Dr ABHINAV PRIYADARSHI TRIPATHI
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments | Business and Society Review / / / - | 1476-8594 | 18-Feb-2022 |
| 2 | Impact of social media conversations on consumer's online purchase intention | International Journal of Business and Globalisation / 31 / 01 / 92 - 112 | 1753-3627 | 01-Aug-2022 |
| 3 | Dimensions of Brand Equity: A Hybrid Approach | Business Perspectives and Research / / / 1 - 21 | 2278-5337 | 03-Dec-2022 |
| 4 | Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z | Pacific Business Review International (PBRI) / 17 / 4 / 80 - 93 | 0974-438X | 09-Nov-2024 |
| 5 | Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z | Pacific Business Review (International) / / / 80 - 93 | 0974-438X(P) | 04-Oct-2024 |
| 6 | Young adult consumer?s perception of value proposition towards organic foods: a tweet based analysis using NVivo | International Journal of System Assurance Engineering and Management / / / - | 0975-6809 | 04-Dec-2024 |
| 7 | Determinants of online consumer buying behaviour: an empirical study on apparel retail | International Journal of Business and Globalisation / 40 / 3 / 265 - 288 | 1753-3627 | 02-Jun-2025 |
| 8 | Neurosymbolic Ai For Context-Aware Resource Management In 5g Smart Healthcare Networks | Journal of Environmental Protection and Ecology / 26 / 3 / 1061 - 1071 | 1311-5065 | 01-Jul-2025 |
| 9 | Dimensions of Dimensions of Brand Equity: A Hybrid Approach | Business Perspectives and Researc / 12 / 3 / 361 - 381 | 2278-5337 | 29-Dec-2024 |
| 10 | Analyzing The Behavioral Correlates Of Guilt-Free Food Consumption: Study Of Gen Z Perspective | Journal of Content, Community and Communication / 22 / June 2025 / 104 - 112 | 2395-7514 | 26-Jun-2025 |
| 11 | Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty Among Centennials: PLS-SEM Analysis | Springer Proceedings in Business and Economics / / / 173 - 190 | 2198-7246 | 01-Sep-2025 |
| 12 | Meta AI features on users’ flow experience and acceptance in the beauty and cosmetics industry: moderating role of Meta AI literacy | Journal of Systems and Information Technology / / / - | 1758-8847 | 08-Jan-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Advances in Computing, Communication and Applied Informatics, ACCAI 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,DR. A. CHANDRA SEKAR DEAN, ST. JOSEPH?S COLLEGE OF | 979-835038943-2 | / |
| 2 | 15th International Conference on Advances in Computing, Control, and Telecommunication Technologies, ACT 2024 | ABHINAV PRIYADARSHI TRIPATHI,ABHINAV KATARIA, MAYANK KUMAR, PANKAJ DHAUNDIYAL,STEPHEN J., SHARMA P., CHABA Y., ABRAHAM K.U., ANO | 979-833130057-9 | / |
| 3 | 4th International Conference on Sustainable Expert Systems, ICSES 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,DR. K. VIJAYAKUMAR PROFESSOR, ST.JOSEPH'S INSTITUT, KAPRUWAN, AKANKSHA, MARANAN, RAMYA, PANDEY, POOJA, PATIL, HARSHAL | 979-833154036-4 | / |
| 4 | The Effect of Sustainable Development Goals (SDG's) on the Financial Performance of Listed Companies | DEEPAK JHA,ABHINAV KATARIA, ABHINAV PRIYADARSHI TRIPATHI, MAYANK KUMAR, PANKAJ DHAUNDIYAL,ALEUTHIA, EDITOR NOT AVAILABLE | 979-833130057-9 | / |
| 5 | 2024 International Conference on Distributed Systems, Computer Networks and Cybersecurity, ICDSCNC 2024 | ABHINAV PRIYADARSHI TRIPATHI,ABHINAV KATARIA, MAYANK KUMAR, PANKAJ DHAUNDIYAL,MIGUEL GARCIA TORRE, NATRAYAN L, PATIL HARSHAL | 979-835037544-2 | / |
| 6 | Unveiling Investor Biases That Shape Market Dynamics | MAYANK KUMAR,ABHINAV PRIYADARSHI TRIPATHI, NIRAKAR NATH PANDEY,NA | 979-836939382-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | NCMV2021 (National Conference on Management in VUCA World) | CONFERENCES | Local Retail Patronage Loyalty as a Determinant of Consumer Out-shopping Behavior in Reference to Post Pandemic Situation | PRESENTER) | Graphic Era ( Deemed to be University) DehradunDehradun | 11/12/2021 |
| 2 | Research Conclave on Future of Start-ups in India | SYMPOSIUM | PANELIST) | St. Andrews Institute of Technology & Management, GurugramGurugram | 04/02/2022 | |
| 3 | Marketing Conclave | SEMINARS | ) | Christ University Campus of Delhi NCR | 08/10/2022 | |
| 4 | International Conference | CONFERENCES | Emotional Responses To Government Green Initiatives: A Scenario Based Experimental Study | PRESENTER) | Christ NCR Campus | 25/03/2023 |
| 5 | International Webinar | SYMPOSIUM | Quality in Management Education & Research: Challenges and Opportunities | PRESENTER) | Institute of Professional Excellence & ManagementGhaziabad | 01/09/2023 |
| 6 | International Conference on Marketing Innovation & Analytics,2023 | CONFERENCES | Assessing the Impact of Social Networking Sites Usage (SNSs) on Compulsive Consumption of Lifestyle Products: Indian Centennials Perspective | PRESENTER) | International Scholl of Business & Media, ISB&M Pune CampusPune | 15/12/2023 |
| 7 | National Conference on Mental Health and Well Being | CONFERENCES | MODERATOR) | Ghaziabad, Delhi NCR | 15/12/2023 | |
| 8 | GLRC 2024 | CONFERENCES | Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty among Centennials: PLS-SEM Analysis | PRESENTER) | Amity UniversityDelhi NCR | 07/02/2024 |
| 9 | MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development | CONFERENCES | ?Exploring the Effect of Social Media Influencers on Consumer Trust and Confidence in Smartphone Brands | PRESENTER) | t MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable DevelopmentNew Delhi | 12/03/2024 |
| 10 | ICEF-2025 | CONFERENCES | Antecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashionantecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashion Merchandise: Gen Z Perspective Merchandise: Gen Z Perspective | PRESENTER) | Jaipuria School of BusinessNCR | 07/02/2025 |
| 11 | 7th International conference on CSR & Sustainbility | CONFERENCES | The Effect of Sustainable Development Goals (SDG?s) on the financial performance of Listed Companies | PRESENTER) | Universitas JanabadraYogyakarta, Indonesia. | 10/06/2024 |
| 12 | IIM Jammu Strategic Management Forum 2025 | CONFERENCES | Analysing the Effect of Psychological Capital on AI Adoption & Innovative Performance of Management Graduates: A serial Mediation Analysis of Digital Learning Orientation and Students' Engagement | PRESENTER) | IIM Jammu IIM Jammu | 16/12/2025 |
| 13 | 11th Global Leadership Research Conference GLRC 2026 | CONFERENCES | 11th Global Leadership Research Conference GLRC 2026 | CHAIR) | Amity University, NoidaNoida | 11/02/2026 |
| 14 | 11TH GLOBAL LEADERSHIP RESEARCH CONFERENCE (GLRC 2026) | CONFERENCES | Evaluation of Green packaging strategies and their impact on the Indian FNCG Sector" | PRESENTER) | Amity University NCR | 11/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital Marketing: The New Perspective of consumer Understanding & Reach | Guest Lecture | 22/12/2021 | Dr. Om Prakash Institute of Management & Technology, Farrukhbad (U.P) under UP Technical University, Lucknow |
| 2 | Career orientation workshop session | Career Orientation Workshop | 06/09/2021 | Himalayan Management & Development Resource Institute |
| 3 | Career Orientation | Guest Lecture | 18/08/2021 | Beacon International School |
| 4 | Servant Leadership : Persuasion | Trainer in HED training module | 22/06/2022 | Christ University ( Delhi NCR) |
| 5 | Research Methodology, Publication and Ethics | Faculty Developments Program | 12/12/2023 | Deptt. of Commerec & IQAC, Chittranjan College, Kolkata |
| 6 | Empirical Research Workshop | Empirical Research Workshop | 23/01/2024 | Christ University |
| 7 | NTCC Dissertation Viva | NTCC Dissertation Viva | 27/05/2024 | Amity University |
| 8 | Case Study Workshop | QIP on Pedagogical innovation in management education | 21/11/2024 | Christ University |
| 9 | Gamification & Game based Learning | Innovative Pedagogies, Educational Assessment & Interdisciplinary Approaches in Higher Education | 24/09/2025 | University Grants Commission (UGC) Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC) HANSRAJ COLLEGE, UNIVERSITY OF DELHI-110007 |
| 10 | “Leadership Inside the Classroom: Role of AI” | 5-Day Management Development Programme (MDP) on “Team Building and Leadership”, sponsored by the MS | 30/01/2026 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A Study on Job Satisfaction of College Teachers in Tirunelveli District | Mrs.T. Saranya (Mrs.T. Saranya with 18221271012023 | EXAMINER | |||
| 2 | Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District | Mr. P. Prince Hilton with 18211271011007 | EXAMINER | |||
| 3 | Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District | Mr. P. Prince Hilton with 18211271011007 | EXAMINER | |||
| 4 | Impact of Digital MArketing on Consumer Buying Behavior: A Study of Garhwal Region" | Rohit Kumar | Christ University | EXAMINER | ||
| 5 | Impact of Digital Marketing on Consumer Buying Behavior: A study of Garhwal Region | Rohit Kumar | Christ University | EXAMINER | ||
| 6 | ?Impact of Lucrative Offers on Purchase of Smart Consumer Electronics ? A Comparative Study on Generation X, Generation Y and Generation Z in Selected Cities of North India? | Shubham Chaudhary (Enrollment No.: UU1923390002) | Christ University | EXAMINER | ||
| 7 | A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions | Mrs.S.G.Sugitha, Reg.No: 19223041062020 | EXAMINER | |||
| 8 | A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions | Mrs.S.G.Sugitha, Reg.No: 19223041062020 | EXAMINER | |||
| 9 | ?Brand Value Co-Creation: Consumer Engagement in Online Brand Community as an Antecedent to Brand Evangelism? | Simra Mujahid, | Christ University | EXAMINER | ||
| 10 | A Study on Price Behaviour of Small, Mid and Large Cap stocks during covid 19 pandemic and pre pandemic period ? Empirical evidence from Indian market. | J. SAHAYA SHABU | Christ University | EXAMINER | ||
| 11 | A Comprehensive study of Adoption Behaviour of EduTech Products in Higher Education: Study of user perspective | LATHA JOSEPH | Christ University | SUPERVISOR | Ongoing | June 2024 |
| 12 | A STUDY On THE IMPACT OF PERCEIVED LEADERSHIP Behaviour ON EMPLOYEE WORK EFFORT AMONG FRONT-LINE WORKERS | Ms GEETIKA VERMA , Enrolment no. (A0130320056) | Christ University | EXAMINER |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Medical Waste Treatment Device | ABHINAV PRIYADARSHI TRIPATHI, GAURAV DAWAR, ILA ANAND | 07-Dec-2021 |
| 2 | Execution of Green Supply Chain Management Analysis | ABHINAV PRIYADARSHI TRIPATHI | 10-Oct-2021 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Factors Affecting Purchase Intention of Roof Top Solar Panels in Semi-urban & Rural Areas of Uttar Pradesh Using UTAUT2 Model | MAYANK KUMAR,ABHINAV PRIYADARSHI TRIPATHI | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Grant Writing & Management | Christ University, | National | Participant | 29/10/2025 |
| 2 | Lexicometric Analysis Approach for SLR Using IRaMuTeQ | Koach Scholar, Koach Scholar | National | Participant | 26/10/2025 |
| 3 | Innovating Research & Pedagogy: Interdisciplinary Frontiers in Management and Law | Christ University, | Regional | Organiser & Participant | 13/10/2025 |
| 4 | Innovating Research & Pedagogy: Interdisciplinary Frontiers in Management and Law | Christ University, | Regional | Organiser & Participant | 13/10/2025 |
| 5 | Marketing Engineering & Analytics using OpenAI Applications.? | Bharathidasan Institute of Management (BIM), & 6thQResearchH LLP (Research-Shiksha), Bharathidasan Institute of Management | International | Participant | 01/10/2025 |
| 6 | Innovative Pedagogies, Educational Assessment & Interdisciplinary Approaches in Higher Education | MAHATMA HANSRAJ - MALAVIYA MISSION TEACHER TRAINING Centre (MH-MMTTC) Hansraj College, University of Delhi, Online | National | Invited Resource Person/Trainer | 15/09/2025 |
| 7 | Innovative Andragogy and Creative Practices in Higher Education | Teaching Learning Enhancement Cell (TLEC) CHRIST (Deemed to be University), Bangalore Bannerghatta Road Campus, | Participant | 12/09/2025 | |
| 8 | Guiding the Future | Christ University, | Participant | 16/06/2025 | |
| 9 | Teaching & Research for Tomorrow: Innovation , Impact and Global Readiness | Christ University, | Institutional | Participant | 13/05/2025 |
| 10 | Innovative Pedagogies for Learner-Centric Classrooms | Christ University, | Institutional | Participant | 06/05/2025 |
| 11 | Demystifying the Grounded Theory Method | Jaipuria Institute of Management, Noida, Jaipuria Institute of Management, Noida | National | Participant | 29/04/2025 |
| 12 | Empowering Educators through Learner Centered Andragogies | Christ University, | Institutional | Invited Resource Person/Trainer | 26/04/2025 |
| 13 | Teaching & Assessment Strategies for Sustainable learning | Christ University, | National | Participant | 17/02/2025 |
| 14 | Teaching & Assessment Strategies for Sustainable learning | Christ University, | National | Participant | 17/02/2025 |
| 15 | Quality Improvement Program on Pedagogical Innovation in Management Education | Christ University, | Presenter | 21/11/2024 | |
| 16 | Editor's Meet | Jaipuria School of Business, | Participant | 13/07/2024 | |
| 17 | Development Program on Theory , Methods and Techniques | Christ University, | International | Participant | 01/07/2024 |
| 18 | Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development | Christ University, | Institutional | Participant | 24/06/2024 |
| 19 | Data Analysis using R and NVIVO | Christ University, | National | Participant | 18/06/2024 |
| 20 | One-Week Faculty Development Programme on Strategies for Fostering Research Excellence | Jigyasa University Dehradun, Uttarakhand, | National | Invited Resource Person/Trainer | 27/05/2024 |
| 21 | - A 3-Day Research Workshop organised by Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus, | Christ University, | Institutional | Participant & Presenter | 04/01/2024 |
| 22 | one-month online workshop on ?Structural Equation Modelling with SmartPLS 04? | Research Shiksha, India, | National | Participant | 16/12/2023 |
| 23 | Quality Assurance for Accreditations | Christ University, | Participant | 12/12/2023 | |
| 24 | Navigating the pathways of publishing in High-quality journals | Researcher Academy On Campus (ELSEVIER), | National | Participant | 07/08/2023 |
| 25 | Applications of Python in Business and Management | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 01/07/2023 |
| 26 | FDP on Tech-savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning eing Good to Great | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 21/06/2023 |
| 27 | Chat GPT&AI Hacks with MS-Office | Skill Nation, | International | Participant | 15/06/2023 |
| 28 | Workshop on Project Proposal Writing | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant & Presenter | 03/09/2022 |
| 29 | "National Webinar on Bibliometric Analysis" , organized by Research Affairs Committee, Rajdhani College, University of Delhi | Rajdhani College, University of Delhi., | National | Participant | 13/08/2022 |
| 30 | FDP on Marketing Analytics | BPUT-Nodal Centre For Faculty Development and Training (NCFDT), | National | Participant | 31/07/2022 |
| 31 | FDP on Research Methodology | Rajdhani College, University of Delhi., | National | Participant | 04/07/2022 |
| 32 | FDP on Enhancing Teaching and Learning: The Journey from being Good to Great | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 22/06/2022 |
| 33 | FDP on 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review' | Christ University, | Institutional | Organiser & Participant | 20/05/2022 |
| 34 | Basic Econometrics: Tools and Techniques | Planning Development Unit University of Allahabad, | National | Participant | 27/01/2022 |
| 35 | The Blockchain and Cryptocurrency Future in India | Fintech and Blockchain Association & Niti Tantra, | National | Participant | 23/01/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Letter of Appreciation | IIMT, Delhi | 24 August 2022 | |
| 2 | Certificate of Appreciation | Certificate of Appreciation were given to those members who owns different criteria and successfully presented the same during the NAAC member visit to university | Christ University Delhi NCR Campus | 31 October 2022 |
| 3 | Expert committee member of question paper | I was been offered to get associated as expert member for setting of university question papers of Uttaranchal university, Dehradun | Uttaranchal University, Uttarakhand | 24 September 2022 |
| 4 | Best Research Paper | International Conference on Sustainable Development & Green Business Model | Asian Business School, Noida | 26 November 2022 |
| 5 | Key Note Speaker | International Conference on Inclusive Growth through Multidisciplinary Research ( ICIGMR - 2023) | RES ( Research Education Solutions) & Oxford College of Management | 05 September 2023 |
| 6 | Editorial Reviewer Board Member | Joined as a member of the Editorial Reviewer Board of Journal of IPEM , ISSN No: 0974-8903 | IPEM : Institute of professional Excellence & Management | 29 September 2023 |
| 7 | Head - Moderation Committee | FIIB (AACSB Accredited Institution) | FIIB New Delhi | 22 March 2024 |
| 8 | Session Chair | Session Chair during 10th GLRC 2025 | Amity University | 20 March 2025 |
| 9 | Second Best Research Paper Award | GLRC 2025 | Amity University | 21 March 2025 |
| 10 | f Question Paper-Setter for MBA Examination, 2024. | Sub:-Appointment of Question Paper-Setter for MBA 2nd Semester Examination, 2024. | Bihar Engineering University, Patna | 02 April 2025 |
| 11 | Appreciation Certificates | "ICSSR-sponsored International Conference on "Sustainable Business Practices and Innovative Models (ICSBPIM) ? 2025" | Christ University, NCR Campus | 25 April 2025 |
| 12 | Expert member on the Doctoral Committee (DC-1) for the PhD candidate, | Expert member on the Doctoral Committee (DC-1) for the PhD candidate, | Galgotias University | 30 May 2025 |
| 13 | Examiner for conducting the Pre-Ph.D. Viva-Voce Examination | Examiner for conducting the Pre-Ph.D. Viva-Voce Examination (https://www.jigyasauniversity.edu.in/) | Jigyasa Unversity | 20 August 2025 |
| 14 | Question Paper-Setter for B. Tech Examination, 2025. | Appointment of Question Paper-Setter for B. Tech 6th Semester Examination, 2025. | Bihar Engineering University, Patna | 03 November 2025 |
| 15 | Outstanding Research Paper Award 2025 | Conference organised by IIM Jammu, Strategic Management Forum & Niti Aayog (Govt. of India), India | IIM Jammu | 19 December 2025 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | ABHINAV PRIYADARSHI TRIPATHI | Marketing, Outreach, Digital Presence, and channel Structuring for Former 2 Consumer Food Private Limited; Brand Name: "Harika" |