecents | Presenter) | Jain UniversityBengaluru | 08/12/2023 |
| 12 | International Conference on Recent Trends in Commerce, Management Science and Engineering | Conference | Growth of AI in Business | Presenter) | Maharani CLuster University, Bangalore & India & RSP Conference Hub, Coimbatore , TamilnaduMaharani Cluster University, Banaglore | 25/11/2023 |
| 13 | International Conference on Innovation practices for sustainable development:Business Management and Analytics A | Conference | Assessment About Setting A Startup For Sustainable Development Among Management And Media Students In Bengaluru | Presenter) | CMS JAIN(Deemed to be University)Bengaluru | 02/09/2022 |
| 14 | International Entrepreneurship sumit | Conference | Panelist) | Jain universityBengaluru | 22/01/2022 | |
| 15 | International Entrepreneurship Sumit | Conference | Participant) | Jain University | 19/01/2022 | |
| 16 | International Entrepreneurship Summit | Conference | Participant) | JainBengaluru | 18/01/2022 | |
| 17 | International Entrepreneurship smit | Conference | Participant) | Jain UniversityBengaluru | 17/01/2022 | |
| 18 | International Entrepreneurship Sumit | Conference | Participant) | Jain University | 10/01/2022 | |
| 19 | International Research Sumit | Conference | Participant) | Jain university | 04/08/2021 | |
| 20 | International Research Summit | Conference | Participant) | Jain University | 02/08/2021 | |
| 21 | National Level Webinar | Seminar | Participant) | NIPM Mysore | 28/08/2020 | |
| 22 | International Conference On Rediscovering Management Of Business Post Covid-19 | Conference | Participant) | Jain University | 08/08/2020 | |
| 23 | International Conference On Rediscovering Management Of Business Post Covid-19 | Conference | Digital Marketing through Facebook | Presenter) | Jain University | 08/08/2020 |
| 24 | A Three Day International Research Conclave | Conference | Participant) | Jain | 03/08/2020 | |
| 25 | Gyanidhi National Level Webinar Series | Seminar | Participant) | Jain University | 17/06/2020 | |
| 26 | Emerging trends in Commerce and Management | Seminar | consumer behaviour:Emerging trends | Presenter) | SDM College Mysore | 11/02/2019 |
| 27 | new horizons and innovations in business and management | Seminar | Digital technology:Social media as an effective tool to reach new customers | Presenter) | Maharanis women's commerce and Management college,mysore | 19/02/2018 |
| 28 | consumer behaviour | Conference | Participant) | SDM IMD | 30/10/2015 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital pedagogy :Architect of new learning era | Panel discussion | 26/04/2025 | IIMB |
| 2 | Soft skills for Successful Career | Orientation | 06/07/2024 | CHRIST |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Kaggle Toolkit for Academics - Datasets for Research & Practice- | A2Z EduLearningHub LLP, India, A2Z EduLearningHub LLP, India | International | Participant | 15/12/2025 |
| 2 | Curriculum Design and Revision with specific focus on OBE | CHRIST, | Institutional | Participant | 05/12/2025 |
| 3 | HED training | CHRIST, | Institutional | Presenter | 28/10/2025 |
| 4 | Plagiarism & References Management using AI Tools & Mendeley | Department of Research & Publications, A2Z EduLearningHub, Department of Research & Publications, A2Z EduLear | International | Participant | 02/10/2025 |
| 5 | Stay Safe Online | CHRIST University , | Participant | 01/10/2025 | |
| 6 | Workshop on Research Review Article Writing with AI Support | Department of Research & Publications, A2Z EduLearningHub, A2Z EduLearningHub | National | Participant | 15/07/2025 |
| 7 | Masterclass on Understanding Research Metrics | A2Z EduLearningHub, Department of Research & Publications, A2Z EduLear | National | Participant | 28/06/2025 |
| 8 | Case teaching and simulation andragogy | Christ University , | Institutional | Participant & Presenter | 26/05/2025 |
| 9 | Empowering educators for the digital future | IIMBx, IIMBx | National | Invited Resource Person/Trainer | 26/04/2025 |
| 10 | Learner Centred Andragogy, E-Content Development and Micro-Credentials | Christ YPR,dept of commerce and dept of DPS, | Presenter | 26/03/2025 | |
| 11 | FDP on Funded Research Projects | Atlas skilltech university, Atlas skilltech university | National | Participant | 16/10/2023 |
| 12 | NATIONAL EDUCATION POLICY 2020 | DPG DEGREE COLLEGE,GURUGRAM, | International | Participant | 09/08/2023 |
| 13 | "Research Parameters & Scale Construction" | A2Z EduLearningHub LLP, | International | Participant | 07/08/2023 |
| 14 | International webinar on Academic Writing | Edu-Learning hub, | International | Participant | 25/02/2023 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Best paper presentation | Under UG category 2 students and I have presented paper at International conference | Department of Basic Sciences (BS) and Humanities & Mathematics (H&M), G. Narayanamma Institute of Technology & Science, Shaikpet, Hyderabad, India & Global Conference Hub, Coimbatore, Tamil Nadu, India | 25 July 2024 |
| 2 | Best presenter in International conference | Recognized as best presenter in international conference at UG level | Department of Basic Sciences (BS) and Humanities & Mathematics (H&M), G. Narayanamma Institute of Technology & Science, Shaikpet, Hyderabad, India | 25 July 2024 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | HARSHITHA Y S,,k Preetham(Jain University)-Principal Investigator,Dr Sujatha M(Tumkur University)-Consultant,Ms Khushi B(St Francis School ) | Assessment of the role of ICT to empower Rral Women in Karnataka in the Context of 2030 SDGs | Paid |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | HARSHITHA Y S,K Preetham | ASSESSMENT OF ENGLISH IN OUR UNION | - |